BR112012004376A2 - estimativa do segmento de audiência - Google Patents

estimativa do segmento de audiência

Info

Publication number
BR112012004376A2
BR112012004376A2 BR112012004376A BR112012004376A BR112012004376A2 BR 112012004376 A2 BR112012004376 A2 BR 112012004376A2 BR 112012004376 A BR112012004376 A BR 112012004376A BR 112012004376 A BR112012004376 A BR 112012004376A BR 112012004376 A2 BR112012004376 A2 BR 112012004376A2
Authority
BR
Brazil
Prior art keywords
audience segment
segment estimate
estimate
audience
segment
Prior art date
Application number
BR112012004376A
Other languages
English (en)
Other versions
BR112012004376B1 (pt
BR112012004376A8 (pt
Inventor
Raimondas Kiveris
Original Assignee
Google Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc filed Critical Google Inc
Publication of BR112012004376A2 publication Critical patent/BR112012004376A2/pt
Publication of BR112012004376A8 publication Critical patent/BR112012004376A8/pt
Publication of BR112012004376B1 publication Critical patent/BR112012004376B1/pt

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/23—Updating
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Databases & Information Systems (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
BR112012004376-5A 2009-08-28 2010-08-23 método, sistema e dispositivo de armazenamento de memória BR112012004376B1 (pt)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/549,970 US8370202B2 (en) 2009-08-28 2009-08-28 Audience segment estimation
US12/549,970 2009-08-28
PCT/US2010/046289 WO2011031433A2 (en) 2009-08-28 2010-08-23 Audience segment estimation

Publications (3)

Publication Number Publication Date
BR112012004376A2 true BR112012004376A2 (pt) 2016-03-15
BR112012004376A8 BR112012004376A8 (pt) 2018-01-02
BR112012004376B1 BR112012004376B1 (pt) 2020-12-01

Family

ID=43626232

Family Applications (1)

Application Number Title Priority Date Filing Date
BR112012004376-5A BR112012004376B1 (pt) 2009-08-28 2010-08-23 método, sistema e dispositivo de armazenamento de memória

Country Status (8)

Country Link
US (3) US8370202B2 (pt)
EP (1) EP2471038A4 (pt)
JP (1) JP5587414B2 (pt)
CN (2) CN104680395B (pt)
AU (1) AU2010292843B2 (pt)
BR (1) BR112012004376B1 (pt)
CA (1) CA2772324A1 (pt)
WO (1) WO2011031433A2 (pt)

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WO2011123564A2 (en) 2010-03-31 2011-10-06 Mediamath, Inc. Systems and methods for integration of a demand side platform
US10049391B2 (en) 2010-03-31 2018-08-14 Mediamath, Inc. Systems and methods for providing a demand side platform
WO2012012342A2 (en) 2010-07-19 2012-01-26 Mediamath, Inc. Systems and methods for determining competitive market values of an ad impression
US20120054043A1 (en) * 2010-09-01 2012-03-01 Anurag Agarwal Access Control for User-Related Data
US8984547B2 (en) * 2011-04-11 2015-03-17 Google Inc. Estimating demographic compositions of television audiences
US20130066724A1 (en) * 2011-09-14 2013-03-14 Collective, Inc. System and Method for Targeting Advertisements
JP2015531117A (ja) * 2012-07-31 2015-10-29 ▲ホア▼▲ウェイ▼技術有限公司 広告ストレージ方法および広告挿入方法、デバイス、ならびにシステム
US9552590B2 (en) * 2012-10-01 2017-01-24 Dstillery, Inc. Systems, methods, and media for mobile advertising conversion attribution
US10643027B2 (en) * 2013-03-12 2020-05-05 Microsoft Technology Licensing, Llc Customizing a common taxonomy with views and applying it to behavioral targeting
US20160134934A1 (en) * 2014-11-06 2016-05-12 Adobe Systems Incorporated Estimating audience segment size changes over time
CN106997431B (zh) * 2016-01-22 2020-09-25 阿里巴巴集团控股有限公司 一种数据处理方法及装置
US10467659B2 (en) 2016-08-03 2019-11-05 Mediamath, Inc. Methods, systems, and devices for counterfactual-based incrementality measurement in digital ad-bidding platform
EP3497657A4 (en) * 2016-08-14 2020-01-22 The Ticket Fairy, Inc. DISTRIBUTION OF CONTENT VIA A NETWORK OF COMPUTER DEVICES
US10354276B2 (en) 2017-05-17 2019-07-16 Mediamath, Inc. Systems, methods, and devices for decreasing latency and/or preventing data leakage due to advertisement insertion
CN108304505B (zh) * 2018-01-18 2020-09-11 上海达梦数据库有限公司 一种sql语句的处理方法、装置、服务器及存储介质
US11348142B2 (en) 2018-02-08 2022-05-31 Mediamath, Inc. Systems, methods, and devices for componentization, modification, and management of creative assets for diverse advertising platform environments
CN110737854B (zh) * 2018-07-02 2023-02-10 腾讯科技（深圳）有限公司 连续剧式投放信息的展示方法、装置、设备及存储介质
US11182829B2 (en) 2019-09-23 2021-11-23 Mediamath, Inc. Systems, methods, and devices for digital advertising ecosystems implementing content delivery networks utilizing edge computing
CN117978544B (zh) * 2024-03-28 2024-05-31 深圳微子医疗有限公司 一种医疗设备远程信息传输方法及系统

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US6061658A (en) * 1998-05-14 2000-05-09 International Business Machines Corporation Prospective customer selection using customer and market reference data
US6925442B1 (en) * 1999-01-29 2005-08-02 Elijahu Shapira Method and apparatus for evaluating vistors to a web server
AU2248501A (en) * 1999-12-17 2001-06-25 Promo Vu Interactive promotional information communicating system
US7661116B2 (en) * 2000-02-25 2010-02-09 Vulcan Patents Llc Auction for targeted content
JP2002132822A (ja) * 2000-10-23 2002-05-10 Nippon Telegr & Teleph Corp <Ntt> インターネット広告配信システム及びインターネット広告配信方法
US20080189408A1 (en) * 2002-10-09 2008-08-07 David Cancel Presenting web site analytics
US8464290B2 (en) * 2003-08-01 2013-06-11 Tacoda, Inc. Network for matching an audience with deliverable content
US9117217B2 (en) * 2003-08-01 2015-08-25 Advertising.Com Llc Audience targeting with universal profile synchronization
US20060149626A1 (en) * 2004-12-30 2006-07-06 Bennett David L Integration of WIC items and transactions into personal shopping devices
US20060224447A1 (en) * 2005-03-31 2006-10-05 Ross Koningstein Automated offer management using audience segment information
US8452832B2 (en) * 2006-07-27 2013-05-28 Yahoo! Inc. System and method for population-targeted advertising
US7822755B2 (en) 2007-03-06 2010-10-26 Yahoo! Inc. Methods of processing and segmenting web usage information
KR20090000627A (ko) 2007-03-09 2009-01-08 황보의 포탈 사이트 광고 방법 및 광고 시스템
US7698422B2 (en) * 2007-09-10 2010-04-13 Specific Media, Inc. System and method of determining user demographic profiles of anonymous users
US7836005B2 (en) * 2007-10-16 2010-11-16 Kuo-Hui Chien System and method for automatic generation of user-oriented homepage
US7996521B2 (en) 2007-11-19 2011-08-09 Experian Marketing Solutions, Inc. Service for mapping IP addresses to user segments
US20090327076A1 (en) * 2008-06-27 2009-12-31 Microsoft Corporation Ad targeting based on user behavior
CN101504671B (zh) * 2009-03-05 2012-10-03 阿里巴巴集团控股有限公司 用户访问网页行为的可视化处理方法、装置及系统

Also Published As

Publication number Publication date
BR112012004376B1 (pt) 2020-12-01
US20140143045A1 (en) 2014-05-22
EP2471038A2 (en) 2012-07-04
CN104680395A (zh) 2015-06-03
WO2011031433A2 (en) 2011-03-17
US8639575B2 (en) 2014-01-28
AU2010292843A1 (en) 2012-03-15
EP2471038A4 (en) 2014-10-15
US20130124316A1 (en) 2013-05-16
CN102576443A (zh) 2012-07-11
CN104680395B (zh) 2018-03-16
JP5587414B2 (ja) 2014-09-10
BR112012004376A8 (pt) 2018-01-02
CN102576443B (zh) 2015-04-15
CA2772324A1 (en) 2011-03-17
WO2011031433A3 (en) 2011-05-19
US8370202B2 (en) 2013-02-05
JP2013503392A (ja) 2013-01-31
AU2010292843B2 (en) 2015-05-21
US20110055009A1 (en) 2011-03-03

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Legal Events

Date Code Title Description
B25D Requested change of name of applicant approved

Owner name: GOOGLE LLC (US)

B06F Objections, documents and/or translations needed after an examination request according [chapter 6.6 patent gazette]
B06U Preliminary requirement: requests with searches performed by other patent offices: procedure suspended [chapter 6.21 patent gazette]
B09A Decision: intention to grant [chapter 9.1 patent gazette]
B16A Patent or certificate of addition of invention granted [chapter 16.1 patent gazette]

Free format text: PRAZO DE VALIDADE: 10 (DEZ) ANOS CONTADOS A PARTIR DE 01/12/2020, OBSERVADAS AS CONDICOES LEGAIS.