CN105786807B - Exhibition information pushing method, equipment and system - Google Patents
Exhibition information pushing method, equipment and system Download PDFInfo
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- CN105786807B CN105786807B CN201410778120.4A CN201410778120A CN105786807B CN 105786807 B CN105786807 B CN 105786807B CN 201410778120 A CN201410778120 A CN 201410778120A CN 105786807 B CN105786807 B CN 105786807B
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Abstract
The invention provides a method, equipment and a system for pushing exhibition information, which comprise the following steps: the cloud server acquires user related information of a user and related information of exhibitors of a plurality of exhibitors; the cloud server extracts the characteristics of the user related information and the exhibitor related information, performs characteristic matching on the extracted characteristic information of the user and the characteristic information of a plurality of exhibitors, and determines an exhibitor to be recommended, which is matched with the user; the cloud server receives user current position information sent by the user terminal equipment, and generates navigation information based on preconfigured exhibitor position information of exhibitors to be recommended; and the cloud server pushes the navigation information to the user terminal equipment. The invention can determine the exhibitor to be recommended matched with the user and improve the matching efficiency of the supplier and the demand supplier. Furthermore, the navigation information of the exhibitor matched with the actual requirement of the user is provided for the user, the user can carry out targeted exhibition according to the instruction of the navigation information without investigating each exhibitor by using the exhibition user, and the exhibition efficiency of the user is improved.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a method, equipment and a system for pushing exhibition information.
Background
The exhibition industry is an emerging service industry, and has wide influence and high association degree. The information communication means of the exhibition site is an important aspect of the exhibition service, including: the method comprises the steps of collecting information of exhibition users, releasing information of exhibition merchants, exchanging information between the exhibition users and exhibitors and the like. At present, information exchange of an exhibition is also realized in a mode of filling in paper chest cards and submitting business cards, and information release is also mainly realized in a traditional mass media mode, such as newspapers and magazines, outdoor planes, television screens and the like, and belongs to passive push media; part of the exhibitions also use the internet to publish exhibition information on websites for active access and browsing by users, but the interaction with the exhibitions site is weak.
The existing exhibition information exchange and release mode has single display information, less contained information amount and no pertinence; for the exhibition users, whether the exhibition providers matched with the actual needs of the exhibition users exist can be determined only after each exhibition provider is investigated, but the exhibition sites are large under general conditions, and the exhibition users cannot investigate each exhibition provider within limited exhibition time, so that the information acquisition efficiency of the exhibition users is low, and meanwhile, the safety of personal information cannot be guaranteed due to the fact that the exhibition users carry paper chest cards and need to submit business cards.
Disclosure of Invention
The present invention is directed to solve at least one of the above technical drawbacks, and provides a method for pushing exhibition information, which overcomes or at least partially solves the above problems, and comprises:
the cloud server acquires user related information of a user and related information of exhibitors of a plurality of exhibitors;
the cloud server extracts the characteristics of the user related information and the exhibitor related information, performs characteristic matching on the extracted characteristic information of the user and the characteristic information of a plurality of exhibitors, and determines an exhibitor to be recommended, which is matched with the user;
the cloud server receives user current position information sent by the user terminal equipment, and generates navigation information based on preconfigured exhibitor position information of exhibitors to be recommended;
and the cloud server pushes the navigation information to the user terminal equipment.
The inventor also provides a system for exhibition information pushing, which comprises user terminal equipment and a cloud server, wherein:
the cloud server is used for acquiring user related information of the user and related information of exhibitors of a plurality of exhibitors; extracting the characteristics of the user related information and the exhibitor related information, performing characteristic matching on the extracted characteristic information of the user and the characteristic information of a plurality of exhibitors, and determining an exhibitor to be recommended, which is matched with the user;
the user terminal equipment is used for sending the current position information of the user to the cloud server;
the cloud server is also used for receiving the current user position information sent by the user terminal equipment and generating navigation information based on the pre-configured exhibitor position information of the exhibitor to be recommended; and pushing the navigation information to the user terminal equipment.
The present invention further provides a user terminal device for exhibition information push, which includes:
the system comprises a position sending module, a cloud server and a position processing module, wherein the position sending module is used for determining user current position information of a user and sending the user current position information to the cloud server;
and the navigation information receiving module is used for receiving the navigation information of the exhibitor to be recommended, which is pushed by the cloud server and is matched with the user.
In the embodiment of the invention, the characteristic information of the user and the characteristic information of a plurality of exhibitors are subjected to characteristic matching, so that the exhibitor to be recommended matched with the user can be determined, the matching efficiency of both the supply and demand parties is improved, and reliable guarantee is provided for subsequently pushing the exhibitor matched with the actual demand of the user to the user, thereby realizing that both the supply and demand parties with mutual cooperation opportunities are quickly positioned in the exhibition places with more users and exhibitors; meanwhile, information transmission is not needed in a paper chest card or a business card exchange mode, and the safety of personal information is guaranteed. Furthermore, the navigation information of the exhibitor matched with the actual demand of the user is provided for the user according to the current position information of the user, so that the exhibition user can clearly exhibit the exhibition according to the indication target of the navigation information without considering each exhibitor under the condition that the area of the exhibition site is large, and the exhibition efficiency of the user is improved.
Additional aspects and advantages of the invention will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention.
Drawings
The foregoing and/or additional aspects and advantages of the present invention will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:
fig. 1 is a flowchart illustrating an embodiment of a method for pushing exhibition information according to the present invention;
fig. 2 is a flowchart of a method for pushing exhibition information according to a preferred embodiment of the present invention;
fig. 3 is a system diagram illustrating an embodiment of an exhibition information pushing system according to the present invention;
fig. 4 is a schematic structural diagram of an embodiment of a user terminal device for exhibition information pushing according to the present invention.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are illustrative only and should not be construed as limiting the invention.
As used herein, the singular forms "a", "an", "the" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. It will be understood that when an element is referred to as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may also be present. Further, "connected" or "coupled" as used herein may include wirelessly connected or wirelessly coupled. As used herein, the term "and/or" includes all or any element and all combinations of one or more of the associated listed items.
It will be understood by those skilled in the art that, unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. It will be further understood that terms, such as those defined in commonly used dictionaries, should be interpreted as having a meaning that is consistent with their meaning in the context of the prior art and will not be interpreted in an idealized or overly formal sense unless expressly so defined herein.
Fig. 1 is a flowchart of an embodiment of an exhibition information pushing method according to the present invention.
The method comprises steps executed by the user terminal equipment and the cloud server. The Cloud server comprises a Cloud formed by a large number of hosts or network servers based on Cloud Computing (Cloud Computing), wherein the Cloud Computing is one type of distributed Computing and is a super virtual computer formed by a group of loosely coupled computer sets.
In step S110, the cloud server obtains user-related information of the user and exhibitor-related information of a plurality of exhibitors; in step S120, the cloud server performs feature extraction on the user-related information and the exhibitor-related information, performs feature matching on the extracted user feature information and the feature information of multiple exhibitors, and determines an exhibitor to be recommended that is matched with the user; in step S130, the cloud server receives the current user location information sent by the user terminal device, and generates navigation information based on preconfigured exhibitor location information of exhibitors to be recommended; in step S140, the cloud server pushes the navigation information to the user terminal device.
In the embodiment of the invention, the characteristic information of the user and the characteristic information of a plurality of exhibitors are subjected to characteristic matching, so that the exhibitor to be recommended matched with the user can be determined, the matching efficiency of both the supply and demand parties is improved, and reliable guarantee is provided for subsequently pushing the exhibitor matched with the actual demand of the user to the user, thereby realizing that both the supply and demand parties with mutual cooperation opportunities are quickly positioned in the exhibition places with more users and exhibitors; meanwhile, information transmission is not needed in a paper chest card or a business card exchange mode, and the safety of personal information is guaranteed. Furthermore, the navigation information of the exhibitor matched with the actual demand of the user is provided for the user according to the current position information of the user, so that the exhibition user can clearly exhibit the exhibition according to the indication target of the navigation information without considering each exhibitor under the condition that the area of the exhibition site is large, and the exhibition efficiency of the user is improved.
In step S110, the cloud server obtains user-related information of the user and exhibitor-related information of a plurality of exhibitors.
Wherein, the user-related information includes but is not limited to:
the user attributes can comprise information such as a company, an industry, a position, a sex and an age which the user inputs in advance;
the exhibition preference can comprise some preference choices preset by a user, such as exhibition targets, exhibition routes and the like;
historical exhibition records, such as viewing information of exhibitors, historical exhibition standing time and the like; the system records and counts the history of previous user exhibition, for example, a user feature library can be set for the user in the terminal device or the cloud server, and exhibition records such as exhibition related information, exhibition time, historical exhibition standing time and the like of exhibition target exhibitors in the exhibition process of the user are saved in the user feature library.
Specifically, one of the ways for the cloud server to obtain the user-related information of the user includes:
the cloud server inquires in a user database according to the user identification of the user and determines user related information of the user; the user database prestores user identifications of a plurality of exhibition users and user related information corresponding to the user identifications. For example, the cloud server receives an exhibition company acquisition request to be recommended from the user terminal device, wherein the exhibition company acquisition request to be recommended includes a user ID, and the cloud server responds to the exhibition company acquisition request to be recommended, queries in the user database according to the user ID, and determines user related information corresponding to the user ID.
One of the ways of the cloud server acquiring the user-related information of the user includes:
and the cloud server receives the user related information submitted by the user through the user terminal equipment. For example, a user inputs user attributes and exhibition preferences in user terminal equipment, the user terminal equipment comprises a user feature library, historical exhibition records of the user are recorded, and the user terminal equipment actively submits the user related information to a cloud server; or responding to a user information acquisition request of the cloud server, and returning the user related information to the cloud server.
The relevant information of the exhibitor includes but is not limited to:
the attribute of the exhibitor can comprise the information of company nature, affiliated industry, product type, company qualification, target user, typical case and the like input by the exhibitor in advance;
the exhibition related information may include pre-configured exhibitor location information, pre-configured target user information, and the like.
One of the ways of the cloud server acquiring the relevant information of the exhibitor comprises:
the cloud server inquires in an exhibitor database according to exhibitor identifications of a plurality of exhibitors to acquire exhibitor related information of the plurality of exhibitors; the exhibitor database prestores exhibitor identifications of a plurality of exhibitors and corresponding exhibitor related information. For example, the cloud server receives an exhibitor acquisition request to be recommended from the user terminal device, responds to the exhibitor acquisition request to be recommended, and queries in the exhibitor database according to the exhibitor IDs of the exhibitors recorded in an exhibitor list prestored in the cloud server to determine exhibitor related information corresponding to the exhibitor IDs respectively.
One of the ways of the cloud server acquiring the relevant information of the exhibitor comprises:
the cloud server receives the related information of the exhibitors submitted by the exhibitor server. For example, an exhibitor inputs an exhibitor attribute in exhibitor terminal equipment, the exhibitor terminal equipment submits the exhibitor attribute to an exhibitor server based on a request or actively, meanwhile, the exhibitor server comprises an exhibitor feature library, wherein exhibitor related information such as preconfigured exhibitor position information and preconfigured target user information is recorded, and then the exhibitor server actively submits the exhibitor related information comprising the exhibitor attribute and the exhibitor related information to a cloud server; or responding to the exhibition company information acquisition request of the cloud server, and returning the exhibition company related information to the cloud server by the exhibition company server.
In step S120, the cloud server performs feature extraction on the user-related information and the exhibitor-related information, performs feature matching on the extracted user feature information and the feature information of multiple exhibitors, and determines an exhibitor to be recommended that is matched with the user.
Specifically, the cloud server performs feature extraction on the user related information and the exhibitor related information, for example, performs word segmentation on the user related information and the exhibitor related information respectively, and extracts feature keywords from word segmentation results respectively; and then, performing feature matching on the extracted feature keywords of the user and the feature keywords of the plurality of exhibitors, if the feature keywords of the user are judged to be the same in number as the keywords of the feature keywords of any exhibitor, when the same number of the keywords is larger than a preset number threshold value or the keywords have the same feature keywords with high weight, determining the exhibitor as the exhibitor to be recommended matched with the user, and after the feature keywords of the user are respectively subjected to feature matching judgment with the feature keywords of the plurality of exhibitors, determining one or more exhibitors to be recommended matched with the user.
For example, the cloud server receives an acquisition request of an exhibitor to be recommended submitted by a participating user through user terminal equipment, and in response to the acquisition request of the exhibitor to be recommended, the cloud server acquires user-related information of the user, if the industry to which the user belongs is education, the occupation is instructor, the exhibition in which the user participates is education equipment exhibition, the concerned exhibitor information includes the exhibitor industry is association, and the exhibitor attributes are scheme integrators, large enterprises and the like; and performing word segmentation processing on the relevant information of the user, extracting characteristic keywords from word segmentation results to be education and scheme integrators, performing characteristic matching with the predetermined characteristic keywords of the exhibitors according to the characteristic keywords, and determining one or more exhibitors to be recommended, which are matched with the user.
Preferably, the cloud server performs feature extraction on the user related information and the exhibitor related information, performs matching in a preset feature matching model according to the extracted user feature information, and determines the extended feature information of the user; and then, performing feature matching on the determined feature information of the user, the extended feature information and the feature information of the plurality of exhibitors, and determining the exhibitors to be recommended, which are matched with the user.
For example, in the previous example, the cloud server extracts the feature keywords of the user as "education" and "project integrator", matches the feature keywords in a preset feature matching model, determines the extended feature keywords as "examination platform", and then performs feature matching on the determined feature keywords of the user, the extended feature keywords and the feature keywords of a plurality of exhibitors to determine the exhibitors to be recommended, which are matched with the user.
In step S130, the cloud server receives the current user location information sent by the user terminal device, and generates navigation information based on the preconfigured exhibitor location information of the exhibitor to be recommended.
Specifically, the user terminal equipment determines the current position information of the user through a positioning mode such as a GPS (global positioning system); responding to a navigation information acquisition request triggered by a user or periodically and actively sending the current position information of the user to a cloud server by user terminal equipment; the cloud server receives the current user position information sent by the user terminal equipment, and generates navigation information based on the pre-configured exhibitor position information of exhibitors to be recommended.
Wherein, the navigation information includes but is not limited to:
an exhibitor position map of the exhibitor to be recommended;
a route map between the current position of the user and the position of the exhibitor to be recommended;
and an exhibitor information list of exhibitors to be recommended.
For example, the cloud server receives the current position information of the user sent by the user terminal device, and generates a route map from the current position of the user to a plurality of exhibitor positions of a plurality of exhibitors to be recommended based on preconfigured exhibitor position information of the exhibitor to be recommended, wherein the route map may include exhibitor related information of the exhibitor to be recommended.
Preferably (referring to fig. 1), step S130 includes step S131 (not shown in the figure) and step S132 (not shown in the figure); in step S131, the cloud server determines exhibitors to be recommended in a proximity range based on the current location information of the user according to the current location information of the user and the pre-configured exhibitor location information of the exhibitor to be recommended; in step S132, the cloud server generates navigation information based on the exhibitor location information of the exhibitor to be recommended in the proximity range.
Specifically, the cloud server determines a geographic area covered by a preset adjacent range by taking a central point of the current position information of the user as a center, and then judges at least one adjacent to-be-recommended exhibitor included in the geographic area covered by the preset adjacent range according to the pre-configured exhibitor position information of the to-be-recommended exhibitor; and then, the cloud server generates navigation information based on the position information of the exhibitors to be recommended nearby.
In step S140, the cloud server pushes the navigation information to the user terminal device. And after receiving the navigation information, the user terminal equipment displays the navigation information on a screen of the user terminal equipment so that a user can browse and view the navigation information.
Fig. 2 is a flowchart of a method for pushing exhibition information according to a preferred embodiment of the present invention.
In step S210, the user terminal device detects that the user enters a predetermined area range of a location where the first exhibitor is located, and communicates with the exhibitor terminal device of the first exhibitor in a predetermined communication manner to obtain a first exhibitor identifier of the first exhibitor; in step S220, the user terminal device sends a matching determination request to the cloud server, where the matching determination request includes a user identifier and a first vendor identifier; in step S230, in response to the matching determination request, the cloud server determines whether the first exhibitor matches the user according to the user identifier and the first exhibitor identifier; in step S240, the cloud server sends the determination result to the user terminal device and the exhibitor terminal device.
The method for detecting that the user enters the preset area range of the position of the first exhibitor by the user terminal equipment comprises the following steps:
the user terminal device detects user position information of a user in real time, judges whether the distance between the user position information and the exhibition position information of any exhibition company is smaller than or equal to a preset distance threshold value or not in real time on the basis of preset exhibition company position information of a plurality of exhibition companies, and detects that the user enters a preset area range of the position of a first exhibition company when judging that the distance between the user position information and the exhibition company position information of the first exhibition company is smaller than or equal to the preset distance threshold value.
Or, the user terminal device detects the exhibitor terminal device in the nearby predetermined area range in real time through the modes of bluetooth, near field communication and the like, and when detecting that a certain exhibitor terminal device appears in the predetermined area range, the user is detected to enter the predetermined area range of the position of the first exhibitor to which the exhibitor terminal device belongs.
In step S210, the user terminal device detects that the user enters a predetermined area range of a location where the first exhibitor is located, and communicates with the exhibitor terminal device of the first exhibitor in a predetermined communication manner to obtain a first exhibitor identifier of the first exhibitor.
The predetermined communication mode includes, but is not limited to: NFC near field communication; iBeacon Bluetooth communication with low power consumption; and RFID radio frequency communication.
For example, when the user terminal device communicates with the exhibitor terminal device in the iBeacon bluetooth low energy communication mode, the user terminal device and the exhibitor terminal device have a bluetooth low energy communication function, the user terminal device sends a notification frame including a user terminal ID to the surroundings, the exhibitor terminal device receives the notification frame and advances to the user terminal ID, the user terminal device establishes communication connection with the exhibitor terminal device and performs data transmission, and the user terminal device sends a first exhibitor identifier of a first exhibitor to the exhibitor terminal device.
In step S220, the user terminal device generates a matching determination request for determining whether the first exhibitor and the user are matched according to the received first exhibitor identifier and the user identifier of the user, and sends the matching determination request to the cloud server, where the matching determination request includes the user identifier and the first exhibitor identifier.
In step S230, the cloud server responds to the matching determination request, and determines whether the first exhibitor is matched with the user according to the user identifier and the first exhibitor identifier.
Specifically, the cloud server acquires corresponding user related information and first exhibitor related information according to the user identifier and the first exhibitor identifier, performs feature extraction on the user related information and the first exhibitor related information, for example, performs word segmentation on the user related information and the first exhibitor related information respectively, and extracts feature keywords from word segmentation results respectively; and then, performing feature matching on the extracted feature keywords of the user and the feature keywords of the first exhibitor to determine whether the first exhibitor is matched with the user.
In step S240, the cloud server sends the determination result to the user terminal device and the exhibitor terminal device; the user terminal equipment displays prompt information adaptive to the judgment result according to the received judgment result sent by the cloud server, for example, the prompt information is displayed in a screen of the user terminal equipment; and the exhibition merchant terminal equipment displays prompt information adaptive to the judgment result according to the received judgment result sent by the cloud server.
In the preferred embodiment, whether the user and the close exhibitor are matched or not is judged through the cloud server, and the prompt information which is suitable for the judgment result is sent to the user terminal equipment and the exhibitor terminal equipment, so that whether the exhibitor is suitable for the actual requirement or not can be determined through the prompt information in real time when the user walks to the exhibitor platform, and effective prompt and reference are provided for whether the follow-up user is further engaged with the exhibitor or not.
Fig. 3 is a system diagram illustrating an embodiment of an exhibition information pushing system according to the present invention.
Firstly, a cloud server acquires user related information of a user and related information of exhibitors of a plurality of exhibitors; secondly, the cloud server extracts the characteristics of the user related information and the exhibitor related information, performs characteristic matching on the extracted user characteristic information and the characteristic information of a plurality of exhibitors, and determines an exhibitor to be recommended, which is matched with the user; then, the cloud server receives the current user position information sent by the user terminal equipment, and generates navigation information based on the pre-configured exhibitor position information of the exhibitor to be recommended; and then, the cloud server pushes the navigation information to the user terminal equipment.
In the embodiment of the invention, the characteristic information of the user and the characteristic information of a plurality of exhibitors are subjected to characteristic matching, so that the exhibitor to be recommended matched with the user can be determined, the matching efficiency of both the supply and demand parties is improved, and reliable guarantee is provided for subsequently pushing the exhibitor matched with the actual demand of the user to the user, thereby realizing that both the supply and demand parties with mutual cooperation opportunities are quickly positioned in the exhibition places with more users and exhibitors; meanwhile, information transmission is not needed in a paper chest card or a business card exchange mode, and the safety of personal information is guaranteed. Furthermore, the navigation information of the exhibitor matched with the actual demand of the user is provided for the user according to the current position information of the user, so that the exhibition user can clearly exhibit the exhibition according to the indication target of the navigation information without considering each exhibitor under the condition that the area of the exhibition site is large, and the exhibition efficiency of the user is improved.
The cloud server acquires user related information of the user and related information of exhibitors of a plurality of exhibitors.
Wherein, the user-related information includes but is not limited to:
the user attributes can comprise information such as a company, an industry, a position, a sex and an age which the user inputs in advance;
the exhibition preference can comprise some preference choices preset by a user, such as exhibition targets, exhibition routes and the like;
historical exhibition records, such as viewing information of exhibitors, historical exhibition standing time and the like; the system records and counts the history of previous user exhibition, for example, a user feature library can be set for the user in the terminal device or the cloud server, and exhibition records such as exhibition related information, exhibition time, historical exhibition standing time and the like of exhibition target exhibitors in the exhibition process of the user are saved in the user feature library.
Specifically, one of the ways for the cloud server to obtain the user-related information of the user includes:
the cloud server inquires in a user database according to the user identification of the user and determines user related information of the user; the user database prestores user identifications of a plurality of exhibition users and user related information corresponding to the user identifications. For example, the cloud server receives an exhibition company acquisition request to be recommended from the user terminal device, wherein the exhibition company acquisition request to be recommended includes a user ID, and the cloud server responds to the exhibition company acquisition request to be recommended, queries in the user database according to the user ID, and determines user related information corresponding to the user ID.
One of the ways of the cloud server acquiring the user-related information of the user includes:
and the cloud server receives the user related information submitted by the user through the user terminal equipment. For example, a user inputs user attributes and exhibition preferences in user terminal equipment, the user terminal equipment comprises a user feature library, historical exhibition records of the user are recorded, and the user terminal equipment actively submits the user related information to a cloud server; or responding to a user information acquisition request of the cloud server, and returning the user related information to the cloud server.
The relevant information of the exhibitor includes but is not limited to:
the attribute of the exhibitor can comprise the information of company nature, affiliated industry, product type, company qualification, target user, typical case and the like input by the exhibitor in advance;
the exhibition related information may include pre-configured exhibitor location information, pre-configured target user information, and the like.
One of the ways of the cloud server acquiring the relevant information of the exhibitor comprises:
the cloud server inquires in an exhibitor database according to exhibitor identifications of a plurality of exhibitors to acquire exhibitor related information of the plurality of exhibitors; the exhibitor database prestores exhibitor identifications of a plurality of exhibitors and corresponding exhibitor related information. For example, the cloud server receives an exhibitor acquisition request to be recommended from the user terminal device, responds to the exhibitor acquisition request to be recommended, and queries in the exhibitor database according to the exhibitor IDs of the exhibitors recorded in an exhibitor list prestored in the cloud server to determine exhibitor related information corresponding to the exhibitor IDs respectively.
One of the ways of the cloud server acquiring the relevant information of the exhibitor comprises:
the cloud server receives the related information of the exhibitors submitted by the exhibitor server. For example, an exhibitor inputs an exhibitor attribute in exhibitor terminal equipment, the exhibitor terminal equipment submits the exhibitor attribute to an exhibitor server based on a request or actively, meanwhile, the exhibitor server comprises an exhibitor feature library, wherein exhibitor related information such as preconfigured exhibitor position information and preconfigured target user information is recorded, and then the exhibitor server actively submits the exhibitor related information comprising the exhibitor attribute and the exhibitor related information to a cloud server; or responding to the exhibition company information acquisition request of the cloud server, and returning the exhibition company related information to the cloud server by the exhibition company server.
And then, the cloud server extracts the characteristics of the user related information and the exhibitor related information, performs characteristic matching on the extracted characteristic information of the user and the characteristic information of a plurality of exhibitors, and determines the exhibitors to be recommended, which are matched with the user.
Specifically, the cloud server performs feature extraction on the user related information and the exhibitor related information, for example, performs word segmentation on the user related information and the exhibitor related information respectively, and extracts feature keywords from word segmentation results respectively; and then, performing feature matching on the extracted feature keywords of the user and the feature keywords of the plurality of exhibitors, if the feature keywords of the user are judged to be the same in number as the keywords of the feature keywords of any exhibitor, when the same number of the keywords is larger than a preset number threshold value or the keywords have the same feature keywords with high weight, determining the exhibitor as the exhibitor to be recommended matched with the user, and after the feature keywords of the user are respectively subjected to feature matching judgment with the feature keywords of the plurality of exhibitors, determining one or more exhibitors to be recommended matched with the user.
For example, the cloud server receives an acquisition request of an exhibitor to be recommended submitted by a participating user through user terminal equipment, and in response to the acquisition request of the exhibitor to be recommended, the cloud server acquires user-related information of the user, if the industry to which the user belongs is education, the occupation is instructor, the exhibition in which the user participates is education equipment exhibition, the concerned exhibitor information includes the exhibitor industry is association, and the exhibitor attributes are scheme integrators, large enterprises and the like; and performing word segmentation processing on the relevant information of the user, extracting characteristic keywords from word segmentation results to be education and scheme integrators, performing characteristic matching with the predetermined characteristic keywords of the exhibitors according to the characteristic keywords, and determining one or more exhibitors to be recommended, which are matched with the user.
Preferably, the cloud server performs feature extraction on the user related information and the exhibitor related information, performs matching in a preset feature matching model according to the extracted user feature information, and determines the extended feature information of the user; and then, performing feature matching on the determined feature information of the user, the extended feature information and the feature information of the plurality of exhibitors, and determining the exhibitors to be recommended, which are matched with the user.
For example, in the previous example, the cloud server extracts the feature keywords of the user as "education" and "project integrator", matches the feature keywords in a preset feature matching model, determines the extended feature keywords as "examination platform", and then performs feature matching on the determined feature keywords of the user, the extended feature keywords and the feature keywords of a plurality of exhibitors to determine the exhibitors to be recommended, which are matched with the user.
And then, the cloud server receives the current user position information sent by the user terminal equipment, and generates navigation information based on the pre-configured exhibitor position information of the exhibitor to be recommended.
Specifically, the user terminal equipment determines the current position information of the user through a positioning mode such as a GPS (global positioning system); responding to a navigation information acquisition request triggered by a user or periodically and actively sending the current position information of the user to a cloud server by user terminal equipment; the cloud server receives the current user position information sent by the user terminal equipment, and generates navigation information based on the pre-configured exhibitor position information of exhibitors to be recommended.
Wherein, the navigation information includes but is not limited to:
an exhibitor position map of the exhibitor to be recommended;
a route map between the current position of the user and the position of the exhibitor to be recommended;
and an exhibitor information list of exhibitors to be recommended.
For example, the cloud server receives the current position information of the user sent by the user terminal device, and generates a route map from the current position of the user to a plurality of exhibitor positions of a plurality of exhibitors to be recommended based on preconfigured exhibitor position information of the exhibitor to be recommended, wherein the route map may include exhibitor related information of the exhibitor to be recommended.
Preferably, the cloud server determines exhibitors to be recommended in a neighboring range based on the current position information of the user according to the current position information of the user and the pre-configured exhibitor position information of the exhibitor to be recommended; and then, the cloud server generates navigation information based on the position information of the exhibitors to be recommended in the adjacent range.
Specifically, the cloud server determines a geographic area covered by a preset adjacent range by taking a central point of the current position information of the user as a center, and then judges at least one adjacent to-be-recommended exhibitor included in the geographic area covered by the preset adjacent range according to the pre-configured exhibitor position information of the to-be-recommended exhibitor; and then, the cloud server generates navigation information based on the position information of the exhibitors to be recommended nearby.
And then, the cloud server pushes the navigation information to the user terminal equipment. And after receiving the navigation information, the user terminal equipment displays the navigation information on a screen of the user terminal equipment so that a user can browse and view the navigation information.
In a preferred embodiment, the user terminal device detects that the user enters a predetermined area range of the position of the first exhibitor, and communicates with the exhibitor terminal device of the first exhibitor in a predetermined communication mode to obtain a first exhibitor identifier of the first exhibitor; subsequently, the user terminal equipment sends a matching judgment request to the cloud server, wherein the matching judgment request comprises a user identifier and a first exhibitor identifier; then, the cloud server responds to the matching judgment request, and judges whether the first exhibitor is matched with the user or not according to the user identification and the first exhibitor identification; and then, the cloud server sends the judgment result to the user terminal equipment and the exhibitor terminal equipment.
The method for detecting that the user enters the preset area range of the position of the first exhibitor by the user terminal equipment comprises the following steps:
the user terminal device detects user position information of a user in real time, judges whether the distance between the user position information and the exhibition position information of any exhibition company is smaller than or equal to a preset distance threshold value or not in real time on the basis of preset exhibition company position information of a plurality of exhibition companies, and detects that the user enters a preset area range of the position of a first exhibition company when judging that the distance between the user position information and the exhibition company position information of the first exhibition company is smaller than or equal to the preset distance threshold value.
Or, the user terminal device detects the exhibitor terminal device in the nearby predetermined area range in real time through the modes of bluetooth, near field communication and the like, and when detecting that a certain exhibitor terminal device appears in the predetermined area range, the user is detected to enter the predetermined area range of the position of the first exhibitor to which the exhibitor terminal device belongs.
And then, the user terminal equipment detects that the user enters a preset area range of the position of the first exhibitor, communicates with the exhibitor terminal equipment of the first exhibitor in a preset communication mode, and acquires a first exhibitor identifier of the first exhibitor.
The predetermined communication mode includes, but is not limited to: NFC near field communication; iBeacon Bluetooth communication with low power consumption; and RFID radio frequency communication.
For example, when the user terminal device communicates with the exhibitor terminal device in the iBeacon bluetooth low energy communication mode, the user terminal device and the exhibitor terminal device have a bluetooth low energy communication function, the user terminal device sends a notification frame including a user terminal ID to the surroundings, the exhibitor terminal device receives the notification frame and advances to the user terminal ID, the user terminal device establishes communication connection with the exhibitor terminal device and performs data transmission, and the user terminal device sends a first exhibitor identifier of a first exhibitor to the exhibitor terminal device.
And then, the user terminal equipment generates a matching judgment request for judging whether the first exhibitor is matched with the user or not according to the received first exhibitor identification and the user identification of the user, and sends the matching judgment request to the cloud server, wherein the matching judgment request comprises the user identification and the first exhibitor identification.
And then, the cloud server responds to the matching judgment request, and judges whether the first exhibitor is matched with the user or not according to the user identification and the first exhibitor identification.
Specifically, the cloud server acquires corresponding user related information and first exhibitor related information according to the user identifier and the first exhibitor identifier, performs feature extraction on the user related information and the first exhibitor related information, for example, performs word segmentation on the user related information and the first exhibitor related information respectively, and extracts feature keywords from word segmentation results respectively; and then, performing feature matching on the extracted feature keywords of the user and the feature keywords of the first exhibitor to determine whether the first exhibitor is matched with the user.
Then, the cloud server sends the judgment result to the user terminal equipment and the exhibitor terminal equipment; the user terminal equipment displays prompt information adaptive to the judgment result according to the received judgment result sent by the cloud server, for example, the prompt information is displayed in a screen of the user terminal equipment; and the exhibition merchant terminal equipment displays prompt information adaptive to the judgment result according to the received judgment result sent by the cloud server.
In the preferred embodiment, whether the user and the close exhibitor are matched or not is judged through the cloud server, and the prompt information which is suitable for the judgment result is sent to the user terminal equipment and the exhibitor terminal equipment, so that whether the exhibitor is suitable for the actual requirement or not can be determined through the prompt information in real time when the user walks to the exhibitor platform, and effective prompt and reference are provided for whether the follow-up user is further engaged with the exhibitor or not.
Fig. 4 is a schematic structural diagram of an embodiment of a user terminal device for exhibition information pushing according to the present invention.
The user terminal device includes a location transmitting module 410 and a navigation information receiving module 420.
First, the location sending module 410 determines the current location information of the user, and sends the current location information of the user to the cloud server; the navigation information receiving module 420 receives the navigation information of the exhibitor to be recommended, which is pushed by the cloud server and is matched with the user.
Wherein, the navigation information includes but is not limited to:
an exhibitor position map of the exhibitor to be recommended;
a route map between the current position of the user and the position of the exhibitor to be recommended;
and an exhibitor information list of exhibitors to be recommended.
In the embodiment, the navigation information of the exhibitor matched with the actual demand of the user is provided for the user according to the current position information of the user, so that the exhibition user can clearly exhibit the exhibition according to the indication target of the navigation information without investigating each exhibitor under the condition that the area of the exhibition site is large, and the exhibition efficiency of the user is improved.
Preferably (referring to fig. 4), the user terminal device includes a communication module (not shown in the figure), a determination request transmission module (not shown in the figure), and a display module (not shown in the figure).
Firstly, a communication module detects that a user enters a preset area range of a position where a first exhibitor is located, and communicates with an exhibitor terminal device through a preset communication mode to obtain a first exhibitor identifier of the first exhibitor; then, a judging request sending module sends a matching judging request comprising a user identifier and a first exhibitor identifier to a cloud server; and the display module displays prompt information adaptive to the judgment result according to the received judgment result sent by the cloud server.
In the preferred embodiment, when the user walks on the exhibition platform of the exhibition platform, the exhibition platform can determine whether the exhibition platform is adapted to the actual requirements of the exhibition platform in real time through the prompt information, so that effective prompt and reference are provided for whether the subsequent user is further engaged with the exhibition platform.
Those skilled in the art will appreciate that the present invention includes apparatus directed to performing one or more of the operations described in the present application. These devices may be specially designed and manufactured for the required purposes, or they may comprise known devices in general-purpose computers. These devices have stored therein computer programs that are selectively activated or reconfigured. Such a computer program may be stored in a device (e.g., computer) readable medium, including, but not limited to, any type of disk including floppy disks, hard disks, optical disks, CD-ROMs, and magnetic-optical disks, ROMs (Read-Only memories), RAMs (Random Access memories), EPROMs (Erasable Programmable Read-Only memories), EEPROMs (Electrically Erasable Programmable Read-Only memories), flash memories, magnetic cards, or optical cards, or any type of media suitable for storing electronic instructions, and each coupled to a bus. That is, a readable medium includes any medium that stores or transmits information in a form readable by a device (e.g., a computer).
It will be understood by those within the art that each block of the block diagrams and/or flowchart illustrations, and combinations of blocks in the block diagrams and/or flowchart illustrations, can be implemented by computer program instructions. Those skilled in the art will appreciate that the computer program instructions may be implemented by a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, implement the features specified in the block or blocks of the block diagrams and/or flowchart illustrations of the present disclosure.
Those of skill in the art will appreciate that various operations, methods, steps in the processes, acts, or solutions discussed in the present application may be alternated, modified, combined, or deleted. Further, various operations, methods, steps in the flows, which have been discussed in the present application, may be interchanged, modified, rearranged, decomposed, combined, or eliminated. Further, steps, measures, schemes in the various operations, methods, procedures disclosed in the prior art and the present invention can also be alternated, changed, rearranged, decomposed, combined, or deleted.
The foregoing is only a partial embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.
Claims (15)
1. A method for exhibition information pushing is characterized by comprising the following steps:
the cloud server acquires user related information of a user and related information of exhibitors of a plurality of exhibitors; the user related information comprises at least one of: user attributes, exhibition preferences and historical exhibition records; the exhibitor related information comprises at least one of: exhibitor attribute, exhibition related information;
the cloud server extracts the characteristics of the user related information and the exhibitor related information, performs characteristic matching on the extracted user characteristic information and the characteristic information of the exhibitors, judges that the number of the user characteristic keywords is the same as that of the characteristic keywords of any exhibitor, and determines the exhibitor to be recommended matched with the user when the number of the keyword is larger than a preset number threshold; the feature extraction comprises the steps of performing word segmentation on the user related information and the exhibitor related information respectively, and extracting the feature keywords from the word segmentation results;
the cloud server receives user current position information sent by user terminal equipment, and generates navigation information based on preconfigured exhibitor position information of the exhibitor to be recommended;
and the cloud server pushes the navigation information to the user terminal equipment.
2. The method for pushing exhibition information according to claim 1, wherein the cloud server obtains the user-related information of the user, including:
the cloud server inquires in a user database according to the user identification of the user and determines the user related information of the user; or
And the cloud server receives the user related information submitted by the user through the user terminal equipment.
3. The method for pushing exhibition information according to claim 1 or 2, wherein the cloud server obtains the information related to the exhibitor, including:
the cloud server inquires in an exhibitor database according to exhibitor identifications of a plurality of exhibitors to acquire exhibitor related information of the plurality of exhibitors; or
And the cloud server receives the relevant information of the exhibitors submitted by the exhibitor server.
4. The method for pushing exhibition information according to claim 3, wherein the generating of navigation information based on the pre-configured exhibitor location information of exhibitors to be recommended comprises:
the cloud server determines exhibitors to be recommended in an adjacent range based on the current position information of the user according to the current position information of the user and the pre-configured exhibitor position information of the exhibitors to be recommended;
and the cloud server generates navigation information based on the position information of the exhibitors to be recommended in the adjacent range.
5. The method for pushing exhibition information according to claim 4, wherein the navigation information includes at least one of the following items:
an exhibitor position map of the exhibitor to be recommended;
a route map between the current position of the user and the position of the exhibitor to be recommended;
and an exhibitor information list of exhibitors to be recommended.
6. The method for exhibition information pushing according to claim 5, further comprising:
the user terminal equipment detects that a user enters a preset area range of a position where a first exhibitor is located, and communicates with the exhibitor terminal equipment of the first exhibitor in a preset communication mode to obtain a first exhibitor identifier of the first exhibitor;
the user terminal equipment sends a matching judgment request to the cloud server, wherein the matching judgment request comprises a user identifier and the first vendor identifier;
the cloud server responds to the matching judgment request, and judges whether the first exhibitor is matched with the user or not according to the user identification and the first exhibitor identification;
and the cloud server sends the judgment result to the user terminal equipment and the exhibitor terminal equipment.
7. The method of claim 6, wherein determining whether the first exhibitor matches the user according to the user identifier and the first exhibitor identifier comprises:
the cloud server acquires user related information of the user and first exhibitor related information of the first exhibitor according to the user identification and the first exhibitor identification;
and extracting the characteristics of the user related information and the first exhibitor related information, performing characteristic matching on the extracted and determined characteristic information of the user and the characteristic information of the first exhibitor, and judging whether the first exhibitor is matched with the user.
8. The method for pushing exhibition information according to claim 6 or 7, wherein the predetermined communication mode includes any one of the following:
NFC near field communication; iBeacon Bluetooth communication with low power consumption; and (4) RFID communication.
9. The utility model provides a system for exhibition information push, its characterized in that includes user terminal equipment and high in the clouds server, wherein:
the cloud server is used for acquiring user related information of the user and related information of exhibitors of a plurality of exhibitors; the user related information comprises at least one of: user attributes, exhibition preferences and historical exhibition records; the exhibitor related information comprises at least one of: exhibitor attribute, exhibition related information; extracting the characteristics of the user related information and the exhibitor related information, performing characteristic matching on the extracted characteristic information of the user and the characteristic information of the exhibitors, judging that the number of the characteristic keywords of the user is the same as that of the characteristic keywords of any exhibitor, and determining the exhibitor to be recommended matched with the user when the number of the same keywords is greater than a preset number threshold; the feature extraction comprises the steps of performing word segmentation on the user related information and the exhibitor related information respectively, and extracting the feature keywords from the word segmentation results;
the user terminal device is used for sending the current position information of the user to the cloud server;
the cloud server is further used for receiving the current user position information sent by the user terminal equipment and generating navigation information based on the pre-configured exhibitor position information of the exhibitor to be recommended; and pushing the navigation information to the user terminal equipment.
10. The system for information push in exhibition according to claim 9, characterized by comprising an exhibitor server, wherein:
the exhibition provider server sends exhibition provider related information of a plurality of exhibition providers to the cloud server;
the cloud server receives the relevant information of the exhibitor from the exhibitor server.
11. The system for information push of exhibition according to claim 9 or 10, further comprising an exhibition provider terminal device, wherein:
the user terminal equipment is further used for detecting that the user enters a preset area range of the position of the first exhibitor, communicating with the exhibitor terminal equipment in a preset communication mode, and acquiring a first exhibitor identifier of the first exhibitor; sending a matching judgment request to the cloud server, wherein the matching judgment request comprises a user identifier and the first vendor identifier;
the exhibition provider terminal device is used for sending a first exhibition provider identifier of a first exhibition provider corresponding to the exhibition provider terminal device to the user terminal device in a preset communication mode;
the cloud server is further used for responding to the matching judgment request, and judging whether the first exhibitor is matched with the user or not according to the user identification and the first exhibitor identification; sending the judgment result to the user terminal equipment and the exhibitor terminal equipment;
and the exhibition merchant terminal equipment is also used for receiving the judgment result sent by the cloud server.
12. The system for exhibition information push of claim 11, comprising:
the user terminal device is further used for displaying prompt information adaptive to the judgment result according to the received judgment result sent by the cloud server;
and the exhibition merchant terminal equipment is also used for displaying prompt information adaptive to the judgment result according to the received judgment result sent by the cloud server.
13. The utility model provides a user terminal equipment of exhibition information propelling movement which characterized in that includes:
the system comprises a position sending module, a cloud server and a position processing module, wherein the position sending module is used for determining user current position information of a user and sending the user current position information to the cloud server;
the navigation information receiving module is used for receiving the navigation information of the exhibitor to be recommended, which is pushed by the cloud server and is matched with the user; the cloud server extracts the characteristics of the user related information and the exhibitor related information, performs characteristic matching on the extracted user characteristic information and the characteristic information of a plurality of exhibitors, judges that the number of the user characteristic keywords is the same as that of the characteristic keywords of any exhibitor, and determines the exhibitor to be recommended matched with the user when the number of the keyword is larger than a preset number threshold; the feature extraction comprises the steps of performing word segmentation on the user related information and the exhibitor related information respectively, and extracting the feature keywords from the word segmentation results; the user related information comprises at least one of: user attributes, exhibition preferences and historical exhibition records; the exhibitor related information comprises at least one of: exhibitor attributes, exhibition-related information.
14. The user terminal device for exhibition information pushing according to claim 13, wherein the navigation information includes at least any one of:
an exhibitor position map of the exhibitor to be recommended;
a route map between the current position of the user and the position of the exhibitor to be recommended;
and an exhibitor information list of exhibitors to be recommended.
15. The user terminal device for exhibition information pushing according to claim 13 or 14, further comprising:
the communication module is used for detecting that the user enters a preset area range of the position of a first exhibitor, communicating with the exhibitor terminal equipment in a preset communication mode, and acquiring a first exhibitor identifier of the first exhibitor;
a determination request sending module; sending a matching judgment request comprising a user identifier and the first exhibitor identifier to the cloud server;
and the display module is used for displaying prompt information adaptive to the judgment result according to the received judgment result sent by the cloud server.
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| CN201410778120.4A CN105786807B (en) | 2014-12-15 | 2014-12-15 | Exhibition information pushing method, equipment and system |
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