SG10201510151QA - Determining viewer’s exposure to visual messages - Google Patents

Determining viewer’s exposure to visual messages

Info

Publication number
SG10201510151QA
SG10201510151QA SG10201510151QA SG10201510151QA SG10201510151QA SG 10201510151Q A SG10201510151Q A SG 10201510151QA SG 10201510151Q A SG10201510151Q A SG 10201510151QA SG 10201510151Q A SG10201510151Q A SG 10201510151QA SG 10201510151Q A SG10201510151Q A SG 10201510151QA
Authority
SG
Singapore
Prior art keywords
exposure
visual messages
determining viewer
viewer
determining
Prior art date
Application number
SG10201510151QA
Inventor
Miller Ofer
Original Assignee
Artimedia Pte Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Artimedia Pte Ltd filed Critical Artimedia Pte Ltd
Priority to SG10201510151QA priority Critical patent/SG10201510151QA/en
Priority to IL244521A priority patent/IL244521A0/en
Priority to US15/071,117 priority patent/US20170169464A1/en
Publication of SG10201510151QA publication Critical patent/SG10201510151QA/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0246Traffic
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0261Targeted advertisements based on user location
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21Server components or server architectures
    • H04N21/222Secondary servers, e.g. proxy server, cable television Head-end
    • H04N21/2223Secondary servers, e.g. proxy server, cable television Head-end being a public access point, e.g. for downloading to or uploading from clients
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25883Management of end-user data being end-user demographical data, e.g. age, family status or address
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508Management of client data or end-user data
    • H04N21/4532Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61Network physical structure; Signal processing
    • H04N21/6106Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
    • H04N21/6125Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via Internet
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
SG10201510151QA 2015-12-10 2015-12-10 Determining viewer’s exposure to visual messages SG10201510151QA (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
SG10201510151QA SG10201510151QA (en) 2015-12-10 2015-12-10 Determining viewer’s exposure to visual messages
IL244521A IL244521A0 (en) 2015-12-10 2016-03-09 Determining viewer's exposure to visual messages
US15/071,117 US20170169464A1 (en) 2015-12-10 2016-03-15 Determining viewer's exposure to visual messages

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
SG10201510151QA SG10201510151QA (en) 2015-12-10 2015-12-10 Determining viewer’s exposure to visual messages

Publications (1)

Publication Number Publication Date
SG10201510151QA true SG10201510151QA (en) 2017-07-28

Family

ID=57300899

Family Applications (1)

Application Number Title Priority Date Filing Date
SG10201510151QA SG10201510151QA (en) 2015-12-10 2015-12-10 Determining viewer’s exposure to visual messages

Country Status (3)

Country Link
US (1) US20170169464A1 (en)
IL (1) IL244521A0 (en)
SG (1) SG10201510151QA (en)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108322782B (en) * 2018-01-19 2021-03-26 西安万像电子科技有限公司 Method, device and system for pushing multimedia information
EP3607523A4 (en) 2018-03-16 2020-09-23 Place Exchange, Inc. Systems, methods and programmed products for electronic bidding on and electronic tracking, delivery and performance of digital advertisements on non-personal digital devices
US11831954B2 (en) * 2019-01-11 2023-11-28 Sharp Nec Display Solutions, Ltd. System for targeted display of content

Also Published As

Publication number Publication date
IL244521A0 (en) 2016-07-31
US20170169464A1 (en) 2017-06-15

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