CN104680395B - 用于受众分组估计的方法和系统 - Google Patents

用于受众分组估计的方法和系统 Download PDF

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CN104680395B
CN104680395B CN201410816262.5A CN201410816262A CN104680395B CN 104680395 B CN104680395 B CN 104680395B CN 201410816262 A CN201410816262 A CN 201410816262A CN 104680395 B CN104680395 B CN 104680395B
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CN104680395A (zh
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R·基维里斯
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/23—Updating
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Databases & Information Systems (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
CN201410816262.5A 2009-08-28 2010-08-23 用于受众分组估计的方法和系统 Active CN104680395B (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/549,970 2009-08-28
US12/549,970 US8370202B2 (en) 2009-08-28 2009-08-28 Audience segment estimation
CN201080045960.XA CN102576443B (zh) 2009-08-28 2010-08-23 受众分组估计

Related Parent Applications (1)

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CN201080045960.XA Division CN102576443B (zh) 2009-08-28 2010-08-23 受众分组估计

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CN104680395A CN104680395A (zh) 2015-06-03
CN104680395B true CN104680395B (zh) 2018-03-16

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CN201410816262.5A Active CN104680395B (zh) 2009-08-28 2010-08-23 用于受众分组估计的方法和系统
CN201080045960.XA Active CN102576443B (zh) 2009-08-28 2010-08-23 受众分组估计

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US (3) US8370202B2 (https=)
EP (1) EP2471038A4 (https=)
JP (1) JP5587414B2 (https=)
CN (2) CN104680395B (https=)
AU (1) AU2010292843B2 (https=)
BR (1) BR112012004376B1 (https=)
CA (1) CA2772324A1 (https=)
WO (1) WO2011031433A2 (https=)

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US10223703B2 (en) 2010-07-19 2019-03-05 Mediamath, Inc. Systems and methods for determining competitive market values of an ad impression
KR101870379B1 (ko) * 2010-09-01 2018-06-22 구글 엘엘씨 사용자 연관 데이터에 대한 접근 제어
US8984547B2 (en) 2011-04-11 2015-03-17 Google Inc. Estimating demographic compositions of television audiences
US20130066724A1 (en) * 2011-09-14 2013-03-14 Collective, Inc. System and Method for Targeting Advertisements
EP2874370A4 (en) * 2012-07-31 2015-08-05 Huawei Tech Co Ltd METHOD FOR STORING ADVERTISEMENTS AND METHOD, APPARATUS AND SYSTEM FOR INSERTING ADVERTISEMENTS
US9552590B2 (en) * 2012-10-01 2017-01-24 Dstillery, Inc. Systems, methods, and media for mobile advertising conversion attribution
US10643027B2 (en) * 2013-03-12 2020-05-05 Microsoft Technology Licensing, Llc Customizing a common taxonomy with views and applying it to behavioral targeting
US20160134934A1 (en) * 2014-11-06 2016-05-12 Adobe Systems Incorporated Estimating audience segment size changes over time
CN106997431B (zh) * 2016-01-22 2020-09-25 阿里巴巴集团控股有限公司 一种数据处理方法及装置
US10467659B2 (en) 2016-08-03 2019-11-05 Mediamath, Inc. Methods, systems, and devices for counterfactual-based incrementality measurement in digital ad-bidding platform
US20190197571A1 (en) * 2016-08-14 2019-06-27 The Ticket Fairy, Inc. Content distribution via network of computing devices
US10354276B2 (en) 2017-05-17 2019-07-16 Mediamath, Inc. Systems, methods, and devices for decreasing latency and/or preventing data leakage due to advertisement insertion
CN108304505B (zh) * 2018-01-18 2020-09-11 上海达梦数据库有限公司 一种sql语句的处理方法、装置、服务器及存储介质
US11348142B2 (en) 2018-02-08 2022-05-31 Mediamath, Inc. Systems, methods, and devices for componentization, modification, and management of creative assets for diverse advertising platform environments
CN110737854B (zh) * 2018-07-02 2023-02-10 腾讯科技（深圳）有限公司 连续剧式投放信息的展示方法、装置、设备及存储介质
US11182829B2 (en) 2019-09-23 2021-11-23 Mediamath, Inc. Systems, methods, and devices for digital advertising ecosystems implementing content delivery networks utilizing edge computing
CN117978544B (zh) * 2024-03-28 2024-05-31 深圳微子医疗有限公司 一种医疗设备远程信息传输方法及系统

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Also Published As

Publication number Publication date
WO2011031433A2 (en) 2011-03-17
BR112012004376B1 (pt) 2020-12-01
EP2471038A2 (en) 2012-07-04
BR112012004376A2 (pt) 2016-03-15
JP5587414B2 (ja) 2014-09-10
BR112012004376A8 (pt) 2018-01-02
AU2010292843A1 (en) 2012-03-15
US20110055009A1 (en) 2011-03-03
CN102576443A (zh) 2012-07-11
CA2772324A1 (en) 2011-03-17
EP2471038A4 (en) 2014-10-15
AU2010292843B2 (en) 2015-05-21
JP2013503392A (ja) 2013-01-31
CN102576443B (zh) 2015-04-15
CN104680395A (zh) 2015-06-03
US8639575B2 (en) 2014-01-28
WO2011031433A3 (en) 2011-05-19
US20140143045A1 (en) 2014-05-22
US8370202B2 (en) 2013-02-05
US20130124316A1 (en) 2013-05-16

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