CN108600977A - a kind of advertisement push system and method - Google Patents
a kind of advertisement push system and method Download PDFInfo
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- CN108600977A CN108600977A CN201810763327.2A CN201810763327A CN108600977A CN 108600977 A CN108600977 A CN 108600977A CN 201810763327 A CN201810763327 A CN 201810763327A CN 108600977 A CN108600977 A CN 108600977A
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- advertisement
- detector
- terminal device
- hotspot name
- data processing
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/30—Services specially adapted for particular environments, situations or purposes
- H04W4/35—Services specially adapted for particular environments, situations or purposes for the management of goods or merchandise
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
Abstract
The present invention provides a kind of advertisement push system and method, which includes：Detector and the data processing server communicated to connect with detector；Detector, the mac layer information of the terminal device for detecting unlatching wifi functions are simultaneously uploaded to data processing server；Wherein, mac layers of information include the hotspot name of the addresses mac and the connected wifi hotspot of terminal device；Data processing server for obtaining the target hotspot name corresponding to detector, and matches hotspot name and target hotspot name；If hotspot name and target hotspot name match, the addresses mac are based on to terminal device advertisement content.This can be realized when terminal device connects and specifies wifi hotspot, and associated advertising content is pushed for the terminal device, and market touching to potential customers by specific aim advertisement reaches and inhale powder guiding, improves push accuracy.
Description
Technical field
The present invention relates to fields of communication technology, more specifically to a kind of advertisement push system and method.
Background technology
With the continuous development of Internet technology, advertisement pushing has been developed as novel advertisement mode, can be with
The forms such as word, picture or video launch ad content to specific user.
At this stage, mobile terminal, especially mobile phone have become the mainstream market of advertisement pushing, but blindly to movement
Terminal advertisement can reduce the accuracy of push, and user is made to be weary of advertisement generation.
Therefore, how specific aim advertisement, improve push accuracy, be the technology of those skilled in the art's urgent need to resolve
Problem.
Invention content
In view of this, to solve the above problems, a kind of advertisement push system of present invention offer and method, technical solution is such as
Under：
A kind of advertisement push system, the system comprises：Detector and the data processing communicated to connect with the detector
Server；
The detector, for detect unlatching wifi functions terminal device mac layers of information of medium access control and
Reach the data processing server；Wherein, the mac layers of information includes that the addresses mac and the terminal device are connected
The hotspot name of wifi hotspot；
The data processing server, for obtaining the target hotspot name corresponding to the detector, and described in matching
Hotspot name and the target hotspot name；If the hotspot name and the target hotspot name match, it is based on institute
The addresses mac are stated to the terminal device advertisement content.
Preferably, the detector includes：Acquisition module, the networking reporting module being connect with the acquisition module and point
The power supply module not connect with the acquisition module and the networking reporting module；
The acquisition module, the mac layer information of the terminal device for acquiring unlatching wifi functions are simultaneously sent to described
Net reporting module；
The networking reporting module, for the mac layers of information to be uploaded to the data processing server；
The power supply module, for powering for the acquisition module and the networking reporting module.
Preferably, the acquisition module includes：ESP8266 modules.
Preferably, the networking reporting module includes：MT7688 5G wifi modules, MT7688 2.4G wifi modules and
It is any one or more in MT7688 4G wifi modules.
Preferably, the detector is additionally operable to：
The location information of the detector is uploaded to the data processing server；
The data processing server is additionally operable to determine the ad content corresponding to the location information, and described in execution
Based on the addresses mac to the terminal device advertisement content.
Preferably, the system also includes：
It is communicated to connect with the third-party server of data processing server communication connection, with the third-party server
The third party's client being installed in advance on the terminal device；
The data processing server is additionally operable to the target hotspot name, the addresses mac and the detector
Corresponding advertisement and identifier is sent to the third-party server；
The third-party server, for according to the target hotspot name and the advertisement and identifier with determining advertising page
Location, and the advertisement page address is sent to by third party's client based on the addresses mac；
Third party's client for obtaining the ad content corresponding to the advertisement page address, and is shown.
Preferably, the data processing server, is additionally operable to：
Advertisement secret key corresponding to the detector is sent to the third-party server；
The third server is additionally operable to obtain the targeted advertisements secret key corresponding to the advertisement and identifier, and described in matching
Advertisement secret key and the targeted advertisements secret key；If the advertisement secret key and the targeted advertisements secret key match, institute is executed
It states and advertisement page address is determined according to the target hotspot name and the advertisement and identifier.
A kind of advertisement sending method, the data processing server being applied in previously described advertisement push system are described
Method includes：
Receive the mac layer information of the terminal device for the unlatching wifi functions that the detector is uploaded；Wherein, the mac
Layer information includes the hotspot name of the addresses mac and the connected wifi hotspot of the terminal device；
The target hotspot name corresponding to the detector is obtained, and matches the hotspot name and the target hot spot name
Claim；
If the hotspot name and the target hotspot name match, the addresses mac are based on to the terminal
Equipment advertisement content.
Preferably, the method further includes：
Receive the location information for the detector that the detector is uploaded；
It determines the ad content corresponding to the location information, and is based on the addresses mac described in execution to the terminal
Equipment advertisement content.
Preferably, the method further includes：
Advertisement and identifier corresponding to the target hotspot name, the addresses mac and the detector is sent to institute
Third-party server is stated, so that the third-party server passes through third party's client push ad content, the third party visitor
Family end is installed in advance on the terminal device.
A kind of advertisement push system of present invention offer and method, the system are made of detector and data processing server.
Detector can detect the mac layer information that the terminal device of wifi functions is opened on periphery, and the mac layers of information includes the addresses mac
And the hotspot name of the connected wifi hotspot of terminal device；Data processing server is then corresponding to hotspot name and detector
Target designation match in the case of, based on the addresses mac to terminal device advertisement content.This can be realized in terminal
When wifi hotspot is specified in equipment connection, associated advertising content is pushed for the terminal device, by specific aim advertisement to potential
Client, which market touching, reaches and inhales powder guiding, improves push accuracy.
Description of the drawings
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technology description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
The embodiment of invention for those of ordinary skill in the art without creative efforts, can also basis
The attached drawing of offer obtains other attached drawings.
Fig. 1 is the structural schematic diagram of advertisement push system provided in an embodiment of the present invention；
Fig. 2 is the structural schematic diagram of detector provided in an embodiment of the present invention；
Fig. 3 is another structural schematic diagram of advertisement push system provided in an embodiment of the present invention；
Fig. 4 is system architecture illustrated example provided in an embodiment of the present invention；
Fig. 5 is the method flow diagram of advertisement sending method provided in an embodiment of the present invention；
Fig. 6 is the another method flow chart of advertisement sending method provided in an embodiment of the present invention；
Fig. 7 is the another method flow chart of advertisement sending method provided in an embodiment of the present invention.
Specific implementation mode
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation describes, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
The embodiment of the present invention provides a kind of advertisement push system, and the structural schematic diagram of the system is as shown in Figure 1, include：It visits
Survey device 10 and the data processing server 20 with detector communication connection.
Detector 10, the mac layer information of the terminal device for detecting unlatching wifi functions are simultaneously uploaded to data processing clothes
Business device 20；Wherein, mac layers of information include the hotspot name of the addresses mac and the connected wifi hotspot of the terminal device.
The principle that the mac layer information of the terminal device of wifi functions is opened in the detection of detector 10 is as follows：
When being carried out wireless communication based on Radio Transmission Technology due to an equipment and another equipment, no matter equipment room whether there is or not
Other same categories of device (being detector 10 in the present embodiment) of connection, surrounding are all that can acquire relevant information.Therefore, as long as visiting
The terminal device for existing in 10 signal cover of device and opening wifi functions, such as mobile phone are surveyed, for another example tablet computer etc., detection
Device 10 is all the mac layer information that can be detected relevant information, but be limited only to terminal device, such as the mac of terminal device
The hotspot name of location and connected wifi hotspot.In addition, mac layers of information can also include transmission channel, frame type, signal strength
Etc..
Certainly, it is based on above-mentioned discussion content, detector 10 can also detect being sent out for router in signal cover
The wireless signal gone out, that is, router wifi hotspot.
Data processing server 20 for obtaining the target hotspot name corresponding to detector 10, and matches hotspot name
With target hotspot name；It is wide to terminal device push based on the addresses mac if hotspot name and target hotspot name match
Accuse content.
The mesh that detector mark can be prestored in the present embodiment, in data processing server 20 and be used for advertisement
Mark the correspondence between hotspot name.Data processing server 20 receives the same of the mac layer information that detector 10 is uploaded
When, the detector mark of detector 10, such as the sequence number of detector 10 can be obtained, for another example the title etc. of detector 10.
Therefore, data processing server 20 can determine the target hot spot name corresponding to detector 10 based on the detector mark got
Claim, then completes to match by judging whether hotspot name and target hotspot name are consistent；If the two is consistent, then it represents that terminal
The connected wifi hotspot of equipment is specified hot spot, can be based on mac address location terminal devices at this time, and push away to terminal device
Send prefabricated ad content.
It certainly, can be by the location information of itself with mac layers of information if containing GPS gathers module in detector 10
It is uploaded to data processing server 20 together.At this point, data processing server 20 can determine the advertisement corresponding to location information
Content, and execute it is described based on the addresses mac to the terminal device advertisement content, the step for.This can be embodied as
The terminal device of different regions provides different ad contents, increases the accuracy of push.
Fig. 2 shows the structural schematic diagram of detector 10, which includes acquisition module 101, is connect with acquisition module
Networking reporting module 102 and respectively with acquisition module 101 and the power supply module 103 that connect of networking reporting module 102.
Acquisition module 101, mac layer information for acquiring the terminal device for opening wifi functions are simultaneously sent to networking and report
Module 102.
In actual application, acquisition module 101 can be ESP8266 modules.
Networking reporting module 102, for mac layers of information to be uploaded to data processing server 20.
In actual application, networking reporting module 102 includes MT7688 5G wifi modules, MT76882.4G
It is any one or more in wifi module and MT7688 4G wifi modules.Wherein,
Mac layers of information can be walked the channels 5G in a manner of 5G wifi and reported at data by MT7688 5G wifi modules
Manage server 20；Mac layers of information can be walked the channels 2.4G in a manner of 2.4G wifi and reported by MT7688 2.4G wifi modules
To data processing server 20；Layer information can be walked the channels 4G in a manner of 4G wifi and reported by MT7688 4G wifi modules
To data processing server 20.
Power supply module 103, for powering for acquisition module 101 and networking reporting module 102.
In actual application, power supply module 103 can be specially accumulator, use the direct current of 5V/2A for acquisition
Module 101 and networking report model to power.
In some other embodiment, to provide diversified advertisement to terminal device, it is shown in Fig. 1 go out advertisement push system
On the basis of, propose another advertisement push system, structural schematic diagram is as shown in figure 3, further include：
It is communicated to connect with the third-party server 30 of the communication connection of data processing server 20, with third-party server pre-
The third party's client 40 being first installed on terminal device；
Data processing server 20 is additionally operable to the advertisement corresponding to target hotspot name, the addresses mac and detector 10
Mark is sent to third-party server 30.
In the present embodiment, data processing server 20 can prestore detector mark and the advertisement for advertisement
Correspondence between mark.Data processing server 20 can be identified based on detector and determine advertisement and identifier, such as public platform
Mark, to by include target hotspot name, the addresses mac and advertisement and identifier push request be sent to third-party server
30。
Third-party server 30 for determining advertisement page address according to target hotspot name and advertisement and identifier, and is based on mac
Advertisement page address is sent to third party's client 40 by address.
In the present embodiment, advertisement page address can be landing page address, can also be to promote page address.
Pair between advertisement and identifier, target hotspot name and advertisement page address can be prestored in third-party server 30
It should be related to.Data processing server 20 can be based on mac address location terminal devices, and will after determining advertisement page address
Advertisement page address is sent to third party's client 40 on terminal device.
Third party's client 40 for obtaining the ad content corresponding to advertisement page address, and is shown.
In addition, for the communication security for ensureing between data processing server 20 and third party's service, data processing server
20 can also be sent to the advertisement secret key corresponding to pre-stored detector 10 third-party server 30, and the advertisement secret key
It can be added to as parameter into the push request transmitted by third-party server 30.At this point, third server then obtains extensively
The corresponding targeted advertisements secret key of mark is accused, and matches advertisement secret key and targeted advertisements secret key；If advertisement secret key and target are wide
Accuse secret key match, then execute it is described advertisement page address is determined according to the target hotspot name and advertisement and identifier, the step for.
For convenience of understanding, the present invention is illustrated with following application scenarios, and system architecture diagram is as shown in Figure 4：
Wifi signals are generally covered under line in the shop of shop, one detector 1 of installation enters for detecting in lower shop online
The mac layer information of the subscriber terminal equipment in shop under the line.When user's using terminal equipment connects the wifi under the line in shop
When hot spot, the target hotspot name of the addresses mac of terminal device and connected wifi hotspot can be uploaded to number by detector 1
According to processing server 2.
Public platform APPID, the public platform shops ID (public platforms of wired paving of putting up at an inn are prestored in data processing server 2
APPID and public platform shops ID constitutes the advertisement and identifier in shop under line) and public platform key, then by the addresses mac, target heat
Point title, public platform APPID, public platform shops ID and public platform key are used as parameter to constitute push request and are sent to wechat clothes
Business device 3.
The public platform key that wechat server 3 is then first uploaded data processing server 2 and the pre-stored public
Public platform key corresponding to number APPID is matched；If the two match, then public platform APPID and public affairs are further determined that
Public platform corresponding to crowd shops ID lands page address, and public platform landing page address is sent to end based on the addresses mac
The wechat client 4 that end equipment is installed, wechat client then show the content of public platform landing page address.Based on this, advertisement
Supplying system can be into shop under line and connect wifi hotspot in shop terminal device push concern job number, so as to
Virtually to convert user to shop bean vermicelli.
The advertisement push system that the embodiment of the present invention is provided, is made of detector and data processing server.Detector
The mac layer information that the terminal device of wifi functions is opened on periphery can be detected, the mac layers of information includes the addresses mac and end
The hotspot name of the connected wifi hotspot of end equipment；The data processing server then target corresponding to hotspot name and detector
In the case that title matches, the addresses mac are based on to terminal device advertisement content.This can be realized connects in terminal device
When connecing specified wifi hotspot, for the terminal device push associated advertising content, by specific aim advertisement to potential customers into
Field headquarters pin, which touches, reaches and inhales powder guiding, improves push accuracy.
A kind of advertisement is also provided based on a kind of advertisement push system provided in an embodiment of the present invention, the embodiment of the present invention above
Method for pushing, this method are applied particularly to the data processing server in advertisement push system, method flow diagram as shown in figure 5,
Include the following steps：
S10, the mac layer information of the terminal device for the unlatching wifi functions that pick-up probe is uploaded；Wherein, the mac
Layer information includes the hotspot name of the addresses mac and the connected wifi hotspot of the terminal device.
S20 obtains the target hotspot name corresponding to detector, and matches hotspot name and target hotspot name.
S30 is based on the addresses mac to terminal device advertisement if hotspot name and target hotspot name match
Content.
The target that detector mark can be prestored in the present embodiment, in data processing server and be used for advertisement
Correspondence between hotspot name.It, can be with while data processing server receives the mac layer information that detector is uploaded
The detector mark of detector, such as the sequence number of detector are obtained, for another example the title etc. of detector.Therefore, data processing
Server can determine the target hotspot name corresponding to detector based on the detector mark got, then by judging hot spot
Whether title and target hotspot name are consistent to be completed to match；If the two is consistent, then it represents that the connected wifi heat of terminal device
Point is specified hot spot, can be based on mac address location terminal devices at this time, and push in prefabricated advertisement to terminal device
Hold.
In some other embodiment, the terminal device to be embodied as different regions provides different ad contents, increases
The purpose of the accuracy of push, it is shown in Fig. 5 go out advertisement sending method on the basis of, propose another advertisement sending method, method
Flow chart is as shown in fig. 6, include the following steps：
S40, the mac layer information of the terminal device for the unlatching wifi functions that pick-up probe is uploaded and the detector
Location information；Wherein, the mac layers of information includes the hot spot of the addresses mac and the connected wifi hotspot of the terminal device
Title.
S50 obtains the target hotspot name corresponding to detector, and matches hotspot name and target hotspot name.
S60, if hotspot name and target hotspot name match, it is determined that in the advertisement corresponding to the location information
Hold, and is based on the addresses mac to terminal device advertisement content.
In some other embodiment, to provide diversified advertisement to terminal device, it is shown in Fig. 5 go out advertisement sending method
On the basis of, propose another advertisement sending method, method flow diagram is as shown in fig. 7, further include following steps：
Advertisement and identifier corresponding to target hotspot name, the addresses mac and detector is sent to third party's service by S70
Device, so that third-party server, by third party's client push ad content, third party's client is to be installed on terminal in advance
In equipment.
In the present embodiment, data processing server can prestore detector mark and the advertisements for advertisement
Correspondence between knowledge.Data processing server can be identified based on detector and determine advertisement and identifier, such as public platform mark,
To by include target hotspot name, the addresses mac and advertisement and identifier push request be sent to third-party server.
It can be prestored in third-party server corresponding between advertisement and identifier, target hotspot name and advertisement page address
Relationship.Data processing server can be based on mac address location terminal devices, and by advertisement after determining advertisement page address
Page address is sent to third party's client on terminal device.Third party's client obtains in the advertisement corresponding to advertisement page address
Hold, and shows.
In addition, for the communication security for ensureing between data processing server and third party's service, data processing server is also
Advertisement secret key corresponding to pre-stored detector can be sent to third-party server, and the advertisement secret key can conduct
Parameter is added into the push request transmitted by third-party server.At this point, third server then obtain advertisement and identifier institute it is right
The targeted advertisements secret key answered, and match advertisement secret key and targeted advertisements secret key；If advertisement secret key and targeted advertisements secret key phase
Match, then execute it is described advertisement page address is determined according to the target hotspot name and advertisement and identifier, the step for.
The advertisement sending method that the embodiment of the present invention is provided may be implemented to connect in terminal device and specify wifi hotspot
When, associated advertising content is pushed for the terminal device, market touching to potential customers by specific aim advertisement reaches and inhale
Powder guides, and improves push accuracy.
A kind of advertisement push system provided by the present invention and method are described in detail above, it is used herein
Principle and implementation of the present invention are described for specific case, and the explanation of above example is only intended to help to understand this
The method and its core concept of invention；Meanwhile for those of ordinary skill in the art, according to the thought of the present invention, specific
There will be changes in embodiment and application range, in conclusion the content of the present specification should not be construed as to the present invention's
Limitation.
It should be noted that each embodiment in this specification is described in a progressive manner, each embodiment weight
Point explanation is all difference from other examples, and the same or similar parts between the embodiments can be referred to each other.
For the device disclosed in the embodiment, since it is corresponded to the methods disclosed in the examples, so fairly simple, the phase of description
Place is closed referring to method part illustration.
It should also be noted that, herein, relational terms such as first and second and the like are used merely to one
Entity or operation are distinguished with another entity or operation, without necessarily requiring or implying between these entities or operation
There are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant are intended to contain
Lid non-exclusive inclusion, so that the element that the process, method, article or equipment including a series of elements is intrinsic,
Further include either the element intrinsic for these process, method, article or equipments.In the absence of more restrictions,
The element limited by sentence "including a ...", it is not excluded that in the process, method, article or equipment for including the element
In there is also other identical elements.
The foregoing description of the disclosed embodiments enables those skilled in the art to implement or use the present invention.
Various modifications to these embodiments will be apparent to those skilled in the art, as defined herein
General Principle can be realized in other embodiments without departing from the spirit or scope of the present invention.Therefore, of the invention
It is not intended to be limited to the embodiments shown herein, and is to fit to and the principles and novel features disclosed herein phase one
The widest range caused.
Claims (10)
1. a kind of advertisement push system, which is characterized in that the system comprises：Detector and with the detector communication connection
Data processing server；
The detector, mac layers of information of medium access control of the terminal device for detecting unlatching wifi functions are simultaneously uploaded to
The data processing server；Wherein, the mac layers of information includes the addresses mac and the connected wifi heat of the terminal device
The hotspot name of point；
The data processing server for obtaining the target hotspot name corresponding to the detector, and matches the hot spot
Title and the target hotspot name；If the hotspot name and the target hotspot name match, it is based on the mac
Address is to the terminal device advertisement content.
2. system according to claim 1, which is characterized in that the detector includes：Acquisition module and the acquisition mould
The networking reporting module of block connection and the power supply module being connect respectively with the acquisition module and the networking reporting module；
The acquisition module, the mac layer information of the terminal device for acquiring unlatching wifi functions are simultaneously sent to the networking
Report module；
The networking reporting module, for the mac layers of information to be uploaded to the data processing server；
The power supply module, for powering for the acquisition module and the networking reporting module.
3. system according to claim 2, which is characterized in that the acquisition module includes：ESP8266 modules.
4. system according to claim 2, which is characterized in that the networking reporting module includes：MT7688 5G wifi
It is any one or more in module, MT7688 2.4G wifi modules and MT7688 4G wifi modules.
5. system according to claim 1, which is characterized in that the detector is additionally operable to：
The location information of the detector is uploaded to the data processing server；
The data processing server is additionally operable to determine the ad content corresponding to the location information, and is based on described in execution
The addresses mac are to the terminal device advertisement content.
6. system according to claim 1, which is characterized in that the system also includes：
It is communicated to connect with the third-party server of data processing server communication connection, with the third-party server pre-
The third party's client being first installed on the terminal device；
The data processing server, it is right by the target hotspot name, the addresses mac and detector institute to be additionally operable to
The advertisement and identifier answered is sent to the third-party server；
The third-party server, for determining advertisement page address according to the target hotspot name and the advertisement and identifier, and
The advertisement page address is sent to third party's client based on the addresses mac；
Third party's client for obtaining the ad content corresponding to the advertisement page address, and is shown.
7. system according to claim 6, which is characterized in that the data processing server is additionally operable to：
Advertisement secret key corresponding to the detector is sent to the third-party server；
The third server is additionally operable to obtain the targeted advertisements secret key corresponding to the advertisement and identifier, and matches the advertisement
Secret key and the targeted advertisements secret key；If the advertisement secret key and the targeted advertisements secret key match, described is executed
Advertisement page address is determined according to the target hotspot name and the advertisement and identifier.
8. a kind of advertisement sending method, which is characterized in that be applied to the advertisement pushing system described in claim 1~7 any one
Data processing server in system, the method includes：
Receive the mac layer information of the terminal device for the unlatching wifi functions that the detector is uploaded；Wherein, the mac layers of letter
Breath includes the hotspot name of the addresses mac and the connected wifi hotspot of the terminal device；
The target hotspot name corresponding to the detector is obtained, and matches the hotspot name and the target hotspot name；
If the hotspot name and the target hotspot name match, the addresses mac are based on to the terminal device
Advertisement content.
9. according to the method described in claim 8, it is characterized in that, the method further includes：
Receive the location information for the detector that the detector is uploaded；
It determines the ad content corresponding to the location information, and is based on the addresses mac described in execution to the terminal device
Advertisement content.
10. according to the method described in claim 8, it is characterized in that, the method further includes：
Advertisement and identifier corresponding to the target hotspot name, the addresses mac and the detector is sent to described
Tripartite's server, so that the third-party server passes through third party's client push ad content, third party's client
It is to be installed in advance on the terminal device.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810763327.2A CN108600977A (en) | 2018-07-12 | 2018-07-12 | a kind of advertisement push system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810763327.2A CN108600977A (en) | 2018-07-12 | 2018-07-12 | a kind of advertisement push system and method |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109509034A (en) * | 2018-12-17 | 2019-03-22 | 上海掌门科技有限公司 | Advertisement placement method, equipment and computer readable storage medium |
| CN111210747A (en) * | 2020-02-20 | 2020-05-29 | 华迪计算机集团有限公司 | Electronic advertisement screen system |
| CN112291713A (en) * | 2020-12-25 | 2021-01-29 | 浙江口碑网络技术有限公司 | Method for acquiring target potential user data |
| CN112418922A (en) * | 2020-11-12 | 2021-02-26 | 中国人寿保险股份有限公司 | Personalized insurance advertisement recommendation method and system |
-
2018
- 2018-07-12 CN CN201810763327.2A patent/CN108600977A/en not_active Withdrawn
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109509034A (en) * | 2018-12-17 | 2019-03-22 | 上海掌门科技有限公司 | Advertisement placement method, equipment and computer readable storage medium |
| CN109509034B (en) * | 2018-12-17 | 2021-05-04 | 上海掌门科技有限公司 | Advertisement delivery method, device and computer readable storage medium |
| CN111210747A (en) * | 2020-02-20 | 2020-05-29 | 华迪计算机集团有限公司 | Electronic advertisement screen system |
| CN112418922A (en) * | 2020-11-12 | 2021-02-26 | 中国人寿保险股份有限公司 | Personalized insurance advertisement recommendation method and system |
| CN112291713A (en) * | 2020-12-25 | 2021-01-29 | 浙江口碑网络技术有限公司 | Method for acquiring target potential user data |
| CN112291713B (en) * | 2020-12-25 | 2021-04-09 | 浙江口碑网络技术有限公司 | Method for acquiring target potential user data |
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Application publication date: 20180928 |