KR20160044639A - Apparatus for providing product information, method for providing product information and system for providing product information and computer readable medium having computer program recorded therefor - Google Patents

Abstract

According to the present invention, disclosed are an apparatus for providing product information, a method for providing product information, a system for providing product information and a recording medium recorded with a computer program. That is, the product information providing apparatus can determine a purchasable store handling a search target product as a sales product among offline stores on the basis of received information related with the offline store and received product payment related information, and can determine an adjacent offline store located within a fixed distance from a user device among the purchasable stores. Therefore, a user can be provided with predicted payment money information as to the product on the basis of personal payment information of the user and information as to the product which can be purchased offline.

Description

Technical Field [0001] The present invention relates to a product information providing apparatus, a product information providing method, a product information providing system, and a recording medium on which a computer program is recorded.

The present invention relates to a product information providing apparatus, a product information providing method, a product information providing system, and a recording medium on which a computer program is recorded. More particularly, A product information providing method, a product information providing system, and a recording medium on which a computer program is recorded.

With the development of mobile communication technology, the use of wireless devices such as cellular phones and personal digital assistants (PDAs) has increased rapidly, and the services that are performed in the wired Internet are gradually shifting to wireless Internet based services.

Mobile-commerce is one of the most attracting attention among wireless Internet services. M-Commerce refers to monetary transactions for various information, services and goods based on a mobile communication device and a communication network. This mobile e-commerce is an important service that enables customers and suppliers to interact whenever and wherever they are needed.

M-commerce is attracting attention as a next-generation business, and M-commerce-based markets will grow in size. Currently, many mobile shopping contents providers provide various types of services in order to provide a convenient product search service to users. In addition, M-commerce can be performed on the basis of a personal mobile device, and individual commerce can be performed based on customized information.

Korean Patent Publication No. 10-2011-0029374 [Title: Mobile Payment Service Method and System]

An object of the present invention is to provide a product information providing device, a product information providing method, a product information providing system, and a recording medium on which a computer program is recorded, for providing information on a product that can be purchased offline by a user on the basis of a user's location .

Another object of the present invention is to provide a product information providing apparatus, a product information providing method, a product information providing system, and a recording medium on which a computer program is recorded, for providing settlement amount information for different products on a user- .

It is another object of the present invention to provide a goods information providing apparatus, an article information providing method, a goods information providing system, and a recording medium on which a computer program is recorded, for providing an optimum route for purchasing goods on a user's offline basis, .

The merchandise information providing apparatus according to an embodiment of the present invention includes a merchandise information management unit configured to manage information about an in-store store and information about a merchandise to be sold in an offline store, A merchandise settlement information management unit configured to manage the search target merchandise, and information on the search target merchandise from the user device, and determines a purchasable store for handling the search target merchandise in the offline store as a sale merchandise, The merchandise search result providing unit may be configured to determine a nearby offline store located within a certain distance range.

As an example related to the present invention, the goods settlement related information may include payment card information and coupon information that can be used at the time of purchasing a search target product of a user.

As an example related to the present invention, the product information providing device provides information on the selling price of the search target product in the adjacent offline store and the adjacent offline store on the map image, and the selling price is based on the available payment card information and coupon information . ≪ / RTI >

As an example related to the present invention, when there are a plurality of search target merchandise and a plurality of adjacent offline stores for each of a plurality of search target merchandise, the merchandise search result providing unit provides an optimal route for purchasing a plurality of search target merchandise .

As an example related to the present invention, the optimal path is determined based on the location information of the user equipment, location information of each of a plurality of adjacent off-line stores, and converted amount information per distance, and the converted amount per distance is a distance difference Of the estimated purchase amount.

As an example related to the present invention, the optimal path is determined by comparing the estimated purchase amount for the shortest path and the estimated purchase amount by the sum of the path difference between the set path and the shortest path plus the converted amount per distance, The optimal path is determined as the shortest path, and if the amount of the estimated purchase amount plus the product of the path difference and the distance-dependent amount is relatively smaller, the optimal path can be determined as the set path.

As an example related to the present invention, the user device may transmit information on a distance-based conversion amount and a certain distance range for determining a nearby offline store to the product information providing device.

As an example related to the present invention, the merchandise payment information management unit may receive the image information of the payment card of the user as merchandise payment related information, and image-analyze the image information to obtain the card number information of the payment card of the user.

The method for providing product information according to an embodiment of the present invention includes the steps of receiving information on an offline store and information on a sale product of an offline store, receiving goods information related to goods from the user device And the goods information providing device receives the information on the search target goods from the user device and determines a purchasable shop where the search target goods is treated as a sale item in the offline store, Determining a nearby offline store within a distance range.

As an example related to the present invention, the product information providing apparatus may further include transmitting related product information related to the search target product to the user device, wherein the related product information is a product of the same category as the search target product Or may be product information provided to another user in the overlapped position.

A computer program for carrying out the method according to the above-described embodiment may be stored in the recording medium on which the computer program according to the embodiment of the present invention is recorded.

The merchandise information providing system according to the embodiment of the present invention receives the information about the offline store and the sales product of the offline store, receives the merchandise settlement related information from the user apparatus, A merchandise information providing device which is configured to determine a purchasable shop to treat a search target merchandise as a sale merchandise in an offline store and to determine an adjacent offline store located within a predetermined distance range based on the user equipment in the available stores And a user device that transmits information on the search target product to the product information providing device and receives information on the selling price of the search target product in the adjacent offline store and the adjacent offline store on the map image from the product information providing device .

The present invention not only provides information on an offline store for purchasing a product to be purchased by a user on the basis of a location of a user, but also provides information on an offline store in consideration of payment information (for example, payment card information and coupon information) When purchasing products at a store, information on the estimated amount of payment for each user can be provided. Further, not only can the user provide information on the optimal route for purchasing the product offline, but also the user can proceed to settle the product in a simpler procedure.

1 is a conceptual diagram illustrating a method for providing product information based on a user apparatus according to an embodiment of the present invention.
2 is a conceptual diagram illustrating an apparatus for providing goods information according to an embodiment of the present invention.
3 is a conceptual diagram illustrating product search result information according to an embodiment of the present invention.
4 is a conceptual diagram illustrating product search result information according to an embodiment of the present invention.
5 is a conceptual diagram illustrating an operation of a goods settlement related information management unit according to an embodiment of the present invention.
6 is a conceptual diagram illustrating a method of purchasing a product according to an embodiment of the present invention.
7 is a conceptual diagram illustrating a method of purchasing a product according to an embodiment of the present invention.
8 is a conceptual diagram illustrating an operation of the goods information providing server according to the embodiment of the present invention.

It is noted that the technical terms used in the present invention are used only to describe specific embodiments and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be construed in a sense generally understood by a person having ordinary skill in the art to which the present invention belongs, unless otherwise defined in the present invention, and an overly comprehensive It should not be construed as meaning or overly reduced. In addition, when a technical term used in the present invention is an erroneous technical term that does not accurately express the concept of the present invention, it should be understood that technical terms that can be understood by a person skilled in the art can be properly understood. In addition, the general terms used in the present invention should be interpreted according to a predefined or context, and should not be construed as being excessively reduced.

Furthermore, the singular expressions used in the present invention include plural expressions unless the context clearly dictates otherwise. The term "comprising" or "comprising" or the like in the present invention should not be construed as necessarily including the various elements or steps described in the invention, Or may include additional components or steps.

In addition, terms including ordinals such as first, second, etc. used in the present invention can be used to describe elements, but the elements should not be limited by terms. Terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or similar elements throughout the several views, and redundant description thereof will be omitted.

In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. It is to be noted that the accompanying drawings are only for the purpose of facilitating understanding of the present invention, and should not be construed as limiting the scope of the present invention with reference to the accompanying drawings.

1 is a conceptual diagram illustrating a method for providing product information based on a user apparatus according to an embodiment of the present invention.

FIG. 1 illustrates a method of providing information on a product that can be purchased in an offline store and payment information on a product based on a user device 150 of the user.

Referring to FIG. 1, a user can perform a product search using a user device in a certain area where offline stores are concentrated. In such a case, the goods information providing apparatus 100 can provide the user with the store, the payment information of the goods, and the like, which sell the goods located in the vicinity of the user, as the goods search result information.

According to an embodiment of the present invention, the user device 150 transmits information related to settlement of goods (hereinafter referred to as goods payment related information) (for example, payment card information, discount information, coupon information, 100). Different users may have different payment cards, coupons, etc. Accordingly, the goods settlement related information transmitted to the goods information providing apparatus 100 may be different from one user to another.

For example, when the user A and the user B search for the same product using the respective user devices, the product information providing device 100 considers the product payment related information of the user A and the product payment related information of the user B The user apparatus of the user A and the user apparatus of the user B, respectively. Information provided by the product information providing apparatus 100 in consideration of the goods settlement related information of each user can be expressed by the term of goods search result information. The product search result information may include information on a product purchase shop information, an estimated payment amount, an estimated amount to be paid, an estimated discount amount, and detailed explanatory information on a product to be purchased.

For example, the payment amount for the user A to purchase the product and the payment amount for the user B to purchase the product may be different from each other. That is, the goods information providing apparatus 100 receives the goods settlement-related information of the user A and the goods settlement-related information of the user B and takes into account the fact and provides the goods search result information to each of the user apparatuses of the user A and the user apparatuses of the user B can do. For example, the product search result information provided to the user device of the user A includes information about an in-store store selling goods adjacent to the user A, estimated payment amount information at the time of purchase of the goods by the user in the offline store, History information, and the like.

Hereinafter, a commerce method based on the goods information providing apparatus 100 and the user apparatus 150 will be described in detail.

2 is a conceptual diagram illustrating an apparatus for providing goods information according to an embodiment of the present invention.

Referring to FIG. 2, the goods information providing apparatus may include a goods information managing unit 200, a goods settlement related information managing unit 220, and a goods search result providing unit 240.

The product information management unit 200 may be implemented to manage information about an offline store for selling a product, and information about a product that can be purchased in an offline store. Some of the information managed by the product information management unit 200 may be transmitted to the product search result providing unit 240 and used to provide product search result information to the user device.

The product information management unit 200 can receive information on offline stores, information on products that can be purchased in offline stores, information on goods settlement, etc. in real time or periodically from a server of the registered offline store.

Specifically, the character information management unit 200 stores location information of stores based on global positioning systems (GPS), address information of each of the offline stores, and an access point (AP) used in each of the off- And information on an SSID (service set identifier) of the mobile terminal. The SSID of the AP may be used to obtain a more accurate location of the offline store as identification information of the AP installed in the offline store. That is, the information on the SSID of the AP can be used to determine whether to provide information related to the offline store to the user in consideration of the location between the offline store and the user device.

In addition, the product information management unit 200 can manage product information including an enterprise code, card discount information for a product, store event information related to a product, and the like, as product-related information that can be purchased in an offline store. The store event information related to the goods may include various discount event information, as well as various event information such as additional gifts and in-store promotions.

The goods settlement related information management unit 220 may be implemented to receive goods settlement related information from the user device and manage the received goods settlement related information. For example, the merchandise settlement related information may include the identifier information of the user apparatus, the credit card information usable by the user, the point information of each company accumulated by the user, the discount coupon information of each company of the user, .

Specifically, the goods settlement-related information management unit 220 can receive information on electronic moneys (cards, points, discount coupons) stored in the user device from the user device as goods payment related information. For example, the goods settlement related information management unit can acquire mobile payment information of the user equipment through the user device in real time. Alternatively, the purchase experience and card information of an existing visiting customer may be mapped to an individual identifier (or an identifier of the user device) and stored. Thereafter, the information may be stored in the goods settlement related information management section,

Or the card information for payment entered directly by the user through the user device may be transmitted to the goods payment related information management unit 220 or may be linked to the card company server so that the card information of the user is transmitted through the card company server And may be provided to the information management unit.

The goods settlement related information management unit 220 may receive not only information on settlement as above but also preference information about the user's goods. For example, the goods settlement-related information management unit 220 can map and store product preference information such as a product search history, a favorite setting record, and the like of an existing user to a user. Then, the product preference information may be used to determine recommended product and related product information to be transmitted to the user device in the product search result providing unit 240.

The product search result providing unit 240 receives product information from the product information management unit 200 and receives product payment related information from the product payment related information management unit 220 to provide product search result information to the user device Can be implemented.

The goods search result information provided by the goods search result providing unit 240 includes information on the searched goods, related merchandise information, merchandise sales history information, merchandise detailed information (estimated purchase price, discount information, etc.) Information, and the like. In order to provide the goods search result information associated with the card information, a unique identifier is mapped to each of the company and the commodity that sells the commodity and can be associated with the card information.

3 is a conceptual diagram illustrating product search result information according to an embodiment of the present invention.

3, the product search result information provided by the product information providing device 300 is started based on the goods settlement related information transmitted from the user device 350. [

Referring to FIG. 3, the user device 350 may transmit information related to goods settlement and product information to be searched to the product information providing device 300. The goods information providing device 300 can transmit the goods search result information based on the goods settlement related information to the user device 350. [

If the product searched by the user device 350 is 'AA sneaker', the goods search result information corresponding to 'AA sneaker' may be transmitted to the user device 350.

The product search result information includes the name of the shop where the user can purchase the AA sneaker, the initial price of the AA sneaker, the card discount information of the AA sneaker, the coupon discount information of the AA sneaker, the self event information of the AA sneaker, Recommended price information of the sneaker, and information on the walking distance of the AA sneaker.

4 is a conceptual diagram illustrating product search result information according to an embodiment of the present invention.

In FIG. 4, it is shown that information on a store selling goods is provided based on map information.

Referring to FIG. 4, the goods information providing apparatus may provide information on the location of the goods sale store and the estimated payment amount information for each goods store in the goods search result information together with the map information.

The goods information providing apparatus may transmit map information including the location of the goods sales store located within a certain range based on the location of the user device 400 and the estimated payment amount information of each goods store as the goods search result information to the user device 400 Lt; / RTI > The user may determine a movable distance that the user can move to purchase a product through the device 400. [ The product information providing apparatus can provide the user device 400 with information on the offline store that sells the product in consideration of the movable distance.

The user can purchase the commodity considering the location of the commodity sales store and the estimated amount of settlement for each commodity sales store.

5 is a conceptual diagram illustrating an operation of a goods settlement related information management unit according to an embodiment of the present invention.

5, a method for acquiring card information and coupon information for payment of a user by the goods payment information management unit 520 will be described.

Referring to FIG. 5, the goods payment information management unit 520 may request registration of card information and coupon information usable in the user device.

The user device 550 can register the currently available card information in the goods settlement related information management unit 520. [ The user device 350 can image the card image and transmit it to the goods settlement related information management unit 520. The goods settlement related information management unit 520 acquires the type of the card and the card number information based on the captured card image It is possible. For example, numerical information of a card image imaged through image analysis can be obtained.

It is possible to eliminate the procedure for the user to separately input the card number by proceeding to the settlement process based on the card number registered in the goods settlement related information management unit 520. [ The user may register additional password for the payment procedure for additional security settings.

The user can input information on the subscribed site to the goods settlement related information management unit 520 in order to obtain available coupon information. The goods settlement related information management unit 520 may extract only the coupon information related to the product that the user intends to purchase from the site and transmit the extracted coupon information to the user device. The user can download the coupon based on the coupon information provided and proceed with the purchase using the coupon. According to an embodiment of the present invention, information for accessing a site to which a user has previously subscribed is directly provided to the goods settlement related information management unit 520 so that the user can directly download the coupon information through the goods payment related information management unit 520 You can register it.

6 is a conceptual diagram illustrating a method of purchasing a product according to an embodiment of the present invention.

6, when the user 600 enters a product to be purchased through a goods purchasing application of the user device and then travels through a certain area, A method for transmitting through a device is disclosed.

Referring to FIG. 6, when the user 600 wants to purchase the shoe X of company A, the user can input the product name X of the corresponding product in the purchase list after performing the product purchase application. Thereafter, when the user 600 moves in a specific area, the goods information providing apparatus can determine whether or not the goods recorded in the goods purchase list of the user can be purchased at the off-line store located in the area adjacent to the user. For example, when the user is in the first area, information on the shops A1 610 and A2 620 where the shoes X can be purchased can be provided. When the user is in the second area, information on the shops A3 630 and A4 640 where the shoe X can be purchased can be provided.

That is, the goods inputted by the user can be periodically searched according to the change of the location of the user, and information on the store where the user can purchase the goods can be provided.

The user can set a movable distance through the goods information providing device for purchase of goods and receive information on the offline stores included in different ranges from the goods information providing device according to the set movable distance.

For example, the merchandise information providing apparatus can determine a merchandise purchase shop, which is a store selling shoe X of Company A. Thereafter, it is possible to determine a store where the user can purchase a neighboring commodity existing within a certain range of the user's current location in the commodity purchase available store.

The goods information providing apparatus can transmit information on the adjacent goods purchasable shop through the user apparatus. By using this method, the user can obtain information about the store selling the goods between the movements.

If the user has a plurality of products stored in the product purchase list and the user is able to purchase at least two products out of the plurality of products at the adjacent locations, the product information providing device can obtain optimal route information .

7 is a conceptual diagram illustrating a method of purchasing a product according to an embodiment of the present invention.

7 shows a case where a plurality of products are included in the merchandise purchase list and information on a plurality of off-line stores for the user 700 to purchase each of the plurality of merchandise is provided from the merchandise information providing apparatus.

Referring to FIG. 7, it can be assumed that a product A and a product B are included in the product purchase list of the user 700, and the user can purchase the product A and the product B within the adjacent distance range set by the user.

The goods information providing apparatus can provide the user 700 with the optimal purchase route information for purchasing the A goods and the B goods. The optimum purchase route information is the number of the routes between one store among a plurality of stores (hereinafter, referred to as A merchandise sales stores) that sell A merchandise and a plurality of stores that sell B merchandise (hereinafter referred to as B merchandise store) have. The optimal purchase route is determined based on the product sales of each of the plurality of A merchandise sales stores, the distance between the current position of the user 700 and each of the plurality of A merchandise sales stores, the merchandise sales price of each of the plurality of B merchandise sales stores, The distance between each of the plurality of A merchandise sales stores, the distance between each of the plurality of A merchandise sales stores, the distance between each of the plurality of A merchandise sales stores, and the converted amount of each distance set by the user 700. [

The distance-based conversion amount can be considered to determine the optimal purchase path in consideration of the difference of the purchase price, despite the shortest possible distance and the distance difference. The distance-based conversion amount may be a correction value of the purchase amount depending on the distance difference for determining the optimal path.

Considering the location of the user 700, for example, when the A product and the B product are purchased at the A product sales store 1 710 and the B product sale store 3 730, And B products. The estimated payment cost by the user when purchasing item A at the product sale store 1 (710) and purchasing the product B at the product sale store 3 (730) of the product B may be 12,000 won.

When the A and B products are purchased at the A product sales store 2 720 and the B product sale store 4 740, the user 700 can purchase the A product and the B product through the distance of 100 meters from the shortest path have. The estimated cost of payment by the user when purchasing item A at the item sale store 2 (720) and item B at the store B (4) can be 10,000 won.

In this case, the goods information providing apparatus can determine the optimal route in consideration of the distance-based conversion amount set by the user 700. [ If the converted amount per distance set by the user 700 is 1000 per 100 meters, the optimum product purchasing path is to purchase the A product at the A product sale store 2 720 and to purchase the B product at the B product sale store 440 May be purchased. If the converted amount per distance set by the user 700 is 3000 per 100 meters, the optimum product purchasing path is to purchase the A product at the A product sales store 1 710 and the B product at the B product sale store 730 May be purchased.

That is, the estimated payment cost in the case of purchasing a product through the shortest path and the estimated payment cost + (the shortest path to the distance difference x the distance-based conversion amount in the case of purchasing the product through the path other than the shortest path) Can be determined.

The method of determining an optimal path as described above can be applied to a case where a user purchases one product. When the user purchases one commodity, the optimal commodity purchase route can be determined in consideration of the current position of the user, the sales amount of each of the plurality of adjacent commodity purchasable stores, and the converted amount of each distance.

8 is a conceptual diagram illustrating an operation of the goods information providing apparatus according to the embodiment of the present invention.

In FIG. 8, a method for performing recommendation of real-time Internet minimum price information and other goods in the goods information providing apparatus 800 will be described.

Referring to FIG. 8, when providing information on an offline store where a user can enter product information or purchase a product, the product information providing device 800 may provide information on a real-time Internet product purchase price through a window of a predetermined size . By using such a method, a user can purchase a commodity by receiving more sales information, and can open a separate window to receive information on an amount to be paid when purchasing an online commodity through the Internet without having to search for it.

In addition, the product information providing device 800 can transmit relevant product information related to the product input by the user to the user device 850 in real time. The related product information may be the product having the same category as the product input by the user and the product information provided to another user at the corresponding position within a predetermined period. For example, assume that the user 1 inputs the shoe X of the A company to the product information providing apparatus 800 in the first region. The merchandise information providing device 800 can provide the user 1 with the footwear Y of company B as another commodity of the same category inputted by the other user 2 in the first area within a predetermined period (for example, one month) have.

The user 1 can use the related product search function if necessary. In this case, the product information providing device 800 can provide the user 1 with information about the in-store and the selling price where the user can purchase the footwear Y of the company B, In this case, the commodity sale providing apparatus 800 may separately provide information on the optimum route when purchasing the commodity X of the company A and information on the optimum route when the commodity Y of the company B is purchased.

The product information providing apparatus, the product information providing method, and the product information providing system according to the embodiment of the present invention can be created in a computer program, and the codes and code segments constituting the computer program can be easily inferred by a computer programmer in the field . In addition, the computer program may be stored in a computer readable medium readable by a computer, and may be read and executed by a computer, a product information providing device, a user device, etc. according to an embodiment of the present invention, have.

The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium. The computer program for implementing the product information providing apparatus, the product information providing method, and the product information providing system according to the embodiment of the present invention can be stored and installed in a built-in memory such as a user device. Alternatively, an external memory such as a smart card storing and installing a computer program for implementing a product information providing system, a product information providing method, and a product information providing system according to an embodiment of the present invention may be installed in a user apparatus or the like through an interface .

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or essential characteristics thereof. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

In the present invention, in addition to providing information about an offline store for purchasing a product to be purchased by a user based on the location of the user, the offline store is provided with offline information in consideration of payment information (for example, payment card information and coupon information) When purchasing products at a store, information on the estimated amount of payment for each user can be provided. Further, not only can the user provide information on the optimal route for purchasing the product offline, but also the user can proceed to settle the product in a simpler procedure. Therefore, it can be widely used in user service providing field, marketing field, and the like.

100: Product information providing device
150: User device
200:
220: goods payment related information management unit
240: Product search result providing service

Claims (12)

A merchandise information management unit configured to manage information on an offline store and information on a sales product of the offline store;
A goods payment information management unit configured to receive goods payment related information from a user device and manage the goods payment related information; And
The method comprising the steps of: receiving information on a search target product from the user device, determining a shop capable of treating the search target product as the sales product in the offline store, And a merchandise search result providing unit configured to determine an adjacent offline store located within the merchandise search result providing unit. The method according to claim 1,
Wherein the goods settlement-related information includes payment card information and coupon information that can be used at the time of purchasing the search target product of the user. 3. The method of claim 2,
Wherein the goods information providing apparatus provides information on a sale price of the search target product in the adjacent offline store and the adjacent offline store on a map image,
Wherein the selling price is determined based on the available payment card information and the coupon information. The method of claim 3,
Wherein the product search result providing unit provides an optimum route for purchasing the plurality of search target products when there are a plurality of search target products and a plurality of adjacent offline stores for each of the plurality of search target products Product information providing device. 5. The method of claim 4,
Wherein the optimal route is determined based on location information of the user equipment, location information of each of the plurality of adjacent off-line stores, and converted amount information per distance,
Wherein the distance-based conversion amount is a correction value of an estimated purchase amount according to a distance difference for determining the optimal path. 6. The method of claim 5,
The optimal path is determined by comparing an estimated purchase amount with respect to the shortest path and an amount obtained by adding the product of the path difference between the set path and the shortest path to the estimated purchase amount and the distance converted amount,
If the expected purchase amount is relatively smaller, the optimal path is determined as the shortest path,
Wherein the optimal path is determined as the set path if the amount of the estimated purchase amount plus the product of the path difference and the distance-based converted amount is relatively smaller. The method according to claim 6,
Wherein the user equipment transmits information on the distance-based converted value and a predetermined distance range for determining the adjacent offline store to the goods information providing apparatus. 8. The method of claim 7,
Wherein the goods payment information management unit receives the image information of the payment card of the user as the goods payment related information and acquires the card number information of the payment card of the user by image analysis of the image information, . Receiving information on an offline store and information on a sale product of the offline store;
Receiving the goods settlement related information from the user equipment; And
The merchandise information providing apparatus receives the information about the search target product from the user apparatus and determines a purchasable shop for treating the search target merchandise as the sales merchandise in the offline store, And determining a nearby offline store within a predetermined distance range based on the location information. 10. The method of claim 9,
Further comprising the step of the merchandise information providing apparatus transmitting the related merchandise information related to the search target merchandise to the user apparatus,
Wherein the related product information is product information of the same category as the search target product and provided to another user at a position overlapped within a predetermined period of time. A recording medium on which a computer program for performing the method according to any one of claims 9 to 10 is recorded. The information processing apparatus according to claim 1, further comprising: means for receiving information on an offline store and information on a sale item of the offline store, receiving information related to goods settlement from the user apparatus, receiving information on the search target article from the user apparatus, A merchandise information providing device which is configured to determine a shop available for treating the target merchandise as the sale merchandise and to determine a nearby offline store located within a certain distance range based on the user equipment of the available stores; And
And transmitting the information on the search target product to the goods information providing apparatus and receiving information on the sale price of the search target product in the adjacent offline store and the adjacent offline store on the map image from the goods information providing apparatus A product information providing system including a user device.

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