CN102789619A - Method for targeted advertisement delivery and advertisement platform device - Google Patents
Method for targeted advertisement delivery and advertisement platform device Download PDFInfo
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- CN102789619A CN102789619A CN2012102229228A CN201210222922A CN102789619A CN 102789619 A CN102789619 A CN 102789619A CN 2012102229228 A CN2012102229228 A CN 2012102229228A CN 201210222922 A CN201210222922 A CN 201210222922A CN 102789619 A CN102789619 A CN 102789619A
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Abstract
The embodiment of the invention relates to a method for targeted advertisement delivery and an advertisement platform device, wherein the method for targeted advertisement delivery comprises the following steps: a request for carrying out advertisement encapsulation on medium contents, which is initiated by a value added service device, is received by the advertisement platform device; advertisement places corresponding to service indications of the medium contents are determined, the advertisement contents matched with the advertisement places and target users are inquired, and the target users are grouped according to the combination of the advertisement places and the advertisement contents so as to divide the target users with the same advertisement content on the same advertisement place into one group; and advertisement encapsulation is carried out on the medium contents, and the encapsulated medium contents and the target user groups corresponding to the medium contents are sent to the value added service device. According to the embodiment of the invention, by the advertisement platform device and a user property device, the existing network flow does not need to be reformed, and personalized targeted advertisement delivery can be realized according to the preference of a user.
Description
Technical field
The present invention relates to field of multimedia communication, in particular to directed method and the advertising platform equipment of throwing in of advertisement.
Background technology
Existing multimedia communication service generally all is to realize advertisement carrying, the editor who realizes various ad contents such as literal and picture through the Edition Contains ability of own operation system from one's body in operation system.With the multimedia message value-added service is example, and as the mode of a kind of multimedia messages passing service and information, its media format that both pictures and texts are excellent makes it become a kind of ideal medium of carrying advertising message.
But; In the advertisement of carrying in the existing communication business; Because communication service system itself is a vertical operation system; The analytic system and the needed data aggregate ability that lack the user individual advertisement putting can't be carried out aggregation processing to similar user in the process that realizes the user individual advertisement.
Summary of the invention
The embodiment of the invention has proposed directed method and the advertising platform equipment of throwing in of advertisement, when being intended to difference preference according to different user the advertising service of personalization is provided, similar user is carried out aggregation processing.
On the one hand; A kind of directed method of throwing in of advertisement that realizes has been proposed; Said method comprises: what advertising platform equipment reception value-added service equipment was initiated carries out the request that advertisement encapsulates to media content, and described request comprises the service identification of said media content and said media content; Said advertising platform equipment is confirmed the service identification corresponding advertisement position of said media content from the corresponding relation of pre-configured service identification and advertisement position; The ad content and the targeted customer of inquiry and said advertisement position coupling; Combination according to advertisement position and ad content is divided into groups to the targeted customer, is divided into one group with the targeted customer that will on the same advertisement position, have the same advertisement content; Said advertising platform equipment carries out the advertisement encapsulation according to every group of targeted customer's corresponding advertisement position and ad content to said media content; Obtain corresponding respectively to the media content of each targeted group, and the media content after will encapsulating and the targeted group corresponding with it send to said value-added service equipment.
Alternatively, the ad content and the targeted customer of advertising platform equipment query and said advertisement position coupling comprise: advertising platform equipment is inquired about ad content and the input condition with said advertisement position coupling from the pre-configured advertising campaign tabulation that comprises advertisement position, ad content, input condition corresponding relation; And obtain the targeted customer with said advertisement position and ad content coupling according to the targeted customer that said input condition meets said input condition to the user property equipment query.
Alternatively; Advertising platform equipment divides into groups to the targeted customer according to the combination of advertisement position and ad content; Being divided into one group with the targeted customer that will on the same advertisement position, have the same advertisement content comprises: with said targeted customer is that dimension will be arranged according to the corresponding advertisement position with the ad content of its coupling; The targeted customer who confirms on the same advertisement position, to have the same advertisement content based on rank results, and it is divided into one group.
On the other hand, proposed a kind of advertising platform equipment, having comprised: management component, input parts and combined issue parts, wherein management component is used to store the pre-configured service identification and the corresponding relation of advertisement position; Throw in parts and be used to receive that value-added service equipment initiates that media content is carried out the request of advertisement encapsulation, described request comprises the service identification of said media content and said media content; Be used for confirming the service identification corresponding advertisement position of said media content, ad content and targeted customer that inquiry and said advertisement position mate from the said pre-configured service identification of said management component storage and the corresponding relation of advertisement position; And according to the combination of advertisement position and ad content the targeted customer is divided into groups, be divided into one group with the targeted customer that will on the same advertisement position, have the same advertisement content; The combined issue parts are used for according to every group of targeted customer's corresponding advertisement position and ad content said media content being carried out the advertisement encapsulation; Obtain corresponding respectively to the media content of each targeted group, and the media content after will encapsulating and the targeted group corresponding with it send to said value-added service equipment.
Alternatively; Throw in parts and specifically be used for from the pre-configured advertising campaign tabulation inquiry that comprises advertisement position, ad content, input condition corresponding relation and the ad content and the input condition of said advertisement position coupling, the targeted customer who meets said input condition to said user property equipment query according to said input condition obtains the targeted customer with said advertisement position and ad content coupling.
Alternatively; It is that dimension will be arranged according to the corresponding advertisement position with the ad content of its coupling that the input parts specifically are used for said targeted customer; The targeted customer who confirms on the same advertisement position, to have the same advertisement content based on rank results, and it is divided into one group.
The embodiment of the invention is through dividing into groups to the targeted customer according to the combination of advertisement position and ad content; According to dividing into groups media content is carried out the advertisement encapsulation; Media content after the encapsulation can supply all users in corresponding the grouping to use; When personalized advertisement being provided, carried out aggregation processing again, the system resource of saving for the user.
Description of drawings
In order to be illustrated more clearly in the technical scheme of the embodiment of the invention; To do to introduce simply to the accompanying drawing of required use in the embodiment of the invention below; Obviously, below described accompanying drawing only be some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the process flow diagram according to the directed method of throwing in of the advertisement that in multimedia communications system, realizes of the embodiment of the invention.
Fig. 2 is the structural representation according to the multimedia communications system of the embodiment of the invention.
Fig. 3 is the structural representation according to the advertising platform equipment of the embodiment of the invention.
Fig. 4 shows the flow process according to the advertisement packet-oriented that is realized by advertising platform equipment of the embodiment of the invention.
Fig. 5 is the process flow diagram according to the multimedia message value-added service personalized advertisement combined issue printing of the embodiment of the invention.
Fig. 6 is the process flow diagram according to the multimedia message value-added service personalized advertisement packet-oriented of the embodiment of the invention.
Embodiment
To combine the accompanying drawing in the embodiment of the invention below, the technical scheme in the embodiment of the invention is carried out clear, intactly description, obviously, described embodiment is a part of embodiment of the present invention, rather than whole embodiment.Based on the embodiment among the present invention, the every other embodiment that those of ordinary skills are obtained under the prerequisite of not making creative work should belong to the scope that the present invention protects.
The flow process of the method that the personalized advertisement of realizing according to the multimedia communications system of the embodiment of the invention in the key diagram 1 is for ease thrown in has illustrated multimedia communications system 20 in Fig. 2.As shown in Figure 2; Multimedia communications system 20 comprises advertising platform equipment 21 and user property equipment 22; This advertising platform equipment 21 is used to realize the packet-oriented of advertisement; The final orientation of advertisement that realizes is thrown in, and this user property equipment 22 is used to store the targeted customer's of mating with advertisement position and ad content tabulation.In addition, multimedia communications system 20 can also comprise value-added service equipment 23 (being generally service provider's equipment), and wherein line has embodied the signal flow between the distinct device in the system.Comprise the steps in the directed method of throwing in of advertisement shown in Figure 1.
11, what advertising platform equipment 21 reception value-added service equipment 23 were initiated carries out the request that advertisement encapsulates to media content, and described request comprises the service identification of said media content and said media content.
Here the media content of indication can be picture, literal, video or audio frequency etc.
12; Advertising platform equipment 21 is confirmed the service identification corresponding advertisement position of media content from the corresponding relation of pre-configured service identification and advertisement position; The ad content and the targeted customer of inquiry and said advertisement position coupling; Combination according to advertisement position and ad content is divided into groups to the targeted customer, is divided into one group with the targeted customer that will on the same advertisement position, have the same advertisement content.
Wherein, Advertising platform equipment 21 can be inquired about ad content and the targeted customer with said advertisement position coupling in the following manner, and promptly advertising platform equipment 21 is inquired about the ad content and the input condition of mating with advertisement position from the pre-configured advertising campaign tabulation that comprises advertisement position, ad content, input condition corresponding relation; The targeted customer who meets said input condition according to the input condition to user property equipment 22 inquiry again obtains the targeted customer with said advertisement position and ad content coupling.
In addition; Advertising platform equipment 21 can divide into groups to the targeted customer according to the combination of advertisement position and ad content in the following manner; Targeted customer will on the same advertisement position, have the same advertisement content is divided into one group; Be that advertising platform equipment 21 is that dimension will be arranged according to the corresponding advertisement position with the ad content of its coupling with said targeted customer, the targeted customer who confirms on the same advertisement position, to have the same advertisement content based on rank results, and it is divided into one group.
13; Advertising platform equipment 21 carries out the advertisement encapsulation according to every group of targeted customer's corresponding advertisement position and ad content to said media content; Obtain corresponding respectively to the media content of each targeted group, and the media content after will encapsulating and the targeted group corresponding with it send to value-added service equipment 23.
After this, multi-media value-added business equipment 23 just can carry out the mass-sending of media content according to media content and targeted group after the encapsulation.Promptly; Multi-media value-added business equipment 23 is to multimedia messaging service, MMS center (MMSC; Multimedia Messaging Service Center) sends the MM7_Submit request message, so MMSC returns the MM7_Submit response message to multi-media value-added business equipment; MMSC sends MM1_Notification message to pushing proxy gateway (PPG, Push Proxy Gateway) again, so PPG also sends MM1_Notification message to take over party's subscriber equipment (UE, User Equipment); Take over party's UE sends the MM1_Retrieve request message to Wireless Application Protocol Gateway (WAP Gateway, Wireless Application Protocol Gateway), so WAP gateway returns the MM1_Retrieve response message to take over party's UE.Like this, on each take over party's UE, just can demonstrate the advertisement of satisfying its personal needs.
More than, the embodiment of the invention can realize personalized targeted ads input according to user preference by advertising platform equipment and user property equipment.
In the above-described embodiments, can also further increase date of shipping is that condition is confirmed the targeted customer, and wherein date of shipping is specified in the request that value-added service equipment sends.
By on can know that advertisement is directed throws in through in the existing network framework, increasing advertising platform equipment 21 and user property equipment 22 is realized.Fig. 3 shows the structural representation according to the advertising platform equipment 21 of the embodiment of the invention.
In Fig. 3, advertising platform equipment 21 can comprise management component 211, throw in parts 212 and combined issue parts 213.Wherein, management component 211 is used to store the pre-configured service identification and the corresponding relation of advertisement position.Throw in parts 212 and be used to receive that value-added service equipment 23 initiates that media content is carried out the request of advertisement encapsulation, described request comprises the service identification of said media content and said media content.And; Input parts 212 receive the service identification corresponding advertisement position of from the corresponding relation of the said pre-configured service identification of said management component 211 storages and advertisement position, confirming said media content, the ad content and the targeted customer of inquiry and said advertisement position coupling; According to the combination of advertisement position and ad content the targeted customer is divided into groups again, be divided into one group with the targeted customer that will on the same advertisement position, have the same advertisement content.Combined issue parts 213 are used for according to every group of targeted customer's corresponding advertisement position and ad content said media content being carried out the advertisement encapsulation; Obtain corresponding respectively to the media content of each targeted group, and the media content after will encapsulating and the targeted group corresponding with it send to value-added service equipment 23.
Particularly; Throw in parts 212 and inquire about the ad content and the targeted customer of mating in the following manner with said advertisement position; Promptly throw in parts 212 and be used for from the pre-configured advertising campaign tabulation inquiry of advertisement position, ad content, input condition corresponding relation and the ad content and the input condition of said advertisement position coupling of comprising, the targeted customer who meets said input condition to 22 inquiries of user property equipment according to said input condition obtains the targeted customer with said advertisement position and ad content coupling.
And; Throwing in parts 211 divides into groups to the targeted customer according to the combination of advertisement position and ad content in the following manner; Targeted customer will on the same advertisement position, have the same advertisement content is divided into one group; Promptly throwing in parts 211 is that dimension will be arranged according to the corresponding advertisement position with the ad content of its coupling with said targeted customer, the targeted customer who confirms on the same advertisement position, to have the same advertisement content based on rank results, and it is divided into one group.
This shows that the advertising platform equipment 21 of the embodiment of the invention is by information relevant with advertisement packet and user list etc., the existing network flow process is done under any technical modification need not, just can realize that personalized targeted ads throws in according to user preference.Usually, user preference can be confirmed based on user's sex, age, hobby, location or the like.
For the process of advertisement packet-oriented clearly is described, describe referring to Fig. 4.Wherein advertising platform equipment 21 receives by what value-added service equipment 23 was initiated media content is carried out the request that advertisement encapsulates, and this request comprises the service identification of media content and media content, like the value-added service A among Fig. 4.
Then, advertising platform equipment 21 is confirmed the service identification corresponding advertisement position of this media content from the corresponding relation of pre-configured service identification and advertisement position, promptly has this service identification indication request and points to advertisement position (for example, AdSpace1 and AdSpace2).
Then; Advertising platform equipment 21 (for example comprises advertisement position from pre-configured; AdSpace1, AdSpace2 etc.), ad content (for example; AdContent1, AdContent2, AdContent3, AdContent4, AdContent5, AdContent6 etc.), the input condition (for example; Adtarget1, Adtarget2, Adtarget3, Adtarget4, Adtarget5, Adtarget6 etc.) ad content (AdContent1 to AdContent6) and the input condition (Adtarget1 to Adtarget6) of inquiry and above-mentioned advertisement position (AdSpace1 and AdSpace2) coupling in the advertising campaign tabulation of corresponding relation, and obtain the targeted customer with said advertisement position and ad content coupling to the close targeted customer that states the input condition of user property equipment 22 inquiry characters according to input condition (Adtarget1 to Adtarget6).In Fig. 4, be advertisement position, ad content and the user list (UserList1 to UserList3) of dimension with the advertisement position.
Then, advertising platform equipment 21 divides into groups to the targeted customer according to the combination of advertisement position and ad content, is divided into one group with the targeted customer that will on the same advertisement position, have the same advertisement content.Be that dimension will be arranged according to the corresponding advertisement position with the ad content of its coupling promptly with said targeted customer, the targeted customer who confirms on the same advertisement position, to have the same advertisement content based on rank results, and it is divided into one group.
At last; Advertising platform equipment 21 carries out the advertisement encapsulation according to every group of targeted customer's corresponding advertisement position and ad content to media content; Obtain corresponding respectively to the media content of each targeted group, and the media content after will encapsulating and the targeted group corresponding with it send to value-added service equipment 23.
Like this, the embodiment of the invention need not the existing network flow process is done any transformation by advertising platform equipment and user property equipment, can realize personalized targeted ads input according to user preference.
To be example with the multimedia message value-added service below, specifically describe according to the directed method that embeds personalized advertisement of the realization of the embodiment of the invention.
This multimedia message communication service system has also increased advertising platform equipment 21 and user property equipment 22 newly except comprising original multimedia message communication service equipment (comprising value-added service equipment 23).Wherein, User property equipment 22 has been stored the targeted customer's of mating with advertisement position and ad content tabulation; The order user's here tabulation confirms according to user preference, and some characteristics of user preference and user (such as, sex, age, area etc.) relevant.Original multimedia message communication service equipment can comprise multimedia message value-added service equipment, WAP gateway, MMSC, PPG, take over party UE etc.
The multimedia message value-added service provides original multimedia message bag to advertising platform equipment 21, and user property equipment 22 storage user lists also can extract corresponding user's inventory according to the input condition of advertisement simultaneously.Advertising platform equipment 21 as shown in Figure 3 comprises management component 211, throws in parts 212 and combined issue parts 213.
Particularly; The service identification that management component's 211 storages are pre-configured and the corresponding relation of advertisement position; And the pre-configured advertising campaign tabulation that comprises advertisement position, ad content, input condition corresponding relation, therefore the information of ad content and the information that is provided with of advertisement position can be provided.Here, the information of ad content is made up of one or more ad content metadata, for example is the tabular form of ad content metadata.Wherein each ad content metadata is corresponding to an ad content, and the information that is provided with of advertisement position is the positional information that advertisement is set in the indication media content, in service media, possibly have one or more advertisement positions.Throwing in parts 212 is responsible for carrying out the advertisement packet-oriented according to ad content, advertisement position and user list.213 of combined issue parts are encapsulated into the advertisement after the packet-oriented in the media content, more packaged media content are offered the multimedia message value-added service.The process that advertisement is encapsulated into media content also can be described as the combined issue printing.
Below will be described with reference to the accompanying drawings and realize the directed process of throwing in of advertisement in the multimedia message value-added service.As shown in Figure 5; Combined issue parts 213 at first can be received the advertisement combined issue application of multimedia message value-added service; This advertisement combined issue application is exactly by what value-added service equipment was initiated media content to be carried out the request that advertisement encapsulates, and described request comprises the service identification of said media content and said media content.Afterwards, combined issue parts 213 will obtain the tabulation to advertisement position that should media content to management component 211 inquiry according to above-mentioned service identification, and the tabulation of advertisement position provides the information that is provided with of advertisement position.Then, combined issue parts 213 are asked the advertisement packet-oriented according to the tabulation of advertisement position and the date of shipping of multimedia message (business) to throwing in parts 212, to obtain to throw in the grouping response that parts 212 return.This grouping response conversation comprises the tabulation of advertisement packet file, ad content metadata, corresponding new user list file and the Packet State sign indicating number of media content that each is packaged.Wherein, advertisement packet file indication advertisement position, advertisement position numbering, ad content numbering and advertisement putting condition numbering; Ad content list of meta data indication ad content metadata numbering and corresponding advertising content metadata; User list file indication user grouping condition (promptly satisfy and have the same advertisement content on the same advertisement position) and user's group; The indication of Packet State sign indicating number divides into groups successfully or divides into groups to fail.
After combined issue parts 213 receive the response of dividing into groups; If under the Packet State sign indicating number indication grouping case of successful; Then combined issue parts 213 obtain the content of original multimedia message with Query Database, again the tabulation acquisition advertisement position through reading advertisement packet file and ad content metadata in the response of dividing into groups and with advertisement position corresponding advertising content metadata.At last, combined issue parts 213 are encapsulated into ad content metadata corresponding advertising content in the original multimedia message, thereby obtain a new multimedia message version and corresponding user list.Combined issue parts 213 report the combined issue result to the multimedia message value-added service after handling all advertisement packet and user grouping.Here; At combined issue parts 213 ad content metadata corresponding advertising content is encapsulated in the process of original multimedia message; In the time of can encapsulating advertisement for media content in user's group according to the indication of user list file; Judge whether the needed space of encapsulation ad content surpasses the remaining space of multimedia message,, need abandon also the not ad content of encapsulation if surpass.
As stated; Throw in parts 212 after the application of the advertisement packet-oriented of receiving combined issue parts 213; Information according to the date of shipping queries ad content of the tabulation of advertisement position and business (for example MMS); If there is the tabulation of ad content metadata, then the tabulation of the tabulation of advertisement position, professional date of shipping, ad content metadata, advertising campaign tabulation etc. are write in the grouping request slip.If there is not the tabulation of ad content metadata, then returns error code and give combined issue parts 213.Here, the corresponding ad content list of meta data of each advertising campaign, advertising campaign tabulation of the corresponding composition of a plurality of advertising campaigns.
To combine Fig. 6 to describe flow process below according to the multimedia message value-added service personalized advertisement packet-oriented of the embodiment of the invention.
At first; Throw in parts 212 and start packet processing threads according to the grouping request slip, then based on the corresponding input conditions and traffic date of shipping of the advertising campaign tabulation of grouping request slip to the user property device request order should business (for example having ordered MMS) user list.User property equipment 22 will return corresponding user list to the request of throwing in parts 212.For example, the packet processing threads of throwing in parts 212 startups is to the user list of each advertising campaign metadata to corresponding these advertising campaign metadata of user property equipment 22 requests; Basically, whenever generating a request, packet processing threads all can be numbered asking, and will ask numbering and put into pending formation with request numbering corresponding advertisement activity metadata; At last, packet processing threads will be handled each request in the pending formation.
Packet processing threads can inquire about whether corresponding each requesting users listing file is fed back to input parts 212 by 22 generations of user property equipment and quilt in the pending formation.If the user list file generates, the bit that then packet processing threads is corresponding with the advertising campaign metadata carries out " or (OR) " operation with the advertising campaign tabulation of ordering this professional user.For example; User in the user list file of the corresponding some advertising campaign metadata that generate is done logical operation with all advertising campaign tabulations by Subscriber Number; The all corresponding one group of user of each advertising campaign metadata; Some user and a plurality of advertising campaign metadata association, so the advertising campaign metadata is sorted according to the user, promptly each user satisfies certain several advertising campaign (being the advertising campaign metadata).Suppose the data structure of Subscriber Number and advertising campaign tabulation employing Hash table (HashMap); Promptly be that index or major key (Key), advertising campaign tabulation are value (Value) (byte (byte) array, each bit are represented an advertising campaign metadata) with the phone number.After packet processing threads is finished dealing with, from formation, remove with the Customs Assigned Number that obtains and with Customs Assigned Number corresponding advertisement activity metadata.If the user list file does not generate, then handle the request of next user list inquiry, if remain untreated request in addition after having traveled through the request of all user list inquiries, then wait for a period of time processing below continuing.
Packet processing threads takes out an advertising campaign metadata respectively from each advertisement position after handling all requests, generate the advertising campaign combination based on advertisement position.
Packet processing threads travels through current whole advertising campaigns combination, obtains minimum residue supply volume.Should understand; Broadcast owing to can put a plurality of advertising campaign metadata wheels on the advertisement position, so, combine all advertising campaigns of throwing on it to form a plurality of combinations to each advertisement position; Each corresponding one group of user of combination meeting; Number of users in the corresponding group is exactly the ad playing amount, and the residue supply volume is exactly the ad playing amount, and packet processing threads is at first selected minimum ad playing amount corresponding advertisement activity combination.Travel through and order this professional user list, the user that will comprise this advertising campaign combination screens, and needs the user who extracts is deleted from user list to avoid repeating extraction.Packet processing threads judges whether to also have remaining user, if there is not remaining users, then deletes remaining advertising campaign combination.
Afterwards, packet processing threads judges whether to extract the user.If do not extract the user; Then deletion should be made up from the tabulation of advertising campaign combination; The packet processing threads judgement judges whether to exist other advertising campaign combination again, if exist, then returns the step that obtains minimum residue supply volume; Otherwise the combined issue processing finishes, and reports the advertisement packet result to give combined issue parts 213.If extracted the user, then generate new advertising campaign combination, travel through current whole advertising campaigns combination, advertising campaign metadata corresponding advertising content (supporting the content wheel to broadcast selection) and ad spot information are write in the advertisement packet file.At last, throwing in parts 212 writes advertisement packet file, ad content list of meta data, user list file and Packet State sign indicating number in the response of dividing into groups.The number of users that deduction has extracted from the residue injected volume of advertising campaign, if the residue injected volume is 0, then deletion comprises this advertising campaign combination from the tabulation of advertising campaign combination.
At last, packet processing threads judges whether also to exist other advertising campaign combination, if exist, then returns and obtains the step that minimum residue is thrown in data.Otherwise the combined issue processing finishes, and throws in parts 212 and reports the advertisement packet result to give combined issue parts 213.
By on can know that in conjunction with the above directed method that embeds personalized advertisement, realize that the directed process of throwing in of personalized advertisement can be summarized as: multimedia message value-added service equipment is initiated the requests of advertisement combined issue to advertising platform equipment 21; Advertising platform equipment 21 is accepted after the combined issue request, starts advertisement packet-oriented process; Advertising platform equipment 21 gets into advertisement packet-oriented process, and extracts the user list of the combination of satisfying corresponding each ad content and advertisement position from user property equipment 22.Advertising platform equipment 21 gets into the advertisement encapsulation process after handling advertisement packet-oriented process, and according to the result of advertisement packet-oriented, corresponding advertisement content is encapsulated in the original multimedia message, and obtains the new user list of corresponding each new media content; Advertising platform equipment 21 returns to multimedia message value-added service equipment with new media content and new user list; Multimedia message value-added service equipment will send to the user with corresponding multimedia message through network according to former flow process; Each user receives the advertisement MMS content relevant with own interest.
The embodiment of the invention need not the existing network flow process is done any transformation by advertising platform equipment and user property equipment, can realize personalized targeted ads input according to user preference.
Those of ordinary skills can recognize, the unit and the algorithm steps of each example of describing in conjunction with embodiment disclosed herein can be realized with the combination of electronic hardware or computer software and electronic hardware.These functions still are that software mode is carried out with hardware actually, depend on the application-specific and the design constraint of technical scheme.The professional and technical personnel can use distinct methods to realize described function to each certain applications, but this realization should not thought and exceeds scope of the present invention.
The those skilled in the art can be well understood to, for the convenience described with succinct, the concrete course of work of the system of foregoing description, device and unit can repeat no more at this with reference to the corresponding process among the preceding method embodiment.
In several embodiment that the application provided, should be understood that the system that is disclosed, apparatus and method can realize through other mode.For example, device embodiment described above only is schematically, for example; The division of said unit; Only be that a kind of logic function is divided, during actual the realization other dividing mode can be arranged, for example a plurality of unit or assembly can combine or can be integrated into another system; Or some characteristics can ignore, or do not carry out.Another point, the coupling each other that shows or discuss or directly coupling or communication to connect can be through some interfaces, the indirect coupling of device or unit or communication connect, and can be electrically, machinery or other form.
Said unit as separating component explanation can or can not be physically to separate also, and the parts that show as the unit can be or can not be physical locations also, promptly can be positioned at a place, perhaps also can be distributed on a plurality of NEs.Can realize the purpose of present embodiment scheme according to the needs selection some or all of unit wherein of reality.
In addition, each functional unit in each embodiment of the present invention can be integrated in the processing unit, also can be that the independent physics in each unit exists, and also can be integrated in the unit two or more unit.
If said function realizes with the form of SFU software functional unit and during as independently production marketing or use, can be stored in the computer read/write memory medium.Based on such understanding; The part that technical scheme of the present invention contributes to prior art in essence in other words or the part of this technical scheme can be come out with the embodied of software product; This computer software product is stored in the storage medium; Comprise some instructions with so that computer equipment (can be personal computer, server, the perhaps network equipment etc.) carry out all or part of step of the said method of each embodiment of the present invention.And aforesaid storage medium comprises: various media that can be program code stored such as USB flash disk, portable hard drive, ROM (read-only memory) (ROM, Read-Only Memory), RAS (RAM, RandomAccess Memory), magnetic disc or CD.
The above; Be merely embodiment of the present invention, but protection scope of the present invention is not limited thereto, any technician who is familiar with the present technique field is in the technical scope that the present invention discloses; Can expect easily changing or replacement, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion by said protection domain with claim.
Claims (6)
1. the directed method of throwing in of an advertisement is characterized in that said method comprises:
What advertising platform equipment reception value-added service equipment was initiated carries out the request that advertisement encapsulates to media content, and described request comprises the service identification of said media content and said media content;
Said advertising platform equipment is confirmed the service identification corresponding advertisement position of said media content from the corresponding relation of pre-configured service identification and advertisement position; The ad content and the targeted customer of inquiry and said advertisement position coupling; Combination according to advertisement position and ad content is divided into groups to the targeted customer, is divided into one group with the targeted customer that will on the same advertisement position, have the same advertisement content;
Said advertising platform equipment carries out the advertisement encapsulation according to every group of targeted customer's corresponding advertisement position and ad content to said media content; Obtain corresponding respectively to the media content of each targeted group, and the media content after will encapsulating and the targeted group corresponding with it send to said value-added service equipment.
2. method according to claim 1 is characterized in that, the ad content and the targeted customer of said inquiry and said advertisement position coupling comprise:
Said advertising platform equipment is inquired about ad content and the input condition with said advertisement position coupling from the pre-configured advertising campaign tabulation that comprises advertisement position, ad content, input condition corresponding relation;
And obtain the targeted customer with said advertisement position and ad content coupling according to the targeted customer that said input condition meets said input condition to the user property equipment query.
3. method according to claim 1 and 2 is characterized in that, said combination according to advertisement position and ad content is divided into groups to the targeted customer, is divided into one group with the targeted customer that will on the same advertisement position, have the same advertisement content and comprises:
With said targeted customer is that dimension will be arranged according to the corresponding advertisement position with the ad content of its coupling, the targeted customer who confirms on the same advertisement position, to have the same advertisement content based on rank results, and it is divided into one group.
4. an advertising platform equipment is characterized in that, comprising: management component, input parts and combined issue parts, wherein
Said management component is used to store the pre-configured service identification and the corresponding relation of advertisement position;
Said input parts are used to receive that value-added service equipment initiates that media content is carried out the request of advertisement encapsulation, and described request comprises the service identification of said media content and said media content; Be used for confirming the service identification corresponding advertisement position of said media content, ad content and targeted customer that inquiry and said advertisement position mate from the said pre-configured service identification of said management component storage and the corresponding relation of advertisement position; And according to the combination of advertisement position and ad content the targeted customer is divided into groups, be divided into one group with the targeted customer that will on the same advertisement position, have the same advertisement content;
Said combined issue parts; Be used for said media content being carried out the advertisement encapsulation according to every group of targeted customer's corresponding advertisement position and ad content; Obtain corresponding respectively to the media content of each targeted group, and the media content after will encapsulating and the targeted group corresponding with it send to said value-added service equipment.
5. advertising platform equipment according to claim 4 is characterized in that, said management component also is used to store the pre-configured advertising campaign tabulation that comprises advertisement position, ad content, input condition corresponding relation;
Said input parts specifically are used for from the pre-configured advertising campaign tabulation inquiry of advertisement position, ad content, input condition corresponding relation and the ad content and the input condition of said advertisement position coupling of comprising, and the targeted customer who meets said input condition to said user property equipment query according to said input condition obtains the targeted customer with said advertisement position and ad content coupling.
6. according to claim 4 or 5 described advertising platform equipment; It is characterized in that; It is that dimension will be arranged according to the corresponding advertisement position with the ad content of its coupling that said input parts specifically are used for said targeted customer; The targeted customer who confirms on the same advertisement position, to have the same advertisement content based on rank results, and it is divided into one group.
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| CN108460624A (en) * | 2018-02-06 | 2018-08-28 | 上海致趣广告有限公司 | A kind of method for delivering advertisement accurately and device |
| CN108920529A (en) * | 2018-06-07 | 2018-11-30 | 北京金山安全软件有限公司 | Data extraction method and device and electronic equipment |
| CN109409925A (en) * | 2018-09-04 | 2019-03-01 | 中国平安人寿保险股份有限公司 | Advertisement bidding put-on method, device, terminal and storage medium |
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| CN111210247B (en) * | 2018-11-22 | 2023-04-28 | 阿里巴巴集团控股有限公司 | Advertisement delivery processing method, device and system, computing device and readable medium |
| CN110472106A (en) * | 2019-08-08 | 2019-11-19 | 浙江每日互动网络科技股份有限公司 | A kind of recognition methods of target object and data management platform |
| CN112053192A (en) * | 2020-09-02 | 2020-12-08 | 北京达佳互联信息技术有限公司 | User quality determination method, device, server, terminal, medium and product |
| CN112053192B (en) * | 2020-09-02 | 2024-05-14 | 北京达佳互联信息技术有限公司 | User quality determining method, device, server, terminal, medium and product |
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