CN110472997A - A kind of advertisement frequency control method and device - Google Patents
A kind of advertisement frequency control method and device Download PDFInfo
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- CN110472997A CN110472997A CN201910625439.6A CN201910625439A CN110472997A CN 110472997 A CN110472997 A CN 110472997A CN 201910625439 A CN201910625439 A CN 201910625439A CN 110472997 A CN110472997 A CN 110472997A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/50—Information retrieval; Database structures therefor; File system structures therefor of still image data
- G06F16/55—Clustering; Classification
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/50—Information retrieval; Database structures therefor; File system structures therefor of still image data
- G06F16/58—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
- G06F16/583—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F18/00—Pattern recognition
- G06F18/20—Analysing
- G06F18/22—Matching criteria, e.g. proximity measures
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The embodiment of the present invention provides a kind of advertisement frequency control method and device, wherein the described method includes: obtaining the pre- displaying content for showing advertisement and showing frequency demand；When the displaying content include picture when, according to it is described displaying content in picture, determine it is corresponding with the displayings content show cluster, and obtain it is described show cluster the displaying frequency, it is described displaying cluster by it is several with similar pictures history displaying advertisements form；If the displaying frequency for showing cluster is not up to the pre- displaying frequency demand for showing advertisement, the pre- displaying advertisement is shown according to the displaying frequency not up to；Conversely, not showing the pre- displaying advertisement；The displaying frequency not up to refers to the difference of the pre- displaying frequency for showing want advertisement and the displaying frequency for showing cluster.Technical solution of the present invention is shown frequency based on the similitude of picture and controls, and promotes the eCPM income of advertiser, promotes user experience, promotes user's residence time and user's stickiness.
Description
Technical field
The present invention relates to Internet advertising fields, and in particular to a kind of advertisement frequency control method and device.
Background technique
With the fast development of Internet advertising, different advertisement charging forms occur: thousand people show cost CPM
(Cost Per Mille), every cost of activities CPA (Cost Per Action), click cost CPC (Cost Per Click),
Every downloading cost CPD (Cost Per Download) etc..It is directed to frequency control, is widely used by advertiser, frequency is passed through
Secondary control, first: the clicking rate of advertisement can be promoted, by counting to 5,000 ten thousand CPD exposure.Secondly: promoting advertisement
Conversion ratio, when for the first time showing conversion ratio CVR (Click similar to click-through-rate ctr (Click-Through-Rate)
Value Rate) highest.Again: promoting thousand exposure amount of money eCPM (Effective CPM) of the practical dispensing of advertisement.Most
Afterwards: can touch up to more users, in the case where advertiser budget is fixed, by the limitation of frequency control, can be used to more
Family shows the product of oneself, promotes the population coverage of advertisement itself.Certainly frequency control is not meant under all scenes to independence
User does repeatedly show it is low conversion, such as the frequent customer of electric business redirects.
Large-scale website at present, in ADX (Internet advertising transaction platform) platform generally using advertisement group, ad material, fall
Ground page URL carries out the frequency control of user, shows that the frequency then no longer shows user when user reaches at the appointed time.
In realizing process of the present invention, at least there are the following problems in the prior art for inventor's discovery:
Frequency control existing for the same ad material not can solve following problem: 1) same picture material is multiple
Creation: an advertiser is repeatedly created in different advertising campaigns；Different advertisement agencies are repeatedly created；Advertisement
Main memory is in multilevel region subsidiary.2) cannot handle the clear negative-feedback problem of user, i.e., user explicitly indicate that do not like it is a certain
A material.3) same Zhang Sucai is shown simultaneously in the same channel difference advertisement position.
If not only will affect the eCPM of advertisement if the above problem not can solve, while it will affect user's body
It tests.Wherein display advertising is widely used by medium-and-large-sized website at present, and picture brings the more intuitive visual impact of user, and transmitting is more
Specific advertising information.
Summary of the invention
The embodiment of the present invention provides a kind of advertisement frequency control method and device, and the similitude based on picture is shown frequency
Control promotes the eCPM income of advertiser, promotes user experience, promotes user's residence time and user's stickiness.
In order to achieve the above objectives, on the one hand, the embodiment of the invention provides a kind of advertisement frequency control method, the methods
Include:
It obtains the pre- displaying content for showing advertisement and shows frequency demand；
When the displaying content includes picture, according to the picture in the displaying content, the determining and displaying content
It is corresponding to show cluster, and the displaying frequency for showing cluster is obtained, the displaying cluster is by several history exhibitions with similar pictures
Show that advertisement forms；
If the displaying frequency for showing cluster is not up to the pre- displaying frequency demand for showing advertisement, according to what is be not up to
Show that the frequency shows the pre- displaying advertisement；Conversely, not showing the pre- displaying advertisement；The displaying frequency not up to refers to
The difference of the pre- displaying frequency for showing want advertisement and the displaying frequency for showing cluster.
On the other hand, the embodiment of the invention provides a kind of advertisement frequency control device, described device includes:
Acquiring unit, for obtaining the pre- displaying content for showing advertisement and showing frequency demand；
It is corresponding to show cluster determination unit, for judging when the displaying content includes picture, according to the displaying content
In picture, determine it is corresponding with the displaying content shows cluster, and obtain it is described displaying cluster the displaying frequency, the displaying cluster
Show that advertisement forms by several history with similar pictures；
Display unit, if for judging that the displaying frequency for showing cluster is not up to the pre- displaying frequency for showing advertisement
Demand shows the pre- displaying advertisement according to the displaying frequency not up to；Conversely, not showing the pre- displaying advertisement；It is described not
The displaying frequency reached refers to the difference of the pre- displaying frequency for showing want advertisement and the displaying frequency for showing cluster.Above-mentioned skill
Art scheme has the following beneficial effects: the technology hand because of the control using the whole displaying frequency based on similar ad content
Section, therefore the advertisement repeatedly created for the progress of same picture material and the similar ad from different advertisers, energy
It is effectively controlled to repeat the case where being demonstrated, really to realize the control for showing frequency, and can be avoided Similar content
Simultaneously in the displaying of different location advertisings.Promoted advertiser eCPM income, promoted user experience, promoted user's residence time and
User's stickiness.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
It obtains other drawings based on these drawings.
Fig. 1 is a kind of flow chart of advertisement frequency control method of the embodiment of the present invention；
Fig. 2 is the relational graph for showing the frequency and clicking rate；
Fig. 3 is a kind of flow chart of advertisement frequency control method of the embodiment of the present invention；
Fig. 4 is a kind of structural schematic diagram of advertisement frequency control system of the embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
The associated thumbnail language and Key Term being referred to herein are defined below:
Social media: people are used to share opinion, the network platform and tool of experience and viewpoint.Specifically include that wechat, micro-
Rich, forum, blog；
Frequency control: isolated user sees that the number of an advertisement, such as advertiser limit each use whithin a period of time
See the number of an advertising creative less than 2 times in 24 hours in family；
Similar pictures: a picture is changed by rotation, shearing, the color range adjustment of part, compression, text fine tuning, logal
Become or replicates another photo to generation directly as similar pictures.
Electric business advertisement: electric business advertiser, the features such as using big data technology and social networks, by social media platform
Flow welfare, according to user's crowd portrayal analytical technology etc., by electric business product promotion to targeted user population.
As shown in Figure 1, being a kind of flow chart of advertisement frequency control method of the embodiment of the present invention, which comprises
S101: obtaining the pre- displaying content for showing advertisement and shows frequency demand.
S102: when the displaying content includes picture, according to the picture in the displaying content, the determining and displaying
Content shows cluster accordingly, and obtains the displaying frequency for showing cluster, described to show cluster by several going through with similar pictures
History shows advertisement composition.
Preferably, the picture according in the displaying content, determination is corresponding with the displaying content to show cluster, packet
It includes:
Calculate the Hash hash value of the picture in the displaying content；
At least one history in the hash value of picture in the displaying content and each displaying cluster is shown into advertisement
The hash value of picture is compared, and determines the similar pictures of the picture for showing content；
Cluster is shown according to similar pictures determination is corresponding with the displaying content.
Preferably, the displaying cluster is obtained by following steps:
It obtains history and shows advertisement, calculate the hash value that each history shows picture in advertisement；
It shows that the hash value in advertisement between picture compares by history two-by-two, all history is shown that picture divides in advertisement
For several similar pictures groups；
The corresponding history of same group of similar pictures is shown that advertisement is classified as a displaying cluster, is in the same displaying cluster
Each history shows the identical cluster label of advertising record；
The related data of determining displaying cluster is stored into database, the related data for showing cluster includes having cluster
The history of label shows that advertisement, each history show that the hash value and each history of picture in advertisement show advertisement
Show the frequency；Wherein, show that the displaying frequency of cluster shows that the displaying frequency of advertisement is cumulative according to history each in this displaying cluster and obtains.
Preferably, the calculation method of the Hash hash value of the picture, comprising:
The processing of blank frame is removed to the picture in the displaying content of acquisition；
By treated, dimension of picture is adjusted to be sized and is converted to gray level image；
64 binary system hash values for obtaining the gray level image are calculated using wavelet transformation.
Preferably, the hash value comparative approach between picture, especially by following steps:
64 binary system hash values of picture are converted into 16 16 system hash values；
16 16 system hash values are divided into four data segments by length for 4 sequences；
Successively compare corresponding each data segment between two pictures, if there is the identical corresponding data section of data, then
Determine two pictures similar pictures each other.
Successively compare corresponding each data segment between two pictures, if there is the identical corresponding data section of data, i.e.,
Two pictures are similar pictures of the Hamming distance less than 4, to calculate Hamming distance for 4 block numbers evidence according to piezomagnetic principle and be less than
4 must have a block number according to identical.Therefore, first piece of 4 16 binary data of picture to be compared are taken out, comparison is all
First block number evidence of other pictures, the similar pictures for being then determined as picture to be compared if there is encoding identical picture；For
One block number compares the second block number evidence according to different picture；Successively compare third block number evidence, the 4th block number evidence；As long as there is one piece
Data are identical, then corresponding two pictures are similar pictures.
S103: if the displaying frequency for showing cluster is not up to the pre- displaying frequency demand for showing advertisement, according to not
The displaying frequency reached shows the pre- displaying advertisement；Conversely, not showing the pre- displaying advertisement；The displaying frequency not up to
The secondary difference for referring to the pre- displaying frequency for showing want advertisement and the displaying frequency for showing cluster.
In a specific embodiment of the invention, as shown in Fig. 2, according to influence of the number to clicking rate is shown, and consider
Display advertising is widely used by medium-and-large-sized website at present, and picture brings the more intuitive visual impact of user, transmits more specific
Advertising information.The invention proposes the frequency prosecutor methods identified based on similar pictures, search the advertisement inventory in dispensing by full dose,
The similar pictures of each picture are searched, and are recorded as a cluster label cluster, for the advertisement in cluster at one section
Whole body counting is carried out according to frequency control logic in release time.Such as: advertiser requires to the frequency control number in material one 12 hours
It is 1, searching discovery material 1 and material 2 by similar pictures is the same cluster, and material 2 has just been opened up in a hour
Showed, then material 1 be not shown；Similarly user is explicitly indicated that the material of negative-feedback, is not existed at the appointed time
Other materials carried out in this cluster are shown.
As shown in figure 3, being the flow chart of one embodiment of the invention advertisement frequency control method, the method includes offline portions
Point:
1) picture materials updated daily are extracted from increment in database mysql；
2) the hash value of every picture is calculated；
3) similar pictures of increment picture are obtained；
4) the cluser write-in Redis of every picture is recorded.
Part on line:
1) the displaying time that single user advertising request is directed to each cluster is recorded；
2) the displaying frequency that cluser is current in current material Redis is searched；
3) it is unsatisfactory for frequency control and shows the material.
In real-time mode of the invention, the recognizer of similar pictures uses wavelet transformation, and wavelet transformation is inherited and hair
The thought of Short Time Fourier Transform localization has been opened up, while having overcome window size disadvantage not varying with frequency, Neng Gouti again
It is the ideal tools for carrying out signal time frequency analysis and processing for " T/F " window with frequency shift.Wavelet analysis
It is a kind of new technology of time-dimensional analysis and multiresolution analysis, it is in signal analysis, speech synthesis, image recognition, calculating
The research of machine vision, data compression, seismic prospecting, atmosphere and ocean wave analysis etc. has all achieved scientific meaning and application
The achievement of value.
It is wherein shown under the formula of wavelet transform such as (1-1):
WhereinFor wavelet transformation base, a0、b0For two constants and a0>0。
It is dyadic wavelet, i.e. a that discrete wavelet is most representative0For 2 power 2J, b0It is rounded.Haar wavelet basis is used in the present invention.
A.Haar proposes a kind of orthogonal function system in nineteen ninety, is defined as follows:
This is a kind of simplest orthogonal wavelet, i.e.,
Since wavelet transformation has localization ability concurrently simultaneously in time domain and frequency domain, and it can gradually focus on any thin of object
Section is analyzed.
As shown in figure 4, being a kind of structural schematic diagram of advertisement frequency control system of the embodiment of the present invention, the system packet
It includes:
Acquiring unit 21, for obtaining the pre- displaying content for showing advertisement and showing frequency demand；
It shows cluster determination unit 22, is used for when the displaying content includes picture, according to the figure in the displaying content
Piece, determination is corresponding with the displaying content to show cluster, and obtains the displaying frequency for showing cluster, and the displaying cluster is by several
History with similar pictures shows advertisement composition；
Display unit 23, if being not up to the pre- displaying frequency for showing advertisement for the displaying frequency for showing cluster needs
It asks, shows the pre- displaying advertisement according to the displaying frequency not up to；Conversely, not showing the pre- displaying advertisement；It is described not reach
To the displaying frequency refer to it is pre- show want advertisement the displayings frequency and it is described displaying cluster the displaying frequency difference.
Preferably, the displaying cluster determination unit 22 is specifically used for:
Calculate the Hash hash value of the picture in the displaying content；
At least one history in the hash value of picture in the displaying content and each displaying cluster is shown into advertisement
The hash value of picture is compared, and determines the similar pictures of the picture for showing content；
Cluster is shown according to similar pictures determination is corresponding with the displaying content.
Preferably, described device further includes showing that cluster planning unit is specifically used for:
It obtains history and shows advertisement, calculate the hash value that each history shows picture in advertisement；
It shows that the hash value in advertisement between picture compares by history two-by-two, all history is shown that picture divides in advertisement
For several similar pictures groups；
The corresponding history of same group of similar pictures is shown that advertisement is classified as a displaying cluster, is in the same displaying cluster
Each history shows the identical cluster label of advertising record；
The related data of determining displaying cluster is stored into database, the related data for showing cluster includes having cluster
The history of label shows that advertisement, each history show that the hash value and each history of picture in advertisement show advertisement
Show the frequency；Wherein, show that the displaying frequency of cluster shows that the displaying frequency of advertisement is cumulative according to history each in this displaying cluster and obtains.
Preferably, described device further includes cryptographic Hash computing unit, is used for:
The processing of blank frame is removed to the picture in the displaying content of acquisition；
By treated, dimension of picture is adjusted to be sized and is converted to gray level image；
64 binary system hash values for obtaining the gray level image are calculated using wavelet transformation.
Preferably, described device further includes cryptographic Hash comparing unit, is used for:
64 binary system hash values of picture are converted into 16 16 system hash values；
16 16 system hash values are divided into four data segments by length for 4 sequences；
Successively compare corresponding each data segment between two pictures, if there is the identical corresponding data section of data, then
Determine two pictures similar pictures each other.
It should be understood that the particular order or level of the step of during disclosed are the examples of illustrative methods.Based on setting
Count preference, it should be appreciated that in the process the step of particular order or level can be in the feelings for the protection scope for not departing from the disclosure
It is rearranged under condition.Appended claim to a method is not illustratively sequentially to give the element of various steps, and not
It is to be limited to the particular order or level.
In above-mentioned detailed description, various features are combined together in single embodiment, to simplify the disclosure.No
This published method should be construed to reflect such intention, that is, the embodiment of theme claimed needs to compare
The more features of the feature clearly stated in each claim.On the contrary, as appended claims is reflected
Like that, the present invention is in the state fewer than whole features of disclosed single embodiment.Therefore, appended claims
It is hereby expressly incorporated into detailed description, wherein each claim is used as alone the individual preferred embodiment of the present invention.
For can be realized any technical staff in the art or using the present invention, above to disclosed embodiment into
Description is gone.To those skilled in the art；The various modifications mode of these embodiments will be apparent from, and this
The General Principle of text definition can also be suitable for other embodiments on the basis of not departing from the spirit and scope of the disclosure.
Therefore, the disclosure is not limited to embodiments set forth herein, but most wide with principle disclosed in the present application and novel features
Range is consistent.
Description above includes the citing of one or more embodiments.Certainly, in order to describe above-described embodiment and description portion
The all possible combination of part or method is impossible, but it will be appreciated by one of ordinary skill in the art that each implementation
Example can do further combinations and permutations.Therefore, embodiment described herein is intended to cover fall into the appended claims
Protection scope in all such changes, modifications and variations.In addition, with regard to term used in specification or claims
The mode that covers of "comprising", the word is similar to term " includes ", just as " including " solved in the claims as transitional word
As releasing.In addition, the use of any one of specification in claims term "or" being to indicate " non-exclusionism
Or ".
Those skilled in the art will also be appreciated that the various illustrative components, blocks that the embodiment of the present invention is listed
(illustrative logical block), unit and step can by electronic hardware, computer software, or both knot
Conjunction is realized.For the replaceability (interchangeability) for clearly showing that hardware and software, above-mentioned various explanations
Property component (illustrative components), unit and step universally describe their function.Such function
It can be that the design requirement for depending on specific application and whole system is realized by hardware or software.Those skilled in the art
Can be can be used by various methods and realize the function, but this realization is understood not to for every kind of specific application
Range beyond protection of the embodiment of the present invention.
Various illustrative logical blocks or unit described in the embodiment of the present invention can by general processor,
Digital signal processor, specific integrated circuit (ASIC), field programmable gate array or other programmable logic devices, discrete gate
Or transistor logic, discrete hardware components or above-mentioned any combination of design carry out implementation or operation described function.General place
Managing device can be microprocessor, and optionally, which may be any traditional processor, controller, microcontroller
Device or state machine.Processor can also be realized by the combination of computing device, such as digital signal processor and microprocessor,
Multi-microprocessor, one or more microprocessors combine a digital signal processor core or any other like configuration
To realize.
The step of method described in the embodiment of the present invention or algorithm can be directly embedded into hardware, processor execute it is soft
The combination of part module or the two.Software module can store in RAM memory, flash memory, ROM memory, EPROM storage
Other any form of storaging mediums in device, eeprom memory, register, hard disk, moveable magnetic disc, CD-ROM or this field
In.Illustratively, storaging medium can be connect with processor, so that processor can read information from storaging medium, and
It can be to storaging medium stored and written information.Optionally, storaging medium can also be integrated into the processor.Processor and storaging medium can
To be set in asic, ASIC be can be set in user terminal.Optionally, processor and storaging medium also can be set in
In different components in the terminal of family.
In one or more exemplary designs, above-mentioned function described in the embodiment of the present invention can be in hardware, soft
Part, firmware or any combination of this three are realized.If realized in software, these functions be can store and computer-readable
On medium, or it is transferred on a computer readable medium in the form of one or more instructions or code forms.Computer readable medium includes electricity
Brain storaging medium and convenient for so that computer program is allowed to be transferred to from a place telecommunication media in other places.Storaging medium can be with
It is that any general or special computer can be with the useable medium of access.For example, such computer readable media may include but
It is not limited to RAM, ROM, EEPROM, CD-ROM or other optical disc storages, disk storage or other magnetic storage devices or other
What can be used for carry or store with instruct or data structure and it is other can be by general or special computer or general or specially treated
The medium of the program code of device reading form.In addition, any connection can be properly termed computer readable medium, example
Such as, if software is to pass through a coaxial cable, fiber optic cables, double from a web-site, server or other remote resources
Twisted wire, Digital Subscriber Line (DSL) are defined with being also contained in for the wireless way for transmitting such as example infrared, wireless and microwave
In computer readable medium.The disk (disk) and disk (disc) includes compress disk, radium-shine disk, CD, DVD, floppy disk
And Blu-ray Disc, disk is usually with magnetic replicate data, and disk usually carries out optically replicated data with laser.Combinations of the above
Also it may be embodied in computer readable medium.
Above-described specific embodiment has carried out further the purpose of the present invention, technical scheme and beneficial effects
It is described in detail, it should be understood that being not intended to limit the present invention the foregoing is merely a specific embodiment of the invention
Protection scope, all within the spirits and principles of the present invention, any modification, equivalent substitution, improvement and etc. done should all include
Within protection scope of the present invention.
Claims (10)
1. a kind of advertisement frequency control method, which is characterized in that the described method includes:
It obtains the pre- displaying content for showing advertisement and shows frequency demand；
When the displaying content includes picture, according to the picture in the displaying content, determination is corresponding to the displaying content
Displaying cluster, and obtain the displaying frequency for showing cluster, it is described to show that cluster is shown extensively by several history with similar pictures
Accuse composition；
If the displaying frequency for showing cluster is not up to the pre- displaying frequency demand for showing advertisement, according to displaying not up to
The frequency shows the pre- displaying advertisement；Conversely, not showing the pre- displaying advertisement；The displaying frequency not up to refers to preview
Show the displaying frequency of want advertisement and the difference of the displaying frequency for showing cluster.
2. advertisement frequency control method as described in claim 1, which is characterized in that the figure according in the displaying content
Piece, determination is corresponding with the displaying content to show cluster, comprising:
Calculate the Hash hash value of the picture in the displaying content；
At least one history in the hash value of picture in the displaying content and each displaying cluster is shown to the picture of advertisement
Hash value be compared, determine it is described show content picture similar pictures；
Cluster is shown according to similar pictures determination is corresponding with the displaying content.
3. advertisement frequency control method as described in claim 1, which is characterized in that the displaying cluster is obtained by following steps
:
It obtains history and shows advertisement, calculate the hash value that each history shows picture in advertisement；
Show that the hash value in advertisement between picture compares by history two-by-two, if all history are shown that picture is divided into advertisement
Dry similar pictures group；
The corresponding history of same group of similar pictures is shown that advertisement is classified as a displaying cluster, is each in the same displaying cluster
A history shows the identical cluster label of advertising record；
The related data of determining displaying cluster is stored into database, the related data for showing cluster includes having cluster label
History show advertisement, each history show advertisement in picture hash value and each history show advertisement displaying
The frequency；Wherein, show that the displaying frequency of cluster shows that the displaying frequency of advertisement is cumulative according to history each in this displaying cluster and obtains.
4. advertisement frequency control method as claimed in claim 2 or claim 3, which is characterized in that the Hash hash value of the picture
Calculation method, comprising:
The processing of blank frame is removed to picture；
By treated, dimension of picture is adjusted to be sized and is converted to gray level image；
64 binary system hash values for obtaining the gray level image are calculated using wavelet transformation.
5. advertisement frequency control method as claimed in claim 4, which is characterized in that the hash value comparative approach between picture, tool
Body passes through following steps:
64 binary system hash values of picture are converted into 16 16 system hash values；
16 16 system hash values are divided into four data segments by length for 4 sequences；
Successively compare corresponding each data segment between two pictures, if there is the identical corresponding data section of data, then determines
Two pictures similar pictures each other.
6. a kind of advertisement frequency control device, which is characterized in that described device includes:
Acquiring unit, for obtaining the pre- displaying content for showing advertisement and showing frequency demand；
Cluster determination unit is shown, for according to the picture in the displaying content, determining when the displaying content includes picture
It is corresponding with the displaying content to show cluster, and the displaying frequency for showing cluster is obtained, the displaying cluster has phase by several
Advertisement composition is shown like the history of picture；
Display unit is pressed if being not up to the pre- displaying frequency demand for showing advertisement for the displaying frequency for showing cluster
The pre- displaying advertisement is shown according to the displaying frequency not up to；Conversely, not showing the pre- displaying advertisement；The exhibition not up to
Show that the frequency refers to the difference of the pre- displaying frequency for showing want advertisement and the displaying frequency for showing cluster.
7. advertisement frequency control device as claimed in claim 6, which is characterized in that the displaying cluster determination unit is specifically used
In:
Calculate the Hash hash value of the picture in the displaying content；
At least one history in the hash value of picture in the displaying content and each displaying cluster is shown to the picture of advertisement
Hash value be compared, determine it is described show content picture similar pictures；
Cluster is shown according to similar pictures determination is corresponding with the displaying content.
8. advertisement frequency control device as claimed in claim 6, which is characterized in that described device further includes showing that cluster divides list
Member is specifically used for:
It obtains history and shows advertisement, calculate the hash value that each history shows picture in advertisement；
Show that the hash value in advertisement between picture compares by history two-by-two, if all history are shown that picture is divided into advertisement
Dry similar pictures group；
The corresponding history of same group of similar pictures is shown that advertisement is classified as a displaying cluster, is each in the same displaying cluster
A history shows the identical cluster label of advertising record；
The related data of determining displaying cluster is stored into database, the related data for showing cluster includes having cluster label
History show advertisement, each history show advertisement in picture hash value and each history show advertisement displaying
The frequency；Wherein, show that the displaying frequency of cluster shows that the displaying frequency of advertisement is cumulative according to history each in this displaying cluster and obtains.
9. advertisement frequency control device as claimed in claim 7 or 8, which is characterized in that described device further includes cryptographic Hash meter
Unit is calculated, is used for:
The processing of blank frame is removed to the picture in the displaying content of acquisition；
By treated, dimension of picture is adjusted to be sized and is converted to gray level image；
64 binary system hash values for obtaining the gray level image are calculated using wavelet transformation.
10. advertisement frequency control device as claimed in claim 9, which is characterized in that described device further includes that cryptographic Hash compares
Unit is used for:
64 binary system hash values of picture are converted into 16 16 system hash values；
16 16 system hash values are divided into four data segments by length for 4 sequences；
Successively compare corresponding each data segment between two pictures, if there is the identical corresponding data section of data, then determines
Two pictures similar pictures each other.
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