CN109509034B

CN109509034B - Advertisement delivery method, device and computer readable storage medium

Info

Publication number: CN109509034B
Application number: CN201811542998.2A
Authority: CN
Inventors: 王永军
Original assignee: Shanghai Zhangmen Science and Technology Co Ltd
Current assignee: Shanghai Zhangmen Science and Technology Co Ltd
Priority date: 2018-12-17
Filing date: 2018-12-17
Publication date: 2021-05-04
Anticipated expiration: 2038-12-17
Also published as: CN109509034A

Abstract

The invention discloses an advertisement putting method, an advertisement putting device and a computer readable storage medium, wherein the method comprises the following steps: receiving identification information of a wireless access point sent by first user equipment; determining at least one target wireless access point in the wireless access points based on the identification information of the wireless access points; acquiring advertisement display information matched with the target wireless access point in a first server based on the identification information of the target wireless access point; and sending the acquired advertisement display information to the first user equipment corresponding to the target wireless access point. The invention matches the advertisement display information for the target wireless access point, and the first user equipment adds the advertisement display information into the identification information of the target wireless access point, so that other users can see the advertisement display information when searching the target wireless access point, and the wireless access point is fully utilized for advertisement display, thereby providing a brand-new advertisement putting channel and creating additional value for the owner of the wireless access point.

Description

Advertisement delivery method, device and computer readable storage medium

Technical Field

The present invention relates to the field of internet communication technologies, and in particular, to an advertisement delivery method, an advertisement delivery device, and a computer-readable storage medium.

Background

At present, many merchants provide free WIFI (Wireless-Fidelity) for users, and users can freely access the WIFI of the merchants through a WIFI connection tool installed on a mobile terminal when entering the WIFI coverage of the merchants.

Before a user accesses a WIFI through the WIFI connecting tool, the WIFI connecting tool is used for searching surrounding WIFI, the WIFI connecting tool displays the SSID (Service Set Identifier) of the searched WIFI, and the user selects one from the displayed WIFI to access. The SSID of WIFI comprises a WIFI name, and the WIFI name of the current merchant is usually the name of the merchant, such as 'a certain sauerkraut fish', 'a certain beef noodle' and the like.

However, under the condition that the security of the WIFI tends to be reliable, the reliability can be detected and determined by the WIFI connection tool, and the WIFI source can be traced back by the WIFI connection tool according to the MAC (media Access control) address of the router corresponding to the WIFI. Therefore, the user does not need to know which merchant provides the connected WIFI, and the SSID displayed by the WIFI connection tool only takes the name of the merchant as the WIFI name, so that the WIFI connection tool is not significant to the user, and cannot create extra value for the merchant, and resource waste is caused.

Disclosure of Invention

The present invention is directed to an advertisement delivery method, an advertisement delivery device, and a computer-readable storage medium, so as to overcome the shortcomings of the prior art, and embodiments of the present invention mainly achieve the foregoing objects by the following aspects.

In a first aspect, an embodiment of the present invention provides an advertisement delivery method, where the method includes:

receiving identification information of a wireless access point sent by first user equipment;

determining at least one target wireless access point in the wireless access points based on the identification information of the wireless access points;

acquiring advertisement display information matched with a target wireless access point in a first server based on identification information of the target wireless access point;

and sending the advertisement display information matched with the target wireless access point to the first user equipment corresponding to the target wireless access point.

With reference to the first aspect, an embodiment of the present invention provides a first possible implementation manner of the first aspect, where the obtaining, in a first server, advertisement presentation information matched with a target wireless access point based on identification information of the target wireless access point includes:

based on the identification information of the target wireless access point, obtaining shop information corresponding to the target wireless access point;

acquiring advertisement demand information corresponding to advertisement display information from a first server;

respectively calculating matching coefficients between the shop information and each acquired advertisement demand information;

and determining the advertisement display information corresponding to the advertisement demand information with the highest matching coefficient as the advertisement display information matched with the target wireless access point.

With reference to the first possible implementation manner of the first aspect, an embodiment of the present invention provides a second possible implementation manner of the first aspect, where the calculating a matching coefficient between the store information and each piece of acquired advertisement demand information respectively includes:

respectively determining distance weight corresponding to each advertisement demand information according to shop position information included by the shop information and advertisement position information included by each advertisement demand information;

respectively determining the type weight corresponding to each piece of advertisement demand information according to the shop type included by the shop information and the advertisement type included by each piece of advertisement demand information;

respectively determining the weight of a consumption group corresponding to each advertisement demand information according to the consumption group information included in the shop information and the potential consumption group information included in each advertisement demand information;

and respectively calculating a matching coefficient between the shop information and each advertisement demand information according to the distance weight, the type weight and the consumer group weight corresponding to each advertisement demand information.

With reference to the first aspect, an embodiment of the present invention provides a third possible implementation manner of the first aspect, where the determining, in a wireless access point, at least one target wireless access point based on the identification information of the wireless access point includes:

sending the identification information of the wireless access point to a second server;

and receiving the identification information of the at least one target wireless access point returned by the second server.

With reference to the first aspect, an embodiment of the present invention provides a fourth possible implementation manner of the first aspect, where the method further includes:

receiving advertisement display information and advertisement demand information sent by second user equipment;

and storing the advertisement display information and the advertisement demand information.

With reference to the first aspect, an embodiment of the present invention provides a fifth possible implementation manner of the first aspect, where the method further includes:

receiving a network list sent by the first user equipment, wherein the network list comprises identification information of wireless access points which are displayed when the first user equipment searches for a network and contain advertisement display information;

adding one to the display times corresponding to the advertisement display information included in the network list;

and when the display times are more than or equal to the required times corresponding to the advertisement display information, sending a display termination command to the first user equipment corresponding to the wireless access point containing the advertisement display information.

With reference to the first aspect, an embodiment of the present invention provides a sixth possible implementation manner of the first aspect, where after the sending the advertisement display information matched with the target wireless access point to the first user equipment corresponding to the target wireless access point, the method further includes:

recording the display duration corresponding to the advertisement display information;

and when the display duration reaches the requirement duration corresponding to the advertisement display information, sending a display termination command to the first user equipment corresponding to the wireless access point containing the advertisement display information.

With reference to the first aspect, an embodiment of the present invention provides a seventh possible implementation manner of the first aspect, where after the sending a display termination command to a first user equipment corresponding to a wireless access point that includes the advertisement display information, the method further includes:

acquiring the total display times of the advertisement display information when the display is stopped;

generating bill information according to the advertisement display information, the identification information of the wireless access point containing the advertisement display information, the total display times and a preset charging rule;

and sending the bill information to second user equipment corresponding to the advertisement display information.

In a second aspect, an embodiment of the present invention provides an advertisement delivery method, where the method includes:

sending the identification information of the wireless access point to a first server;

receiving advertisement display information matched with the wireless access point and returned by the first server;

and inserting the advertisement display information into the identification information of the wireless access point.

With reference to the second aspect, an embodiment of the present invention provides a first possible implementation manner of the second aspect, where the inserting the advertisement display information into the identification information of the wireless access point includes:

and replacing the wireless access point name included in the identification information of the wireless access point with the advertisement display information.

With reference to the second aspect, an embodiment of the present invention provides a second possible implementation manner of the second aspect, where the method further includes:

searching a network and displaying the searched identification information of each wireless access point;

forming a network list by the identification information containing the advertisement display information in each identification information;

and sending the network list to the first server.

With reference to the second aspect, an embodiment of the present invention provides a third possible implementation manner of the second aspect, where the method further includes:

and receiving a display termination command sent by the first server, and deleting the advertisement display information from the identification information of the wireless access point.

In a third aspect, an embodiment of the present invention provides an advertisement delivery method, where the method includes:

receiving identification information of a wireless access point sent by a first server;

determining at least one target wireless access point among the wireless access points based on the identification information;

and sending the identification information of the target wireless access point to the first server so that the first server matches advertisement display information for the target wireless access point.

In a fourth aspect, an embodiment of the present invention provides an advertisement delivery method, including:

the first user equipment sends the identification information of the wireless access point to a first server;

the first server sends the identification information of the wireless access point to a second server;

the second server determines at least one target wireless access point in the wireless access points based on the identification information and returns the identification information of the target wireless access point to the first server;

the first server acquires advertisement display information matched with the target wireless access point based on the identification information of the target wireless access point, and sends the matched advertisement display information to first user equipment corresponding to the target wireless access point;

the first user equipment inserts the matched advertisement display information into the target wireless access point.

In a fifth aspect, an embodiment of the present invention provides an advertisement delivery device, including:

one or more processors, storage devices storing one or more programs;

when the one or more programs are executed by the one or more processors, the one or more processors implement the method of the first aspect or any of the possible implementations of the first aspect.

In a sixth aspect, an embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the method according to the first aspect or any possible implementation manner of the first aspect.

In the embodiment of the invention, the identification information of the wireless access point sent by the first user equipment is received; determining at least one target wireless access point in the wireless access points based on the identification information of the wireless access points; acquiring advertisement display information matched with the target wireless access point in a first server based on the identification information of the target wireless access point; and sending the acquired advertisement display information to the first user equipment corresponding to the target wireless access point. The invention matches advertisement display information for the target wireless access point, sends the matched advertisement display information to the first user equipment corresponding to the target wireless access point, and the first user equipment adds the advertisement display information to the identification information of the target wireless access point, so that other users can see the advertisement display information when searching the target wireless access point, and the advertisement display is carried out by fully utilizing the wireless access point, thereby providing a brand-new advertisement putting channel and creating extra value for the owner of the wireless access point.

Drawings

Fig. 1 is a schematic diagram of a network structure on which an advertisement delivery method provided by an embodiment of the present invention is based;

fig. 2 is a flowchart illustrating an advertisement delivery method according to an embodiment of the present invention;

fig. 3 is a flowchart illustrating an advertisement delivery method according to another embodiment of the present invention;

fig. 4 is a flowchart illustrating an advertisement delivery method according to another embodiment of the present invention;

fig. 5 is a signaling interaction diagram of an advertisement delivery method according to an embodiment of the present invention;

fig. 6 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present invention;

fig. 7 is a schematic structural diagram of an advertisement delivery device according to another embodiment of the present invention;

fig. 8 is a schematic structural diagram of an advertisement delivery device according to another embodiment of the present invention.

Detailed Description

The following detailed description of the present invention is provided in conjunction with the accompanying drawings, but it should be understood that the scope of the present invention is not limited to the specific embodiments.

Throughout the specification and claims, unless explicitly stated otherwise, the word "comprise", or variations such as "comprises" or "comprising", will be understood to imply the inclusion of a stated element or component but not the exclusion of any other element or component.

The embodiment of the invention provides an advertisement putting method, which takes identification information of a wireless access point as a configurable advertisement position and adds advertisement display information in the identification information of the wireless access point. The invention makes full use of the wireless access point, provides a new advertisement delivery channel for advertisers, and creates additional value for the owner of the wireless access point.

As shown in fig. 1, the network architecture on which the method is based includes a first server, a second server, a first user equipment, and a second user equipment. The first server is in communication connection with the second server, the first user equipment and the second user equipment respectively, and the first user equipment is also in communication connection with the second server. The first user equipment is a terminal corresponding to a host or a common consumer of the wireless access point, and the second user equipment is a terminal corresponding to an advertiser. The first user equipment is provided with a connecting tool of a wireless access point, a wireless access point owner can register the wireless access point as an advertisement space through the wireless access point connecting tool on the corresponding first user equipment, and an ordinary consumer can search a network and access a certain wireless access point through the wireless access point connecting tool on the first user equipment. The first server is an advertisement service platform, and the second server is a background server of the wireless access point connecting tool. The second user equipment is provided with an advertisement client, a wireless access point releasing interface is arranged in the advertisement client, and an advertiser can request to release advertisement display information of the advertiser to the identification information of the wireless access point through the wireless access point releasing interface.

When an advertiser wants to deliver advertisements through a wireless access point channel, the advertiser sends a delivery request to a first server through a wireless access point delivery interface in an advertisement client on second user equipment, the delivery request carries advertisement display information to be delivered and corresponding advertisement demand information, the advertisement display information can be advertisement words, and the advertisement demand information comprises advertisement position information, advertisement types and potential consumer group information corresponding to the advertisements. The advertisement position information is position information of an advertiser, the advertisement type can be catering, clothing, health care products and the like, and the potential consumer group information is information of age, occupation, gender and the like of a target consumer group aimed at goods or services corresponding to the advertisement.

And when receiving a putting request sent by second user equipment, the first server stores advertisement display information and advertisement demand information carried by the putting request and sets the current state of the advertisement display information as unconfigured.

When the owner of the wireless access point wants to register its own wireless access point as an advertisement slot, referring to fig. 2, the advertisement configuration is performed through the following operations of

steps

101 and 104, which specifically include:

step 101: and receiving the identification information of the wireless access point sent by the first user equipment.

The execution subject of the embodiment of the invention is the first server. When the owner of the wireless access point wants to register the own wireless access point as the advertisement space, the owner of the wireless access point sends the identification information of the wireless access point to the first server through the own first user equipment. The first server receives the identification information of the wireless access point sent by the first user equipment.

Step 102: at least one target wireless access point is determined among the wireless access points based on the identification information of the wireless access points.

The first server receives a plurality of wireless access point identification information transmitted by the first user device. The first server determines at least one target wireless access point from the wireless access points based on the received identification information of each wireless access point. Wherein, the target wireless access point is a wireless access point with an access password.

Specifically, the first server sends the received identification information of each wireless access point to the second server, and receives the identification information of at least one target wireless access point returned by the second server. The second server stores the corresponding relation between the identification information of the wireless access points and the access password, after the first server sends the identification information of each wireless access point to the second server, the second server inquires the corresponding relation between the identification information and the access password according to the identification information of each wireless access point respectively to determine the wireless access points with the access passwords from the wireless access points, determines the wireless access points with the access passwords as target wireless access points, and then returns the identification information of one or more determined target wireless access points to the first server.

Step 103: and acquiring advertisement display information matched with the target wireless access point in the first server based on the identification information of the target wireless access point.

After the first server receives the identification information of at least one target wireless access point returned by the second server, the following steps a1-a4 are performed to match advertisement presentation information for the target wireless access point, which specifically include:

a1: and acquiring shop information corresponding to the target wireless access point based on the identification information of the target wireless access point.

The shop information comprises shop position information, shop types and consumer group information corresponding to the shops. The type of the shop can be catering, clothing, health care products and the like, and the consumption group information corresponding to the shop is the information of the age, sex, occupation and the like of people who consume in the shop.

For the wireless access point with the access password, after the owner of the wireless access point registers the wireless access point owned by the owner as the advertisement space, all consumers entering the coverage area of the wireless access point can search the wireless access point through the first user equipment of the owner, and usually only the consumers in shops of the owner of the wireless access point can obtain the access password of the wireless access point, so that the wireless access point is accessed by using the access password. If the consumer accesses the wireless access point through the wireless access point connecting tool installed on the first user equipment of the consumer, the wireless access point connecting tool sends the shop position information, the shop type, the age, the sex, the occupation and other related information of the consumer to the first server. The first server counts the related information of the consumers accessing the wireless access point in the past period of time, and can analyze and obtain the consumption group information corresponding to the shop. The first server takes the shop position information, the shop type and the consumer group information of the shop as the shop information corresponding to the wireless access point, and stores the corresponding relation between the identification information of the wireless access point and the shop information. And after receiving the identification information of the wireless access point sent by the first user equipment, the first server acquires corresponding shop information from the corresponding relation between the stored identification information and the shop information according to the identification information.

A2: and acquiring advertisement demand information corresponding to the advertisement display information from the first server.

The first server stores the mapping relation between the advertisement display information and the advertisement demand information. And the first server acquires the advertisement demand information corresponding to the advertisement display information which is not configured at the current state from the mapping relation.

A3: and respectively calculating the matching coefficient between the shop information and each piece of acquired advertisement demand information.

For the advertisement demand information corresponding to each piece of advertisement display information which is not configured in the current state, the first server calculates the matching coefficient between the shop information and the advertisement demand information according to the following mode:

the first server determines distance weight according to shop position information included by the shop information and advertisement position information included by the advertisement demand information; determining type weight according to the shop type included by the shop information and the advertisement type included by the advertisement demand information; determining the weight of the consumer group according to the consumer group information included in the shop information and the potential consumer group information included in the advertisement demand information; and calculating a matching coefficient between the shop information and the advertisement demand information according to the distance weight, the type weight and the consumer group weight.

Wherein the distance weight is a distance value between the shop location and the advertiser location. The type weight is the similarity between the shop type and the advertisement type. The consumer group weight is the similarity of the consumer group of the shop and the potential consumer group of the advertisement.

In the embodiment of the invention, the average value of the distance weight, the type weight and the consumer group weight can be used as the matching coefficient between the shop information and the advertisement demand information, or the sum value of the distance weight, the type weight and the consumer group weight can be used as the matching coefficient between the shop information and the advertisement demand information.

After the advertisement demand information corresponding to each advertisement presentation information that is not configured in the current state is calculated in the above manner, the advertisement presentation information that matches the target wireless access point is determined through the following step a 4.

A4: and determining the advertisement display information corresponding to the advertisement demand information with the highest matching coefficient as the advertisement display information matched with the target wireless access point.

Step 104: and sending the advertisement display information matched with the target wireless access point to the first user equipment corresponding to the target wireless access point.

In the embodiment of the invention, the first server sends the advertisement display information matched with the target wireless access point to the first user equipment corresponding to the target wireless access point. And after receiving the advertisement display information, the first user equipment adds the advertisement display information into the identification information of the wireless access point of the first user equipment. After the first user equipment adds the advertisement display information into the identification information of the wireless access point, when other users search the network through the own first user equipment, if the wireless access point is searched, the advertisement display information is displayed, and therefore the effect of advertisement propagation is achieved.

In the embodiment of the present invention, the advertisement demand information further includes demand times or demand duration corresponding to the advertisement display information, the demand times are total times for the advertiser to display the advertisement expected by delivering the advertisement through the wireless access point channel, and the demand duration is total duration for the advertiser to display the advertisement expected by delivering the advertisement through the wireless access point channel. When the first user equipment corresponding to any user detects a network searching instruction submitted by the user, searching a network through a wireless access point connecting tool, displaying the identification information of each searched wireless access point, forming a network list by the identification information containing advertisement display information, and sending the network list to the first server.

When the advertisement demand information corresponding to the advertisement display information includes the demand times, the first server records the display times corresponding to the advertisement display information. The first server receives a network list sent by the first user equipment, wherein the network list comprises identification information of wireless access points containing advertisement showing information, which are displayed when the first user equipment searches for a network. The first server adds one to the display times corresponding to the advertisement display information included in the network list, and judges whether the display times are greater than or equal to the demand times corresponding to the advertisement display information. And when the display times are more than or equal to the demand times corresponding to the advertisement display information, sending a display termination command to the first user equipment corresponding to the identification information containing the advertisement display information, and deleting the advertisement display information and the advertisement demand information corresponding to the advertisement display information. And after receiving the display termination command, the first user equipment deletes the advertisement display information from the identification information of the wireless access point of the first user equipment.

If the first user equipment replaces the wireless access point name in the identification information of the wireless access point with the advertisement display information when the advertisement display information is added to the identification information of the wireless access point, the advertisement display information in the identification information of the wireless access point is restored to the wireless access point name when a display termination command is received. The name of the wireless access point may be a name of a shop or short for example.

When the advertisement demand information corresponding to the advertisement display information includes a demand duration, the demand duration corresponding to the advertisement display information is recorded in the first server. After the first server sends the advertisement display information to the first user equipment through step 103, the first server starts to record the display duration corresponding to the advertisement display information, and judges whether the display duration reaches the required duration corresponding to the advertisement display information in real time. And when the display duration reaches the requirement duration corresponding to the advertisement display information, sending a display termination command to the first user equipment corresponding to the identification information containing the advertisement display information, and deleting the advertisement display information and the advertisement requirement information corresponding to the advertisement display information. And after receiving the display termination command, the first user equipment deletes the advertisement display information from the identification information of the wireless access point of the first user equipment.

The advertisement display information release termination condition may be that the display frequency reaches the required frequency, or the display duration reaches the required duration, and the required frequency and the required duration may be simultaneously used as the termination condition. That is, if the number of times of display reaches the required number of times before the required time length reaches, the advertisement presentation information is terminated when the number of times of display reaches the required number of times. And if the display times do not reach the required times when the required time length reaches, stopping putting the advertisement display information when the required time length reaches. The demand times and the demand duration are simultaneously used as the termination conditions, so that the problem that the display times of the advertisement display information cannot reach the demand times for a long time and cannot be terminated when the demand times are independently used as the termination conditions can be solved.

For the billing problem of advertisement putting, the billing can be carried out according to the display times of the advertisement display information. After the first server sends a display termination command to the first user equipment corresponding to the identification information containing the advertisement display information, the first server counts the total display times of the advertisement display information when the display termination command is sent when the display times of the advertisement display information reaches the demand times of the advertisement display information, and the total display times of the advertisement display information when the display termination command is sent when the display times of the advertisement display information reaches the demand times of the advertisement display information is the demand times corresponding to the advertisement display information. If the display termination command is sent when the display duration of the advertisement display information reaches the required duration, counting the times of searching and displaying the identification information containing the advertisement display information in the required duration, and taking the times as the total display times of the advertisement display information when the display is terminated.

The first server generates bill information according to the advertisement display information, the identification information of the wireless access point containing the advertisement display information, the total display times and a preset charging rule, and sends the bill information to second user equipment corresponding to the advertisement display information, wherein the bill information comprises the advertisement display information, the identification information of the wireless access point for delivering the advertisement display information, the display times and the display duration of the advertisement display information, the amount of money to be paid and the like. And the second user equipment receives and displays the bill information, and after the advertiser confirms and pays the bill information, the second user equipment sends settlement information to the first server, wherein the settlement information comprises advertisement display information, identification information of a wireless access point for delivering the advertisement display information, display times and display duration of the advertisement display information, the amount paid by the advertiser and the like. And after receiving the settlement information, the first server determines the portion which is due by the owner of the wireless access point from the amount paid by the advertiser according to a preset income distribution rule, transfers the portion of the amount to an account corresponding to the owner of the wireless access point, and sends payment information to the first user equipment corresponding to the owner of the wireless access point, wherein the payment information comprises advertisement display information, the display times and the display duration of the advertisement display information, the portion of the amount which is due by the owner of the wireless access point and the like.

In the embodiment of the invention, the charging can be carried out according to the display time length in addition to the charging according to the display times of the advertisement display information. The server determines the total display time of the advertisement display information when the advertisement display information is terminated to be displayed, generates bill information according to the advertisement display information, the identification information containing the advertisement display information, the total display time and a preset charging rule, and sends the bill information to the second user equipment for settlement.

In the embodiment of the invention, the first server matches advertisement display information for the target wireless access point, the matched advertisement display information is sent to the first user equipment corresponding to the target wireless access point, and the first user equipment adds the advertisement display information to the identification information of the target wireless access point, so that other users can see the advertisement display information when searching the target wireless access point, the wireless access point is fully utilized for advertisement display, a brand-new advertisement putting channel is provided, and extra value is created for an owner of the wireless access point.

Another embodiment of the present invention provides an advertisement delivery method, in which an execution subject of the method is a first user equipment corresponding to a wireless access point owner. As shown in fig. 3, the method specifically includes the following steps:

step 201: and sending the identification information of the wireless access point to the first server.

When the owner of the wireless access point wants to register the own wireless access point as the advertisement space, the owner of the wireless access point sends the identification information of the wireless access point to the first server through the own first user equipment. After receiving the identification information of the wireless access point sent by the first user equipment, the first server determines whether the wireless access point is a target wireless access point according to the manner of the above embodiment, and matches advertisement display information for the wireless access point when determining that the wireless access point is the target wireless access point. And when the first server matches the advertisement display information for the wireless access point, returning the advertisement display information to the first user equipment. The specific operation process of the first server is the same as the operation process described in the above embodiments, and is not described herein again.

Step 202: and receiving advertisement display information matched with the wireless access point returned by the first server.

Step 203: the advertisement presentation information is inserted into the identification information of the wireless access point.

And after receiving the advertisement display information returned by the first server, the first user equipment adds the advertisement display information to the identification information of the wireless access point of the first user equipment. After the first user equipment adds the advertisement display information into the identification information of the wireless access point, when other users search the network through the own first user equipment, if the wireless access point is searched, the advertisement display information is displayed, and therefore the effect of advertisement propagation is achieved.

When inserting the advertisement presentation information into the identification information of the wireless access point, the first user equipment may replace the wireless access point name included in the identification information of the wireless access point with the advertisement presentation information. The name of the wireless access point may be a name of a shop or a name of a shop, for short.

In the embodiment of the invention, when a user needs to access a certain wireless access point, the user searches a network through first user equipment, and the first user equipment displays the searched identification information of each wireless access point. And forming a network list by the identification information containing the advertisement display information in each identification information, and sending the network list to the first server.

The method comprises the steps that after a first server receives a network list, the display times of each piece of advertisement display information in the network list are recorded according to the network list, whether the display times of the advertisement display information are larger than or equal to the corresponding demand times or not is monitored, when the display times of the advertisement display information are monitored to be larger than or equal to the corresponding demand times, a display termination command is sent to first user equipment corresponding to identification information containing the advertisement display information, when the first server sends the advertisement display information to the first user equipment, the first server can also record the display duration of the advertisement display information and monitor whether the display duration reaches the demand duration of the advertisement display information, and if yes, the display command is sent to the first user equipment corresponding to the identification information containing the advertisement display information. The above operations of the first server are the same as those of the first server in the above embodiments, and are not described herein again.

And the first user equipment receives a presentation termination command sent by the first server and deletes the advertisement presentation information from the identification information of the wireless access point.

In the embodiment of the present invention, the first server further charges the advertiser corresponding to the advertisement display information according to the display times or the display duration of the advertisement display information, and the specific technical operation flow of the charging and paying process is the same as that described in the above embodiment, and is not described herein again.

In the embodiment of the invention, an owner of a wireless access point sends identification information of the wireless access point to a first server through first user equipment, after the first server confirms that the wireless access point is a target wireless access point with an access password, the first server matches advertisement display information for the target wireless access point, the matched advertisement display information is sent to the first user equipment corresponding to the target wireless access point, and the first user equipment adds the advertisement display information to the identification information of the target wireless access point, so that other users can see the advertisement display information when searching the target wireless access point, the wireless access point is fully utilized for advertisement display, a brand-new advertisement putting channel is provided, and additional value is created for the owner of the wireless access point.

Another embodiment of the present invention further provides an advertisement delivery method, where an execution subject of the method is a second server serving as a background server of a wireless access point. As shown in fig. 4, the method specifically includes the following steps:

step 301: and receiving the identification information of the wireless access point sent by the first server.

In the above embodiment, after the first user equipment sends the identification information of the wireless access point to the first server, the first server forwards the received identification information of the wireless access point to the second server. The second server receives the identification information of the wireless access point sent by the first server.

Step 302: at least one target wireless access point is determined among the wireless access points based on the identification information.

The second server stores the corresponding relation between the identification information of the wireless access points and the access password, and respectively inquires the corresponding relation between the identification information and the access password according to the identification information of each wireless access point, determines the wireless access point with the access password from the wireless access points, and determines the wireless access point with the access password as a target wireless access point.

Step 303: and sending the identification information of the target wireless access point to the first server so that the first server matches the advertisement display information for the target wireless access point.

The second server returns the determined identification information of the one or more target wireless access points to the first server. The first server obtains the advertisement display information matched with the target wireless access point based on the identification information of the target wireless access point, and the specific matching process is the same as that described in the above embodiments, and is not described herein again.

In the embodiment of the invention, after the first user equipment sends the identification information of the wireless access point to the first server, the first server forwards the identification information of the wireless access point to the second server, and the second server determines the target wireless access point and returns the identification information of the target wireless access point to the first server. The first server matches advertisement display information for the target wireless access point, the matched advertisement display information is sent to first user equipment corresponding to the target wireless access point, the first user equipment adds the advertisement display information to identification information of the target wireless access point, and therefore other users can see the advertisement display information when searching the target wireless access point, advertisement display is conducted by fully utilizing the wireless access point, a brand-new advertisement putting channel is provided, and extra value is created for a master of the wireless access point.

Another embodiment of the present invention further provides an advertisement delivery method, as shown in fig. 5, the method specifically includes the following steps:

step 401: the first user equipment sends the identification information of the wireless access point to the first server.

Step 402: the first server sends identification information of the wireless access point to the second server.

Step 403: the second server determines at least one target wireless access point among the wireless access points based on the identification information and returns the identification information of the target wireless access point to the first server.

Step 404: the first server acquires advertisement display information matched with the target wireless access point based on the identification information of the target wireless access point, and sends the matched advertisement display information to the first user equipment corresponding to the target wireless access point.

Step 405: and the first user equipment inserts the matched advertisement display information into the target wireless access point.

The specific operation modes of the first user equipment, the first server and the second server are described in detail in the above embodiments, and are not described herein again.

The following are embodiments of the apparatus of the present invention that may be used to perform embodiments of the method of the present invention. For details which are not disclosed in the embodiments of the apparatus of the present invention, reference is made to the embodiments of the method of the present invention.

Referring to fig. 6, an embodiment of the present invention provides an advertisement delivery apparatus, where the apparatus is configured to perform operations performed by a first server in an advertisement delivery method provided in the foregoing embodiment, and the apparatus includes:

a receiving module 50, configured to receive identification information of a wireless access point sent by a first user equipment;

a determining module 51, configured to determine at least one target wireless access point in the wireless access points based on the identification information of the wireless access points;

an obtaining module 52, configured to obtain advertisement display information matched with the target wireless access point in the first server based on the identification information of the target wireless access point;

and a sending module 53, configured to send the advertisement display information matched with the target wireless access point to the first user equipment corresponding to the target wireless access point.

The acquiring module 52 includes:

the acquisition unit is used for acquiring shop information corresponding to the target wireless access point based on the identification information of the target wireless access point; acquiring advertisement demand information corresponding to advertisement display information from a first server;

the calculating unit is used for respectively calculating the matching coefficient between the shop information and each piece of acquired advertisement demand information;

and the determining unit is used for determining the advertisement display information corresponding to the advertisement demand information with the highest matching coefficient as the advertisement display information matched with the target wireless access point.

The calculating unit is configured to determine, according to the shop location information included in the shop information and the advertisement location information included in each advertisement demand information, a distance weight corresponding to each advertisement demand information; respectively determining the type weight corresponding to each advertisement demand information according to the shop type included by the shop information and the advertisement type included by each advertisement demand information; respectively determining the weight of a consumer group corresponding to each advertisement demand information according to the consumer group information included in the shop information and the potential consumer group information included in each advertisement demand information; and respectively calculating the matching coefficient between the shop information and each advertisement demand information according to the distance weight, the type weight and the consumer group weight corresponding to each advertisement demand information.

The determining module 51 is configured to send the identification information of the wireless access point to the second server; and receiving the identification information of the at least one target wireless access point returned by the second server.

In an embodiment of the present invention, the apparatus further includes: the storage module is used for receiving advertisement display information and advertisement demand information sent by second user equipment; and storing the advertisement display information and the advertisement demand information.

The display frequency monitoring module is used for receiving a network list sent by the first user equipment, wherein the network list comprises identification information of a wireless access point containing advertisement display information, which is displayed when the first user equipment searches for a network; adding one to the display times corresponding to the advertisement display information included in the network list; and when the display times are more than or equal to the required times corresponding to the advertisement display information, sending a display termination command to the first user equipment corresponding to the wireless access point containing the advertisement display information.

After the sending module 53 sends the advertisement display information matched with the target wireless access point to the first user equipment corresponding to the target wireless access point, the system further includes a display duration monitoring module, configured to record a display duration corresponding to the advertisement display information; and when the display duration reaches the requirement duration corresponding to the advertisement display information, sending a display termination command to the first user equipment corresponding to the wireless access point containing the advertisement display information. After the display time monitoring module or the display duration monitoring module sends the display termination command to the first user equipment corresponding to the wireless access point containing the advertisement display information, the method further includes: the charging module is used for acquiring the total display times when the advertisement display information is stopped to be displayed; generating bill information according to the advertisement display information, the identification information of the wireless access point containing the advertisement display information, the total display times and a preset charging rule; and sending the bill information to the second user equipment corresponding to the advertisement display information.

Referring to fig. 7, an embodiment of the present invention provides an advertisement delivery apparatus, where the apparatus is configured to perform operations performed by a first user equipment in an advertisement delivery method provided in the foregoing embodiment, and the apparatus includes:

a sending module 60, configured to send identification information of the wireless access point to the first server;

the receiving module 61 is configured to receive advertisement display information matched with the wireless access point, which is returned by the first server;

and an inserting module 62, configured to insert the advertisement display information into the identification information of the wireless access point.

The inserting module 62 is specifically configured to replace the name of the wireless access point included in the identification information of the wireless access point with advertisement display information.

In an embodiment of the present invention, the apparatus further includes: the searching module is used for searching the network and displaying the searched identification information of each wireless access point; forming a network list by the identification information containing the advertisement display information in each identification information; and sending the network list to the first server.

And the deleting module is used for receiving the display termination command sent by the first server and deleting the advertisement display information from the identification information of the wireless access point.

In an embodiment of the present invention, the first user equipment sends the identification information of the wireless access point to the first server. The first server matches advertisement display information for the target wireless access point, the matched advertisement display information is sent to first user equipment corresponding to the target wireless access point, the first user equipment adds the advertisement display information to identification information of the target wireless access point, and therefore other users can see the advertisement display information when searching the target wireless access point, advertisement display is conducted by fully utilizing the wireless access point, a brand-new advertisement putting channel is provided, and extra value is created for a master of the wireless access point.

Referring to fig. 8, an embodiment of the present invention provides an advertisement delivery apparatus, where the apparatus is configured to perform operations performed by a second server in the advertisement delivery method provided in the foregoing embodiment, and the apparatus includes:

a receiving module 70, configured to receive identification information of a wireless access point sent by a first server;

a determining module 72 for determining at least one target wireless access point among the wireless access points based on the identification information;

a sending module 73, configured to send the identification information of the target wireless access point to the first server, so that the first server matches the advertisement display information for the target wireless access point.

Another embodiment of the present invention further provides an advertisement delivery apparatus, including: one or more processors, storage devices storing one or more programs; when the one or more programs are executed by the one or more processors, the one or more processors implement the advertisement delivery methods provided by the various embodiments described above.

An embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the advertisement delivery method provided by the above embodiments.

The foregoing descriptions of specific exemplary embodiments of the present invention have been presented for purposes of illustration and description. It is not intended to limit the invention to the precise form disclosed, and obviously many modifications and variations are possible in light of the above teaching. The exemplary embodiments were chosen and described in order to explain certain principles of the invention and its practical application to enable one skilled in the art to make and use various exemplary embodiments of the invention and various alternatives and modifications as are suited to the particular use contemplated. It is intended that the scope of the invention be defined by the claims and their equivalents.

Claims

1. An advertisement delivery method, the method comprising:

based on the identification information of the target wireless access point, shop information corresponding to the target wireless access point is obtained, wherein the shop information comprises shop position information, shop types and consumption group information corresponding to shops;

determining advertisement display information corresponding to the advertisement demand information with the highest matching coefficient as the advertisement display information matched with the target wireless access point;

sending advertisement display information matched with the target wireless access point to first user equipment corresponding to the target wireless access point;

receiving a network list sent by the first user equipment, wherein the network list comprises identification information of wireless access points which are displayed when the first user equipment searches for a network and contain advertisement display information; adding one to the display times corresponding to the advertisement display information included in the network list; when the display times are larger than or equal to the required times corresponding to the advertisement display information, sending a display termination command to first user equipment corresponding to a wireless access point containing the advertisement display information; or,

recording the display duration corresponding to the advertisement display information; and when the display duration reaches the requirement duration corresponding to the advertisement display information, sending a display termination command to the first user equipment corresponding to the wireless access point containing the advertisement display information.

2. The method of claim 1, wherein the calculating the matching coefficient between the shop information and each of the acquired advertisement demand information respectively comprises:

3. The method of claim 1, wherein determining at least one target wireless access point among the wireless access points based on the identification information of the wireless access points comprises:

4. The method according to any one of claims 1-3, further comprising:

5. The method of claim 1, wherein after sending the display termination command to the first user equipment corresponding to the wireless access point containing the advertisement display information, the method further comprises:

6. An advertisement delivery method, the method comprising:

receiving advertisement display information matched with the wireless access point, which is returned by the first server, wherein the matching coefficient between the advertisement demand information corresponding to the advertisement display information and the shop information corresponding to the wireless access point is the highest, and the shop information comprises shop position information, shop types and consumer group information corresponding to shops;

7. The method of claim 6, further comprising:

and sending the network list to the first server.

8. The method of claim 6, further comprising:

9. An advertisement delivery method, the method comprising:

sending the identification information of the target wireless access point to the first server so that the first server matches advertisement display information for the target wireless access point, wherein the advertisement display information is used for being inserted into the identification information of the target wireless access point, the matching coefficient between the advertisement demand information corresponding to the advertisement display information and the shop information corresponding to the wireless access point is the highest, and the shop information comprises shop position information, shop types and consumption group information corresponding to shops.

10. An advertisement delivery method, comprising:

the first server acquires shop information corresponding to the target wireless access point based on the identification information of the target wireless access point, wherein the shop information comprises shop position information, shop types and consumer group information corresponding to shops; acquiring advertisement demand information corresponding to advertisement display information from a first server; respectively calculating matching coefficients between the shop information and each acquired advertisement demand information; determining advertisement display information corresponding to the advertisement demand information with the highest matching coefficient as the advertisement display information matched with the target wireless access point; the matched advertisement display information is sent to first user equipment corresponding to the target wireless access point;

and the first user equipment replaces the wireless access point name included by the identification information of the target wireless access point with the advertisement display information.

11. An advertisement delivery apparatus, comprising:

one or more processors, storage devices storing one or more programs;

the one or more programs, when executed by the one or more processors, implement the method of any of claims 1-9.

12. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1-9.