CN108074139A - A kind of advertisement impression information acquisition system and acquisition method - Google Patents
A kind of advertisement impression information acquisition system and acquisition method Download PDFInfo
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- CN108074139A CN108074139A CN201810043756.2A CN201810043756A CN108074139A CN 108074139 A CN108074139 A CN 108074139A CN 201810043756 A CN201810043756 A CN 201810043756A CN 108074139 A CN108074139 A CN 108074139A
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- G06K7/1404—Methods for optical code recognition
- G06K7/1439—Methods for optical code recognition including a method step for retrieval of the optical code
- G06K7/1447—Methods for optical code recognition including a method step for retrieval of the optical code extracting optical codes from image or text carrying said optical code
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Abstract
The present invention provides a kind of advertisement impression information acquisition system and acquisition method,In the display platen edge of advertisement machine, reflex reflector and image collecting device are set,Advertising image in display screen is reflected by image collecting device by reflex reflector,Picture recognition module receives advertising image and identifies in advertising image uniquely corresponding feature recognition code and is transferred to communication module with ad content by advertising image and identification information,The image information of user is watched before image capture module acquisition advertisement machine and is passed to communication module,Communication module is by advertising image,Identification information and the image information of viewing user are transferred to cloud server,Cloud server is again to advertising image,Identification information and the image information of viewing user carry out storage computing,Advertisement impression information gathers efficient,And advertisement dispensing client can access cloud server by client,In real time,Accurately acquire the broadcasting pictures of launched advertisement,Watch the advertisements impression informations such as the image information of user.
Description
Technical field
The present invention relates to advertisements to launch field, and in particular to a kind of advertisement impression information acquisition system and acquisition method.
Background technology
The ad content of advertisement machine is effective strong, and renewal speed is fast, and content can change replacement at any time, thus application is very wide
It is general, it can be used in places such as megastore, supermarket, club, square, hotel, government organs and families.Traditional advertisement machine, extensively
Main progress advertisement dispensing is accused, advertising company periodically provides advertisement to advertiser and plays report, and report content is launched including advertiser
Advertisement whether be played, it is basic to play information, existing advertisement machine, the acquisition of above- mentioned information such as the frequency for the machine location of dispensing
Upper to be realized by manually acquisition, however, the cost for manually carrying out information gathering is very high, acquisition is ineffectiveness poor, and cannot protect
Demonstrate,prove the accuracy of information.
The content of the invention
The technical problems to be solved by the invention be to provide it is a kind of the advertisement impression information of advertisement machine can be carried out it is accurate, when
The advertisement impression information acquisition system of the acquisition of effect.
To achieve the above object, the technical solution taken of the present invention is：A kind of advertisement impression information acquisition system, including wide
Announcement machine, cloud server and client, advertisement machine and client are communicated with cloud server and connected, and advertisement machine includes display
Screen, reflex reflector and image collecting device, reflex reflector and image collecting device are installed in the edge of display screen, Image Acquisition
Device includes picture recognition module, image capture module and communication module, the advertising image that reflex reflector will play in display screen
Reflex in image collecting device, picture recognition module receive the advertising image of reflex reflector reflection and identify in advertising image with
Advertising image and identification information uniquely corresponding feature recognition code and are transferred to communication module, image capture module by ad content
The image information of user is watched before acquisition advertisement machine and is passed to communication module, communication module connects with cloud server communication
It connects, cloud server includes storage arithmetic element.
Advertisement machine further includes storage computing module, picture recognition module, image capture module and communication module with storage
Computing module connects, and client is connected with communication module communication.
Reflex reflector and image collecting device are installed in the top of display screen, and image collecting device is embedded in display screen
Top.
Display screen is equipped with image acquisition region, and image acquisition region sets close to reflex reflector and corresponds to up and down therewith,
Reflex reflector reflexes to the advertising image in image acquisition region in image collecting device.
Reflex reflector is convex mirror.
Advertisement machine and client are connected by internet and cloud server communication.
The technical problems to be solved by the invention also reside in provide it is a kind of the advertisement impression information of advertisement machine can be carried out it is accurate
Really, the advertisement impression information acquisition method of the acquisition of timeliness.
To achieve the above object, the technical solution taken of the present invention is：A kind of advertisement impression information acquisition method, including with
Lower step：
S1, preset in the advertising image of advertisement machine and the unique corresponding feature recognition code of ad content；
S2, reflex reflector and image collecting device be set in the display platen edge of advertisement machine, reflex reflector is by advertisement machine
Advertising image is reflexed in image collecting device, and the feature recognition code in advertising image is identified in image collecting device, figure
As harvester gather advertisement machine before watch user image information, image collecting device by advertising image, identification information and
The image information that user is watched before advertisement machine is sent to cloud server；
S3, cloud server deposit the image information that user is watched before advertising image, identification information and advertisement machine
Accumulating is calculated；
S4, advertisement launch client and access cloud server by client, and use is watched before obtaining advertising image and advertisement machine
The advertisements impression information such as the image information at family.
Advertisement machine further includes storage computing module, and image collecting device is connected with storage computing module, client and image
Harvester communication connection.
The advertisement impression information acquisition system and acquisition method of the present invention sets reflective dress in the display platen edge of advertisement machine
It puts and image collecting device, the advertising image in display screen is reflected by image collecting device, Image Acquisition by reflex reflector
Device includes picture recognition module, image capture module and communication module, and picture recognition module receives the wide of reflex reflector reflection
Accuse image and identify in advertising image with the unique corresponding feature recognition code and by advertising image and identification information biography of ad content
Communication module is handed to, the image information of user is watched before image capture module acquisition advertisement machine and is passed to communication module,
The image information of the advertising image of reception, identification information and viewing user is transferred to cloud server, high in the clouds clothes by communication module
Business device again carries out the image information of advertising image, identification information and viewing user storage computing, the acquisition of advertisement impression information
Efficiency significantly improves, and advertisement is launched client and can precisely in real time be obtained and launched by client access cloud server
The advertisements impression informations such as the broadcasting pictures of advertisement, the image information for watching user.
Description of the drawings
Fig. 1 is the structure diagram of specific embodiments of the present invention one.
Specific embodiment
The invention will be further described below in conjunction with the accompanying drawings.
The specific embodiment one of the advertisement impression information acquisition system of the present invention, as shown in fig. 1, including advertisement machine 1, cloud
Server and client side is held, advertisement machine 1 and client are connected by internet and cloud server communication, by interconnecting Netcom
News, information transmission and access are more quick.
Advertisement machine 1 includes display screen 2, reflex reflector 3 and image collecting device 4, reflex reflector 3 and image collecting device 4
The top of display screen 2 is installed in, image collecting device 4 includes picture recognition module, image capture module and communication module, instead
Electro-optical device 3 reflexes to the advertising image played in display screen 2 in image collecting device 4, and picture recognition module receives reflective dress
Put the advertising image of 3 reflections and identify in advertising image with ad content uniquely corresponding feature recognition code and by advertising image and
Identification information is transferred to communication module, watches the image information of user before image capture module acquisition advertisement machine 1 and is transferred
To communication module, communication module is connected with cloud server communication, and cloud server includes storage arithmetic element.
Reflex reflector 3 and image collecting device 4 are installed in the top of display screen 2, convenient for wide by what is played in display screen 2
It accuses image to reflect into image collecting device 4, also allows for being acquired the image information for watching user before advertisement machine 1, certainly,
In other embodiments of the invention, reflex reflector 3 and image collecting device 4 can be mounted on other suitable positions of 2 edge of display screen
It puts.
Image collecting device 4 is embedded at the top of display screen 2, can effectively avoid the artificial destructions shadow such as scraping collision when evagination is set
It rings, and shape is more beautiful.
Reflex reflector 3 uses convex mirror, and convex mirror is simple in structure, and reflecting effect is preferable, and cost is relatively low, certainly,
In the other embodiment of the present invention, reflex reflector 3 may be employed other can reflection light device.
Display screen 2 is equipped with image acquisition region 5, and image acquisition region 5 is close to the setting of reflex reflector 3 and upper and lower right therewith
Should, reflex reflector 3 reflexes to the advertising image in image acquisition region 5 in image collecting device 4.Image acquisition region 5 is leaned on
Nearly reflex reflector 3 and therewith correspondence up and down, then reflex reflector 3 can quickness and high efficiency advertising image in image acquisition region 5 is anti-
It is incident upon in image collecting device 4.
In use, playing advertising image in display screen 2, reflex reflector 3 reflects the figure in image acquisition region 5
Into in image collecting device 4, picture recognition module receives the advertising image that reflex reflector 3 reflects, and to the advertising image of reception
Interior feature recognition code is identified, and feature recognition code is uniquely corresponding with ad content, so as to confirm that advertising image is corresponding wide
Content is accused, then advertising image and identification information are transferred to communication module, meanwhile, it is seen before image capture module acquisition advertisement machine 1
It sees the image information of user and is passed to communication module, the communication of communication module and cloud server connects, so as to by advertisement
The image information of image, identification information and viewing user is transferred to cloud server, and cloud server includes storage arithmetic element,
Arithmetic element is stored to the advertising image of reception, identification information and the image information progress operational analysis for watching user, can obtain
The image quality and watch the gender of user, age band, viewing duration and viewing distance etc. that different ad contents broadcast in real time
Information, and corresponding information is stored, client is launched in advertisement to access cloud server by client, in real time, accurately obtain
The impression informations such as the broadcasting pictures for taking launched advertisement, the image information for watching user.
The specific embodiment two of the advertisement impression information acquisition system of the present invention, and difference lies in extensively for embodiment one
Announcement machine 1 further includes storage computing module, and picture recognition module, image capture module and communication module connect with storage computing module
It connects, client is connected with communication module communication, and storage computing module is set in advertisement machine 1, can be by storing computing module pair
Advertising image, identification information and the image information progress statistical analysis for watching user of reception, obtain the reality of different ad contents
When advertising image, broadcasting time, playing duration and while playing watch the information such as image information of user and stored, and nothing
Cloud server need to be transferred to, client is launched in advertisement to launch advertisement by the direct access images harvester acquisition of client
Broadcasting pictures, watch the impression informations such as image information of user.
The specific embodiment one of the advertisement impression information acquisition method of the present invention, specifically includes following steps：
S1, preset in the advertising image of advertisement machine 1 and the unique corresponding feature recognition code of ad content, feature recognition code
The form that Quick Response Code or bar code can be used is preset in advertising image；
S2, reflex reflector 3 and image collecting device 4 be set at the top of advertisement machine 1, reflex reflector 3 is by the advertisement of advertisement machine
Image is reflexed in image collecting device 4, and the feature recognition code in advertising image is identified in image collecting device 4, image
Harvester 4 gather advertisement machine 1 before watch user image information, image collecting device 4 by advertising image, identification information and
The image information that user is watched before advertisement machine is sent to cloud server；
S3, cloud server deposit the image information that user is watched before advertising image, identification information and advertisement machine
Accumulating is calculated；
S4, advertisement launch client and access cloud server by client, in real time, accurately acquire launched advertisement
The impression informations such as the image information of user are watched before advertising image and advertisement machine.
What is finally illustrated is：The above embodiments are merely illustrative of the technical solutions of the present invention and it is unrestricted, this field is common
Other modifications or equivalent substitution that technical staff makes technical scheme, without departing from technical solution of the present invention
Spirit and scope, should be covered by the scope of the claims of the present invention.
Claims (8)
1. a kind of advertisement impression information acquisition system, which is characterized in that including advertisement machine, cloud server and client, advertisement
Machine and client are communicated with cloud server to be connected, and advertisement machine includes display screen, reflex reflector and image collecting device, reflective
Device and image collecting device are installed in the edge of display screen, and image collecting device includes picture recognition module, Image Acquisition
Module and communication module, reflex reflector reflex to the advertising image played in display screen in image collecting device, image identification
Module receive the advertising image of reflex reflector reflection and identify in advertising image with the unique corresponding feature recognition code of ad content
And advertising image and identification information are transferred to communication module, the image letter of user is watched before image capture module acquisition advertisement machine
It ceases and is passed to communication module, communication module is connected with cloud server communication, and cloud server includes storage computing list
Member.
2. advertisement impression information acquisition system according to claim 1, which is characterized in that advertisement machine further includes storage computing
Module, picture recognition module, image capture module and communication module are connected with storage computing module, client and communication module
Communication connection.
3. advertisement impression information acquisition system according to claim 1, which is characterized in that reflex reflector and image collector
The top for being installed in display screen is put, image collecting device is embedded at the top of display screen.
4. advertisement impression information acquisition system according to claim 1, which is characterized in that display screen is equipped with Image Acquisition
Region, image acquisition region set close to reflex reflector and correspond to up and down therewith, and reflex reflector will be wide in image acquisition region
Image is accused to reflex in image collecting device.
5. advertisement impression information acquisition system according to claim 1, which is characterized in that reflex reflector is convex mirror.
6. advertisement impression information acquisition system according to claim 1, which is characterized in that advertisement machine and client pass through
Internet is connected with cloud server communication.
7. a kind of advertisement impression information acquisition method, which is characterized in that comprise the following steps：
S1, preset in the advertising image of advertisement machine and the unique corresponding feature recognition code of ad content；
S2, reflex reflector and image collecting device be set in the display platen edge of advertisement machine, reflex reflector is by the advertisement of advertisement machine
Image is reflexed in image collecting device, and the feature recognition code in advertising image is identified in image collecting device, and image is adopted
The image information of user is watched before acquisition means acquisition advertisement machine, image collecting device is by advertising image, identification information and advertisement
The image information that user is watched before machine is sent to cloud server；
S3, cloud server carry out storage fortune to the image information that user is watched before advertising image, identification information and advertisement machine
It calculates；
S4, advertisement launch client and access cloud server by client, watch user's before obtaining advertising image and advertisement machine
The advertisements impression information such as image information.
8. advertisement impression information acquisition method according to claim 7, which is characterized in that advertisement machine further includes storage computing
Module, image collecting device are connected with storage computing module, and client is connected with image collecting device communication.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201810043756.2A CN108074139A (en) | 2018-01-17 | 2018-01-17 | A kind of advertisement impression information acquisition system and acquisition method |
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| CN201810043756.2A CN108074139A (en) | 2018-01-17 | 2018-01-17 | A kind of advertisement impression information acquisition system and acquisition method |
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Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN201749493U (en) * | 2010-06-21 | 2011-02-16 | 数源科技股份有限公司 | Advertising player passenger flow volume statistical system |
| CN204390677U (en) * | 2014-12-30 | 2015-06-10 | 吴建伟 | A kind of outdoor projection formula billboard |
| CN104835061A (en) * | 2015-04-30 | 2015-08-12 | 合肥林晨信息科技有限公司 | Outdoor billboard monitoring management system |
| CN105894333A (en) * | 2016-04-27 | 2016-08-24 | 昆明理工大学 | Big data acquisition and processing system and method based on viewing amount of advertisements on display screen |
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2018
- 2018-01-17 CN CN201810043756.2A patent/CN108074139A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN201749493U (en) * | 2010-06-21 | 2011-02-16 | 数源科技股份有限公司 | Advertising player passenger flow volume statistical system |
| CN204390677U (en) * | 2014-12-30 | 2015-06-10 | 吴建伟 | A kind of outdoor projection formula billboard |
| CN104835061A (en) * | 2015-04-30 | 2015-08-12 | 合肥林晨信息科技有限公司 | Outdoor billboard monitoring management system |
| CN105894333A (en) * | 2016-04-27 | 2016-08-24 | 昆明理工大学 | Big data acquisition and processing system and method based on viewing amount of advertisements on display screen |
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Application publication date: 20180525 |