CN111210247B

CN111210247B - Advertisement delivery processing method, device and system, computing device and readable medium

Info

Publication number: CN111210247B
Application number: CN201811399244.6A
Authority: CN
Inventors: 高桢; 黄俊坤; 辜湖斌; 程家颖
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2018-11-22
Filing date: 2018-11-22
Publication date: 2023-04-28
Anticipated expiration: 2038-11-22
Also published as: CN111210247A

Abstract

The invention provides an advertisement delivery processing method, equipment and system, computing equipment and a readable medium. The method comprises the following steps: according to the advertisement request sent by the advertisement request terminal, a corresponding advertisement ordering list is obtained; and carrying out segmentation processing by taking the advertisement parameter identifiers of the first type and the second type which are adjacent in sequence from front to back in the advertisement sequencing list as segmentation boundary identifiers, so that the advertisement parameter identifiers of the first type are positioned in the former advertisement sequence segment, and the advertisement parameter identifiers of the second type are positioned in the latter advertisement sequence segment, thereby obtaining a plurality of advertisement sequence segments which are sequentially arranged. According to the technical scheme, the advertisement is conveniently delivered based on a plurality of advertisement sequence segments arranged in sequence through segmentation processing, so that the advertisement delivery processing can be carried out according to the adjacent next advertisement sequence segment after the advertisement delivery processing according to the previous advertisement sequence segment fails, the repeated delivery can be realized, and the advertisement delivery efficiency can be effectively improved.

Description

Advertisement delivery processing method, device and system, computing device and readable medium

Technical Field

The present invention relates to the field of computer application technologies, and in particular, to an advertisement delivery processing method, apparatus and system, a computing device, and a readable medium.

Background

With the development of the mobile internet, various platforms realized based on the mobile internet are increasing. For example, a mobile internet advertisement platform is a platform that is very frequently used with the advent of the mobile internet.

In the existing advertisement platform based on the mobile internet technology, an advertisement request end requests an advertisement from an advertisement server end. After the advertisement request terminal sends an advertisement request to the advertisement service terminal, the advertisement service terminal requests advertisements to all Demand Side Platforms (DSPs) storing advertisement materials in a one-time request mode. For example, for an advertisement accessed in an API manner, the advertisement server requests all DSPs accessed by the API at once, and picks the advertisement with the highest priority from the returned advertisement fills. For the advertisements accessed in the SDK mode, the advertisement server side also requests all DSPs accessed by the SDK at one time, and acquires the ID of the advertisement with the highest priority from the returned advertisement IDs. And comparing the priority of the selected advertisement with the highest priority API type with the priority of the advertisement with the highest priority DSP type, and if the priority of the advertisement with the highest priority API type is higher than that of the advertisement with the highest priority SDK type, returning the advertisement with the highest priority API type to the advertisement request terminal so as to load and render the corresponding advertisement by the advertisement request terminal. If the priority of the advertisement of the API type with the highest priority is lower than that of the advertisement of the SDK type with the highest priority, the advertisement ID of the advertisement of the SDK type with the highest priority is returned to the advertisement request terminal, the advertisement request terminal calls the SDK interface, and the corresponding advertisement is loaded from the corresponding DSP according to the received advertisement ID and rendered.

The existing advertisement request mechanism is a one-time request mechanism, and if an advertisement request end fails in loading or rendering advertisements, the advertisement request end can not continuously request the advertisements, so that the effective rate of advertisement delivery is lower.

Disclosure of Invention

The invention provides an advertisement putting processing method, equipment and system, computing equipment and readable media, which are used for realizing the repeated putting of advertisements and improving the advertisement putting efficiency.

The invention provides an advertisement putting processing method, which comprises the following steps:

according to the advertisement request sent by the advertisement request terminal, a corresponding advertisement ordering list is obtained;

and taking the advertisement parameter identifiers of the first type and the second type which are adjacent in sequence from front to back in the advertisement sequencing list as identifiers of the segmentation boundaries, and carrying out segmentation processing so that the advertisement parameter identifiers of the first type are positioned in the previous advertisement sequence segment, and the advertisement parameter identifiers of the second type are positioned in the next advertisement sequence segment to obtain a plurality of advertisement sequence segments which are sequentially arranged.

The invention also provides an advertisement putting processing method, which comprises the following steps:

sending an advertisement request to an advertisement server;

and receiving advertisement delivery carried out by the advertisement server according to the advertisement request and the sequentially arranged advertisement sequence segments.

The invention also provides an advertisement server device, which comprises:

the list acquisition module is used for acquiring a corresponding advertisement ordering list according to the advertisement request sent by the advertisement request terminal;

the segmentation processing module is used for carrying out segmentation processing by taking the advertisement parameter identifiers of the first type and the second type which are adjacent in sequence from front to back in the advertisement sequencing list as identifiers of segmentation boundaries, so that the advertisement parameter identifiers of the first type are positioned in the previous advertisement sequence segment, and the advertisement parameter identifiers of the second type are positioned in the next advertisement sequence segment, so as to obtain a plurality of advertisement sequence segments which are sequentially arranged.

The invention also provides an advertisement request terminal device, which comprises:

the sending module is used for sending an advertisement request to the advertisement server;

and the delivery processing module is used for receiving the advertisement delivery carried out by the advertisement server according to the advertisement request and the sequentially arranged advertisement sequence segments.

The invention also provides an advertisement putting processing system which comprises the advertisement request end equipment and the advertisement service end equipment which are in communication connection, wherein the advertisement service end equipment adopts the advertisement service end equipment, and the advertisement request end equipment adopts the advertisement request end equipment.

The present invention also provides a computing device comprising:

a processor; and

a memory having executable code stored thereon which, when executed by the processor, causes the processor to perform the method of any of the above.

The invention also provides a non-transitory machine-readable storage medium having stored thereon executable code which, when executed by a processor of an electronic device, causes the processor to perform the method of any of the above.

According to the advertisement putting processing method, the advertisement putting processing device, the advertisement putting processing system, the computing device and the readable medium, the advertisement ordering list can be segmented into the sequentially arranged advertisement sequence segments by adopting the technical scheme, so that the advertisement putting processing can be conveniently carried out based on the sequentially arranged advertisement sequence segments, the advertisement putting processing can be carried out according to the adjacent next advertisement sequence segment after the advertisement putting processing according to the previous advertisement sequence segment fails, and compared with the situation that only one advertisement putting processing is carried out in the prior art, the advertisement putting processing method can be used for realizing multiple times based on the sequentially arranged advertisement sequence segments obtained by the segmentation processing, and can effectively improve the advertisement putting efficiency.

Drawings

The foregoing and other objects, features and advantages of the disclosure will be apparent from the following more particular descriptions of exemplary embodiments of the disclosure as illustrated in the accompanying drawings wherein like reference numbers generally represent like parts throughout exemplary embodiments of the disclosure.

Fig. 1 is a schematic diagram of an application architecture of an advertisement delivery processing method provided by the present invention.

Fig. 2 is a schematic diagram of another application architecture of the advertisement delivery processing method provided by the present invention.

FIG. 3 is a flowchart of an advertisement delivery processing method according to a first embodiment of the present invention.

FIG. 4 is a flowchart of a second embodiment of an advertisement delivery processing method according to the present invention.

FIG. 5 is a flowchart of a third embodiment of an advertisement delivery processing method according to the present invention.

Fig. 6 is an example of an advertisement ranking list corresponding to host application information provided by the present invention.

Fig. 7 is a schematic diagram of an advertisement request based on fig. 6.

Fig. 8 is a schematic diagram of a replenishment request based on fig. 7.

Fig. 9 is a schematic structural diagram of an embodiment of an advertisement server device according to the present invention.

Fig. 10 is a schematic structural diagram of an advertisement request terminal device according to an embodiment of the present invention.

FIG. 11 is a schematic diagram of an embodiment of an advertisement delivery processing system according to an embodiment of the present invention.

FIG. 12 illustrates a schematic diagram of a computing device that may be used to implement the advertisement delivery processing method described above, according to one embodiment of the invention.

Detailed Description

Preferred embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While the preferred embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

Fig. 1 is a schematic diagram of an application architecture of an advertisement delivery processing method provided by the present invention. As shown in fig. 1, the advertisement delivery processing method of the present embodiment may be applied to an advertisement delivery processing architecture formed by an advertisement request end 100 and an advertisement service end 200.

Specifically, the advertisement request end sends an advertisement request to the advertisement server end, and the advertisement server end adopts the technical scheme of the embodiment to realize the advertisement putting process to the advertisement request end.

The advertisement request end of the embodiment may be a client end, the advertisement service end may be a server end, or the advertisement request end may also be a downstream advertisement platform, and the corresponding advertisement service end may also be an upstream advertisement platform.

The advertisement Platform related to the embodiment may include a Demand-Side Platform (DSP), a Supply-Side Platform (SSP), an advertisement transaction Platform (AD Exchange; ADX), and the like. Wherein the DSP serves the advertiser to help the advertiser to perform advertisement putting processing on the mobile internet. The DSP can enable the advertiser to use a unified bidding and feedback mode to conduct advertisement putting processing on a plurality of advertisement trading platforms. The DSP can only act as an upstream advertising platform.

SSP is a platform for carrying out all-round analysis and management on advertisement delivery processing of media. Corresponding to the DSP, SSP is a tool for media to optimize its own revenues, typically multiple SSPs will be employed for one media, and SSP is not a necessary option for media to optimize revenues.

ADX is connected with a buyer platform (such as DSP) and a seller platform (such as SSP), and a large amount of media traffic is collected and processed by accessing the SSP, so that data belonging to advertisement target clients is collected and processed, and ADX is a transaction place for realizing accurate marketing.

Fig. 2 is a schematic diagram of another application architecture of the advertisement delivery processing method provided by the present invention. As shown in fig. 2, an application architecture is exemplified that includes ADX, DSP, and SSP. Where SSP is the most downstream located advertising platform and DSP is the most upstream located advertising platform. In actual use, when SSP is used as an advertisement request end, ADX and SSP can be used as advertisement service ends. When ADX is used as an advertisement request end, the DSP can be used as an advertisement service end. In practical application, the intermediate ADX can be omitted, and the DSP can also be directly connected with the SSP to realize advertisement putting.

In addition, the client in this embodiment may be a client of SSP or ADX, and the server may be a server of SSP or ADX.

Of course, in practical application, the advertisement request end and the advertisement service end can also be other independent computing device platforms to realize the functions thereof. Only these independent computing devices are required to provide interfaces such as SDK or API type to media access, and can implement advertisement delivery processing.

In practical application, for a flow party (SSP or media with large user quantity), because the volume is large, if the flow is sold to a certain advertising platform (ADX or DSP) alone, the requirement of filling rate is difficult to meet, and the waste of the flow is caused. Traffic parties would choose to sell traffic to multiple advertising platforms. The traffic can be accessed to the advertising platforms by the SDK or API mode, but the filling rate, the advertising price and other indexes of each advertising platform have certain difference, so that the balance of the filling rate and the income is achieved by an effective strategy, and the income is maximized. In view of this problem, the technical solution of the present embodiment can be effectively solved, and the details of the following embodiments can be referred to.

The technical scheme of the invention is described below at an advertisement request end and an advertisement service end respectively.

FIG. 3 is a flowchart of an advertisement delivery processing method according to a first embodiment of the present invention. As shown in fig. 3, in the advertisement delivery processing method of this embodiment, the technical scheme of the present invention is described at an advertisement server. The method specifically comprises the following steps:

s100, acquiring a corresponding advertisement sequencing list according to an advertisement request sent by an advertisement request terminal;

the advertisement delivery processing method of the embodiment is a passive delivery completed based on the advertisement request of the advertisement request terminal. After receiving the advertisement request, the advertisement server may obtain a corresponding advertisement ranking list according to the advertisement request.

Optionally, the advertisement request of the present embodiment may carry advertisement environment parameters, where the advertisement environment parameters may include host application information and user feature information in an advertisement usage environment, where the host application information indicates the usage environment of the requested advertisement. An advertiser may define a host application environment to which the advertisement applies when the advertisement is produced. For example, some advertisements can be placed only in certain types of gaming applications, some advertisements can be placed in shopping applications, some advertisements can be placed in social applications, and so on.

In addition, the user characteristic information identifies information of the user in the host application environment, such as age, identity, etc. of the user, identity may be student, or identity level identified in revenue hierarchy, etc. For example, when an advertiser produces advertisements, information such as age, identity and the like of users for which the advertisements are applicable or not applicable can be limited, so that the advertisements can be targeted, and the advertising efficiency can be improved. And advertisers may manage advertisements with a granularity of DSP platforms, e.g., platform API-1 of the API type of company a may be adapted to serve advertisements for students older than 18 years, in which host applications, platform SDK-1 of the SDK type of company B may be adapted to serve advertisements for users with annual revenue less than 20W, in which host applications, etc. Of course, in some scenarios, advertisers may also manage with granularity of advertisements. Such as advertisements of a certain SDK type, which are applicable to staff in a certain field; advertising of a certain API type is suitable for parents, etc. who have infants less than 6 years of age.

Therefore, when the advertisement server side obtains the corresponding advertisement ordered list, the advertisement ordered list applicable to the host application environment can be obtained according to the host application information in the advertisement request.

Based on the above, it can be known that the advertisement ranking list in this embodiment may be a set of sequentially arranged advertisement parameter identifiers obtained by the advertisement server according to the host application information in the advertisement request. For example, the advertisement ranking list may specifically include the following two cases:

first case: the advertisement ranking list may include a plurality of advertisement identifications arranged according to a preset rule.

In this case, the advertisement parameter identification may be an advertisement identification. At this time, when the step S100 is performed, it is necessary to obtain a plurality of advertisement identifiers that can be put in a host application corresponding to the host application information according to the host application information in the advertisement use environment carried in the advertisement request. And then sorting the plurality of advertisement identifications according to a preset rule to obtain an advertisement sorting list.

In this case, the operator of the advertisement platform may implement the advertisement as granularity when managing and maintaining the advertisement, so that when the advertisement server requests the advertisement from the advertisement platform storing the advertisement resource information, the advertisement platform filters the host application information applicable to each managed advertisement, and may obtain a plurality of advertisement identifiers applicable to use in the host application, and then order the plurality of advertisement identifiers according to a preset rule. And, each advertisement identifier in the advertisement sorting list in this embodiment may carry a type identifier corresponding to the advertisement, such as a first type or a second type.

For example, in this case, the advertisement identifications are ordered according to a preset rule, which may include any one of the following ways:

the first way is: ordering the plurality of advertisement identifications according to the order of the advertisement prices corresponding to the advertisement identifications from high to low;

in practice, each advertisement price may be recorded in the advertisement platform. The price may be a charging reference to the placement of the advertisement for a period of time. According to the rule, the identification of the advertisement with high charge can be arranged at the front of the advertisement sorting list as much as possible, and the identification of the advertisement with low charge can be arranged at the rear of the advertisement sorting list. Through the strategy, advertisements which can bring more benefits can be arranged in front while the advertisement putting process is carried out, so that the balance of filling rate and benefits is achieved, and the benefits are maximized.

The second way is: sequencing a plurality of advertisement identifications according to the sequence from high to low of the playing frequency of the advertisements corresponding to the advertisement identifications in a preset historical time period;

in this embodiment, different advertisement click rates are different, the preference degrees of users are different, and the playing frequencies are different. In some application scenarios, the advertisement identifiers may be ordered in order of high-to-low play frequency within a preset historical time period. The preset historical time period may be a past month or a week or other historical time period, which is not exemplified here. Specifically, it can be considered that the advertisement corresponding to the advertisement identifier with higher playing frequency in the front order is more liked by the user, and the advertisement can be put out to better meet the requirement of the user, so that the viscosity to the user is increased. And the advertisement corresponding to the advertisement mark with lower playing frequency after ordering is relatively low in like degree by a user, so that the advertisement mark is placed at the back of the advertisement ordering list as much as possible.

Third mode: and sequencing the plurality of advertisement identifications according to the preset preference degree of the advertisements corresponding to the advertisement identifications from high to low.

In this embodiment, when the advertisement platform manages each advertisement, the preference degree of the user for each advertisement may be comprehensively evaluated by combining the number of times of putting each advertisement, the click rate, and other putting parameters at regular intervals. At this time, the advertisement identifications may be ranked in order from high to low according to the preset preference degree of the advertisement corresponding to each advertisement identification.

Second case: the advertisement ranking list may include identifications of a plurality of advertisement platforms arranged according to a preset rule.

In this case, the advertisement parameter identification may be an advertisement platform identification. At this time, when this step S100 is performed, it is necessary to obtain, according to the host application information in the advertisement use environment carried in the advertisement request, a plurality of advertisement platform identifiers that can be put in the host application corresponding to the host application information. And then sorting the plurality of advertisement platform identifiers according to a preset rule to obtain an advertisement sorting list.

In this case, the operator of the advertising platform may be implemented with the advertising platform as granularity in managing and maintaining advertisements. For example, all advertisements in an advertisement platform of a certain API type are suitable for gaming applications, all advertisements in an advertisement platform of a certain SDK type are suitable for social applications, and so on. Therefore, the advertisement server can obtain the identifiers of a plurality of advertisement platforms suitable for being put in the host application according to the host application information, and then order the identifiers of the advertisement platforms according to a preset rule. Similarly, each advertisement platform identifier in the advertisement sorting list of the present embodiment may carry a type identifier corresponding to the advertisement platform, for example, a first type or a second type.

For example, "sorting a plurality of advertisement platform identifiers according to a preset rule" in this embodiment may specifically include any one of the following ways:

fourth mode: sequencing a plurality of advertisement platform identifiers according to the order of the average advertisement price of each advertisement platform from high to low;

for example, the price ecpm of each thousand exposures of the advertisement can be set in each advertisement in the advertisement platform, and the average price of the advertisement in the advertisement platform can be obtained by averaging the prices of all advertisements in the same advertisement platform. At the moment, the plurality of advertisement platform identifications can be ordered according to the order of the average price of the advertisements from high to low, so that the probability of advertising on the platform with high advertisement value is higher, and the benefit of the advertisements can be ensured. Similarly, through the strategy, advertisements which can bring more benefits can be arranged in front while the advertisement putting process is carried out, so that the balance of the advertisement filling rate and the advertisement benefits is achieved, and the benefits are maximized.

A fifth mode: sequencing a plurality of advertisement platform identifiers according to the order of the advertisement filling rate of each advertisement platform from high to low;

the advertisement filling rate is an important index in the advertisement putting process. However, for various reasons, such as advertisement delivery amount of an advertiser, matching degree of advertisement audience and advertisement, technical problems, etc., the advertisement filling rate is less than 100%, and in order to improve advertisement delivery efficiency, in this embodiment, the plurality of advertisement platform identifiers are ordered according to the order of the advertisement filling rate of each advertisement platform from high to low, so that the advertisement platform with high advertisement filling rate can deliver advertisement with maximum probability, and the advertisement delivery efficiency is improved while the advertisement filling rate is ensured.

A sixth mode: sequencing a plurality of advertisement platform identifiers according to a preset sequence of acquiring the percentage of the advertisement quantity from each advertisement platform from high to low; or alternatively

In practical application, the advertisement server may also autonomously set a percentage of the number of advertisements obtained from each advertisement platform, for example, in a certain period of time, may set 30% of advertisements obtained from advertisement platform a, 50% of advertisements obtained from advertisement platform B, and 20% of advertisements obtained from advertisement platform C. And then, sorting a plurality of advertisement platform identifiers according to the sequence from high to low according to the percentage of the advertisement quantity, so that the advertisement in the advertisement platforms with higher percentage is more easily selected for advertisement delivery.

A seventh mode: and sequencing a plurality of advertisement platform identifiers according to the preset preference degree of each advertisement platform from high to low.

In this embodiment, the preference degree of each advertisement platform may be obtained by counting the click rate of the advertisement of each advertisement platform in a certain period of time, where a high click rate indicates that the preference degree of the user for the advertisement platform is high, and a low click rate indicates that the preference degree of the user for the advertisement platform is low. In this embodiment, the plurality of advertisement platforms can be ranked according to the order of the preference degree of each advertisement platform from high to low, so that the advertisements of the advertisement platforms with high preference degree can be more delivered, thereby more advertisements which are preferred by users can be delivered, the advertisement delivery efficiency is improved, and the viscosity of the users is increased.

It should be noted that, the advertisement ranking list corresponding to each host application information may be fixed for a certain period of time. After the advertisement ordering list corresponding to the host application information is obtained in the above manner within a certain period of time, when the advertisement of the host application is requested again, the advertisement ordering list generated before can be directly used.

In addition, it should be noted that, in either the first case or the second case, the advertisement identifiers or the identifiers of the advertisement platforms in the advertisement ranking list of the present embodiment may both carry the identifiers of the corresponding advertisement types. The advertisement types in this embodiment may be distinguished by the access manner of the advertisement media, such as API types or SDK types, and in practical application, other advertisement types may also be included, which are not described herein in detail. In this embodiment, the advertisement ranking list includes two types, namely, the first type and the second type. For example, where the first type may be an SDK type and the second type may be an API type.

Based on the foregoing, it can be known that the advertisement parameter identifier in this embodiment may be an advertisement identifier or an advertisement platform identifier, and when the advertisement parameter identifier is an advertisement identifier, the advertisement identifier also carries type identifier information of an advertisement. Since different advertisements may adopt the same advertisement type, only the type identification information of the advertisement cannot be adopted as the identification of the advertisement, and the advertisement identification also needs to carry the identification of the advertisement different from the self identification of other advertisements. I.e. it is understood at this point that the advertisement identification includes both an identification of the type of advertisement and an identification of the advertisement itself. The advertisement in this embodiment may be of a first type or a second type, for example, the first type may be an SDK type and the second type may be an API type. For example, SDK-D1 may represent an advertisement of type SDK, advertisement itself identified as D1, and API-P1 may represent an advertisement of type API, advertisement itself identified as P1. When the advertisement parameter identification is an advertisement platform identification, the advertisement parameter identification carries type identification information of the advertisement platform. The platform of the advertisement refers to the source platform of the advertisement. Similarly, since different advertisement platforms may be of the same type, only the type identification information of the advertisement platform cannot be used as the identification of the advertisement platform, and the advertisement platform identification also needs to carry the identification of the advertisement platform different from the identification of other advertisement platforms. Similarly, the advertisement platform identification can be understood to comprise two parts of the type identification of the advertisement platform and the self identification of the advertisement platform. The advertisement platform in this embodiment may be of a first type or a second type, and similarly, the first type may be of an SDK type and the second type may be of an API type. For example, SDK-1 may represent an advertisement platform of type SDK, advertisement platform itself identified as 1, and API-2 may represent an advertisement platform of type API, advertisement platform itself identified as 2.

S101, taking advertisement parameter identifiers of a first type and a second type which are adjacent in sequence from front to back in an advertisement sequencing list as identifiers of segmentation boundaries, and carrying out segmentation processing so that the advertisement parameter identifiers of the first type are positioned in a former advertisement sequence segment, and the advertisement parameter identifiers of the second type are positioned in a latter advertisement sequence segment to obtain a plurality of advertisement sequence segments which are sequentially arranged;

the segmentation processing of the advertisement ordered list in this embodiment may be understood as analyzing the advertisement ordered list, and taking the advertisement parameter identifiers of the first type and the second type that are adjacent in the front-back order as the identifiers of the segmentation boundary, that is, cutting off the advertisement parameter identifiers of the first type and the second type that are adjacent in the front-back order, so that the advertisement parameter identifiers of the first type are located in the previous advertisement sequence segment and the advertisement parameter identifiers of the second type are located in the subsequent advertisement sequence segment. For example, advertisements of a first type are denoted by A and advertisements of a second type are denoted by B, and for the ordered list of advertisements "A1, A2, B1, B2, A3, B3, A4, A5, B4" four segments "A1, A2", "B1, B2, A3", "B3, A4, A5" and "B4" may be segmented. For another example, for the advertisement ranking list "B1, B2, A1, A2, B3, A4, B5, B6", three segments "B1, B2, A1, A2", "B3, A4" and "B5, B6" may be segmented.

The segmentation rule of the embodiment can make the other advertisement sequence segments except the first advertisement sequence segment use the advertisement parameter mark of the second type as the beginning of the advertisement sequence segment, thus ensuring that the advertisement of the second type is preferentially delivered when the advertisement delivery processing is carried out according to the advertisement sequence segment. The second type of advertisement may be set as an API type of advertisement according to the need to ensure that the request for advertisement is not wasted. Or special advertisements, such as public welfare advertisements, can be set according to actual demands so as to maintain the ecological environment of the advertisements; or some advertisements with higher benefits can be provided, so that advertising benefits are brought; etc.

S102, based on the advertisement request, advertisement putting is carried out on the advertisement request end according to a plurality of advertisement sequence segments which are arranged in sequence, so that after advertisement putting according to the previous advertisement sequence segment fails, advertisement putting is carried out according to the adjacent next advertisement sequence segment.

For example, according to the user characteristic information in the advertisement request, advertisement delivery is performed to the advertisement request terminal according to a plurality of advertisement sequence segments arranged in sequence, so as to prevent that no advertisement is delivered after the advertisement delivery of the previous advertisement sequence segment fails, resulting in low advertisement delivery efficiency. In this embodiment, after the advertisement delivery fails according to the previous advertisement sequence segment, the advertisement delivery is performed according to the next advertisement sequence segment adjacent to the previous advertisement sequence segment, so that the advertisement delivery efficiency can be improved.

After the segmentation processing in this embodiment is adopted, when the advertisement delivery processing is performed according to each advertisement sequence segment, advertisements of a certain type, such as the second type, are delivered as much as possible, and advertisements of another type, such as the first type, are supplemented. For example, if the second type advertisement is an API type advertisement and the first type advertisement is an SDK type advertisement, the API type advertisement may be preferentially placed according to the advertisement sequence segment by the segmentation process of this embodiment, so as to ensure that the API request is not wasted; when the API type advertisement is not filled, the SDK type advertisement in the advertisement sequence segment can be adopted to supplement, so that the filling rate of the advertisement can be effectively ensured.

In practical applications, the first type and the second type of the embodiment may be other types of advertisements, and only the type of the advertisement to be preferentially put needs to be set to the second type during the segmentation processing, which is not described in detail herein.

According to the advertisement putting processing method, the advertisement ordering list can be segmented into the plurality of advertisement sequence segments which are sequentially arranged by adopting the technical scheme, so that the advertisement putting processing can be conveniently carried out on the basis of the plurality of advertisement sequence segments which are sequentially arranged, and therefore, the advertisement putting processing can be carried out according to the adjacent next advertisement sequence segment after the advertisement putting processing according to the previous advertisement sequence segment fails, and compared with the situation that only one advertisement putting processing is carried out in the prior art, the technical scheme of the embodiment can realize multiple times of advertisement putting and can effectively improve the advertisement putting efficiency.

In addition, in the embodiment, when advertisement putting processing is performed according to advertisement sequence segmentation, the advertisement of the second type can be ensured to be put in as preferentially as possible, and when the advertisement of the second type is not filled, the advertisement of the first type can be adopted as supplement, so that the filling rate of the advertisement can be effectively ensured.

FIG. 4 is a flowchart of a second embodiment of an advertisement delivery processing method according to the present invention. As shown in fig. 4, in this embodiment, step S102 "based on the advertisement request, according to the number of advertisement sequence segments arranged in sequence, advertisement delivery processing is performed to the advertisement requesting end, so as to deliver advertisements according to the next following advertisement sequence segment after the failure of delivering advertisements according to the previous advertisement sequence segment, which is described in detail in the embodiment shown in fig. 3. Specifically, the method comprises the following steps:

s200, acquiring an advertisement sequence segment which is not put through and is ranked the most forward from a plurality of advertisement sequence segments as a current advertisement sequence segment;

in this embodiment, the advertisement parameter identifier is used as an advertisement platform identifier, the first type is an SDK type, and the second type is an API type.

For example, the first time a current advertisement sequence segment is obtained from a plurality of advertisement sequence segments, the first advertisement sequence segment with the first order is taken, and each time the advertisement sequence segment is updated, the next immediately adjacent advertisement sequence segment after the last current advertisement sequence segment is taken as the updated current advertisement sequence segment.

S201, combining user characteristic information, and carrying out advertisement putting processing on an advertisement request terminal according to the current advertisement sequence segment;

for example, this step S201 may include the following steps when it is specifically implemented:

(a2) Judging whether the current advertisement sequence segment comprises an API type advertisement platform identifier or not; if so, executing the step (b 2), and if not, directly executing the step (c 2);

in a specific implementation, step (a 2) may not include the API type advertisement platform identification for the first one of the plurality of advertisement sequence segments for the current advertisement sequence segment, and include the API type advertisement platform identification for all other segments other than the first one of the plurality of advertisement sequence segments. I.e., the first of a number of advertisement sequence segments, may include only one, two, or more SDK-type advertisement platform identifications. One, two or more consecutive API-type advertising platform identifications may also be included in the first half, and one, two or more SDK-type advertising platform identifications may be included in the second half.

Whereas other segments than the first of the several advertisement sequence segments, the first half necessarily includes one, two or more consecutive API-type advertisement platform identifications, and the second half may also include one, two or more SDK-type advertisement platform identifications. Of course, for the last segment of the number of advertisement sequence segments, only the API type of advertisement platform identification may be included, as no further segments are required later, and the SDK type of advertisement platform identification may not be included.

(b2) According to the user characteristic information, acquiring advertisement material information returned by an advertisement platform with an API type in the current advertisement sequence section and corresponding advertisement identification, wherein the advertisement material information corresponds to the advertisement platform identification; performing step (c 2);

even if the current advertisement sequence segment comprises a plurality of API type advertisement platform identifiers, only the advertisement material information returned by the advertisement platform corresponding to the API type advertisement platform identifier and the corresponding advertisement identifier need to be obtained.

Of course, in practical application, if the current advertisement sequence segment includes an API type advertisement platform identifier, there may be a case that the corresponding advertisement material information is not obtained due to other reasons.

(c2) According to the user characteristic information, acquiring advertisement identifiers returned by advertisement platforms corresponding to the advertisement platform identifiers of each SDK type in the current advertisement sequence segment; performing step (d 2);

and for the advertisement platform identifiers of the SDK types, the advertisement identifiers returned by the corresponding advertisement platform identifiers of the advertisement platform of each SDK type in the current advertisement sequence segment need to be acquired.

(d2) The advertisement information is returned to the advertisement request end;

if the current advertisement sequence segment does not comprise the API type advertisement platform identification or the API type advertisement is not filled, the advertisement putting information only comprises the SDK type advertisement platform identifications and the corresponding advertisement identifications.

If the current advertisement sequence segment comprises an API type advertisement platform identifier, and the API type advertisement is filled, the advertisement delivery information comprises advertisement material information returned by the API type advertisement platform, advertisement identifiers, SDK type advertisement platform identifiers and corresponding advertisement identifiers.

The advertisement putting information of the embodiment is used for loading and rendering the corresponding advertisement by the advertisement request end, so that the advertisement putting processing is realized; if the advertisement is of the API type, the advertisement material information and the advertisement identification can be directly received through the API interface, and the advertisement of the API type corresponding to the advertisement identification is loaded and rendered. The advertisement platform identifiers of all the SDK types and the corresponding advertisement identifiers in the advertisement putting information are arranged in the current advertisement sequence section according to the advertisement platform identifiers of all the SDK types in sequence. That is, the advertisement platforms of the SDK types returned to the advertisement requesting terminal identify the corresponding advertisements, and the order in the current advertisement sequence segment needs to be maintained, so that when the advertisement requesting terminal reloads and renders the advertisements, the advertisement requesting terminal needs to load or render the advertisements corresponding to the next SDK type only when the advertisement corresponding to the previous SDK type fails to load or render according to the order.

For each SDK type advertisement platform identifier and corresponding advertisement identifier, when the advertisement request terminal loads and renders the advertisement, the advertisement request terminal needs to request the advertisement material information corresponding to the advertisement identifier to the corresponding advertisement platform according to the characteristic information of the user, and then the advertisement request terminal loads and renders the advertisement material information of the corresponding SDK type.

In the above embodiment, different media access manners are taken as examples for the first type and the second type, and in practical application, if the first type and the second type are other types, corresponding advertisement delivery information may be obtained according to the media access manner of the advertisement of the type, for example, the first type and the second type are the same media access manner, and the advertisement delivery information may be obtained in the same manner.

For example, the step (b 2) "obtaining, according to the user feature information, the advertisement material information returned by the corresponding advertisement platform and the corresponding advertisement identifier of the advertisement platform of the API type in the current advertisement sequence segment" may specifically include the following steps:

(a3) Acquiring an advertisement platform identifier of a first API type from front to back in a current advertisement sequence segment, and taking the advertisement platform identifier as a current advertisement platform identifier;

(b3) Sending an advertisement request carrying user characteristic information to a current advertisement platform corresponding to the current advertisement platform identifier through an API interface, so that the corresponding current advertisement platform determines whether corresponding advertisement material information exists in the current advertisement platform according to the user characteristic information, and filling the API interface by adopting the corresponding advertisement material information and the corresponding advertisement identifier when the corresponding advertisement material information exists;

(c3) Detecting whether the API interface has advertisement filling, if so, executing the step (d 3); if not, executing the step (e 3);

(d3) And receiving and caching the advertisement material information returned by the current advertisement platform and the corresponding advertisement identification, and ending.

(e3) Judging whether the current advertisement sequence segment also comprises an API type advertisement platform identifier; if so, executing the step (f 3); if not, it indicates that the API advertisement in the current advertisement sequence segment is not filled, and then step (c 2) is performed according to the above embodiment.

(f3) Acquiring the current advertisement platform identifier in the current advertisement sequence segment, and updating the next adjacent advertisement platform identifier of the API type into the current advertisement platform identifier; returning to step (b 3) to begin making advertisement requests based on the current advertisement platform identification.

For example, step (c 2) in the foregoing embodiment "according to the user feature information, obtain the advertisement identifier returned by the advertisement platform corresponding to the advertisement platform identifier of each SDK type in the current advertisement sequence segment", and may specifically include the following steps when implemented:

(a4) Sending advertisement requests carrying user characteristic information to corresponding advertisement platforms of the advertisement platform identifications of the SDK types in the current advertisement sequence segments, so that whether advertisements conforming to the user characteristic information exist in the advertisement platforms of the SDK types or not is determined by the advertisement platforms of the SDK types according to the user characteristic information, and when the advertisements exist, the corresponding advertisement identifications of the advertisement platforms of the SDK types are obtained;

(b4) And receiving and caching advertisement identifications returned by the advertisement platforms of the SDK types.

For the SDK type advertisements, only the corresponding advertisement identifiers returned by the advertisement platforms of the SDK types are required to be obtained due to the unique access mode.

S202, judging whether advertisement putting processing carried out according to the current advertisement sequence segment fails or not; if the failure occurs, step S203 is executed; if successful, the operation is not carried out, and the process is finished.

For example, this step S202 "determine whether the advertisement delivery process performed according to the current advertisement sequence segment fails", and when implemented, may specifically include the following steps:

(a5) Detecting whether an advertisement supplementing request which is sent by an advertisement request terminal and carries a target advertisement platform identifier is received in a preset time period, wherein the target advertisement platform identifier is the last SDK type advertisement platform identifier in a current advertisement sequence section adopted when the last advertisement request is processed; if received, executing step (b 5); otherwise, if the advertisement is not received, the advertisement delivery processing is determined to be successful, and any operation is not needed to be executed temporarily.

(b5) And determining that the advertisement delivery processing fails.

S203, acquiring the next adjacent advertisement sequence segment of the current advertisement sequence segment from the plurality of advertisement sequence segments as the updated current advertisement sequence segment so as to perform advertisement delivery processing to the advertisement request terminal based on the updated current advertisement sequence segment.

When the advertisement putting process is not successful, correspondingly, determining the corresponding current advertisement sequence segment in the last request according to the target advertisement platform identification in the advertisement supplementing request; and acquiring the next adjacent advertisement sequence segment of the current advertisement sequence segment from the sequentially arranged advertisement sequence segments as the updated current advertisement sequence segment. And then advertisement putting processing is carried out based on the updated current advertisement sequence segment, and the implementation principle is the same as that described above, and the detailed description is omitted.

According to the advertisement putting processing method, by adopting the technical scheme and adopting the supplementary request mode, after advertisement putting according to the previous advertisement sequence segment fails, the next advertisement sequence segment is continuously used for advertisement putting processing, so that advertisement putting efficiency can be effectively guaranteed, and advertisement filling rate is guaranteed. And after the request is supplemented, the API type advertisement is put in priority, so that the API type advertisement can be effectively ensured not to be wasted. FIG. 5 is a flowchart of a third embodiment of an advertisement delivery processing method according to the present invention. As shown in fig. 5, in the advertisement delivery processing method of this embodiment, the technical scheme of the present invention is described at the advertisement request end side. The method specifically comprises the following steps:

s300, sending an advertisement request to an advertisement server;

the advertisement request in this embodiment may carry advertisement environment parameters, where the advertisement environment parameters include host application information and user feature information in the advertisement usage environment, so that the advertisement server may perform advertisement delivery according to the host application information and the user feature information.

S301, receiving advertisement putting which is carried out by an advertisement server according to a plurality of advertisement sequence segments arranged in sequence based on an advertisement request;

The advertisement server obtains a corresponding advertisement sequencing list according to the advertisement request by the sequentially arranged advertisement sequence segments; and segmenting the advertisement sequencing list, so that the advertisement parameter identifiers of the first type and the second type which are adjacent in sequence in the front-back direction in the advertisement sequencing list are respectively positioned in the front-back advertisement sequence segments, and the details can be obtained by referring to the record of the advertisement server, and are not repeated herein.

The advertisement parameter identifier in this embodiment may be an advertisement identifier or an advertisement platform identifier. In this embodiment, the first type is an SDK type, the second type is an API type, and the two types of this embodiment are different media access manners. In practical applications, the first type and the second type may be the same media access type, and different other types may be used to distinguish between the first type and the second type, such as public benefit type and non-public benefit type, high-benefit type and low-benefit type, or other types, which are not described herein in detail.

For example, when this step 301 is performed, each time the advertisement service terminal receives an advertisement request, the advertisement is delivered according to a segment of the advertisement sequence, and in this embodiment, the advertisement sequence segment used when the advertisement delivering process is performed is referred to as a current advertisement sequence segment. Specifically, advertisement putting information corresponding to a current advertisement sequence segment returned by an advertisement server side is received, wherein the advertisement putting information is obtained by the advertisement server side according to an advertisement request; and then loading and rendering the corresponding advertisement according to the advertisement putting information corresponding to the current advertisement sequence segment, so as to realize advertisement putting processing.

The advertisement delivery information in this embodiment may include the following two cases:

first case: if the current advertisement sequence segment adopted by the advertisement server for advertisement delivery processing does not include the advertisement parameter identifier of the second type, such as an API, this may happen in the first advertisement sequence segment in the sequentially arranged advertisement sequence segments. Or the current advertisement sequence segment comprises advertisement parameter identifiers of a second type such as an API, but when the API interface is not filled in the advertisement putting information returned by the advertisement server for other reasons, the advertisement putting information can only comprise advertisement parameter identifiers of all the first types such as SDK and corresponding parameter information; the advertisement parameter identifiers of the first type such as SDK are arranged according to the sequence in the current advertisement sequence segment;

if the advertisement parameter identifier is an advertisement identifier, the corresponding parameter information may be address information of the advertisement. If the first type is the SDK type, due to the particularity of the media access mode of the advertisement type, the advertisement requesting terminal is required to call the SDK interface to request the advertisement material information corresponding to the advertisement identifier from the advertisement address information according to the advertisement identifier and the advertisement address information in the advertisement putting information, and if the SDK interface is filled, the advertisement material information is acquired, and the corresponding advertisement can be loaded and rendered at the moment. And the advertisement putting information comprises advertisement parameter identifiers and corresponding parameter information of all SDKs arranged in sequence in the current advertisement sequence segment, so that when the advertisement filling fails or the loading or the rendering fails according to the previous advertisement parameter identifier, the advertisement filling and the loading and the rendering can be carried out by using another advertisement parameter identifier adjacent to the advertisement filling until the advertisement filling of all SDKs returned based on the current sequence segment fails, and the advertisement putting processing of the current advertisement sequence segment is considered to fail.

If the advertisement parameter identifier is an advertisement platform identifier, the corresponding parameter information may be the advertisement identifier. If the first type is the SDK type, the advertisement requesting terminal is required to request the advertisement material information corresponding to the advertisement identification from the advertisement platform corresponding to the advertisement platform identification through the SDK interface according to the advertisement platform identification and the advertisement identification in the advertisement putting information. Then it can be loaded and rendered. The other implementation principles are the same and will not be described in detail here.

Second case: if the current advertisement sequence segment adopted by the advertisement server for advertisement delivery processing includes the advertisement parameter identifier of the second type such as API, and the corresponding advertisement is filled, the situation occurs in other advertisement sequence segments except the first advertisement sequence segment in the plurality of advertisement sequence segments which are arranged in sequence. In this case, the advertisement delivery information includes, in addition to the advertisement parameter identifiers of the first types and the corresponding parameter information, material information and advertisement identifiers of the advertisement of the API, and is located at the beginning of the advertisement delivery information. That is, the loading and rendering of the advertisement information is also performed in the order of the advertisement parameter identifiers in the current advertisement sequence segment.

For example, when loading and rendering corresponding advertisements according to advertisement delivery information, material information of the advertisements of the second type, namely the API type, is loaded and rendered first so as to ensure that the API request is not wasted. When the loading or rendering of the API type advertisement fails, sequentially acquiring the SDK type advertisement according to the record of the first condition, if the previous SDK type advertisement delivery processing fails, acquiring the unloaded and forefront SDK advertisement parameter identifiers according to the sequence of the advertisement parameter identifiers of each SDK in the advertisement delivery information, and acquiring corresponding advertisement material information to load and render the advertisement.

S302, detecting whether advertisement putting processing based on the current advertisement sequence segment in the plurality of advertisement sequence segments fails; if the operation fails, step S303 is executed, otherwise, if the operation is successful, no operation is executed.

In the two cases, according to the advertisement delivery information corresponding to the current advertisement sequence segment, whether the advertisement delivery processing of the current advertisement sequence segment fails or not needs to be detected in the process of realizing the advertisement delivery processing, and when the advertisement delivery processing fails, a related technical scheme is adopted in time for remediation. If the advertisement delivery process is successful, this means that the normal advertisement delivery process is continued, and no operation may be performed.

For example, this step, when performed, may detect whether all advertisement delivery processing based on advertisement delivery information of the current advertisement sequence segment has been loaded or failed to render; if yes, determining that the advertisement delivery processing based on the current advertisement sequence segment fails.

When the advertisement delivery processing is performed based on the advertisement delivery information of the current advertisement sequence segment, as described in the above embodiment, the advertisement material information is obtained, loaded and rendered according to the sequence from front to back of each advertisement parameter identifier in the current advertisement sequence segment. If loading or rendering of the corresponding advertisement material information according to the previous advertisement parameter identification fails, acquiring the next advertisement parameter identification to acquire the corresponding advertisement material information, and loading and rendering. If loading or rendering fails until the last first type of advertisement material information, namely SDK type advertisement in the current advertisement sequence segment, at the moment, all advertisement casting based on the advertisement casting information of the current advertisement sequence segment is considered to be failed to be loaded or rendered, so that the advertisement casting processing based on the current advertisement sequence segment is determined to be failed. And if only one advertisement parameter identifier is loaded and rendered successfully in the current advertisement sequence segment, the information related to other advertisement parameter identifiers positioned behind the advertisement parameter identifier in the advertisement putting information is ignored.

S303, sending an advertisement supplementing request to the advertisement server side so that the advertisement server side updates the current advertisement sequence segment according to the sequentially arranged advertisement sequence segments, and carrying out advertisement putting processing based on the updated current advertisement sequence segment;

for example, in this embodiment, the advertisement supplement request sent to the advertisement server may carry a target advertisement parameter identifier, where the target advertisement parameter identifier is the last advertisement parameter identifier in the current advertisement sequence segment, so that the advertisement server determines, according to the target advertisement parameter identifier, the current advertisement sequence segment corresponding to the last request; and updating the next adjacent advertisement sequence segment in the sequence arranged advertisement sequence segments to the current advertisement sequence segment.

S304, receiving advertisement delivery by the advertisement server according to the updated current advertisement sequence segment.

Based on the above, it can be known that when the advertisement request end loads and renders the advertisement, if the advertisement delivery information returned by the advertisement server end includes the advertisement identifier and the advertisement material information of the API type, the advertisement of the API type is preferentially loaded and rendered, so as to ensure that the advertisement request of the API type is not wasted. Otherwise, if the loading or rendering of the advertisement of the API type fails, firstly loading and rendering the advertisement corresponding to the advertisement identification of the SDK type with the front sequence, and if the loading or rendering fails, analogizing is performed until the last advertisement identification of the SDK type which is tried to be loaded and rendered back, so as to ensure the delivery of the advertisement as much as possible. If the loading or rendering fails, determining that the delivery fails and supplementing the request is needed. Otherwise, if the rendering and loading of the advertisement of the API type are successful, the advertisement request end ignores the received advertisement identifications of the SDK type, and in the process of attempting to load and render the advertisements corresponding to the advertisement identifications according to the returned advertisement identifications of the SDK type, if the advertisement corresponding to the advertisement identification of a certain SDK type is successfully loaded and rendered, the advertisement identifications of the SDK type in the returned advertisement delivery information are ignored after the advertisement identifications of the SDK type are successfully loaded and rendered.

And in the follow-up process, if the release of the updated current advertisement sequence segment fails, continuing to supplement the request, continuing to update the current advertisement sequence segment, and performing advertisement release processing based on the updated current advertisement sequence segment, so that one-time advertisement release processing can be always realized. If all advertisement sequence segments in the advertisement sequencing list are polled, the advertisement delivery processing of the advertisement request fails, and the probability of occurrence of the situation in the advertisement delivery processing process is very small.

After the advertisement request end sends the advertisement request to the advertisement server end, the advertisement request may not be successfully sent to the advertisement server end, or the advertisement server end may not successfully return the information to the advertisement request end, which results in that the advertisement request end always waits for the advertisement server end to return the information for advertisement putting. In order to avoid waiting for the advertisement request end, the embodiment may further include the following steps: detecting whether the interval time length before advertisement delivery returned by the advertisement server does not receive after sending an advertisement request to the advertisement server reaches a preset time length threshold; if yes, interrupting the flow of the advertisement request, and the default advertisement request is not filled, and then a new advertisement request can be initiated. Otherwise, continuing to wait until the interval time reaches a preset time length threshold.

The advertisement delivery processing method in this embodiment is different from the embodiments shown in the foregoing figures and fig. 2 in that the embodiments shown in the foregoing figures 1 and fig. 2 describe the technical solution of the present invention at the advertisement server, while the embodiment describes the technical solution of the present invention at the advertisement request end, and the specific implementation principle is the same, and details may refer to the description of the embodiment shown in fig. 1 and will not be repeated here.

According to the advertisement putting processing method, the advertisement server side can divide the advertisement ordering list into a plurality of advertisement sequence sections which are sequentially arranged, so that the advertisement request side can receive advertisement requests at the advertisement request side, advertisement putting processing is carried out according to the plurality of advertisement sequence sections which are sequentially arranged, and advertisement putting processing can be carried out according to the adjacent next advertisement sequence section after the advertisement putting processing according to the previous advertisement sequence section fails.

The technical solution of the present invention is described below in connection with an example of an advertisement ranking list. FIG. 6 is an illustration of an ordered list of advertisements corresponding to host application information provided by the present invention; fig. 7 is a schematic diagram of an advertisement request based on fig. 6. The left side of FIG. 6 shows an advertisement ranking list corresponding to host application information, AP-1, AP-2, SDK-1, API-3, SDK-2, SDK-3 and API-4, wherein each identifier represents a corresponding DSP, i.e. in this embodiment, advertisement parameter identifiers are taken as advertisement platform identifiers as examples. Segmenting the advertisement sequencing list on the left side according to the segmentation mode of the embodiment to obtain three advertisement sequence segments on the right side shown in fig. 6, wherein the obtained first advertisement sequence segment is AP-1, AP-2 and SDK-1, and the second advertisement sequence segment is API-3, SDK-2 and SDK-3; the third advertisement sequence is segmented into API-4. The advertisement delivery processing method of the above-described embodiment is described in detail below taking the above-described advertisement ordered list and the resulting three advertisement sequence segments as an example.

After the advertisement request terminal sends a primary advertisement request carrying advertisement environment parameters to the advertisement service terminal, the advertisement service terminal returns to the advertisement request terminal according to the DSP platform of the AP-1, the AP-2 and the SDK-1 in the first advertisement sequence segment corresponding to the host application according to the following rules:

step 1, an advertisement server sequentially requests an API type advertisement in a first advertisement sequence segment according to user characteristic information until a first filled API platform returns advertisement material data and is cached at the advertisement server; if none is filled, or the API type advertisement is not contained within the first advertisement sequence segment, then no caching is performed.

And 2, in the SDK type advertisements in the first advertisement sequence segment, inquiring corresponding advertisement identifiers according to the user characteristic information, and caching at an advertisement server. In practical application, if the first advertisement sequence segment does not contain the SDK type advertisement, the first advertisement sequence segment is not cached.

And step 3, combining the data in the step 1 and the step 2 together and returning the combined data to the advertisement request terminal.

Specifically, as shown in fig. 7, the data returned by the advertisement server in the above step 3 to the advertisement request end includes the following three cases:

case 1: the advertisement server initiates an advertisement request to the API-1 based on the user characteristic information and obtains advertisement filling, and the advertisement server caches advertisement materials and advertisement identifications returned by the API-1; the advertisement service terminal inquires the SDK-1 based on the user characteristic information, acquires a corresponding advertisement identifier and caches the advertisement identifier; the advertisement server returns the advertisement materials and the advertisement identifications returned by the API-1 and the advertisement identifications returned by the SDK-1 to the advertisement request terminal.

Case 2: the advertisement service end initiates an advertisement request to the API-1 based on the user characteristic information, but no advertisement filling exists; the advertisement server end initiates an advertisement request to the API-2 based on the user characteristic information and obtains advertisement filling, and the advertisement server end caches the advertisement materials and the advertisement identifications returned by the API-2; inquiring corresponding advertisement identifications in the SDK-1 based on the user characteristic information and caching; and finally, the advertisement server returns the advertisement identifier returned by the API-2 and the advertisement material information and the advertisement identifier returned by the SDK-1 to the advertisement request terminal.

Case 3: the advertisement service end initiates an advertisement request to the API-1 based on the user characteristic information, but no advertisement filling exists; the advertisement service end initiates an advertisement request to the API-2 based on the user characteristic information, and no advertisement filling exists; the advertisement server inquires the corresponding advertisement identification in the SDK-1 based on the user characteristic information and directly returns to the advertisement request terminal.

Then, after the advertisement request end receives the return of the advertisement service end, the advertisement is displayed according to the following rules:

a. if the interface response contains an API-type advertisement (up to only 1 DSP platform), then loading and rendering the API-type advertisement content and informing the host application that the advertisement is ready; the SDK type advertisement parameters are ignored at this time.

b. Under the premise of a, if the rendering of the advertisement of the API type fails, or the interface does not contain the advertisement of the API type correspondingly, selecting the identification of the advertisement of the SDK type with the forefront ordering, calling the interface of the SDK of the corresponding DSP platform, and if the SDK interface of the DSP indicates that the loading of the advertisement is successful, informing the host application that the advertisement is ready.

c. And b, if the advertisement interface of the SDK type indicates no filling or loading fails, selecting the second-ordered advertisement of the SDK type for carrying out the call of the SDK interface. If the SDK interface of the DSP indicates that the loading of the advertisement is successful, the host application is notified that the advertisement is ready.

d. And so on until all the SDK types loaded to the advertisement or interface response fail to be loaded. At this point, the replenishment request advertisement phase is entered.

Fig. 8 is a schematic diagram of a replenishment request based on fig. 7. As shown in fig. 8, when the advertisement request end sends a supplement request to the advertisement server end, the last unfilled advertisement platform identifier is carried as a parameter. Thus, after receiving the request, the advertisement server finds the current segment from the priority list according to the received advertisement platform identifier, and analyzes the API-3, the SDK-2 and the SDK-3 in the second advertisement sequence segment according to the processing mode of the first advertisement sequence segment. As shown in FIG. 8, if the API-3 is populated, the advertisement server correspondingly returns the advertisement identification and advertisement material information returned by the API-3 and the advertisement identifications returned by the SDK-2 and the SDK3 to the advertisement request terminal. If the API-3 is not filled, correspondingly, the advertisement server returns the advertisement identifications returned by the SDK-2 and the SDK3 to the advertisement request terminal. Similarly, if the advertisement put based on the second advertisement sequence segment still fails, the advertisement put processing is continuously performed by adopting the API-4 in the third advertisement sequence segment, the implementation principle is the same, and no description is repeated.

According to the scheme, the advertisement putting efficiency can be effectively improved, the filling rate of advertisements is guaranteed, and the advertisement request of the API type is guaranteed not to be wasted.

Fig. 9 is a schematic structural diagram of an embodiment of an advertisement server device according to the present invention. As shown in fig. 9, the advertisement server device of this embodiment includes:

the list acquisition module 10 is used for acquiring a corresponding advertisement ordering list according to an advertisement request sent by the advertisement request terminal;

the segmentation processing module 11 is configured to perform segmentation processing by using, as a segment boundary identifier, advertisement parameter identifiers of a first type and a second type that are adjacent in sequence from front to back in the advertisement sequencing list acquired by the list acquisition module 10, so that the advertisement parameter identifier of the first type is located in a previous advertisement sequence segment, and the advertisement parameter identifier of the second type is located in a subsequent advertisement sequence segment, to obtain a plurality of advertisement sequence segments that are sequentially arranged;

the advertisement delivery processing module 12 is configured to perform advertisement delivery processing to the advertisement requesting end according to the sequentially arranged advertisement sequence segments obtained by the segment processing module 11 based on the advertisement request, so as to deliver advertisements according to the next adjacent advertisement sequence segment after the advertisement delivery failure according to the previous advertisement sequence segment.

Further alternatively, the list obtaining module 10 is configured to:

according to host application information in an advertisement use environment carried in an advertisement request, a plurality of advertisement parameter identifiers which can be put in host applications corresponding to the host application information are obtained;

and sorting the plurality of advertisement parameter identifiers according to a preset rule to obtain an advertisement sorting list.

Further alternatively, when the advertisement parameter identifier is an advertisement identifier, the list obtaining module 10 is configured to:

ordering the plurality of advertisement identifications according to the order of the advertisement prices corresponding to the advertisement identifications from high to low;

sequencing a plurality of advertisement identifications according to the sequence from high to low of the playing frequency of the advertisements corresponding to the advertisement identifications in a preset historical time period; or alternatively

And sequencing the plurality of advertisement identifications according to the preset preference degree of the advertisements corresponding to the advertisement identifications from high to low.

Further alternatively, when the advertisement parameter identifier is an advertisement platform identifier, the list obtaining module 10 is configured to:

sequencing a plurality of advertisement platform identifiers according to the order of the average advertisement price of each advertisement platform from high to low;

sequencing a plurality of advertisement platform identifiers according to the order of the advertisement filling rate of each advertisement platform from high to low;

Sequencing a plurality of advertisement platform identifiers according to a preset sequence of acquiring the percentage of the advertisement quantity from each advertisement platform from high to low; or alternatively

And sequencing a plurality of advertisement platform identifiers according to the preset preference degree of each advertisement platform from high to low.

Further alternatively, the delivery processing module 12 is configured to:

combining user characteristic information carried in the advertisement request, and carrying out advertisement putting treatment on the advertisement request terminal according to a plurality of advertisement sequence segments which are arranged in sequence.

Further alternatively, the delivery processing module 12 is configured to:

acquiring advertisement sequence segments which are not put through and are ranked forefront from a plurality of advertisement sequence segments as current advertisement sequence segments;

combining the user characteristic information, and carrying out advertisement putting treatment on the advertisement request terminal according to the current advertisement sequence segment;

judging whether advertisement putting processing carried out according to the current advertisement sequence segment fails or not;

if the advertisement sequence segment fails, the next adjacent advertisement sequence segment of the current advertisement sequence segment is obtained from the plurality of advertisement sequence segments and used as the updated current advertisement sequence segment, so that advertisement delivery processing is carried out to the advertisement request terminal according to the updated current advertisement sequence segment.

Further alternatively, the delivery processing module 12 is configured to:

combining the user characteristic information to obtain advertisement putting information corresponding to the current advertisement sequence segment;

and sending advertisement putting information corresponding to the current advertisement sequence segment to the advertisement request client side so that the advertisement request client side can carry out advertisement putting processing based on the advertisement putting information.

Further alternatively, the delivery processing module 12 is configured to:

if the current advertisement sequence segment does not comprise the advertisement platform identifier of the second type, acquiring the advertisement identifier returned by the advertisement platform corresponding to each advertisement platform identifier of the first type in the current advertisement sequence segment according to the user characteristic information;

and arranging the advertisement platform identifiers of the first types and the corresponding advertisement identifiers in the current advertisement sequence segment according to the sequence of the advertisement platform identifiers of the first types, and storing the advertisement platform identifiers into advertisement putting information.

Further alternatively, the delivery processing module 12 is configured to:

if the current advertisement sequence segment comprises the advertisement platform identification of the second type, acquiring advertisement material information returned by an advertisement platform corresponding to the advertisement platform identification of the second type in the current advertisement sequence segment and the corresponding advertisement identification according to the user characteristic information;

And storing the advertisement material information and the corresponding advertisement identification into the advertisement putting information.

Further alternatively, the delivery processing module 12 is configured to:

acquiring a first type advertisement platform identifier from front to back in a current advertisement sequence segment as a current advertisement platform identifier;

sending an advertisement request carrying user characteristic information to a current advertisement platform corresponding to the current advertisement platform identifier through a second type of application interface, so that the corresponding current advertisement platform determines whether corresponding advertisement material information exists in the corresponding advertisement platform according to the user characteristic information, and filling the second type of application interface by adopting the corresponding advertisement material information and the corresponding advertisement identifier when the corresponding advertisement material information exists;

if advertisement material information corresponding to the user characteristic information exists in the current advertisement platform, detecting and determining that the second type of application interface has advertisement filling, receiving and caching the advertisement material information returned by the current advertisement platform and the corresponding advertisement identification.

Further optionally, the delivery processing module 12 is further configured to:

if the advertisement material information corresponding to the user characteristic information does not exist in the current advertisement platform, judging whether the current advertisement sequence segment further comprises a second type advertisement platform identifier or not when the second type application interface is determined to be not filled;

If so, acquiring a next adjacent advertisement platform identifier of a second type after the current advertisement platform identifier in the current advertisement sequence segment, and updating the next adjacent advertisement platform identifier into the current advertisement platform identifier;

and carrying out advertisement material information and corresponding advertisement identification requests based on the current advertisement platform identification.

Further alternatively, the delivery processing module 12 is configured to:

sending advertisement requests carrying user characteristic information to corresponding advertisement platforms of each first type of advertisement platform identification in the current advertisement sequence segment, so that each first type of advertisement platform can determine whether advertisements conforming to the user characteristic information exist in the advertisement platform according to the user characteristic information, and when the advertisements exist, the corresponding advertisement identifications of each first type of advertisement platform are obtained;

and receiving the advertisement identifications returned by the advertisement platforms of the first type and caching.

Further alternatively, the delivery processing module 12 is configured to:

detecting whether an advertisement supplementing request which is sent by an advertisement request terminal and carries a target advertisement platform identifier is received in a preset time period, wherein the target advertisement platform identifier is the last first type advertisement platform identifier in a current advertisement sequence section adopted when the last advertisement request is processed;

If so, determining that the advertisement delivery processing fails.

Further alternatively, the delivery processing module 12 is configured to:

determining a corresponding current advertisement sequence segment in the last request according to the target advertisement platform identification;

and acquiring the next adjacent advertisement sequence segment of the current advertisement sequence segment from the sequentially arranged advertisement sequence segments as the updated current advertisement sequence segment.

Further alternatively, the first type in the above embodiment is an SDK type, and the second type is an API type.

The principle and effect of the advertisement delivery processing by adopting the above module in the advertisement server device of this embodiment are the same as those in the related method embodiment, and detailed description of the related method embodiment may be referred to herein and will not be repeated.

Fig. 10 is a schematic structural diagram of an advertisement request terminal device according to an embodiment of the present invention. As shown in fig. 10, the advertisement requesting device of the present embodiment includes:

the sending module 20 is configured to send an advertisement request to an advertisement server;

the advertisement processing module 21 is configured to receive advertisement delivery performed by the advertisement server according to the sequentially arranged advertisement sequence segments based on the advertisement request.

Further, in the advertisement request terminal device of this embodiment, the advertisement request terminal device further includes: the detection module 22 is configured to detect whether the advertisement delivery processing module 21 fails based on the advertisement delivery processing of the current advertisement sequence segment of the plurality of advertisement sequence segments.

The sending module 20 is further configured to send an advertisement supplementing request to the advertisement server if the detecting module 22 detects a failure, so that the advertisement server updates a current advertisement sequence segment according to a plurality of advertisement sequence segments arranged in sequence, and performs advertisement delivery processing based on the updated current advertisement sequence segment.

Further optionally, the delivery processing module 21 is further configured to:

and receiving advertisement putting processing carried out by the advertisement server side according to the updated current advertisement sequence segment.

Further alternatively, the delivery processing module 21 is configured to:

receiving advertisement putting information corresponding to a current advertisement sequence segment returned by an advertisement server, wherein the advertisement putting information is acquired by the advertisement server according to an advertisement request;

and loading and rendering corresponding advertisements according to the advertisement putting information corresponding to the current advertisement sequence segment, so as to realize advertisement putting processing.

Further alternatively, the sequentially arranged advertisement sequence segments are advertisement server-side to obtain corresponding advertisement sequencing list according to advertisement request; the advertisement sorting list is segmented, so that advertisement parameter identifiers of a first type and a second type which are adjacent in sequence from front to back in the advertisement sorting list are respectively located in front and back advertisement sequence segments, and the advertisement sorting list is obtained;

If the current advertisement sequence segment does not comprise the advertisement parameter identification of the second type, the advertisement putting information only comprises the advertisement parameter identification of each first type and the corresponding parameter information; the advertisement parameter identifiers of the first type are arranged according to the sequence in the current advertisement sequence segment;

the delivery processing module 21 is configured to:

acquiring current advertisement parameter identifiers and corresponding address information from the advertisement parameter identifiers of the first types; the current advertisement mark is the unloaded and foremost advertisement mark in the advertisement marks of the first type which are arranged in sequence;

calling a first type application interface according to the first type current advertisement parameter identification and the corresponding address information to acquire advertisement material information of the current advertisement parameter identification;

based on the advertisement material information identified by the current advertisement parameters, loading and rendering the corresponding advertisement.

Further optionally, if the current advertisement sequence segment further includes a second type of advertisement parameter identifier, the advertisement delivery information further includes advertisement material information of the second type of advertisement and a corresponding advertisement identifier;

the delivery processing module 21 is further configured to:

loading and rendering corresponding advertisements according to the corresponding advertisement material information of the second type, so as to realize advertisement putting processing;

A failure of the second type of advertising process is detected and determined.

Further optionally, the advertisement parameter identifier is an advertisement identifier or an advertisement platform identifier;

the first type is an SDK type and the second type is an API type.

Further alternatively, the detection module 22 is configured to:

detecting whether all advertisement delivery processing based on advertisement delivery information of a current advertisement sequence segment is loaded or fails to render;

if yes, determining that the advertisement delivery processing based on the current advertisement sequence segment fails.

Further alternatively, the sending module 20 is configured to:

sending an advertisement supplementing request carrying a target advertisement parameter identifier to an advertisement server, wherein the target advertisement parameter identifier is the last advertisement parameter identifier in the current advertisement sequence segment, so that the advertisement server can determine the corresponding current advertisement sequence segment in the last request according to the target advertisement parameter identifier; and updating the next adjacent advertisement sequence segment in the sequence arranged advertisement sequence segments to the current advertisement sequence segment.

Further optionally, the detecting module 22 is further configured to detect whether an interval time length before the advertisement delivery process returned by the advertisement server is not received after the advertisement request is sent to the advertisement server reaches a preset time length threshold;

The delivery processing module 21 is further configured to interrupt the current advertisement request flow if the detection module 22 detects that the interval time length reaches the preset time length threshold, and the default advertisement request is not filled.

The principle and effect of the advertisement request terminal device of the present embodiment for implementing advertisement delivery processing by using the above modules are the same as those of the related method embodiments, and detailed description of the related method embodiments may be referred to herein and will not be repeated.

FIG. 11 is a schematic diagram of an embodiment of an advertisement delivery processing system according to an embodiment of the present invention. As shown in fig. 11, the advertisement delivery processing system of the present embodiment includes an advertisement requesting end device 30 and an advertisement service end device 40 having communication connection, the advertisement service end device 40 adopts the advertisement service end device of the embodiment shown in fig. 9 as above, and the advertisement requesting end device adopts the advertisement requesting end device shown in fig. 10 as above. The advertisement delivery processing method in the embodiments shown in fig. 1 to 8 may be specifically used to implement advertisement delivery processing, and details of the foregoing description of related embodiments may be referred to, which is not described herein.

Referring to fig. 12, computing device 1000 includes memory 1010 and processor 1020.

Processor 1020 may be a multi-core processor or may include multiple processors. In some embodiments, processor 1020 may comprise a general-purpose host processor and one or more special coprocessors such as, for example, a Graphics Processor (GPU), a Digital Signal Processor (DSP), etc. In some embodiments, the processor 1020 may be implemented using custom circuitry, for example, an application specific integrated circuit (ASIC, application Specific Integrated Circuit) or a field programmable gate array (FPGA, field Programmable Gate Arrays).

Memory 1010 may include various types of storage units, such as system memory, read Only Memory (ROM), and persistent storage. Where the ROM may store static data or instructions that are required by the processor 1020 or other modules of the computer. The persistent storage may be a readable and writable storage. The persistent storage may be a non-volatile memory device that does not lose stored instructions and data even after the computer is powered down. In some embodiments, the persistent storage device employs a mass storage device (e.g., magnetic or optical disk, flash memory) as the persistent storage device. In other embodiments, the persistent storage may be a removable storage device (e.g., diskette, optical drive). The system memory may be a read-write memory device or a volatile read-write memory device, such as dynamic random access memory. The system memory may store instructions and data that are required by some or all of the processors at runtime. Furthermore, memory 1010 may comprise any combination of computer-readable storage media including various types of semiconductor memory chips (DRAM, SRAM, SDRAM, flash memory, programmable read-only memory), magnetic disks, and/or optical disks may also be employed. In some implementations, memory 1010 may include readable and/or writable removable storage devices such as Compact Discs (CDs), digital versatile discs (e.g., DVD-ROMs, dual-layer DVD-ROMs), blu-ray discs read only, super-density discs, flash memory cards (e.g., SD cards, min SD cards, micro-SD cards, etc.), magnetic floppy disks, and the like. The computer readable storage medium does not contain a carrier wave or an instantaneous electronic signal transmitted by wireless or wired transmission.

The memory 1010 has stored thereon executable code that, when processed by the processor 1020, causes the processor 1020 to perform the advertising processing method described above.

The advertisement delivery process according to the present invention has been described in detail above with reference to the accompanying drawings.

Furthermore, the method according to the invention may also be implemented as a computer program or computer program product comprising computer program code instructions for performing the steps defined in the above-mentioned method of the invention.

Alternatively, the invention may also be embodied as a non-transitory machine-readable storage medium (or computer-readable storage medium, or machine-readable storage medium) having stored thereon executable code (or a computer program, or computer instruction code) which, when executed by a processor of an electronic device (or computing device, server, etc.), causes the processor to perform the steps of the above-described method according to the invention.

Those of skill would further appreciate that the various illustrative logical blocks, modules, circuits, and algorithm steps described in connection with the disclosure herein may be implemented as electronic hardware, computer software, or combinations of both.

The flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems and methods according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The foregoing description of embodiments of the invention has been presented for purposes of illustration and description, and is not intended to be exhaustive or limited to the embodiments disclosed. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the various embodiments described. The terminology used herein was chosen in order to best explain the principles of the embodiments, the practical application, or the improvement of technology in the marketplace, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein.

Claims

1. An advertisement delivery processing method, characterized in that the method comprises the following steps:

taking the advertisement parameter identifiers of the first type and the second type which are adjacent in sequence from front to back in the advertisement sequencing list as identifiers of segmentation boundaries, and carrying out segmentation processing so that the advertisement parameter identifiers of the first type are positioned in the previous advertisement sequence segment, and the advertisement parameter identifiers of the second type are positioned in the next advertisement sequence segment to obtain a plurality of advertisement sequence segments which are sequentially arranged;

based on the advertisement request, advertisement putting processing is carried out on the advertisement request terminal according to the advertisement sequence segments which are arranged in sequence, so that after the advertisement putting processing according to the former advertisement sequence segment fails, advertisement putting processing is carried out according to the adjacent latter advertisement sequence segment.

2. The method of claim 1, wherein obtaining a corresponding advertisement ranking list based on an advertisement request sent by an advertisement requesting terminal, comprises:

according to the host application information in the advertisement use environment carried in the advertisement request, a plurality of advertisement parameter identifiers which can be put in the host application corresponding to the host application information are obtained;

And sorting the advertisement parameter identifiers according to a preset rule to obtain the advertisement sorting list.

3. The method of claim 2, wherein the advertisement parameter identification is an advertisement identification; sorting the plurality of advertisement parameter identifiers according to the preset rule to obtain the advertisement sorting list, wherein the method comprises the following steps:

ordering a plurality of advertisement identifications according to the order of the advertisement price corresponding to each advertisement identification from high to low; or alternatively

And sequencing the advertisement identifications according to the preset preference degree of the advertisements corresponding to the advertisement identifications from high to low.

4. The method of claim 2, wherein the advertisement parameter identification is an advertisement platform identification; sorting the plurality of advertisement parameter identifiers according to the preset rule to obtain the advertisement sorting list, wherein the method comprises the following steps:

sequencing a plurality of advertisement platform identifiers according to the order of the advertisement average price of each advertisement platform from high to low; or alternatively

Sequencing a plurality of advertisement platform identifiers according to the order of the advertisement filling rate of each advertisement platform from high to low; or alternatively

And sequencing a plurality of advertisement platform identifiers according to a preset preference degree of each advertisement platform from high to low.

5. The method of claim 1, wherein based on the advertisement request, advertisement delivery processing is performed to the advertisement requesting terminal according to the advertisement sequence segments arranged in sequence, including:

combining the user characteristic information carried in the advertisement request, segmenting the advertisement sequence according to a plurality of segments arranged in sequence, and carrying out advertisement putting processing on the advertisement request terminal.

6. The method of claim 5, wherein combining the user characteristic information and performing advertisement delivery processing to the advertisement requesting terminal according to the advertisement sequence segments arranged in sequence comprises:

acquiring the advertisement sequence segments which are not put through and are ranked the forefront from a plurality of advertisement sequence segments as current advertisement sequence segments;

if the current advertisement sequence segment fails, the next adjacent advertisement sequence segment of the current advertisement sequence segment is obtained from a plurality of advertisement sequence segments and used as the updated current advertisement sequence segment, so that advertisement delivery processing is carried out on the advertisement request terminal according to the updated current advertisement sequence segment.

7. The method of claim 6, wherein in combination with the user characteristic information, performing advertisement delivery processing to the advertisement requesting terminal according to the current advertisement sequence segment, comprises:

and sending the advertisement putting information corresponding to the current advertisement sequence segment to the advertisement request client side so that the advertisement request client side can carry out advertisement putting processing based on the advertisement putting information.

8. The method of claim 7, wherein the obtaining advertisement placement information corresponding to the current advertisement sequence segment in combination with the user characteristic information comprises:

and arranging the advertisement platform identifiers of the first type and the corresponding advertisement identifiers in the current advertisement sequence segment according to the sequence of the advertisement platform identifiers of the first type, and storing the advertisement platform identifiers in the advertisement putting information.

9. The method of claim 8, wherein if the current advertisement sequence segment includes the second type of the advertisement platform identifier, according to the user characteristic information, combining the user characteristic information to obtain advertisement delivery information corresponding to the current advertisement sequence segment, further comprising:

acquiring advertisement material information returned by the advertisement platform corresponding to the advertisement platform identifier of the second type in the current advertisement sequence segment and the corresponding advertisement identifier;

10. The method of claim 9, wherein obtaining the advertisement material information returned by the advertisement platform corresponding to the advertisement platform identification of the second type in the current advertisement sequence segment and the corresponding advertisement identification according to the user characteristic information comprises:

acquiring the first advertisement platform identifier of the second type from front to back in the current advertisement sequence segment as a current advertisement platform identifier;

sending an advertisement request carrying the user characteristic information to a current advertisement platform corresponding to the current advertisement platform identifier through the second type of application interface, so that the corresponding current advertisement platform determines whether corresponding advertisement material information exists in the current advertisement platform according to the user characteristic information, and filling the second type of application interface by adopting the corresponding advertisement material information and the corresponding advertisement identifier when the corresponding advertisement material information exists;

and detecting and determining that the second type of application interface has advertisement filling, receiving and caching the advertisement material information returned by the current advertisement platform and the corresponding advertisement identification.

11. The method of claim 10, wherein if the second type of application interface is detected and determined to be silent with respect to filling, the method further comprises:

judging whether the current advertisement sequence segment further comprises the advertisement platform identification of the second type;

if so, acquiring the next adjacent advertisement platform identifier of the second type after the current advertisement platform identifier in the current advertisement sequence segment, and updating the next adjacent advertisement platform identifier into the current advertisement platform identifier;

12. The method of claim 9, wherein obtaining the advertisement identifier returned by the advertisement platform corresponding to the advertisement platform identifier of each of the first type in the current advertisement sequence segment according to the user characteristic information comprises:

sending an advertisement request carrying the user characteristic information to the advertisement platform corresponding to each first type of advertisement platform identifier in the current advertisement sequence segment, so that each first type of advertisement platform determines whether an advertisement conforming to the user characteristic information exists in the advertisement platform according to the user characteristic information, and when the advertisement exists, the advertisement identifier corresponding to each first type of advertisement platform is obtained;

And receiving the advertisement identifications returned by the advertisement platforms of the first type and caching the advertisement identifications.

13. The method of claim 6, wherein determining whether an advertisement delivery process based on the current advertisement sequence segment failed comprises:

detecting whether an advertisement supplementing request carrying a target advertisement platform identifier is received from the advertisement request terminal within a preset time period, wherein the target advertisement platform identifier is the last advertisement platform identifier of the first type in the current advertisement sequence section adopted when the last advertisement request is processed;

if so, determining that the advertisement delivery processing fails.

14. The method of claim 13, wherein obtaining a next adjacent advertisement sequence segment to the current advertisement sequence segment from a plurality of the advertisement sequence segments as the updated current advertisement sequence segment comprises:

determining the corresponding current advertisement sequence segment in the last request according to the target advertisement platform identifier;

and acquiring a next adjacent advertisement sequence segment of the current advertisement sequence segment from the advertisement sequence segments which are sequentially arranged, and taking the next adjacent advertisement sequence segment as the updated current advertisement sequence segment.

15. The method of any of claims 1-14, wherein the first type is an SDK type and the second type is an API type.

16. An advertisement delivery processing method, characterized in that the method comprises the following steps:

sending an advertisement request to an advertisement server;

receiving advertisement delivery carried out by the advertisement server based on the advertisement request according to a plurality of advertisement sequence segments arranged in sequence, wherein the advertisement sequence segments arranged in sequence are obtained by carrying out segmentation processing on an advertisement sequencing list corresponding to the advertisement request;

detecting whether advertisement delivery processing based on a current advertisement sequence segment of the plurality of advertisement sequence segments fails;

if the advertisement sequence segment fails, an advertisement supplementing request is sent to the advertisement server side so that the advertisement server side can update the current advertisement sequence segment according to the advertisement sequence segments which are sequentially arranged, and advertisement putting processing is carried out based on the updated current advertisement sequence segment.

17. The method of claim 16, wherein after sending an advertisement replenishment request to the advertisement server, the method further comprises:

And receiving advertisement putting processing carried out by the advertisement server according to the updated current advertisement sequence segment.

18. The method of claim 16, wherein receiving the advertisement serving for advertising based on the advertisement request according to the sequentially arranged segments of the advertisement sequence segment comprises:

receiving advertisement putting information corresponding to the current advertisement sequence segment returned by the advertisement server, wherein the advertisement putting information is acquired by the advertisement server according to the advertisement request;

19. The method of claim 18 wherein the advertisement sequence segments are obtained by the advertisement server obtaining a corresponding advertisement ordered list according to the advertisement request, and performing segmentation processing on the advertisement ordered list, so that advertisement parameter identifiers of a first type and a second type that are sequentially adjacent in front and back in the advertisement ordered list are respectively located in the front and back advertisement sequence segments.

20. The method of claim 19, wherein the advertisement delivery information only includes each of the advertisement parameter identifiers of the first type and corresponding parameter information if no advertisement parameter identifier of a second type is included in the current advertisement sequence segment or an advertisement corresponding to the advertisement parameter identifier of the second type is not filled; the advertisement parameter identifiers of the first type are arranged according to the sequence in the current advertisement sequence segment;

Correspondingly, loading and rendering corresponding advertisements according to the advertisement putting information corresponding to the current advertisement sequence segment, realizing advertisement putting processing, and comprising the following steps:

acquiring a current advertisement parameter identifier and corresponding address information from each advertisement parameter identifier of the first type; the current advertisement identifications are the unloaded and foremost advertisement identifications in the advertisement identifications of the first type which are sequentially arranged;

calling the first type application interface according to the first type current advertisement parameter identification and the corresponding address information to acquire advertisement material information of the current advertisement parameter identification;

and loading and rendering the corresponding advertisement based on the advertisement material information identified by the current advertisement parameter.

21. The method of claim 19, wherein if the current advertisement sequence segment further includes a second type of advertisement parameter identifier, and the corresponding advertisement is filled, the advertisement delivery information further includes advertisement material information of the second type of advertisement and the corresponding advertisement identifier;

before obtaining the current advertisement identifier and the corresponding address information from each advertisement identifier of the first type, the method further includes:

Loading and rendering the corresponding advertisement according to the corresponding advertisement material information of the second type to realize advertisement putting processing;

and detecting and determining that the advertisement putting process of the second type fails.

22. The method of claim 19, wherein the advertisement parameter identification is an advertisement identification or an advertisement platform identification;

the first type is an SDK type, and the second type is an API type.

23. The method of claim 16, wherein detecting whether an advertisement delivery process based on the current advertisement sequence segment failed comprises:

detecting whether all advertisement delivery processing based on the advertisement delivery information of the current advertisement sequence segment is loaded or fails to render;

if yes, determining that the advertisement putting processing based on the current advertisement sequence segment fails.

24. The method of claim 16, wherein sending an advertisement replenishment request to the advertisement server comprises:

sending an advertisement supplementing request carrying a target advertisement parameter identifier to the advertisement server, wherein the target advertisement parameter identifier is the last advertisement parameter identifier in the current advertisement sequence segment, so that the advertisement server can determine the corresponding current advertisement sequence segment in the last request according to the target advertisement parameter identifier; and updating the next adjacent advertisement sequence segment in the advertisement sequence segments which are sequentially arranged into the current advertisement sequence segment.

25. The method according to any one of claims 16-24, further comprising:

detecting whether the interval time length before the advertisement delivery returned by the advertisement server is not received after the advertisement request is sent to the advertisement server reaches a preset time length threshold;

if yes, interrupting the flow of the advertisement request, and defaulting that the advertisement request is not filled.

26. An advertising server device, the device comprising:

the segmentation processing module is used for carrying out segmentation processing by taking the advertisement parameter identifiers of a first type and a second type which are adjacent in sequence from front to back in the advertisement sequencing list as identifiers of segmentation boundaries, so that the advertisement parameter identifiers of the first type are positioned in the previous advertisement sequence segment, and the advertisement parameter identifiers of the second type are positioned in the next advertisement sequence segment to obtain a plurality of advertisement sequence segments which are sequentially arranged;

and the advertisement processing module is used for carrying out advertisement processing on the advertisement request end according to the advertisement sequence segments arranged in sequence based on the advertisement request, so as to carry out advertisement processing according to the adjacent next advertisement sequence segment after the advertisement processing according to the previous advertisement sequence segment fails.

27. An advertisement requesting device, the device comprising:

the advertisement server is used for receiving advertisement delivery of a plurality of advertisement sequence segments which are arranged in sequence based on the advertisement request, wherein the advertisement sequence segments which are arranged in sequence are obtained by carrying out segmentation processing on an advertisement sequencing list corresponding to the advertisement request;

a detection module for detecting whether the advertisement delivery processing module fails based on the advertisement delivery processing of the current advertisement sequence segment in the plurality of advertisement sequence segments,

and the sending module is also used for sending an advertisement supplementing request to the advertisement server side if the advertisement supplementing request fails, so that the advertisement server side updates the current advertisement sequence section according to the advertisement sequence sections which are sequentially arranged, and performs advertisement putting processing based on the updated current advertisement sequence section.

28. An advertisement delivery processing system comprising an advertisement requesting device and an advertisement serving device having a communication connection, the advertisement serving device employing the advertisement serving device of claim 26, the advertisement requesting device employing the advertisement requesting device of claim 27.

29. A computing device, comprising:

a processor; and

a memory having executable code stored thereon, which when executed by the processor, causes the processor to perform the method of any of claims 1-15; or performing the method of any one of claims 16-25.

30. A non-transitory machine-readable storage medium having stored thereon executable code, which when executed by a processor of an electronic device, causes the processor to perform the method of any of claims 1-15; or performing the method of any one of claims 16-25.