CN107067282B - Consumer product rebate sale marketing management system and use method thereof - Google Patents
Consumer product rebate sale marketing management system and use method thereof Download PDFInfo
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- CN107067282B CN107067282B CN201710240871.4A CN201710240871A CN107067282B CN 107067282 B CN107067282 B CN 107067282B CN 201710240871 A CN201710240871 A CN 201710240871A CN 107067282 B CN107067282 B CN 107067282B
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
Abstract
The invention relates to a consumer product rebate sale marketing management system and a method thereof, wherein the system comprises a data communication network, a cloud system-based data processing server, a client information identification management server, a data retrieval server, a third party payment platform and a sale terminal platform, wherein the cloud system-based data processing server, the client information identification management server, the data retrieval server, the third party payment platform and the sale terminal platform are connected with each other through the data communication network; the using method comprises the five steps of constructing a system, developing sales and collecting information, analyzing data, returning sales, counting settlement and the like. The invention can effectively improve the flexibility of the product sales activity and the scientificity and timeliness of the sales activity management on one hand, and is beneficial to rapidly increasing the market share and improving the sales volume and the sales income in the early sales process of related products on the other hand.
Description
Technical Field
The invention relates to a consumer product rebate sale marketing management system and a use method thereof, belonging to the technical field of commercial activities and management.
Background
With the current progress of internet technology, online transaction platform technology and logistics technology and the popularization of chain operation and other operation modes, the sales modes adopted in the current product sales activities are more flexible and changeable, and meanwhile, in the product sales activities, based on the factors of improving the sales efficiency of products, reducing the sales cost and the like, corresponding sales policies, reward policies and sales rebate policies are often required to be specified for different regions, different sales modes and different clients, so that in the current product sales activities, on one hand, the product sales information data processing amount is large, the data statistics difficulty is large, the work precision of product distribution and sales price management in the sales activities is relatively poor, on the other hand, the product price specification and the sales rebate policies are set to be poor in the accurate sales activities of the clients, the management is relatively lagged, so that the management of the sales activities of related products and the specification of the sales scheme have the larger loophole, thereby seriously influencing the smooth development of the sales activities and easily causing the problems of increased sales cost and the like, and therefore, aiming at the current situation, a brand-new steam locomotive power system needs to be developed to meet the requirement of actual use.
Disclosure of Invention
Aiming at the defects in the prior art, the invention provides a consumer product rebate sale marketing management system and a use method thereof.
In order to achieve the purpose, the invention is realized by the following technical scheme:
a consumer product rebate sale marketing management system comprises a data communication network, a cloud system-based data processing server, a client information identification management server, a data retrieval server, a third party payment platform and a sale terminal platform, wherein the cloud system-based data processing server, the client information identification management server, the data retrieval server, the third party payment platform and the sale terminal platform are mutually connected through the data communication network to form a primary service network, the sale terminal platform is also respectively connected with the cloud system-based data processing server and the client information identification management server through the data retrieval server to form a secondary service network, the sale terminal platforms are at least two, the sale terminal platforms are mutually connected through the data communication network to form a tertiary service network, and at least one of the secondary service network and the tertiary service network is provided, and all the secondary service networks are connected in parallel, each secondary service network is connected with the primary service network and at least one tertiary service network through a data communication network, and all the tertiary service networks are connected in parallel.
Furthermore, the data communication network comprises at least one internet and at least one internet of things, and the internet of things are connected in parallel.
Furthermore, the internet and the internet of things both comprise at least one online communication network and at least one wireless communication network.
Furthermore, the cloud system-based data processing server comprises a data storage unit, a data operation unit and an operation and control unit, wherein the operation and control unit is respectively connected with the data storage unit, the data operation unit and a data communication network.
Furthermore, the client information identification management server comprises an information identification unit, a data encryption unit, a data decoding and encoding unit and a control unit, wherein the control unit is respectively connected with the information identification unit, the data encryption unit, the data decoding and encoding unit and a data communication network.
Furthermore, the information identification unit comprises any one or more of a fingerprint identification device, a voice identification device, a wireless data communication identification device and a picture and text information identification device.
Furthermore, the data retrieval server comprises an intra-domain retrieval unit, a cross-domain retrieval unit and a trust degree identification management unit, wherein the trust degree identification management unit is respectively connected with the data retrieval server, comprises the intra-domain retrieval unit and is connected with the cloud system-based data processing server through a data communication network.
Furthermore, the sales terminal platform comprises any one or more of a manual goods receiving device, a network electronic transaction platform and an unmanned goods selling device.
A use method of a consumer product rebate sale marketing management system is characterized by comprising the following steps:
firstly, constructing a system, classifying sales points according to the development mode and coverage range of sales activities of related commodity sales points, region types and sales activity mode types, networking sales equipment, sales personnel information and sales product information of the sales points for the sales activities through a data communication network, identifying and seriously managing the information through a client information identification management server, respectively storing the information into a cloud system-based data processing server and a client information identification management server, and compiling a related product sales rebate calculation method in the cloud system-based data processing server;
secondly, carrying out sales and information acquisition, directly carrying out sales work on related products through each sales point after the first-step operation is completed, acquiring sales activity information of each sales point and updating corresponding contents stored in a cloud system data processing server and a client information identification management server in the first step when the sales work is carried out, acquiring related information of related product purchasing clients and transaction activity development mode information, networking through a data communication network, identifying and certificating the information through the client information identification management server, storing the information into the cloud system-based data processing server and the client information identification management server respectively, and updating related product consumption information generated by the clients in time;
thirdly, analyzing data, summarizing sales information of relevant products at each point of sale and consumption information of customers stored in a cloud system data processing server while sales activities are developed, adjusting operation authority of each point of sale in a customer information identification management server to a data retrieval server and adjusting sales activity authority of each point of sale according to each sales information and the relevant product sales rebate calculation method compiled in the first step, adjusting operation authority of each customer in a customer information identification management server to the data retrieval server according to purchase information of the relevant products of each customer, and adjusting specific rebate limit of the subsequent purchase of the relevant products of the customer;
and fourthly, rewarding for sale, namely completing the operation of the third step, well updating the related point of sale and the client authority information, granting the point of sale the authority range for adjusting the selling price of the related products in the related product selling activities, adjusting the product price of each client in the related product purchasing activities, enabling the adjusted related product selling price to be consistent with the related product selling price adjusting authority range obtained by the point of sale, and returning to the second step to collect and manage the new selling activity information generated in the selling process again.
And fifthly, carrying out statistical settlement, periodically carrying out statistical settlement on the sales volume of the related products and the client group information generated by the sales activities within a certain time range according to the development conditions of the related product sales activities, feeding back the settlement information to the third step, and using the settlement information as basic data to participate in data analysis of the third step.
The system of the invention has strong universality, simple construction, maintenance and management and low cost, can effectively improve the flexibility of product sales activities, the scientificity and timeliness of sales activity management on one hand, and is beneficial to rapidly increasing market share, improving sales volume and sales income in the early sales process of related products, reducing redundant labor cost, capital and product extrusion cost generated in the sales activities, and simultaneously being beneficial to improving the pertinence of the product sales activities and the positioning accuracy of customer groups.
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The invention is described in detail below with reference to the drawings and the detailed description;
FIG. 1 is a schematic diagram of the present invention;
FIG. 2 is a flow chart of a method of use of the present invention.
Detailed Description
In order to make the technical means, the creation characteristics, the achievement purposes and the effects of the invention easy to understand, the invention is further described with the specific embodiments.
The consumer product rebate sale marketing management system shown in fig. 1 comprises a data communication network 1, a cloud system-based data processing server 2, a client information identification management server 3, a data retrieval server 4, a third party payment platform 5 and a sale terminal platform 6, wherein the cloud system-based data processing server 2, the client information identification management server 3, the data retrieval server 4, the third party payment platform 5 and the sale terminal platform 6 are all connected with each other through the data communication network 1 to form a primary service network 101, the sale terminal platform 6 is also connected with the cloud system-based data processing server 2 and the client information identification management server 3 through the data retrieval server 4 to form a secondary service network 102, the sale terminal platforms 6 are at least two, the sale terminal platforms 6 are connected with each other through the data communication network 1 to form a tertiary service network 103, at least one of the secondary service networks 102 and the tertiary service networks 103 are provided, the secondary service networks 102 are connected in parallel, each secondary service network 102 is connected with the primary service network 101 and at least one tertiary service network 103 through the data communication network 1, and the tertiary service networks 103 are connected in parallel.
In this embodiment, the data communication network 1 includes at least one internet and at least one internet of things, and the internet of things are connected in parallel.
In this embodiment, the internet and the internet of things each include at least one online communication network and at least one wireless communication network.
In this embodiment, the cloud-based data processing server 2 includes a data storage unit, a data operation unit, and an operation and control unit, and the operation and control unit is respectively interconnected with the data storage unit, the data operation unit, and a data communication network.
In this embodiment, the client information identification management server 3 includes an information identification unit, a data encryption unit, a data decoding and encoding unit, and a control unit, and the control unit is respectively connected to the information identification unit, the data encryption unit, the data decoding and encoding unit, and a data communication network.
In this embodiment, the information identification unit includes any one or more of a fingerprint identification device, a voice identification device, a wireless data communication identification device, and a graphic information identification device.
In this embodiment, the data retrieval server 4 includes an intra-domain retrieval unit, a cross-domain retrieval unit, and a trust identification management unit, and the trust identification management unit is connected to the data retrieval server, including the intra-domain retrieval unit, and is connected to the cloud-based system data processing server through a data communication network.
In this embodiment, the sales terminal platform 6 includes any one or more of a manual goods receiving device, a network electronic transaction platform, and an unmanned goods selling device.
As shown in fig. 2, a method for using a consumer product rebate sales marketing management system is characterized in that the method for using the consumer product rebate sales marketing management system comprises the following steps:
firstly, constructing a system, classifying sales points according to the development mode and coverage range of sales activities of related commodity sales points, region types and sales activity mode types, networking sales equipment, sales personnel information and sales product information of the sales points for the sales activities through a data communication network, identifying and seriously managing the information through a client information identification management server, respectively storing the information into a cloud system-based data processing server and a client information identification management server, and compiling a related product sales rebate calculation method in the cloud system-based data processing server;
secondly, carrying out sales and information acquisition, directly carrying out sales work on related products through each sales point after the first-step operation is completed, acquiring sales activity information of each sales point and updating corresponding contents stored in a cloud system data processing server and a client information identification management server in the first step when the sales work is carried out, acquiring related information of related product purchasing clients and transaction activity development mode information, networking through a data communication network, identifying and certificating the information through the client information identification management server, storing the information into the cloud system-based data processing server and the client information identification management server respectively, and updating related product consumption information generated by the clients in time;
thirdly, analyzing data, summarizing sales information of relevant products at each point of sale and consumption information of customers stored in a cloud system data processing server while sales activities are developed, adjusting operation authority of each point of sale in a customer information identification management server to a data retrieval server and adjusting sales activity authority of each point of sale according to each sales information and the relevant product sales rebate calculation method compiled in the first step, adjusting operation authority of each customer in a customer information identification management server to the data retrieval server according to purchase information of the relevant products of each customer, and adjusting specific rebate limit of the subsequent purchase of the relevant products of the customer;
and fourthly, rewarding for sale, namely completing the operation of the third step, well updating the related point of sale and the client authority information, granting the point of sale the authority range for adjusting the selling price of the related products in the related product selling activities, adjusting the product price of each client in the related product purchasing activities, enabling the adjusted related product selling price to be consistent with the related product selling price adjusting authority range obtained by the point of sale, and returning to the second step to collect and manage the new selling activity information generated in the selling process again.
And fifthly, carrying out statistical settlement, periodically carrying out statistical settlement on the sales volume of the related products and the client group information generated by the sales activities within a certain time range according to the development conditions of the related product sales activities, feeding back the settlement information to the third step, and using the settlement information as basic data to participate in data analysis of the third step.
The system of the invention has strong universality, simple construction, maintenance and management and low cost, can effectively improve the flexibility of product sales activities, the scientificity and timeliness of sales activity management on one hand, and is beneficial to rapidly increasing market share, improving sales volume and sales income in the early sales process of related products, reducing redundant labor cost, capital and product extrusion cost generated in the sales activities, and simultaneously being beneficial to improving the pertinence of the product sales activities and the positioning accuracy of customer groups.
The foregoing shows and describes the general principles and broad features of the present invention and advantages thereof. It will be understood by those skilled in the art that the present invention is not limited to the embodiments described above, which are described in the specification and illustrated only to illustrate the principle of the present invention, but that various changes and modifications may be made therein without departing from the spirit and scope of the present invention, which fall within the scope of the invention as claimed. The scope of the invention is defined by the appended claims and equivalents thereof.
Claims (1)
1. A consumer product rebate sales marketing management system, characterized by: the consumer goods rebate sale marketing management system comprises a data communication network, a cloud system-based data processing server, a client information identification management server, a data retrieval server, a third party payment platform and a sale terminal platform, wherein the cloud system-based data processing server, the client information identification management server, the data retrieval server, the third party payment platform and the sale terminal platform are all connected with each other through the data communication network to form a primary service network, the sale terminal platform is also respectively connected with the cloud system-based data processing server and the client information identification management server through the data retrieval server to form a secondary service network, the sale terminal platforms are at least two, the sale terminal platforms are connected with each other through the data communication network to form a tertiary service network, and at least one of the secondary service network and the tertiary service network is provided, the cloud system-based data processing server comprises a data storage unit, a data operation unit and an operation and control unit, the operation and control unit is respectively connected with the data storage unit, the data operation unit and the data communication network, the customer information identification management server comprises an information identification unit, a data encryption unit, a data decoding and encoding unit and an operation and control unit, the control unit is respectively connected with the information identification unit, the data encryption unit, the data decoding and coding unit and the data communication network, the information identification unit comprises any one or more of a fingerprint identification device, a voice identification device, a wireless data communication identification device and a picture and text information identification device, the data retrieval server comprises an intra-domain retrieval unit, a cross-domain retrieval unit and a trust identification management unit, the trust identification management unit is respectively connected with the data retrieval server and comprises the intra-domain retrieval unit and is connected with the cloud system-based data processing server through the data communication network, the sales terminal platform comprises any one or more of a manual goods receiving device, a network electronic transaction platform and an unmanned goods selling device, and the use method of the consumer goods rebate sales marketing management system is provided, the use method of the consumer product rebate sale marketing management system comprises the following steps:
firstly, constructing a system, classifying sales points according to the development mode and coverage range of sales activities of related commodity sales points, region types and sales activity mode types, networking sales equipment, sales personnel information and sales product information of the sales points for the sales activities through a data communication network, identifying and seriously managing the information through a client information identification management server, respectively storing the information into a cloud system-based data processing server and a client information identification management server, and compiling a related product sales rebate calculation method in the cloud system-based data processing server;
secondly, carrying out sales and information acquisition, directly carrying out sales work on related products through each sales point after the first-step operation is finished, acquiring sales activity information of each sales point and updating corresponding contents stored in a cloud system data processing server and a client information identification management server in the first step when the sales work is carried out, acquiring related information of related product purchasing clients and transaction activity development mode information, networking through a data communication network, identifying and certificating the information through the client information identification management server, storing the information into the cloud system-based data processing server and the client information identification management server respectively, and updating related product consumption information generated by the clients in time;
thirdly, analyzing data, summarizing sales information of relevant products at each point of sale and consumption information of customers stored in a cloud system data processing server while sales activities are developed, adjusting operation authority of each point of sale in a customer information identification management server to a data retrieval server and adjusting sales activity authority of each point of sale according to each sales information and the relevant product sales rebate calculation method compiled in the first step, adjusting operation authority of each customer in a customer information identification management server to the data retrieval server according to purchase information of the relevant products of each customer, and adjusting specific rebate limit of the subsequent purchase of the relevant products of the customer;
fourthly, rewarding for sale, namely after the third step of operation is completed, updating the authority information of the relevant point of sale and the client, on one hand, granting the authority range of selling price adjustment of the point of sale in the relevant product selling activity, on the other hand, adjusting the product price of each client in the relevant product purchasing activity, and enabling the adjusted relevant product selling price to be consistent with the authority range of adjusting the selling price of the relevant product obtained by the point of sale, and then returning to the second step to re-collect and manage the new selling activity information generated in the selling process;
and fifthly, carrying out statistical settlement, periodically carrying out statistical settlement on the sales volume of the related products and the client group information generated by the sales activities within a certain time range according to the development conditions of the related product sales activities, feeding back the settlement information to the third step, and using the settlement information as basic data to participate in data analysis of the third step.
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| CN201710240871.4A CN107067282B (en) | 2017-04-13 | 2017-04-13 | Consumer product rebate sale marketing management system and use method thereof |
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| CN201710240871.4A CN107067282B (en) | 2017-04-13 | 2017-04-13 | Consumer product rebate sale marketing management system and use method thereof |
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| CN107067282B true CN107067282B (en) | 2021-07-16 |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109461013A (en) * | 2017-09-06 | 2019-03-12 | 承田汽车股份有限公司 | Consume movable feedback system and method |
| CN107563671A (en) * | 2017-09-27 | 2018-01-09 | 合肥博力生产力促进中心有限公司 | A kind of enterprise's test and appraisal planning service system based on internet |
| CN109325794A (en) * | 2017-11-30 | 2019-02-12 | 深圳市云天星光数字技术有限公司 | A kind of marketing operation system |
| CN110490616A (en) * | 2018-04-10 | 2019-11-22 | 齐爱民 | A kind of commodity sales data processing method for dividing rebating equally |
| CN111192111A (en) * | 2019-12-26 | 2020-05-22 | 广东美的白色家电技术创新中心有限公司 | Product sales data analysis method and terminal equipment |
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| CN104915770A (en) * | 2015-06-04 | 2015-09-16 | 盖建平 | Sale rebate credit accumulation management system using third-party platform |
| CN105427160A (en) * | 2015-12-24 | 2016-03-23 | 厦门绿链集成服务有限公司 | Whole course share-based internal of things e-commerce system |
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| CN106169987A (en) * | 2016-02-25 | 2016-11-30 | 山东达创网络科技有限公司 | A kind of public service platform and using method thereof |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| US20060277117A1 (en) * | 1998-06-24 | 2006-12-07 | Lewis Morris E | Method, apparatus and processes for real-time interactive online ordering and re-ordering and over the counter purchasing with rebate, saving, and investing processes |
| AU761324B2 (en) * | 1999-07-06 | 2003-06-05 | Dana B. Duncan | On-line interactive system and method for transacting business |
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| CN104915770A (en) * | 2015-06-04 | 2015-09-16 | 盖建平 | Sale rebate credit accumulation management system using third-party platform |
| CN105427160A (en) * | 2015-12-24 | 2016-03-23 | 厦门绿链集成服务有限公司 | Whole course share-based internal of things e-commerce system |
| CN105721435A (en) * | 2016-01-18 | 2016-06-29 | 成都陌云科技有限公司 | Data transmission method of rebating sales platform |
| CN106169987A (en) * | 2016-02-25 | 2016-11-30 | 山东达创网络科技有限公司 | A kind of public service platform and using method thereof |
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