CN101901454A - Operating mode of 'operation and consumption' combined operation for terminal client - Google Patents
Operating mode of 'operation and consumption' combined operation for terminal client Download PDFInfo
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- CN101901454A CN101901454A CN2010102442111A CN201010244211A CN101901454A CN 101901454 A CN101901454 A CN 101901454A CN 2010102442111 A CN2010102442111 A CN 2010102442111A CN 201010244211 A CN201010244211 A CN 201010244211A CN 101901454 A CN101901454 A CN 101901454A
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Abstract
The invention discloses an operating mode of 'operation and consumption' combined operation for a terminal client, which relates to a modern operating mode for independent 'operation and consumption' marketing. In the invention, an 'operation and consumption' franchise combined operation system that consumers change consumption into investment, change consumption fund into consumption capital to be injected into an enterprise and gain corresponding profits by capital operation through the derived products of self 'operation and consumption' is adopted. In the invention, the limitation of narrow business rules on business operation is eliminated and a new business rule of making fair distribution for a consumer enterprise according to a consumption investment theory is adopted to change social distribution unfairness from the origin; and the enterprises is enabled to integrate finite resources and the infinite resources of consumers vertically, so as to eliminate the phenomenon that an operation plan is independent of market and change loan operation into goods payment operation. The operating mode is applicable to all enterprises that depend on customer's consumption for gaining enterprise profits.
Description
Technical field:
The present invention relates to a kind of chain operation pattern of unitization, particularly a kind of by terminal consumption colony join, independently " working expenses ", the marketing of enterprise's " consumption is managed " and the innovation associating win-win management mode of brand proxy.
Background technology:
Make a general survey of the commercial circles.From traditional shop operation, chain operation, to the ecommerce of today, diversified marketing model is no lack of the precedent of success.Analyzing the soul that just can find out its operation a little and do not change, all is to adopt passive means such as traditional marketing mode, sales promotion, discounting, returning, adds the poor efficiency operation of huge advertisement.Though television advertising once brought expensive De Fan Yong to businessman, successful typical case was also once released in ecommerce.But in its management philosophy, all be that the leading force-terminal consumption colony with market is placed on passive passive subordinate position, make it can't enter the respective market position, initiatively participate in the enterprise marketing activity.More can do nothing to help enterprise and solve sales difficulty, enterprise does not want to give the profit on sales that the consumer should obtain yet.Therefore enterprise is absorbed in product overloading, cash-starved condition.
Summary of the invention:
The management mode of terminal client of the present invention " working expenses " unitization is characterized in that: employing be the management system of " working expenses " unitization; The management system of " working expenses " unitization has solved the existing way to manage of selling, the sales difficulty that brings to enterprise, cash-starved, present situation that product overloading influences enterprise development.Provide one by the autonomous derived product of selecting " working expenses " consumption to be become investment to consumers in general, the consumption fund is become consumption capital inject enterprise, obtain corresponding profit by capital operation, participation is managed, the platform of fair allocat.
The management mode of terminal client of the present invention " working expenses " unitization is: change the selfish narrow business rules restriction of business management; With the consumption investment theory, formulate the business rules of the innovation of the enterprise's fair allocat that disappears, change the phenomenon of unfair distribution of social wealth from the source.
The management mode of terminal client of the present invention " working expenses " unitization is: enterprise is Limited resources and the unlimited resource vertical integration of consumer, making reallocates resources just plays a role in merchandising early stage, change that enterprise product disconnects with market, cash-starved situation, become the loan operation and be the payment for goods operation.
The management mode of terminal client of the present invention " working expenses " unitization is applicable to that relying on the client consumes all enterprises that realize enterprise's profit.Such as: industries such as starting material, industrial products, daily necessities, tourism, insurance, finance and maintenance, food and drink, beauty treatment, health care.
The management mode of terminal client of the present invention " working expenses " unitization comprises following content:
(1), joins joint operation: have consumption just can join, manage jointly with enterprise.
(2), infusion of financial resources: the fund input beyond need not to consume.
(3), the market risk: devoid of risk.
(4), disappear enterprise relation: equality.
(5), distribution principle: fair allocat.
(6), patterns of investment: have " working expenses " derived product of various ways to select for the consumer.
(7), market structure: carry the market on the spot and select goods, make up " working expenses " derived product, invest overall process by network platform operation.
(8), consumer's's " working expenses " plan is the production order of enterprise's " consumption is managed ".
(9), the zone requires: no region limits.
The present invention carries out deep reform to traditional business management pattern, has fundamentally changed the difficult situation of enterprise marketing, for enterprise integrates inexhaustible consumption payment for goods resource, thereby has thoroughly solved business capital scarcity, turnover problem of difficult.Simultaneously also allow countless consumers increase income by " working expenses ", to accumulate wealth rule governed.
Specific embodiments:
The present invention is applicable to all sales industry of service-type businesses such as comprising service, finance.Below just the present invention is done detailed explanation with the embodiment of the best.
Present embodiment is meant that one is engaged in the marketing, brand proxy modern ecommerce unitization company.Company resolves to innovate and makes the commercial podium of getting rich jointly with terminal consumption colony.According to the consumption feature of terminal consumption colony, in conjunction with advantage of the present invention, accurately analyze market, the small stores retail trade is runed industry as first-selection.By the retail market, the demand of terminal consumption colony basis oneself is according to " working expenses " guide, and autonomous selection commodity are managed the consume activity of oneself, and combination meets " working expenses " derived product of own situation, and consume activity is become investment behavior.By login electric network platform, the investment behavior of operation " working expenses ", supervision " working expenses " through business activities, settle accounts and gather in the crops profit, finish the overall process of " working expenses " Investment ﹠ Financing.Enterprise becomes passive production marketing into aggressive " selling consumption " by " consumption is managed ".To be in the consumer of production marketing end, become the operator of production marketing forward position " working expenses ".Narrow product culture is sold, become the consumption investment culture of experiencing enterprise operation, Investment ﹠ Financing and manage.To provide a loan to manage becomes the payment for goods operation, payment for goods is reclaimed become consumer finance.By the vertical integration of resource, make enterprise's limited resources become the orderly unlimited consumption resource of operation, effectively solved and troubled a difficult problem cash-starved in the enterprise operation always.Also consumption is invested, the deep experience and the platform of getting rich easy to operate, devoid of risk of financing for the consumer provides simultaneously.
One, corporate culture of the present invention
Business goal: make the fair allocat platform, become terminal consumption colony " working expenses ", enterprise's " consumption is managed " leads the outstanding brand enterprise of managing trend.
Social value: allow getting help of not becoming better-off, allow being protected of becoming better-off, harmonious " complete rich ".
Core concept:, go among putting into unlimited serving the people with limited Enterprise Resource.
Enterprising spirit: pragmaticly look for the truth, innovate and keep forging ahead.
Talent's theory: have both ability and political integrity, benefit amount thigh, common development.
Management philosophy: consume join, disappear enterprise's joint operation, fair allocat, charitable win-win.
Two, core concept of the present invention
All the time allowing getting help of not becoming better-off, allow being protected of becoming better-off, harmonious " complete rich " is as the mission of company.The present invention is narrow commercial monopoly, by the consumption theory of investment of " working expenses ", realizes enterprise and the consumer manages jointly, common development.Unlimited selfish distribution of interests rule,, realize the new regulation of enterprise and consumer's fair allocat operation interests by the consumption theory of investment of " working expenses ".Understanding with society realizes harmony " complete rich " target.
Three, management mode characteristics of the present invention
1, consumption combines with investment: daily consume activity is combined with the consumption investment.
2, consumer and enterprise is equal: the front end that the consumer is in market management with investor's identity and enterprise.
3, consumer and enterprise are fair makes a profit: consumer and enterprise make a profit by the rule of fair allocat is common.
4 " working expenses " combine with " consumption is managed ": consumer's's " working expenses " plan is the production order of enterprise's " consumption is managed ".
Four, core competitiveness of the present invention
1, consumption becomes investment: terminal consumption colony is by the derived product of " working expenses ", consumption is become investment, oneself operate, experience the process of Investment ﹠ Financing, enjoy make a profit happy, and according to oneself " working expenses " plan, increase income, accumulate wealth.
2, the vertical integration of resource: Enterprise Resource and consumption resource, organically integrate by " working expenses ", standard consumer's consumer behavior and production, the operation of enterprise.Therefore wide consumption resource and its inexhaustible payment for goods resource have been fixed by enterprise, have solved thoroughly that enterprise product overstocks, hard case of scarcity of resources.
Five, the management mode of terminal client " working expenses " unitization leads trend of the market
1, the theory of investment of " working expenses " innovation becomes the economic behaviour of investment to consumption, and the consumer just can realize in the process of current consumption.The investment behavior of simple to operate, devoid of risk, in case in consumers in general, produce common recognition and practice, the Investment ﹠ Financing that overflows is experienced, will in the consumer group, produce keen interest and participation energetically, own rambling consumer behavior, by the rule of " working expenses ", standard becomes the orderly consumer behavior of plan.Form the huge market resource of directed consumption for enterprise.
2, " consumption is managed " becomes production marketing, the marketing working expenses person's consumption investment, sale by " working expenses " derived product, product resource and consumption resource consolidation are got up, and planned selling becomes order to be sold, and sell goods become " selling consumption ".Thoroughly changed the situation that production and market sale disconnect.
3, " sell consumption ", with the cultural concept of " consumption is managed ", be that the consumer is mentioned front end from the end of economic chain, participate in the preceding operation of production marketing, manage own consumer behavior with operator's identity, with the business decision of equity holding person's identity participation enterprise.Enterprise develops into the corporate culture of marketing consumption investment to the marketing product.Limited Enterprise Resource and unlimited consumption resource vertical integration, allow resource before production marketing, just give full play to effect, embody consumption and lead the trend of production marketing to be worth.
4, for a change unfair distribution of social wealth is put down the platform that fair allocat is provided: unfair distribution of social wealth is flat to be a long-standing problem, and main points of the present invention are the procephalons from economical operation, realizes resource equality input, by the input even distribution Operating profit of resource.Fundamentally solved the unfair situation that enterprise's profit, consumer exert oneself.The people that realization allows does not become better-off gets help, and the people that allowing has become better-off is protected, the business goal of consumer's harmony " complete rich ".
5, review history, businessman only payes attention to the transformation of management mode, does not pay attention to the transformation of management philosophy.Many variations take place in business model in recent years, sell directly to households to no shop from traditional shop operation; Be sold to the virtual electronic commercial affairs from entity; Managing the direct selling that numerous several people participate in from a few peoples, all is the change of management mode, and management philosophy is not changed.Although direct selling and ecommerce have also driven numerous consumers and have participated in, and all are the interests pinnacles of a pagoda of constructing a few peoples with most of people's effort and interests.Just think, like this consumers in general are repelled in interests circle management style in addition, improving the selling price part as cost, distribute to the management tactics on other profit links, can be admitted for a long time and stand by consumers in general? therefore the change thing of management philosophy must gone, and the epoch call the economic theory that meets consumers in general's interests to occur.
6, " consumption is managed " expedites the emergence of the birth of consumption investment theory, most of all the time people think, enterprise drops into substantial contribution and has built the producing and selling facility, buy starting material, bought employee's work, production is come out, through sales promotion production marketing is gone out, profit should exclusively be occupied by enterprise.In the advertising campaign of passive response businessman, allow its investment embodiment value, hope be achieved always, make the consumer of huge contribution, repelled beyond sphere of interest by the management philosophy of narrow incomparable selfishness.To manage idea from right-about, the new theory support of the management philosophy of breaking traditions and the practice of change management mode just must be arranged." working expenses " is exactly the embodiment pattern of Theory of New Economy-consumption investment theory with " consumption is managed ".I am engaged in the consumption investment theory for many years always, pay attention to the research that practice operates especially, and two doulbe-sides' victory patterns of seeking of " working expenses " and " consumption is managed " are exactly the invention of putting into practice the consumption investment theory.
7, the management mode base attribute of terminal client " working expenses " unitization:
(1) social: consumption is the activity of facing, going round and beginning again human every day, and the clothing ,food and housing provisional capital will be realized by consuming.Enterprise also needs to realize by people's consumption the operations objective of oneself.Therefore " working expenses " is a major issue that relates to people's livelihood.The consumption theory of investment of " working expenses " will be consumed resource and Enterprise Resource vertical integration, and the enterprise that disappears stands in equivalent locations jointly, participate in managing common the profit.The consumer increases income, accumulates wealth, and enterprise product is in great demand, the management mode of the abundance of capital, will promote social harmony and play important effect boosting consumption, spur domestic demand, increasing national income.
(2) versatility: the present invention is applicable to the business operation of type merchandise sales in kind, service type merchandise sales.For example: industries such as starting material, industrial products, daily necessities, tourism, insurance, finance, maintenance, food and drink, beauty treatment, health care service.So long as the enterprise that realizes business activities by consume activity, the consumption investment theory that can use management mode of the present invention and representative of the present invention realizes the enterprise operation target.
(3) advance: " consumption operation " is the consumption investment theory with the theoretical foundation of " consumption is managed ", consuming as capital input in the operation of enterprise, leads the enterprise marketing trend, promotes the operation of mass exchange fast pace.Consumption participates in enterprise operation as capital, promotes enterprise development with money-capital, regulate capital, makes the platform of even distribution company interest simultaneously for consumer, employee.
People usually do not sigh with feeling that pessimism dare not set foot in starting an undertaking because manage experience because not increasing income, accumulate the opportunity of wealth because there is capital to participate in managing.The present invention be exactly for these common consumers provide devoid of risk, only need the consumption fund, need not to consume beyond the participation operation of fund input start an undertaking, increase income, accumulate wealth, be boss, provide simple to operate, experience deep opportunity and level road.When the ability of " consumption manage " with the ripe moment of market, just the consumer takes in raisings, when wealth increases, does in boss happy when experiencing, and consumes investment theory exactly and promotes the flourish gesture of economy.
Experience that " working expenses " is simple to operate, Investment ﹠ Financing overflows, the consumption of " consumption is managed " standard, the enterprise's resource vertical integration that disappears, fair allocat harmony " complete rich ".Be the marrow that the present invention embodies consumption theory of investment practice society.
Claims (5)
1. the management mode of terminal client " working expenses " unitization is characterized in that: employing be the management system of " working expenses " unitization; The management system of " working expenses " unitization has solved the existing way to manage of selling, the sales difficulty that brings to enterprise, cash-starved, present situation that product overloading influences enterprise development; Provide one by autonomous " working expenses " derived product of selecting consumption to be become investment to consumers in general, the consumption fund is become consumption capital inject enterprise, obtain corresponding profit by capital operation, participation is managed, the platform of fair allocat.
2. according to claim 1, the management mode of terminal client " working expenses " unitization is characterized in that: change the selfish narrow business rules restriction of business management; With the consumption investment theory, formulate the business rules of the enterprise's fair allocat innovation that disappears, change the phenomenon of unfair distribution of social wealth from the source.
3. as claimed in claim 1 or 2, the management mode of terminal client " working expenses " unitization is characterized in that: enterprise is Limited resources and the unlimited resource vertical integration of consumer, making reallocates resources just plays a role in merchandising early stage, change that enterprise product disconnects with market, cash-starved situation, become the loan operation and be the payment for goods operation.
4. as described in claim 1 or 2 or 3, the management mode of terminal client " working expenses " unitization is characterized in that: the management system of " working expenses " unitization is applicable to that relying on the client consumes all enterprises that realize enterprise's profit; Such as: industries such as starting material, industrial products, daily necessities, tourism, insurance, finance and maintenance, food and drink, beauty treatment, health care.
5. as described in claim 1 or 2 or 3 or 4, the management mode of terminal client " working expenses " unitization is characterized in that: the management mode of " working expenses " unitization comprises following content:
(1), joins joint operation: have consumption just can join, manage jointly with enterprise;
(2), infusion of financial resources: the fund input beyond need not to consume;
(3), the market risk: devoid of risk;
(4), disappear enterprise relation: equality;
(5), distribution principle: fair allocat;
(6), patterns of investment: have " working expenses " derived product of various ways to select for the consumer;
(7), market structure: carry the market on the spot and select goods, make up " working expenses " derived product, invest overall process by network platform operation;
(8), consumer's's " working expenses " plan is the production order of enterprise's " consumption is managed ";
(9), the zone requires: no region limits.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102442111A CN101901454A (en) | 2010-08-04 | 2010-08-04 | Operating mode of 'operation and consumption' combined operation for terminal client |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102442111A CN101901454A (en) | 2010-08-04 | 2010-08-04 | Operating mode of 'operation and consumption' combined operation for terminal client |
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| Publication Number | Publication Date |
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| CN101901454A true CN101901454A (en) | 2010-12-01 |
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| CN2010102442111A Pending CN101901454A (en) | 2010-08-04 | 2010-08-04 | Operating mode of 'operation and consumption' combined operation for terminal client |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI447663B (en) * | 2011-12-12 | 2014-08-01 | ||
| CN106780038A (en) * | 2016-11-29 | 2017-05-31 | 赵欣 | Consuming method and system on a kind of line of combination investment |
| CN109165815A (en) * | 2018-07-26 | 2019-01-08 | 鼎瀚能源（鞍山）网络科技有限公司 | A kind of shared mutual assistance platform marketing management system of alliance the whole network |
-
2010
- 2010-08-04 CN CN2010102442111A patent/CN101901454A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI447663B (en) * | 2011-12-12 | 2014-08-01 | ||
| CN106780038A (en) * | 2016-11-29 | 2017-05-31 | 赵欣 | Consuming method and system on a kind of line of combination investment |
| CN109165815A (en) * | 2018-07-26 | 2019-01-08 | 鼎瀚能源（鞍山）网络科技有限公司 | A kind of shared mutual assistance platform marketing management system of alliance the whole network |
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Open date: 20101201 |