CA2772324A1 - Audience segment estimation - Google Patents

Audience segment estimation Download PDF

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Publication number
CA2772324A1
CA2772324A1 CA2772324A CA2772324A CA2772324A1 CA 2772324 A1 CA2772324 A1 CA 2772324A1 CA 2772324 A CA2772324 A CA 2772324A CA 2772324 A CA2772324 A CA 2772324A CA 2772324 A1 CA2772324 A1 CA 2772324A1
Authority
CA
Canada
Prior art keywords
segment
pageview
publisher
pageviews
data
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
CA2772324A
Other languages
English (en)
French (fr)
Inventor
Raimondas Kiveris
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google LLC filed Critical Google LLC
Publication of CA2772324A1 publication Critical patent/CA2772324A1/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/23—Updating
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Databases & Information Systems (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
CA2772324A 2009-08-28 2010-08-23 Audience segment estimation Withdrawn CA2772324A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/549,970 US8370202B2 (en) 2009-08-28 2009-08-28 Audience segment estimation
US12/549,970 2009-08-28
PCT/US2010/046289 WO2011031433A2 (en) 2009-08-28 2010-08-23 Audience segment estimation

Publications (1)

Publication Number Publication Date
CA2772324A1 true CA2772324A1 (en) 2011-03-17

Family

ID=43626232

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2772324A Withdrawn CA2772324A1 (en) 2009-08-28 2010-08-23 Audience segment estimation

Country Status (8)

Country Link
US (3) US8370202B2 (https=)
EP (1) EP2471038A4 (https=)
JP (1) JP5587414B2 (https=)
CN (2) CN102576443B (https=)
AU (1) AU2010292843B2 (https=)
BR (1) BR112012004376B1 (https=)
CA (1) CA2772324A1 (https=)
WO (1) WO2011031433A2 (https=)

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US9135655B2 (en) 2010-03-31 2015-09-15 Mediamath, Inc. Systems and methods for using server side cookies by a demand side platform
US10049391B2 (en) 2010-03-31 2018-08-14 Mediamath, Inc. Systems and methods for providing a demand side platform
WO2012012342A2 (en) 2010-07-19 2012-01-26 Mediamath, Inc. Systems and methods for determining competitive market values of an ad impression
KR20180067719A (ko) * 2010-09-01 2018-06-20 구글 엘엘씨 사용자 연관 데이터에 대한 접근 제어
US8984547B2 (en) 2011-04-11 2015-03-17 Google Inc. Estimating demographic compositions of television audiences
US20130066724A1 (en) * 2011-09-14 2013-03-14 Collective, Inc. System and Method for Targeting Advertisements
JP2015531117A (ja) * 2012-07-31 2015-10-29 ▲ホア▼▲ウェイ▼技術有限公司 広告ストレージ方法および広告挿入方法、デバイス、ならびにシステム
US9552590B2 (en) * 2012-10-01 2017-01-24 Dstillery, Inc. Systems, methods, and media for mobile advertising conversion attribution
US10643027B2 (en) * 2013-03-12 2020-05-05 Microsoft Technology Licensing, Llc Customizing a common taxonomy with views and applying it to behavioral targeting
US20160134934A1 (en) * 2014-11-06 2016-05-12 Adobe Systems Incorporated Estimating audience segment size changes over time
CN106997431B (zh) * 2016-01-22 2020-09-25 阿里巴巴集团控股有限公司 一种数据处理方法及装置
US10467659B2 (en) 2016-08-03 2019-11-05 Mediamath, Inc. Methods, systems, and devices for counterfactual-based incrementality measurement in digital ad-bidding platform
US20190197571A1 (en) * 2016-08-14 2019-06-27 The Ticket Fairy, Inc. Content distribution via network of computing devices
US10354276B2 (en) 2017-05-17 2019-07-16 Mediamath, Inc. Systems, methods, and devices for decreasing latency and/or preventing data leakage due to advertisement insertion
CN108304505B (zh) * 2018-01-18 2020-09-11 上海达梦数据库有限公司 一种sql语句的处理方法、装置、服务器及存储介质
US11348142B2 (en) 2018-02-08 2022-05-31 Mediamath, Inc. Systems, methods, and devices for componentization, modification, and management of creative assets for diverse advertising platform environments
CN110737854B (zh) * 2018-07-02 2023-02-10 腾讯科技（深圳）有限公司 连续剧式投放信息的展示方法、装置、设备及存储介质
US11182829B2 (en) 2019-09-23 2021-11-23 Mediamath, Inc. Systems, methods, and devices for digital advertising ecosystems implementing content delivery networks utilizing edge computing
CN117978544B (zh) * 2024-03-28 2024-05-31 深圳微子医疗有限公司 一种医疗设备远程信息传输方法及系统

Family Cites Families (18)

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US6061658A (en) * 1998-05-14 2000-05-09 International Business Machines Corporation Prospective customer selection using customer and market reference data
US6925442B1 (en) 1999-01-29 2005-08-02 Elijahu Shapira Method and apparatus for evaluating vistors to a web server
JP2003517642A (ja) * 1999-12-17 2003-05-27 プロモ・ヴィユー 対話型販売促進情報通信システム
US7661116B2 (en) * 2000-02-25 2010-02-09 Vulcan Patents Llc Auction for targeted content
JP2002132822A (ja) * 2000-10-23 2002-05-10 Nippon Telegr & Teleph Corp <Ntt> インターネット広告配信システム及びインターネット広告配信方法
US20080189408A1 (en) * 2002-10-09 2008-08-07 David Cancel Presenting web site analytics
US9117217B2 (en) * 2003-08-01 2015-08-25 Advertising.Com Llc Audience targeting with universal profile synchronization
US8464290B2 (en) * 2003-08-01 2013-06-11 Tacoda, Inc. Network for matching an audience with deliverable content
US20060149626A1 (en) * 2004-12-30 2006-07-06 Bennett David L Integration of WIC items and transactions into personal shopping devices
US20060224447A1 (en) * 2005-03-31 2006-10-05 Ross Koningstein Automated offer management using audience segment information
US8452832B2 (en) * 2006-07-27 2013-05-28 Yahoo! Inc. System and method for population-targeted advertising
US7822755B2 (en) 2007-03-06 2010-10-26 Yahoo! Inc. Methods of processing and segmenting web usage information
KR20090000627A (ko) 2007-03-09 2009-01-08 황보의 포탈 사이트 광고 방법 및 광고 시스템
US7698422B2 (en) * 2007-09-10 2010-04-13 Specific Media, Inc. System and method of determining user demographic profiles of anonymous users
US7836005B2 (en) * 2007-10-16 2010-11-16 Kuo-Hui Chien System and method for automatic generation of user-oriented homepage
US7996521B2 (en) 2007-11-19 2011-08-09 Experian Marketing Solutions, Inc. Service for mapping IP addresses to user segments
US20090327076A1 (en) * 2008-06-27 2009-12-31 Microsoft Corporation Ad targeting based on user behavior
CN101504671B (zh) * 2009-03-05 2012-10-03 阿里巴巴集团控股有限公司 用户访问网页行为的可视化处理方法、装置及系统

Also Published As

Publication number Publication date
JP5587414B2 (ja) 2014-09-10
BR112012004376A2 (pt) 2016-03-15
US20130124316A1 (en) 2013-05-16
EP2471038A4 (en) 2014-10-15
US20140143045A1 (en) 2014-05-22
WO2011031433A3 (en) 2011-05-19
CN104680395A (zh) 2015-06-03
US8370202B2 (en) 2013-02-05
JP2013503392A (ja) 2013-01-31
US8639575B2 (en) 2014-01-28
WO2011031433A2 (en) 2011-03-17
BR112012004376B1 (pt) 2020-12-01
CN104680395B (zh) 2018-03-16
CN102576443A (zh) 2012-07-11
AU2010292843A1 (en) 2012-03-15
CN102576443B (zh) 2015-04-15
BR112012004376A8 (pt) 2018-01-02
US20110055009A1 (en) 2011-03-03
EP2471038A2 (en) 2012-07-04
AU2010292843B2 (en) 2015-05-21

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Legal Events

Date Code Title Description
EEER Examination request

Effective date: 20150819

AZWI Withdrawn application

Effective date: 20210820

AZWI Withdrawn application

Effective date: 20210820