CN106462233B - 用于显示设备观看者视线吸引的方法和设备 - Google Patents

用于显示设备观看者视线吸引的方法和设备 Download PDF

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CN106462233B
CN106462233B CN201580022931.4A CN201580022931A CN106462233B CN 106462233 B CN106462233 B CN 106462233B CN 201580022931 A CN201580022931 A CN 201580022931A CN 106462233 B CN106462233 B CN 106462233B
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viewer
gaze
display
advertisement
guide element
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CN106462233A (zh
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I·埃登
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Microsoft Technology Licensing LLC
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    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
    • G06F3/013—Eye tracking input arrangements
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    • A63F13/20—Input arrangements for video game devices
    • A63F13/21—Input arrangements for video game devices characterised by their sensors, purposes or types
    • A63F13/213—Input arrangements for video game devices characterised by their sensors, purposes or types comprising photodetecting means, e.g. cameras, photodiodes or infrared cells
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    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
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    • A63F13/219—Input arrangements for video game devices characterised by their sensors, purposes or types for aiming at specific areas on the display, e.g. light-guns
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    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/40—Processing input control signals of video game devices, e.g. signals generated by the player or derived from the environment
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    • A63F13/426—Processing input control signals of video game devices, e.g. signals generated by the player or derived from the environment by mapping the input signals into game commands, e.g. mapping the displacement of a stylus on a touch screen to the steering angle of a virtual vehicle involving on-screen location information, e.g. screen coordinates of an area at which the player is aiming with a light gun
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    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
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    • G06Q30/00—Commerce
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    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
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    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
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    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
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    • G06T1/0021—Image watermarking
    • G06T1/0028—Adaptive watermarking, e.g. Human Visual System [HVS]-based watermarking
    • G06T1/0035—Output size adaptive watermarking
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/18—Eye characteristics, e.g. of the iris
    • G06V40/19—Sensors therefor
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63B—APPARATUS FOR PHYSICAL TRAINING, GYMNASTICS, SWIMMING, CLIMBING, OR FENCING; BALL GAMES; TRAINING EQUIPMENT
    • A63B71/00—Games or sports accessories not covered in groups A63B1/00 - A63B69/00
    • A63B71/06—Indicating or scoring devices for games or players, or for other sports activities
    • A63B2071/0602—Non-electronic means therefor
    • A—HUMAN NECESSITIES
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    • A63B—APPARATUS FOR PHYSICAL TRAINING, GYMNASTICS, SWIMMING, CLIMBING, OR FENCING; BALL GAMES; TRAINING EQUIPMENT
    • A63B71/00—Games or sports accessories not covered in groups A63B1/00 - A63B69/00
    • A63B71/06—Indicating or scoring devices for games or players, or for other sports activities
    • A63B71/0619—Displays, user interfaces and indicating devices, specially adapted for sport equipment, e.g. display mounted on treadmills
    • A63B71/0622—Visual, audio or audio-visual systems for entertaining, instructing or motivating the user
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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Ophthalmology & Optometry (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • User Interface Of Digital Computer (AREA)
  • Controls And Circuits For Display Device (AREA)
  • Road Signs Or Road Markings (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Traffic Control Systems (AREA)
  • Closed-Circuit Television Systems (AREA)
  • Navigation (AREA)
CN201580022931.4A 2014-04-29 2015-04-23 用于显示设备观看者视线吸引的方法和设备 Active CN106462233B (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US14/265,103 2014-04-29
US14/265,103 US10424103B2 (en) 2014-04-29 2014-04-29 Display device viewer gaze attraction
PCT/US2015/027186 WO2015167907A1 (en) 2014-04-29 2015-04-23 Display device viewer gaze attraction

Publications (2)

Publication Number Publication Date
CN106462233A CN106462233A (zh) 2017-02-22
CN106462233B true CN106462233B (zh) 2019-07-19

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US (1) US10424103B2 (enExample)
EP (1) EP3137974B1 (enExample)
JP (1) JP6611733B2 (enExample)
KR (1) KR102365579B1 (enExample)
CN (1) CN106462233B (enExample)
AU (1) AU2015253555B2 (enExample)
BR (1) BR112016024851A2 (enExample)
CA (1) CA2945610C (enExample)
CL (1) CL2016002725A1 (enExample)
IL (1) IL248499B (enExample)
MX (1) MX366216B (enExample)
MY (1) MY182791A (enExample)
NZ (1) NZ725804A (enExample)
PH (1) PH12016502031A1 (enExample)
RU (1) RU2677593C2 (enExample)
SG (1) SG11201608290UA (enExample)
TW (1) TW201541382A (enExample)
WO (1) WO2015167907A1 (enExample)
ZA (1) ZA201606678B (enExample)

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