AU2010292843B2 - Audience segment estimation - Google Patents

Audience segment estimation Download PDF

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Publication number
AU2010292843B2
AU2010292843B2 AU2010292843A AU2010292843A AU2010292843B2 AU 2010292843 B2 AU2010292843 B2 AU 2010292843B2 AU 2010292843 A AU2010292843 A AU 2010292843A AU 2010292843 A AU2010292843 A AU 2010292843A AU 2010292843 B2 AU2010292843 B2 AU 2010292843B2
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AU
Australia
Prior art keywords
publisher
pageview
segment
pageviews
data
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Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
AU2010292843A
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English (en)
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AU2010292843A1 (en
Inventor
Raimondas Kiveris
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Google LLC
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Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google LLC filed Critical Google LLC
Publication of AU2010292843A1 publication Critical patent/AU2010292843A1/en
Application granted granted Critical
Publication of AU2010292843B2 publication Critical patent/AU2010292843B2/en
Priority to AU2015213416A priority Critical patent/AU2015213416B2/en
Assigned to GOOGLE LLC reassignment GOOGLE LLC Request to Amend Deed and Register Assignors: GOOGLE, INC.
Ceased legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/23—Updating
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Databases & Information Systems (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
AU2010292843A 2009-08-28 2010-08-23 Audience segment estimation Ceased AU2010292843B2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2015213416A AU2015213416B2 (en) 2009-08-28 2015-08-14 Audience segment estimation

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/549,970 US8370202B2 (en) 2009-08-28 2009-08-28 Audience segment estimation
US12/549,970 2009-08-28
PCT/US2010/046289 WO2011031433A2 (en) 2009-08-28 2010-08-23 Audience segment estimation

Related Child Applications (1)

Application Number Title Priority Date Filing Date
AU2015213416A Division AU2015213416B2 (en) 2009-08-28 2015-08-14 Audience segment estimation

Publications (2)

Publication Number Publication Date
AU2010292843A1 AU2010292843A1 (en) 2012-03-15
AU2010292843B2 true AU2010292843B2 (en) 2015-05-21

Family

ID=43626232

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2010292843A Ceased AU2010292843B2 (en) 2009-08-28 2010-08-23 Audience segment estimation

Country Status (8)

Country Link
US (3) US8370202B2 (https=)
EP (1) EP2471038A4 (https=)
JP (1) JP5587414B2 (https=)
CN (2) CN102576443B (https=)
AU (1) AU2010292843B2 (https=)
BR (1) BR112012004376B1 (https=)
CA (1) CA2772324A1 (https=)
WO (1) WO2011031433A2 (https=)

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US9135655B2 (en) 2010-03-31 2015-09-15 Mediamath, Inc. Systems and methods for using server side cookies by a demand side platform
US10049391B2 (en) 2010-03-31 2018-08-14 Mediamath, Inc. Systems and methods for providing a demand side platform
WO2012012342A2 (en) 2010-07-19 2012-01-26 Mediamath, Inc. Systems and methods for determining competitive market values of an ad impression
KR20180067719A (ko) * 2010-09-01 2018-06-20 구글 엘엘씨 사용자 연관 데이터에 대한 접근 제어
US8984547B2 (en) 2011-04-11 2015-03-17 Google Inc. Estimating demographic compositions of television audiences
US20130066724A1 (en) * 2011-09-14 2013-03-14 Collective, Inc. System and Method for Targeting Advertisements
JP2015531117A (ja) * 2012-07-31 2015-10-29 ▲ホア▼▲ウェイ▼技術有限公司 広告ストレージ方法および広告挿入方法、デバイス、ならびにシステム
US9552590B2 (en) * 2012-10-01 2017-01-24 Dstillery, Inc. Systems, methods, and media for mobile advertising conversion attribution
US10643027B2 (en) * 2013-03-12 2020-05-05 Microsoft Technology Licensing, Llc Customizing a common taxonomy with views and applying it to behavioral targeting
US20160134934A1 (en) * 2014-11-06 2016-05-12 Adobe Systems Incorporated Estimating audience segment size changes over time
CN106997431B (zh) * 2016-01-22 2020-09-25 阿里巴巴集团控股有限公司 一种数据处理方法及装置
US10467659B2 (en) 2016-08-03 2019-11-05 Mediamath, Inc. Methods, systems, and devices for counterfactual-based incrementality measurement in digital ad-bidding platform
US20190197571A1 (en) * 2016-08-14 2019-06-27 The Ticket Fairy, Inc. Content distribution via network of computing devices
US10354276B2 (en) 2017-05-17 2019-07-16 Mediamath, Inc. Systems, methods, and devices for decreasing latency and/or preventing data leakage due to advertisement insertion
CN108304505B (zh) * 2018-01-18 2020-09-11 上海达梦数据库有限公司 一种sql语句的处理方法、装置、服务器及存储介质
US11348142B2 (en) 2018-02-08 2022-05-31 Mediamath, Inc. Systems, methods, and devices for componentization, modification, and management of creative assets for diverse advertising platform environments
CN110737854B (zh) * 2018-07-02 2023-02-10 腾讯科技（深圳）有限公司 连续剧式投放信息的展示方法、装置、设备及存储介质
US11182829B2 (en) 2019-09-23 2021-11-23 Mediamath, Inc. Systems, methods, and devices for digital advertising ecosystems implementing content delivery networks utilizing edge computing
CN117978544B (zh) * 2024-03-28 2024-05-31 深圳微子医疗有限公司 一种医疗设备远程信息传输方法及系统

Citations (11)

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US6061658A (en) * 1998-05-14 2000-05-09 International Business Machines Corporation Prospective customer selection using customer and market reference data
US20050256951A1 (en) * 1999-01-29 2005-11-17 Netiq Corporation Method and apparatus for evaluating visitors to a web server
US20080028066A1 (en) * 2006-07-27 2008-01-31 Yahoo! Inc. System and method for population-targeted advertising
US20080222284A1 (en) * 2007-03-06 2008-09-11 Ankur Barua Methods of processing and segmenting web usage information
US20090099995A1 (en) * 2007-10-16 2009-04-16 Kuo-Hui Chien System and method for automatic generation of user-oriented homepage
US20090129377A1 (en) * 2007-11-19 2009-05-21 Simon Chamberlain Service for mapping ip addresses to user segments
US20090327076A1 (en) * 2008-06-27 2009-12-31 Microsoft Corporation Ad targeting based on user behavior
US7698422B2 (en) * 2007-09-10 2010-04-13 Specific Media, Inc. System and method of determining user demographic profiles of anonymous users
US7769632B2 (en) * 1999-12-17 2010-08-03 Promovu, Inc. System for selectively communicating promotional information to a person
US7979544B2 (en) * 2002-03-07 2011-07-12 Compete, Inc. Computer program product and method for estimating internet traffic
US20120010920A1 (en) * 2009-03-05 2012-01-12 Alibaba Group Holding Limited Method, Apparatus and System for Visualizing User's Web Page Browsing Behavior

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US7661116B2 (en) * 2000-02-25 2010-02-09 Vulcan Patents Llc Auction for targeted content
JP2002132822A (ja) * 2000-10-23 2002-05-10 Nippon Telegr & Teleph Corp <Ntt> インターネット広告配信システム及びインターネット広告配信方法
US9117217B2 (en) * 2003-08-01 2015-08-25 Advertising.Com Llc Audience targeting with universal profile synchronization
US8464290B2 (en) * 2003-08-01 2013-06-11 Tacoda, Inc. Network for matching an audience with deliverable content
US20060149626A1 (en) * 2004-12-30 2006-07-06 Bennett David L Integration of WIC items and transactions into personal shopping devices
US20060224447A1 (en) * 2005-03-31 2006-10-05 Ross Koningstein Automated offer management using audience segment information
KR20090000627A (ko) 2007-03-09 2009-01-08 황보의 포탈 사이트 광고 방법 및 광고 시스템

Patent Citations (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6061658A (en) * 1998-05-14 2000-05-09 International Business Machines Corporation Prospective customer selection using customer and market reference data
US20050256951A1 (en) * 1999-01-29 2005-11-17 Netiq Corporation Method and apparatus for evaluating visitors to a web server
US7769632B2 (en) * 1999-12-17 2010-08-03 Promovu, Inc. System for selectively communicating promotional information to a person
US7979544B2 (en) * 2002-03-07 2011-07-12 Compete, Inc. Computer program product and method for estimating internet traffic
US20080028066A1 (en) * 2006-07-27 2008-01-31 Yahoo! Inc. System and method for population-targeted advertising
US20080222284A1 (en) * 2007-03-06 2008-09-11 Ankur Barua Methods of processing and segmenting web usage information
US7698422B2 (en) * 2007-09-10 2010-04-13 Specific Media, Inc. System and method of determining user demographic profiles of anonymous users
US20090099995A1 (en) * 2007-10-16 2009-04-16 Kuo-Hui Chien System and method for automatic generation of user-oriented homepage
US20090129377A1 (en) * 2007-11-19 2009-05-21 Simon Chamberlain Service for mapping ip addresses to user segments
US20090327076A1 (en) * 2008-06-27 2009-12-31 Microsoft Corporation Ad targeting based on user behavior
US20120010920A1 (en) * 2009-03-05 2012-01-12 Alibaba Group Holding Limited Method, Apparatus and System for Visualizing User's Web Page Browsing Behavior

Also Published As

Publication number Publication date
JP5587414B2 (ja) 2014-09-10
CA2772324A1 (en) 2011-03-17
BR112012004376A2 (pt) 2016-03-15
US20130124316A1 (en) 2013-05-16
EP2471038A4 (en) 2014-10-15
US20140143045A1 (en) 2014-05-22
WO2011031433A3 (en) 2011-05-19
CN104680395A (zh) 2015-06-03
US8370202B2 (en) 2013-02-05
JP2013503392A (ja) 2013-01-31
US8639575B2 (en) 2014-01-28
WO2011031433A2 (en) 2011-03-17
BR112012004376B1 (pt) 2020-12-01
CN104680395B (zh) 2018-03-16
CN102576443A (zh) 2012-07-11
AU2010292843A1 (en) 2012-03-15
CN102576443B (zh) 2015-04-15
BR112012004376A8 (pt) 2018-01-02
US20110055009A1 (en) 2011-03-03
EP2471038A2 (en) 2012-07-04

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FGA Letters patent sealed or granted (standard patent)
HB Alteration of name in register

Owner name: GOOGLE LLC

Free format text: FORMER NAME(S): GOOGLE, INC.

MK14 Patent ceased section 143(a) (annual fees not paid) or expired