CN103702211B - A kind of advertisement sending method and system based on content of televising - Google Patents
A kind of advertisement sending method and system based on content of televising Download PDFInfo
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Abstract
The present invention discloses a kind of advertisement sending method based on content of televising and system, wherein, method includes step：A, in intelligent television playing process, when the advertisement for receiving user obtains instruction, the page is played in pause, and including the affiliated frame of the currently playing page and will be played content ID broadcasting content information and reported to service end；B, service end obtain the focus of each display elements on the currently playing page according to the content information of playing reported, and inquire the advertisement related to each display elements, and the ad data inquired is back into intelligent television；C, intelligent television are received after ad data, and corresponding advertisement is shown in each display elements focus correspondence position of the currently playing page.The present invention improves user's temperature of advertisement putting, and the passive reception mode of user is changed into active obtaining mode, so as to provide the user more preferable more accurately advertising service.
Description
Technical field
The present invention relates to intelligent television field, more particularly to a kind of advertisement sending method based on content of televising and it is
System.
Background technology
In the prior art, the advertisement putting of intelligent television be all start in video, suspend and playing process in, actively push away
Give TV user or the network user, the advertisement of these active push and the content and uncorrelated of televising, user may be simultaneously
It is indifferent to these advertisements, or even aversion can be produced, and user is seeing some TV programme interested or video content
When, can be interested in the scene article in content of televising, produce interest, user such as hero's dress ornament, furniture layout
Although it is desirable to result in the recommendation information of correlation, but user is difficult to the association attributes of knowing scene article, it is difficult to use word
Corresponding content is accurately expressed, even if causing also to be difficult to can not find corresponding product information by network, so existing advertisement
It is poor that method for pushing delivers effect, it is impossible to is interacted with user, user can only passively receive, reduces program and watch experience.
Therefore, prior art has yet to be improved and developed.
The content of the invention
In view of above-mentioned the deficiencies in the prior art, it is an object of the invention to provide a kind of advertisement based on content of televising
Method for pushing and system, it is intended to solve existing intelligent television advertisement placement method and deliver the problem of effect is poor.
Technical scheme is as follows：
A kind of advertisement sending method based on content of televising, wherein, including step：
A, in intelligent television playing process, when receive user advertisement obtain instruction when, pause play the page, and will bag
The broadcasting content information for including the affiliated frame of the currently playing page and broadcasting content ID reports to service end；
B, service end obtain the focus of each display elements on the currently playing page according to the broadcasting content information reported, and
The advertisement related to each display elements is inquired, and the ad data inquired is back to intelligent television；
C, intelligent television are received after ad data, are shown pair in each display elements focus correspondence position of the currently playing page
The advertisement answered.
The described advertisement sending method based on television content, wherein, the ad data includes advertised name, advertisement and shown
Show that position, advertisement show size, advertisement display content and advertisement link address.
The described advertisement sending method based on television content, wherein, the step B is specifically included：
B1, service end are got after the broadcasting content information reported, according to the currently playing affiliated frame of the page therein and
Play content ID and inquire the currently playing page of intelligent television；
B2, the focus of each display elements obtained on the currently playing page of intelligent television and attribute information；
B3, the ad data related to each display elements obtained according to the attribute information of each display elements.
The described advertisement sending method based on television content, wherein, the step C is specifically included：
Intelligent television is received after the ad data, and the content in ad data is in the currently playing page of intelligent television
Each display elements correspondence position in face shows corresponding advertisement, and with being embedded in ad display location the advertisement link of respective advertisement
Location.
The described advertisement sending method based on television content, wherein, the step A also includes：
When user need to add advertisement manually, the focus frame of the instruction triggers acquiescence of user is received, the focus frame is in
State of activation, by the focus frame receive user input the need for advertising message, intelligent television by the advertising message send to
Service end is inquired about or asked for.
The described advertisement sending method based on television content, wherein, in the step C, intelligent television receives advertisement
After data, the advertisement inquired is highlighted in the focus frame.
A kind of advertisement push system based on content of televising, wherein, including：
Information reporting module, in intelligent television playing process, when the advertisement for receiving user obtains instruction, pause
The page is played, and the broadcasting content information including the affiliated frame of the currently playing page and broadcasting content ID is reported into service end；
Ad data returns to module, for obtaining each display member on the currently playing page according to the broadcasting content information reported
The focus of element, and the advertisement related to each display elements is inquired, and the ad data inquired is back to intelligent television；
Module is highlighted, for receiving after ad data, in each display elements focus correspondence position of the currently playing page
Put each advertisement in display ad data.
The described advertisement push system based on content of televising, wherein, the ad data returns to module and specifically wrapped
Include：
After current page query unit, the broadcasting content information reported for getting, according to currently playing page therein
The affiliated frame in face and broadcasting content ID inquire the currently playing page of intelligent television；
Attribute information acquiring unit, for obtain each display elements on the currently playing page of intelligent television focus and
Attribute information；
Ad data acquiring unit, for obtaining related to each display elements according to the attribute information of each display elements
Ad data.
The described advertisement push system based on content of televising, wherein, it is described to be highlighted module, it is additionally operable to receive
To after the ad data, the content in ad data is in each display elements correspondence position of the currently playing page of intelligent television
Corresponding advertisement is shown, and the advertisement link address of respective advertisement is embedded in ad display location.
The described advertisement push system based on content of televising, wherein, described information reporting module also includes：
Manual adding device, the focus of the instruction triggers acquiescence for when user need to add advertisement manually, receiving user
Frame, is active the focus frame, and the advertising message the need for user inputs is received by the focus frame, and intelligent television will
The advertising message, which is sent to service end, is inquired about or is asked for.
Beneficial effect：The present invention is by the way of active is paid close attention to, when user is concurrently existing in viewing content of televising
During content interested, only hot key need to be clicked on, you can pushed away the related advertising message of the affiliated frame of the currently playing page by service end
User is given, and these advertisements are shown in each display elements focus correspondence position of the currently playing page so that field is played
Scape content is corresponded with advertisement, and user can click on the advertisement of oneself display elements interested, enter corresponding address and enter
Row is browsed or bought, and the present invention improves user's temperature of advertisement putting, and the passive reception mode of user is changed into active obtaining
Mode, can not only get the advertisement of the currently playing page, and ad content and the currently playing page display elements one by one
Correspondence, so as to provide the user more preferable more accurately advertising service.
Brief description of the drawings
Fig. 1 is a kind of flow chart of the advertisement sending method preferred embodiment based on content of televising of the present invention.
The particular flow sheet that Fig. 2 is step S101 in method shown in Fig. 1.
Fig. 3 is the picture example of the currently playing page of an Application Example in Fig. 1.
Fig. 4 is a kind of structured flowchart of the advertisement push system preferred embodiment based on content of televising of the present invention.
Fig. 5 returns to the concrete structure block diagram of module for the ad data in system shown in Figure 4.
Embodiment
The present invention provides a kind of advertisement sending method and system based on content of televising, for make the purpose of the present invention,
Technical scheme and effect are clearer, clear and definite, and the present invention is described in more detail below.It should be appreciated that described herein
Specific embodiment only to explain the present invention, is not intended to limit the present invention.
Referring to Fig. 1, Fig. 1 is a kind of stream of the advertisement sending method preferred embodiment based on content of televising of the present invention
Cheng Tu, as illustrated, it includes step：
S101, in intelligent television playing process, when receive user advertisement obtain instruction when, pause play the page, and
Broadcasting content information including the affiliated frame of the currently playing page and broadcasting content ID is reported into service end；
S102, service end obtain the focus of each display elements on the currently playing page according to the broadcasting content information reported,
And the advertisement related to each display elements is inquired, and the ad data inquired is back to intelligent television；
S103, intelligent television are received after ad data, aobvious in each display elements focus correspondence position of the currently playing page
Show corresponding advertisement.
By above-described embodiment, in intelligent television playing process, if user is found that oneself content interested, such as
Some display elements on the currently playing page are interested, only need to press some hot key, you can active obtaining intelligent television is current
The advertising message of each display elements on the page is played, so as to realize the advertisement of active obtaining and currently playing content breath manner of breathing
Close, make advertisement putting more specific aim, improve user's temperature of advertisement putting.
Specifically, in step S101, in intelligent television playing process, if being found that content interested, for example with
Family is very interested for some display elements such as the stage properties or household on the dress ornament of hero, the currently playing page, it is desirable to
Understand more advertising messages on these display elements, then can be by pressing some advertisement hot key on remote control come defeated
Enter advertisement and obtain instruction, the hot key can be the combination of some single button or multiple buttons.Obtained in input advertisement
After instruction fetch, intelligent television will collect current broadcasting content information, and the broadcasting content information is used to identify currently playing page
The information in face, including the broadcasting content ID for mark broadcasting content and the currently playing page institute for identifying current picture
Belong to frame, by above- mentioned information it is known that what intelligent television played is which frame picture what content and broadcasting are.
After above-mentioned broadcasting content information is got, the broadcasting content information can be reported service end, while will be current
Page pause is played, next to push the advertisement that user wants for user.
In step s 102, service end is received after broadcasting content information, will can be inquired according to the broadcasting content information
The advertisement related to the current broadcast page face, as shown in Fig. 2 it specifically includes following steps：
S201, service end are got after the broadcasting content information reported, according to the currently playing affiliated frame of the page therein with
And broadcasting content ID inquires the currently playing page of intelligent television；
Because video is by multiple images（That is frame）Composition, can according to the affiliated frame of the currently playing page and broadcasting content ID
To inquire the currently playing page that intelligent television is being played, it can just be inquired according to the currently playing page corresponding wide
Accuse.
S202, the focus of each display elements obtained on the currently playing page of intelligent television and attribute information；
The acquisition of the focus of each display elements is by getting the currently playing page in service end on the currently playing page
All nodal informations after, according to the coordinate of each node and position, believed using Android View each focuses of painting out
Breath, and obtain focus, user can also move the focus of current display element by remote controller key, and described focus can be with
Set up from video image in different figure layers.
There may be multiple display elements on the currently playing page, for example, as shown in figure 3, display on the broadcasting page
Element includes cap, the tobacco pipe of hero on hand and the clothes with it in owner's male, and for other broadcasting pages,
Display elements are it is also possible that automobile on computer or road on table, and it is probably wherein some display member that user, which is concerned about,
Element, so needing to obtain the attribute information of each display elements, described attribute information includes the element term of display elements, member
The information such as plain position and element size, thus can targetedly inquire the advertisement related to display elements, and energy
In corresponding position display advertisement.
S203, the ad data related to each display elements obtained according to the attribute information of each display elements.
This step is exactly to obtain the related ad data of each display elements, and phase is obtained with by above-mentioned attribute information
The ad data answered, for example, as shown in figure 3, it is the picture of the affiliated frame of the currently playing page, the currently playing affiliated frame of the page is
580 frames, the display elements that service end is got include cap, tobacco pipe, then the ad data that service end is inquired may include：
1), advertised name：Cap, ad display location：（580,600）, advertisement display size（300,300）, advertisement chain
It is grounded location：www.360buy.com；Described ad display location and advertisement show that size is according to foregoing display elements
Position and size and set, can be covered in advertisement on display elements position according to the size of display elements, can also
It is that advertisement is arranged on beside display elements.
2), advertised name：Tobacco rod, ad display location：（900,1020）, advertisement display size（300,300）, advertisement chain
It is grounded location：www.tmall.com.Certain above-mentioned ad data may also include advertisement display content, and advertisement display content can be
Word, such as " like this cap, click have a try ", naturally it is also possible to be picture or animation etc., with it is more lively with
And it is directly perceived.
Because the display elements of the currently playing page may have multiple, so the advertisement recommended may also have multiple, so
The ad data inquired can be handed down to intelligent television in the form of a list.In addition for each display elements, may have many
Individual recommendable advertisement, is preferably to be ranked up according to certain rule so can also be handed down to intelligent television in the lump, for example by
It is ranked up according to pouplarity, can is according to row then in multiple advertisements of intelligent television one display elements of reception
Sequence rotation shows each advertisement, naturally it is also possible to shown in the form of drop-down list, and user oneself can click on drop-down dish
Singly go to check other advertisements.
In step s 103, it is necessary to by each advertisement in ad data after intelligent television receives ad data
On the currently displayed broadcasting page, it specifically includes step：
Intelligent television is received after the ad data, and the content in ad data is in the currently playing page of intelligent television
Face relevant position shows corresponding advertisement, and is embedded in the advertisement link address of respective advertisement in ad display location.Due to wide
The information such as the display location that each advertisement is contained in data, display size are accused, so member directly can be shown in the currently playing page
Plain focus relevant position shows advertisement, as shown in figure 3, on the final display page, being illustrated beside each display elements wide
Content is accused, being displayed next to one section in cap " wants this capClick is had a try " copy, be displayed next in tobacco rod
One section " is wanted this tobacco rodClick is had a try " copy, hero's dress ornament be displayed next to one section " want this
ClothesClick is had a try " copy, while each display elements can by one identification frame be identified to frame, such as Fig. 3
Shown square frame, can so facilitate the display elements in the user's identification identification frame, and ad content can be displayed in the identification frame
In or identification frame beside, the shape of the identification frame can adjust according to the shape of display elements, and such as display elements are circle, then
It is circle to recognize frame, and display elements are irregular shape, then recognizes that frame is adjusted to corresponding irregular shape.
In the present embodiment, advertisement link address that can be in ad data is embedded in respective advertisement in ad display location
Advertisement link address, and be shown with the state that can be clicked on, layer is painted on a player for advertisement link address, so as to
Respond the ad click instruction of user, the vision operation without being in response to user is instructed, such as in the picture shown in Fig. 3, when with
Click on some and " want this cap in familyClick is had a try " copy when, can just enter cap by pressing ok keys
The chained address of son, is bought or is browsed；The advertisement of display can be according to the jump instruction of user in different advertisements simultaneously
Between redirect focus, facilitate user to carry out the ad elements that selection is paid close attention to oneself by button up and down on remote control.
Further, since required for the advertisement that service end is pushed may not be user, it is possible to can not meet
The demand of user, so the present invention also provides the method that user asks for advertisement manually, it includes step：
When user need to add manually asks for advertisement, the focus frame of the instruction triggers acquiescence of user is received, makes the focus frame
It is active, the advertising message the need for user inputs is received by the focus frame, intelligent television sends out the advertising message
Service end is delivered to be inquired about or asked for.
The focus frame of an acquiescence is preset with intelligent television system, the focus frame is usually in unactivated state, and
And be not shown on the page, as user by predetermined hot key come input instruction after, that is, trigger the focus frame of acquiescence so that the focus
Frame is active, and the focus frame is displayed on the currently playing page, and user can input the wide of needs by the focus frame
Information is accused, is sent after confirmation to service end and is inquired about or asked for, in addition, user can also be moved by the button of remote control
The focus frame is moved, advertisement is shown in display elements correspondence position.
Specifically, when being added manually, the advertisement currently shown is set to pellucidity（Even if displaying is wide
Accuse and disappear）, while show a focus frame on the currently playing page, user can utilize remote control moving focal point frame, when being moved to
After select location, OK keys are clicked on, instruction manual text box is ejected at interface, and user can input required in instruction manual text box
Advertising message, after confirmation, the advertising message is sent to service end and inquired about by intelligent television, so that service end can be according to wide
Accuse information and remove the related ad data of inquiry.Certainly, while what is sent also has the currently playing affiliated frame of the page and broadcasting content
ID etc. can be identified for that the information of currently playing content of pages.When system fails to inquire the Item Information of user's consulting, fortune
Battalion business can be added with the later stage, and notify user immediately, realize that user actively asks for the technique effect of advertisement.
After intelligent television receives ad data, the advertisement inquired is highlighted in the focus frame.
Based on the above method, the present invention also provides a kind of advertisement push system based on content of televising, such as Fig. 4 institutes
Show, it includes：
Information reporting module 100, in intelligent television playing process, when the advertisement for receiving user obtains instruction,
The page is played in pause, and the broadcasting content information including the affiliated frame of the currently playing page and broadcasting content ID is reported into service
End；
Ad data returns to module 200, for obtaining each aobvious on the currently playing page according to the broadcasting content information reported
Show the focus of element, and inquire the advertisement related to each display elements, and the ad data inquired is back to intelligence
TV；
Module 300 is highlighted, for receiving after ad data, in each display elements focus correspondence of the currently playing page
Each advertisement in position display ad data.Ins and outs on above-mentioned modular unit are existing detailed in method above
State, therefore repeat no more.
Further, as shown in figure 5, ad data return module 200 is specifically included：
After current page query unit 210, the broadcasting content information reported for getting, according to therein currently playing
The affiliated frame of the page and broadcasting content ID inquire the currently playing page of intelligent television；
Attribute information acquiring unit 220, Jiao for obtaining each display elements on the currently playing page of intelligent television
Point and attribute information；
Ad data acquiring unit 230, for being obtained and each display elements according to the attribute information of each display elements
Related ad data.Ins and outs on above-mentioned modular unit have been described in detail, therefore repeat no more in method above.
Further, it is described to be highlighted module 300, it is additionally operable to receive after the ad data, according in ad data
Content show corresponding advertisement in each display elements correspondence position of the currently playing page of intelligent television, and in ad display location
The advertisement link address of embedded respective advertisement.Ins and outs on above-mentioned modular unit have been described in detail in method above,
Therefore repeat no more.
Further, described information reporting module 100 also includes：
Manual adding device, the focus of the instruction triggers acquiescence for when user need to add advertisement manually, receiving user
Frame, is active the focus frame, and the advertising message the need for user inputs is received by the focus frame, and intelligent television will
The advertising message, which is sent to service end, is inquired about or is asked for.Ins and outs on above-mentioned modular unit are in method above
In, it has been described in detail, therefore repeat no more.
In summary, the present invention is by the way of active is paid close attention to, when user is concurrently existing in viewing content of televising
During content interested, only hot key need to be clicked on, you can pushed away the related ad data of the affiliated frame of the currently playing page by service end
User is given, and these advertisements are shown in each display elements focus correspondence position of the currently playing page so that field is played
Scape content is corresponded with advertisement, and user can click on the advertisement of oneself display elements interested, enter corresponding address and enter
Row is browsed or bought, and the present invention improves user's temperature of advertisement putting, and the passive reception mode of user is changed into active obtaining
Mode, can not only get the advertisement of the currently playing page, and ad content and the currently playing page display elements one by one
Correspondence, so as to provide the user more preferable more accurately advertising service.
It should be appreciated that the application of the present invention is not limited to above-mentioned citing, for those of ordinary skills, can
To be improved or converted according to the above description, all these modifications and variations should all belong to the guarantor of appended claims of the present invention
Protect scope.
Claims (8)
1. a kind of advertisement sending method based on content of televising, it is characterised in that including step：
A, in intelligent television playing process, when receive user advertisement obtain instruction when, pause play the page, and will include work as
The preceding broadcasting affiliated frame of the page and broadcasting content ID broadcasting content information report to service end；
B, service end obtain the focus of each display elements on the currently playing page according to the content information of playing reported, and inquire about
Go out the advertisement related to each display elements, and the ad data inquired is back to intelligent television；
C, intelligent television are received after ad data, show corresponding in each display elements focus correspondence position of the currently playing page
Advertisement；
The step A also includes：
When user need to add advertisement manually, the focus frame of the instruction triggers acquiescence of user is received, the focus frame is in activation
State, the advertising message the need for user inputs is received by the focus frame, and intelligent television sends the advertising message to service
End is inquired about；
The focus frame is usually in unactivated state, and is not shown on the page, when user is inputted by predetermined hot key
After instruction, that is, trigger the focus frame of acquiescence so that the focus frame is active, the focus frame, which is displayed on, currently to be broadcast
Put on the page；
User can move the focus frame by the button of remote control, advertisement is shown in display elements correspondence position.
2. the advertisement sending method according to claim 1 based on content of televising, it is characterised in that the advertisement number
Size, advertisement display content and advertisement link address are shown according to including advertised name, ad display location, advertisement.
3. the advertisement sending method according to claim 2 based on content of televising, it is characterised in that the step B
Specifically include：
B1, service end are got after the broadcasting content information reported, according to the currently playing affiliated frame of the page therein and broadcasting
Content ID inquires the currently playing page of intelligent television；
B2, the focus of each display elements obtained on the currently playing page of intelligent television and attribute information；
B3, the ad data related to each display elements obtained according to the attribute information of each display elements.
4. the advertisement sending method according to claim 2 based on content of televising, it is characterised in that the step C
Specifically include：
Intelligent television is received after the ad data, and the content in ad data is each in the currently playing page of intelligent television
Display elements correspondence position shows corresponding advertisement, and is embedded in the advertisement link address of respective advertisement in ad display location.
5. the advertisement sending method according to claim 1 based on content of televising, it is characterised in that the step C
In, intelligent television is received after ad data, and the advertisement inquired is highlighted in the focus frame.
6. a kind of advertisement push system based on content of televising, it is characterised in that including：
Information reporting module, in intelligent television playing process, when the advertisement for receiving user obtains instruction, pause to be played
The page, and the broadcasting content information including the affiliated frame of the currently playing page and broadcasting content ID is reported into service end；
Ad data returns to module, for obtaining each display elements on the currently playing page according to the content information of playing reported
Focus, and the advertisement related to each display elements is inquired, and the ad data inquired is back to intelligent television；
Module is highlighted, it is aobvious in each display elements focus correspondence position of the currently playing page for receiving after ad data
Show each advertisement in ad data；
Described information reporting module also includes：
Manual adding device, the focus frame of the instruction triggers acquiescence for when user need to add advertisement manually, receiving user, makes
The focus frame is active, and the advertising message the need for user inputs is received by the focus frame, and intelligent television is wide by this
Announcement information, which is sent to service end, is inquired about；
The focus frame is usually in unactivated state, and is not shown on the page, when user is inputted by predetermined hot key
After instruction, that is, trigger the focus frame of acquiescence so that the focus frame is active, the focus frame, which is displayed on, currently to be broadcast
Put on the page；
User can move the focus frame by the button of remote control, advertisement is shown in display elements correspondence position.
7. the advertisement push system according to claim 6 based on content of televising, it is characterised in that the advertisement number
Specifically included according to module is returned：
After current page query unit, the broadcasting content information reported for getting, according to currently playing page institute therein
Category frame and broadcasting content ID inquire the currently playing page of intelligent television；
Attribute information acquiring unit, focus and attribute for obtaining each display elements on the currently playing page of intelligent television
Information；
Ad data acquiring unit, for obtaining related to each display elements wide according to the attribute information of each display elements
Accuse data.
8. the advertisement push system according to claim 6 based on content of televising, it is characterised in that described highlighted aobvious
Show module, be additionally operable to receive after the ad data, the content in ad data is in the currently playing page of intelligent television
Each display elements correspondence position shows corresponding advertisement, and is embedded in the advertisement link address of respective advertisement in ad display location.
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| CN201310659906.XA CN103702211B (en) | 2013-12-09 | 2013-12-09 | A kind of advertisement sending method and system based on content of televising |
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| CN201310659906.XA CN103702211B (en) | 2013-12-09 | 2013-12-09 | A kind of advertisement sending method and system based on content of televising |
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| CN110062270B (en) * | 2019-04-24 | 2022-08-12 | 北京豆萌信息技术有限公司 | Advertisement display method and device |
| CN110166793A (en) * | 2019-05-09 | 2019-08-23 | 东莞康佳电子有限公司 | A kind of method for pushing and its system of the content based on high-definition intelligent TV |
| CN112163892A (en) * | 2020-10-14 | 2021-01-01 | 广州欢网科技有限责任公司 | Advertisement putting method, device and equipment based on focus position |
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| US8574074B2 (en) * | 2005-09-30 | 2013-11-05 | Sony Computer Entertainment America Llc | Advertising impression determination |
| CN101566990A (en) * | 2008-04-25 | 2009-10-28 | 李奕 | Search method and search system embedded into video |
| CN102420804B (en) * | 2010-09-27 | 2016-02-24 | 中国电信股份有限公司 | Client, information processing module of user's, content delivery method and system |
| CN102802055B (en) * | 2011-05-25 | 2016-06-01 | 阿里巴巴集团控股有限公司 | A kind of data interactive method based on Online Video and device |
| CN102523512A (en) * | 2011-11-30 | 2012-06-27 | 江苏奇异点网络有限公司 | Video output method with operable implicit content |
| CN103402130A (en) * | 2013-07-24 | 2013-11-20 | Tcl集团股份有限公司 | Method and system for displaying advertisement in video |
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