CN117649262A - Marketing management system based on bC integration - Google Patents
Marketing management system based on bC integration Download PDFInfo
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- CN117649262A CN117649262A CN202410117338.9A CN202410117338A CN117649262A CN 117649262 A CN117649262 A CN 117649262A CN 202410117338 A CN202410117338 A CN 202410117338A CN 117649262 A CN117649262 A CN 117649262A
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- 230000002452 interceptive effect Effects 0.000 claims description 9
- 238000012790 confirmation Methods 0.000 claims description 7
- 230000005284 excitation Effects 0.000 claims description 6
- 238000009825 accumulation Methods 0.000 claims description 3
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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- G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
- G06K7/10—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
- G06K7/10544—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation by scanning of the records by radiation in the optical part of the electromagnetic spectrum
- G06K7/10821—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation by scanning of the records by radiation in the optical part of the electromagnetic spectrum further details of bar or optical code scanning devices
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- G—PHYSICS
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0203—Market surveys; Market polls
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Abstract
The invention relates to the technical field of product sales and discloses an bC (computer-based communication) integrated marketing management system, which comprises a data center and a code scanning module, wherein the code scanning module is used for reading identification codes on products or product packages, the data center monitors the reading of the identification codes, obtains the frequency, the quantity, the time or the region information of the reading of the identification codes, carries out comprehensive processing, generates and outputs a market adjustment scheme, carries out market monitoring on the scanning condition of the identification codes of a product terminal, timely generates and outputs the market adjustment scheme according to the market condition, realizes the visual and digital management of the product market, and greatly improves the market management cost and the management efficiency.
Description
Technical Field
The invention relates to the technical field of sales, in particular to a marketing management system based on bC integration.
Background
The market competition is a place where the soldiers of various industries must contend from each other, and with the rapid development of the internet electronic commerce, the market competition is gradually expanded from traditional off-line sales to on-line sales. However, while providing convenience for the purchaser through online sales, the method also provides some trouble for the merchant, how to accurately master the rules of product sales, such as regional distribution, time distribution, consumer groups, purchase frequency of a certain consumer, and the like, effectively manage the dealer and the consumer groups, dynamically monitor market conditions, timely make market adjustment schemes, realize visualized and refined market management, and is a problem to be solved by online sales of the internet.
Disclosure of Invention
Aiming at the technical problems, the invention provides a bC integrated marketing management system, which realizes product sales distribution visualization and further realizes visualized and refined market management.
The technical scheme adopted by the invention is as follows:
the utility model provides a marketing management system based on bC integration, includes data center and sweeps the sign indicating number that the sign indicating number module is used for reading the product or product package on, data center monitoring the reading of sign indicating number obtains the frequency, quantity, time or the region information that the sign indicating number read, carries out integrated processing, generates and exports market adjustment scheme.
Further, the data center includes:
the code scanning accumulation module is used for accumulating the frequency and the number of the identification codes scanned by the user;
the code scanning time recording module is used for enabling a user to acquire and record the time of scanning the identification code by the user;
the code scanning region recording module is used for enabling a user to acquire and record the region where the user is located when scanning the identification code;
the analysis module is used for comprehensively analyzing the behavior of the user for scanning the identification code;
and the calculation module is used for comprehensively processing the information of the data center.
Further, the data center further comprises an interaction platform, the interaction platform comprises a display module and an interaction module used for interaction between a merchant and a user, the data center obtains frequency, quantity, time or region information read by the identification codes, the users are divided into a first user group and a second user group according to the frequency and quantity read by the identification codes, and sales rules of products in different regions and/or different time periods are obtained according to the time and region read by the identification codes and displayed through the display module.
Further, the data center also comprises an early warning module for outputting early warning information; the payment module is used for outputting payment information to a user; the pushing module is used for pushing the product link or the incentive link to the user according to the analysis result of the analysis module; when the frequency of the first user group is reduced to a first frequency threshold or the code scanning time interval exceeds a first time threshold, the early warning module sends early warning information and pushes a first excitation link, and when the frequency of the first user group is reduced to a second frequency threshold or the code scanning time interval exceeds a second time threshold, or the frequency of the second user group is reduced to the first frequency threshold or the code scanning time interval exceeds the first time threshold, the data center pushes a second excitation link.
Further, the data center scans the number of the identification codes by the user and sorts the identification codes, and the payment module pushes rewards of preset amount to the user reaching preset ranking and pays the rewards to the user.
Further, the data center further comprises a product purchasing module, the identification code is linked to the payment module through the product purchasing module, and after the user purchases the product through the product purchasing module, the payment module outputs payment information to the user.
Further, the interactive platform further comprises a recommending module, a user inputs account information of the recommended user through the recommending module, the interactive platform sends a confirmation link to the recommended user, after receiving the confirmation information of the recommended user, a control instruction is sent to the payment module, and the payment module outputs payment information to the account of the user.
Compared with the prior art, the invention has the following beneficial effects:
according to the bC integrated marketing management system, market monitoring is carried out on the scanning condition of the identification code of the product terminal, and the market adjustment scheme is timely generated and output according to the market condition, so that visual and digital management of the product market is realized, and the market management cost and management efficiency are greatly improved.
Drawings
FIG. 1 is a schematic diagram of the system of the present invention.
Detailed Description
For the purpose of making apparent the objects, technical solutions and advantages of the present invention, the present invention will be further described in detail with reference to the following examples and the accompanying drawings, wherein the exemplary embodiments of the present invention and the descriptions thereof are for illustrating the present invention only and are not to be construed as limiting the present invention.
Example 1
The utility model provides a marketing management system based on bC integration, includes data center and sweeps the sign indicating number that the sign indicating number module is used for reading the product or product package on, data center monitoring the reading of sign indicating number obtains the frequency, quantity, time or the region information that the sign indicating number read, carries out integrated processing, generates and exports market adjustment scheme.
Specifically, the data center includes:
the code scanning accumulation module is used for accumulating the frequency and the number of the identification codes scanned by the user;
the code scanning time recording module is used for enabling a user to acquire and record the time of scanning the identification code by the user;
the code scanning region recording module is used for enabling a user to acquire and record the region where the user is located when scanning the identification code;
the analysis module is used for comprehensively analyzing the behavior of the user for scanning the identification code;
and the calculation module is used for comprehensively processing the information of the data center.
The identification code on the product is any one of two-dimension codes, bar codes and other information which can be carried, in this embodiment, two-dimension codes are adopted, after the user purchases the product, the two-dimension codes scanned by the user are more, the more the user consumes the product is indicated, the more relevant information of the user is obtained by the data center when the user scans the code, such as micro-signals, mobile phone numbers, rewards receiving account numbers and the like, and the information is used as objects, the long-term purchasing habit and frequency of the user are monitored, such as the information of the two-dimension codes scanned by the user, such as product type, frequency, quantity, time, place and the like, are obtained and accumulated, so that the information related to the consumption of the user is mastered, the sales situation and distribution situation of the product are mastered comprehensively, dynamically and in real time, and the information is integrated and utilized, so that the market strategy is adjusted in time, such as the system monitors the reduction of the purchasing frequency of the user, the preferential scheme is pushed to the user in time, the user is prevented, and different schemes can be pushed according to the reduction degree of the frequency, so that the hierarchical management is realized.
Example 2
Embodiment 2 based on embodiment 1, the data center further includes an interaction platform, the interaction platform includes a display module and an interaction module for interaction between a merchant and a user, the data center obtains frequency, number, time or region information of the identification code reading, the users are divided into a first user group and a second user group according to the frequency and number of the identification code reading, and sales rules of products in different regions and/or different time periods are obtained according to the time and region of the identification code reading and displayed through the display module.
In embodiment 1, the more two-dimensional codes scanned by the user, the more the user consumes the product, the more loyalty of the user is judged by the data center according to the frequency and the number of the identification codes, the more loyalty is purchased, the users are divided into a first user group and a second user group according to the rule, and the users can be divided into more user groups according to the situation, so that different market management schemes are realized for different users, and more refined management is realized. And obtaining the sales rules of the products in different regions and/or different time periods according to the time and region of the identification code reading, and displaying the sales rules through the display module. The product market visualization method can realize product market visualization, is convenient for globally knowing the market region distribution condition and the product distribution condition of sales in different time periods, and is convenient for more accurately promoting the product.
Specifically, the data center further comprises an early warning module for outputting early warning information; the payment module is used for outputting payment information to a user; the pushing module is used for pushing the product link or the incentive link to the user according to the analysis result of the analysis module; when the frequency of the first user group is reduced to a first frequency threshold or the code scanning time interval exceeds a first time threshold, the early warning module sends early warning information and pushes a first excitation link, and when the frequency of the first user group is reduced to a second frequency threshold or the code scanning time interval exceeds a second time threshold, or the frequency of the second user group is reduced to the first frequency threshold or the code scanning time interval exceeds the first time threshold, the data center pushes a second excitation link.
As described above, according to different users, different incentive schemes are adopted, and the same user may also be subjected to different incentive schemes when the purchase frequency of the same user is reduced to different degrees. Therefore, the balance cost control and the user rewarding are both considered, and the scientific and fine management is realized. In addition, the data center computing module pushes the monitored market conditions to the interaction platform, the interaction platform displays the monitored market conditions, and interaction between a user and a merchant is achieved. Through the interactive platform, users can see consumption information of all users and know the market popularity and occupancy of products, so that cognition of the products is deepened, consumption conditions of the users in all users can be improved, and consumption plans of the users can be adjusted.
Example 3
In embodiment 3, another function of the system, namely, a ranking list function, is shown, the data center monitors the number of the identification codes scanned by the user, the user scans the number of the identification codes and ranks the identification codes, and the payment module pushes rewards of a preset amount to the user reaching a preset ranking and pays the rewards to the user. The method is realized by comprehensively summarizing consumption information of all users, displaying the users in a ranking list mode after ranking, and automatically sending rewards to the users with the top ranking, so that automatic maintenance of the clients is realized.
Example 4
In embodiment 4, the system can also be used for promoting the product, and the code scanning rewards are used as a premise, namely the rewards can be obtained by purchasing the product again, so that the development of the sales volume of the product is driven while the user is stimulated. In addition, when new products need to be pushed out, in order to open the market more quickly and save the popularization cost, the resources of old users can be utilized to drive the new products to enter the market. The specific scheme is as follows: the data center further comprises a product purchasing module, the identification code is linked to the payment module through the product purchasing module, and the payment module pays the random amount to the user after the user purchases the product through the product purchasing module.
Example 5
In embodiment 5, the interactive platform further includes a recommendation module, the user inputs account information of the recommended user through the recommendation module, the interactive platform sends a confirmation link to the recommended user, and after receiving the confirmation information of the recommended user, sends a control instruction to the payment module, and the payment module outputs payment information to the account of the user. For example, a user frequently logs in the interactive platform to check the preferential activity of a product or the incentive activity of a merchant, finds that the preferential activity of the product is better to use, recommends the link to a new user through a recommendation module of the interactive platform, and after the system monitors the action of the user, the new user can be actively sent to confirm the link, so that the privacy of the new user is protected, the user's autonomy is respected, and after receiving the confirmation information of the new user, the system can automatically recommend and reward the user who executes the recommendation action, so that the recommendation enthusiasm of the user is improved.
In the above embodiments 1 to 5, the identification code may be provided on the product or may be provided on the package of the product according to the actual situation of the product. The product packages may be different in size, and the facing consumer groups may be different, for example, for a large whole box of products, the consumer may be a commodity grower, and for a single product, the consumer may be an individual consumer, so that the product packages include a plurality of first product packages and a plurality of second product packages, the second product packages include a plurality of first product packages, the first product packages are packages of a single product, and the second product packages are boxes or larger packages, as shown in fig. 1, so that consumption conditions of the product by different groups of the commodity grower and the individual consumer are simultaneously mastered, such as whether the product is more in the commodity grower or already in the end user, so that the residual commodity condition of the commodity grower is mastered, and targeted actions are timely developed, the commodity grower's aggressiveness and the consumption enthusiasm of the individual consumer are enhanced, and the product sales promotion is facilitated.
B in the bC integration is a retail store, C is a consumer, and the remote management of the business and the consumer is realized through the bC integration-based marketing management system.
There are, of course, many other embodiments of the invention that can be made by those skilled in the art in light of the above teachings without departing from the spirit or essential scope thereof, but that such modifications and variations are to be considered within the scope of the appended claims.
Claims (7)
1. The bC integrated marketing management system is characterized by comprising a data center and a code scanning module, wherein the code scanning module is used for reading identification codes on products or product packages, the data center monitors the reading of the identification codes, obtains frequency, quantity, time or region information of the reading of the identification codes, and comprehensively processes the frequency, quantity, time or region information to generate and output a market adjustment scheme.
2. The bC integration-based marketing management system of claim 1, wherein the data center comprises:
the code scanning accumulation module is used for accumulating the frequency and the number of the identification codes scanned by the user;
the code scanning time recording module is used for enabling a user to acquire and record the time of scanning the identification code by the user;
the code scanning region recording module is used for enabling a user to acquire and record the region where the user is located when scanning the identification code;
the analysis module is used for comprehensively analyzing the behavior of the user for scanning the identification code;
and the calculation module is used for comprehensively processing the information of the data center.
3. The bC-integrated marketing management system of claim 2, wherein the data center further comprises an interaction platform, the interaction platform comprises a display module and an interaction module for interaction between a merchant and a user, the data center obtains frequency, quantity, time or region information read by the identification codes, the users are divided into a first user group and a second user group according to the frequency and quantity read by the identification codes, and sales rules of products in different regions and/or different time periods are obtained according to the time and region read by the identification codes and displayed by the display module.
4. The bC-integrated marketing management system of claim 3, wherein the data center further comprises an early warning module, a payment module, and a push module, wherein the early warning module is configured to output early warning information; the payment module is used for outputting payment information to a user; the pushing module is used for pushing a product link or an incentive link to a user according to the analysis result of the analysis module; when the frequency of the first user group is reduced to a first frequency threshold or the code scanning time interval exceeds a first time threshold, the early warning module sends early warning information and pushes a first excitation link, and when the frequency of the first user group is reduced to a second frequency threshold or the code scanning time interval exceeds a second time threshold, or the frequency of the second user group is reduced to the first frequency threshold or the code scanning time interval exceeds the first time threshold, the data center pushes a second excitation link.
5. The bC integration-based marketing management system of claim 4, wherein the data center scans and sorts the number of identification codes for users, and wherein the payment module pushes and pays rewards of a predetermined amount to users who reach a predetermined ranking.
6. The bC integration-based marketing management system of claim 4, wherein the data center further comprises a product purchase module, wherein the identification code is linked to the payment module by the product purchase module, and wherein the payment module outputs payment information to the user after the user has successfully purchased the product purchase module.
7. The bC integration-based marketing management system of claim 4, wherein the interactive platform further comprises a recommendation module through which the user inputs account information of the recommended user, wherein the interactive platform sends a confirmation link to the recommended user and sends a control command to the payment module after receiving the confirmation information of the recommended user, wherein the payment module outputs payment information to the user's account.
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| CN202410117338.9A CN117649262A (en) | 2024-01-29 | 2024-01-29 | Marketing management system based on bC integration |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106886913A (en) * | 2017-01-04 | 2017-06-23 | 华中科技大学 | A kind of merchandising management system and method based on Quick Response Code |
| CN107886337A (en) * | 2017-10-31 | 2018-04-06 | 成都纳宝科技有限公司 | Intelligent big data marketing application service platform |
| CN113177809A (en) * | 2021-05-27 | 2021-07-27 | 微积分创新科技(北京)股份有限公司 | Automatic clustering method and application system for user consumption behaviors based on one-object-one-code |
| CN116308400A (en) * | 2023-05-17 | 2023-06-23 | 南京汇银迅信息技术有限公司 | Customer maintenance method and system based on user code scanning verification and verification behavior track analysis |
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- 2024-01-29 CN CN202410117338.9A patent/CN117649262A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106886913A (en) * | 2017-01-04 | 2017-06-23 | 华中科技大学 | A kind of merchandising management system and method based on Quick Response Code |
| CN107886337A (en) * | 2017-10-31 | 2018-04-06 | 成都纳宝科技有限公司 | Intelligent big data marketing application service platform |
| CN113177809A (en) * | 2021-05-27 | 2021-07-27 | 微积分创新科技(北京)股份有限公司 | Automatic clustering method and application system for user consumption behaviors based on one-object-one-code |
| CN116308400A (en) * | 2023-05-17 | 2023-06-23 | 南京汇银迅信息技术有限公司 | Customer maintenance method and system based on user code scanning verification and verification behavior track analysis |
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