CN104754418B - Advertisement placement method based on barrage video - Google Patents
Advertisement placement method based on barrage video Download PDFInfo
- Publication number
- CN104754418B CN104754418B CN201510099391.1A CN201510099391A CN104754418B CN 104754418 B CN104754418 B CN 104754418B CN 201510099391 A CN201510099391 A CN 201510099391A CN 104754418 B CN104754418 B CN 104754418B
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- China
- Prior art keywords
- barrage
- user
- advertisement
- video
- video ads
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
Present invention relates particularly to a kind of advertisement placement method based on barrage video, belongs to internet video advertisement applications technical field.User is presented to by video ads material intention is enforceable to solve the media of playing video advertisement in the prior art, evaluation of the user to product in this advertisement is not known that, can not be that user targetedly provides suitable advertisement, advertisement serving policy can not be adjusted, the problem of advertisement provider can not be helped to improve ad material, the present invention provides a kind of advertisement placement method based on barrage video, comprises the following steps：Step 1：Create barrage video ads material, step 2：Play advertisement, user's barrage, step 3：Collect user comment opinion.Video ads for video website are launched.
Description
Technical field
Present invention relates particularly to a kind of advertisement placement method based on barrage video, belongs to internet video advertisement applications skill
Art field.
Background technology
Video ads launch material, i.e., video ads are on webpage（Including embedded player）Video ads sheet during displaying
Body, the success of primary video advertisement putting material show, as once effective advertisement putting, the whole mistake that video ads are launched
Cheng Zhong, the media of playing video advertisement are presented to user by video ads material intention is enforceable, it is impossible to understand user to this
The evaluation of product in advertisement, it is impossible to targetedly provide suitable advertisement for user, it is impossible to adjust advertisement serving policy, it is impossible to help
Advertisement provider is helped to improve ad material, it is inevitable if simply soliciting the comment opinion of user in the form of providing application form etc.
It will not be received by user.
Barrage video：Barrage refers to the comment being directly apparent on video, can even more act special efficacys to roll, stop more
Mode is appeared on video, is to watch the brief comment that the people of video sends." barrage video " as the term suggests i.e. carry " barrage "
Video.Many websites provide the function that video sends barrage, such as acfun, bilibili, dilili, tucao.Due to it
It can be appeared in real time on video pictures in a manner of sliding captions, ensure that all beholders can be noticed so as to realize viewing
Interaction between person, it might even be possible to express gasp in admiratioing or criticize to works together, increase viewing enjoyment, easily connect by most people
By.
The content of the invention
Use is presented to by video ads material intention is enforceable to solve the media of playing video advertisement in the prior art
Family, it is impossible to understand evaluation of the user to product in this advertisement, it is impossible to targetedly provide suitable advertisement for user, it is impossible to adjust
Advertisement serving policy, it is impossible to which the problem of helping advertisement provider to improve ad material, the present invention provide one kind and be based on barrage video
Advertisement placement method, it is characterised in that the described method comprises the following steps：
Step 1：Barrage video ads material is created, video ads material attribute to be put is set to allow to launch bullet
Curtain；
Step 2：Advertisement is played, user's barrage, the barrage video ads material that step 1 is created is played, to being arranged to bullet
The ad material of curtain attribute adds barrage field, and user passes through opinion of being made comments to barrage video ads barrage；
Step 3：User comment opinion is collected, the barrage field that checking step 2 adds, collects every barrage of each user
Opinion is commented on, user is classified and marked according to the keyword of the comment opinion of user, while to the barrage video ads
It is marked.
Methods described may also include step 4A：Suitable advertisement is provided the user, user is marked according in step 3
Classification, in user's watching video program provide be adapted to the user classification advertisement.
Methods described may also include step 4B：Adjust barrage video ads and launch strategy, according in step 3 to barrage video
AD tagged keyword, the dispensing strategy to the barrage video ads are adjusted correspondingly.
Methods described may also include step 4C：Advertisement provider improves ad material, each user that will be collected in step 3
Every barrage comment opinion be supplied to advertisement provider, advertisement provider is improved according to comment opinion to ad material.
The beneficial effects of the present invention are using this technological means playing video advertisement material of barrage video, be easily
User is received, and the comment opinion of user is showed in a manner of barrage, can be user's pin using these comment opinions being collected into
The suitable advertisement of offer to property, adjusts advertisement serving policy, helps advertisement provider to improve ad material so that advertisement putting
More effectively, meanwhile, mutual comment opinion can also be mutually understood between user, can also mutually be exchanged, be original content
Uninteresting advertisement, which adds, watches enjoyment.
Brief description of the drawings
Fig. 1 is the step schematic diagram of the advertisement placement method of the invention based on barrage video.
Embodiment
The embodiment of the present invention is illustrated below in conjunction with the accompanying drawings：
Step as shown in Figure 1：
Step 1：Barrage video ads material is created, video ads material to be put, is the advertisement on game respectively
With the advertisement of shampoo, attribute is set to allow to launch barrage.
Step 2：Play advertisement, user's barrage, the barrage video ads material that system plays step 1 is created, to setting
Barrage field is added for the ad material of barrage attribute, user is by opinion of being made comments to barrage video ads barrage, to closing
In one user comment opinion of advertisement of game be " game is a lot of fun, and has adventurous spirit, makes us burning with righteous indignation ", another user
Comment opinion be " pornographic, content is vulgar, is not suitable for teenager's viewing ", the comment opinion to one user of shampoo advertisement is
" performer's selection is not suitable for, and it is bad to make scene ".
Step 3：Systematic collection user comment opinion, the barrage field that checking step 2 adds, collect each user every
Barrage comments on opinion, and the user is added to the user's that likes game according to the keyword " joyful, risk, warm blood " checked
Classify and mark, the game advertisement is marked according to the keyword " pornographic, vulgar, unsuitable teenager " checked, this
A little keywords are systemic presupposition, and checking user comment opinion will be screened, and can also carry out artificial screening, screening
Go out keyword and add to new keyword in systemic presupposition.
Step 4A：Provide the user suitable advertisement, according to the keyword " joyful, risk, warm blood " checked, according to
The classification of family mark, during next user's watching video program, system selects the advertisement of more game class providing during advertisement.
Step 4B：Adjust barrage video ads and launch strategy, according to keyword " pornographic, vulgar, the unsuitable green grass or young crops checked
It is juvenile ", according to the mark carried out to the barrage video ads, the dispensing Developing Tactics to the barrage video ads are few not in green grass or young crops
Played in the video frequency program that year watches.
4C：Advertisement provider improves ad material, by the comment opinion of shampoo advertising user " performer selects to be not suitable for,
It is bad to make scene " advertisement provider is supplied to, advertisement provider remakes ad material according to comment opinion, improves advertisement
Conversion ratio.
The main material of database table structure is as follows in present embodiment：
Function：Store material relevant information.
Major key：Id, 11 shapings, from increasing.
Underlying attribute：
Cast_id launches id
Showtime material durations
Priority under the same dispensings of i_priority between multiple materials
The number launched is needed on the day of count, intention carousel is cooperatively formed with i_priority
The injected volume per minute that numlimit hackneyed theme degree center calculations obtain
The material definition that dq can be provided
Whether needies needs IES data monitorings
Iesorg ies mechanism for monitoring
Cuf clicks on connection unfolding mode
ControlType control strategies
The ID that sdkid sdk modes monitor
The location type of location_type footmarks, value are:BOTTOM_CENTER,BOTTOM_LEFT,BOTTOM_
RIGHT"/>
Close_method was directly closed or shunk after the control footmark displaying showtime seconds
Whether barrage is barrage
Update_time waiting modification times
Status states, 1 is effective, and 0 is invalid.
Described above is the preferred embodiment of the present invention, it is noted that for those skilled in the art
For, on the premise of principle of the present invention is not departed from, some improvements and modifications can also be made, these improvements and modifications
It should be regarded as protection scope of the present invention.
Claims (1)
1. a kind of advertisement placement method based on barrage video, it is characterised in that the described method comprises the following steps：
Step 1：Barrage video ads material is created, video ads material attribute to be put is set to allow to launch barrage；
Step 2：Advertisement is played, user's barrage, the barrage video ads material that step 1 is created is played, to being arranged to barrage category
Property ad material add barrage field, user passes through opinion of being made comments to barrage video ads barrage；
Step 3：User comment opinion, the barrage field that checking step 2 adds are collected, every barrage for collecting each user is commented on
Opinion, user is classified and marked according to the keyword of the comment opinion of user, while the barrage video ads are carried out
Mark；
Methods described also includes step 4A：Suitable advertisement is provided the user, according to point that user is marked in step 3
Class, the advertisement for being adapted to the classification of the user is provided in user's watching video program；
Methods described also includes step 4B：Adjust barrage video ads and launch strategy, according in step 3 to barrage video ads mark
The keyword of note, the dispensing strategy to the barrage video ads are adjusted correspondingly；
Methods described also includes step 4C：Advertisement provider improves ad material, by every of each user collected in step 3
Barrage comment opinion is supplied to advertisement provider, and advertisement provider is improved according to comment opinion to ad material.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510099391.1A CN104754418B (en) | 2015-03-06 | 2015-03-06 | Advertisement placement method based on barrage video |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510099391.1A CN104754418B (en) | 2015-03-06 | 2015-03-06 | Advertisement placement method based on barrage video |
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| Publication Number | Publication Date |
|---|---|
| CN104754418A CN104754418A (en) | 2015-07-01 |
| CN104754418B true CN104754418B (en) | 2017-12-01 |
Family
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510099391.1A Active CN104754418B (en) | 2015-03-06 | 2015-03-06 | Advertisement placement method based on barrage video |
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| CN105187933B (en) * | 2015-08-06 | 2019-03-12 | 北京奇艺世纪科技有限公司 | A kind of data processing method, apparatus and system |
| CN105206127B (en) * | 2015-10-20 | 2019-06-25 | 上海斐讯数据通信技术有限公司 | A kind of method and apparatus of mobile terminal online education |
| CN105869008A (en) * | 2015-12-07 | 2016-08-17 | 乐视云计算有限公司 | Targeted delivery method and device of advertisement |
| CN105554582A (en) * | 2015-12-14 | 2016-05-04 | 广州弹幕网络科技有限公司 | Comment display method and system |
| CN105578255A (en) * | 2015-12-31 | 2016-05-11 | 合一网络技术(北京)有限公司 | Advertisement playing method and device |
| CN105578222B (en) * | 2016-02-01 | 2019-04-12 | 百度在线网络技术（北京）有限公司 | A kind of information-pushing method and device |
| CN106028161A (en) * | 2016-04-29 | 2016-10-12 | 乐视控股（北京）有限公司 | Bullet screen generation method and apparatus, bullet screen presentation method and apparatus, server and client |
| CN106682952A (en) * | 2017-01-17 | 2017-05-17 | 北京薇途科技有限公司 | Accurate advertisement recommending system and method based on scene hotspot |
| CN107423130B (en) * | 2017-03-23 | 2019-11-15 | 武汉斗鱼网络科技有限公司 | The display systems and method of mobile terminal broadcast and advertisement |
| CN107682750B (en) * | 2017-05-11 | 2020-02-18 | 腾讯科技（北京）有限公司 | Video playing method and device |
| CN107332871A (en) * | 2017-05-18 | 2017-11-07 | 百度在线网络技术（北京）有限公司 | Advertisement sending method and device |
| CN107784521A (en) * | 2017-10-24 | 2018-03-09 | 中国移动通信集团公司 | A kind of advertisement broadcast method, device and storage medium |
| CN107613315B (en) * | 2017-10-30 | 2020-05-12 | Oppo广东移动通信有限公司 | Video image quality adjusting method and device, terminal equipment and storage medium |
| CN108235103A (en) * | 2018-01-16 | 2018-06-29 | 深圳市瑞致达科技有限公司 | Advertisement intelligent playback method, device, system and readable storage medium storing program for executing |
| CN109003149B (en) * | 2018-10-31 | 2021-08-17 | 科大讯飞股份有限公司 | Bullet screen advertisement delivery method and device |
| CN110267111A (en) * | 2019-05-24 | 2019-09-20 | 平安科技（深圳）有限公司 | Video barrage analysis method, device and storage medium, computer equipment |
| CN110290403B (en) * | 2019-07-08 | 2021-03-23 | 合肥工业大学 | Network video paster advertisement playing method and system |
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Address after: 100080, No. 8 Haidian street, Beijing, Haidian District Steel International Plaza, 6 floor Patentee after: YOUKU INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. Address before: 100080, No. 8 Haidian street, Beijing, Haidian District Steel International Plaza, 6 floor Patentee before: HEYI INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. |
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Effective date of registration: 20200421 Address after: 310052 room 508, floor 5, building 4, No. 699, Wangshang Road, Changhe street, Binjiang District, Hangzhou City, Zhejiang Province Patentee after: Alibaba (China) Co.,Ltd. Address before: 100080, No. 8 Haidian street, Beijing, Haidian District Steel International Plaza, 6 floor Patentee before: YOUKU INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. |
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