CN107886337A - Intelligent big data marketing application service platform - Google Patents
Intelligent big data marketing application service platform Download PDFInfo
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- CN107886337A CN107886337A CN201711050779.8A CN201711050779A CN107886337A CN 107886337 A CN107886337 A CN 107886337A CN 201711050779 A CN201711050779 A CN 201711050779A CN 107886337 A CN107886337 A CN 107886337A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/018—Certifying business or products
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
Abstract
The invention discloses a kind of intelligent big data marketing application service platform, including：Enterprise module, for submitting company information, submitting product information, application product identification code, receive product identification code, upload product and produce storage data；Administration module, for product identification code examination ＆ approval and issue, and related governmental departments supervision enterprise or trade trend；Dealer's module, go out to be put in storage data for uploading dealer, terminal module, for uploading unpacking data；Consumer module, safeguarded for uploading product data, consumer-user's management and consumer-user；Reward module, dealer user, terminal user and consumer-user are provided for enterprise customer and rewarded；Memory module.The present invention sets a unique product identification code for each product, by carrying out barcode scanning reward to dealer user, terminal user and consumer-user, improves the enthusiasm that related personnel's barcode scanning uploads data, so as to accurately obtain circulation and the sales information of product.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of intelligent big data marketing application service platform.
Background technology
The marketing refers to that enterprise finds or excavated quasi- consumer and numerous businessman's demands, from overall construction and certainly
The construction of body product form goes to promote, propagate and sell product, mainly deep-cuts the intension of product in itself, suit quasi- consumer with
And the demand of numerous businessmans, so as to allow consumer to understand the product and then the process bought deeply.
Falsifying behavior, which is called, runs goods, jumps goods, rushes goods or goods, and this is a concept not having in the marketing, industry
There are many different sayings in boundary to it.A kind of commonplace definition is branch company in network for distributed sales, dealer（Agent）、
Business personnel is driven by interests, carries out a kind of marketing phenomenon of transregional sale.The sales volume of a large amount of falsifyings, other dealers can be made to production
Product are lost the confidence, and consumer loses confidence to brand, finally result in disintegrating for whole marketing system, allow company one to fall not
Shake.
Product is sold to dealer by the enterprise that existing sales mode is typically, and product is sold to terminal shop by dealer again,
Product is sold to consumer by terminal shop.But in the prior art enterprise be difficult to obtain accurate products in circulation and sales data, with
And consumption information of consumer etc., thus enterprise is difficult to production to product and marketing strategy makes the adjustment to hold water；This
Outside, how to transfer related personnel to sell the enthusiasm of oneself product and prevent falsifying etc., be all that enterprise marketing needs to solve
Problem.
The content of the invention
It is an object of the invention to overcome the deficiencies of the prior art and provide a kind of intelligent big data marketing application service to put down
Platform, by setting a unique product identification code for each product, by using dealer user, terminal user and consumer
Family carries out barcode scanning reward, improves the enthusiasm that related personnel's barcode scanning uploads data, so as to accurately obtain the circulation and sale of product
Information.
The purpose of the present invention is achieved through the following technical solutions：Intelligent big data marketing application service platform,
Including：
Enterprise module, for carrying out enterprise customer's registration, and enterprise customer submits company information, submits product information, application
Product identification code, product identification code is received, product is uploaded and produces storage data；
Administration module, for product identification code examination ＆ approval and issue, and related governmental departments supervision enterprise or trade trend；
Dealer's module, for carrying out dealer's user's registration, and the dealer of dealer user's upload product goes out to be put in storage number
According to,
Terminal module, data of unpacking are uploaded for end-user registration, and terminal user；
Consumer module, upload product data for consumer-user's registration, consumer-user, storage consumer-user participates in living
Upload/download, consumer-user's management and the consumer-user of dynamic record, consumer-user's data safeguard；
Reward module, the amount of reward is set for enterprise, and storage is gone out to the dealer for uploading product for enterprise customer
The dealer user of data, the terminal user for uploading data of unpacking and the consumer-user's granting reward for uploading product data；
Memory module, for carrying out data storage.
Preferably, the product identification code is attached on product in the form of Quick Response Code.
Preferably, the consumer-user uploads product by way of scanning the Quick Response Code marked on product by Shopping Guide
Data, the Quick Response Code include product identification code information.
Preferably, the enterprise customer provides corresponding to mark while reward to the consumer-user for uploading product data
The Shopping Guide of the Quick Response Code of product provides reward.
Preferably, the platform also includes false proof module, for carrying out product false proof.
Preferably, the platform also includes anti-channeling goods module, and for setting the target circulation information of product, dealer is used
The positional information of the product obtained when family, terminal user and consumer-user's barcode scanning and the target circulation information of product are compared
It is right, falsifying early warning is carried out when both are not consistent.
Preferably, the platform also includes analysis module, is opened for the inventory information to dealer user, terminal user
Case information and the consumption information of consumer-user are analyzed.
Preferably, the platform also includes heating power module, the position letter uploaded during for according to dealer user's barcode scanning
Breath generation channel thermodynamic chart, the positional information generation terminal shops thermodynamic chart uploaded during for according to terminal user's barcode scanning, is used for
The positional information generation consumer's thermodynamic chart uploaded during according to consumer-user's barcode scanning.
The beneficial effects of the invention are as follows：
（1）By setting a unique product identification code for each product, by dealer user, terminal user and consumption
Person user carries out barcode scanning reward, the enthusiasm that related personnel's barcode scanning uploads data is improved, so as to accurately obtain product
Circulation and sales information, enterprise customer is contributed to optimize production and marketing strategy；
（2）One unique product identification code is set for each product, by dealer, terminal shop during products in circulation, disappeared
The barcode scanning of the person of expense obtains the positional information of product, so as to which to product, whether falsifying is monitored；
（3）Enterprise customer applies providing product information etc. during product identification code, is easy to supervise unit progress quality monitoring etc.；
（4）Enterprise customer provides to provide to corresponding Shopping Guide while reward to consumer-user and rewarded, and improves Shopping Guide
The enthusiasm to push the sale of one's products；
（5）Heating power module is used to generate channel thermodynamic chart, terminal shops thermodynamic chart and consumer's thermodynamic chart, is easy to enterprise customer
Carry out selling retail shop's goods monitoring, the monitoring of terminal shops, the analysis of consumer distributed areas etc., so as to obtain market vacancy region, city
The information such as field concentrated area, foundation is provided to adjust the layout of Sales Channel.
Brief description of the drawings
Fig. 1 is the structural representation of the present invention.
Embodiment
Technical scheme is described in further detail below in conjunction with the accompanying drawings, but protection scope of the present invention is not limited to
It is as described below.
As shown in figure 1, This embodiment describes a kind of intelligent big data marketing application service platform, including enterprise's mould
Block, administration module, dealer's module, terminal module, reward module and memory module.
The enterprise module is used to carry out enterprise customer's registration, and enterprise customer submits company information, submits product letter
Breath, application product identification code, product identification code is received, product is uploaded and produces storage data.Receiving product identification code
Product identification code is attached on product by enterprise customer in the form of Quick Response Code afterwards.
The administration module is used for the examination ＆ approval of product identification code and issued, and related governmental departments supervision enterprise or industry
Dynamically；The related governmental departments of administration module docking are industry and commerce, quality inspection etc.；Administration module is docked into related governmental departments, a side
Face is the execution for facilitating supervision enterprise of relevant departments to policy, is such as traced to the source, the requirement of false proof national policy；On the other hand the side of being
Just relevant departments, the macro-datas such as enterprise, industry production dynamic, sale dynamic are understood, so as to help relevant departments preferably to draw
Lead industry development, formulate corresponding policies and regulations.
Dealer's module is used to carry out dealer's user's registration, and the dealer of dealer user's upload product goes out
Be put in storage data.The terminal module is used for end-user registration, and terminal user uploads data of unpacking.Terminal user is terminal
The boss or employee in shop；The included Quick Response Code for including the data such as product quantity in the packing case of the packing case of the product, terminal
User, which will carry out barcode scanning, first to unpack, and restocking sale is regarded as after unpacking, and all barcode scanning data are unpack data or outbound
Data.Producer to terminal shop match somebody with somebody delivery when, related personnel（Logistics of such as unloading personnel）The big packaging of product is scanned by handheld device
（Such as one case product）Outside Quick Response Code directly docks producer ERP to record and upload allocation data to server, or platform
System, the storage data of different terminals shops are obtained by order data.
The consumer module is used for consumer-user's registration, consumer-user uploads product data, storage consumer uses
The record of family participation activity, upload/download of consumer-user's data, consumer-user's management and consumer-user's maintenance etc..
The consumer-user uploads product data, the Quick Response Code by way of scanning the Quick Response Code marked on product by Shopping Guide
Include product identification code information；The enterprise customer is provided while reward to the consumer-user for uploading product data to mark
The Shopping Guide of the Quick Response Code of corresponding product provides reward, so as to lift the enthusiasm that Shopping Guide promotes the sale of products.
The reward module is used for the amount that enterprise sets reward, and the dealer for enterprise customer to upload product
Consumer-user's granting of the dealer user, the terminal user and upload product data that upload data of unpacking that go out to be put in storage data are encouraged
Encourage.
The memory module is used to carry out data storage.
Intelligent big data marketing application service platform also includes being used for the false proof module for carrying out product false proof, is swept
Code product identification code again by barcode scanning when, to current barcode scanning person send prompt message（Such as prompt current barcode scanning person " this code by
It is scanned, it is such as current to first switch on packaging barcode scanning, then fake products is there may be, producer or dealer or retailer please be contact
Further confirm that ", and the information swept of up till now code of display, such as time, geographical position, barcode scanning person's wechat pet name）；And
One or more product identification codes are disabled when one or more product identification codes are repeated as many times as required barcode scanning, and change barcode scanning
Prompt message afterwards.Associated production factory information, production batch etc. can be checked by barcode scanning product identification code.
Intelligent big data marketing application service platform also includes anti-channeling goods module, and anti-channeling goods module is used to set product
Target circulation information, the target circulation information of product include the default circulating area of product, by dealer user, terminal user and
The positional information of the product obtained during consumer-user's barcode scanning is compared with the target circulation information of product, is not consistent at both
Shi Jinhang falsifying early warning.The present embodiment passes through the actual stream for the product that will be obtained for the default circulating area of product and by barcode scanning
Logical position is compared, and product falsifying is monitored so as to realize.
Intelligent big data marketing application service platform also includes analysis module, and analysis module is used for dealer user's
The consumption information of inventory information, the unpacking information of terminal user and consumer-user is analyzed.Consumer-user is disappeared
Charge information, which carries out analysis, to be included analyzing the consuming frequency of consumer, consumption region, consumption history, customer loyalty etc..
Intelligent big data marketing application service platform also includes heating power module, and heating power module is used for according to dealer
The positional information generation channel thermodynamic chart uploaded during user's barcode scanning, the positional information life uploaded during for according to terminal user's barcode scanning
The positional information generation consumer's thermodynamic chart uploaded into terminal shops thermodynamic chart, during for according to consumer-user's barcode scanning.Pass through
Channel thermodynamic chart, terminal shops thermodynamic chart and consumer's thermodynamic chart are compared with national population thermodynamic chart, so as to obtain market
The information such as white space, market concentration region, are convenient for channel distributing adjustment.
Although present invention has been a certain degree of description, it will be apparent that, do not departing from the spirit and scope of the present invention
Under the conditions of, the appropriate change of each condition can be carried out.It is appreciated that the invention is not restricted to the embodiment, and it is attributed to right
It is required that scope, it includes the equivalent substitution of each factor.
Claims (8)
- The application service platform 1. intelligent big data is marketed, it is characterised in that including：Enterprise module, for carrying out enterprise customer's registration, and enterprise customer submits company information, submits product information, application Product identification code, product identification code is received, product is uploaded and produces storage data；Administration module, for product identification code examination ＆ approval and issue, and related governmental departments supervision enterprise or trade trend；Dealer's module, for carrying out dealer's user's registration, and the dealer of dealer user's upload product goes out to be put in storage number According to,Terminal module, data of unpacking are uploaded for end-user registration, and terminal user；Consumer module, upload product data for consumer-user's registration, consumer-user, storage consumer-user participates in living Upload/download, consumer-user's management and the consumer-user of dynamic record, consumer-user's data safeguard；Reward module, the amount of reward is set for enterprise, and storage is gone out to the dealer for uploading product for enterprise customer The dealer user of data, the terminal user for uploading data of unpacking and the consumer-user's granting reward for uploading product data；Memory module, for carrying out data storage.
- 2. intelligent big data marketing application service platform according to claim 1, it is characterised in that the product identification Code is attached on product in the form of Quick Response Code.
- 3. intelligent big data marketing application service platform according to claim 2, it is characterised in that the consumer uses Family uploads product data by way of scanning the Quick Response Code marked on product by Shopping Guide, and the Quick Response Code includes product identification Code information.
- 4. intelligent big data marketing application service platform according to claim 3, it is characterised in that the enterprise customer While providing reward to the consumer-user for uploading product data prize is provided to the Shopping Guide of the Quick Response Code of mark corresponding product Encourage.
- 5. intelligent big data marketing application service platform according to claim 1, it is characterised in that the platform also wraps Include the false proof module for carrying out product false proof, by the product identification code of barcode scanning again by barcode scanning when, to current barcode scanning person Send prompt message；And when one or more product identification codes are repeated as many times as required barcode scanning by one or more product identifications Code disables, and the prompt message changed after barcode scanning.
- 6. intelligent big data marketing application service platform according to claim 1, it is characterised in that the platform also wraps Anti-channeling goods module is included, for setting the target circulation information of product, by dealer user, terminal user and consumer-user's barcode scanning When the positional information of product that obtains be compared with the target circulation information of product, it is pre- that falsifying is carried out when both are not consistent It is alert.
- 7. intelligent big data marketing application service platform according to claim 1, it is characterised in that the platform also wraps Analysis module is included, for the inventory information to dealer user, the unpacking information of terminal user and the consumption of consumer-user Information is analyzed.
- 8. intelligent big data marketing application service platform according to claim 1, it is characterised in that the platform also wraps Heating power module is included, the positional information generation channel thermodynamic chart uploaded during for according to dealer user's barcode scanning, for according to end The positional information generation terminal shops thermodynamic chart uploaded during end subscriber barcode scanning, the position uploaded during for according to consumer-user's barcode scanning Confidence breath generation consumer's thermodynamic chart.
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| CN201711050779.8A CN107886337A (en) | 2017-10-31 | 2017-10-31 | Intelligent big data marketing application service platform |
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| CN201711050779.8A CN107886337A (en) | 2017-10-31 | 2017-10-31 | Intelligent big data marketing application service platform |
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| CN107886337A true CN107886337A (en) | 2018-04-06 |
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| CN201711050779.8A Pending CN107886337A (en) | 2017-10-31 | 2017-10-31 | Intelligent big data marketing application service platform |
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Cited By (10)
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|---|---|---|---|---|
| CN109409944A (en) * | 2018-10-11 | 2019-03-01 | 温州你创我帮网络科技有限公司 | A kind of intelligence big data marketing application service platform |
| CN109508927A (en) * | 2018-11-07 | 2019-03-22 | 广州凯晟信息科技有限公司 | Monitoring method, device and the storage medium of dealer's sales volume |
| CN110458742A (en) * | 2019-08-06 | 2019-11-15 | 田祚玉 | A kind of inhabitation circle, enterprise, government information intercommunion platform |
| CN110490666A (en) * | 2019-08-23 | 2019-11-22 | 广州凯晟信息科技有限公司 | Two-dimensional code data analysis method, system, equipment and readable storage medium storing program for executing |
| CN110503401A (en) * | 2019-08-23 | 2019-11-26 | 广州凯晟信息科技有限公司 | A kind of management method based on product lifecycle, device, equipment and medium |
| CN110969488A (en) * | 2019-12-05 | 2020-04-07 | 四川芯辰光微纳科技有限公司 | Anti-counterfeiting traceability reward algorithm and system based on information entropy |
| CN111612526A (en) * | 2020-04-28 | 2020-09-01 | 杭州沃朴物联科技有限公司 | Method, apparatus and medium for providing shopping guide reward |
| CN112785327A (en) * | 2019-11-08 | 2021-05-11 | 广州智选网络科技有限公司 | One-object one-code product tracking and early warning platform |
| CN113219929A (en) * | 2021-05-18 | 2021-08-06 | 东阿阿胶股份有限公司 | Intelligent logistics management and control platform system and use method thereof |
| CN117649262A (en) * | 2024-01-29 | 2024-03-05 | 成都纳宝科技有限公司 | Marketing management system based on bC integration |
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| CN110969488A (en) * | 2019-12-05 | 2020-04-07 | 四川芯辰光微纳科技有限公司 | Anti-counterfeiting traceability reward algorithm and system based on information entropy |
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| CN113219929A (en) * | 2021-05-18 | 2021-08-06 | 东阿阿胶股份有限公司 | Intelligent logistics management and control platform system and use method thereof |
| CN117649262A (en) * | 2024-01-29 | 2024-03-05 | 成都纳宝科技有限公司 | Marketing management system based on bC integration |
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Application publication date: 20180406 |