CN103337029A - Member management method and member management system based on radio frequency identification - Google Patents
Member management method and member management system based on radio frequency identification Download PDFInfo
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- CN103337029A CN103337029A CN2013102958186A CN201310295818A CN103337029A CN 103337029 A CN103337029 A CN 103337029A CN 2013102958186 A CN2013102958186 A CN 2013102958186A CN 201310295818 A CN201310295818 A CN 201310295818A CN 103337029 A CN103337029 A CN 103337029A
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Abstract
The invention discloses a member management method based on radio frequency identification, which comprises the steps that after a member card with a radio frequency identification tag of a member is identified by a member identification device, member information is uploaded to a company server by a network; the company server identifies the member and then sends member information data to a data mining model server; the data mining model server generates service information, and transmits the service information to a client and a POS (Point-Of-Sale) machine of a waiter by the network; the waiter performs specific shopping guide on the member according to the service information; and the POS receives the service information and directly computes personalized preferential price capable of being enjoyed by the member in the shopping when the member checks out. The invention further discloses a member management system based on the radio frequency identification. The member management method and the member management system based on the radio frequency identification can identify the member entering a mall, perform accurate personalized management on the member according to the member information data, and meet a requirement of the member.
Description
Technical field
The present invention relates to based on the member management field under the data mining basis after member's radio-frequency (RF) identification especially a kind of member management method and system based on radio-frequency (RF) identification.
Background technology
REID RFID (Radio Frequency Identification), claim electronic tag, radio frequency identification again, it is a kind of communication technology, be concrete application and the development of automatic identification technology (AEI, Automatic Equipment Identification) aspect radiotelegraphy.This technology is by adopting some advanced technological means, need not to set up machinery between recognition system and the specific objective or optics contacts, realize people's automatic identification and management under different conditions (mobile, static or rugged surroundings) to each type objects or equipment (personnel, article).
Member management refers to the general name of the respective services work that enterprise carries out in order to set up, safeguard concurrent exhibition person relation, and its target is to set up and improve member's satisfaction and loyalty, develop the member to greatest extent.Member management is a process, is in suitable time, suitable occasion, provides suitable products ﹠ services with suitable price, suitable manner to suitable member, and suitable demand is met to make the member, is worth the active procedure that gets a promotion.
Data mining (Data Mining, DM) claim Knowledge Discovery (Knowledge Discover in Database in the database again, KDD), the product that to be present artificial intelligence, machine learning combine with multiple subject such as database technology is to disclose non-trivial process implicit, previous information unknown and that potential value is arranged from the mass data of database.Data mining is a kind of decision support process, analyze the data of enterprise increasingly automatedly, make the reasoning of the property concluded, excavate potential, implicit, valuable knowledge from mass data, by customer grouping, customer churn prediction, analyzing product association etc., carry out the specific aim marketing activity to the client.
POS (Point Of Sales) machine is point of sale information management system, is a kind of be furnished with bar code or OCR sign indicating number (Optical Character Recognition optical character sign indicating number) terminal reading device, cash is arranged or barter amount cashier function.The POS machine is divided into financial class POS machine and non-financial class POS machine: financial class POS machine is mainly used in banking systems such as Unionpay's commercial affairs system, each commercial bank, various places credit cooperative; Non-financial class POS machine can be widely used in various scales, various types of member, chain, shop allied; Food and drink amusement enterprise, fields such as automobile maintenance center, makeup brand shop, tourist attractions.
The market industry development is fiercer now, how accurately to identify the member, understand the member, in advance its consumer behavior that enters behind the market is predicted that the demand that provides personalized service to satisfy the member behind the market is provided the member, be the market under the competition of ecommerce, can survive better.
Summary of the invention
In view of this, the present invention proposes a kind of member management method and system based on radio-frequency (RF) identification, and realizing can provide personalized service accurately according to the membership information data for the member after the member enters the market on the basis of data mining.
The invention provides a kind of member management method based on radio-frequency (RF) identification based on above-mentioned purpose, comprising:
A, client are in its essential information of Companies Registry, client and the both sides of company sign an agreement, company is that client enrollment becomes the corporate member, waiter uploads corporate server to client's essential information data by network simultaneously, the client obtains being embedded with the member card of RFID tag, and the client successfully registers becomes the member.
Member's recognition device is equipped with on B, doorway, market, and this device contains the radio frequency recognition function label can identify RFID tag on the member card, after the member enters the market, by network member's information is uploaded to corporate server behind member's recognition device identification member.
C, data mining model server are used for setting up data mining model and business rule, corporate server is transmitted the membership information data of having identified by network carry out corresponding data mining model scoring and mate the information on services that generates the member with business rule; Waiter's client receives the information on services of data mining model server push by network; Waiter carries out shopping guide targetedly according to information on services to the member; The data mining model server arrives the POS machine to information on services by network push simultaneously, and the member directly enjoys the favourable price of the commodity of buying when snapping into checkout counter by the checkout of POS machine with the member.
D, the member end of doing shopping, the POS machine uploads to corporate server to member's trading information data by network, and waiter uploads to corporate server to the client to the feedback information of service by network.
Data mining model is to set up the main contents of data mining model according to the membership information data of history and professional theme: prediction member, prediction interested in what commodity to the market specifically recommended those commodity member to buy, predicted whether need to provide the preferential commodity that stimulate membership buying, member to buy last time on the price whether to use up recommendation commodity of the same type etc. to the member.
The membership information data comprise one of following content or its combination in any: member's trading information data, member's essential information data, membership service information data, member's marketing activity recording information data, information of goods information data.
Information on services comprises one of following content or its combination in any: member's essential information, member last time bought merchandise news, the current interested commodity of member, bought the favourable price that commodity are enjoyed.
Based on above-mentioned purpose a kind of membership management system based on radio-frequency (RF) identification provided by the invention, comprising: member card, member's recognition device, POS machine, corporate server, data mining model server, waiter's client.
Described member card is used for record member card number, contains RFID tag.
Described member's recognition device contains the radio frequency recognition function label can identify RFID tag on the member card that the member carries, is used for whom the member that identification enters the market is.
Described POS machine comprises the shopping settlement module, receives the information on services module, identifies member's module; Receive the information on services module and be used for receiving the data mining model server by the information on services of network push, identification member module is used for identification member's member card, and the shopping settlement module is used for the clearing of member's shopping and calculates the favourable price that commodity that the member buys are enjoyed according to member's information on services simultaneously.
Described corporate server is used for collection and comprises one of following content or its combination in any: member's trading information data, member's essential information data, membership service information data, member's marketing activity recording information data, information of goods information data.
Described data mining model server is used for setting up data mining model and business rule, and the membership information data that the member who has identified transmits according to corporate server are carried out corresponding data mining model scoring and mated the information on services that generates the member with business rule; Information on services is arrived waiter's client and POS machine by network push.
Described waiter's client is used for the information on services that waiter receives the data mining model server push, according to information on services to member's shopping guide's service of doing shopping targetedly.
Compared with prior art, the member management method and system based on radio-frequency (RF) identification that the present invention proposes, what can identify the member that enters the market is whom, according to the membership information data member is carried out precisely personalized management, waiter provides suitable products ﹠ services to the member, satisfies member's demand.
Description of drawings
Fig. 1 is that the embodiment of the invention is based on the member management method flow synoptic diagram of radio-frequency (RF) identification;
Fig. 2 is that the embodiment of the invention is based on membership management system's schematic flow sheet of radio-frequency (RF) identification.
Embodiment
The present invention is further described below in conjunction with drawings and Examples.
The customer relation management method based on radio-frequency (RF) identification in the embodiment of the invention, the member handles a member card that contains RFID tag in the market earlier, and the market waiter uploads to corporate server to member's essential information data that the member fills in by network; After the member entered the market, member's recognition device was equipped with on the doorway, market, behind member's recognition device identification member, member's information was uploaded to corporate server by network; After corporate server identifies the member, member's information data is sent to data mining server by network, and data mining server carries out corresponding data mining model scoring and mates the information on services that generates the member with business rule the membership information data of receiving according to the data mining model of having set up and business rule; Waiter carries out shopping guide targetedly according to the information on services that data mining server sends to the member; Data mining server arrives the POS machine to information on services by network push simultaneously; The member finds suitable commodity to the checkout counter checkout under waiter guiding, and the information on services that the POS machine identifies member's card number and receives this card number mates, and is the favourable price of member's enjoyment commodity of buying when settling accounts.
Fig. 1 is that the embodiment of the invention is based on the member management method flow synoptic diagram of radio-frequency (RF) identification.As shown in Figure 1, the method flow in the embodiment of the invention may further comprise the steps:
Step S1: the client handles member card.
The client handles member card to the market in this step, obtains a member card that contains RFID tag, becomes the member; The client needs to fill in member's essential information data in the process of member card is handled in the market, as name, age, sex, date of birth, phone number, mailbox, contact address etc., waiter imported computer to membership information after the client had filled in member's essential information data, uploaded to corporate server by network.
Step S2: the member enters the market.
The member carries member card and enters the market in this step, the doorway, market is equipped with member's recognition device, this device contains the radio frequency recognition function label can identify RFID tag on the member card that the member carries, behind member's recognition device identification member, member's information is uploaded to corporate server by network.
Step S3: corporate server receives membership information.
Corporate server reception membership information is identified in this step, reads the membership information data and sends the data mining model server to by network.
Step S4: the data mining model server generates information on services.
The data mining model server is used for setting up data mining model and business rule in this step, and the membership information data that corporate server transmits are carried out the data mining model scoring and mated the information on services that generates the member with business rule; The data mining model server is sent to the information on services that generates waiter's client and POS machine by network.
Step S51: waiter receives information on services.
Waiter's client receives information on services in this step, and waiter carries out shopping guide targetedly according to the information on services of data mining model server push to the member; After the shopping guide finished, waiter uploaded to corporate server to the member to the feedback information of the current shopping network by waiter's client.
Step S52:POS machine receives information on services.
The data mining model server is pushed to the POS machine to information on services in this step, the member carries the commodity of member card and purchase and settles accounts to checkout counter, the information on services that the POS machine identifies membership information and receives this member mates, and is the favourable price that the member directly enjoys its commodity of buying when settling accounts.
Step S6:POS machine is uploaded member's trading information data.
After member's checkout was finished in this step, the trading information data of the current shopping of member uploaded to corporate server by the network of POS machine, and the company of being convenient to carries out personalized management to the member.
Fig. 2 is that the embodiment of the invention is based on membership management system's schematic flow sheet of radio-frequency (RF) identification.As shown in Figure 2, this system comprises: member card 10, member's recognition device 20, corporate server 30, data mining model server 40, waiter's client 50 and POS machine 60.Wherein,
Member card 10 is used for record member card number, contains RFID tag.
Member's recognition device 20 contains the radio frequency recognition function label can identify RFID tag on the member card that the member carries, is used for whom the member that identification enters the market is.
Corporate server 30 is used for collection and comprises one of following content or its combination in any: member's trading information data, member's essential information data, membership service information data, member's marketing activity recording information data, information of goods information data.
Data mining model server 40 is used for setting up data mining model and business rule, and the membership information data that the member who has identified transmits according to corporate server are carried out corresponding data mining model scoring and mated the information on services that generates the member with business rule; Information on services is arrived waiter's client 50 and POS machine 60 by network push.
Waiter's client 50 is used for waiter and receives the information on services that data mining model server 40 pushes, according to information on services to member's shopping guide's service of doing shopping targetedly; Waiter's client 50 comprises the various portable equipments that smart mobile phone, panel computer, intelligent glasses, intelligent watch etc. are supported mobile communication.
POS machine 60 comprises the shopping settlement module, receives the information on services module, identifies member's module; Receive the information on services module and be used for receiving the information on services that data mining model server 40 pushes, identification member module is used for identification member's member card 10, and the shopping settlement module is used for the clearing of member's shopping and calculates the favourable price that the member enjoys the commodity of buying according to member's information on services simultaneously.
The member carries member card 10 and enters the market; Member's recognition device 20 identification members on doorway, market are carried at member card 10 on one's body, behind member's recognition device 20 identification members, by network member's information are uploaded to corporate server 30; Corporate server 30 receives the membership information of member's recognition device 20 transmissions and identifies, and reads the membership information data and sends data mining model server 40 to by network; The membership information data that data mining model server 40 acquiring company's servers 30 transmit, the membership information data that receive are carried out the data mining model scoring and mated the information on services that generates the member with business rule, and data mining model server 40 is sent to waiter's client 50 and POS machine 60 with the information on services that generates by network; Waiter's client 50 that waiter carries receives information on services, and waiter carries out shopping guide targetedly according to the information on services that data mining model server 40 pushes to the member; After the shopping guide finished, waiter uploaded to corporate server 30 to the member to the feedback information of current shopping by waiter's client 50; Data mining model server 40 arrives POS machine 60 to information on services by network push, the reception information on services module of POS machine 60 receives the information on services that data mining model server 40 pushes, the member carries member card 10 to POS machines 60 and settles accounts, the identification member module of POS machine 60 identifies member's membership information, and the shopping settlement module is used for the clearing of member's shopping and according to member's information on services member's purchase is settled accounts according to favourable price simultaneously; After member's checkout was finished, the trading information data of the current shopping of member uploaded to corporate server 30 by the network of POS machine 60, and the company of being convenient to carries out personalized management to the member.
The above is preferred implementation of the present invention only, is not for limiting protection scope of the present invention.Within the spirit and principles in the present invention all, any modification of doing, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (5)
1. member management method based on radio-frequency (RF) identification is characterized in that this method comprises:
The client handles member card, obtains a member card that contains RFID tag, becomes the member;
The member carries member card and enters the market, behind member's recognition device identification member in market, member's information is uploaded to corporate server by network;
Corporate server receives membership information and identifies, and reads the membership information data and sends the data mining model server to by network;
The membership information data that the data mining model server transmits corporate server are carried out the data mining model scoring and are mated the information on services that generates the member with business rule;
The data mining model server is sent to waiter's client and POS machine with the information on services that generates by network;
Waiter carried out shopping guide targetedly to the member according to information on services after waiter's client received information on services;
The POS machine receives information on services and directly calculate the favourable price that commodity that the member buys are enjoyed when the member settles accounts;
The POS machine uploaded to corporate server with member's trading information data by network after member's checkout was finished.
2. the member management method based on radio-frequency (RF) identification according to claim 1 is characterized in that described information on services comprises one of following content or its combination in any:
Member's essential information, member last time bought merchandise news, the current interested commodity of member, bought the favourable price that commodity are enjoyed.
3. the member management method based on radio-frequency (RF) identification according to claim 1 is characterized in that described membership information data comprise one of following content or its combination in any:
Member's trading information data, member's essential information data, membership service information data, member's marketing activity recording information data, information of goods information data.
4. the membership management system based on radio-frequency (RF) identification is characterized in that, this system comprises: member card, member's recognition device, POS machine, corporate server, data mining model server, waiter's client;
Described member card is used for record member card number, contains RFID tag;
Described member's recognition device contains the radio frequency recognition function label can identify RFID tag on the member card that the member carries, is used for the member that identification enters the market;
Described POS machine comprises the shopping settlement module, receives the information on services module, identifies member's module; Receive the information on services that the information on services module is used for receiving the data mining model server push, identification member module is used for identification member's member card, and the shopping settlement module is used for the clearing of member's shopping and calculates the favourable price that the member enjoys according to member's information on services simultaneously;
Described corporate server is used for collection and comprises one of following content or its combination in any: member's trading information data, member's essential information data, membership service information data, member's marketing activity recording information data, information of goods information data;
Described data mining model server is used for setting up data mining model and business rule, and the membership information data that the member who has identified transmits according to corporate server are carried out corresponding data mining model scoring and mated the information on services that generates the member with business rule; Information on services is pushed to waiter's client and POS machine;
Described waiter's client is used for the information on services that waiter receives the data mining model server push, according to information on services to member's shopping guide's service of doing shopping targetedly;
Behind member's recognition device identification member card member's information is uploaded to corporate server by network; Corporate server receives to be read the membership information data after membership information that member's recognition device sends is identified and sends the data mining model server to by network; The membership information data that data mining model server acquiring company server transmits are carried out the data mining model scoring and are mated the information on services that generates the member with business rule; The data mining model server arrives waiter's client and POS machine with the information on services that generates by network push; Waiter carries out shopping guide targetedly with information on services to the member; The shopping guide finishes the back waiter member is uploaded to corporate server to the feedback information of the current shopping network by waiter's client; The POS machine was according to receiving information on services commodity that the member purchases are settled accounts according to favourable price when the member settled accounts; After member's checkout was finished, the trading information data of the current shopping of member uploaded to corporate server by the network of POS machine.
5. the membership management system based on radio-frequency (RF) identification according to claim 1 is characterized in that described waiter's client comprises smart mobile phone, panel computer, intelligent glasses, intelligent watch.
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| CN104331815A (en) * | 2014-10-24 | 2015-02-04 | 上海微肯网络科技有限公司 | Member identification system and member management device |
| CN104463285A (en) * | 2014-12-26 | 2015-03-25 | 苏州众天力信息科技有限公司 | Passenger flow analysis system based on RFID |
| CN105243558A (en) * | 2015-09-17 | 2016-01-13 | 四川润心琢玉科技有限公司 | Shopping mall advertisement precise publishing system based on RFID |
| CN105550895A (en) * | 2015-12-07 | 2016-05-04 | 美的集团股份有限公司 | Store member service providing method and system, electronic member card and control center |
| CN105550908A (en) * | 2016-02-19 | 2016-05-04 | 杭州淘材库科技有限公司 | Household building materials brand store order-carried marketing system based on mobile internet |
| CN105809580A (en) * | 2016-03-16 | 2016-07-27 | 中国科学院浙江数字内容研究院 | Scenic spot member management system and method of One-Card on the basis of radio frequency identification technology |
| CN106504016A (en) * | 2016-10-29 | 2017-03-15 | 安徽乐游网络科技有限公司 | A kind of member management method and system based on happy trip card identification |
| CN106934642A (en) * | 2017-03-22 | 2017-07-07 | 合肥风聘网络科技有限公司 | A kind of CRM system |
| WO2019023929A1 (en) * | 2017-08-01 | 2019-02-07 | 深圳市益廷科技有限公司 | Hotel shopping method |
| CN110876116A (en) * | 2018-08-31 | 2020-03-10 | 华为技术有限公司 | User identification method and related device |
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| WO2019023929A1 (en) * | 2017-08-01 | 2019-02-07 | 深圳市益廷科技有限公司 | Hotel shopping method |
| CN110876116A (en) * | 2018-08-31 | 2020-03-10 | 华为技术有限公司 | User identification method and related device |
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