CN107563813A - A kind of control method and system of the PDB advertisement pushings frequency - Google Patents
A kind of control method and system of the PDB advertisement pushings frequency Download PDFInfo
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Abstract
The present invention discloses a kind of control method and system of the PDB advertisement pushings frequency, and this method includes：Receive the advertisement playing request that client is sent；The push frequency of PDB advertisements according to corresponding to advertisement playing request obtains ad-request；If pushing the not up to default push frequency of the frequency, PDB advertisement executions are pushed；If the ad exposure data or advertisement that receive PDB advertisements are retired data, the push frequency is performed and updates and stores.Record of the invention by carrying out pushing the frequency again when advertisement exposure occurring or advertisement is retired, during each advertisement, first determine whether the push frequency reaches the default push frequency, if the not up to default push frequency, then carry out the push of PDB advertisements, when the ad exposure data or advertisement that receive PDB advertisements are retired data, then the push frequency is performed and updates and stores, it can avoid jumping to forget because of front end user in this way recording the unnecessary push frequency and causing to push that frequency control is inaccurate, improve the effective rate of utilization of the push frequency.
Description
Technical field
The present invention relates to communication technical field, more particularly to a kind of control method and system of the PDB advertisement pushings frequency.
Background technology
Regenerated with the continuous renewal of intelligent movable equipment, people more and more tend on mobile phone and tablet personal computer
Video is watched, the change of user behavior has naturally also guided the transformation of marketing person's advertising strategy, allows advertiser will more numerals
Advertising budget is launched and arrives mobile terminal.Along with the fragmentation of digital marketing, digitization, real time implementation trend, advertiser is based on DSP
The online advertisement trade mode of (Demand-Side Platform, party in request's platform) platform configuration processorization purchase starts emerging
Rise, realize the efficient utilization to media resource, and emerging PDB (Programmatic Direct Buy, privately owned sequencing
Purchase), it is a kind of advertisement putting way to manage of the high-quality media resource sequencing of purchase of advertiser guarantor amount, and utilize sequencing
Mode carries out the advertisement putting form that various dimensions orientation is launched.
At present, the specific implementation of PDB advertisements is advertiser beforehand through privately owned sequencing purchasing demand side platform
PDB-DSP buys advertisement position；When chance for exposure occurs, PDB-DSP determines according to user profile (age of user, sex etc.)
The material of dispensing, and retract the visit capacity outside target audience's scope, advertisement putting accuracy is improved to reach, reduce integral into
This purpose.After certain PDB order is launched, if the unnecessary push frequency data to some user record, will be reduced
Original available PDB advertisement puttings chance, in order to improve conversion ratio and increase audience size, it is necessary to which accurate recording pushes the frequency
Data, usual way is that push frequency data record in advertisement putting engine, i.e., whenever certain PDB order is launched once,
The cumulative push frequency will be all carried out, and push frequency control quantity N can be preset for PDB advertisements, be i.e. an advertisement is referring to
In fixed controlling cycle, the visit capacity of some user can only at most be pushed n times.And this recorded in advertisement putting engine pushes away
Sending frequency control method, no matter whether user occurs to jump situation about losing, and is intended to carry out the cumulative push frequency, that is, records unnecessary push away
The frequency is sent, push frequency control is inaccurate, so as to reduce the effective rate of utilization of the push frequency.
The content of the invention
It is an object of the invention to propose a kind of control method and system of the PDB advertisement pushings frequency, to avoid because of front end
User jumps mistake and recording the unnecessary push frequency causes push frequency control inaccurate, so as to reduce effective profit of the push frequency
The problem of with rate.
To reach above-mentioned purpose, the invention provides following technical scheme：
A kind of control method of the PDB advertisement pushings frequency, including：
Receive the advertisement playing request that client is sent；
The push frequency of PDB advertisements according to corresponding to the advertisement playing request obtains the ad-request, it is described to push away
Send the exposure frequency or/and be retired the cumulative of number that the frequency is the PDB advertisements；
Judge whether the push frequency reaches the default push frequency, the default push frequency is described in controlling cycle
The exposure frequency of PDB advertisements and be retired number cumulative sum maximum；
If the push frequency is not up to the default push frequency, the PDB advertisement executions are pushed；
The ad exposure data or advertisement for determining whether it has received the PDB advertisements are retired data；
If the ad exposure data or advertisement that receive the PDB advertisements are retired data, the push frequency is held
Row updates and stored.
Preferably, it is described that the push frequency is performed into renewal and the process stored, including：
The ad exposure data or advertisement for obtaining the PDB advertisements are retired data；
Data are retired according to the ad exposure data or the advertisement, receive every time the ad exposure data or
After the advertisement is retired data, the renewal of the push frequency is performed；
The push frequency after renewal is stored.
Preferably, after whether the judgement push frequency reaches the default push frequency, in addition to：
If the push frequency reaches the higher limit of the default push frequency, the PDB advertisements do not perform push.
Preferably, the ad exposure data for determining whether it has received the PDB advertisements or advertisement be retired data it
Afterwards, in addition to：
If not receiving the ad exposure data of the PDB advertisements or advertisement being retired data, the client occurs
User, which jumps, to be lost, and does not perform the renewal of the push frequency.
Preferably, in addition to：
When receiving the ad exposure data of the PDB advertisements, the PDB advertisements are pushed so that the visitor
Family end plays the PDB advertisements.
A kind of control system of the PDB advertisement pushings frequency, including：
Receiving unit, for receiving the advertisement playing request of client transmission；
Acquiring unit, for pushing away for the PDB advertisements according to corresponding to the advertisement playing request acquisition ad-request
The frequency is sent, the push frequency is the exposure frequency of the PDB advertisements or/and is retired the cumulative of number；
First identifying unit, for judging whether the push frequency reaches the default push frequency, the default push frequency
Secondary is the maximum of the exposure frequency of the PDB advertisements and the cumulative sum for being retired number in controlling cycle；
First execution unit, if the default push frequency is not up to for the push frequency, by the PDB advertisements
Perform push；
Second identifying unit, ad exposure data or advertisement for determining whether it has received the PDB advertisements are retired
Data；
Second execution unit, if being retired data for the ad exposure data or advertisement for receiving the PDB advertisements,
The push frequency is performed and updates and stores.
Preferably, second execution unit, including：
First obtains subelement, and ad exposure data or advertisement for obtaining the PDB advertisements are retired data；
Subelement is updated, for being retired data according to the ad exposure data or the advertisement, receives institute every time
State ad exposure data or after the advertisement is retired data, perform the renewal of the push frequency；
Storing sub-units, for the push frequency after renewal to be stored.
Preferably, after first identifying unit, in addition to：
3rd execution unit, if reaching the higher limit of the default push frequency, the PDB for the push frequency
Advertisement does not perform push.
Preferably, after second identifying unit, in addition to：
4th execution unit, if not receiving the ad exposure data of the PDB advertisements or advertisement is retired data, institute
State client and user's jump mistake occurs, do not perform the renewal of the push frequency.
Preferably, in addition to：
Broadcast unit, for when receiving the ad exposure data of the PDB advertisements, the PDB advertisement executions to be pushed away
Send so that PDB advertisements described in the client terminal playing.
Understand that compared with prior art, the invention discloses a kind of PDB advertisement pushings frequency via above-mentioned technical scheme
Control method and system, this method includes：Receive the advertisement playing request that client is sent；Obtained according to advertisement playing request
The push frequency of PDB advertisements corresponding to ad-request；If pushing the not up to default push frequency of the frequency, PDB advertisements are held
Row push；If the ad exposure data or advertisement that receive PDB advertisements are retired data, the push frequency is performed and updates and deposits
Storage.The control of the push frequency provided by the invention pushes the frequency by being carried out again when advertisement exposure occurring or advertisement is retired
Record, during each advertisement, first determine whether the push frequency reaches the default push frequency, if the not up to default push frequency,
The push of PDB advertisements is then carried out, then will push frequency when the ad exposure data or advertisement that receive PDB advertisements are retired data
It is secondary perform to update simultaneously store, can avoid recording the unnecessary push frequency because front end user is jumped and lost and causing to push away in this way
Send frequency control inaccurate, improve the effective rate of utilization of the push frequency.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are only this
The embodiment of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can also basis
The accompanying drawing of offer obtains other accompanying drawings.
Fig. 1 is a kind of control method schematic flow sheet for PDB advertisement pushings frequency that the embodiment of the present invention one provides；
Fig. 2 is the push frequency control schematic flow sheet for C2S pattern PDB advertisements that the embodiment of the present invention one provides；
Fig. 3 is the push frequency control schematic flow sheet for S2S pattern PDB advertisements that the embodiment of the present invention one provides；
Fig. 4 is a kind of control method schematic flow sheet for PDB advertisement pushings frequency that the embodiment of the present invention two provides；
Fig. 5 is a kind of control system architecture schematic diagram for PDB advertisement pushings frequency that the embodiment of the present invention three provides；
Fig. 6 is a kind of control system block diagram of the PDB advertisement pushings frequency provided in an embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained every other under the premise of creative work is not made
Embodiment, belong to the scope of protection of the invention.
For PDB advertisements, there is two ways to ask ad material, respectively C2S patterns and S2S patterns to PDB-DSP,
C2S patterns are that client directly sends the request of PDB-DSP ad materials to PDB-DSP, and S2S patterns are the advertisement clothes of server end
Business rear end sends the request of PDB-DSP ad materials to PDB-DSP.And the mode for both request ad materials is in advertisement
Just had determined that during the main purchase advertisement position beforehand through PDB-DSP platforms.
In PDB advertisement puttings, push frequency control is an important function, if unnecessary to some user record
Push frequency data, original available PDB advertisement puttings chance can be reduced, cause the reduction of stock's utilization rate.At present, record
Pushing frequency data usual way is recorded in engine is launched, i.e., whenever certain PDB order is launched once, no matter its whether
It is retired or exposes, will all play the cumulative push frequency, this method by launching the engine record push frequency is inevitable
User to be occurred by client and jumps situation about losing, recording the unnecessary push frequency causes push frequency control inaccurate, so as to drop
The problem of effective rate of utilization of the low push frequency.
Embodiment one
Accompanying drawing 1 is referred to, Fig. 1 is a kind of control method stream for PDB advertisement pushings frequency that the embodiment of the present invention one provides
Journey schematic diagram.As shown in figure 1, present embodiments provide a kind of control method of the PDB advertisement pushings frequency, this method specific steps
Including as follows：
S101, receive the advertisement playing request that client is sent.
In the present embodiment, it is necessary to which explanation, user end to server sends ad-request, by wide in server
Accuse service top control module and ad-request is sent to internal advertisement transaction platform, internal advertisement transaction platform generates ad-request
Bid request, send to advertisement putting engine, i.e.,：It is that advertisement putting engine is to receive the advertisement broadcasting that client is sent to ask in fact
Ask.The information of client user is included in the advertisement playing request, such as：Age of user, sex etc..
S102, according to advertisement playing request obtain ad-request corresponding to PDB advertisements the push frequency, push the frequency be
The exposure frequency of PDB advertisements or/and it is retired the cumulative of number.
In the present embodiment, it is necessary to explanation, in the push frequencys of the PDB advertisements corresponding to ad-request is stored in
In portion's database, the advertisement playing request that server is sent according to client user obtains the push frequency of the user, the push
The frequency is the state of a dynamic renewal, receives ad exposure data every time or advertisement is retired after data, it is necessary to will push
The frequency is updated, wherein, the push frequency is the exposure frequency of the PDB advertisements or/and is retired the cumulative of number.
For the exposure frequency of the PDB advertisements or/and the cumulative of number is retired for the push frequency, is retouched by this
State, three kinds of schemes can be included, i.e.,：The first：The frequency is pushed as the cumulative of exposure frequency；Second：The push frequency is to be moved back
Round trip number adds up；The third：The push frequency is exposure frequency and is retired the cumulative of number.
S103, judge whether the push frequency reaches the default push frequency, it is PDB advertisements in controlling cycle to preset the push frequency
Exposure frequency and be retired number cumulative sum maximum, if so, then entering step S104, if it is not, then entering step
S105。
, it is necessary to which explanation, needs really before judging whether the push frequency reaches the default push frequency in the present embodiment
Other fixed conditions are protected, if other fixed conditions are unsatisfactory for, the process need not carry out pushing the judgement of the frequency；Only thrown at other
Put in the case that condition all meets, then push the judgement of the frequency.Controlling cycle is according to advertiser when buying advertisement position
It is determined that typically setting controlling cycle can be one day or one week.The default push frequency is also the push frequency control set in advance
In specified controlling cycle, the visit capacity of some user can only at most be pushed n times, but be by quantity N processed, i.e. an advertisement
The visit capacity of each user of guarantee, is also provided with the higher limit of its access times, on reaching for the visit capacity of some user
After limit value, then when conducting interviews request, then PDB advertisements are no longer pushed the user.
S104, PDB advertisement executions are pushed.
S105, PDB advertisement do not perform push.
S106, the ad exposure data for determining whether it has received PDB advertisements or advertisement are retired data, if so, then entering
Step S107, if it is not, then entering step S108.
S107, the push frequency is performed into renewal and stored.
In the present embodiment, described that the push frequency is performed to the process for updating and storing, the process specifically includes as follows
Step：
The ad exposure data or advertisement for obtaining the PDB advertisements are retired data；
Data are retired according to the ad exposure data or the advertisement, receive every time the ad exposure data or
After the advertisement is retired data, one is added to perform renewal the push frequency；
The push frequency after renewal is stored.
S108, client occur user and jump mistake, do not perform the renewal of the push frequency.
User jumps mistake and refers to that client have sent access request, and advertisement putting engine have sent advertisement exposure number to client
According to or advertisement be retired data, but client does not receive, i.e., client is abandoned accessing, in this case, without pushing away
Send the renewal of the frequency.Compared with prior art, frequency push will be carried out in spite of user's jump mistake occurs in the prior art,
Unnecessary frequency push is like this just carried out.
Such as Fig. 2 and Fig. 3, Fig. 2 is the push frequency control for C2S pattern PDB advertisements that the embodiment of the present invention one provides
Schematic flow sheet；Fig. 3 is that the push frequency control flow for S2S pattern PDB advertisements that the embodiment of the present invention one provides is illustrated
Figure.
As shown in Fig. 2 browser A front ends are responsible for sending ad material request to PDB-DSP platforms C, if PDB-DSP is returned
Return ad material and illustrate that its receives present flow rate, exposure receipts of the scheduled time that browser A front ends play in advertisement to server B
Collect module B5 and send ad exposure data；Illustrate present flow rate not in its audient's scope if PDB-DSP does not return to ad material
Interior, now browser A front ends send rollback info to exposure collection module B5, and exposure collection module B5 is receiving advertisement exposure number
According to or advertisement be retired data when, the push frequency of user is added one, and update into push frequency database B4.If in next time
When portion's advertisement putting engine B3 receives the advertisement bidding request of the user, it can read the user's from push frequency database B4
The push frequency of the order, reached the standard grade if the push frequency is more than the push frequency conferred, advertisement putting engine B3 does not order for this
Single return is bidded.
As shown in figure 3, advertisement transaction platform B6 is responsible for asking ad material to PDB-DSP, if PDB-DSP returns to advertisement
Material illustrates that it receives present flow rate, and now advertisement transaction platform B6 returns to PDB orders and sends advertisement exposure number by browser A
According to；If PDB-DSP does not return to ad material, letter is retracted from advertisement transaction platform B6 to exposure collection module transmitted traffic
Breath.
A kind of control method for PDB advertisement pushings frequency that the present embodiment provides, this method include：Client is received to send
Advertisement playing request；The push frequency of PDB advertisements according to corresponding to advertisement playing request obtains ad-request；If push frequency
The secondary not up to default push frequency, then push PDB advertisement executions；If receive ad exposure data or the advertisement of PDB advertisements
Data are retired, then the push frequency is performed and is updated and store.The control of the push frequency provided by the invention is by occurring extensively
Accuse the record that exposure or advertisement carry out pushing the frequency when being retired again, during each advertisement, first determine whether the push frequency reaches
To the default push frequency, if the not up to default push frequency, carries out the push of PDB advertisements, when the advertisement for receiving PDB advertisements
Exposure data or advertisement are retired data, then perform the push frequency and update and store, can avoid in this way because before
End subscriber jumps mistake and recording the unnecessary push frequency causes push frequency control inaccurate, improves effective utilization of the push frequency
Rate.
Embodiment two
Accompanying drawing 4 is referred to, Fig. 4 is a kind of control method stream for PDB advertisement pushings frequency that the embodiment of the present invention two provides
Journey schematic diagram.As shown in figure 4, on the basis of above-described embodiment one, this method also includes：
S409, when receiving the ad exposure data of PDB advertisements, PDB advertisements are pushed so that client terminal playing
The PDB advertisements.
In the present embodiment, the content of step S401~step S408 parts is referred to the corresponding step in embodiment one
S101~step S108 partial contents, is no longer described in detail herein.
A kind of control method for PDB advertisement pushings frequency that the present embodiment provides, the control of the push frequency provided by the invention
System when advertisement exposure or advertisement occurs and is retired by carrying out pushing again the record of the frequency, during each advertisement, first determines
Whether the push frequency reaches the default push frequency, if the not up to default push frequency, carries out the push of PDB advertisements, work as reception
Data are retired to the ad exposure data of PDB advertisements or advertisement, then the push frequency is performed and updates and store, pass through this side
Formula can avoid because front end user jump lose record the unnecessary push frequency cause push frequency control it is inaccurate, improve push frequency
Secondary effective rate of utilization.
The present invention also discloses corresponding system on the basis of method disclosed above.
A kind of control system of the PDB advertisement pushings frequency provided in an embodiment of the present invention is introduced, it is necessary to say below
It is bright, it can refer to PDB advertisement pushings frequency provided above about a kind of explanation of the control system of the PDB advertisement pushings frequency
Secondary control method, is not repeated below.
Accompanying drawing 5 is referred to, Fig. 5 is a kind of control system knot for PDB advertisement pushings frequency that the embodiment of the present invention three provides
Structure schematic diagram.As shown in figure 5, present embodiments providing a kind of control system of the PDB advertisement pushings frequency, the system specifically includes
Following structure：
Receiving unit 501, for receiving the advertisement playing request of client transmission；
Acquiring unit 502, the push frequency for the PDB advertisements according to corresponding to advertisement playing request acquisition ad-request
Secondary, the push frequency is the exposure frequency of PDB advertisements or/and is retired the cumulative of number；
First identifying unit 503, for judging whether the push frequency reaches the default push frequency, the push frequency is preset as control
In cycle processed the exposure frequency of the PDB advertisements and be retired number cumulative sum maximum；
First execution unit 504, if the default push frequency is not up to for pushing the frequency, by PDB advertisement executions
Push；
3rd execution unit 505, if reaching the higher limit of the default push frequency for pushing the frequency, PDB advertisements are not held
Row push.
Second identifying unit 506, ad exposure data or advertisement for determining whether it has received PDB advertisements are retired number
According to；
Second execution unit 507, if being retired data for the ad exposure data or advertisement for receiving PDB advertisements,
The push frequency is performed and updates and stores.
4th execution unit 508, if not receiving the ad exposure data of PDB advertisements or advertisement is retired data, visitor
Family end occurs user and jumps mistake, does not perform the renewal of the push frequency.
Specifically, second execution unit, including：
First obtains subelement, and ad exposure data or advertisement for obtaining PDB advertisements are retired data；
Subelement is updated, for being retired data according to ad exposure data or advertisement, receives advertisement exposure number every time
According to or after advertisement is retired data, perform the renewal of the push frequency；
Storing sub-units, for the push frequency after renewal to be stored.
Specifically, the system also includes：
Broadcast unit 509, for when receiving the ad exposure data of PDB advertisements, PDB advertisement executions being pushed, made
Obtain PDB advertisements described in client terminal playing.
A kind of control system for PDB advertisement pushings frequency that the present embodiment provides, the receiving unit of the system receive client
Hold the advertisement playing request sent；PDB advertisement of the acquiring unit according to corresponding to advertisement playing request obtains ad-request pushes away
Send the frequency；If pushing the not up to default push frequency of the frequency, the first execution unit pushes PDB advertisement executions；If receive
The ad exposure data of PDB advertisements or advertisement are retired data, then the 3rd execution unit will push the frequency and perform and updates and store.
The control of the push frequency provided by the invention when advertisement exposure or advertisement occurs and is retired by carrying out pushing again the note of the frequency
Record, during each advertisement, first determine whether the push frequency reaches the default push frequency, if the not up to default push frequency,
The push of PDB advertisements is carried out, when the ad exposure data or advertisement that receive PDB advertisements are retired data, then will push the frequency
Perform to update and simultaneously store, can avoid recording the unnecessary push frequency because front end user is jumped and lost and causing to push in this way
Frequency control is inaccurate, improves the effective rate of utilization of the push frequency.
Accompanying drawing 6 is referred to, Fig. 6 is a kind of control system block diagram of the PDB advertisement pushings frequency provided in an embodiment of the present invention.
As shown in fig. 6, advertisement player A is browser end, server end B includes：Advertising service top control module B1, internal advertisement transaction
Platform B2, advertisement putting engine B3, push frequency database B4, advertisement exposure collection module B5 and advertisement transaction platform B6.
The control of the push frequency provided by the invention when advertisement exposure or advertisement occurs and is retired by carrying out pushing again the note of the frequency
Record, during each advertisement, first determine whether the push frequency reaches the default push frequency, if the not up to default push frequency,
The push of PDB advertisements is carried out, when the ad exposure data or advertisement that receive PDB advertisements are retired data, then will push the frequency
Perform to update and simultaneously store, can avoid recording the unnecessary push frequency because front end user is jumped and lost and causing to push in this way
Frequency control is inaccurate, improves the effective rate of utilization of the push frequency.
It should be noted that each embodiment in this specification is described by the way of progressive, each embodiment weight
Point explanation is all difference with other embodiment, between each embodiment identical similar part mutually referring to.
It should also be noted that, herein, such as first and second or the like relational terms are used merely to one
Entity or operation make a distinction with another entity or operation, and not necessarily require or imply between these entities or operation
Any this actual relation or order be present.Moreover, term " comprising ", "comprising" or its any other variant are intended to contain
Lid nonexcludability includes, so that article or equipment including a series of elements not only include those key elements, but also
Including the other element being not expressly set out, or also include for this article or the intrinsic key element of equipment.Do not having
In the case of more limitations, the key element that is limited by sentence "including a ...", it is not excluded that including the article of above-mentioned key element
Or other identical element in equipment also be present.
The foregoing description of the disclosed embodiments, professional and technical personnel in the field are enable to realize or using the present invention.
A variety of modifications to these embodiments will be apparent for those skilled in the art, as defined herein
General Principle can be realized in other embodiments without departing from the spirit or scope of the present invention.Therefore, it is of the invention
The embodiments shown herein is not intended to be limited to, and is to fit to and principles disclosed herein and features of novelty phase one
The most wide scope caused.
Claims (10)
- A kind of 1. control method of the PDB advertisement pushings frequency, it is characterised in that including：Receive the advertisement playing request that client is sent；The push frequency of PDB advertisements according to corresponding to the advertisement playing request obtains the ad-request, the push frequency Secondary exposure frequency for the PDB advertisements or/and it is retired the cumulative of number；Judge whether the push frequency reaches the default push frequency, the default push frequency is the PDB in controlling cycle The exposure frequency of advertisement and be retired number cumulative sum maximum；If the push frequency is not up to the default push frequency, the PDB advertisement executions are pushed；The ad exposure data or advertisement for determining whether it has received the PDB advertisements are retired data；If the ad exposure data or advertisement that receive the PDB advertisements are retired data, the push frequency is performed more Newly and store.
- 2. control method according to claim 1, it is characterised in that described perform the push frequency updates and stored Process, including：The ad exposure data or advertisement for obtaining the PDB advertisements are retired data；Data are retired according to the ad exposure data or the advertisement, receive the ad exposure data or described every time After advertisement is retired data, the renewal of the push frequency is performed；The push frequency after renewal is stored.
- 3. control method according to claim 1, it is characterised in that described to judge whether the push frequency reaches default After pushing the frequency, in addition to：If the push frequency reaches the higher limit of the default push frequency, the PDB advertisements do not perform push.
- 4. control method according to claim 1, it is characterised in that described to determine whether it has received the PDB advertisements Ad exposure data or advertisement are retired after data, in addition to：If not receiving the ad exposure data of the PDB advertisements or advertisement being retired data, user occurs for the client Jump and lose, do not perform the renewal of the push frequency.
- 5. control method according to claim 1, it is characterised in that also include：When receiving the ad exposure data of the PDB advertisements, the PDB advertisements are pushed so that the client Play the PDB advertisements.
- A kind of 6. control system of the PDB advertisement pushings frequency, it is characterised in that including：Receiving unit, for receiving the advertisement playing request of client transmission；Acquiring unit, the push frequency for the PDB advertisements according to corresponding to the advertisement playing request acquisition ad-request Secondary, the push frequency is the exposure frequency of the PDB advertisements or/and is retired the cumulative of number；First identifying unit, for judging whether the push frequency reaches the default push frequency, the default push frequency is In controlling cycle the exposure frequency of the PDB advertisements and be retired number cumulative sum maximum；First execution unit, if the default push frequency is not up to for the push frequency, by the PDB advertisement executions Push；Second identifying unit, ad exposure data or advertisement for determining whether it has received the PDB advertisements are retired data；Second execution unit, if data are retired for the ad exposure data or advertisement for receiving the PDB advertisements, by institute State the push frequency and perform and update and store.
- 7. control system according to claim 6, it is characterised in that second execution unit, including：First obtains subelement, and ad exposure data or advertisement for obtaining the PDB advertisements are retired data；Subelement is updated, for being retired data according to the ad exposure data or the advertisement, is received every time described wide After announcement exposure data or the advertisement are retired data, the renewal of the push frequency is performed；Storing sub-units, for the push frequency after renewal to be stored.
- 8. control system according to claim 6, it is characterised in that also include：3rd execution unit, if reaching the higher limit of the default push frequency, the PDB advertisements for the push frequency Do not perform push.
- 9. control system according to claim 6, it is characterised in that also include：4th execution unit, if not receiving the ad exposure data of the PDB advertisements or advertisement is retired data, the visitor Family end occurs user and jumps mistake, does not perform the renewal of the push frequency.
- 10. control system according to claim 6, it is characterised in that also include：Broadcast unit, for when receiving the ad exposure data of the PDB advertisements, the PDB advertisement executions being pushed, made Obtain PDB advertisements described in the client terminal playing.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109191217A (en) * | 2018-11-12 | 2019-01-11 | 北京奇艺世纪科技有限公司 | A kind of video ads impressions prediction technique and device |
| CN109598538A (en) * | 2018-11-06 | 2019-04-09 | 汪浩 | A kind of flow control methods, device, equipment and medium that advertisement is launched |
| CN110472997A (en) * | 2019-07-11 | 2019-11-19 | 微梦创科网络科技（中国）有限公司 | A kind of advertisement frequency control method and device |
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