CN105072503A - Method for pushing interaction interface and device - Google Patents
Method for pushing interaction interface and device Download PDFInfo
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- CN105072503A CN105072503A CN201510455786.0A CN201510455786A CN105072503A CN 105072503 A CN105072503 A CN 105072503A CN 201510455786 A CN201510455786 A CN 201510455786A CN 105072503 A CN105072503 A CN 105072503A
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- programme
- interactive
- interactive information
- terminal
- broadcast picture
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network
- H04N21/43637—Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47205—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
Abstract
The present invention discloses a method for pushing an interaction interface and a device, belonging to the field of communication. The method comprises a step of displaying interaction information in the broadcast screen of a TV program when the TV program is played, a step of monitoring a condition whether a terminal executes a two-dimensional code scanning operation on the interaction information is received, a step of obtaining the interaction interface corresponding to the interaction information when the condition that the terminal executes the two-dimensional code scanning operation on the interaction information is monitored, and a step of pushing the interaction interface to the terminal, wherein the interaction interface is used for the interaction of the terminal and the TV program. The device comprises a displaying module, a monitoring module, an obtaining module and a pushing module. According to the method and the device, the combination of the TV program and terminal interaction is realized, the interest of the TV program is improved, the decrease of a program audience rating caused by the operation of a smart phone by a user is avoided, and the user experience is improved.
Description
Technical field
The present invention relates to the communications field, particularly a kind of method and apparatus pushing interactive interface.
Background technology
TV programme refers to the works that TV station is propagated by the signal being loaded with sound and image.It is not only the base unit of TV broadcast, and the mechanism that Ye Shi TV station or society produce TV shows is the audio-video work broadcasting, exchange and sell Gong the people perception of a certain complete content of expression made, understanding and appreciation.Along with the development of TV programme, program category becomes increasingly complex various.At present, the type of TV programme roughly comprises: news controlling, finance and economic program, sport category program, entertainment class program, life kind program, talk shows, military class program, educational program, scientific and technological class program, juvenile's program, old program and advertising programme etc.
Before smart mobile phone does not occur, the spectators colony of TV programme is still very huge.But, along with the appearance of smart mobile phone, and the advantage such as smart mobile phone has easy to use, and interactivity is strong, the spectators of TV programme are shunted by the user of smart mobile phone more and more.Some spectators attract by application various on smart mobile phone, select abandon watch TV programme.Even some spectators is in the process of viewing TV programme, turns and goes to carry out interaction to the column executable operations of real-time interactive on smart mobile phone, thus greatly have impact on the audience ratings of TV programme.Therefore, how avoiding causing TV program audience rating to decline due to user operation smart mobile phone is also a problem demanding prompt solution.
Summary of the invention
In view of this, the invention provides a kind of method and apparatus pushing interactive interface, realize the combination of TV programme and terminal interaction, improve the interest of TV programme, improve Consumer's Experience.Described technical scheme is as follows:
First aspect, the invention provides a kind of method pushing interactive interface, described method comprises:
When playing TV programme, in the broadcast picture of described TV programme, show interactive information;
Whether monitoring receives terminal and performs Quick Response Code scan operation to described interactive information;
When monitoring terminal and performing Quick Response Code scan operation to described interactive information, obtain the interactive interface that described interactive information is corresponding;
Described interactive interface is pushed to described terminal, and described interactive interface is used for described terminal and described TV programme carries out interaction.
Wherein, described when playing TV programme, in the broadcast picture of TV programme, show interactive information, comprising:
In advance interactive window is set in the broadcast picture of TV programme;
Content according to described TV programme generates the interactive information corresponding with described TV programme;
When playing described TV programme, described interactive information is illustrated in described interactive window.
Wherein, describedly in advance interactive window is set in the broadcast picture of TV programme, comprises:
Obtain the position fixedly taken in the broadcast picture of TV programme in advance;
In the position except the described position fixedly taken, an optional region is set to interactive window.
Wherein, describedly in advance interactive window is set in the broadcast picture of TV programme, comprises:
According to the size and shape of specifying, interactive window is set in the broadcast picture of TV programme in advance.
Wherein, the described content according to described TV programme generates the interactive information corresponding with described TV programme, comprising:
According to the content of described TV programme, generate the video information corresponding with described TV programme as interactive information, and the playing duration of described interactive information is default duration.
Second aspect, the invention provides a kind of device pushing interactive interface, described device comprises:
Display module, for when playing TV programme, shows interactive information in the broadcast picture of described TV programme;
Whether monitoring modular, receive terminal for monitoring and perform Quick Response Code scan operation to described interactive information;
Acquisition module, for when monitoring terminal and performing Quick Response Code scan operation to described interactive information, obtains the interactive interface that described interactive information is corresponding;
Pushing module, for described interactive interface is pushed to described terminal, described interactive interface is used for described terminal and described TV programme carries out interaction.
Wherein, described display module comprises:
Setting unit, for arranging interactive window in advance in the broadcast picture of TV programme;
Generation unit, generates the interactive information corresponding with described TV programme for the content according to described TV programme;
Display unit, for when playing described TV programme, is illustrated in described interactive information in described interactive window.
Wherein, described setting unit is used for:
Obtain the position fixedly taken in the broadcast picture of TV programme in advance;
In the position except the described position fixedly taken, an optional region is set to interactive window.
Wherein, described setting unit is used for:
According to the size and shape of specifying, interactive window is set in the broadcast picture of TV programme in advance.
Wherein, described generation unit is used for:
According to the content of described TV programme, generate the video information corresponding with described TV programme as interactive information, and the playing duration of described interactive information is default duration.
The beneficial effect that technical scheme provided by the invention is brought is: when playing TV programme, in the broadcast picture of described TV programme, show interactive information; Whether monitoring receives terminal and performs Quick Response Code scan operation to described interactive information; When monitoring terminal and performing Quick Response Code scan operation to described interactive information, obtain the interactive interface that described interactive information is corresponding; Described interactive interface is pushed to described terminal, described interactive interface is used for described terminal and described TV programme carries out interaction, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone to occur, improve Consumer's Experience.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is a kind of method flow diagram pushing interactive interface that one embodiment of the invention provides;
Fig. 2 is a kind of method flow diagram pushing interactive interface that another embodiment of the present invention provides;
Fig. 3 is the schematic diagram showing interactive information in the broadcasting pictures of the TV programme that another embodiment of the present invention provides;
Fig. 4 is a kind of structure drawing of device pushing interactive interface that another embodiment of the present invention provides.
Embodiment
For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.
See Fig. 1, one embodiment of the invention provides a kind of method pushing interactive interface, comprising:
101: when playing TV programme, in the broadcast picture of this TV programme, show interactive information;
In the present embodiment, interactive information refers to and is supplied to user by TV programme, participates in the information of television program interaction for user.This interactive information can be picture or video, in order to promote bandwagon effect, preferably adopts video cartoon.
In the present embodiment, no matter this interactive information is picture or video, includes Quick Response Code, and user can perform scan operation to this Quick Response Code.
102: whether monitoring receives terminal and perform Quick Response Code scan operation to this interactive information;
Wherein, interactive information broadcasting pictures shown comprises a Quick Response Code that can scan.Quick Response Code scan operation refers to that user uses terminal in certain distance, carry out the operation scanned facing to the Quick Response Code in the broadcast picture of TV programme.This Quick Response Code scan operation is equivalent to triggering terminal sends request instruction from interactive interface to TV programme, then the equipment of TV transmission programme signal can detect this instruction.
103: when monitoring terminal and performing Quick Response Code scan operation to this interactive information, obtain the interactive interface that this interactive information is corresponding;
104: this interactive interface is pushed to this terminal, this interactive interface is used for this terminal and this TV programme carries out interaction.
Wherein, described interactive interface can generate in advance, and this interactive interface is used for being presented in the terminal of user, wherein can comprise the participation information of some and television program interaction, user can perform corresponding operation on this interactive interface, thus participates in the interaction of TV programme.
In the present embodiment, the content of interactive interface does not specifically limit, relevant with television program interaction.
In the present embodiment, optionally, when should play TV programme, in the broadcast picture of TV programme, show interactive information, comprising:
In advance interactive window is set in the broadcast picture of TV programme;
Content according to this TV programme generates the interactive information corresponding with this TV programme;
When playing this TV programme, this interactive information is illustrated in this interactive window.
In the present embodiment, optionally, this arranges interactive window in advance in the broadcast picture of TV programme, comprising:
Obtain the position fixedly taken in the broadcast picture of TV programme in advance;
In the position except the position that this fixedly takies, an optional region is set to interactive window.
In the present embodiment, optionally, this arranges interactive window in advance in the broadcast picture of TV programme, comprising:
According to the size and shape of specifying, interactive window is set in the broadcast picture of TV programme in advance.
In the present embodiment, optionally, this content according to this TV programme generates the interactive information corresponding with this TV programme, comprising:
According to the content of this TV programme, generate the video information corresponding with this TV programme as interactive information, and the playing duration of this interactive information is default duration.
The said method that the present embodiment provides, when playing TV programme, shows interactive information in the broadcast picture of described TV programme; Whether monitoring receives terminal and performs Quick Response Code scan operation to described interactive information; When monitoring terminal and performing Quick Response Code scan operation to described interactive information, obtain the interactive interface that described interactive information is corresponding; Described interactive interface is pushed to described terminal, described interactive interface is used for described terminal and described TV programme carries out interaction, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone to occur, improve Consumer's Experience.
See Fig. 2, another embodiment of the present invention provides a kind of method pushing interactive interface, comprising:
201: obtain the position fixedly taken in the broadcast picture of TV programme in advance;
Wherein, the position fixedly taken typically refers in TV programme the fixed position showing some mark or information, include but not limited to: the station symbol of the position display TV station in the upper left corner, the position display in the upper right corner is live or the mark such as playback, below usual roll display real time information in strip position etc., the present embodiment is not specifically limited this.
202: in the position except the position that this fixedly takies, an optional region is set to interactive window;
In the present embodiment, optionally, a described optional region is set to interactive window and can be specially: an optional region is set to interactive window according to the size and shape of specifying.
Usually, the position of interactive window is in the edge of broadcasting pictures, and the size of interactive window is as far as possible little, to avoid impacting broadcasting pictures.Such as, interactive window is on the left side of screen or the right, and close with the station symbol size of TV station etc.The shape of interactive window does not limit, as can be square or circular etc.
203: the content according to this TV programme generates the interactive information corresponding with this TV programme;
Wherein, the particular content of interactive information does not limit, and user can participate in interaction, and relevant with TV programme, it is that result of the match is guessed, entertainment can be set to dri er etc. that program as sports tournament can arrange interactive information, and the present embodiment is not specifically limited this.
This step can specifically comprise the following steps:
According to the content of this TV programme, generate the video information corresponding with this TV programme as interactive information, and the playing duration of this interactive information is default duration.
Wherein, the length of video information is not limit, but watch TV programme to not affect user, the duration as far as possible arranging video information is shorter, as 10 seconds, 15 seconds or 20 seconds etc.
204: when playing this TV programme, this interactive information is illustrated in this interactive window;
205: whether monitoring receives terminal and perform Quick Response Code scan operation to this interactive information;
206: when monitoring terminal and performing Quick Response Code scan operation to this interactive information, obtain the interactive interface that this interactive information is corresponding;
207: this interactive interface is pushed to this terminal, this interactive interface is used for this terminal and this TV programme carries out interaction.
Such as, see Fig. 3, in the broadcasting pictures of the TV programme provided for another embodiment of the present invention, show the schematic diagram of interactive information.Wherein, this TV programme is the programme televised live of sports tournament, and broadcasting pictures is ongoing football match.A circular interactive window is shown below the station symbol of the left side TV station of screen.In this interactive window, the interactive information of display is the result of the match guess of two competing teams, and two, left and right icon represents two competing teams, and what below showed is exactly Quick Response Code.The duration of this interactive information is 15 seconds, and current picture is picture when also remaining 11 seconds.User can obtain interactive interface by Quick Response Code scan operation in 15 seconds, thus to result of the match guess, at the end of 15 seconds, interactive information will disappear from broadcasting pictures, and user can continue to come to matches.
The said method that the present embodiment provides, when playing TV programme, shows interactive information in the broadcast picture of described TV programme; Whether monitoring receives terminal and performs Quick Response Code scan operation to described interactive information; When monitoring terminal and performing Quick Response Code scan operation to described interactive information, obtain the interactive interface that described interactive information is corresponding; Described interactive interface is pushed to described terminal, described interactive interface is used for described terminal and described TV programme carries out interaction, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone to occur, improve Consumer's Experience.
See Fig. 4, another embodiment of the present invention provides a kind of device pushing interactive interface, and this device comprises:
Display module 301, for when playing TV programme, shows interactive information in the broadcast picture of this TV programme;
Whether monitoring modular 302, receive terminal for monitoring and perform Quick Response Code scan operation to this interactive information;
Acquisition module 303, for when monitoring terminal and performing Quick Response Code scan operation to this interactive information, obtains the interactive interface that this interactive information is corresponding;
Pushing module 304, for this interactive interface is pushed to this terminal, this interactive interface is used for this terminal and this TV programme carries out interaction.
In the present embodiment, optionally, this display module comprises:
Setting unit, for arranging interactive window in advance in the broadcast picture of TV programme;
Generation unit, generates the interactive information corresponding with this TV programme for the content according to this TV programme;
Display unit, for when playing this TV programme, is illustrated in this interactive information in this interactive window.
In the present embodiment, optionally, this setting unit is used for:
Obtain the position fixedly taken in the broadcast picture of TV programme in advance;
In the position except the position that this fixedly takies, an optional region is set to interactive window.
In the present embodiment, optionally, this setting unit is used for:
According to the size and shape of specifying, interactive window is set in the broadcast picture of TV programme in advance.
In the present embodiment, optionally, this generation unit is used for:
According to the content of this TV programme, generate the video information corresponding with this TV programme as interactive information, and the playing duration of this interactive information is default duration.
The said apparatus that the present embodiment provides can perform the method provided in above-mentioned either method embodiment, and detailed process is shown in the description in embodiment of the method, does not repeat herein.
The said apparatus that the present embodiment provides, when playing TV programme, shows interactive information in the broadcast picture of described TV programme; Whether monitoring receives terminal and performs Quick Response Code scan operation to described interactive information; When monitoring terminal and performing Quick Response Code scan operation to described interactive information, obtain the interactive interface that described interactive information is corresponding; Described interactive interface is pushed to described terminal, described interactive interface is used for described terminal and described TV programme carries out interaction, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone to occur, improve Consumer's Experience.
One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can have been come by hardware, the hardware that also can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. push a method for interactive interface, it is characterized in that, described method comprises:
When playing TV programme, in the broadcast picture of described TV programme, show interactive information;
Whether monitoring receives terminal and performs Quick Response Code scan operation to described interactive information;
When monitoring terminal and performing Quick Response Code scan operation to described interactive information, obtain the interactive interface that described interactive information is corresponding;
Described interactive interface is pushed to described terminal, and described interactive interface is used for described terminal and described TV programme carries out interaction.
2. method according to claim 1, is characterized in that, described when playing TV programme, shows interactive information, comprising in the broadcast picture of TV programme:
In advance interactive window is set in the broadcast picture of TV programme;
Content according to described TV programme generates the interactive information corresponding with described TV programme;
When playing described TV programme, described interactive information is illustrated in described interactive window.
3. method according to claim 2, is characterized in that, describedly in the broadcast picture of TV programme, arranges interactive window in advance, comprising:
Obtain the position fixedly taken in the broadcast picture of TV programme in advance;
In the position except the described position fixedly taken, an optional region is set to interactive window.
4. method according to claim 2, is characterized in that, describedly in the broadcast picture of TV programme, arranges interactive window in advance, comprising:
According to the size and shape of specifying, interactive window is set in the broadcast picture of TV programme in advance.
5. method according to claim 2, is characterized in that, the described content according to described TV programme generates the interactive information corresponding with described TV programme, comprising:
According to the content of described TV programme, generate the video information corresponding with described TV programme as interactive information, and the playing duration of described interactive information is default duration.
6. push a device for interactive interface, it is characterized in that, described device comprises:
Display module, for when playing TV programme, shows interactive information in the broadcast picture of described TV programme;
Whether monitoring modular, receive terminal for monitoring and perform Quick Response Code scan operation to described interactive information;
Acquisition module, for when monitoring terminal and performing Quick Response Code scan operation to described interactive information, obtains the interactive interface that described interactive information is corresponding;
Pushing module, for described interactive interface is pushed to described terminal, described interactive interface is used for described terminal and described TV programme carries out interaction.
7. device according to claim 6, is characterized in that, described display module comprises:
Setting unit, for arranging interactive window in advance in the broadcast picture of TV programme;
Generation unit, generates the interactive information corresponding with described TV programme for the content according to described TV programme;
Display unit, for when playing described TV programme, is illustrated in described interactive information in described interactive window.
8. device according to claim 7, is characterized in that, described setting unit is used for:
Obtain the position fixedly taken in the broadcast picture of TV programme in advance;
In the position except the described position fixedly taken, an optional region is set to interactive window.
9. device according to claim 7, is characterized in that, described setting unit is used for:
According to the size and shape of specifying, interactive window is set in the broadcast picture of TV programme in advance.
10. device according to claim 7, is characterized in that, described generation unit is used for:
According to the content of described TV programme, generate the video information corresponding with described TV programme as interactive information, and the playing duration of described interactive information is default duration.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510455786.0A CN105072503A (en) | 2015-07-29 | 2015-07-29 | Method for pushing interaction interface and device |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510455786.0A CN105072503A (en) | 2015-07-29 | 2015-07-29 | Method for pushing interaction interface and device |
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| CN105072503A true CN105072503A (en) | 2015-11-18 |
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| CN201510455786.0A Pending CN105072503A (en) | 2015-07-29 | 2015-07-29 | Method for pushing interaction interface and device |
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| CN106792235A (en) * | 2016-12-31 | 2017-05-31 | 天脉聚源（北京）科技有限公司 | A kind of method and apparatus for building panorama TV programme |
| CN106888382A (en) * | 2016-12-31 | 2017-06-23 | 天脉聚源（北京）科技有限公司 | A kind of method and apparatus for building panorama TV programme |
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| CN104754419A (en) * | 2015-03-13 | 2015-07-01 | 腾讯科技（北京）有限公司 | Video-based interaction method and device |
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| CN104093079A (en) * | 2014-05-29 | 2014-10-08 | 腾讯科技（深圳）有限公司 | Interactive method based on multimedia programs, terminal, server and system |
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| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20151118 |