CN105550908A - Household building materials brand store order-carried marketing system based on mobile internet - Google Patents
Household building materials brand store order-carried marketing system based on mobile internet Download PDFInfo
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- CN105550908A CN105550908A CN201610094361.6A CN201610094361A CN105550908A CN 105550908 A CN105550908 A CN 105550908A CN 201610094361 A CN201610094361 A CN 201610094361A CN 105550908 A CN105550908 A CN 105550908A
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- subsidy
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
- G06Q30/0231—Awarding of a frequent usage incentive independent of the monetary value of a good or service purchased, or distance travelled
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
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Abstract
The invention relates to a household building materials brand store order-carried marketing system based on the mobile internet and belongs to the technical field of electronic commerce. The household building materials brand store order-carried marketing system comprises a mobile phone terminal system and a backstage management system; the mobile phone terminal system is used for providing user shopping subsidies, issuing order-carried fees to shopping guides and sharing and popularizing an H5 web page link; the backstage management system is used for conducting control treatment on the marketing system, helping merchants in conducting data initialization and system setting and providing a statistical statement. Compared with the prior art, the household building materials brand store order-carried marketing system has the advantages that the user shopping subsidy system can attract consumer resources, the store order-carried system achieves order carrying, the shopping guides are benefited, an effective alliance implementation system can be set, and merchant orders can be increased.
Description
Technical field
The present invention relates to a kind of household building materials brand shops based on mobile Internet and be with single marketing system, belong to technical field of electronic commerce.
Background technology
Current market of building materials for home decoration shops is desolate, and traveller is rare, rare order.So various brands businessman starts to unite, do alliance's activity, the movable maximum bright spot of alliance is exactly: customer resources sharing, lands concentrated explosion.But after alliance's activity end, the single ratio of the mutual band between brand marketers very low, defines connection and not alliance's phenomenon.Hide the helpless of businessman after gigantic and vigorous alliance's movable back: do activity cost more and more higher, it is more and more difficult that card is sold in the activity of doing, and body and mind is more and more tired, the money that the activity of doing is earned is fewer and feweri, even loses money, and team is busy with selling card, the internal strength of busy white silk.
Summary of the invention
It is that household building materials businessman realizes sharing customer resources between daily various brands that the object of the invention there are provided a kind of, is with mutually list, thus improves the coincidence factor that between various brands, client buys, promote the Collaborating marketing system of shops's sales volume.
For achieving the above object, the technical solution used in the present invention is: a kind of household building materials brand shops based on mobile Internet is with single marketing system, and it comprises mobile phone terminal system and background management system; Described mobile phone terminal system be used for user do shopping subsidy, to provide band to shopping guide and singly take and share popularization H5 page link; Described background management system is used for the control treatment of marketing system and helps businessman to carry out data initiating operations and Operation system setting, and provides statistical report form.
Mobile phone terminal system comprises user and to do shopping subsidy system, shops's band single system and share extension system, described user does shopping subsidy system for the shopping guide's exclusive individual's subsidy coupons selected according to user, returns the cash associated with described subsidy coupons to user; Shopping guide's exclusive individual's subsidy coupons that described shops band single system is used for selecting according to user, provide the single expense of band to this shopping guide; Described extension system of sharing is for H5 page link.
User's subsidy system of doing shopping comprises scanning element, subsidy unit and authentication unit, and described scanning element for scanning exclusive individual's subsidy coupons Quick Response Code of shopping guide in shops's band single system, and is checked and write off the Quick Response Code of exclusive individual's subsidy coupons; Described subsidy unit is used for checking place alliance of brand shops exclusive individual's subsidy coupons, and can select the operation of getting described subsidy coupons on mobile phone; Described authentication unit is used for subscriber phone number checking, and binds, to get shopping guide's exclusive individual's subsidy coupons.
Shops's band single system comprises Quick Response Code unit, checks and writes off unit and commission unit, and described Quick Response Code unit is for showing shopping guide's exclusive individual's subsidy coupons Quick Response Code; Described unit of checking and writing off carries out barcode scanning for the subsidy coupons of shopping guide to user and checks and writes off; Described commission unit is used for the acquisition of shopping guide's personal account and is with single expense.
Shopping guide's exclusive individual's subsidy coupons Quick Response Code is obtained by field scan mobile phone, or shares the exclusive loose-leaf acquisition of micro-letter circle of friends by shopping guide.
A kind of household building materials brand shops based on mobile Internet provided by the invention is with single marketing system, carries out recommendation registration by handset Wechat circle of friends, or directly carries out registration binding by exclusive individual's subsidy coupons Quick Response Code of mobile telephone scanning shopping guide.
Compared with prior art, the present invention can reach following beneficial effect:
1, user's subsidy system of doing shopping can attract clients resource:
In the mode of house ornamentation internet platform granting subsidy, can cash addition be enjoyed, after completing consumption, additionally can also enjoy subsidy.Subsidy uses unrestricted, and any removable foundation can use without threshold.
2, shops's band single system realizes band list:
Shops band single system be the shopping guide of trade company of alliance through various channels (shops, community, interconnected network mode) provide the mode of the preferential subsidy of house ornamentation, user is guided to realize consumption in trade company of this alliance, user is after merchant store fronts completes consumption and successfully checks and writes off subsidy, namely the single process of band is completed between shops (shopping guide), shops (shopping guide) obtains and is with single expense accordingly, and user obtains corresponding subsidy simultaneously.
3, shopping guide is benefited:
After shopping guide becomes the promoter of user, user goes the other all brand consumptions in alliance just can take the single expense of band, thus allows shopping guide take in multiplication.
4, effective Federation execution system:
Can set president, inspection, finance, have the clear and definite system of rewards and penalties, better to perform shops's band single system.
Accompanying drawing explanation
Fig. 1 is one-piece construction block diagram of the present invention;
Fig. 2 is the overall business process map of the present invention;
Fig. 3 is that user gets shopping guide's exclusive individual's subsidy process flow diagram by mobile phone A PP;
Fig. 4 is shopping guide's invitation code binding process flow diagram;
Fig. 5 is scanning input shopping guide Quick Response Code binding process flow diagram;
Fig. 6 is that process flow diagram is checked and write off in subsidy;
Fig. 7 subsidizes process flow diagram of withdrawing deposit.
Embodiment
Below embodiments of the invention are further described.Following examples are only further described the application, should not be construed as the restriction to the application.
Embodiments provide a kind of household building materials brand shops based on mobile Internet and be with single marketing system, it comprises mobile phone terminal system and background management system; Described mobile phone terminal system be used for user do shopping subsidy, to provide band to shopping guide and singly take and share popularization H5 page link; Described background management system is used for the control treatment of marketing system and helps businessman to carry out data initiating operations and Operation system setting, and provides statistical report form, and its one-piece construction block diagram as shown in Figure 1.
Targeted customer of the present invention is household building materials businessman and the user (finishing owner) having shopping need mainly.Businessman can arrange company union freedom of information by native system and set up alliance, the subsidy amount of money is set, and can the backstage of system association alliance under each businessman, arbitrary shopping guide of businessman, once obtain new user profile, just can push the building materials subsidy information of each brand marketers in place alliance of businessman to the mobile phone of this user.Its overall business process map as shown in Figure 2, carrier band list marketing system mobile phone A PP under user, after selecting businessman, shopping guide can bind automatically in businessman, if this businessman belongs to alliance, then system can provide subsidy coupons, if this businessman is not in alliance, then can provide band single marketing system platform provider (hereinafter referred to as " TCK ") certificate bag, subsidy coupons and certificate wrap on user mobile phone and all can show subsidy Quick Response Code.User is also by sharing the H5 page and application subsidy coupons acquisition subsidy Quick Response Code, after sharing the H5 page, if be with single marketing system to provide subsidy coupons, then user can obtain place alliance of businessman 15 subsidy coupons, if user once used the subsidy coupons of two or more alliance, then can provide the subsidy coupons using the alliance of subsidy coupons at most to have, if provided subsidy coupons to this user before, be then with single marketing system can provide mobile phone A PP certificate bag.If user does not bind shopping guide, after then showing subsidy Quick Response Code, the popularization relation of TCK can not be bound, if user binds shopping guide, after then showing subsidy Quick Response Code, the subsidy coupons whether user has had shopping guide place alliance can be shown, if nothing, then can provide subsidy coupons, if having, then user's coupons that the brand of purchasing demand can be selected corresponding, these coupons use, these coupons of user then can be pointed out not use, and these coupons are out of date, then again can provide the coupons of shopping guide place alliance.These coupons do not use, then system can create order, now can provide the coupons of shopping guide place alliance yet, the brand subsidy coupons term of validity time lengthening that rear end is corresponding.After user buys commodity, shopping guide checks and writes off, shopping guide can obtain the single expense of band, and this band list expense can be withdrawn deposit, and user can get subsidy corresponding to subsidy coupons, and this subsidy also can be withdrawn deposit.After Transaction Success, background management system finance can the data such as the programming count sales volume, the achievement of shopping guide every day, provide form.
Mobile phone terminal system comprises user and to do shopping subsidy system, shops's band single system and share extension system, described user does shopping subsidy system for the shopping guide's exclusive individual's subsidy coupons selected according to user, returns the cash associated with described subsidy coupons to user; Shopping guide's exclusive individual's subsidy coupons that described shops band single system is used for selecting according to user, provide the single expense of band to this shopping guide; Described extension system of sharing is for H5 page link.
User's subsidy system of doing shopping comprises scanning element, subsidy unit and authentication unit, and described scanning element for scanning exclusive individual's subsidy coupons Quick Response Code of shopping guide in shops's band single system, and is checked and write off the Quick Response Code of exclusive individual's subsidy coupons; Described subsidy unit is used for checking place alliance of brand shops exclusive individual's subsidy coupons, and can select the operation of getting described subsidy coupons on mobile phone; Described authentication unit is used for subscriber phone number checking, and binds, to get shopping guide's exclusive individual's subsidy coupons.
User gets subsidy coupons by mobile phone A PP software, flow process as shown in Figure 3: user downloads mobile phone A PP software, enters homepage special topic, opens, can check TCK subsidy introduce; Do not open, then determine whether to log in, do not log in, then jump to login page, log in and then can check whether subsidy is empty, empty then can by the exclusive Quick Response Code binding shopping guide of scanning shopping guide, check and whether bind shopping guide, binding then can check all subsidy coupons of the recommendation of shopping guide place alliance, does not bind, and can enter the operation subsidy page of recommendation, all enter the subsidy page of user afterwards, if there is subsidy, then can directly enters user and subsidize the page, now, shopping guide scans the Quick Response Code of user, and namely user can get subsidy coupons.
Shopping guide also can invite user to get subsidy coupons, flow process is as shown in Figure 4: user downloads mobile phone A PP software, the invitation code of input shopping guide, get the subsidy coupons of this businessman, be with single marketing system can recommend other subsidy coupons of shopping guide place alliance, user can get according to the demand of oneself, enters its subsidy page afterwards simultaneously, scanned the subsidy Quick Response Code of user by shopping guide, user can get subsidy coupons.
User is also scanned the exclusive Quick Response Code of shopping guide by micro-letter or is linked the page by the H5 that shopping guide shares, obtain subsidy coupons, its flow process as shown in Figure 5, user is by the exclusive subsidy Quick Response Code of micro-letter, mobile phone A PP software scans shopping guide or after opening link that shopping guide shares, enter get subsidy the page get subsidy, this page recommend simultaneously shopping guide place alliance other subsidy coupons.The state of subsidy can arrange the situation of subsidy according to businessman, be shown as by starting by subsidizing the state do not started, the state not arranging subsidy is shown as temporarily without subsidy, directly be shown as there being the state of available subsidy and get, when having the subsidy that can get, whether the page can point out and log in, do not log in, jump to login page, login then directly jumps to the subsidy page and gets subsidy, user can subsidize the page at it and check subsidy Quick Response Code, after shopping guide scans this Quick Response Code, user can get subsidy coupons.
User's subsidy checks and writes off flow process as shown in Figure 6, and shopping guide, by the Quick Response Code of scanning user, makes user bind shopping guide, binds TCK simultaneously.Subsidy purpose brand can being selected corresponding after user binds shopping guide, shopping guide carries out determining to check and write off, and businessman's examination & verification subsidy, if user wants subsidy to withdraw deposit, then beat money by TCK, user received subsidy in 7 days.In addition, can use and term of validity situation according to subsidy, subsidy state corresponding for brand is separately established three kinds: subsidy used and be shown as " prompting: the subsidy of this brand uses ", be shown as out of date for subsidy " prompting: the subsidy of this brand is out of date ", prize does not have subsidy to be shown as " prompting: this brand is not subsidized ".
Shops's band single system comprises Quick Response Code unit, checks and writes off unit and commission unit, and described Quick Response Code unit is for showing shopping guide's exclusive individual's subsidy coupons Quick Response Code; Described unit of checking and writing off carries out barcode scanning for the subsidy coupons of shopping guide to user and checks and writes off; Described commission unit is used for the acquisition of shopping guide's personal account and is with single expense.Once client is concluded the transaction by mobile phone A PP at other brand marketers, not only user can obtain cash addition, and the shopping guide pushing subsidy information is also taken single for acquisition band.System is automatically for shopping guide adds up the achievement situation of every day, shopping guide can also share the exclusive loose-leaf of oneself to micro-letter circle of friends, once there be client to get subsidy by this page, and in the Successful Transaction of corresponding shops, shopping guide obtains the single expense of band equally, and this system can set president, inspection, finance, have the clear and definite system of rewards and penalties, better to perform shops's band single system.Shopping guide obtains the flow process of the single expense of band as shown in Figure 7: the company union that alliance 1 is different with alliance 2, alliance 1 comprises businessman A, businessman B, businessman C, and alliance 2 comprises businessman X, businessman Y, businessman Z.User arrives the businessman A of alliance 1 first, the exclusive Quick Response Code of scanning businessman A shopping guide, afterwards with businessman B Successful Transaction, the subsidy that mobile phone is selected by the exclusive Quick Response Code of the shopping guide of businessman A can be shown, after businessman B is audited by its custodian, businessman B shopping guide checks and writes off, and user can obtain cash addition, businessman A shopping guide can obtain the single expense of band, and this band list expense can be withdrawn deposit after checking and writing off.If user withdraws deposit, then beat money by TCK.If the businessman X of user and company union 2 concludes the transaction, answer the shopping guide of businessman A and businessman X to adhere to two different company unions separately, then the shopping guide of businessman A can not obtain the single expense of band.
Above-mentioned band list marketing system, recommendation registration is carried out by handset Wechat circle of friends, or directly carry out registration binding by exclusive individual's subsidy coupons Quick Response Code of mobile telephone scanning shopping guide, make between shopping guide and client, to establish direct or indirect trusting relationship, both the true of commodity or service can have been ensured, effectively, preferential, accurately solve customer demand simultaneously and realize accurate marketing, shopping guide can recommend other shops in the client of oneself to alliance to carry out commodity shopping activity, the shopping of this shops of customer pickup is allowed to subsidize and to reach commodity transaction, realize the object of the single marketing of band, it is preferential that client obtains shopping by the subsidy that platform is provided, shops shopping guide can obtain certain cash addition (commission) in next link shopping of client.
Claims (6)
1. the household building materials brand shops based on mobile Internet is with a single marketing system, it is characterized in that: it comprises mobile phone terminal system and background management system; Described mobile phone terminal system be used for user do shopping subsidy, to provide band to shopping guide and singly take and share popularization H5 page link; Described background management system is used for the control treatment of marketing system and helps businessman to carry out data initiating operations and Operation system setting, and provides statistical report form.
2. a kind of household building materials brand shops based on mobile Internet according to claim 1 is with single marketing system, it is characterized in that: described mobile phone terminal system comprises user and to do shopping subsidy system, shops's band single system and share extension system, described user does shopping subsidy system for the shopping guide's exclusive individual's subsidy coupons selected according to user, returns the cash associated with described subsidy coupons to user; Shopping guide's exclusive individual's subsidy coupons that described shops band single system is used for selecting according to user, provide the single expense of band to this shopping guide; Described extension system of sharing is for H5 page link.
3. a kind of household building materials brand shops based on mobile Internet according to claim 2 is with single marketing system, it is characterized in that: described user subsidy system of doing shopping comprises scanning element, subsidy unit and authentication unit, described scanning element for scanning exclusive individual's subsidy coupons Quick Response Code of shopping guide in shops's band single system, and is checked and write off the Quick Response Code of exclusive individual's subsidy coupons; Described subsidy unit is used for checking place alliance of brand shops exclusive individual's subsidy coupons, and can select the operation of getting described subsidy coupons on mobile phone; Described authentication unit is used for subscriber phone number checking, and binds, to get shopping guide's exclusive individual's subsidy coupons.
4. a kind of household building materials brand shops based on mobile Internet according to claim 2 is with single marketing system, it is characterized in that: described shops band single system comprises Quick Response Code unit, checks and writes off unit and commission unit, described Quick Response Code unit is for showing shopping guide's exclusive individual's subsidy coupons Quick Response Code; Described unit of checking and writing off carries out barcode scanning for the subsidy coupons of shopping guide to user and checks and writes off; Described commission unit is used for the acquisition of shopping guide's personal account and is with single expense.
5. a kind of household building materials brand shops based on mobile Internet according to Claims 2 or 3 or 4 is with single marketing system, it is characterized in that: described shopping guide exclusive individual's subsidy coupons Quick Response Code is obtained by field scan mobile phone, or shares the exclusive loose-leaf acquisition of micro-letter circle of friends by shopping guide.
6. a kind of household building materials brand shops based on mobile Internet according to Claims 2 or 3 or 4 is with single marketing system, it is characterized in that: described marketing system carries out recommendation registration by handset Wechat circle of friends, or directly carry out registration binding by exclusive individual's subsidy coupons Quick Response Code of mobile telephone scanning shopping guide.
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| CN107239974A (en) * | 2017-06-09 | 2017-10-10 | 王辉 | A kind of one point of a certificate hires competition for orders certificate implementation method processed |
| CN107578273A (en) * | 2017-08-11 | 2018-01-12 | 广州基正投资有限公司 | Prize and prize check and write off method, server and system |
| CN107749003A (en) * | 2017-10-31 | 2018-03-02 | 成都纳宝科技有限公司 | Terminal shopping guide's intelligent excitation method |
| CN107886337A (en) * | 2017-10-31 | 2018-04-06 | 成都纳宝科技有限公司 | Intelligent big data marketing application service platform |
| CN107909405A (en) * | 2017-11-17 | 2018-04-13 | 阿里巴巴集团控股有限公司 | A kind of method of calibration, device and the electronic equipment of activity material |
| WO2019000139A1 (en) * | 2017-06-25 | 2019-01-03 | 深圳市秀趣品牌文化传播有限公司 | Method for processing merchandise alliance channel promotion information |
| CN109840789A (en) * | 2017-11-27 | 2019-06-04 | 北京京东尚科信息技术有限公司 | Internet shopping guide based on entity shops and divide servant's system |
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