CN107784521A - A kind of advertisement broadcast method, device and storage medium - Google Patents
A kind of advertisement broadcast method, device and storage medium Download PDFInfo
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Abstract
The invention discloses a kind of advertisement broadcast method, including：The request for the broadcasting multimedia file data that receiving terminal is sent；Determine that the multimedia file data is watched if appropriate for specified user according to the request, and determine ad data to be played；If the multimedia file data is adapted to specify user's viewing, the characteristic based on the ad data determines that the ad data is watched if appropriate for the specified user；If being adapted to specified user's viewing, the ad data and the multimedia file data are sent to the terminal, so that ad data described in the terminal-pair and the multimedia file data play out.The present invention further simultaneously discloses a kind of advertisement play back device and storage medium.
Description
Technical field
The present invention relates to field of multimedia communication, more particularly to a kind of advertisement broadcast method, device and storage medium.
Background technology
In the prior art, advertiser can launch advertisement in video website, and video website can first be broadcast before video is played
The advertisement of one section of dispensing is put, then plays video, wherein, the advertisement played obtains at random from dispensing advertisement, therefore, very
It is possible to minor occur after viewing cartoon or other videos are clicked on, corresponding video website first plays one section comprising frightened
The advertisement of the content such as horrified, pornographic, because the content such as terrible, pornographic can bring bad influence, therefore, existing skill to minor
Advertisement broadcast method in art is unfavorable for the protection to minor.
The content of the invention
In view of this, the embodiment of the present invention it is expected to provide a kind of advertisement broadcast method, device and storage medium, can be favourable
In the protection to minor.
To reach above-mentioned purpose, what the technical scheme of the embodiment of the present invention was realized in：
The embodiment of the present invention provides a kind of advertisement broadcast method, and the method for stating includes：
The request for the broadcasting multimedia file data that receiving terminal is sent；
Determine that the multimedia file data is watched if appropriate for specified user according to the request, and determine to be played
Ad data；
If the multimedia file data is adapted to specified user's viewing, the characteristic based on the ad data
Determine that the ad data is watched if appropriate for the specified user；
If being adapted to specified user's viewing, the ad data and the multimedia file number are sent to the terminal
According to so that ad data described in the terminal-pair and the multimedia file data play out.
In such scheme, the characteristic includes being used for identifying the mark data of the affiliated type of the ad data, and/
Or voice data, image data.
In such scheme, the characteristic based on the ad data determines the ad data if appropriate for described
User's viewing is specified to include：
When determining that the characteristic includes the mark data, determine that the ad data is fitted according to the mark data
Close specified user's viewing；Or
It is true according to the voice data and the image data when determining that the characteristic does not include the mark data
The fixed ad data is adapted to specified user's viewing.
In such scheme, it is described according to the voice data and the image data determine the ad data be adapted to described in
User's viewing is specified to include：
The voice data is obtained from the characteristic, the voice data and default audio database are carried out
Matching, wherein, the default audio database includes being not suitable for the voice data of the specified user；
The image data is obtained from the characteristic, the image data and default picture database are carried out
Matching, wherein, the default picture database includes the image data for being not suitable for the specified user；
If it fails to match for the voice data and the default audio database, the image data with it is described default
It fails to match for picture database, it is determined that the ad data is adapted to specified user's viewing.
In such scheme, methods described also includes：
If determining that the multimedia file data is not suitable for specified user's viewing according to the request, sent out to the terminal
The ad data and the multimedia file data are sent, so that ad data described in the terminal-pair and the multimedia file
Data play out.
The embodiment of the present invention also provides a kind of advertisement play back device, and described device includes：Receiving module, first determine mould
Block, the second determining module, sending module；Wherein,
The receiving module, the request of the broadcasting multimedia file data sent for receiving terminal；
First determining module, for determining the multimedia file data if appropriate for specified use according to the request
Family is watched, and determines ad data to be played；
Second determining module, if being adapted to specified user's viewing for the multimedia file data, it is based on
The characteristic of the ad data determines that the ad data is watched if appropriate for the specified user；
The sending module, if for being adapted to specified user's viewing, the ad data is sent to the terminal
With the multimedia file data so that ad data described in the terminal-pair and the multimedia file data play out.
In such scheme, the characteristic includes being used for identifying the mark data of the affiliated type of the ad data, and/
Or voice data, image data.
In such scheme, second determining module is specifically used for：
When determining that the characteristic includes the mark data, determine that the ad data is fitted according to the mark data
Close specified user's viewing；Or
It is true according to the voice data and the image data when determining that the characteristic does not include the mark data
The fixed ad data is adapted to specified user's viewing.
In such scheme, second determining module is specifically used for：
The voice data is obtained from the characteristic, the voice data and default audio database are carried out
Matching, wherein, the default audio database includes being not suitable for the voice data of the specified user；
The image data is obtained from the characteristic, the image data and default picture database are carried out
Matching, wherein, the default picture database includes the image data for being not suitable for the specified user；
If it fails to match for the voice data and the default audio database, the image data with it is described default
It fails to match for picture database, it is determined that the ad data is adapted to specified user's viewing.
In such scheme, first determining module is additionally operable to：
If determining that the multimedia file data is not suitable for specified user's viewing according to the request, the transmission is triggered
Module sends the ad data and the multimedia file data to the terminal, so that ad data described in the terminal-pair
Played out with the multimedia file data.
The embodiment of the present invention also provides a kind of storage medium, is stored thereon with executable program, the executable code
Step described in any one foregoing advertisement broadcast method is realized during computing device.
The embodiment of the present invention also provides a kind of advertisement play back device, including memory, processor and storage are on a memory
And the executable program that can be run by the processor, the processor perform foregoing any when running the executable program
Step described in a kind of advertisement broadcast method.
Advertisement broadcast method, device and the storage medium that the embodiment of the present invention is provided, the broadcasting that receiving terminal is sent are more
The request of media file data；Determine that the multimedia file data is watched if appropriate for specified user according to the request, with
And determine ad data to be played；If the multimedia file data is adapted to specify user's viewing, based on the advertisement number
According to characteristic determine that the ad data is watched if appropriate for the specified user；If being adapted to specified user's viewing,
Then send the ad data and the multimedia file data to the terminal so that ad data described in the terminal-pair and
The multimedia file data plays out.The characteristic based on ad data is so, it is possible to determine to be adapted to specified user to see
The ad data seen, realize before the multimedia file data for specifying user's viewing is played, play and be adapted to specified user's viewing
Ad data, so as to be advantageous to specify user especially minor protection.
Further, if characteristic includes the mark data for the affiliated type of identified ad data, according to mark
Know data and judge that ad data watch if appropriate for specified user, if do not include mark data, according to voice data with
Image data judges that ad data is watched if appropriate for specified user, is adapted to specified user to see so as to be accurately obtained
The ad data seen.
Brief description of the drawings
Fig. 1 is the implementation process schematic diagram for the advertisement broadcast method that the embodiment of the present invention one provides；
Fig. 2 is the specific implementation schematic flow sheet for the advertisement broadcast method that the embodiment of the present invention two provides；
Fig. 3 is the specific implementation schematic flow sheet for the advertisement broadcast method that the embodiment of the present invention three provides；
Fig. 4 is the composition structural representation for the advertisement play back device that the embodiment of the present invention four provides；
Fig. 5 is the hardware architecture diagram for the advertisement play back device that the embodiment of the present invention five provides.
Embodiment
The characteristics of in order to more fully hereinafter understand the embodiment of the present invention and technology contents, below in conjunction with the accompanying drawings to this hair
The realization of bright embodiment is described in detail, appended accompanying drawing purposes of discussion only for reference, is not used for limiting the present invention.
In embodiments of the present invention, the terminal can include but is not limited to：The electronics such as mobile phone, flat board, palm PC are set
It is standby.
As shown in figure 1, the implementation process schematic diagram for the advertisement broadcast method that the embodiment of the present invention one provides, including following step
Suddenly：
Step 101：The request for the broadcasting multimedia file data that receiving terminal is sent.
Specifically, when terminal monitoring to user performs the trigger action such as clicking operation of broadcasting multimedia file data
When, terminal can generate the request for playing multimedia file data and send the request to server, wherein, can in the request
With the identification information of the multimedia file data played including request.
For example, when user wants to watch video A, broadcasting button corresponding to video A can be clicked on by terminal, terminal is being supervised
When measuring user and clicking broadcasting button corresponding to video A, the request for playing video A can be generated and send the request to clothes
Business device, wherein, the identification information for asking the video A of broadcasting can be included in the request.
Step 102：Determine that the multimedia file data is watched if appropriate for specified user according to the request, and really
Fixed ad data to be played.
Specifically, after server receives the request of terminal transmission, terminal request broadcasting can be obtained from the request
The identification information of multimedia file data, determine the multimedia file data of request broadcasting if appropriate for finger according to identification information
Determine user's viewing, and from advertising database to be played, it is random to obtain at least one ad data to be played, here, refer to
It can be minor to determine user.
In an application scenarios, server can determine the multimedia of request broadcasting according to the identification information got
The mark data of the affiliated type of file data, here, mark data can be label information, and server can be according to the multimedia
Label information corresponding to file data come determine the multimedia file data if appropriate for minor watch.
It can be assumed for instance that server determines A pairs of video after video A identification information is obtained according to the identification information
The label information answered is " terror ", then can determine that video A is not suitable for minor's viewing；It assume that server regards in acquisition
After frequency A identification information, label information is " children's science popularization " according to corresponding to the identification information determines video A, then can determine
Video A is adapted to minor's viewing.
In another application scenarios, server can determine more matchmakers of request broadcasting according to the identification information got
The name information of body file data, then, server can by name information corresponding to the multimedia file data with it is default
It is adapted to the name information of the multimedia file data of minor's viewing to be matched, if the match is successful, can determines that this is more
Media file data is adapted to minor's viewing；If it fails to match, can determine the multimedia file data be not suitable for not into
Year people's viewing.
It can be assumed for instance that the title of the multimedia file data of the default suitable minor's viewing of server includes：
" happiness sheep sheep and ash too wolf ", " bear haunts ", " major part son and father microcephaly ", after video A identification information is obtained, if according to
The identification information determines " happiness sheep sheep and ash too wolf " entitled corresponding to video A, then can determine that video A is adapted to minor to see
See；If entitled according to corresponding to the identification information determines video A " The Ring ", can determine video A be not suitable for not into
Year people's viewing.
Correspondingly, server can also preset the name information of the multimedia file data of unsuitable minor's viewing,
The multimedia text that name information corresponding to the multimedia file data that will ask to play is watched with default unsuitable minor
The name information of number of packages evidence is matched, if the match is successful, can determine that the multimedia file data is not suitable for minor
Viewing；If it fails to match, it can determine that the multimedia file data is adapted to minor's viewing.
In actual applications, if determining that the unsuitable specified user of multimedia file data that request plays sees according to request
See, then directly send ad data to be played to terminal and multimedia file data that request plays, so that this is wide for terminal-pair
Accuse data and the multimedia file data plays out.
Step 103：If the multimedia file data is adapted to specified user's viewing, based on the ad data
Characteristic determines that the ad data is watched if appropriate for the specified user.
In this step, determine that the multimedia file data that terminal request plays is adapted to specify user's viewing, be then based on waiting to broadcast
The characteristic for the ad data put determines that the ad data is watched if appropriate for specified user, wherein, characteristic includes using
In the mark data of the affiliated type of identified ad data, and/or voice data, image data.
Specifically, it is determined that when characteristic includes the mark data for the affiliated type of identified ad data, according to mark
Data determine that ad data to be played is watched if appropriate for specified user, and here, mark data can be advertisement tag information；
If it is determined that ad data to be played is adapted to specify user's viewing, then step 104 is performed, however, it is determined that ad data to be played is not
It is adapted to specified user's viewing, then from advertising database to be played, reacquire other ad datas to be played.
It can be assumed for instance that the characteristic of the ad data to be played includes advertisement tag information, if the advertisements
It is " suspense " to sign information, then can determine that the ad data to be played is not suitable for minor's viewing；If the advertisement tag is believed
Cease for " children animation ", then can determine that the ad data to be played is adapted to minor's viewing.
Specifically, it is determined that when characteristic does not include the mark data for the affiliated type of identified ad data, according to sound
Sound data and image data determine that ad data to be played is watched if appropriate for specified user：Sound is obtained from characteristic
Data, voice data is matched with default audio database, wherein, default audio database includes being not suitable for specifying
The voice data of user；Image data is obtained from characteristic, image data is matched with default picture database,
Wherein, default picture database includes the image data for being not suitable for specified user；If voice data and default voice data
It fails to match in storehouse, it fails to match with default picture database for image data, it is determined that ad data to be played is adapted to specify
User watches, then performs step 104；If voice data is with default audio database, the match is successful, and/or image data with it is pre-
If picture database the match is successful, it is determined that ad data to be played is not suitable for specified user's viewing, then to be played
In advertising database, other ad datas to be played are reacquired.
Here, default audio database can include the voice data that two classes are not suitable for specified user：First kind sound
Data and the second class voice data, wherein, first kind voice data can be that sound is not suitable for specified user, the second class sound in itself
Sound data can be comprising the improper specified user of content, for example, first kind voice data can be terrified video in often
The terrible sound of appearance, terrified sound etc., the second class voice data can include the sound of the contents such as bloody, violence, pornographic
Sound；Image data in default picture database can be the picture that user uploads onto the server, or server from
The picture obtained automatically in terrified and/or terrible video.
In the present embodiment, server can first obtain voice data from the characteristic of ad data to be played, and
The voice data of acquisition is matched with the first kind voice data in default audio database, can if the match is successful
To determine that ad data to be played is not suitable for minor's viewing；If it fails to match, server can be by the sound of acquisition
Data carry out speech recognition, obtain the content that the voice data includes, and by obtained content and default audio database
The second class voice data matched, if the match is successful, can determine that ad data to be played is not suitable for minor
Viewing；If it fails to match, server can obtain image data from the characteristic of ad data to be played, and will obtain
The image data taken is matched with default picture database, if the match is successful, can determine ad data to be played
Be not suitable for minor's viewing；If it fails to match, it can determine that ad data to be played is adapted to minor's viewing.
Step 104：If being adapted to specified user's viewing, the ad data and more matchmakers are sent to the terminal
Body file data, so that ad data described in the terminal-pair and the multimedia file data play out.
In this step, server determines that ad data to be played is adapted to specify user's viewing, then is sent to terminal and wait to broadcast
The multimedia file data that the ad data and request put play, so that the terminal-pair ad data and the multimedia file data
Play out.
The specific implementation process of the advertisement broadcast method of the embodiment of the present invention two is done below and further described in detail.
Fig. 2 is the specific implementation schematic flow sheet for the advertisement broadcast method that the embodiment of the present invention two provides, in the present embodiment,
The multimedia file data that request plays is adapted to specify user's viewing；As shown in Fig. 2 the advertisement broadcast method of the present embodiment includes
Following steps：
Step 201：The request for the broadcasting multimedia file data that receiving terminal is sent.
Specifically, when terminal monitoring to user performs the trigger action such as clicking operation of broadcasting multimedia file data
When, terminal can generate the request for playing multimedia file data and send the request to server, wherein, can in the request
With the identification information of the multimedia file data played including request.
For example, when user wants to watch video A, broadcasting button corresponding to video A can be clicked on by terminal, terminal is being supervised
When measuring user and clicking broadcasting button corresponding to video A, the request for playing video A can be generated and send the request to clothes
Business device, wherein, the identification information for asking the video A of broadcasting can be included in the request.
Step 202：Determine that the multimedia file data is watched if appropriate for specified user according to the request, and really
Fixed ad data to be played.
Specifically, after server receives the request of terminal transmission, terminal request broadcasting can be obtained from the request
The identification information of multimedia file data, determine the multimedia file data of request broadcasting if appropriate for finger according to identification information
Determine user's viewing, and from advertising database to be played, it is random to obtain at least one ad data to be played, here, refer to
It can be minor to determine user.
In an application scenarios, server can determine the multimedia of request broadcasting according to the identification information got
The mark data of the affiliated type of file data, here, mark data can be label information, and server can be according to the multimedia
Label information corresponding to file data come determine the multimedia file data if appropriate for minor watch.
It can be assumed for instance that server determines A pairs of video after video A identification information is obtained according to the identification information
The label information answered is " terror ", then can determine that video A is not suitable for minor's viewing；It assume that server regards in acquisition
After frequency A identification information, label information is " children's science popularization " according to corresponding to the identification information determines video A, then can determine
Video A is adapted to minor's viewing.
In another application scenarios, server can determine more matchmakers of request broadcasting according to the identification information got
The name information of body file data, then, server can by name information corresponding to the multimedia file data with it is default
It is adapted to the name information of the multimedia file data of minor's viewing to be matched, if the match is successful, can determines that this is more
Media file data is adapted to minor's viewing；If it fails to match, can determine the multimedia file data be not suitable for not into
Year people's viewing.
It can be assumed for instance that the title of the multimedia file data of the default suitable minor's viewing of server includes：
" happiness sheep sheep and ash too wolf ", " bear haunts ", " major part son and father microcephaly ", after video A identification information is obtained, if according to
The identification information determines " happiness sheep sheep and ash too wolf " entitled corresponding to video A, then can determine that video A is adapted to minor to see
See；If entitled according to corresponding to the identification information determines video A " The Ring ", can determine video A be not suitable for not into
Year people's viewing.
Correspondingly, server can also preset the name information of the multimedia file data of unsuitable minor's viewing,
The multimedia text that name information corresponding to the multimedia file data that will ask to play is watched with default unsuitable minor
The name information of number of packages evidence is matched, if the match is successful, can determine that the multimedia file data is not suitable for minor
Viewing；If it fails to match, it can determine that the multimedia file data is adapted to minor's viewing.
Step 203：Determine that the multimedia file data is adapted to specified user's viewing, then judge the ad data
Characteristic whether include for the affiliated type of identified ad data mark data.
In this step, determine that the multimedia file data that terminal request plays is adapted to specify user's viewing, be then based on waiting to broadcast
The characteristic for the ad data put determines that the ad data is watched if appropriate for specified user, wherein, characteristic includes using
In the mark data of the affiliated type of identified ad data, and/or voice data, image data.
Specifically, it is determined that when characteristic includes the mark data for the affiliated type of identified ad data, then step is performed
Rapid 204, when not including the mark data for the affiliated type of identified ad data, then perform step 205.
Step 204：Judge that the ad data is watched if appropriate for the specified user according to the mark data, this
In, mark data can be advertisement tag information.
Specifically, server can judge that ad data is watched if appropriate for specified user according to advertisement tag information, if
Ad data is adapted to specify user's viewing, then performs step 208, if ad data is not suitable for specified user's viewing, performs step
Rapid 206.
It can be assumed for instance that the characteristic of the ad data to be played includes advertisement tag information, if the advertisements
It is " suspense " to sign information, then can determine that the ad data to be played is not suitable for minor's viewing；If the advertisement tag is believed
Cease for " children animation ", then can determine that the ad data to be played is adapted to minor's viewing.
Step 205：Voice data is obtained from the characteristic, by the voice data and default audio database
Matched.
Specifically, it is determined that when characteristic does not include the mark data for the affiliated type of identified ad data, from feature
Voice data is obtained in data, voice data is matched with default audio database, wherein, default audio database
Voice data including being not suitable for specified user.
Here, default audio database can include the voice data that two classes are not suitable for specified user：First kind sound
Data and the second class voice data, wherein, first kind voice data can be that sound is not suitable for specified user, the second class sound in itself
Sound data can be comprising the improper specified user of content, for example, first kind voice data can be terrified video in often
The terrible sound of appearance, terrified sound etc., the second class voice data can include the sound of the contents such as bloody, violence, pornographic
Sound.
In the present embodiment, server can obtain voice data from the characteristic of ad data to be played, and will
The voice data of acquisition is matched with the first kind voice data in default audio database, can be with if the match is successful
Determine that ad data to be played is not suitable for minor's viewing, then perform step 206；If it fails to match, server can be with
The voice data of acquisition is subjected to speech recognition, obtains the content that the voice data includes, and by obtained content with it is default
The second class voice data in audio database is matched, if the match is successful, can determine ad data to be played not
It is adapted to minor's viewing, then performs step 206；If it fails to match, step 207 is performed.
Step 206：From advertising database to be played, other ad datas to be played are reacquired.
Server determines that ad data to be played is not suitable for minor's viewing, then from advertising database to be played
In, other ad datas to be played are reacquired, then perform step 203.
Step 207：Image data is obtained from the characteristic, by the image data and default picture database
Matched.
Specifically, it is determined that voice data is with default audio database, it fails to match, then picture is obtained from characteristic
Data, image data is matched with default picture database, wherein, default picture database includes being not suitable for specifying
The image data of user.
Here, the image data in default picture database can be the picture that user uploads onto the server, can also
The picture obtained automatically from terrified and/or terrible video for server.
In the present embodiment, determining voice data, it fails to match with default audio database, then server can be from waiting to broadcast
Image data is obtained in the characteristic for the ad data put, and the image data of acquisition and default picture database are carried out
Matching, if the match is successful, it can determine that ad data to be played is not suitable for minor's viewing, then perform step 206；If
It fails to match, then can determine that ad data to be played is adapted to minor's viewing, then perform step 208.
Step 208：The ad data and the multimedia file data are sent to the terminal, so that the terminal-pair
The ad data and the multimedia file data play out.
The specific implementation process of the advertisement broadcast method of the embodiment of the present invention three is done below and further described in detail.
Fig. 3 is the specific implementation schematic flow sheet for the advertisement broadcast method that the embodiment of the present invention three provides, in the present embodiment,
The multimedia file data that request plays is not suitable for specified user's viewing；As shown in figure 3, the advertisement broadcast method bag of the present embodiment
Include following steps：
Step 301：The request for the broadcasting multimedia file data that receiving terminal is sent.
Specifically, when terminal monitoring to user performs the trigger action such as clicking operation of broadcasting multimedia file data
When, terminal can generate the request for playing multimedia file data and send the request to server, wherein, can in the request
With the identification information of the multimedia file data played including request.
For example, when user wants to watch video A, broadcasting button corresponding to video A can be clicked on by terminal, terminal is being supervised
When measuring user and clicking broadcasting button corresponding to video A, the request for playing video A can be generated and send the request to clothes
Business device, wherein, the identification information for asking the video A of broadcasting can be included in the request.
Step 302：Determine that the multimedia file data is watched if appropriate for specified user according to the request, and really
Fixed ad data to be played.
Specifically, after server receives the request of terminal transmission, terminal request broadcasting can be obtained from the request
The identification information of multimedia file data, determine the multimedia file data of request broadcasting if appropriate for finger according to identification information
Determine user's viewing, and from advertising database to be played, it is random to obtain at least one ad data to be played, here, refer to
It can be minor to determine user.
In an application scenarios, server can determine the multimedia of request broadcasting according to the identification information got
The mark data of the affiliated type of file data, here, mark data can be label information, and server can be according to the multimedia
Label information corresponding to file data come determine the multimedia file data if appropriate for minor watch.
It can be assumed for instance that server determines A pairs of video after video A identification information is obtained according to the identification information
The label information answered is " terror ", then can determine that video A is not suitable for minor's viewing；It assume that server regards in acquisition
After frequency A identification information, label information is " children's science popularization " according to corresponding to the identification information determines video A, then can determine
Video A is adapted to minor's viewing.
In another application scenarios, server can determine more matchmakers of request broadcasting according to the identification information got
The name information of body file data, then, server can by name information corresponding to the multimedia file data with it is default
It is adapted to the name information of the multimedia file data of minor's viewing to be matched, if the match is successful, can determines that this is more
Media file data is adapted to minor's viewing；If it fails to match, can determine the multimedia file data be not suitable for not into
Year people's viewing.
It can be assumed for instance that the title of the multimedia file data of the default suitable minor's viewing of server includes：
" happiness sheep sheep and ash too wolf ", " bear haunts ", " major part son and father microcephaly ", after video A identification information is obtained, if according to
The identification information determines " happiness sheep sheep and ash too wolf " entitled corresponding to video A, then can determine that video A is adapted to minor to see
See；If entitled according to corresponding to the identification information determines video A " The Ring ", can determine video A be not suitable for not into
Year people's viewing.
Correspondingly, server can also preset the name information of the multimedia file data of unsuitable minor's viewing,
The multimedia text that name information corresponding to the multimedia file data that will ask to play is watched with default unsuitable minor
The name information of number of packages evidence is matched, if the match is successful, can determine that the multimedia file data is not suitable for minor
Viewing；If it fails to match, it can determine that the multimedia file data is adapted to minor's viewing.
Step 303：Determine that the multimedia file data is not suitable for specified user's viewing, then directly to the terminal
The ad data and the multimedia file data are sent, so that ad data described in the terminal-pair and multimedia text
Number of packages evidence plays out.
To realize the above method, the embodiment of the present invention four additionally provides a kind of advertisement play back device, as shown in figure 4, the dress
Put including receiving module 401, the first determining module 402, the second determining module 403, sending module 404；Wherein,
The receiving module 401, the request of the broadcasting multimedia file data sent for receiving terminal.
First determining module 402, for determining the multimedia file data if appropriate for finger according to the request
Determine user's viewing, and determine ad data to be played.
First determining module 402 is additionally operable to：If determine that the multimedia file data is not suitable for according to the request
User's viewing is specified, then triggers the sending module 404 and sends the ad data and the multimedia file to the terminal
Data, so that ad data described in the terminal-pair and the multimedia file data play out.
Second determining module 403, if being adapted to specified user's viewing, base for the multimedia file data
Determine that the ad data is watched if appropriate for the specified user in the characteristic of the ad data.
The characteristic includes being used for identifying the mark data of the affiliated type of the ad data, and/or voice data,
Image data.
Second determining module 403 is specifically used for：When determining that the characteristic includes the mark data, according to institute
State mark data and determine that the ad data is adapted to specified user's viewing；Or determine that the characteristic does not include institute
When stating mark data, determine that the ad data is adapted to the specified user to see according to the voice data and the image data
See.
The voice data is obtained from the characteristic, the voice data and default audio database are carried out
Matching, wherein, the default audio database includes being not suitable for the voice data of the specified user；From the characteristic
It is middle to obtain the image data, the image data is matched with default picture database, wherein, the default figure
Sheet data storehouse includes being not suitable for the image data of the specified user；If the voice data and the default audio database
It fails to match, it fails to match with the default picture database for the image data, it is determined that the ad data is adapted to institute
State specified user's viewing.
The sending module 404, if for being adapted to specified user's viewing, the advertisement number is sent to the terminal
According to the multimedia file data so that ad data described in the terminal-pair and the multimedia file data are broadcast
Put.
In actual applications, the receiving module 401, the first determining module 402, the second determining module 403, sending module
404 can by the central processing unit (CPU, Central Processing Unit) on server, microprocessor (MPU,
Micro Processor Unit), digital signal processor (DSP, Digital Signal Processor) or scene can compile
Journey gate array (FPGA, Field Programmable Gate Array) etc. is realized.
It should be noted that：The advertisement play back device that above-described embodiment provides is when carrying out advertisement broadcasting, only with above-mentioned each
The division progress of program module as needed can distribute above-mentioned processing by different journeys for example, in practical application
Sequence module is completed, i.e., the internal structure of device is divided into different program modules, to complete whole described above or portion
Manage office.In addition, the advertisement play back device that above-described embodiment provides belongs to same design with advertisement broadcast method embodiment, it has
Body implementation process refers to embodiment of the method, repeats no more here.
To realize the above method, the embodiment of the present invention additionally provides another advertisement play back device, and the device includes storage
Device, processor and storage on a memory and the executable program that can be run by the processor, the processor operation institute
When stating executable program, following operate is performed：
The request for the broadcasting multimedia file data that receiving terminal is sent；
Determine that the multimedia file data is watched if appropriate for specified user according to the request, and determine to be played
Ad data；
If the multimedia file data is adapted to specified user's viewing, the characteristic based on the ad data
Determine that the ad data is watched if appropriate for the specified user；
If being adapted to specified user's viewing, the ad data and the multimedia file number are sent to the terminal
According to so that ad data described in the terminal-pair and the multimedia file data play out.
When the processor is additionally operable to run the executable program, following operate is performed：
Characteristic includes being used for the mark data for identifying the affiliated type of the ad data, and/or voice data, picture
Data；
When determining that the characteristic includes the mark data, determine that the ad data is fitted according to the mark data
Close specified user's viewing；Or
It is true according to the voice data and the image data when determining that the characteristic does not include the mark data
The fixed ad data is adapted to specified user's viewing.
When the processor is additionally operable to run the executable program, following operate is performed：
The voice data is obtained from the characteristic, the voice data and default audio database are carried out
Matching, wherein, the default audio database includes being not suitable for the voice data of the specified user；
The image data is obtained from the characteristic, the image data and default picture database are carried out
Matching, wherein, the default picture database includes the image data for being not suitable for the specified user；
If it fails to match for the voice data and the default audio database, the image data with it is described default
It fails to match for picture database, it is determined that the ad data is adapted to specified user's viewing.
When the processor is additionally operable to run the executable program, following operate is performed：
If determining that the multimedia file data is not suitable for specified user's viewing according to the request, sent out to the terminal
The ad data and the multimedia file data are sent, so that ad data described in the terminal-pair and the multimedia file
Data play out.
Below so that advertisement play back device is embodied as the server for advertisement broadcasting as an example, to the hard of the advertisement play back device
Part structure is described further.
Fig. 5 gives the hardware architecture diagram of the advertisement play back device of the embodiment of the present invention, and the advertisement shown in Fig. 5 plays
Device 500 includes：At least one processor 501, memory 502 and at least one network interface 503.The advertisement play back device
Each component in 500 is coupled by bus system 504.It is understood that bus system 504 be used for realize these components it
Between connection communication.Bus system 504 is in addition to including data/address bus, in addition to power bus, controlling bus and status signal
Bus.But for the sake of clear explanation, various buses are all designated as bus system 504 in Figure 5.
It is appreciated that memory 502 can be volatile memory or nonvolatile memory, may also comprise volatibility and
Both nonvolatile memories.
Memory 502 in the embodiment of the present invention five is used to store various types of data to support advertisement play back device
500 operation.The example of these data includes：For any computer program operated on advertisement play back device 500, such as may be used
Configuration processor 5021, realize that the program of present invention method may be embodied in executable program 5021.
The method that the embodiments of the present invention disclose can apply in processor 501, or be realized by processor 501.
Processor 501 is probably a kind of IC chip, has the disposal ability of signal.In implementation process, the above method it is each
Step can be completed by the integrated logic circuit of the hardware in processor 501 or the instruction of software form.Above-mentioned processing
Device 501 can be general processor, DSP, either other PLDs, discrete gate or transistor logic, point
Vertical nextport hardware component NextPort etc..Disclosed each method, step and logic in the embodiment of the present invention can be realized or performed to processor 501
Block diagram.General processor can be microprocessor or any conventional processor etc..With reference to disclosed in the embodiment of the present invention
The step of method, hardware decoding processor can be embodied directly in and perform completion, or with the hardware in decoding processor and soft
Part block combiner performs completion.Software module can be located in storage medium, and the storage medium is located at memory 502, processor
501 read the information in memory 502, with reference to the step of its hardware completion preceding method.
In the exemplary embodiment, the embodiment of the present invention additionally provides a kind of storage medium, is stored thereon with executable journey
Sequence, when the processor 501 of the executable code advertisement play back device 500 is run, perform following operate：
The request for the broadcasting multimedia file data that receiving terminal is sent；
Determine that the multimedia file data is watched if appropriate for specified user according to the request, and determine to be played
Ad data；
If the multimedia file data is adapted to specified user's viewing, the characteristic based on the ad data
Determine that the ad data is watched if appropriate for the specified user；
If being adapted to specified user's viewing, the ad data and the multimedia file number are sent to the terminal
According to so that ad data described in the terminal-pair and the multimedia file data play out.
When the processor 501 of the executable code advertisement play back device 500 is run, following operate also is performed：
The characteristic includes being used for identifying the mark data of the affiliated type of the ad data, and/or voice data,
Image data；
When determining that the characteristic includes the mark data, determine that the ad data is fitted according to the mark data
Close specified user's viewing；Or
It is true according to the voice data and the image data when determining that the characteristic does not include the mark data
The fixed ad data is adapted to specified user's viewing.
When the processor 501 of the executable code advertisement play back device 500 is run, following operate also is performed：
The voice data is obtained from the characteristic, the voice data and default audio database are carried out
Matching, wherein, the default audio database includes being not suitable for the voice data of the specified user；
The image data is obtained from the characteristic, the image data and default picture database are carried out
Matching, wherein, the default picture database includes the image data for being not suitable for the specified user；
If it fails to match for the voice data and the default audio database, the image data with it is described default
It fails to match for picture database, it is determined that the ad data is adapted to specified user's viewing.
When the processor 501 of the executable code advertisement play back device 500 is run, following operate also is performed：
If determining that the multimedia file data is not suitable for specified user's viewing according to the request, sent out to the terminal
The ad data and the multimedia file data are sent, so that ad data described in the terminal-pair and the multimedia file
Data play out.
Advertisement broadcast method, device and the storage medium that the embodiment of the present invention is provided, the broadcasting that receiving terminal is sent are more
The request of media file data；Determine that the multimedia file data is watched if appropriate for specified user according to the request, with
And determine ad data to be played；If the multimedia file data is adapted to specify user's viewing, based on the advertisement number
According to characteristic determine that the ad data is watched if appropriate for the specified user；If being adapted to specified user's viewing,
Then send the ad data and the multimedia file data to the terminal so that ad data described in the terminal-pair and
The multimedia file data plays out.The characteristic based on ad data is so, it is possible to determine to be adapted to specified user to see
The ad data seen, realize before the multimedia file data for specifying user's viewing is played, play and be adapted to specified user's viewing
Ad data, so as to be advantageous to specify user especially minor protection.
Further, if characteristic includes the mark data for the affiliated type of identified ad data, according to mark
Know data and judge that ad data watch if appropriate for specified user, if do not include mark data, according to voice data with
Image data judges that ad data is watched if appropriate for specified user, is adapted to specified user to see so as to be accurately obtained
The ad data seen.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or executable program
Product.Therefore, the shape of the embodiment in terms of the present invention can use hardware embodiment, software implementation or combination software and hardware
Formula.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more to use storage
The form for the executable program product that medium is implemented on (including but is not limited to magnetic disk storage and optical memory etc.).
The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and executable program product
Figure and/or block diagram describe.It should be understood that can be by every first-class in executable program instructions implementation process figure and/or block diagram
Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These executable programs can be provided
Instruct all-purpose computer, special-purpose computer, Embedded Processor or with reference to programmable data processing device processor to produce
A raw machine so that produced by computer or with reference to the instruction of the computing device of programmable data processing device for real
The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These executable program instructions, which may be alternatively stored in, can guide computer or with reference to programmable data processing device with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to
Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or
The function of being specified in multiple square frames.
These executable program instructions can also be loaded into computer or with reference in programmable data processing device so that count
Calculation machine or with reference to performing series of operation steps on programmable device to produce computer implemented processing, so as in computer or
There is provided with reference to the instruction performed on programmable device for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in individual square frame or multiple square frames.
The foregoing is only a preferred embodiment of the present invention, is not intended to limit the scope of the present invention, it is all
All any modification, equivalent and improvement made within the spirit and principles in the present invention etc., it should be included in the protection of the present invention
Within the scope of.
Claims (12)
1. a kind of advertisement broadcast method, it is characterised in that methods described includes：
The request for the broadcasting multimedia file data that receiving terminal is sent；
Determine that the multimedia file data watch if appropriate for specified user according to the request, and to be played wide of determination
Accuse data；
If the multimedia file data is adapted to specified user's viewing, the characteristic based on the ad data determines
The ad data is watched if appropriate for the specified user；
If being adapted to specified user's viewing, the ad data and the multimedia file data are sent to the terminal,
So that ad data described in the terminal-pair and the multimedia file data play out.
2. according to the method for claim 1, it is characterised in that the characteristic includes being used to identify the ad data
The mark data of affiliated type, and/or voice data, image data.
3. according to the method for claim 2, it is characterised in that the characteristic based on the ad data determines institute
State ad data includes if appropriate for specified user's viewing：
When determining that the characteristic includes the mark data, determine that the ad data is adapted to institute according to the mark data
State specified user's viewing；Or
When determining that the characteristic does not include the mark data, institute is determined according to the voice data and the image data
State ad data and be adapted to specified user's viewing.
4. according to the method for claim 3, it is characterised in that described true according to the voice data and the image data
The fixed ad data is adapted to specified user's viewing to include：
The voice data is obtained from the characteristic, by the voice data and the progress of default audio database
Match somebody with somebody, wherein, the default audio database includes being not suitable for the voice data of the specified user；
The image data is obtained from the characteristic, by the image data and the progress of default picture database
Match somebody with somebody, wherein, the default picture database includes the image data for being not suitable for the specified user；
If the voice data is with the default audio database, it fails to match, the image data and the default picture
Database matching fails, it is determined that the ad data is adapted to specified user's viewing.
5. according to the method for claim 1, it is characterised in that methods described also includes：
If determining that the multimedia file data is not suitable for specified user's viewing according to the request, institute is sent to the terminal
Ad data and the multimedia file data are stated, so that ad data described in the terminal-pair and the multimedia file data
Play out.
6. a kind of advertisement play back device, it is characterised in that described device includes：Receiving module, the first determining module, second determine
Module, sending module；Wherein,
The receiving module, the request of the broadcasting multimedia file data sent for receiving terminal；
First determining module, for determining that the multimedia file data is seen if appropriate for specified user according to the request
See, and determine ad data to be played；
Second determining module, if being adapted to specified user's viewing for the multimedia file data, based on described
The characteristic of ad data determines that the ad data is watched if appropriate for the specified user；
The sending module, if for being adapted to specified user's viewing, the ad data and institute are sent to the terminal
Multimedia file data is stated, so that ad data described in the terminal-pair and the multimedia file data play out.
7. device according to claim 6, it is characterised in that the characteristic includes being used to identify the ad data
The mark data of affiliated type, and/or voice data, image data.
8. device according to claim 7, it is characterised in that second determining module is specifically used for：
When determining that the characteristic includes the mark data, determine that the ad data is adapted to institute according to the mark data
State specified user's viewing；Or
When determining that the characteristic does not include the mark data, institute is determined according to the voice data and the image data
State ad data and be adapted to specified user's viewing.
9. device according to claim 8, it is characterised in that second determining module is specifically used for：
The voice data is obtained from the characteristic, by the voice data and the progress of default audio database
Match somebody with somebody, wherein, the default audio database includes being not suitable for the voice data of the specified user；
The image data is obtained from the characteristic, by the image data and the progress of default picture database
Match somebody with somebody, wherein, the default picture database includes the image data for being not suitable for the specified user；
If the voice data is with the default audio database, it fails to match, the image data and the default picture
Database matching fails, it is determined that the ad data is adapted to specified user's viewing.
10. device according to claim 6, it is characterised in that first determining module is additionally operable to：
If determining that the multimedia file data is not suitable for specified user's viewing according to the request, the sending module is triggered
The ad data and the multimedia file data are sent to the terminal, so that ad data described in the terminal-pair and institute
Multimedia file data is stated to play out.
11. a kind of storage medium, is stored thereon with executable program, it is characterised in that the executable code processor is held
Realized during row as described in any one of claim 1 to 5 the step of advertisement broadcast method.
12. a kind of advertisement play back device, including memory, processor and storage can be transported on a memory and by the processor
Capable executable program, it is characterised in that the processor performs such as claim 1 to 5 times when running the executable program
The step of one advertisement broadcast method.
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| CN201711003914.3A CN107784521A (en) | 2017-10-24 | 2017-10-24 | A kind of advertisement broadcast method, device and storage medium |
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| CN201711003914.3A CN107784521A (en) | 2017-10-24 | 2017-10-24 | A kind of advertisement broadcast method, device and storage medium |
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Application publication date: 20180309 |