CN109598538A - A kind of flow control methods, device, equipment and medium that advertisement is launched - Google Patents
A kind of flow control methods, device, equipment and medium that advertisement is launched Download PDFInfo
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- G06Q30/0242—Determining effectiveness of advertisements
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Abstract
The invention discloses flow control methods, device, equipment and computer readable storage medium that a kind of advertisement is launched, method includes: to receive the ad traffic of advertisement engine push；Wherein, the ad traffic includes corresponding device coding and IP address of equipment；According to the device coding and the IP address of equipment, the KPI Key Performance Indicator of the ad traffic is obtained；According to the KPI Key Performance Indicator of the ad traffic, and pre-generated flow grade divides table, determines the grade of the ad traffic；Flow according to the grade of the ad traffic and currently is retracted, flow grade can be exposed by determining whether the grade of the ad traffic meets；When the grade of the ad traffic, which meets, to expose flow grade, the ad traffic exposure is determined.The present invention realizes the Intelligent fineization judgement of flow, improves advertisement delivery effect.
Description
Technical field
A kind of launched the present invention relates to computer software technical field more particularly to advertisement flow control methods, device,
Equipment and computer readable storage medium.
Background technique
Advertisement dispensing is one of most common information propagation pattern in internet, and more and more advertisers are intended to pass through net
Network media show advertisement to user.
The demand launched in face of Internet advertising now, advertisement now, which is launched, to be proposed a kind of guarantor that supports value and measures PDB
Advertisement putting mode, i.e., before advertisement dispensing, according to the dispensing demand of advertiser, according to fixed CPM price, the resource of fixation
Position, fixed predetermined amount place an order in media, in advertisement release process, when user generates chance for exposure in access media
When, advertisement launches engine and ad-request is issued single party in request according to the predetermined amount of all advertisers, and party in request pushes away according to N times
It send the rule of agreement selectively to select and rollback flow, and without bidding, after choosing the flow of media push, needs
The flow that the side of asking selects will show the advertisement of corresponding advertiser, to realize exposure.
But in the implementation of the present invention, inventor has found: currently on the market for advertisement launch it is most of still with
The mode of artificial treatment carries out, this is not only time-consuming and laborious, and under working efficiency, huge data handling procedure is also extremely easy to lead
The generation of human error is caused, launches the lower problem of result accurate rate so as to cause advertisement；And existing PDB advertisement putting mode
There is no the advertisement serving policy for forming system, the putting mode of no strategy makes dispensing result that expected effect be not achieved,
Cause the waste of ad traffic resource and the loss of advertiser.
Summary of the invention
In view of the above-mentioned problems, the purpose of the present invention is to provide flow control methods, devices, equipment that a kind of advertisement is launched
And computer readable storage medium, it realizes the Intelligent fineization judgement of flow, improves advertisement delivery effect, realize advertising resource
It is comprehensive to use.
In a first aspect, the embodiment of the invention provides the flow control methods that a kind of advertisement is launched, comprising the following steps:
Receive the ad traffic of advertisement engine push；Wherein, the ad traffic includes corresponding device coding and sets
Standby IP address；
According to the device coding and the IP address of equipment, the KPI Key Performance Indicator of the ad traffic is obtained；
According to the KPI Key Performance Indicator of the ad traffic, and pre-generated flow grade divides table, determine described in
The grade of ad traffic；
Flow according to the grade of the ad traffic and currently is retracted, determines whether the grade of the ad traffic meets
Flow grade can be exposed；
When the grade of the ad traffic, which meets, to expose flow grade, the ad traffic exposure is determined.First
In the first implementation of aspect, further includes:
When the grade of the ad traffic does not meet flow levels of exposure, the ad traffic is retracted.
According to the first implementation of first aspect, in second of implementation of first aspect, further includes:
Corresponding publicity orders are established according to the newly-built operation of order；
User is received for the KPI Key Performance Indicator setting operation of the publicity orders and KPI Key Performance Indicator priority
Setting operation, to be accordingly arranged；
Operation and KPI Key Performance Indicator priority setting operation are set according to the KPI Key Performance Indicator, generate institute
State flow grade division table.
It is described according to institute in the third implementation of first aspect according to second of implementation of first aspect
The KPI Key Performance Indicator of ad traffic is stated, and pre-generated flow grade divides table, determines the grade of the ad traffic,
Specifically:
The KPI Key Performance Indicator of the ad traffic is verified, to generate check results；
According to the check results, and pre-generated flow grade divides table, determines the grade of the ad traffic.
According to the third implementation of first aspect, in the 4th kind of implementation of first aspect, further includes:
It is divided into the amount of the moving back period of preset quantity according to the default always amount of moving back, and be arranged each amount of moving back period exposes flow
Grade；
Then the grade according to the ad traffic and flow currently is retracted, determines that the grade of the ad traffic is
It is no meet can expose flow grade, specifically:
According to currently retracting flow determines the amount of the moving back period belonging to the ad traffic；
Flow grade is exposed according to the amount of the moving back period belonging to the grade of the ad traffic and the ad traffic,
Determine whether the ad traffic exposes.
According to the 4th of first aspect the kind of implementation, in the 5th kind of implementation of first aspect, in the reception
After the ad traffic of advertisement engine push, further includes:
If described when currently retracting flow and being greater than the default always amount of moving back, the exposure of the ad traffic is determined.
According to the one of the above implementation of first aspect, in the 6th kind of implementation of first aspect, the key
Performance indicators includes label, region and the frequency.
Second aspect, the embodiment of the invention provides the volume control devices that a kind of advertisement is launched, comprising:
Ad traffic receiving unit, for receiving the ad traffic of advertisement engine push；Wherein, the ad traffic includes
Corresponding device coding and IP address of equipment；
KPI Key Performance Indicator acquiring unit, for according to the device coding and the IP address of equipment, described in acquisition
The KPI Key Performance Indicator of ad traffic；
Flow grade determination unit, for the KPI Key Performance Indicator according to the ad traffic, and pre-generated stream
Grade classification table is measured, determines the grade of the ad traffic；
Flow grade judging unit, for according to the grade of the ad traffic and currently retracting flow, determine described in
Whether the grade of ad traffic, which meets, can expose flow grade；
Flow exposing unit, it is described wide for determining when the grade of the ad traffic, which meets, to expose flow grade
Accuse flow exposure.
The third aspect, the embodiment of the invention provides the flow-control equipments that a kind of advertisement is launched, including processor, storage
Device and storage in the memory and are configured as the computer program executed by the processor, and the processor executes
The flow control methods that the advertisement as described in any one of first aspect is launched are realized when the computer program.
Fourth aspect, the embodiment of the invention provides a kind of computer readable storage medium, the computer-readable storage
Medium includes the computer program of storage, wherein controls the computer-readable storage medium in computer program operation
Equipment where matter executes the flow control methods that the advertisement as described in any one of first aspect is launched.
Above embodiments have the following beneficial effects:
By receiving the ad traffic of advertisement engine push, according to device coding included by the ad traffic and set
Standby IP address, obtains the KPI Key Performance Indicator of the ad traffic, then according to the KPI Key Performance Indicator of the ad traffic, with
And pre-generated flow grade divides table, determines the grade of the ad traffic, further according to the ad traffic grade with
And flow is currently retracted, flow grade can be exposed by determining whether the grade of the ad traffic meets, when the ad traffic
Grade meets when can expose flow grade, the ad traffic exposure is determined, in conjunction with the advertisement amount of moving back and KPI Key Performance Indicator pair
Ad traffic carries out the judgement of intelligent fining, thus selection of the optimization to ad traffic, so that advertisement, which is launched, has more needle
To property, the effect of advertisement dispensing is significantly improved, realizes the comprehensive utilization of advertising resource, while being also beneficial to reduce the throwing of advertiser
Provide cost.
Detailed description of the invention
In order to illustrate more clearly of technical solution of the present invention, attached drawing needed in embodiment will be made below
Simply introduce, it should be apparent that, the accompanying drawings in the following description is only some embodiments of the present invention, general for this field
For logical technical staff, without creative efforts, it is also possible to obtain other drawings based on these drawings.
Fig. 1 is the flow diagram for the flow control methods that the advertisement that first embodiment of the invention provides is launched.
Fig. 2 be another embodiment of the present invention provides priority setting schematic diagram.
Fig. 3 is the structural schematic diagram for the volume control device that the advertisement that second embodiment of the invention provides is launched.
Fig. 4 is the structural schematic diagram for the flow-control equipment that the advertisement that third embodiment of the invention provides is launched.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
Referring to Fig. 1, the embodiment of the invention provides the flow control methods that a kind of advertisement is launched, it can be by terminal device
It executes, and the following steps are included:
S11 receives the ad traffic of advertisement engine push；Wherein, the ad traffic include corresponding device coding with
And IP address of equipment.
In embodiments of the present invention, the terminal device can calculate equipment for computer, plate, mobile phone or server etc.,
The flow control methods that the advertisement is launched can be used as one of them function and be integrated on the terminal device.
In embodiments of the present invention, it should be noted that the terminal device is sentenced into ad traffic push and exposure
Before the journey that stops, it is necessary first to establish corresponding publicity orders, in order establishment process, be determined according to the setting of user corresponding
KPI Key Performance Indicator (KPI) and each KPI Key Performance Indicator between priority, the application setting KPI Key Performance Indicator
For label, region and the frequency, user can launch preference according to specific job in newly-built order and select corresponding label, region
And the frequency launched, for example the advertisement type launched is online game advertisement, then the label of corresponding selection is young man, game
Fan etc., more developed region is is developed in the region selected, and the dispensing frequency selected is five times a day etc., needs to illustrate
It is that, the present invention is not limited to which these three KPI Key Performance Indicators of label, region and the frequency are only arranged, can be carried out according to concrete condition
Specific setting, such as setting flow price, flow platform be as KPI Key Performance Indicator etc., and the terminal device is according to setting
The priority of the KPI Key Performance Indicator of the KPI Key Performance Indicator and setting set generates flow grade division table.
In embodiments of the present invention, after establishing publicity orders, the terminal device is docking in real time with advertisement engine
During, it receives the advertisement engine and pushes the ad traffic to come.
S12, according to the device coding and the IP address of equipment, the Key Performance for obtaining the ad traffic refers to
Mark.
In embodiments of the present invention, the ad traffic includes corresponding device coding and IP address of equipment, the end
End equipment obtains the KPI Key Performance Indicator of the ad traffic according to the device coding and the IP address of equipment, such as
For these three KPI Key Performance Indicators of the label of setting, region and the frequency, for label KPI Key Performance Indicator, the terminal is set
The standby label that the ad traffic is determined according to the device coding, for region KPI Key Performance Indicator, the terminal device root
The region that the ad traffic is obtained according to the IP address of equipment of the ad traffic, for frequency KPI Key Performance Indicator, each
The terminal device can all pass through the dispensing frequency of equipment described in the counter records ad traffic when ad traffic exposure of push
Secondary, the terminal device obtains the frequency of the ad traffic according to the device coding and corresponding counter.
S13, according to the KPI Key Performance Indicator of the ad traffic, and pre-generated flow grade divides table, determines
The grade of the ad traffic.
In embodiments of the present invention, the terminal device verifies the KPI Key Performance Indicator of the ad traffic, with
Check results, such as the checking procedure of the label for setting, these three KPI Key Performance Indicators of region and the frequency are generated, for
The verification of label KPI Key Performance Indicator: when the publicity orders are established, the terminal device can be according to the label of setting
Corresponding strategy packet is generated, the strategy packet is the set of several device codings for meeting label condition, the terminal device root
According to whether including the device coding in the device coding inquiry strategy packet, that is, it can determine whether the ad traffic meets
The verification for region KPI Key Performance Indicator: the pre-set label condition of the publicity orders judges the institute obtained in S12 step
Whether the region for stating ad traffic meets the pre-set regional condition of the publicity orders, for the school of frequency KPI Key Performance Indicator
It tests: judging whether the frequency of the ad traffic obtained in S12 step has reached the frequency condition of the publicity orders；Then described
Terminal device is according to the check results, and pre-generated flow grade divides table, determines the grade of the ad traffic,
Such as the label for setting, region and the frequency these three KPI Key Performance Indicator check results include: to work as judgement for label
The ad traffic meets label condition, and label check results are YES, when judging that the ad traffic do not meet label condition,
Label check results are NO, and when can not identify the ad traffic, label check results are NULL, three values in label condition
Priority ranking are as follows: YES > NULL > NO；For frequency condition, when not meeting any level frequency control and requiring, frequency NO, when
Meet all level frequency controls to require, frequency YES, for regional condition, be required when violating region orientation, region NO works as symbol
It closes region orientation to require, region YES, according to label, all probable values of these three KPI Key Performance Indicators of region and the frequency
Permutation and combination have following 12 groups, according to the check results of the ad traffic, the ad traffic is determined as wherein one group,
It is as shown in table 1, then corresponding to generate flow grade division as described in Table 1 when the priority of setting is the region > frequency > TA
Table, A > B > C > D > E > F > G > H > I > J > K > L, then according to the affiliated group of the ad traffic in pre-generated flow grade
The rank in table is divided, determines the grade of the ad traffic.
Table 1
S14 according to the grade of the ad traffic and currently retracts flow, determine the ad traffic grade whether
Flow grade can be exposed by meeting.
In embodiments of the present invention, it should be noted that before advertisement engine carries out ad traffic push, user is preparatory
Default push amount and corresponding move back amount ratio of the advertisement engine in a preset time period are set, so that it is determined that the period is total
The amount of moving back, such as the always amount of moving back of push amount and the amount of moving back than calculating the same day on the same day good with media appointment, the terminal device root
It is divided into the amount of the moving back period of preset quantity according to the default always amount of moving back, and be arranged each amount of moving back period exposes flow grade, please join
Read table 2, such as daily push amount has all been due up, according to the specifically amount of moving back than calculating the amount of the moving back R that the same day allows, then
We are divided into one day always amount of moving back N parts (N=11 here), i.e. the every part of amount of moving back is R/11, and every part is the amount of a moving back period；Really
The fixed each amount of moving back period, each the amount of the moving back period corresponded to the different flow grades by screening by the flow grade of screening, when
When the priority region > frequency > TA, A > B > C > D > E > F > G > H > I > J > K > L, in conjunction with table 1 grade sequence (from A to L, flow matter
Amount successively declines), as shown in table 2, flow screening rule is as follows:
Table 2
In embodiments of the present invention, the terminal device is according to currently retracting flow determines the amount of moving back belonging to the ad traffic
Period；According to the flow grade that exposes in the amount of moving back period belonging to the grade of the ad traffic and the ad traffic, determine
Whether the ad traffic exposes.
S15 determines the ad traffic exposure when the grade of the ad traffic, which meets, to expose flow grade.
In embodiments of the present invention, exposing when the grade of the ad traffic amount of moving back period belonging to the ad traffic
In luminous flux grade, the terminal device determines the exposure of the ad traffic, such as please refers to table 1 and table 2, when described wide
Accuse flow grade belong to B grade, and the amount of the moving back period belonging to the ad traffic be second amount of moving back period when, the ad stream
Amount exposure, first carrying out verification classification for each flow for coming of advertisement engine push, (purpose of classification is to judge flow mass
Height), determined then in conjunction with the current amount of moving back and KPI, flow more than which specific grade all exposes, remaining flow
It all retracts, it should be noted that when determining ad traffic exposure, the counter of the terminal device is for the advertisement
The corresponding equipment of flow, the frequency add 1 to be recorded.
In conclusion first embodiment of the invention provides a kind of flow control methods that advertisement is launched, it is wide by receiving
The ad traffic for accusing engine push, according to device coding included by the ad traffic and IP address of equipment, described in acquisition
The KPI Key Performance Indicator of ad traffic, then according to the KPI Key Performance Indicator of the ad traffic, and pre-generated flow
Grade classification table determines the grade of the ad traffic, grade further according to the ad traffic and currently retracts flow, really
Whether the grade of the fixed ad traffic, which meets, can expose flow grade, can expose flow when the grade of the ad traffic meets
When grade, the ad traffic exposure is determined, intelligent to ad traffic progress in conjunction with the advertisement amount of moving back and KPI Key Performance Indicator,
The judgement of fining, so that selection of the optimization to ad traffic significantly improves advertisement throwing so that advertisement dispensing is more targeted
The effect put, realizes the comprehensive utilization of advertising resource, while being also beneficial to reduce the cost of investment of advertiser.
In order to facilitate the understanding of the present invention, some currently preferred embodiments of the present invention will be done and will further be retouched below
It states.
In an alternative embodiment of the invention:
On the basis of the first embodiment, the flow control methods of the advertisement dispensing further include:
When the grade of the ad traffic does not meet flow levels of exposure, the ad traffic is retracted.
In embodiments of the present invention, when the grade of the ad traffic not belonging to the ad traffic amount of the moving back period can
When exposing in flow grade, the terminal device retracts the ad traffic, without exposure, such as please refers to table 1 and table 2,
When the grade of the ad traffic belongs to B grade, and the amount of the moving back period belonging to the ad traffic is first amount of moving back period, institute
It states terminal device and retracts the ad traffic.
In an alternative embodiment of the invention:
On the basis of the first embodiment, the flow control methods of the advertisement dispensing further include:
Corresponding publicity orders are established according to the newly-built operation of order.
User is received for the KPI Key Performance Indicator setting operation of the publicity orders and KPI Key Performance Indicator priority
Setting operation, to be accordingly arranged.
Operation and KPI Key Performance Indicator priority setting operation are set according to the KPI Key Performance Indicator, generate institute
State flow grade division table.
In embodiments of the present invention, the terminal device is first before judging process into ad traffic push and exposure
It first needs to establish corresponding publicity orders, in order establishment process, determines that corresponding Key Performance refers to according to the setting of user
It marks (KPI), the KPI Key Performance Indicator of the application setting is label, region and the frequency, referring to Fig. 2, the terminal device exists
The priority setting carried out after KPI Key Performance Indicator between each KPI Key Performance Indicator is set, then the terminal device according to
The KPI Key Performance Indicator setting operation and KPI Key Performance Indicator priority setting operation, generate the flow grade and draw
Divide table, different flow grade division tables is provided with according to the different priority of user, when the priority of setting is region > frequency
When > TA, as described in Table 1, this 12 groups priority level sequence are as follows: A > B > C > D > E > F > G > H > I > J > K > L；Table 3 is please referred to,
Different KPI Key Performance Indicator (KPI) priority is arranged, and the grade between group is also different.
Table 3
| KPI priority | Group sequence |
| Region > the frequency > label | A>B>C>D>E>F>G>H>I>J>K>L |
| Region > label > frequency | A>D>B>E>C>F>G>J>H>K>I>L |
| The frequency > region > TA | A>B>C>G>H>I>D>E>F>J>K>L |
| The frequency > label > region | A>G>B>H>C>I>D>J>E>K>F>L |
| Label > region > frequency | A>D>G>J>B>E>H>K>C>F>I>L |
| Label > the frequency > region | A>G>D>J>B>H>E>K>C>I>F>L |
In an alternative embodiment of the invention:
On the basis of first embodiment of the invention, the flow control methods of the advertisement dispensing further include:
It is divided into the amount of the moving back period of preset quantity according to the default always amount of moving back, and be arranged each amount of moving back period exposes flow
Grade.
In embodiments of the present invention, before advertisement engine carries out ad traffic push, user presets advertisement engine
Default push amount and the corresponding amount of moving back ratio in a preset time period, so that it is determined that the always amount of moving back of the period, the end
End equipment is divided into the amount of the moving back period of preset quantity according to the default always amount of moving back, and be arranged each amount of moving back period exposes flow etc.
Grade, to realize optimum management and the Effective selection of ad traffic, such as the push amount of same day media appointment is 24000PV, root
According to the amount of moving back than that can move back 1200PV on the day of us after calculating, before starting dispensing, we first give flow according to all possible situation
12 grades (as A~L, flow mass successively declines 12 grades) is set, table 4 is please referred to, after each flow comes, we
It first defines the level to each flow, then carries out flow screening according to following rule, and so on, until the same day amount of moving back exhausts it
Afterwards, the terminal device receives remaining all flows.
Table 4
In an alternative embodiment of the invention:
On the basis of the first embodiment, after the ad traffic of the reception advertisement engine push, further includes:
If described when currently retracting flow and being greater than the default always amount of moving back, the exposure of the ad traffic is determined.
In embodiments of the present invention, when it is described currently retract flow and be greater than the default always amount of moving back when, i.e., in the period
The interior amount of moving back has exhausted, and the terminal device receives the ad traffic of the grade and is exposed.
Referring to Fig. 3, second embodiment of the invention provides a kind of volume control device that advertisement is launched, comprising:
Ad traffic receiving unit 11, for receiving the ad traffic of advertisement engine push；Wherein, the ad traffic packet
Include corresponding device coding and IP address of equipment.
KPI Key Performance Indicator acquiring unit 12, for obtaining institute according to the device coding and the IP address of equipment
State the KPI Key Performance Indicator of ad traffic.
Flow grade determination unit 13, for the KPI Key Performance Indicator according to the ad traffic, and pre-generated
Flow grade divides table, determines the grade of the ad traffic.
Flow grade judging unit 14 determines institute for according to the grade of the ad traffic and currently retracting flow
Whether the grade for stating ad traffic, which meets, can expose flow grade.
Flow exposing unit 15, described in determining when the grade of the ad traffic, which meets, to expose flow grade
Ad traffic exposure.
The first implementation according to the second embodiment, in second of implementation of second embodiment, further includes:
Publicity orders establish unit, for establishing corresponding publicity orders according to the newly-built operation of order.
Index and priority setting unit, for receiving user for the KPI Key Performance Indicator setting behaviour of the publicity orders
Make and the setting of KPI Key Performance Indicator priority operates, to be accordingly arranged.
Flow grade table generation unit, for being referred to according to KPI Key Performance Indicator setting operation and the Key Performance
Priority setting operation is marked, the flow grade division table is generated.
Second of implementation according to the second embodiment, in the third implementation of second embodiment, the stream
Level de-termination unit 13 is measured, specifically:
Correction verification module is verified for the KPI Key Performance Indicator to the ad traffic, to generate check results.
Flow grade determining module is used for according to the check results, and pre-generated flow grade divides table, really
The grade of the fixed ad traffic.
The third implementation according to the second embodiment, in the 4th kind of implementation of second embodiment, further includes:
The amount of moving back period setting unit for being divided into the amount of the moving back period of preset quantity according to the default always amount of moving back, and is arranged every
One amount of moving back period exposed flow grade.
The then flow grade judging unit 14 specifically:
The amount of moving back period determination module, for according to currently retracting flow determines the amount of the moving back period belonging to the ad traffic.
Judgment module is exposed, for the amount of the moving back period belonging to the grade and the ad traffic according to the ad traffic
Expose flow grade, determine whether the ad traffic exposes.
4th kind of implementation according to the second embodiment, in the 5th kind of implementation of second embodiment, described
After ad traffic receiving unit 11, further includes:
The amount of moving back determination unit, if for it is described currently retract flow and be greater than the default always amount of moving back when, determine the advertisement
The exposure of flow.
One of the above implementation according to the second embodiment, it is described in the 6th kind of implementation of second embodiment
KPI Key Performance Indicator includes label, region and the frequency.
It should be noted that the apparatus embodiments described above are merely exemplary, wherein described be used as separation unit
The unit of explanation may or may not be physically separated, and component shown as a unit can be or can also be with
It is not physical unit, it can it is in one place, or may be distributed over multiple network units.It can be according to actual
It needs that some or all of the modules therein is selected to achieve the purpose of the solution of this embodiment.In addition, device provided by the invention
In embodiment attached drawing, the connection relationship between module indicate between them have communication connection, specifically can be implemented as one or
A plurality of communication bus or signal wire.Those of ordinary skill in the art are without creative efforts, it can understand
And implement.
Referring to fig. 4, be third embodiment of the invention provide advertisement launch flow-control equipment schematic diagram.Such as Fig. 4
Shown, the flow-control equipment which launches includes: at least one processor 11, such as CPU, at least one network interface 14
Or other users interface 13, memory 15, at least one communication bus 12, communication bus 12 is for realizing between these components
Connection communication.Wherein, user interface 13 optionally may include USB interface and other standards interface, wireline interface.Network
Interface 14 optionally may include Wi-Fi interface and other wireless interfaces.Memory 15 may include high speed RAM memory,
It may also further include non-labile memory (non-volatilememory), a for example, at least magnetic disk storage.Storage
Device 15 optionally may include at least one storage device for being located remotely from aforementioned processor 11.
In some embodiments, memory 15 stores following element, executable modules or data structures, or
Their subset or their superset:
Operating system 151 includes various system programs, for realizing various basic businesses and hardware based of processing
Business；
Program 152.
Specifically, processor 11 executes wide described in above-described embodiment for calling the program 152 stored in memory 15
Accuse the flow control methods launched, such as step S11 shown in FIG. 1.Alternatively, when the processor executes the computer program
Realize the function of each module/unit in above-mentioned each Installation practice, such as ad traffic receiving unit.
Illustratively, the computer program can be divided into one or more module/units, one or more
A module/unit is stored in the memory, and is executed by the processor, to complete the present invention.It is one or more
A module/unit can be the series of computation machine program instruction section that can complete specific function, and the instruction segment is for describing institute
State implementation procedure of the computer program in the flow-control equipment that the advertisement is launched.
The flow-control equipment that the advertisement is launched can be desktop PC, notebook, palm PC, plate electricity
Brain, mobile phone and cloud server etc. calculate equipment.The flow-control equipment that the advertisement is launched may include, but be not limited only to, and locate
Manage device, memory.It will be understood by those skilled in the art that the schematic diagram is only showing for the flow-control equipment that advertisement is launched
Example does not constitute the restriction for the flow-control equipment launched to advertisement, may include components more more or fewer than diagram, or
Combine certain components or different components.
Alleged processor 11 can be central processing unit (Central Processing Unit, CPU), can also be
Other general processors, digital signal processor (Digital Signal Processor, DSP), specific integrated circuit
(Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-
Programmable Gate Array, FPGA) either other programmable logic device, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor is also possible to any conventional processor
It is the control centre for the flow-control equipment that the advertisement is launched Deng, the processor 11, utilizes various interfaces and connection
The various pieces for the flow-control equipment that entire advertisement is launched.
The memory 15 can be used for storing the computer program and/or module, the processor 11 by operation or
The computer program and/or module being stored in the memory 15 are executed, and calls the data being stored in memory, it is real
The various functions for the flow-control equipment that the existing advertisement is launched.The memory can mainly include storing program area and storage number
According to area, wherein storing program area can application program needed for storage program area, at least one function (for example sound plays function
Energy, image player function etc.) etc.；Storage data area can store according to mobile phone use created data (such as audio data,
Phone directory etc.) etc..In addition, memory may include high-speed random access memory, it can also include nonvolatile memory, example
Such as hard disk, memory, plug-in type hard disk, intelligent memory card (Smart Media Card, SMC), secure digital (Secure
Digital, SD) card, flash card (Flash Card), at least one disk memory, flush memory device or other volatibility are solid
State memory device.
Wherein, if the integrated module/unit of the flow-control equipment launched of the advertisement is with the shape of SFU software functional unit
Formula realize and when sold or used as an independent product, can store in a computer readable storage medium.It is based on
Such understanding, the present invention realize above-described embodiment method in all or part of the process, can also by computer program come
Relevant hardware is instructed to complete, the computer program can be stored in a computer readable storage medium, the computer
Program is when being executed by processor, it can be achieved that the step of above-mentioned each embodiment of the method.Wherein, the computer program includes meter
Calculation machine program code, the computer program code can be source code form, object identification code form, executable file or certain
Intermediate form etc..The computer-readable medium may include: can carry the computer program code any entity or
Device, recording medium, USB flash disk, mobile hard disk, magnetic disk, CD, computer storage, read-only memory (ROM, Read-Only
Memory), random access memory (RAM, Random Access Memory), electric carrier signal, telecommunication signal and software
Distribution medium etc..It should be noted that the content that the computer-readable medium includes can be according to making laws in jurisdiction
Requirement with patent practice carries out increase and decrease appropriate, such as in certain jurisdictions, according to legislation and patent practice, computer
Readable medium does not include electric carrier signal and telecommunication signal.
The above is a preferred embodiment of the present invention, it is noted that for those skilled in the art
For, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also considered as
Protection scope of the present invention.
Claims (10)
1. the flow control methods that a kind of advertisement is launched, which comprises the following steps:
Receive the ad traffic of advertisement engine push；Wherein, the ad traffic includes corresponding device coding and device IP
Address；
According to the device coding and the IP address of equipment, the KPI Key Performance Indicator of the ad traffic is obtained；
According to the KPI Key Performance Indicator of the ad traffic, and pre-generated flow grade divides table, determines the advertisement
The grade of flow；
Flow according to the grade of the ad traffic and currently is retracted, determines whether the grade of the ad traffic meets and can expose
Luminous flux grade；
When the grade of the ad traffic, which meets, to expose flow grade, the ad traffic exposure is determined.
2. the flow control methods that advertisement according to claim 1 is launched, which is characterized in that further include:
When the grade of the ad traffic does not meet flow levels of exposure, the ad traffic is retracted.
3. the flow control methods that advertisement according to claim 2 is launched, which is characterized in that further include:
Corresponding publicity orders are established according to the newly-built operation of order；
User is received the KPI Key Performance Indicator setting operation of the publicity orders and KPI Key Performance Indicator priority is arranged
Operation, to be accordingly arranged；
Operation and KPI Key Performance Indicator priority setting operation are set according to the KPI Key Performance Indicator, generate the stream
Measure grade classification table.
4. the flow control methods that advertisement according to claim 3 is launched, which is characterized in that described according to the ad stream
The KPI Key Performance Indicator of amount, and pre-generated flow grade divide table, determine the grade of the ad traffic, specifically:
The KPI Key Performance Indicator of the ad traffic is verified, to generate check results；
According to the check results, and pre-generated flow grade divides table, determines the grade of the ad traffic.
5. the flow control methods that advertisement according to claim 4 is launched, which is characterized in that further include:
It is divided into the amount of the moving back period of preset quantity according to the default always amount of moving back, and be arranged each amount of moving back period exposes flow etc.
Grade；
Then the grade according to the ad traffic and flow currently is retracted, determines whether the grade of the ad traffic accords with
Conjunction can expose flow grade, specifically:
According to currently retracting flow determines the amount of the moving back period belonging to the ad traffic；
According to the flow grade that exposes in the amount of moving back period belonging to the grade of the ad traffic and the ad traffic, determine
Whether the ad traffic exposes.
6. the flow control methods that advertisement according to claim 5 is launched, which is characterized in that in the reception advertisement engine
After the ad traffic of push, further includes:
If described when currently retracting flow and being greater than the default always amount of moving back, the exposure of the ad traffic is determined.
7. according to claim 1 to the flow control methods that advertisement described in 6 any one is launched, which is characterized in that the pass
Key performance indicators includes label, region and the frequency.
8. the volume control device that a kind of advertisement is launched characterized by comprising
Ad traffic receiving unit, for receiving the ad traffic of advertisement engine push；Wherein, the ad traffic includes corresponding to
Device coding and IP address of equipment；
KPI Key Performance Indicator acquiring unit, for obtaining the advertisement according to the device coding and the IP address of equipment
The KPI Key Performance Indicator of flow；
Flow grade determination unit, for the KPI Key Performance Indicator according to the ad traffic, and pre-generated flow etc.
Grade divides table, determines the grade of the ad traffic；
Flow grade judging unit determines the advertisement for according to the grade of the ad traffic and currently retracting flow
Whether the grade of flow, which meets, can expose flow grade；
Flow exposing unit, for determining the ad stream when the grade of the ad traffic, which meets, to expose flow grade
Amount exposure.
9. the flow-control equipment that a kind of advertisement is launched, including processor, memory and storage in the memory and by
It is configured to the computer program executed by the processor, is realized when the processor executes the computer program as right is wanted
The flow control methods that advertisement described in asking any one of 1 to 7 is launched.
10. a kind of computer readable storage medium, which is characterized in that the computer readable storage medium includes the calculating of storage
Machine program, wherein equipment where controlling the computer readable storage medium in computer program operation is executed as weighed
Benefit require any one of 1 to 7 described in advertisement launch flow control methods.
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| CN201811316776.9A CN109598538B (en) | 2018-11-06 | 2018-11-06 | Flow control method, device, equipment and medium for advertisement delivery |
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