CN108765034B - Advertisement pushing method based on mobile terminal positioning - Google Patents

Advertisement pushing method based on mobile terminal positioning Download PDF

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CN108765034B
CN108765034B CN201810611194.7A CN201810611194A CN108765034B CN 108765034 B CN108765034 B CN 108765034B CN 201810611194 A CN201810611194 A CN 201810611194A CN 108765034 B CN108765034 B CN 108765034B
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CN108765034A (en
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张功芳
陆小花
李莲芳
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Shanghai gaimuer Network Technology Co.,Ltd.
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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Abstract

The invention discloses an advertisement pushing method based on mobile terminal positioning, which comprises the following steps: dividing a designated area into a plurality of areas; acquiring the number of mobile terminals in each area in a designated area; acquiring software names in the mobile terminals in the circular areas through a web crawler technology, and dividing the software according to set software types; forming a software set, and forming a keyword database set according to keywords corresponding to the software; comparing the software entertainment software sets in the mobile terminal to form a user keyword set; extracting advertisement contents to be pushed to form an advertisement keyword set; and comparing the matching degree of the keywords of each advertisement and the keywords of the mobile terminal so as to send the advertisement to the mobile terminal. The invention is beneficial to pushing the needed advertisement resources to the user, improves the advertisement pushing effect, realizes the pertinence of advertisement pushing, avoids messy pushing and greatly improves the benefit of targeted advertisement delivery.

Description

Advertisement pushing method based on mobile terminal positioning
Technical Field
The invention belongs to the technical field of advertisement pushing, and relates to an advertisement pushing method based on mobile terminal positioning.
Background
With the rapid development of mobile networks, more and more advertisement developers start to push advertisements to a mobile terminal in order to realize the promotion of the advertisements, but the existing advertisement push usually sends the advertisements to be pushed to users with specified numbers, and cannot carry out targeted delivery according to the actual needs of the users, and there may be a situation that the users delivered to the specified numbers by the advertisers are not interested in the pushed advertisements, so that the cost of the advertisements pushed by the advertisers is wasted, the effect brought by the advertisement push cannot be realized, and the benefits cannot be brought to the advertisers.
Disclosure of Invention
The invention aims to provide an advertisement pushing method based on mobile terminal positioning, which solves the problems that in the existing advertisement pushing process, advertisements cannot be pushed according to the interests of users of mobile terminals, and the pertinence and the delivery benefit are poor.
The purpose of the invention can be realized by the following technical scheme:
an advertisement pushing method based on mobile terminal positioning comprises the following steps:
s1, dividing the designated area into a plurality of circular areas which are externally tangent with each other, wherein the radiuses of the circular areas are the same;
s2, acquiring the number of mobile terminals in each circular area in the designated area through a Beidou satellite, sequentially marking each circular area as 1,2, a, i, a, n according to a set sequence, wherein the number corresponding to the mobile terminals in each circular area forms a set A (a1, a2, a, ai, a, an), and ai represents the number of the mobile terminals in the ith circular area;
s3, counting the number of mobile terminals in each circular area, if the number of the mobile terminals is smaller than a preset threshold value, executing a step S2, otherwise, executing a step S4;
s4, acquiring the software names in the mobile terminals in the circular areas through a web crawler technology, and dividing the software in the mobile terminals according to the set software types;
s5, all software form software set Bt(bt1,bt2,...,btj,...,btm)，btj is j of j-th software in t type, t is 1,2 and 3, different software respectively corresponds to different keywords, and the keywords form a keyword database set Bt′(bt′1,bt′2,...,bt′j,...,bt′m)，bt' j is represented as a keyword subset corresponding to jth software in the tth type, wherein the keyword subset bt′j(bt′j1,bt′j2,...,bt′js)，bt' js is expressed as an s-th keyword corresponding to jth software in a t-th type, and t is 1,2 and 3;
s6, comparing the acquired software in each mobile terminal with the software set BtThe software in the mobile terminal is compared one by one to determine the keywords corresponding to each software in the mobile terminal, and a user keyword set C is formed according to the keywords corresponding to the software in the mobile terminalik(cik1,cik2,...,cikf,....,cikh)，cikj is expressed as a keyword set in the kth mobile terminal in the ith circular area;
s7, obtaining the content of the advertisement to be pushed, extracting the content of the advertisement, dividing the extracted content of the advertisement into a plurality of keywords to form an advertisement keyword set Dx(dx1,dx2,...,dxu,...,dxy)，dxu is expressed as the u keyword corresponding to the x advertisement, wherein the advertisement to be pushed is coded according to the preset advertisement sequenceNumber 1,2,. and x, respectively;
s8, advertisement keyword set D corresponding to each advertisement to be pushedxThe keywords in (1) are respectively associated with a user keyword set CikComparing the advanced keywords one by one to obtain a keyword comparison set D'ikx(d′ikx1,d′ikx2,...,d′ikxu,...,d′ikxy)，d′ikxu is a comparison result of the u keyword in the x to-be-pushed advertisement and the keyword set in the kth mobile terminal in the ith circular area, and d 'is obtained if the u keyword in the x to-be-pushed advertisement is matched with the keyword in the kth mobile terminal in the ith circular area'ikxu is 1, otherwise, d'ikxu＝0；
S9, counting the matching degree coefficient Q of the keywords in each advertisement to be pushed and the corresponding keywords in the mobile terminalikxAnd sending the advertisement to be pushed, the matching coefficient of which with the mobile terminal is greater than the set coefficient, to the mobile terminal, the matching coefficient of which with the advertisement is greater than the set coefficient.
Further, the software types comprise shopping types, game types and news entertainment types, the shopping types comprise Taobao, Jingdong and Wei-Hui software, the game types comprise a field owner and continuous watching game software, the news entertainment types comprise mango TV, an entertainment and Tengcin video software, and the software of the same type is sequenced according to a preset sequence and is respectively 1,2,, j,, m.
Further, when t ═ 1, B'1Set of keyword databases represented as shopping category, when t is 2, B2' set of keyword databases expressed as game class, when t is 3, B3' A set of keyword databases denoted as a news entertainment category.
Further, the matching degree coefficient
Figure BDA0001695584570000031
QikxThe matching coefficient of the x-th advertisement to be pushed and the k-th mobile terminal in the ith circular area is represented, g is represented as an influence coefficient, and 0.572 is taken.
The invention has the beneficial effects that:
the advertisement pushing method based on the mobile terminal positioning provided by the invention divides the area, obtains the number of the mobile terminals in the area and judges whether the area meets the condition of advertisement pushing; the method and the device have the advantages that the keywords corresponding to the software are determined by acquiring the software in the mobile terminal, the keywords in the advertisement to be pushed are compared with the keywords corresponding to the software in the mobile terminal one by one to determine the matching coefficient of the advertisement to be pushed and the mobile terminal, the type of the user favorite corresponding to the mobile terminal is judged according to the advertisement and the software in the mobile terminal, the required advertisement resources are pushed to the user, the advertisement pushing effect is improved, the pertinence of advertisement pushing is realized, the messy pushing is avoided, and the benefit of targeted advertisement delivery is greatly improved.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The invention relates to an advertisement pushing method based on mobile terminal positioning, which comprises the following steps:
s1, dividing the designated area into a plurality of circular areas which are externally tangent with each other, wherein the radiuses of the circular areas are the same;
s2, acquiring the number of mobile terminals in each circular area in the designated area through a Beidou satellite, sequentially marking each circular area as 1,2, a, i, a, n according to a set sequence, wherein the number corresponding to the mobile terminals in each circular area forms a set A (a1, a2, a, ai, a, an), and ai represents the number of the mobile terminals in the ith circular area;
s3, counting the number of mobile terminals in each circular area, if the number of the mobile terminals is smaller than a preset threshold value, executing a step S2, otherwise, executing a step S4;
s4, acquiring software names in the mobile terminals in the circular areas through a web crawler technology, wherein the software in the mobile terminals is divided according to set software types, the software types comprise shopping types, game types and news entertainment types, the shopping types comprise Taobao, Jingdong, Vietnam and other software, the game types comprise field owners, continuous watching and other game software, the news entertainment types comprise mango TV, art of love, Tengxin video and other software, and the software of the same type is sequenced according to a preset sequence and is respectively 1,2,, j,, m;
s5, all software form software set Bt(bt1,bt2,...,btj,...,btm)，btj is j of j-th software in t type, t is 1,2 and 3, different software respectively corresponds to different keywords, and the keywords form a keyword database set Bt′(bt′1,bt′2,...,bt′j,...,bt′m)，bt' j is represented as a keyword subset corresponding to jth software in the tth type, wherein the keyword subset bt′j(bt′j1,bt′j2,...,bt′js)，bt' js is expressed as the s-th keyword corresponding to the jth software in the t-th type, and when t is 1,2,3 and t is 1, B is1' A set of keyword databases represented as shopping class, when t is 2, B2' set of keyword databases expressed as game class, when t is 3, B3' a set of keyword databases represented as a news entertainment category;
s6, comparing the acquired software in each mobile terminal with the software set BtThe software in the mobile terminal is compared one by one to determine the keywords corresponding to each software in the mobile terminal, and a user keyword set C is formed according to the keywords corresponding to the software in the mobile terminalik(cik1,cik2,...,cikf,....,cikh)，cikj is expressed as a keyword set in the kth mobile terminal in the ith circular area;
s7, obtaining the content of the advertisement to be pushed, extracting the content of the advertisement, dividing the extracted content of the advertisement into a plurality of keywords to form an advertisement keyword set Dx(dx1,dx2,...,dxu,...,dxy)，dxu is represented as the u keyword corresponding to the x advertisement, wherein the advertisements to be pushed are numbered according to a preset advertisement sequence, and the number is 1, 2.
S8, advertisement keyword set D corresponding to each advertisement to be pushedxThe keywords in (1) are respectively associated with a user keyword set CikComparing the advanced keywords one by one to obtain a keyword comparison set D'ikx(d′ikx1,d′ikx2,...,d′ikxu,...,d′ikxy)，d′ikxu is a comparison result of the u keyword in the x to-be-pushed advertisement and the keyword set in the kth mobile terminal in the ith circular area, and d 'is obtained if the u keyword in the x to-be-pushed advertisement is matched with the keyword in the kth mobile terminal in the ith circular area'ikxu is 1, otherwise, d'ikxu＝0；
S9, counting the matching degree coefficient Q of the keywords in each advertisement to be pushed and the corresponding keywords in the mobile terminalikx，
Figure BDA0001695584570000051
QikxThe matching coefficient of the x-th advertisement to be pushed and the k-th mobile terminal in the ith circular area is expressed, g is expressed as an influence coefficient, 0.572 is taken, the advertisement with the matching coefficient of the advertisement to be pushed and the mobile terminal being greater than the set coefficient is sent to the mobile terminal with the matching coefficient of the advertisement being greater than the set coefficient, and the time interval of receiving the two pushed advertisements by the same mobile terminal is greater than 5 s.
The advertisement pushing method based on the mobile terminal positioning provided by the invention divides the area, obtains the number of the mobile terminals in the area and judges whether the area meets the condition of advertisement pushing; the method and the device have the advantages that the keywords corresponding to the software are determined by acquiring the software in the mobile terminal, the keywords in the advertisement to be pushed are compared with the keywords corresponding to the software in the mobile terminal one by one to determine the matching coefficient of the advertisement to be pushed and the mobile terminal, the type of the user favorite corresponding to the mobile terminal is judged according to the advertisement and the software in the mobile terminal, the required advertisement resources are pushed to the user, the advertisement pushing effect is improved, the pertinence of advertisement pushing is realized, the messy pushing is avoided, and the benefit of targeted advertisement delivery is greatly improved.
The foregoing is merely exemplary and illustrative of the principles of the present invention and various modifications, additions and substitutions of the specific embodiments described herein may be made by those skilled in the art without departing from the principles of the present invention or exceeding the scope of the claims set forth herein.

Claims (1)

1. An advertisement push method based on mobile terminal positioning is characterized by comprising the following steps:
s1, dividing the designated area into a plurality of circular areas which are externally tangent with each other, wherein the radiuses of the circular areas are the same;
s2, obtaining the number of mobile terminals in each circular area in the designated area through a Beidou satellite, sequentially marking each circular area as 1,2, a, i, a, n according to a set sequence, wherein the number corresponding to the mobile terminals in each circular area forms a set A (a1, a2, a, ai, a, an), and ai represents the number of the mobile terminals in the ith circular area
S3, counting the number of mobile terminals in each circular area, if the number of the mobile terminals is smaller than a preset threshold value, executing a step S2, otherwise, executing a step S4;
s4, acquiring the software names in the mobile terminals in the circular areas through a web crawler technology, and dividing the software in the mobile terminals according to the set software types;
s5, all software form software set Bt(bt1,bt2,...,btj,...,btm)，btj is j of j-th software in t type, t is 1,2 and 3, different software respectively corresponds to different keywords, and the keywords form a keyword database set Bt′(bt′1,bt′2,...,bt′j,...,bt′m)，bt'j is represented as a keyword subset corresponding to jth software in the tth type, wherein the keyword subset b'tj(b′tj1,b′tj2,...,b′tjs)，b′tjs is expressed as an s-th keyword corresponding to jth software in the tth type, and t is 1,2 and 3;
s6, comparing the acquired software in each mobile terminal with the software set BtThe software in the mobile terminal is compared one by one to determine the keywords corresponding to each software in the mobile terminal, and a user keyword set C is formed according to the keywords corresponding to the software in the mobile terminalik(cik1,cik2,...,cikf,....,cikh)，cikj is expressed as a keyword set in the kth mobile terminal in the ith circular area;
s7, obtaining the content of the advertisement to be pushed, extracting the content of the advertisement, dividing the extracted content of the advertisement into a plurality of keywords to form an advertisement keyword set Dx(dx1,dx2,...,dxu,...,dxy)，dxu is represented as the u keyword corresponding to the x advertisement, wherein the advertisements to be pushed are numbered according to a preset advertisement sequence, and the number is 1, 2.
S8, advertisement keyword set D corresponding to each advertisement to be pushedxThe keywords in (1) are respectively associated with a user keyword set CikComparing the advanced keywords one by one to obtain a keyword comparison set D'ikx(d′ikx1,d′ikx2,...,d′ikxu,...,d′ikxy)，d′ikxu is a comparison result of the u keyword in the x to-be-pushed advertisement and the keyword set in the kth mobile terminal in the ith circular area, and d 'is obtained if the u keyword in the x to-be-pushed advertisement is matched with the keyword in the kth mobile terminal in the ith circular area'ikxu is 1, otherwise, d'ikxu＝0；
S9, counting the matching degree coefficient Q of the keywords in each advertisement to be pushed and the corresponding keywords in the mobile terminalikxThe matching coefficient of the advertisement to be pushed and the mobile terminal is larger than the set systemThe number of advertisements is sent to the moving terminal with the matching coefficient of the advertisements being larger than the set coefficient;
the software types comprise shopping types, game types and news entertainment types, the shopping types comprise Taobao, Jingdong and Wei-Shi software, the game types comprise field fighters and continuous watching game software, the news entertainment types comprise mango TV, Aiqiyi and Tengchong video software, and the software of the same type is sequenced according to a preset sequence and is respectively 1,2, j, m;
when t is 1, B'1A set of keyword databases representing shopping classes, B 'when t is 2'2A keyword database set representing a game class, and B 'when t is 3'3A set of keyword databases represented as a news entertainment category;
the coefficient of matching degree
Figure FDA0003242632860000021
QikxThe matching coefficient of the x-th advertisement to be pushed and the k-th mobile terminal in the ith circular area is represented, g is represented as an influence coefficient, and 0.572 is taken.
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CN101925001A (en) * 2009-06-11 2010-12-22 周苏苏 Mobile terminal advertisement realization method, applicable mobile terminal and advertisement system
KR20140130763A (en) * 2013-04-30 2014-11-12 주식회사 트리플하이엠 Method for transmitting targeted advertising to portal site top link contents
CN103745382A (en) * 2013-12-27 2014-04-23 中国联合网络通信有限公司广东省分公司 Method, device and system of pushing an APP application group of advertising of smart city
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