CN108322782A - The method for pushing of multimedia messages, device and system - Google Patents
The method for pushing of multimedia messages, device and system Download PDFInfo
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- CN108322782A CN108322782A CN201810054074.1A CN201810054074A CN108322782A CN 108322782 A CN108322782 A CN 108322782A CN 201810054074 A CN201810054074 A CN 201810054074A CN 108322782 A CN108322782 A CN 108322782A
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- 238000000034 method Methods 0.000 title claims abstract description 32
- 238000004891 communication Methods 0.000 claims description 11
- 230000001815 facial effect Effects 0.000 claims description 9
- 230000005540 biological transmission Effects 0.000 claims description 3
- 230000000694 effects Effects 0.000 abstract description 7
- 238000010586 diagram Methods 0.000 description 4
- 238000005516 engineering process Methods 0.000 description 4
- 238000010168 coupling process Methods 0.000 description 3
- 238000005859 coupling reaction Methods 0.000 description 3
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- 238000001727 in vivo Methods 0.000 description 2
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Social Psychology (AREA)
- General Health & Medical Sciences (AREA)
- Health & Medical Sciences (AREA)
- Computer Networks & Wireless Communication (AREA)
- Computer Graphics (AREA)
- Computing Systems (AREA)
- Business, Economics & Management (AREA)
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- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
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Abstract
The invention discloses a kind of method for pushing of multimedia messages, device and system.Wherein, this method includes：Obtain the image information of target audience, wherein target audience includes watching the spectators for the multimedia content that the first playback equipment plays；According to the image information of target audience, target object corresponding with target audience is obtained；The multimedia content played according to the first playback equipment of target audience viewing determines the destination multimedia content for being pushed to target object by the second playback equipment.The present invention, which solves outdoor advertising in the prior art and the web advertisement independently of each other, to be caused to push the low technical problem of effect.
Description
Technical field
The present invention relates to data processing fields, in particular to a kind of method for pushing of multimedia messages, device and are
System.
Background technology
In areas such as subway station, market, square centers, it can all be provided with the display screen that user plays advertisement, this display
The mode that screen can lead to production broadcasting advertisement is the ad content of loop play storage.
And with the continuous development of internet, Internet advertising also has stronger promotion effect, for example, in video content
The advertisement of preceding insertion, the advertisement etc. popped up in the interface side of webpage or application program.
Currently, Internet advertising pushes relevant advertisement and commodity according to IP, the browsing purchaser record of user to user, it is real
Body outdoor advertising only pushes its advertisement breath to prestore to user, less to the information and data acquisition of user's viewing, while two kinds
The above-mentioned data of the way of promotion are also mutually isolated, separation with Internet advertising video push.
Cause to push the low problem of effect independently of each other for outdoor advertising in the prior art and the web advertisement, at present not yet
It is proposed effective solution scheme.
Invention content
An embodiment of the present invention provides a kind of method for pushing of multimedia messages, device and system, existing at least to solve
Outdoor advertising and the web advertisement cause to push the low technical problem of effect independently of each other in technology.
One side according to the ... of the embodiment of the present invention provides a kind of method for pushing of multimedia messages, including：Obtain mesh
Mark the image information of spectators, wherein target audience includes watching the spectators for the multimedia content that the first playback equipment plays；According to
The image information of target audience obtains target object corresponding with target audience；It plays and sets according to the first of target audience viewing
The standby multimedia content played determines the destination multimedia content for being pushed to target object by the second playback equipment.
Further, the image information that image collecting device is sent is received, wherein when the first playback equipment plays multimedia
When content, the image information of image acquisition device presumptive area.
Further, image recognition is carried out to image information, determines the face-image for the target audience that image information includes；
The face-image of target audience is compared with the subjects face image to prestore or the subjects face information obtained in real time；It determines
Object corresponding with the subjects face image of the facial images match of target audience is the corresponding target object of target audience.
Further, the fisrt feature information of the face-image of target audience is extracted；By fisrt feature information and prestore
The second feature information of subjects face image is compared.
Further, in the candidate multimedia content to prestore, the multimedia content played with the first playback equipment is searched
Associated multimedia content；Determine that lookup result is destination multimedia content.
Further, the corresponding push main body of multimedia content that the first playback equipment of extraction plays；First is played and is set
The standby corresponding push main body of multimedia content played is matched with the push main body in the candidate multimedia content to prestore；
The candidate corresponding push main body of multimedia content push main body corresponding with the multimedia content that the first playback equipment plays has
When predetermined relationship, determine that candidate's multimedia content is associated with the multimedia content that the first playback equipment plays.
Further, the destination multimedia content pushed to target object, including it is following any one or more：Obtain the
The communication information of two playback equipments, and destination multimedia content is pushed to the second playback equipment by the communication information；When detecting
Target object by the second playback equipment access scheduled Web content when, by the second playback equipment show Web content to
Target object pushes destination multimedia content.
Another aspect according to the ... of the embodiment of the present invention additionally provides a kind of supplying system of multimedia messages, including：First
Playback equipment, for playing multimedia content；Image collecting device, the image information for obtaining target audience, wherein described
Target audience includes watching the spectators for the multimedia content that the first playback equipment plays；Server, with described image harvester
Communication obtains target object corresponding with the target audience, and according to institute for the image information according to the target audience
The multimedia content for stating first playback equipment broadcasting of target audience viewing is determined for passing through the second playback equipment to institute
State the destination multimedia content of target object push.
Another aspect according to the ... of the embodiment of the present invention additionally provides a kind of pusher of multimedia messages, including：First
Acquisition module, the image information for obtaining target audience, wherein the target audience includes that the first playback equipment of viewing plays
Multimedia content spectators；Second acquisition module obtains and the target for the image information according to the target audience
The corresponding target object of spectators；Determining module, what first playback equipment for being watched according to the target audience played
Multimedia content determines the destination multimedia content for being pushed to the target object by the second playback equipment.
Further, the first acquisition module includes：Receiving submodule, the image letter for receiving image collecting device transmission
Breath, wherein when first playback equipment plays multimedia content, described image harvester acquires the image of presumptive area
Information.
Further, the second acquisition module includes：Identify submodule, for carrying out image recognition to described image information,
Determine the face-image for the target audience that described image information includes；Submodule is compared, is used for the face of the target audience
Image is compared with the subjects face image to prestore；
Determination sub-module is corresponding with the subjects face head portrait of the facial images match of the target audience right for determination
As for the target object.
Another aspect according to the ... of the embodiment of the present invention, additionally provides a kind of storage medium, and storage medium includes the journey of storage
Sequence, wherein equipment where controlling the storage medium when described program is run executes the push side of above-mentioned multimedia messages
Method.
Another aspect according to the ... of the embodiment of the present invention additionally provides a kind of processor, and processor is used to run program,
In, described program executes the method for pushing of above-mentioned multimedia messages when running.
In embodiments of the present invention, the image information of target audience is taken, wherein target audience includes that the first broadcasting of viewing is set
The spectators of the standby multimedia content played obtain target object corresponding with target audience according to the image information of target audience,
The multimedia content played according to the first playback equipment of target audience viewing is determined for passing through the second playback equipment to target
The destination multimedia content of Object Push.Said program watches the image information of the spectators of the first playback equipment by acquisition,
The multimedia played with the corresponding network user of spectators, the first playback equipment so as to be watched with it for network user's push
Content is identical or relevant multimedia content, improves outdoor advertising and web advertisement correlation, and then improve advertising results, solves
Outdoor advertising and the web advertisement cause to push the low technical problem of effect independently of each other in the prior art.
Description of the drawings
Attached drawing described herein is used to provide further understanding of the present invention, and is constituted part of this application, this hair
Bright illustrative embodiments and their description are not constituted improper limitations of the present invention for explaining the present invention.In the accompanying drawings：
Fig. 1 is the flow chart of the method for pushing of multimedia messages according to the ... of the embodiment of the present invention；
Fig. 2 is a kind of flow chart of the method for pushing of optional multimedia messages according to the ... of the embodiment of the present invention；
Fig. 3 is a kind of schematic diagram of the supplying system of multimedia messages according to the ... of the embodiment of the present invention；And
Fig. 4 is a kind of schematic diagram of the pusher of multimedia messages according to the ... of the embodiment of the present invention.
Specific implementation mode
In order to enable those skilled in the art to better understand the solution of the present invention, below in conjunction in the embodiment of the present invention
Attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is only
The embodiment of a part of the invention, instead of all the embodiments.Based on the embodiments of the present invention, ordinary skill people
The every other embodiment that member is obtained without making creative work should all belong to the model that the present invention protects
It encloses.
It should be noted that term " first " in description and claims of this specification and above-mentioned attached drawing, "
Two " etc. be for distinguishing similar object, without being used to describe specific sequence or precedence.It should be appreciated that using in this way
Data can be interchanged in the appropriate case, so as to the embodiment of the present invention described herein can in addition to illustrating herein or
Sequence other than those of description is implemented.In addition, term " comprising " and " having " and their any deformation, it is intended that cover
It includes to be not necessarily limited to for example, containing the process of series of steps or unit, method, system, product or equipment to cover non-exclusive
Those of clearly list step or unit, but may include not listing clearly or for these processes, method, product
Or the other steps or unit that equipment is intrinsic.
Embodiment 1
According to embodiments of the present invention, a kind of embodiment of the method for pushing of multimedia messages is provided, it should be noted that
Step shown in the flowchart of the accompanying drawings can execute in the computer system of such as a group of computer-executable instructions, and
It, in some cases, can be to execute institute different from sequence herein and although logical order is shown in flow charts
The step of showing or describing.
Fig. 1 is the flow chart of the method for pushing of multimedia messages according to the ... of the embodiment of the present invention, as shown in Figure 1, this method
Include the following steps：
Step S102 obtains the image information of target audience, wherein target audience includes that the first playback equipment of viewing plays
Multimedia content spectators.
The executive agent of above-mentioned steps can with the server of server or service cluster, especially website or application program or
Service cluster.
Specifically, above-mentioned first playback equipment can be may include subway, market, roadside etc. everywhere launch advertisement
Screen.When the first playback equipment plays multimedia, passer-by can be target audience.
Step S104 obtains target object corresponding with target audience according to the image information of target audience.
Specifically, above-mentioned target object can be website user, the corresponding target object of target audience can pass through mesh
The image information of mark spectators is matched with the image information of website user, thus server think target audience with it is corresponding
Target object is identical.
Herein it should be noted that it includes the image information or energy of its user that above-mentioned steps need server when being executed
Enough image informations for obtaining its user in real time.
Step S106, the multimedia content played according to the first playback equipment of target audience viewing are determined for by the
The destination multimedia content that two playback equipments are pushed to target object.
Specifically, above-mentioned second playback equipment is the playback equipment for being different from the first playback equipment, can be target pair
As equipment such as used mobile terminals.
In a kind of optional embodiment, by taking the server of shopping website executes above-mentioned steps as an example, shopping website and figure
As there is harvester correspondence, the image information that reception image collecting device is passed back to determine that image information determines target pair
As, such as account etc. of the target audience on shopping website.When whois lookup passes through the first playback equipment with target audience, the
The relevant multimedia content of multimedia content that one playback equipment plays, and using the multimedia content found as to mesh
Mark the multimedia content of Object Push.
A kind of more specifical embodiment is provided again, and party A-subscriber has viewed the advertisement of climbing boot, quotient on the advertisement screen of market
Course advertisement screen collects the server that shopping website is uploaded to after the image information of party A-subscriber by camera, and server passes through people
Face identifies, after the facial image information of party A-subscriber is compared with the facial image information of the user to prestore, obtains party A-subscriber
Shopping website account, server then can to party A-subscriber push mountain-climbing advertisement multimedia content.
Herein it should be noted that said program is acquired based on the image information to outdoor advertising and viewing spectators,
Unified storage beyond the clouds, and the same Internet advertising of collected data, commodity push is combined, to watch spectators at family
The commodity of outer advertisement concern, are synchronized in Internet advertising and commodity push.Realize outdoor advertising viewing data and internet
Synchronization of the advertisement to the push of user so that the commodity push specific aim of Internet advertising is stronger.
From the foregoing, it will be observed that the above embodiments of the present application obtain the image information of target audience, wherein target audience includes viewing
The spectators for the multimedia content that first playback equipment plays obtain corresponding with target audience according to the image information of target audience
Target object, according to target audience viewing the first playback equipment play multimedia content determine for by second play
The destination multimedia content that equipment is pushed to target object.Said program watches the figure of the spectators of the first playback equipment by acquisition
As information, the corresponding network user of matching spectators, the first playback equipment so as to be watched with it for network user's push is broadcast
The multimedia content put is identical or relevant multimedia content, improves outdoor advertising and web advertisement correlation, and then improve wide
Effect is accused, solving outdoor advertising in the prior art and the web advertisement independently of each other causes to push the low technical problem of effect.
As a kind of optional embodiment, the image information of target audience is obtained, including：Image collecting device is received to send
Image information, wherein when the first playback equipment play multimedia content when, the image of image acquisition device presumptive area
Information.
In a kind of optional embodiment, it can be provided with image collecting device on the first playback equipment, acquire predetermined model
Enclose interior image information.
In a kind of optional embodiment, it is provided with image collecting device around the first playback equipment, acquires predetermined model
Enclose interior image information.
Target corresponding with target audience is obtained according to the image information of target audience as a kind of optional embodiment
Object, including：
Step S1041 carries out image recognition to image information, determines the face figure for the target audience that image information includes
Picture.
In above-mentioned steps S1041, the first playback equipment of server pair play when image acquisition device a frame or
Multiple image carries out image recognition, identifies each face-image that image information includes.
Step S1043, by the face-image of target audience and the subjects face image to prestore or the object surface obtained in real time
Portion's information is compared.
Specifically, the above-mentioned subjects face image to prestore can be that the network user uploads image information in registration of website,
After can also be the camera permission for obtaining mobile terminal, the image information of the network user acquired in real time.
Step S1045 determines that object corresponding with the subjects face head portrait of the facial images match of target audience is target
The corresponding target object of spectators.
In a kind of optional embodiment, still by taking shopping website as an example, when network user register shopping website, shopping network
It stands and obtains the image information of the network user.The image information that image collecting device is passed back is received in the server of shopping website,
And after identifying face-image therein, the facial information of identification is matched with the image information of user, matching at
Account information corresponding with target audience is got in the case of work(, the use of account information is target object.
In the above-described embodiments, due to the server actual association of shopping website it is that target audience and target audience correspond to
Account information, therefore when other users using the account information use shopping website service when, target object is not mesh
Mark spectators.
In an alternative embodiment, still by taking shopping website as an example, image is received in the server of shopping website
It after the image information that harvester is passed back, identifies face-image therein and stores, server request is currently browsing
The authority information of the front camera of the user terminal of shopping website is adopted after the authority information for obtaining above-mentioned front camera
Collect the face-image of active user, and the face-image of storage collected face-image and matched with current, match at
Target object corresponding with target audience is got in the case of work(.
In the above-described embodiments, it removes server and matches the error brought in face recognition and face, obtained target
Object is target audience.
It should be noted that above-described embodiment can be a real-time process, i.e., server is in continual receiving chamber
The image information of outer image collecting device, and the continual image letter for acquiring the user for being currently accessing shopping website
Breath, so as to be adjusted to the multimedia content of target object push in time.
As a kind of optional embodiment, the face-image of target audience is compared with the subjects face image to prestore
It is right, including：Extract the fisrt feature information of the face-image of target audience.By fisrt feature information and the subjects face figure to prestore
The second feature information of picture is compared.
As a kind of optional embodiment, the multimedia content played according to the first playback equipment of target audience viewing is true
The fixed destination multimedia content for being pushed to the corresponding target object of network identity by the second playback equipment, including：
Step S1061 searches the multimedia content played with the first playback equipment in the candidate multimedia content to prestore
Associated multimedia content.
Specifically, more matchmakers that above-mentioned candidate's multimedia content is prestoring in server or server can be got
Hold in vivo, is used to refer to when target audience the first playback equipment of viewing and plays with the multimedia content that the first playback equipment plays
Multimedia content, multimedia content associated there can be that the main body of multimedia content is same or similar etc..
Step S1063 determines that lookup result is destination multimedia content.
As a kind of optional embodiment, in the candidate multimedia content to prestore, searches and played with the first playback equipment
The associated multimedia content of multimedia content, including：The multimedia content for extracting the broadcasting of the first playback equipment corresponding pushes away
Send main body；It will be in the corresponding push main body of the multimedia content of the first playback equipment broadcasting and the candidate multimedia content to prestore
Push main body is matched；In the multimedia content that the corresponding push main body of candidate multimedia content is played with the first playback equipment
When corresponding push main body has predetermined relationship, the multimedia content that candidate's multimedia content and the first playback equipment play is determined
It is associated.
Specifically, above-mentioned push main body is the audience of multimedia content, such as：The multimedia content of mobile phone advertisement
Corresponding push main body is mobile phone.Above-mentioned candidate's multimedia content can be in the multimedia that server prestores in the database
Hold, such as：By taking the server of shopping website as an example, the advertisement for its commodity that can be the server storage of shopping website.
Above-mentioned predetermined relationship may include it is following any one or more：It is identical, attribute is identical, classification is identical, raw
Business men is identical and audient's faciation is same.
In a kind of optional embodiment, still by taking shopping website as an example, in the outdoor more matchmakers for determining target audience viewing
Hold in vivo after being X board lipsticks, when the corresponding target object of target audience accesses shopping website, whois lookup X board lipsticks
Advertisement, but the shopping website does not sell the product of the brand, thus server can not find it is complete with the advertisement of X board lipsticks
Exactly the same multimedia content, thus server parse X board lipstick advertisements, according to analysis result found color number, style, by
Lipstick product identical with the lipstick in the advertisement that outdoor multimedia equipment plays of many ages, and determine the advertisement of the lipstick product
For destination multimedia content.
As a kind of optional embodiment, in the multimedia content that the first playback equipment watched according to target audience plays
After determining the destination multimedia content for being pushed to the corresponding target object of network identity by the second playback equipment, method
Further include：The destination multimedia content pushed to target object, including it is following any one or more：
The communication information of the second playback equipment of target is obtained, and destination multimedia is pushed to target object by the communication information
Content；
When detecting that target object accesses scheduled Web content by the second playback equipment, pass through the second playback equipment
The Web content of displaying pushes destination multimedia content to target object.
Specifically, the above-mentioned communication information can be the information such as phone, wechat, the mailbox of target object.A kind of optional
In embodiment, in the case where server obtains the network account of target object, target pair can be obtained according to network account
The communication information of elephant.
In a kind of optional embodiment, still by taking shopping website as an example, the content of shopping website is Web content, works as inspection
When measuring scheduled by the mobile terminal accessing Web content of target object, by mobile terminal according to being set in shopping website
Mode pushes destination multimedia content.
In an alternative embodiment, then by taking video website as an example, when detecting that target object passes through mobile terminal
It, can be to be inserted into destination multimedia content in video content that target object in mobile terminal will play when accessing video website.
Fig. 2 is a kind of flow chart of the method for pushing of optional multimedia messages according to the ... of the embodiment of the present invention, in conjunction with Fig. 2
Shown, outdoor advertising acquires spectators and watches data, and unified upload high in the clouds, and the data of above-mentioned storage to high in the clouds are wide with internet
It accuses, the data of commodity push side are synchronized and matched, the number that Internet advertising, video push root are obtained according to above-mentioned steps
According to corresponding user carries out advertisement and commodity are precisely launched.
Embodiment 2
According to embodiments of the present invention, a kind of embodiment of the supplying system of multimedia messages is provided, Fig. 3 is according to this hair
A kind of schematic diagram of the supplying system of multimedia messages of bright embodiment, in conjunction with shown in Fig. 3, which includes：
First playback equipment 30, for playing multimedia content.
Image collecting device 32, the image information for obtaining target audience, wherein target audience includes that viewing first is broadcast
Put the spectators of the multimedia content of device plays.
Server 34, communicates with image collecting device, for the image information according to target audience, acquisition and target audience
Corresponding target object, and determined for by the according to the multimedia content that the first playback equipment of target audience viewing plays
The destination multimedia content that two playback equipments are pushed to target object.
Embodiment 3
According to embodiments of the present invention, a kind of embodiment of the pusher of multimedia messages is provided, Fig. 4 is according to this hair
A kind of schematic diagram of the pusher of multimedia messages of bright embodiment, in conjunction with shown in Fig. 4, which includes：
First acquisition module 40, the image information for obtaining target audience, wherein target audience includes that viewing first is broadcast
Put the spectators of the multimedia content of device plays.
Second acquisition module 42 obtains target pair corresponding with target audience for the image information according to target audience
As.
Determining module 44, the multimedia content determination that the first playback equipment for being watched according to target audience plays are used for
The destination multimedia content pushed to target object by the second playback equipment.
Optionally, the first acquisition module includes：
Receiving submodule, the image information for receiving image collecting device transmission, wherein when the first playback equipment plays
When multimedia content, the image information of image acquisition device presumptive area.
As a kind of optional embodiment, above-mentioned second acquisition module includes：
It identifies submodule, for carrying out image recognition to image information, determines the face for the target audience that image information includes
Portion's image.
Submodule is compared, for the face-image of target audience to be compared with the subjects face image to prestore.
Determination sub-module, for determining that corresponding with the subjects face head portrait of the facial images match of target audience object is
Target object.
According to embodiments of the present invention, a kind of storage medium is provided, storage medium includes the program of storage, wherein in institute
State the method for pushing that equipment where controlling the storage medium when program operation executes multimedia messages described in embodiment 1.
According to embodiments of the present invention, a kind of processor is provided, processor is for running program, wherein described program is transported
The method for pushing of multimedia messages described in embodiment 1 is executed when row.
The embodiments of the present invention are for illustration only, can not represent the quality of embodiment.
In the above embodiment of the present invention, all emphasizes particularly on different fields to the description of each embodiment, do not have in some embodiment
The part of detailed description may refer to the associated description of other embodiment.
In several embodiments provided herein, it should be understood that disclosed technology contents can pass through others
Mode is realized.Wherein, the apparatus embodiments described above are merely exemplary, for example, the unit division, Ke Yiwei
A kind of division of logic function, formula that in actual implementation, there may be another division manner, such as multiple units or component can combine or
Person is desirably integrated into another system, or some features can be ignored or not executed.Another point, shown or discussed is mutual
Between coupling, direct-coupling or communication connection can be INDIRECT COUPLING or communication link by some interfaces, unit or module
It connects, can be electrical or other forms.
The unit illustrated as separating component may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, you can be located at a place, or may be distributed over multiple
On unit.Some or all of unit therein can be selected according to the actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it can also
It is that each unit physically exists alone, it can also be during two or more units be integrated in one unit.Above-mentioned integrated list
The form that hardware had both may be used in member is realized, can also be realized in the form of SFU software functional unit.
If the integrated unit is realized in the form of SFU software functional unit and sells or use as independent product
When, it can be stored in a computer read/write memory medium.Based on this understanding, technical scheme of the present invention is substantially
The all or part of the part that contributes to existing technology or the technical solution can be in the form of software products in other words
It embodies, which is stored in a storage medium, including some instructions are used so that a computer
Equipment (can be personal computer, server or network equipment etc.) execute each embodiment the method for the present invention whole or
Part steps.And storage medium above-mentioned includes：USB flash disk, read-only memory (ROM, Read-Only Memory), arbitrary access are deposited
Reservoir (RAM, Random Access Memory), mobile hard disk, magnetic disc or CD etc. are various can to store program code
Medium.
The above is only a preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered
It is considered as protection scope of the present invention.
Claims (11)
1. a kind of method for pushing of multimedia messages, which is characterized in that including：
Obtain the image information of target audience, wherein the target audience includes the multimedia watched the first playback equipment and played
The spectators of content；
According to the image information of the target audience, target object corresponding with the target audience is obtained；
The multimedia content played according to first playback equipment of target audience viewing is determined for being broadcast by second
Put the destination multimedia content that equipment is pushed to the target object.
2. according to the method described in claim 1, it is characterized in that, obtain target audience image information, including：
Receive the image information that image collecting device is sent, wherein when first playback equipment plays multimedia content, institute
State the image information of image acquisition device presumptive area.
3. according to the method described in claim 1, it is characterized in that, according to the image information of the target audience, obtain and institute
The corresponding target object of target audience is stated, including：
Image recognition is carried out to described image information, determines the face-image for the target audience that described image information includes；
The face-image of the target audience and the subjects face image to prestore or the subjects face information obtained in real time are carried out
It compares；
Determine that object corresponding with the subjects face image of the facial images match of the target audience is the target audience pair
The target object answered.
4. according to the method described in claim 3, it is characterized in that, by the face-image of the target audience and the object to prestore
Face-image is compared, including：
Extract the fisrt feature information of the face-image of the target audience；
The fisrt feature information is compared with the second feature information of the subjects face image to prestore.
5. according to the method described in claim 3, being set it is characterized in that, being played according to described the first of target audience viewing
The standby multimedia content played determines the destination multimedia content for being pushed to the target object by the second playback equipment,
Including：
In the candidate multimedia content to prestore, it is associated more to search the multimedia content played with first playback equipment
Media content；
Determine that lookup result is the destination multimedia content.
6. according to the method described in claim 5, it is characterized in that, in the candidate multimedia content to prestore, search with it is described
The associated multimedia content of multimedia content that first playback equipment plays, including：
Extract the corresponding push main body of multimedia content that first playback equipment plays；
It will be in the corresponding push main body of the multimedia content of first playback equipment broadcasting and the candidate multimedia to prestore
Push main body in appearance is matched；
It is corresponding with the multimedia content that first playback equipment plays in the corresponding push main body of candidate's multimedia content
Push main body when there is predetermined relationship, determine the multimedia that the candidate multimedia content is played with first playback equipment
Content is associated.
7. method as claimed in any of claims 1 to 6, which is characterized in that watched according to the target audience
The multimedia content that plays of first playback equipment determine for being pushed to the target object by the second playback equipment
Destination multimedia content after, the method further includes：The destination multimedia content pushed to the target object, including such as
Under it is any one or more：
The communication information of second playback equipment is obtained, and institute is pushed to second playback equipment by the communication information
State destination multimedia content；
When detecting that the target object accesses scheduled Web content by second playback equipment, pass through described second
The Web content of playback equipment displaying pushes the destination multimedia content to the target object.
8. a kind of supplying system of multimedia messages, which is characterized in that including：
First playback equipment, for playing multimedia content；
Image collecting device, the image information for obtaining target audience, wherein the target audience includes that viewing first plays
The spectators of the multimedia content of device plays；
Server is communicated with described image harvester, for the image information according to the target audience, is obtained and the mesh
Mark the corresponding target object of spectators, and the multimedia content played according to first playback equipment of target audience viewing
Determine the destination multimedia content for being pushed to the target object by the second playback equipment.
9. a kind of pusher of multimedia messages, which is characterized in that including：
First acquisition module, the image information for obtaining target audience, wherein the target audience includes that viewing first plays
The spectators of the multimedia content of device plays；
Second acquisition module obtains target corresponding with the target audience for the image information according to the target audience
Object；
Determining module, the multimedia content that first playback equipment for being watched according to the target audience plays, which determines, to be used
In the destination multimedia content pushed to the target object by the second playback equipment.
10. device according to claim 9, which is characterized in that first acquisition module includes：
Receiving submodule, the image information for receiving image collecting device transmission, wherein when first playback equipment plays
When multimedia content, described image harvester acquires the image information of presumptive area.
11. device according to claim 9, which is characterized in that second acquisition module includes：
It identifies submodule, for carrying out image recognition to described image information, determines the target audience that described image information includes
Face-image；
Submodule is compared, for the face-image of the target audience to be compared with the subjects face image to prestore；
Determination sub-module, for determining that corresponding with the subjects face head portrait of the facial images match of target audience object is
The target object.
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| CN202110225453.4A CN112954410A (en) | 2018-01-19 | 2018-01-19 | Method, device and system for pushing multimedia information |
| CN201810054074.1A CN108322782B (en) | 2018-01-19 | 2018-01-19 | Method, device and system for pushing multimedia information |
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| CN108322782B (en) | 2021-03-26 |
| CN112954410A (en) | 2021-06-11 |
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Denomination of invention: Method, device, and system for pushing multimedia information Granted publication date: 20210326 Pledgee: Pudong Development Bank of Shanghai Limited by Share Ltd. Xi'an branch Pledgor: XI'AN VANXVM ELECTRONICS TECHNOLOGY Co.,Ltd. Registration number: Y2024610000022 |