CN114742581A - Advertisement putting method based on mobile terminal, server and storage medium - Google Patents
Advertisement putting method based on mobile terminal, server and storage medium Download PDFInfo
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Abstract
The embodiment of the invention provides an advertisement putting method based on a mobile terminal, a server and a storage medium, and belongs to the field of advertisements. The method comprises the following steps: acquiring a product type preferred by a user using the mobile terminal and a mapping relation table between the pre-established product type and advertisement color matching information; according to the product type preferred by the user, obtaining the advertisement to be launched, and according to the product type preferred by the user and the mapping relation table, determining advertisement color matching information preferred by the user; and adjusting the color matching of the advertisement to be released according to the advertisement color matching information preferred by the user to obtain the target advertisement, and sending the target advertisement to the mobile terminal so that the mobile terminal can play the target advertisement. The advertisement putting method improves the accuracy and the attraction of advertisement putting.
Description
Technical Field
The present invention relates to the field of advertisement technologies, and in particular, to an advertisement delivery method based on a mobile terminal, a server, and a storage medium.
Background
With the popularization of mobile terminals, the frequency and time of using the mobile terminals by users are greatly increased, the mobile terminals are becoming important carriers for advertisement delivery, and in order to promote products or improve popularity, many enterprises or businesses usually issue advertisements about products or discount offers in networks, and users can see the advertisements through the mobile terminals. However, currently delivered advertisements are designed in advance, but the interests, hobbies, age levels and the like of users are different, so that the attractive force of the delivered advertisements to different users is insufficient, and the advertisement effect is influenced. Therefore, how to improve the accuracy and the attractiveness of advertisement delivery is a problem to be solved urgently at present.
Disclosure of Invention
The embodiment of the invention provides an advertisement putting method based on a mobile terminal, a server and a storage medium, aiming at improving the accuracy and the attraction of advertisement putting.
In a first aspect, an embodiment of the present invention provides an advertisement delivery method based on a mobile terminal, including:
obtaining a product type preferred by a user using the mobile terminal and a mapping relation table between the pre-established product type and advertisement color matching information;
according to the product type preferred by the user, obtaining an advertisement to be launched, and according to the product type preferred by the user and the mapping relation table, determining advertisement color matching information preferred by the user;
and adjusting the color matching of the advertisement to be released according to the advertisement color matching information preferred by the user to obtain a target advertisement, and sending the target advertisement to the mobile terminal so that the mobile terminal can play the target advertisement.
In a second aspect, the embodiment of the present invention further provides a server, where the server includes a processor, a memory, a computer program stored on the memory and executable by the processor, and a data bus for implementing connection communication between the processor and the memory, where the computer program, when executed by the processor, implements the steps of any one of the mobile terminal-based advertisement delivery methods provided in the present specification.
In a third aspect, an embodiment of the present invention further provides a storage medium for a computer-readable storage, where the storage medium stores one or more programs, and the one or more programs are executable by one or more processors to implement the steps of the mobile terminal-based advertisement delivery method as described above.
The embodiment of the invention provides an advertisement putting method, a server and a storage medium based on a mobile terminal, which are characterized in that the embodiment of the invention obtains the product type preferred by a user using the mobile terminal and a mapping relation table between the product type and advertisement color matching information which is established in advance; according to the product types preferred by the user, the advertisements to be released are obtained, the advertisement color matching information preferred by the user is determined according to the product types preferred by the user and the mapping relation table, the color matching of the advertisements to be released is adjusted according to the advertisement color matching information preferred by the user, the target advertisements are obtained, the target advertisements are sent to the mobile terminal, and the target advertisements are played by the mobile terminal, so that the played target advertisements and the color matching of the target advertisements can be favored by the user, and the advertisement releasing accuracy and attraction are improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is a schematic view of a scene for implementing an advertisement delivery method according to an embodiment of the present invention;
fig. 2 is a schematic flowchart of an advertisement delivery method based on a mobile terminal according to an embodiment of the present invention;
FIG. 3 is a diagram illustrating a table of mapping relationships between product types and advertising color matching information in an embodiment of the present invention;
fig. 4 is a schematic flowchart of another advertisement delivery method based on a mobile terminal according to an embodiment of the present invention;
fig. 5 is a block diagram schematically illustrating a structure of a server according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The flow diagrams depicted in the figures are merely illustrative and do not necessarily include all of the elements and operations/steps, nor do they necessarily have to be performed in the order depicted. For example, some operations/steps may be decomposed, combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
It is to be understood that the terminology used in the description of the invention herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the specification of the present invention and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
With the popularization of mobile terminals, the frequency and time of using the mobile terminals by users are greatly increased, the mobile terminals are becoming important carriers for advertisement delivery, and in order to promote products or improve popularity, many enterprises or businesses usually issue advertisements about products or discount offers in networks, and users can see the advertisements through the mobile terminals. However, currently delivered advertisements are designed in advance, but the interests, hobbies, age levels and the like of users are different, so that the attractive force of the delivered advertisements to different users is insufficient, and the advertisement effect is influenced.
In order to solve the above problem, embodiments of the present invention provide an advertisement delivery method based on a mobile terminal, and a storage medium. The method comprises the steps of obtaining a product type preferred by a user using a mobile terminal and a mapping relation table between the product type and advertisement color matching information which is established in advance; according to the product types preferred by the user, the advertisements to be released are obtained, the advertisement color matching information preferred by the user is determined according to the product types preferred by the user and the mapping relation table, the color matching of the advertisements to be released is adjusted according to the advertisement color matching information preferred by the user, the target advertisements are obtained, and the target advertisements are played, so that the played target advertisements and the color matching of the target advertisements can be favored by the user, and the advertisement releasing accuracy and attraction are improved.
Some embodiments of the invention are described in detail below with reference to the accompanying drawings. The embodiments described below and the features of the embodiments can be combined with each other without conflict.
Referring to fig. 1, fig. 1 is a schematic view of a scene for implementing an advertisement delivery method according to an embodiment of the present invention.
As shown in fig. 1, the scenario includes a server 100 and a mobile terminal 200, and the server 100 and the mobile terminal 200 communicate and transmit data through a network. The server 100 may be an independent server, a server cluster composed of a plurality of servers, or a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a Content Delivery Network (CDN), a big data and artificial intelligence platform, and the like. The mobile terminal 200 may be a mobile phone, a tablet computer, a notebook computer, a desktop computer, a personal digital assistant, a wearable device, and the like. It is understood that the server 100 may communicate with a plurality of mobile terminals simultaneously through a network.
In one embodiment, the server 100 obtains a product type preferred by a user using the mobile terminal 200 and a mapping relation table between the pre-established product type and advertisement color matching information; according to the product type preferred by the user, obtaining the advertisement to be launched, and according to the product type preferred by the user and the mapping relation table, determining advertisement color matching information preferred by the user; and adjusting the color matching of the advertisement to be released according to the advertisement color matching information preferred by the user to obtain the target advertisement, and sending the target advertisement to the mobile terminal 200 so that the mobile terminal 200 can play the target advertisement.
Hereinafter, an advertisement delivery method provided by an embodiment of the present invention will be described in detail with reference to the scenario in fig. 1. It should be noted that the scenario in fig. 1 is only used for explaining the advertisement delivery method provided by the embodiment of the present invention, but does not limit the application scenario of the advertisement delivery method provided by the embodiment of the present invention.
Referring to fig. 2, fig. 2 is a flowchart illustrating an advertisement delivery method based on a mobile terminal according to an embodiment of the present invention.
As shown in fig. 2, the mobile terminal-based advertisement delivery method includes steps S101 to S103.
And step S101, obtaining a product type preferred by a user using the mobile terminal and a mapping relation table between the product type and advertisement color matching information which are established in advance.
The method comprises the steps that the mobile terminal collects operation characteristic information of each online shopping application program in the mobile terminal in the operation process, the collected operation characteristic information of each online shopping application program is uploaded to a server, and the server can determine the product type preferred by a user based on the operation characteristic information of each online shopping application program.
In one embodiment, the method comprises the steps of acquiring running characteristic information of each online shopping application program in the mobile terminal; determining common online shopping application programs of the user according to the running characteristic information of each online shopping application program; acquiring historical purchased product information and shopping cart product information recorded by each common online shopping application program; and determining the product type preferred by the user using the mobile terminal according to the historical purchased product information and the shopping cart product information recorded by each common online shopping application program. According to the historical purchased product information and the shopping cart product information, the product types preferred by the user can be accurately determined, and the accuracy of subsequent advertisement determination is improved.
The running characteristic information of the online shopping application program comprises at least one item of starting times, total running time, electricity consumption information and flow consumption information of the online shopping application program. For example, the online shopping application program with the starting times larger than the preset starting times is determined as the common online shopping application program. For another example, the online shopping application with the total running time length exceeding the preset running time length is determined as the common online shopping application.
The shopping cart product information includes a product to be purchased and the number of times the product is viewed, which are added to the shopping cart by the user. For example, historical purchased products and shopping cart products may be classified and counted to determine the number of purchases or browsing times of the products, and then the type of the product preferred by the user may be determined according to the product with the largest number of purchases and/or browsing times.
The pre-established mapping relation table between the product types and the advertisement color matching information is established according to the advertisement browsing records of each application program of the user in the mobile terminal, or the pre-established mapping relation table between the product types and the advertisement color matching information is established according to the advertisement browsing records of each application program of the user in the mobile terminal and the historical clothes purchasing information recorded by the online purchasing application program commonly used by the user. For example, in the running process of the mobile terminal, the advertisement browsing records of each application program of the user in the mobile terminal are collected, the collected advertisement browsing records of each application program of the user in the mobile terminal are uploaded to the server, and the server establishes a mapping relation table between the product type and the advertisement color matching information according to the advertisement browsing records of each application program of the user in the mobile terminal.
Step S102, obtaining the advertisement to be launched according to the product type preferred by the user, and determining the advertisement color matching information preferred by the user according to the product type preferred by the user and the mapping relation table.
Exemplarily, obtaining a product type corresponding to each preset advertisement in a preset advertisement library; and calculating the similarity between the product type preferred by the user and the product type corresponding to each preset advertisement, and determining the preset advertisement with the highest similarity as the advertisement to be delivered. And the advertisements in the preset advertisement library are updated regularly. For example, the preset advertisement library includes advertisement a, advertisement B, and advertisement C, and if the similarity between the product type preferred by the user and the product type corresponding to advertisement B is found to be the highest through calculation, advertisement B is determined as the advertisement to be delivered.
For example, a table of pre-established mappings between product types and advertising color matching information may be as shown in FIG. 2. As shown in fig. 3, the advertisement color matching information corresponding to the clothing is: the advertisement background is black, the main body of the product is white and blue, and the introduction characters of the product are red. The advertisement color matching information corresponding to the book is as follows: the color of the advertisement background is white, the color of the product main body is blue, and the color of the product introduction characters is black. The corresponding advertisement color matching information of the refrigerator is as follows: the color of the advertisement background is white, the color of the product main body is black, and the color of the product introduction characters is black. The advertisement color matching information corresponding to the perfume is as follows: the color of the advertisement background is white, the color of the product main body is yellow, and the color of the product introduction characters is black. The advertisement color matching information corresponding to the lipstick is as follows: the color of the advertisement background is blue, the color of the product main body is red, and the color of the product introduction characters is black. For example, if the type of the product preferred by the user is clothing, the advertisement color matching information corresponding to the clothing is determined as the advertisement color matching information preferred by the user, that is, the advertisement background is black, the product main body is white and blue, and the product introduction characters are red, and the advertisement color matching information preferred by the user is determined.
And S103, adjusting the color matching of the advertisement to be released according to the advertisement color matching information to obtain a target advertisement, and sending the target advertisement to the mobile terminal for the mobile terminal to play the target advertisement.
Illustratively, according to the advertisement color matching information preferred by the user, the colors of the advertisement background, the main product and/or the product introduction characters in the advertisement to be released are adjusted to obtain the target advertisement. For example, the advertisement color matching information preferred by the user is: the color of the advertisement background is black, the color of the product main body is white to blue, and the color of the product introduction characters is red, then the color of the advertisement background to be put in the advertisement is adjusted to black, the color of the main body product is adjusted to white to blue, and/or the color of the product introduction characters is adjusted to red.
Illustratively, the targeted advertisement includes a plurality of targeted advertisements, and the advertisement color matching information is different for different targeted advertisements. For example, according to the color of the advertisement background in the advertisement color matching information preferred by the user, the color of the advertisement background in the advertisement to be released is adjusted; adjusting the color of the main product in the advertisement to be released according to the color of the main product in the advertisement color matching information preferred by the user; adjusting the color of the product introduction characters in the advertisement to be released according to the color of the product introduction characters in the advertisement color matching information preferred by the user; adjusting the colors of the advertisement background and the main product in the advertisement to be launched according to the color of the advertisement background and the color of the main product in the advertisement color matching information preferred by the user; adjusting the colors of the advertisement background and the product introduction characters in the advertisement to be launched according to the color of the advertisement background and the color of the product introduction characters in the advertisement color matching information preferred by the user; adjusting the colors of the main product and the product introduction characters in the advertisement to be launched according to the color of the main product and the color of the product introduction characters in the advertisement color matching information preferred by the user; according to the advertisement color matching information preferred by the user, the colors of the advertisement background, the main product and the product introduction characters in the advertisement to be released are adjusted, so that 7 target advertisements with different advertisement color matching information can be obtained.
In one embodiment, the similarity between the advertisement color matching information of each target advertisement and the advertisement color matching information preferred by the user is determined; determining the playing sequence of each target advertisement according to the similarity between the advertisement color matching information of each target advertisement and the advertisement color matching information preferred by the user; and sequentially sending the target advertisements to the mobile terminal according to the playing sequence of each target advertisement so that the mobile terminal can sequentially play each target advertisement. By circularly playing the target advertisements with different advertisement color matching information, the attraction of the target advertisements can be improved.
For example, the playing order of each target advertisement may be determined according to the size order of the similarity. For example, if the similarity between the advertisement color matching information of the target advertisement a, the target advertisement B, and the target advertisement C and the advertisement color matching information preferred by the user is 0.6, 0.85, and 0.96, respectively, the target advertisement C, the target advertisement B, and the target advertisement a are played in the order of playing.
The advertisement putting method based on the mobile terminal provided by the embodiment obtains the product type preferred by the user using the mobile terminal and the mapping relation table between the pre-established product type and the advertisement color matching information; according to the product types preferred by the user, the advertisements to be released are obtained, the advertisement color matching information preferred by the user is determined according to the product types preferred by the user and the mapping relation table, the color matching of the advertisements to be released is adjusted according to the advertisement color matching information preferred by the user, the target advertisements are obtained, the target advertisements are sent to the mobile terminal, and the target advertisements are played by the mobile terminal, so that the played target advertisements and the color matching of the target advertisements can be favored by the user, and the advertisement releasing accuracy and attraction are improved.
Fig. 4 is a flowchart illustrating another advertisement delivery method based on a mobile terminal according to an embodiment of the present invention.
As shown in fig. 4, the mobile terminal-based advertisement delivery method includes steps S201 to S206.
Step S201, obtaining advertisement browsing records of each application program of the user in the mobile terminal, and obtaining advertisements which are interested by the user from the advertisement browsing records.
The advertisement browsing records comprise identification codes of all advertisements clicked or browsed by users, user browsing duration of the advertisements and micro-expression information when the users browse the advertisements, the user browsing duration of the advertisements is the duration of the users browsing the advertisements, the identification codes of the advertisements are used for uniquely identifying the advertisements, and the identification codes can be hash values calculated based on the advertising time periods and the advertising contents in the advertisements.
Illustratively, in the running process of the mobile terminal, collecting advertisement browsing records of each application program of a user in the mobile terminal, uploading the collected advertisement browsing records of each application program of the user in the mobile terminal to a server, and establishing a mapping relation table between the product type and the advertisement color matching information by the server according to the advertisement browsing records of each application program of the user in the mobile terminal.
Illustratively, when detecting that an advertisement is placed in an application program running in a foreground, the mobile terminal detects whether the placed advertisement is clicked or browsed by a user, and if detecting that the placed advertisement is clicked by the user, the mobile terminal acquires an identification code of the clicked advertisement and stores the identification code of the clicked advertisement as an advertisement browsing record in a preset storage area.
Illustratively, if it is detected that the user browses the delivered advertisements, the mobile terminal determines the time length for the user to browse the delivered advertisements, and acquires micro-expression information when the user browses the delivered advertisements, and if it is detected that the user clicks the browsed advertisements, the identification code of the clicked advertisement, the time length for the user to browse the delivered advertisements, and the micro-expression information when the user browses the delivered advertisements are stored in a preset storage area as an advertisement browsing record.
Illustratively, if it is detected that a user browses the delivered advertisements, the mobile terminal determines the time length for the user to browse the delivered advertisements and acquires micro-expression information when the user browses the delivered advertisements; when it is detected that the user does not browse the delivered advertisement any more, determining the time length of the advertisement browsed by the user as the user browsing time length of the advertisement, and storing the identification code of the advertisement browsed by the user, the user browsing time length and micro-expression information of the advertisement browsed by the user in a preset storage area as an advertisement browsing record.
In an embodiment, the mobile terminal determines the total number of the advertisement browsing records in the preset storage area, uploads all the advertisement browsing records in the preset storage area to the server when the total number of the advertisement browsing records in the preset storage area reaches a preset threshold value, and deletes all the advertisement browsing records in the preset storage area after the uploading is successful. Or determining the remaining available capacity of the preset storage area, uploading all advertisement browsing records in the preset storage area to the server when the remaining available capacity of the preset storage area is smaller than a preset capacity threshold value, and deleting all advertisement browsing records in the preset storage area after the uploading is successful.
In one embodiment, the server determines a target interest index for each advertisement in the advertisement browsing records; and acquiring advertisements with target interest indexes larger than or equal to the preset interest indexes from the advertisement browsing records as the advertisements in which the users are interested. The preset interest index may be set based on actual conditions, which is not specifically limited in this embodiment. For example, the index of interest is preset to 60 points. By determining the advertisements with the interest indexes larger than or equal to the preset interest indexes as the advertisements in which the users are interested, the mapping relation table between the advertisement color matching information in which the users are interested and the product types can be conveniently and accurately established subsequently, and the advertisements can be conveniently and accurately delivered to the users.
For example, determining a user target interest index for each advertisement in an advertisement browsing record may include: determining the user click rate of the advertisement, the user browsing duration of the advertisement and/or micro-expression information when the user browses the advertisement in the advertisement browsing record; and determining the target interest index of the user to the advertisement according to the user click rate of the advertisement, the browsing time of the user and/or the micro-expression information when the user browses the advertisement. And the user click rate, the user browsing duration and the micro-expression information are interested influence factors of the delivered advertisements.
For example, determining a user click-through rate for an advertisement in an advertisement browsing record may include: dividing the advertisements with the same identification codes into a group according to the identification codes of the advertisements in each advertisement browsing record to obtain advertisement groups corresponding to different identification codes; for each advertisement group, counting the total number of advertisements of the advertisement group, and acquiring the total number of times of putting the advertisements corresponding to the identification codes of the advertisement group on the mobile terminal; and determining the ratio of the total number of the advertisements to the total number of the impressions as the user click rate of the advertisement corresponding to the identification code.
Illustratively, the time length of the advertisement viewed by the user in the advertisement viewing record is determined as the user viewing time length of the advertisement. And acquiring micro-expression information of the user when the user browses the advertisement from the advertisement browsing record. The micro-expression information comprises micro-expression pictures when the user browses the advertisements.
Illustratively, according to the identification code of the advertisement in each advertisement browsing record, the advertisements with the same identification code are divided into a group, and advertisement groups corresponding to different identification codes are obtained; for each advertisement group, counting the total number of advertisements of the advertisement group, and acquiring the time length of each advertisement in the advertisement group browsed by a user; and calculating the average time length of the user for browsing the advertisement corresponding to the identification code according to the time length of the user for browsing each advertisement in the advertisement group and the total number of the advertisements in the advertisement group, and determining the average time length of the user for browsing the advertisement corresponding to the identification code as the user browsing time length of the advertisement corresponding to the identification code.
In an embodiment, if the interest influence factor of the advertisement is a user click rate, a user browsing duration or micro-expression information when the user browses the advertisement, the target interest index of the user in the advertisement is determined according to the user click rate, the user browsing duration or the micro-expression information when the user browses the advertisement.
Exemplarily, a first interest index corresponding to the user click rate of the advertisement is determined according to the user click rate and a pre-stored first mapping relation table between the user click rate and the interest index; the first interest index is determined as a target interest index of the user for the advertisement. The pre-stored first mapping relation table between the user click rate and the interest index can be pre-established.
Exemplarily, a second interest index corresponding to the user browsing duration of the advertisement is determined according to the user browsing duration and a pre-stored second mapping relation table between the user browsing duration and the interest index; and determining the second interest index as the target interest index of the advertisement for the user. The second mapping relation table between the pre-stored user browsing duration and the interest index can be pre-established.
Illustratively, inputting micro-expression information of a user when the user browses the advertisement into a pre-trained emotion recognition model to obtain an emotion type of the user when the user browses the advertisement; and determining a third interest index corresponding to the emotion type when the user browses the advertisement according to the emotion type when the user browses the advertisement and a third mapping relation table between the prestored emotion type and the interest index, and determining the third interest index as a target interest index of the user in the advertisement. The pre-stored third mapping relation table between the emotion type and the interest index may be pre-established, and the pre-trained emotion recognition model may include, but is not limited to, a trained convolutional neural network model, a cyclic neural network model, a deep neural network model, and the like.
For example, the emotion categories include happy, surprised, slight, and aversion, and the interest index for happy is 90, the interest index for surprised is 80, the interest index for slight is 30, and the interest index for aversion is 10. When the emotional category of the user when browsing the advertisement is happy, it may be determined that the third interest index of the user for the advertisement is 90 points.
In one embodiment, if the interest influence factors of the advertisement include a user click rate and a user browsing duration, the target interest index of the user on the advertisement is determined according to the user click rate and the user browsing duration. By comprehensively considering the user click rate and the user browsing duration of the advertisement, the interest index of the user in the advertisement can be accurately determined.
Exemplarily, a first interest index corresponding to the user click rate of the advertisement is determined according to the user click rate and a pre-stored first mapping relation table between the user click rate and the interest index; determining a second interest index corresponding to the user browsing duration of the advertisement according to the user browsing duration and a pre-stored second mapping relation table between the user browsing duration and the interest index; and carrying out weighted summation on the first interest index and the second interest index to obtain a target interest index of the user for the advertisement.
In an embodiment, if the interest influence factor of the advertisement includes a user click rate and micro-expression information when the user browses the advertisement, the target interest index of the user in the advertisement is determined according to the user click rate and the micro-expression information when the user browses the advertisement. By comprehensively considering the user click rate of the advertisement and the micro-expression information when the user browses the advertisement, the interest index of the user to the advertisement can be accurately determined.
Exemplarily, a first interest index corresponding to the user click rate of the advertisement is determined according to the user click rate and a pre-stored first mapping relation table between the user click rate and the interest index; inputting micro-expression information of a user when the user browses the advertisement into a pre-trained emotion recognition model to obtain an emotion type of the user when the user browses the advertisement; determining a third interest index corresponding to the emotion type when the user browses the advertisement according to the emotion type when the user browses the advertisement and a third mapping relation table between the prestored emotion type and the interest index; and carrying out weighted summation on the first interest index and the third interest index to obtain a target interest index of the user for the advertisement.
In an embodiment, if the interest influence factor of the advertisement includes the user browsing duration and the micro-expression information when the user browses the advertisement, the target interest index of the user in the advertisement is determined according to the user browsing duration and the micro-expression information when the user browses the advertisement. By comprehensively considering the user browsing time length of the advertisement and the micro-expression information when the user browses the advertisement, the interest index of the user to the advertisement can be accurately determined.
Exemplarily, a second interest index corresponding to the user browsing duration of the advertisement is determined according to the user browsing duration and a pre-stored second mapping relation table between the user browsing duration and the interest index; inputting micro-expression information of a user when the user browses the advertisement into a pre-trained emotion recognition model to obtain an emotion type of the user when the user browses the advertisement; determining a third interest index corresponding to the emotion type when the user browses the advertisement according to the emotion type when the user browses the advertisement and a third mapping relation table between the prestored emotion type and the interest index; and carrying out weighted summation on the second interest index and the third interest index to obtain a target interest index of the user to the advertisement.
In an embodiment, if the interest influence factor of the advertisement includes a user click rate, a user browsing duration and micro-expression information when the user browses the advertisement, the target interest index of the user to the advertisement is determined according to the user click rate, the user browsing duration and the micro-expression information when the user browses the advertisement. By comprehensively considering the user click rate of the advertisement, the user browsing time and the micro-expression information when the user browses the advertisement, the interest index of the user to the advertisement can be accurately determined.
Illustratively, according to the click rate of the advertisement, determining a first interest index of the user in the advertisement; determining a second interest index of the user to the advertisement according to the browsing duration of the advertisement; inputting the micro-expression information into a pre-trained emotion recognition model to obtain the emotion type of the user when the user browses the advertisement; determining a third interest index of the user in the advertisement according to the emotion type; and carrying out weighted summation on the first interest index, the second interest index and the third interest index to obtain a target interest index of the user to the advertisement.
Illustratively, a first weighting coefficient, a second weighting coefficient and a third weighting coefficient are obtained, the first weighting coefficient is smaller than the second weighting coefficient, the second weighting coefficient is smaller than the third weighting coefficient, and the sum of the first weighting coefficient, the second weighting coefficient and the third weighting coefficient is 1; performing multiplication operation on the first weighting coefficient and the first interest index to obtain a first multiplication operation result; performing multiplication operation on the second weighting coefficient and the second interest index to obtain a second multiplication operation result; performing multiplication operation on the third weighting coefficient and the third interesting index to obtain a third multiplication operation result; and summing the first multiplication operation result, the second multiplication operation result and the third multiplication operation result to obtain a target interest index of the user to the advertisement.
Step S202, determining advertisement color matching information and product types corresponding to each advertisement interested by the user.
The advertisement color matching information may include color matching information of an advertisement background, a subject product and/or product introduction characters, the color matching information includes a standard color, brightness and saturation of the standard color, and the standard color may be an RGB color.
Step S203, establishing a mapping relation table according to advertisement color matching information and product types corresponding to each advertisement interested by the user.
The method comprises the steps that in the running process of a mobile terminal, historical clothing purchasing information recorded by an online shopping application program frequently used by a user and an advertisement browsing record of each application program of the user in the mobile terminal are collected, the collected historical clothing purchasing information recorded by the online shopping application program frequently used by the user and the collected advertisement browsing record of each application program of the user in the mobile terminal are uploaded to a server, and a mapping relation table between product types and advertisement color matching information is established by the server according to the historical clothing purchasing information recorded by the online shopping application program frequently used by the user and the advertisement browsing record of each application program of the user in the mobile terminal.
In one embodiment, the server establishes an initial mapping relation table between the product types and the advertisement color matching information according to the advertisement color matching information and the product types corresponding to each advertisement which is interested by the user; acquiring historical clothes purchasing information recorded by an online shopping application program commonly used by a user, and determining clothes color matching information preferred by the user according to the historical clothes purchasing information; and according to the clothes color matching information, adjusting the advertisement color matching information corresponding to the clothes in the product type in the initial mapping relation table to obtain a mapping relation table between the product type and the advertisement color matching information.
Exemplarily, determining the color system of each purchased garment in the historical purchased garment information, and counting the number of the garments in each color system according to the color system of each purchased garment in the historical purchased garment information; and determining colors corresponding to the clothing number which is more than or equal to the preset number as the color system preferred by the user, and determining the clothing color matching information preferred by the user according to the color system preferred by the user. For example, the user purchases 100 pieces of clothing, 25 pieces of white-series clothing, 5 pieces of orange-series clothing, 25 pieces of black-series clothing, 10 pieces of blue-series clothing, 2 pieces of red-series clothing, 3 pieces of green-series clothing, 21 pieces of gray-series clothing, 3 pieces of purple-series clothing, and 6 pieces of yellow-series clothing, and the preset number is 00, the preferred color systems of the user are a black color system, a white color system, and a gray color system, and the preferred clothing color matching information of the user may include black and white, black and gray, white and black and white gray.
Illustratively, the garment color matching information in the advertisement color matching information corresponding to the garment with the product type in the initial mapping relation table is adjusted to the garment color matching information preferred by the user. For example, if the product type in the initial mapping relationship table is that the garment color matching information in the advertisement color matching information corresponding to the garment is white and matched with black, and the garment color matching information preferred by the user is blue and matched with white, the garment color matching information in the advertisement color matching information corresponding to the product type in the initial mapping relationship table is adjusted to be blue and matched with white.
And step S204, obtaining the product types preferred by the user using the mobile terminal and a mapping relation table between the pre-established product types and the advertisement color matching information.
Exemplarily, obtaining running characteristic information of each online shopping application program in the mobile terminal; determining common online shopping application programs of the user according to the running characteristic information of each online shopping application program; acquiring historical purchased product information and shopping cart product information recorded by each common online shopping application program; and determining the product type preferred by the user using the mobile terminal according to the historical purchased product information and the shopping cart product information recorded by each common online shopping application program. According to the historical purchased product information and the shopping cart product information, the product types preferred by the user can be accurately determined, and the accuracy of subsequent advertisement determination is improved.
And S205, acquiring the advertisement to be launched according to the product type preferred by the user, and determining advertisement color matching information preferred by the user according to the product type preferred by the user and the mapping relation table.
Exemplarily, obtaining a product type corresponding to each preset advertisement in a preset advertisement library; and calculating the similarity between the product type preferred by the user and the product type corresponding to each preset advertisement, and determining the preset advertisement with the highest similarity as the advertisement to be delivered. And the advertisements in the preset advertisement library are updated regularly. For example, the preset advertisement library includes advertisement a, advertisement B, and advertisement C, and if the similarity between the product type preferred by the user and the product type corresponding to advertisement B is found to be the highest through calculation, advertisement B is determined as the advertisement to be delivered.
And S206, adjusting the color matching of the advertisement to be released according to the advertisement color matching information to obtain a target advertisement, and sending the target advertisement to the mobile terminal so that the mobile terminal can play the target advertisement.
Illustratively, according to the advertisement color matching information preferred by the user, the colors of the advertisement background, the main product and/or the product introduction characters in the advertisement to be released are adjusted to obtain the target advertisement. For example, the advertisement color matching information preferred by the user is: the color of the advertisement background is black, the color of the product main body is white and blue, and the color of the product introduction characters is red, then the color of the advertisement background to be placed in the advertisement is adjusted to be black, the color of the main body product is adjusted to be white and blue, and/or the color of the product introduction characters is adjusted to be red.
The advertisement putting method based on the mobile terminal provided by the above embodiment determines the advertisement which is interested by the user through the advertisement browsing record of each application program in the mobile terminal, then establishes the mapping relation table in advance according to the advertisement color matching information and the product type which are respectively corresponding to each advertisement which is interested by the user, then obtains the product type which is preferred by the user using the mobile terminal, obtains the advertisement to be put according to the product type which is preferred by the user, determines the advertisement color matching information which is preferred by the user according to the product type which is preferred by the user and the mapping relation table, finally adjusts the color matching of the advertisement to be put according to the advertisement color matching information which is preferred by the user to obtain the target advertisement, sends the target advertisement to the mobile terminal, and plays the target advertisement by the mobile terminal, so that the content of the played target advertisement can meet the hobbies or requirements of the user, the dislike of the user is avoided, and meanwhile, the color matching of the target advertisement can be liked by the user, so that the accuracy and the attraction of advertisement putting are improved.
Referring to fig. 5, fig. 5 is a schematic block diagram of a server according to an embodiment of the present invention.
As shown in fig. 5, the server 300 includes a processor 301 and a memory 302, and the processor 301 and the memory 302 are connected by a bus 303 such as an I2C (Inter-integrated Circuit) bus.
In particular, processor 301 is configured to provide computational and control capabilities, supporting the operation of the entire server. The Processor 301 may be a Central Processing Unit (CPU), and the Processor 301 may also be other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic, discrete hardware components, etc. Wherein a general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
Specifically, the Memory 302 may be a Flash chip, a Read-Only Memory (ROM) magnetic disk, an optical disk, a usb disk, or a removable hard disk.
Those skilled in the art will appreciate that the structure shown in fig. 5 is a block diagram of only a portion of the structure associated with embodiments of the present invention, and does not constitute a limitation on the servers to which embodiments of the present invention may be applied, and that a particular server may include more or fewer components than shown, or some components may be combined, or have a different arrangement of components.
The processor is configured to run a computer program stored in the memory, and when executing the computer program, implement any one of the mobile terminal-based advertisement delivery methods provided by the embodiments of the present invention.
In an embodiment, the processor is configured to run a computer program stored in the memory and to implement the following steps when executing the computer program:
obtaining a product type preferred by a user using the mobile terminal and a mapping relation table between the pre-established product type and advertisement color matching information;
according to the product type preferred by the user, obtaining an advertisement to be launched, and according to the product type preferred by the user and the mapping relation table, determining advertisement color matching information preferred by the user;
and adjusting the color matching of the advertisement to be released according to the advertisement color matching information preferred by the user to obtain a target advertisement, and sending the target advertisement to the mobile terminal so that the mobile terminal can play the target advertisement.
In one embodiment, the processor, before implementing obtaining of the product types preferred by the user using the mobile terminal and the mapping relationship table between the pre-established product types and the advertisement color matching information, is further configured to implement:
acquiring advertisement browsing records of each application program of the user in the mobile terminal, and acquiring advertisements in which the user is interested from the advertisement browsing records;
determining advertisement color matching information and product types corresponding to the advertisements which are interested by the user;
and establishing the mapping relation table according to advertisement color matching information and product types corresponding to the advertisements which are interested by the user.
In one embodiment, the processor, when executing the obtaining of the advertisement of interest to the user from the advertisement browsing record, is configured to execute:
determining a target interest index of a user for each advertisement in the advertisement browsing records;
and acquiring the advertisement with the target interest index larger than or equal to a preset interest index from the advertisement browsing record as the advertisement which is interested by the user.
In an embodiment, the processor is configured to, when establishing the mapping relationship table according to advertisement color matching information and product types respectively corresponding to each advertisement that is interested by a user, implement:
establishing an initial mapping relation table between the product types and the advertisement color matching information according to the advertisement color matching information and the product types which are respectively corresponding to the advertisements which are interested by the user;
acquiring historical clothes purchasing information recorded by an online shopping application program commonly used by a user, and determining clothes color matching information preferred by the user according to the historical clothes purchasing information;
and adjusting the advertisement color matching information corresponding to the product type of the clothing in the initial mapping relation table according to the clothing color matching information to obtain the mapping relation table.
In one embodiment, the processor, in implementing obtaining the product type preferred by the user using the mobile terminal, is configured to implement:
acquiring running characteristic information of each online shopping application program in the mobile terminal;
determining the common online shopping application programs of the user according to the running characteristic information of each online shopping application program;
acquiring historical purchased product information and shopping cart product information recorded by each common online shopping application program;
and determining the product type preferred by the user using the mobile terminal according to the historical purchased product information and the shopping cart product information recorded by each common online shopping application program.
In an embodiment, the processor, when implementing adjustment of color matching of the advertisement to be delivered according to the advertisement color matching information preferred by the user to obtain a target advertisement, is configured to implement:
and adjusting the colors of advertisement backgrounds, main products and/or product introduction characters in the advertisements to be released according to the advertisement color matching information preferred by the user to obtain the target advertisements.
In an embodiment, the targeted advertisement is multiple, and advertisement color matching information of different targeted advertisements is different, and the processor, when implementing sending the targeted advertisement to the mobile terminal, is configured to implement:
determining similarity between advertisement color matching information of each target advertisement and advertisement color matching information preferred by the user;
determining the playing sequence of each target advertisement according to the similarity between the advertisement color matching information of each target advertisement and the advertisement color matching information preferred by the user;
and according to the playing sequence of each target advertisement, sequentially sending each target advertisement to the mobile terminal so that the mobile terminal can sequentially play each target advertisement.
In an embodiment, when the processor obtains the advertisement to be delivered according to the product type preferred by the user, the processor is configured to:
acquiring a product type corresponding to each preset advertisement in a preset advertisement library;
and calculating the similarity between the product type preferred by the user and the product type corresponding to each preset advertisement, and determining the preset advertisement corresponding to the highest similarity as the advertisement to be delivered.
It should be noted that, as will be clearly understood by those skilled in the art, for convenience and brevity of description, the specific working process of the mobile terminal described above may refer to the corresponding process in the foregoing embodiment of the advertisement delivery method based on the mobile terminal, and details are not described herein again.
Embodiments of the present invention also provide a storage medium for a computer-readable storage, where the storage medium stores one or more programs, and the one or more programs are executable by one or more processors to implement any of the steps of the method for mobile terminal-based advertisement delivery provided in the specification of the embodiments of the present invention.
The storage medium may be an internal storage unit of the server described in the foregoing embodiment, for example, a hard disk or a memory of the server. The storage medium may also be an external storage device of the server, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like, provided on the server.
It will be understood by those of ordinary skill in the art that all or some of the steps of the methods, systems, functional modules/units in the devices disclosed above may be implemented as software, firmware, hardware, and suitable combinations thereof. In a hardware embodiment, the division between functional modules/units mentioned in the above description does not necessarily correspond to the division of physical components; for example, one physical component may have multiple functions, or one function or step may be performed by several physical components in cooperation. Some or all of the physical components may be implemented as software executed by a processor, such as a central processing unit, digital signal processor, or microprocessor, or as hardware, or as an integrated circuit, such as an application specific integrated circuit. Such software may be distributed on computer readable media, which may include computer storage media (or non-transitory media) and communication media (or transitory media). The term computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data, as is well known to those of ordinary skill in the art. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, Digital Versatile Disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can accessed by a computer. In addition, communication media typically embodies computer readable instructions, data structures, program modules or other data in a modulated data signal such as a carrier wave or other transport mechanism and includes any information delivery media as is well known to those skilled in the art.
It should be understood that the term "and/or" as used in this specification and the appended claims refers to any and all possible combinations of one or more of the associated listed items and includes such combinations. It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or system that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments. While the invention has been described with reference to specific embodiments, the invention is not limited thereto, and various equivalent modifications and substitutions can be easily made by those skilled in the art without departing from the scope of the invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (10)
1. An advertisement putting method based on a mobile terminal is characterized by comprising the following steps:
acquiring a product type preferred by a user using the mobile terminal and a mapping relation table between the pre-established product type and advertisement color matching information;
according to the product type preferred by the user, obtaining the advertisement to be launched, and according to the product type preferred by the user and the mapping relation table, determining the advertisement color matching information preferred by the user;
and adjusting the color matching of the advertisement to be released according to the advertisement color matching information preferred by the user to obtain a target advertisement, and sending the target advertisement to the mobile terminal so that the mobile terminal can play the target advertisement.
2. The advertisement delivery method according to claim 1, wherein before obtaining the product types preferred by the user using the mobile terminal and the mapping relationship table between the pre-established product types and the advertisement color matching information, the method further comprises:
acquiring advertisement browsing records of each application program of the user in the mobile terminal, and acquiring advertisements in which the user is interested from the advertisement browsing records;
determining advertisement color matching information and product types corresponding to the advertisements which are interested by the user;
and establishing the mapping relation table according to advertisement color matching information and product types corresponding to the advertisements which are interested by the user.
3. The method for delivering advertisements according to claim 2, wherein the obtaining of the advertisements in which the user is interested from the advertisement browsing records comprises:
determining a target interest index of a user for each advertisement in the advertisement browsing records;
and acquiring the advertisement with the target interest index larger than or equal to a preset interest index from the advertisement browsing record as the advertisement which is interested by the user.
4. The advertisement delivery method according to claim 2, wherein the establishing the mapping relationship table according to the advertisement color matching information and the product type respectively corresponding to each advertisement interested by the user comprises:
establishing an initial mapping relation table between the product types and the advertisement color matching information according to the advertisement color matching information and the product types which are respectively corresponding to the advertisements which are interested by the user;
acquiring historical clothes purchasing information recorded by an online purchasing application program commonly used by a user, and determining clothes color matching information preferred by the user according to the historical clothes purchasing information;
and according to the clothes color matching information, adjusting advertisement color matching information corresponding to the clothes in the product type in the initial mapping relation table to obtain the mapping relation table.
5. The advertisement delivery method according to claim 1, wherein the obtaining of the product types preferred by the user using the mobile terminal comprises:
acquiring running characteristic information of each online shopping application program in the mobile terminal;
determining the common online shopping application programs of the user according to the running characteristic information of each online shopping application program;
acquiring historical purchased product information and shopping cart product information recorded by each common online shopping application program;
and determining the product type preferred by the user using the mobile terminal according to the historical purchased product information and the shopping cart product information recorded by each common online shopping application program.
6. The advertisement putting method according to any one of claims 1 to 5, wherein the adjusting the color matching of the advertisement to be put according to the advertisement color matching information preferred by the user to obtain the target advertisement comprises:
and adjusting the colors of the advertisement background, the main product and/or the product introduction characters in the advertisement to be launched according to the advertisement color matching information preferred by the user to obtain the target advertisement.
7. The advertisement putting method according to claim 6, wherein the targeted advertisement is multiple and the advertisement color matching information is different for different targeted advertisements, and the sending the targeted advertisement to the mobile terminal comprises:
determining similarity between advertisement color matching information of each of the targeted advertisements and advertisement color matching information preferred by the user;
determining the playing sequence of each target advertisement according to the similarity between the advertisement color matching information of each target advertisement and the advertisement color matching information preferred by the user;
and according to the playing sequence of each target advertisement, sequentially sending each target advertisement to the mobile terminal so that the mobile terminal can sequentially play each target advertisement.
8. The method of claim 1, wherein the obtaining the advertisement to be delivered according to the product type preferred by the user comprises:
acquiring a product type corresponding to each preset advertisement in a preset advertisement library;
and calculating the similarity between the product type preferred by the user and the product type corresponding to each preset advertisement, and determining the preset advertisement corresponding to the highest similarity as the advertisement to be delivered.
9. A server, characterized in that the server comprises a processor, a memory, a computer program stored on the memory and executable by the processor, and a data bus for enabling a connection communication between the processor and the memory, wherein the computer program, when executed by the processor, implements the steps of the mobile terminal based advertising method according to any of the claims 1 to 8.
10. A storage medium for computer readable storage, wherein the storage medium stores one or more programs which are executable by one or more processors to implement the steps of the mobile terminal-based advertising method according to any one of claims 1 to 8.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115239376A (en) * | 2022-07-19 | 2022-10-25 | 易简传媒科技集团股份有限公司 | Advertisement putting method and system |
| CN116503114A (en) * | 2023-06-27 | 2023-07-28 | 深圳市东信时代信息技术有限公司 | Advertisement matching method, device, equipment and medium |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115239376A (en) * | 2022-07-19 | 2022-10-25 | 易简传媒科技集团股份有限公司 | Advertisement putting method and system |
| CN116503114A (en) * | 2023-06-27 | 2023-07-28 | 深圳市东信时代信息技术有限公司 | Advertisement matching method, device, equipment and medium |
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