CN107590682A - Advertisement placement method, server, hotspot device and system - Google Patents
Advertisement placement method, server, hotspot device and system Download PDFInfo
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- CN107590682A CN107590682A CN201710708899.6A CN201710708899A CN107590682A CN 107590682 A CN107590682 A CN 107590682A CN 201710708899 A CN201710708899 A CN 201710708899A CN 107590682 A CN107590682 A CN 107590682A
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- hotspot device
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Abstract
The present invention is applied to communication technical field, there is provided a kind of advertisement placement method, server, hotspot device and system.This method includes：Obtain the advertising message request of hotspot device；Determine the advertising accounts belonging to the hotspot device；According to advertising message corresponding to advertising accounts extraction；The advertising message is sent to the hotspot device, so that the hotspot device sends the advertising message and enters network termination to access the hotspot device.The present invention can make hotspot device push different advertising messages by advertising accounts, so that the advertisement pushing of hotspot device is more accurate, make ad content more rich and varied, improve the effect of advertisement putting.
Description
Technical field
The invention belongs to communication technical field, more particularly to a kind of advertisement placement method, server, hotspot device and it is
System.
Background technology
It is more and more with the number of users of wireless network, sent extensively to the terminal bullet of access wireless network by hotspot device
The advertisement putting mode of announcement is also increasingly risen.Such as vehicle-mounted WiFi (Wireless Fidelity), portable WiFi, router
For hotspot device in the wireless network of the terminal first connection hotspot device such as mobile phone of user, hotspot device sends ad content
Onto user terminal, reach the purpose of advertisement putting.For example, hotspot device by ad content in the form of picture and website links
It is sent on user terminal, when user clicks on the picture, then the display interface of user terminal is jumped into the picture and linked
Website on.
Usual hotspot device internal ad content for having set push before dispatching from the factory, accesses user after the hotspot device
The ad content of terminal ejection is consistent with the ad content set before dispatching from the factory, so causes hotspot device advertisement pushing content list
One, advertisement pushing is not accurate.
The content of the invention
In view of this, the embodiments of the invention provide a kind of advertisement placement method, server, hotspot device and system, with
Solves the problem of current hotspot device advertisement pushing content is single, and advertisement pushing is not accurate.
The first aspect of the embodiment of the present invention provides a kind of advertisement placement method, applied to server, including：
Obtain the advertising message request of hotspot device；
Determine the advertising accounts belonging to the hotspot device；
According to advertising message corresponding to advertising accounts extraction；
The advertising message is sent to the hotspot device, so that the hotspot device sends the advertising message to connecing
Enter the hotspot device enters network termination.
In the first possible implementation of first aspect, it is asked in the advertising message of the acquisition hotspot device
Before, in addition to：Receive the advertising accounts application that merchant tenninal is sent；By the advertising accounts application and preset partner's name in an account book
Record is matched；If the advertising accounts application matches correctly with partner's name in an account book record, the advertising accounts are generated, and
The advertising accounts are sent to the merchant tenninal.
In second of possible implementation of first aspect, it is asked in the advertising message of the acquisition hotspot device
Before, in addition to：Merchant information in the sales figure information of hotspot device generates the advertising accounts, and by the advertisement
Account is sent to corresponding merchant tenninal.
Second with reference to the first possible implementation or first aspect of first aspect, first aspect is possible
Implementation, in the third possible implementation, the advertising accounts determined belonging to the hotspot device include：According to
The mark of the hotspot device, trade company corresponding to the hotspot device is searched in the sales figure information of the hotspot device and is believed
Breath；Using advertising accounts corresponding to the merchant information as the hotspot device belonging to advertising accounts.
With reference to the third possible implementation of first aspect, in the 4th kind of possible implementation, the determination
Advertising accounts belonging to the hotspot device include：According to the mark of the hotspot device, remember in the sale of the hotspot device
Merchant information corresponding to the hotspot device is searched in record information；Using advertising accounts corresponding to the merchant information as the heat
Advertising accounts belonging to point device.
The second aspect of the embodiment of the present invention provides a kind of advertisement placement method, applied to hotspot device, including：
Advertising message request is sent to server, so that the server asks to determine that focus is set according to the advertising message
Standby affiliated advertising accounts；
Receive advertising message corresponding to the advertising accounts that the server is sent；
The advertising message is sent to access the hotspot device and enters network termination.
The third aspect of the embodiment of the present invention provides a kind of advertisement placement method, including：
Hotspot device sends advertising message request to server；
The server determines the advertising accounts belonging to the hotspot device；
Server advertising message according to corresponding to extracting the advertising accounts；
The server sends the advertising message to the hotspot device；
The hotspot device, which sends the advertising message to access the hotspot device, enters network termination.
The fourth aspect of the embodiment of the present invention provides a kind of advertisement releasing server, including memory, processor and
The computer program that can be run in the memory and on the processor is stored in, the processor calls the computer
The method and step that program performs includes：
Obtain the advertising message request of hotspot device；
Determine the advertising accounts belonging to the hotspot device；
According to advertising message corresponding to advertising accounts extraction；
The advertising message is sent to the hotspot device, so that the hotspot device sends the advertising message to connecing
Enter the hotspot device enters network termination.
In the first possible implementation of fourth aspect, it is asked in the advertising message of the acquisition hotspot device
Before, the processor calls the computer program to also execute the following steps：Receive the advertising accounts application that merchant tenninal is sent；
The advertising accounts application is matched with preset partner's name in an account book record；If the advertising accounts application and the partner
Name in an account book record matching is correct, then generates the advertising accounts, and the advertising accounts are sent to the merchant tenninal.
In second of possible implementation of fourth aspect, it is asked in the advertising message of the acquisition hotspot device
Before, the processor calls the computer program to also execute the following steps：According in the sales figure information of hotspot device
Merchant information generates the advertising accounts, and the advertising accounts are sent to corresponding merchant tenninal.
Second with reference to the first possible implementation or fourth aspect of fourth aspect, fourth aspect is possible
Implementation, in the third possible implementation, the advertising accounts determined belonging to the hotspot device include：According to
The mark of the hotspot device, trade company corresponding to the hotspot device is searched in the sales figure information of the hotspot device and is believed
Breath；Using advertising accounts corresponding to the merchant information as the hotspot device belonging to advertising accounts.
With reference to the third possible implementation of fourth aspect, in the 4th kind of possible implementation, the determination
Advertising accounts belonging to the hotspot device include：According to the mark of the hotspot device, remember in the sale of the hotspot device
Merchant information corresponding to the hotspot device is searched in record information；Using advertising accounts corresponding to the merchant information as the heat
Advertising accounts belonging to point device.
The embodiment of the present invention the 5th aspect provide a kind of advertisement putting hotspot device, including memory, processor with
And the computer program that can be run in the memory and on the processor is stored in, the processor calls the calculating
The method and step that machine program performs includes：
Advertising message request is sent to server, so that the server asks to determine that focus is set according to the advertising message
Standby affiliated advertising accounts；
Receive advertising message corresponding to the advertising accounts that the server is sent；
The advertising message is sent to access the hotspot device and enters network termination.
6th aspect of the embodiment of the present invention provides a kind of advertisement delivery system, including hotspot device and server；
The hotspot device sends advertising message request to the server；
The server determines the advertising accounts belonging to the hotspot device；
Server advertising message according to corresponding to extracting the advertising accounts；
The server sends the advertising message to the hotspot device；
The hotspot device, which sends the advertising message to access the hotspot device, enters network termination.
The embodiment of the present invention is sent out advertising message corresponding to advertising accounts by determining the advertising accounts belonging to hotspot device
Hotspot device is delivered to, hotspot device is sent advertising message to access hotspot device and enters network termination, realize that advertisement is thrown
Put, hotspot device can be made to push different advertising messages by advertising accounts, so that the advertisement pushing of hotspot device is more
Precisely, make ad content more rich and varied, improve the effect of advertisement putting.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, below will be to embodiment or description of the prior art
In the required accompanying drawing used be briefly described, it should be apparent that, drawings in the following description be only the present invention some
Embodiment, for those of ordinary skill in the art, without having to pay creative labor, can also be according to these
Accompanying drawing obtains other accompanying drawings.
Fig. 1 is the implementation process figure of advertisement placement method provided in an embodiment of the present invention；
Fig. 2 is the implementation process that trade company actively applies for advertising accounts in advertisement placement method provided in an embodiment of the present invention
Figure；
Fig. 3 is the realization that the advertising accounts belonging to hotspot device are determined in advertisement placement method provided in an embodiment of the present invention
Flow chart；
Fig. 4 is the interaction diagrams of advertisement placement method provided in an embodiment of the present invention；
Fig. 5 is the implementation process figure of advertisement placement method provided in an embodiment of the present invention；
Fig. 6 is the implementation process figure of advertisement placement method provided in an embodiment of the present invention；
Fig. 7 is the schematic diagram of advertisement delivery device provided in an embodiment of the present invention；
Fig. 8 is the schematic diagram of advertisement releasing server provided in an embodiment of the present invention；
Fig. 9 is the schematic diagram of advertisement delivery device provided in an embodiment of the present invention；
Figure 10 is the schematic diagram of advertisement putting hotspot device provided in an embodiment of the present invention；
Figure 11 is the schematic diagram of advertisement delivery system provided in an embodiment of the present invention.
Embodiment
In describing below, in order to illustrate rather than in order to limit, it is proposed that such as tool of particular system structure, technology etc
Body details, thoroughly to understand the embodiment of the present invention.However, it will be clear to one skilled in the art that there is no these specific
The present invention can also be realized in the other embodiments of details.In other situations, omit to well-known system, device, electricity
Road and the detailed description of method, in case unnecessary details hinders description of the invention.
In order to illustrate technical solutions according to the invention, illustrated below by specific embodiment.
Fig. 1 is the implementation process figure of advertisement placement method provided in an embodiment of the present invention, and details are as follows：
In S101, the advertising message request of hotspot device is obtained.
In the present embodiment, hotspot device includes but is not limited to router, vehicle-mounted WiFi equipment, Portable WiFi equipment
Deng.When enter network termination be linked into hotspot device offer wireless network when, hotspot device to server send advertising message request.
Advertising message asks the mark that can include hotspot device, and hotspot device is identified for server.
In S102, the advertising accounts belonging to the hotspot device are determined.
In the present embodiment, advertising accounts are the account corresponding to the trade company of sale hotspot device.Advertising accounts and trade company
The hotspot device sold is associated.Trade company can be grouped by merchant tenninal to hotspot device corresponding to advertising accounts,
Edit operation, the advertisement pushing content that can also be to the hotspot device sold such as deletion, newly-increased are configured.
The generating mode of advertising accounts includes but is not limited to trade company and actively applies for generating mode and the server side of automatically generating
Formula, illustrated respectively below by two embodiments.
As one embodiment of the present of invention, as shown in Fig. 2 before S101, methods described also includes：
In S201, the advertising accounts application that merchant tenninal is sent is received.
In the present embodiment, trade company can carry out application advertising accounts by merchant tenninal.Advertising accounts application information can
With the title including trade company, business license, trade company address, the contact method (phone and mailbox etc.) of trade company, trade company's sale focus
Information of equipment etc..
In S202, the advertising accounts application is matched with preset partner's name in an account book record.
Wherein, preset partner's name in an account book record can be edited and uploaded onto the server by hotspot device manufacturer.Hotspot device
Manufacturer can be managed and update to cooperation trade company register.There is record in the record of partner's name in an account book cooperates with hotspot device manufacturer
Carry out the merchant information of hotspot device sale.Record has the title of each trade company, business license, trade company in the record of partner's name in an account book
Information of location, the contact method of trade company and trade company's sale hotspot device etc..The record of partner's name in an account book is stored in server.Work as focus
The sales situation change of equipment, server is updated to cooperation trade company register, for example, for cancel the trade company of cooperative relationship from
Deleted in the record of partner's name in an account book；Increase for the trade company for newly establishing cooperative relationship in the record of partner's name in an account book；When partner's name in an account book
The information in cooperation trade company register is updated accordingly during the information changes such as the address of the trade company in record, contact method.
Alternatively, the information category in the record of partner's name in an account book is identical with the information category in advertising accounts application, by right
Progress whether more consistent with information corresponding to each information category of same trade company in advertising accounts application than the record of partner name in an account book
Match somebody with somebody.For example, information category in the record of partner's name in an account book and advertising accounts application is the title of trade company, business license, trade company
Location and the contact method four of trade company.
Specifically, server can extract name of firm from advertising accounts application, be searched in the record of partner's name in an account book
The record information consistent with name of firm.If the record letter consistent with name of firm is not found in the record of partner's name in an account book
Breath, then advertising accounts application record matching error with partner's name in an account book.If found and name of firm one in the record of partner's name in an account book
The record information of cause, then record information corresponding to the name of firm is extracted from the record of partner's name in an account book, the record that will be extracted
The items of information and the information in advertising accounts application are contrasted.If the record information extracted and advertisement are drawn by contrast
The items of information in account application are consistent, then advertising accounts application matches correct with the record of partner's name in an account book.If pass through contrast
Draw the record information the extracted information inconsistent with the presence of the information in advertising accounts application, then advertising accounts application with
Partner's name in an account book records matching error.
Alternatively, the information category in the record of partner's name in an account book may be used also in addition to the information category in comprising advertising accounts application
Comprising trade company's others information category, then to pass through information corresponding to each information category of trade company in comparison ad.'s account application
Whether the information of the corresponding informance classification of the trade company is unanimously matched in being recorded with partner's name in an account book.For example, partner's name in an account book
The information category of Lu Zhong trade companies is name of firm, business license, trade company address, the contact method of trade company and trade company's sale focus
The information of equipment five, the information category of trade company is name of firm, business license, trade company address, trade company in advertising accounts application
Contact method four.
In S203, if the advertising accounts application matches correctly with partner's name in an account book record, the advertisement is generated
Account, and the advertising accounts are sent to the merchant tenninal.
In the present embodiment, if advertising accounts application matches correctly with the record of partner's name in an account book, advertising accounts application is shown
Corresponding trade company is the cooperation trade company of sale hotspot device, and server generates advertising accounts corresponding to the trade company, and by generation
Advertising accounts are sent to merchant tenninal to notify trade company.
As another embodiment of the present invention, before S101, methods described also includes：
Merchant information in the sales figure information of hotspot device generates the advertising accounts, and by the advertisement account
Family is sent to corresponding merchant tenninal.
In the present embodiment, the sales situation of hotspot device is recorded in the sales figure information preserved in server.Pin
Model, sales volume and merchant information of sale of hotspot device etc. can be included by selling record information.Merchant information can include
Contact method of the sale qualifications of trade company, the address of trade company and trade company etc..Business of the server in sales figure information
Family information is that trade company corresponding to hotspot device generates advertising accounts, and advertising accounts are sent to merchant tenninal corresponding to trade company,
To notify trade company.Alternatively, server can be trade company's generation advertising accounts that sales volume is more than or equal to predetermined number；Can
Cancellation is carried out so that sales volume to be less than to advertising accounts corresponding to the trade company of predetermined number.
Alternatively, server can be corresponding for trade company according to the sales volume of trade company, cooperation duration, the sincere record of history etc.
Advertising accounts be classified, the administration authority of advertisement promotion corresponding to the advertising accounts of different stage is different.Rank is higher, extensively
The administration authority of advertisement promotion of the announcement account to hotspot device is bigger, and the advertisement putting type and quantity that can be set are also more.
Alternatively, advertising accounts can correspond to one or more hotspot device groups.Each hotspot device group includes and advertisement
Multiple hotspot devices corresponding to account.After trade company sells hotspot device, server can setting the hotspot device sold
Standby number is added into hotspot device group corresponding to the advertising accounts of the trade company, so as to trade company by merchant tenninal to hotspot device
Advertisement pushing carries out grouping management.
As one embodiment of the present of invention, as shown in figure 3, S102 can include：
In S301, according to the mark of the hotspot device, institute is searched in the sales figure information of the hotspot device
State merchant information corresponding to hotspot device.
Wherein, the mark of hotspot device can be the type of unique mark, device id or hotspot device that hotspot device is dispatched from the factory
Number etc..Accordingly, record has the mark of the hotspot device in the sales figure information of hotspot device.Set by searching focus
Standby mark can find the merchant information of sale hotspot device.
In S302, using advertising accounts corresponding to the merchant information as the hotspot device belonging to advertising accounts.
In the present embodiment, merchant information is associated with advertising accounts, wide according to corresponding to can matching merchant information
Account is accused, so as to realize the confirmation to the advertising accounts belonging to hotspot device.
In S103, according to advertising message corresponding to advertising accounts extraction.
In the present embodiment, server can extract advertising message corresponding to advertising accounts.Advertising message is used for focus
The network termination that enters that equipment interconnection enters hotspot device carries out advertisement pushing.Advertising message corresponding to advertising accounts can be trade company in business
The advertising message that family terminal can log in the advertising message of advertising accounts setting or server is set automatically.
As one embodiment of the present of invention, the advertising message includes ad content and advertisement play rules.
Wherein, ad content includes but is not limited to redirected link corresponding to advertising pictures described in advertising pictures.Advertisement pushing
Mode can be mode that advertising pictures and redirected link combine.Hotspot device is sent to the network termination that enters of access hotspot device
Advertising pictures.After the user for entering network termination clicks on advertising pictures, the interface for entering network termination jumps to the advertising pictures correspondingly
Redirected link the page, so as to realize the purpose of advertisement pushing.When advertisement play rules can include the display of single advertisement
Between and advertisement push order.Advertising pictures can be multiple, arranged according to certain order, once can enter network termination
One or more advertising pictures are shown on interface.
Trade company can log in advertising accounts in merchant tenninal and enter edlin, such as increase or deletion advertisement item to advertising message
Mesh, the carousel order for adjusting advertising items, advertising pictures are uploaded, redirected link corresponding to advertising pictures is changed and manages wide
Accuse upper undercarriage of picture etc..
In such manner, it is possible to trade company is set independently to define the ad content that the hotspot device sold out pushes, so that hotspot device
Advertisement pushing it is more accurate, make ad content more rich and varied, can realize ad content autonomous definition and in real time pipe
Control, improve the effect of advertisement putting.
In S104, the advertising message is sent to the hotspot device, so that hotspot device transmission is described wide
Accuse information and enter network termination to access the hotspot device.
In the present embodiment, advertising message corresponding to advertising accounts is sent to hotspot device, hotspot device and incited somebody to action by server
Advertising message, which is sent to access the hotspot device, enters network termination, enters network termination and advertising message is shown into user, so as to real
Existing advertisement putting.
Fig. 4 shows the interaction diagrams of advertisement placement method provided in an embodiment of the present invention, participates in the interaction flow
Executive agent enters network termination including server, hotspot device and access hotspot device.The realization principle of the interaction flow is with before
Narration is consistent as the realization principle of the advertisement placement method of executive agent using server in text, therefore is described only briefly the friendship
Mutual flow, is not repeated：
1. enter network termination access hotspot device.Hotspot device outwardly provides wireless network, and heat can be accessed by entering network termination
The wireless network that point device provides.
2. hotspot device sends advertising message request to server.The wireless of hotspot device offer is linked into when entering network termination
During network, hotspot device sends advertising message request to server.
3. server determines the advertising accounts belonging to hotspot device.Advertising accounts are related to the hotspot device that trade company is sold
Connection.Advertising accounts can be that actively application generation or server automatically generate for trade company.Server can be according to the mark of hotspot device
Know, merchant information corresponding to hotspot device is searched in the sales figure information of hotspot device.By advertisement corresponding to merchant information
Account is as the advertising accounts belonging to hotspot device.
4. server advertising message according to corresponding to extracting advertising accounts.Advertising message corresponding to advertising accounts can be business
Family is in the advertising message that merchant tenninal can log in the advertising message of advertising accounts setting or server is set automatically.
Advertising message can include ad content and advertisement play rules.
5. server sends advertising message to the hotspot device.Server sends out advertising message corresponding to hotspot device
Deliver to the hotspot device.
6. hotspot device, which sends advertising message to access hotspot device, enters network termination.Hotspot device passes through wireless network
Advertising message is sent to access wireless network and enters network termination.
7. the network termination that enters of access hotspot device is shown according to advertising message progress advertisement.The networking for accessing hotspot device is whole
End shows advertisement on screen, so as to which advertisement pushing to be fed to the user of network termination.
The embodiment of the present invention is sent out advertising message corresponding to advertising accounts by determining the advertising accounts belonging to hotspot device
Hotspot device is delivered to, hotspot device is sent advertising message to access hotspot device and enters network termination, realize that advertisement is thrown
Put, hotspot device can be made to push different advertising messages by advertising accounts, so that the advertisement pushing of hotspot device is more
Precisely, make ad content more rich and varied, improve the effect of advertisement putting.
It should be understood that the size of the sequence number of each step is not meant to the priority of execution sequence, each process in above-described embodiment
Execution sequence should determine that the implementation process without tackling the embodiment of the present invention forms any limit with its function and internal logic
It is fixed.
Fig. 5 shows the implementation process of advertisement placement method provided in an embodiment of the present invention, in the present embodiment, flow
Executive agent is hotspot device, its realization principle and the hereinbefore realization original using server as the advertisement placement method of executive agent
Manage consistent, therefore be described only briefly the flow, do not repeat：
In S501, advertising message request is sent to server, so that the server is asked according to the advertising message
Determine the advertising accounts belonging to hotspot device.
In S502, advertising message corresponding to the advertising accounts that the server is sent is received.
In S503, the advertising message is sent to access the hotspot device and enters network termination.
The embodiment of the present invention is sent out advertising message corresponding to advertising accounts by determining the advertising accounts belonging to hotspot device
Hotspot device is delivered to, hotspot device is sent advertising message to access hotspot device and enters network termination, realize that advertisement is thrown
Put, hotspot device can be made to push different advertising messages by advertising accounts, so that the advertisement pushing of hotspot device is more
Precisely, make ad content more rich and varied, improve the effect of advertisement putting.
Fig. 6 shows the implementation process of advertisement placement method provided in an embodiment of the present invention, in the present embodiment, flow
Executive agent includes server and hotspot device, its realization principle and the hereinbefore advertisement putting side using server as executive agent
The realization principle of method is consistent, therefore is described only briefly the flow, does not repeat：
In S601, hotspot device sends advertising message request to server.
In S602, the server determines the advertising accounts belonging to the hotspot device.
In S603, server advertising message according to corresponding to extracting the advertising accounts.
In S604, the server sends the advertising message to the hotspot device.
In S605, the hotspot device, which sends the advertising message to access the hotspot device, enters network termination.
The embodiment of the present invention is sent out advertising message corresponding to advertising accounts by determining the advertising accounts belonging to hotspot device
Hotspot device is delivered to, hotspot device is sent advertising message to access hotspot device and enters network termination, realize that advertisement is thrown
Put, hotspot device can be made to push different advertising messages by advertising accounts, so that the advertisement pushing of hotspot device is more
Precisely, make ad content more rich and varied, improve the effect of advertisement putting.
It is applied to the advertisement placement method of server corresponding to foregoing embodiments, Fig. 7 shows the embodiment of the present invention
The schematic diagram of the advertisement delivery device applied to server provided.For convenience of description, illustrate only related to the present embodiment
Part.
Reference picture 7, the device include acquisition module 71, searching modul 72, extraction module 73 and sending module 74.
Acquisition module 71, the advertising message for obtaining hotspot device are asked.
Searching modul 72, for determining the advertising accounts belonging to the hotspot device.
Extraction module 73, for the advertising message according to corresponding to advertising accounts extraction.
Sending module 74, for the advertising message to be sent to the hotspot device, so that the hotspot device is sent
The advertising message enters network termination to access the hotspot device.
Preferably, the device also includes the first account generation module.
First account generation module, for receiving the advertising accounts application of merchant tenninal transmission；By the advertising accounts Shen
Please matched with preset partner's name in an account book record；If the advertising accounts application matches correctly with partner's name in an account book record,
The advertising accounts are then generated, and the advertising accounts are sent to the merchant tenninal.
Preferably, the device also includes the second account generation module.
Second account generation module, it is described wide for the merchant information generation in the sales figure information according to hotspot device
Account is accused, and the advertising accounts are sent to corresponding merchant tenninal.
Preferably, the advertising accounts determined belonging to the hotspot device include：
According to the mark of the hotspot device, the hotspot device is searched in the sales figure information of the hotspot device
Corresponding merchant information；
Using advertising accounts corresponding to the merchant information as the hotspot device belonging to advertising accounts.
Preferably, the advertising message includes ad content and advertisement play rules.
The embodiment of the present invention is sent out advertising message corresponding to advertising accounts by determining the advertising accounts belonging to hotspot device
Hotspot device is delivered to, hotspot device is sent advertising message to access hotspot device and enters network termination, realize that advertisement is thrown
Put, hotspot device can be made to push different advertising messages by advertising accounts, so that the advertisement pushing of hotspot device is more
Precisely, make ad content more rich and varied, improve the effect of advertisement putting.
Fig. 8 is the schematic diagram for the advertisement releasing server that one embodiment of the invention provides.As shown in figure 8, the embodiment
Advertisement releasing server 8 includes：Processor 80, memory 81 and it is stored in the memory 81 and can be in the processor
The computer program 82 run on 80, such as advertisement putting program.The processor 80 performs real during the computer program 82
Step in existing above-mentioned each advertisement placement method embodiment, such as step 101 shown in Fig. 1 is to 104.Or the processing
Device 80 realizes the function of each module/unit in above-mentioned each device embodiment when performing the computer program 82, such as shown in Fig. 7
The function of module 71 to 74.
Exemplary, the computer program 82 can be divided into one or more module/units, it is one or
Multiple module/units are stored in the memory 81, and are performed by the processor 80, to complete the present invention.Described one
Individual or multiple module/units can be the series of computation machine programmed instruction section that can complete specific function, and the instruction segment is used for
Implementation procedure of the computer program 82 in the advertisement releasing server 8 is described.For example, the computer program 82 can
To be divided into acquisition module, searching modul, extraction module and sending module.Each module concrete function is as follows：
Acquisition module, the advertising message for obtaining hotspot device are asked.
Searching modul, for determining the advertising accounts belonging to the hotspot device.
Extraction module, for the advertising message according to corresponding to advertising accounts extraction.
Sending module, for the advertising message to be sent to the hotspot device, so that the hotspot device sends institute
State advertising message and enter network termination to access the hotspot device.
The advertisement releasing server 8 may include, but be not limited only to, processor 80, memory 81.Those skilled in the art
It is appreciated that Fig. 8 is only the example of advertisement releasing server 8, the restriction to advertisement releasing server 8 is not formed, can be with
Including than illustrating more or less parts, either combining some parts or different parts, such as advertisement putting clothes
Being engaged in device 8 can also be including display, input-output equipment, network access equipment, bus etc..
Alleged processor 80 can be CPU (Central Processing Unit, CPU), can also be
Other general processors, digital signal processor (Digital Signal Processor, DSP), application specific integrated circuit
(Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-
Programmable Gate Array, FPGA) either other PLDs, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor can also be any conventional processor
Deng.
The memory 81 can be the internal storage unit of the advertisement releasing server 8, such as ad placement services
The hard disk or internal memory of device 8.The memory 81 can also be the External memory equipment of the advertisement releasing server 8, such as institute
State the plug-in type hard disk being equipped with advertisement releasing server 8, intelligent memory card (Smart Media Card, SMC), secure digital
(Secure Digital, SD) blocks, flash card (Flash Card) etc..Further, the memory 81 can also both include
The internal storage unit of the advertisement releasing server 8 also includes External memory equipment.The memory 81 is described for storing
Other programs and data needed for computer program and the advertisement releasing server 8.The memory 81 can be also used for
Temporarily store the data that has exported or will export.
It is applied to the advertisement placement method of hotspot device corresponding to foregoing embodiments, Fig. 9 shows implementation of the present invention
The schematic diagram for the advertisement delivery device applied to hotspot device that example provides.For convenience of description, illustrate only and the present embodiment
Related part.
Reference picture 9, the device include the first sending module 91, the sending module 93 of receiving module 92 and second.
First sending module 91, for sending advertising message request to server, so that the server is according to described wide
Announcement information request determines the advertising accounts belonging to hotspot device.
Receiving module 92, advertising message corresponding to the advertising accounts sent for receiving the server.
Second sending module 93, enter network termination for the advertising message to be sent to access the hotspot device.
The embodiment of the present invention is sent out advertising message corresponding to advertising accounts by determining the advertising accounts belonging to hotspot device
Hotspot device is delivered to, hotspot device is sent advertising message to the terminal of access hotspot device, realizes advertisement putting, energy
Enough hotspot device is set to push different advertising messages by advertising accounts, so that the advertisement pushing of hotspot device is more accurate,
Make ad content more rich and varied, improve the effect of advertisement putting.
Figure 10 is the schematic diagram for the advertisement putting hotspot device that one embodiment of the invention provides.As shown in Figure 10, the implementation
The advertisement putting hotspot device 10 of example includes：Processor 100, memory 101 and it is stored in the memory 101 and can be
The computer program 102 run on the processor 100, such as advertisement putting program.The processor 100 performs the calculating
Realize the step in above-mentioned each advertisement placement method embodiment during machine program 102, such as the step 501 shown in Fig. 5 is to 503.
Or the processor 100 realizes each module/unit in above-mentioned each device embodiment when performing the computer program 102
Function, such as the function of module 91 to 93 shown in Fig. 9.
The computer program 102 can be divided into one or more module/units, one or more of moulds
Block/unit is stored in the memory 101, and is performed by the processor 100, to complete the present invention.It is one or
Multiple module/units can be the series of computation machine programmed instruction section that can complete specific function, and the instruction segment is used to describe
Implementation procedure of the computer program 102 in the advertisement putting hotspot device 10.For example, the computer program 102
The first sending module, receiving module and the second sending module can be divided into.Each module concrete function is as follows：
First sending module, for sending advertising message request to server, so that the server is according to the advertisement
Information request determines the advertising accounts belonging to hotspot device.
Receiving module, advertising message corresponding to the advertising accounts sent for receiving the server.
Second sending module, enter network termination for the advertising message to be sent to access the hotspot device.
The advertisement putting hotspot device 10 may include, but be not limited only to, processor 100, memory 101.This area skill
Art personnel are appreciated that Figure 10 is only the example of advertisement putting hotspot device 10, do not form to advertisement putting hotspot device
It 10 restriction, can include than illustrating more or less parts, either combine some parts or different parts, such as
The advertisement putting hotspot device 10 can also include display, input-output equipment, network access equipment, bus etc..
Alleged processor 100 can be CPU (Central Processing Unit, CPU), can also be
Other general processors, digital signal processor (Digital Signal Processor, DSP), application specific integrated circuit
(Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-
Programmable Gate Array, FPGA) either other PLDs, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor can also be any conventional processor
Deng.
The memory 101 can be the internal storage unit of the advertisement putting hotspot device 10, such as advertisement putting
The hard disk or internal memory of hotspot device 10.The memory 101 can also be the external storage of the advertisement putting hotspot device 10
The plug-in type hard disk being equipped with equipment, such as the advertisement putting hotspot device 10, intelligent memory card (Smart Media
Card, SMC), secure digital (Secure Digital, SD) card, flash card (Flash Card) etc..Further, it is described to deposit
Reservoir 101 can also both include the internal storage unit of the advertisement putting hotspot device 10 or including External memory equipment.Institute
Memory 101 is stated to be used to store the computer program and other program sums needed for the advertisement putting hotspot device 10
According to.The memory 101 can be also used for temporarily storing the data that has exported or will export.
Figure 11 is the schematic diagram for the advertisement delivery system that one embodiment of the invention provides.As shown in figure 11, the embodiment
Advertisement delivery system includes server 111 and hotspot device 112；
The hotspot device 112 sends advertising message request to the server 111；
The server 111 determines the advertising accounts belonging to the hotspot device 112；
The server 111 advertising message according to corresponding to extracting the advertising accounts；
The server 111 sends the advertising message to the hotspot device 112；
The hotspot device 112 sends the advertising message to the terminal for accessing the hotspot device 112.
The embodiment of the present invention is sent out advertising message corresponding to advertising accounts by determining the advertising accounts belonging to hotspot device
Hotspot device is delivered to, hotspot device is sent advertising message to the terminal of access hotspot device, realizes advertisement putting, energy
Enough hotspot device is set to push different advertising messages by advertising accounts, so that the advertisement pushing of hotspot device is more accurate,
Make ad content more rich and varied, improve the effect of advertisement putting.
It is apparent to those skilled in the art that for convenience of description and succinctly, only with above-mentioned each work(
Can unit, module division progress for example, in practical application, can be as needed and by above-mentioned function distribution by different
Functional unit, module are completed, i.e., the internal structure of described device are divided into different functional units or module, more than completion
The all or part of function of description.Each functional unit, module in embodiment can be integrated in a processing unit, also may be used
To be that unit is individually physically present, can also two or more units it is integrated in a unit, it is above-mentioned integrated
Unit can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.In addition, each function list
Member, the specific name of module are not limited to the protection domain of the application also only to facilitate mutually distinguish.Said system
The specific work process of middle unit, module, the corresponding process in preceding method embodiment is may be referred to, will not be repeated here.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and is not described in detail or remembers in some embodiment
The part of load, it may refer to the associated description of other embodiments.
Those of ordinary skill in the art are it is to be appreciated that the list of each example described with reference to the embodiments described herein
Member and algorithm steps, it can be realized with the combination of electronic hardware or computer software and electronic hardware.These functions are actually
Performed with hardware or software mode, application-specific and design constraint depending on technical scheme.Professional and technical personnel
Described function can be realized using distinct methods to each specific application, but this realization is it is not considered that exceed
The scope of the present invention.
In embodiment provided by the present invention, it should be understood that disclosed device/terminal device and method, can be with
Realize by another way.For example, device described above/terminal device embodiment is only schematical, for example, institute
The division of module or unit is stated, only a kind of division of logic function, there can be other dividing mode when actually realizing, such as
Multiple units or component can combine or be desirably integrated into another system, or some features can be ignored, or not perform.Separately
A bit, shown or discussed mutual coupling or direct-coupling or communication connection can be by some interfaces, device
Or INDIRECT COUPLING or the communication connection of unit, can be electrical, mechanical or other forms.
The unit illustrated as separating component can be or may not be physically separate, show as unit
The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs
's.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also
That unit is individually physically present, can also two or more units it is integrated in a unit.Above-mentioned integrated list
Member can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.
If the integrated module/unit realized in the form of SFU software functional unit and as independent production marketing or
In use, it can be stored in a computer read/write memory medium.Based on such understanding, the present invention realizes above-mentioned implementation
All or part of flow in example method, by computer program the hardware of correlation can also be instructed to complete, described meter
Calculation machine program can be stored in a computer-readable recording medium, and the computer program can be achieved when being executed by processor
The step of stating each embodiment of the method.Wherein, the computer program includes computer program code, the computer program generation
Code can be source code form, object identification code form, executable file or some intermediate forms etc..The computer-readable medium
It can include：Any entity or device, recording medium, USB flash disk, mobile hard disk, the magnetic of the computer program code can be carried
Dish, CD, computer storage, read-only storage (ROM, Read-Only Memory), random access memory (RAM,
Random Access Memory), electric carrier signal, telecommunication signal and software distribution medium etc..It is it should be noted that described
The content that computer-readable medium includes can carry out appropriate increasing according to legislation in jurisdiction and the requirement of patent practice
Subtract, such as in some jurisdictions, according to legislation and patent practice, computer-readable medium do not include be electric carrier signal and
Telecommunication signal.
Embodiment described above is merely illustrative of the technical solution of the present invention, rather than its limitations；Although with reference to foregoing reality
Example is applied the present invention is described in detail, it will be understood by those within the art that：It still can be to foregoing each
Technical scheme described in embodiment is modified, or carries out equivalent substitution to which part technical characteristic；And these are changed
Or replace, the essence of appropriate technical solution is departed from the spirit and scope of various embodiments of the present invention technical scheme, all should
Within protection scope of the present invention.
Claims (10)
1. a kind of advertisement placement method, it is characterised in that applied to server, methods described includes：
Obtain the advertising message request of hotspot device；
Determine the advertising accounts belonging to the hotspot device；
According to advertising message corresponding to advertising accounts extraction；
The advertising message is sent to the hotspot device, so that the hotspot device sends the advertising message to accessing
That states hotspot device enters network termination.
2. advertisement placement method as claimed in claim 1, it is characterised in that please in the advertising message of the acquisition hotspot device
Before asking, in addition to：
Receive the advertising accounts application that merchant tenninal is sent；
The advertising accounts application is matched with preset partner's name in an account book record；
If the advertising accounts application matches correctly with partner's name in an account book record, the advertising accounts are generated, and by described in
Advertising accounts are sent to the merchant tenninal.
3. advertisement placement method as claimed in claim 1, it is characterised in that please in the advertising message of the acquisition hotspot device
Before asking, in addition to：
Merchant information in the sales figure information of hotspot device generates the advertising accounts, and the advertising accounts are sent out
Deliver to corresponding merchant tenninal.
4. the advertisement placement method as described in claim any one of 1-3, it is characterised in that described to determine the hotspot device institute
The advertising accounts of category include：
According to the mark of the hotspot device, it is corresponding that the hotspot device is searched in the sales figure information of the hotspot device
Merchant information；
Using advertising accounts corresponding to the merchant information as the hotspot device belonging to advertising accounts.
5. advertisement placement method as claimed in claim 4, it is characterised in that the advertising message includes ad content and advertisement
Play rules.
6. a kind of advertisement placement method, it is characterised in that applied to hotspot device, methods described includes：
Advertising message request is sent to server, so that the server asks to determine hotspot device institute according to the advertising message
The advertising accounts of category；
Receive advertising message corresponding to the advertising accounts that the server is sent；
The advertising message is sent to access the hotspot device and enters network termination.
7. a kind of advertisement placement method, it is characterised in that methods described includes：
Hotspot device sends advertising message request to server；
The server determines the advertising accounts belonging to the hotspot device；
Server advertising message according to corresponding to extracting the advertising accounts；
The server sends the advertising message to the hotspot device；
The hotspot device, which sends the advertising message to access the hotspot device, enters network termination.
8. a kind of advertisement releasing server, it is characterised in that including memory, processor and be stored in the memory simultaneously
The computer program that can be run on the processor, the processor call the computer program to perform such as claim 1-
Method described in 5 any one.
9. a kind of advertisement putting hotspot device, it is characterised in that including memory, processor and be stored in the memory
And the computer program that can be run on the processor, the processor call the computer program to perform such as claim
Method described in 6.
10. a kind of advertisement delivery system, it is characterised in that including hotspot device and server；
The hotspot device sends advertising message request to the server；
The server determines the advertising accounts belonging to the hotspot device；
Server advertising message according to corresponding to extracting the advertising accounts；
The server sends the advertising message to the hotspot device；
The hotspot device, which sends the advertising message to access the hotspot device, enters network termination.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710708899.6A CN107590682B (en) | 2017-08-17 | 2017-08-17 | Advertisement putting method, server, hotspot device and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710708899.6A CN107590682B (en) | 2017-08-17 | 2017-08-17 | Advertisement putting method, server, hotspot device and system |
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| CN107590682A true CN107590682A (en) | 2018-01-16 |
| CN107590682B CN107590682B (en) | 2020-09-11 |
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| CN201710708899.6A Active CN107590682B (en) | 2017-08-17 | 2017-08-17 | Advertisement putting method, server, hotspot device and system |
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| CN107590682B (en) | 2020-09-11 |
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