CN105243558A - Shopping mall advertisement precise publishing system based on RFID - Google Patents
Shopping mall advertisement precise publishing system based on RFID Download PDFInfo
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- CN105243558A CN105243558A CN201510596019.1A CN201510596019A CN105243558A CN 105243558 A CN105243558 A CN 105243558A CN 201510596019 A CN201510596019 A CN 201510596019A CN 105243558 A CN105243558 A CN 105243558A
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Abstract
The invention provides a shopping mall advertisement precise publishing system based on an RFID. The system comprises an RFID reader, a server, a database, and a first communication terminal. The RFID reader is disposed at an entrance of a shopping mall, and is used for reading a member account in an RFID tag when a distance from the RFID reader to a shopping mall member card with the RFID tag is a preset distance. The server is connected with the RFID reader, and is used for receiving the member account, inquiring a member level corresponding to the member account, and searching product special offer information corresponding to the member level from the database, wherein the database stores product special offer information corresponding to all member levels. The first communication terminal is connected with the server, and is used for enabling the product special offer information to be transmitted to a second communication terminal bound with the member account after the server finds the product special offer information corresponding to the member level. Through the above mode, the system can precisely publish an advertisement.
Description
Technical field
The present invention relates to RFID technology of Internet of things field, particularly relate to a kind of market advertisement accurately delivery system based on RFID.
Background technology
Promotional advertisement, in order to attract client, often can be issued to attract client in market.But traditional releasing advertisements mode is comparatively single and fall behind, and be substantially all the mode adopting papery leaflet, papery leaflet not only efficiency for issuing is low, and cost is also higher.Further, for the existing loyal client in market, market has more tempting promotional offer information, and these promotional offer information are also printed on papery leaflet, causes customer need to spend the plenty of time to search the favor information corresponding with self from papery leaflet.
Summary of the invention
The technical matters that the present invention mainly solves is to provide a kind of market advertisement accurately delivery system based on RFID, can releasing advertisements accurately.
For solving the problems of the technologies described above, the technical scheme that the present invention adopts is: provide a kind of market advertisement accurately delivery system based on RFID, comprise RFID reader, server, database and the first communication terminal: described RFID reader is located at mall entrance place, for with the market member card with RFID label tag at a distance of preset distance time, read the member account in described RFID label tag; Described server connects described RFID reader, for receiving described member account, and inquire about member's grade corresponding to described member account, the commodity favor information corresponding with described member's grade is searched from described database, wherein, described database purchase has the commodity favor information corresponding to various member's grade; Described first communication terminal connects described server, for after described whois lookup to the commodity favor information corresponding with described member's grade, described commodity favor information is sent to the second communication terminal of binding with described member account.
Preferably, described RFID label tag is passive RFID tags.
Preferably, described second communication terminal is mobile phone.
Be different from the situation of prior art, the invention has the beneficial effects as follows: by arranging RFID label tag in the member card of market, member's grade of client can be determined after reading the member account in RFID label tag, commodity favor information is targetedly issued to the second communication terminal of binding with member account according to member's grade, thus releasing advertisements accurately can be realized, ad distribution efficiency can be improved, reduce ad distribution cost, enrich Consumer's Experience.
Accompanying drawing explanation
Fig. 1 is the block schematic illustration of the market advertisement accurately delivery system based on RFID of the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only a part of embodiment of the present invention, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
See Fig. 1, it is the block schematic illustration of the market advertisement accurately delivery system based on RFID of the embodiment of the present invention.The market advertisement accurately delivery system based on RFID of the present embodiment comprises RFID reader 11, server 12, database 13 and the first communication terminal 14.
RFID reader 11 is located at mall entrance place, for the market member card 20 with RFID label tag 21 at a distance of preset distance time, read the member account in RFID label tag 21.Wherein, RFID label tag 21 can be passive RFID tags.Market member card is market is the card that loyal client handles, and when handling card, the corresponding client of each market member card, can distinguish each card by member account.Member account is kept in RFID label tag 21 with data mode.RFID reader 20 can be located at doorway, market, and when there being client to carry market member card 20 through doorway, RFID reader 20 can communicate with RFID label tag 21 automatically, thus reads member account.
Server 12 connects RFID reader 11, for receiving member account, and inquiring about member's grade corresponding to member account, from database 13, searching the commodity favor information corresponding with member's grade, wherein, database 13 stores the commodity favor information corresponding to various member's grade.Market can divide member's grade voluntarily, and usually, member's higher grade, and client is also higher in the consumption total value in market, and market is in order to this kind of client of feedback, and it is preferential also more that such client can enjoy, and preferential dynamics is also larger.
First communication terminal 14 connection server 12, after finding the commodity favor information corresponding with member's grade at server 12, is sent to the second communication terminal 30 of binding with member account by commodity favor information.Wherein, second communication terminal 30 is mobile phone.Because the type of merchandize in market is a lot, the preferential mode of each commodity is different for the client of different member's grade, if these favor informations all send to client, when difficult client therefrom will search the commodity favor information corresponding with self member's grade, waste time and energy, if and each client only receives the commodity favor information corresponding with self member's grade, it can be each client releasing advertisements accurately.
By the way, the market advertisement accurately delivery system based on RFID of the embodiment of the present invention by arranging RFID label tag in the member card of market, member's grade of client can be determined after reading the member account in RFID label tag, commodity favor information is targetedly issued to the second communication terminal of binding with member account according to member's grade, thus releasing advertisements accurately can be realized, ad distribution efficiency can be improved, reduce ad distribution cost, enrich Consumer's Experience.
The foregoing is only embodiments of the invention; not thereby the scope of the claims of the present invention is limited; every utilize instructions of the present invention and accompanying drawing content to do equivalent structure or equivalent flow process conversion; or be directly or indirectly used in other relevant technical fields, be all in like manner included in scope of patent protection of the present invention.
Claims (3)
1. based on a market advertisement accurately delivery system of RFID, it is characterized in that, comprise RFID reader, server, database and the first communication terminal:
Described RFID reader is located at mall entrance place, for the market member card with RFID label tag at a distance of preset distance time, read the member account in described RFID label tag;
Described server connects described RFID reader, for receiving described member account, and inquire about member's grade corresponding to described member account, the commodity favor information corresponding with described member's grade is searched from described database, wherein, described database purchase has the commodity favor information corresponding to various member's grade;
Described first communication terminal connects described server, for after described whois lookup to the commodity favor information corresponding with described member's grade, described commodity favor information is sent to the second communication terminal of binding with described member account.
2. the market advertisement accurately delivery system based on RFID according to claim 1, it is characterized in that, described RFID label tag is passive RFID tags.
3. the market advertisement accurately delivery system based on RFID according to claim 1, it is characterized in that, described second communication terminal is mobile phone.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510596019.1A CN105243558A (en) | 2015-09-17 | 2015-09-17 | Shopping mall advertisement precise publishing system based on RFID |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510596019.1A CN105243558A (en) | 2015-09-17 | 2015-09-17 | Shopping mall advertisement precise publishing system based on RFID |
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| Publication Number | Publication Date |
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| CN105243558A true CN105243558A (en) | 2016-01-13 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201510596019.1A Pending CN105243558A (en) | 2015-09-17 | 2015-09-17 | Shopping mall advertisement precise publishing system based on RFID |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105825600A (en) * | 2016-03-14 | 2016-08-03 | 北京怡美假日信息科技有限公司 | Control method of POS system, POS control system and commerce and trade system |
| CN106846057A (en) * | 2017-01-23 | 2017-06-13 | 安徽大尺度网络传媒有限公司 | A kind of market service management system based on internet |
| CN106911801A (en) * | 2017-04-18 | 2017-06-30 | 北京梅泰诺通信技术股份有限公司 | The method and information transmission system of association user information |
| CN107508861A (en) * | 2017-07-25 | 2017-12-22 | 深圳市喜悦智慧实验室有限公司 | A kind of information-pushing method and system based on radio frequency identification |
| CN108596682A (en) * | 2018-05-03 | 2018-09-28 | 惠龙易通国际物流股份有限公司 | Data processing method and system |
| CN111279379A (en) * | 2017-08-25 | 2020-06-12 | 李相协 | Information collection system and method using number recognizer |
| CN112634549A (en) * | 2019-09-24 | 2021-04-09 | 东芝泰格有限公司 | Information processing apparatus and storage medium |
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| CN103337029A (en) * | 2013-07-15 | 2013-10-02 | 运筹信息科技(上海)有限公司 | Member management method and member management system based on radio frequency identification |
| CN104486369A (en) * | 2014-11-13 | 2015-04-01 | 青岛龙泰天翔通信科技有限公司 | Radio frequency identification-based information sharing method |
| CN104715392A (en) * | 2014-08-22 | 2015-06-17 | 安徽工程大学 | Shopping mall commodity publicity system and method |
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Patent Citations (3)
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| CN103337029A (en) * | 2013-07-15 | 2013-10-02 | 运筹信息科技(上海)有限公司 | Member management method and member management system based on radio frequency identification |
| CN104715392A (en) * | 2014-08-22 | 2015-06-17 | 安徽工程大学 | Shopping mall commodity publicity system and method |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105825600A (en) * | 2016-03-14 | 2016-08-03 | 北京怡美假日信息科技有限公司 | Control method of POS system, POS control system and commerce and trade system |
| CN106846057A (en) * | 2017-01-23 | 2017-06-13 | 安徽大尺度网络传媒有限公司 | A kind of market service management system based on internet |
| CN106911801A (en) * | 2017-04-18 | 2017-06-30 | 北京梅泰诺通信技术股份有限公司 | The method and information transmission system of association user information |
| CN106911801B (en) * | 2017-04-18 | 2019-12-10 | 北京梅泰诺通信技术股份有限公司 | method for associating user information and information pushing system |
| CN107508861A (en) * | 2017-07-25 | 2017-12-22 | 深圳市喜悦智慧实验室有限公司 | A kind of information-pushing method and system based on radio frequency identification |
| CN111279379A (en) * | 2017-08-25 | 2020-06-12 | 李相协 | Information collection system and method using number recognizer |
| CN108596682A (en) * | 2018-05-03 | 2018-09-28 | 惠龙易通国际物流股份有限公司 | Data processing method and system |
| CN112634549A (en) * | 2019-09-24 | 2021-04-09 | 东芝泰格有限公司 | Information processing apparatus and storage medium |
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Application publication date: 20160113 |
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