CN105307043A - Method and device for pushing interactive television program of television interactive system - Google Patents
Method and device for pushing interactive television program of television interactive system Download PDFInfo
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- CN105307043A CN105307043A CN201510712648.6A CN201510712648A CN105307043A CN 105307043 A CN105307043 A CN 105307043A CN 201510712648 A CN201510712648 A CN 201510712648A CN 105307043 A CN105307043 A CN 105307043A
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- interactive
- user
- program
- hot value
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method and a device for pushing an interactive television program of a television interactive system, which are used for providing a data support for attracting users to participate in view and interaction of television play videos in combination with the functions of mobile terminals. The method comprises the following steps: determining a heat value of the interactive television program; obtaining level information of at least one user of other interactive television programs; and determining the interactive television program with a corresponding heat value to be recommended for at least one user of each level. According to the method disclosed by the invention, the interactive television program with the corresponding heat value to be recommended for at least one user of each level is determined to attract the user to pay attention to and participate in the interactive television program and provide huge information support ability for the television interactive system, which is conducive to improve the enthusiasm of the user for configuring interactive information for interactive television video program, attract the user to participate in the view and the interaction of the television play videos, improve the audience rating of the television program and enhance the participation interactivity and the visual experience of the user.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of TV interaction systems pushes method and the device of interactive TV program.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and interaction of video of participating in televising is a direction of Polarizations for Target Discrimination in Clutter, how for attracting user to utilize the interaction of mobile terminal participation TV programme to provide Data support, is a problem demanding prompt solution.
Summary of the invention
The invention provides a kind of TV interaction systems and push the method for interactive TV program and device, with thinking the function attracting user in conjunction with mobile terminal, rating and the interaction of the video that participates in televising provide Data support.
The invention provides a kind of method that TV interaction systems pushes interactive TV program, comprising: the hot value determining interactive TV program; Obtain the class information in the past participating at least one user of other interactive TV programs; For at least one user described in each rank determines the interactive TV program of the corresponding hot value that will recommend.
Wherein, described at least one user described for each rank also comprises after determining the interactive TV program of the corresponding hot value that will recommend: the user terminal interactive recommendation information of described interactive TV program being sent at least one user described.
Wherein, the described interactive recommendation information by the interactive TV program of the hot value corresponding with described rank also comprises: for the hot value of interactive TV program and the class information of user set up mapping table before sending to the user terminal of at least one user described.
Wherein, described at least one user described for each rank determines that the interactive TV program of the corresponding hot value that will recommend comprises: utilize described mapping table, determine the hot value that described rank is corresponding; For at least one user described in each rank, determine the interactive recommendation information of the interactive TV program of each television channel of described hot value in scheduled time slot.
Wherein, described at least one user described for each rank determines that the interactive TV program of the corresponding hot value that will recommend comprises: utilize described mapping table, determine the hot value that described rank is corresponding; For at least one user described in each rank, determine the interactive recommendation information higher than the interactive TV program of each television channel of described hot value in scheduled time slot.
The present invention also provides a kind of TV interaction systems to push the device of interactive TV program, comprising: the first determination module, for determining the hot value of interactive TV program; Acquisition module, for obtaining the class information of at least one user participating in other interactive TV programs in the past; Recommending module, for determining the interactive TV program of the corresponding hot value that will recommend at least one user described in each rank.
Wherein, also comprise: sending module, for the interactive recommendation information of described interactive TV program being sent to the user terminal of at least one user described.
Wherein, also comprise: configuration module, for setting up mapping table for the hot value of interactive TV program and the class information of user.
Wherein, described recommending module comprises: the first determining unit, for utilizing described mapping table, determines the hot value that described rank is corresponding; Second determining unit, for being at least one user described in each rank, determines the interactive recommendation information of the interactive TV program of each television channel of described hot value in scheduled time slot.
Wherein, described recommending module comprises: the 3rd determining unit, for utilizing described mapping table, determines the hot value that described rank is corresponding; 4th determining unit, for being at least one user described in each rank, determines the interactive recommendation information higher than the interactive TV program of each television channel of described hot value in scheduled time slot.
The interactive TV program of corresponding hot value of the present invention by determining to recommend for the user of various rank, and the interactive TV program of recommendation is sent to user, pay close attention to attract user and participate in interactive TV program, for TV interaction systems provides powerful Informational support ability, be beneficial to and improve the enthusiasm that user participates in the interactive information for the configuration of interactive TV video frequency program.Be more conducive to the rating crowd of TV programme in the process of televising video, utilize user terminal, pass through interactive information, participate in the interaction of TV programme, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of the method for a kind of TV interaction systems propelling movement interactive TV program that Fig. 1 provides for the embodiment of the present invention.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
The theory structure schematic diagram of the device of a kind of TV interaction systems propelling movement interactive TV program that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of TV interaction systems to push the method for interactive TV program, see Fig. 1, comprising:
S100 determines the hot value of interactive TV program;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, mobile phone screen shown in Figure 2, participates in the interaction of television video.
System, according to predetermined rule, determines the hot value of interactive TV program, such as, and the classification of interactive TV program, content focus, attention rate, the personage related to, the hot value information because usually determining this interactive TV program such as event and/or time.
S200 obtains the class information in the past participating at least one user of other interactive TV programs;
By the user profile of other interactive TV programs, the class information of the pre-user recommended can be determined.
S300 is the interactive TV program that at least one user described of each rank determines the corresponding hot value that will recommend.
According to pre-user class information of recommending, determine the corresponding hot value of the interactive TV program that will recommend, according to determined hot value, determine the interactive TV program recommended to described user.
Preferably, described at least one user described for each rank also comprises after determining the interactive TV program of the corresponding hot value that will recommend: the user terminal interactive recommendation information of described interactive TV program being sent at least one user described.
By the user terminal that determined at least one interactive TV program information that will recommend sends to relative users to use.
Preferably, the described interactive recommendation information by the interactive TV program of the hot value corresponding with described rank also comprises: for the hot value of interactive TV program and the class information of user set up mapping table before sending to the user terminal of at least one user described.
Preferably, described at least one user described for each rank determines that the interactive TV program of the corresponding hot value that will recommend comprises: utilize described mapping table, determine the hot value that described rank is corresponding; For at least one user described in each rank, determine the interactive recommendation information of the interactive TV program of each television channel of described hot value in scheduled time slot.
System is the user that will recommend, and determines the interactive TV program recommending to play in scheduled time slot.
Preferably, described at least one user described for each rank determines that the interactive TV program of the corresponding hot value that will recommend comprises: utilize described mapping table, determine the hot value that described rank is corresponding; For at least one user described in each rank, determine the interactive recommendation information higher than the interactive TV program of each television channel of described hot value in scheduled time slot.
There is provided user to participate in the chance of high hot value interactive TV program, attract user to participate in the enthusiasm of interactive TV program.
The interactive TV program of corresponding hot value of the method that the embodiment of the present invention provides by determining to recommend for the user of various rank, and the interactive TV program of recommendation is sent to user, pay close attention to attract user and participate in interactive TV program, for TV interaction systems provides powerful Informational support ability, be beneficial to and improve the enthusiasm that user participates in the interactive information for the configuration of interactive TV video frequency program.Be more conducive to the rating crowd of TV programme in the process of televising video, utilize user terminal, pass through interactive information, participate in the interaction of TV programme, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
The embodiment of the present invention also provides a kind of TV interaction systems to push the device of interactive TV program, see Fig. 3, comprising: the first determination module 31, for determining the hot value of interactive TV program; Acquisition module 32, for obtaining the class information of at least one user participating in other interactive TV programs in the past; Recommending module 33, for determining the interactive TV program of the corresponding hot value that will recommend at least one user described in each rank.
Preferably, described device also comprises the sending module of the user terminal for the interactive recommendation information of described interactive TV program being sent at least one user described.
Preferably, described device also comprises the configuration module for setting up mapping table for the hot value of interactive TV program and the class information of user.
Preferably, described recommending module comprises: the first determining unit, for utilizing described mapping table, determines the hot value that described rank is corresponding; Second determining unit, for being at least one user described in each rank, determines the interactive recommendation information of the interactive TV program of each television channel of described hot value in scheduled time slot.
Preferably, described recommending module comprises: the 3rd determining unit, for utilizing described mapping table, determines the hot value that described rank is corresponding; 4th determining unit, for being at least one user described in each rank, determines the interactive recommendation information higher than the interactive TV program of each television channel of described hot value in scheduled time slot.
The present embodiment is the device embodiment of corresponding said method, and the concrete description implementing to implement see said method, at this, repeats no more.
The interactive TV program of corresponding hot value of the device that the embodiment of the present invention provides by determining to recommend for the user of various rank, and the interactive TV program of recommendation is sent to user, pay close attention to attract user and participate in interactive TV program, for TV interaction systems provides powerful Informational support ability, be beneficial to and improve the enthusiasm that user participates in the interactive information for the configuration of interactive TV video frequency program.Be more conducive to the rating crowd of TV programme in the process of televising video, utilize user terminal, pass through interactive information, participate in the interaction of TV programme, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. TV interaction systems pushes a method for interactive TV program, it is characterized in that, comprising:
Determine the hot value of interactive TV program;
Obtain the class information in the past participating at least one user of other interactive TV programs;
For at least one user described in each rank determines the interactive TV program of the corresponding hot value that will recommend.
2. the method for claim 1, is characterized in that, described at least one user described for each rank also comprises after determining the interactive TV program of the corresponding hot value that will recommend:
The interactive recommendation information of described interactive TV program is sent to the user terminal of at least one user described.
3. the method for claim 1, is characterized in that, the described interactive recommendation information by the interactive TV program of the hot value corresponding with described rank also comprises before sending to the user terminal of at least one user described:
For the hot value of interactive TV program and the class information of user set up mapping table.
4. the method for claim 1, is characterized in that, described at least one user described for each rank determines that the interactive TV program of the corresponding hot value that will recommend comprises:
Utilize described mapping table, determine the hot value that described rank is corresponding;
For at least one user described in each rank, determine the interactive recommendation information of the interactive TV program of each television channel of described hot value in scheduled time slot.
5. the method for claim 1, is characterized in that, described at least one user described for each rank determines that the interactive TV program of the corresponding hot value that will recommend comprises:
Utilize described mapping table, determine the hot value that described rank is corresponding;
For at least one user described in each rank, determine the interactive recommendation information higher than the interactive TV program of each television channel of described hot value in scheduled time slot.
6. TV interaction systems pushes a device for interactive TV program, it is characterized in that, comprising:
First determination module, for determining the hot value of interactive TV program;
Acquisition module, for obtaining the class information of at least one user participating in other interactive TV programs in the past;
Recommending module, for determining the interactive TV program of the corresponding hot value that will recommend at least one user described in each rank.
7. device as claimed in claim 6, is characterized in that, also comprise:
Sending module, for sending to the user terminal of at least one user described by the interactive recommendation information of described interactive TV program.
8. device as claimed in claim 6, is characterized in that, also comprise:
Configuration module, for setting up mapping table for the hot value of interactive TV program and the class information of user.
9. device as claimed in claim 6, it is characterized in that, described recommending module comprises:
First determining unit, for utilizing described mapping table, determines the hot value that described rank is corresponding;
Second determining unit, for being at least one user described in each rank, determines the interactive recommendation information of the interactive TV program of each television channel of described hot value in scheduled time slot.
10. the method for claim 1, is characterized in that, described recommending module comprises:
3rd determining unit, for utilizing described mapping table, determines the hot value that described rank is corresponding;
4th determining unit, for being at least one user described in each rank, determines the interactive recommendation information higher than the interactive TV program of each television channel of described hot value in scheduled time slot.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510712648.6A CN105307043A (en) | 2015-10-28 | 2015-10-28 | Method and device for pushing interactive television program of television interactive system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510712648.6A CN105307043A (en) | 2015-10-28 | 2015-10-28 | Method and device for pushing interactive television program of television interactive system |
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| CN105307043A true CN105307043A (en) | 2016-02-03 |
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| CN201510712648.6A Pending CN105307043A (en) | 2015-10-28 | 2015-10-28 | Method and device for pushing interactive television program of television interactive system |
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| US20150074722A1 (en) * | 2011-09-30 | 2015-03-12 | Tata Consultancy Services Limited | Method and system for television program recommendation |
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