CN112163892A - Advertisement putting method, device and equipment based on focus position - Google Patents
Advertisement putting method, device and equipment based on focus position Download PDFInfo
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- G06Q30/0241—Advertisements
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Abstract
The invention relates to an advertisement putting method, device and equipment based on a focus position, which are used for acquiring advertisement triggering information and then determining a corresponding advertisement playing material according to the advertisement triggering information, wherein the advertisement playing material comprises advertisement content and advertisement effect, and the advertisement content is played at the current focus position in a selected state according to the advertisement effect. According to the technical scheme, the advertisement is played at the focus position, the focus position is a position which is focused by an advertisement audience, and the advertisement can be effectively transmitted to the audience by putting the advertisement at the focus position, so that the advertisement putting effect is improved.
Description
Technical Field
The invention relates to the technical field of advertisement putting, in particular to an advertisement putting method, device and equipment based on a focus position.
Background
At present, with the rapid development of internet technology, internet media has become an important channel for enterprises to put advertisements with the advantages of wide audience, high propagation efficiency and the like, and internet televisions are popular among enterprises as intelligent electrical equipment frequently used in daily life of people.
However, currently, when advertisements are delivered on the internet television, the advertisements are mostly in the process of playing videos or in the time period when the internet television is turned on or is in a dormant state. However, the audience of the advertisement in these time periods does not focus all attention on the internet television, and the advertisement cannot be effectively conveyed to the audience, so that the advertisement delivery effect is influenced.
Disclosure of Invention
In view of the above, an object of the present invention is to provide a method, an apparatus, and a device for advertisement delivery based on a focus position, so as to overcome the problem that when advertisement is delivered on an internet television at present, most of the advertisement is in the process of playing a video, or in the time period when the internet television is turned on or is in a sleep state, but the advertisement audience in the time periods does not focus on the internet television, and the advertisement cannot be effectively conveyed to the audience, thereby affecting the advertisement delivery effect.
In order to achieve the purpose, the invention adopts the following technical scheme:
a focus position-based advertisement delivery method is applied to an advertisement SDK integrated in a playing terminal, and comprises the following steps:
acquiring advertisement triggering information;
determining corresponding advertisement playing materials based on the advertisement triggering information; the advertisement playing material comprises advertisement content and advertisement effect;
and playing the advertisement content according to the advertisement effect at the current focus position in the selected state.
Further, the above method for advertisement delivery based on focus position, in which the advertisement trigger information is obtained, includes:
and acquiring focus position switching information, and using the focus position switching information as the advertisement triggering information.
Further, the above advertisement delivery method based on the focal position, in which the advertisement trigger information is obtained, further includes:
determining the interval duration of the current focus position from the last advertisement playing;
and if the interval duration is detected to reach the preset duration, generating focus duration information, and using the focus duration information as the advertisement trigger information.
Further, the above method for advertisement delivery based on focus position, where the determining of the corresponding advertisement playing material based on the advertisement trigger information includes:
and acquiring the advertisement playing material from a preset remote advertisement platform or acquiring the advertisement playing material from a preset local database based on the advertisement triggering information.
Further, in the above method for advertisement delivery based on focus position, the advertisement effect at least includes a drop effect, a fly effect, an open effect and a fade effect.
The invention also provides an advertisement putting device based on the focus position, which comprises:
the acquisition module is used for acquiring advertisement trigger information;
the determining module is used for determining corresponding advertisement playing materials based on the advertisement triggering information; the advertisement playing material comprises advertisement content and advertisement effect;
and the playing module is used for playing the advertisement content at the current focus position in the selected state according to the advertisement effect.
Further, in the above advertisement delivery device based on a focus position, the obtaining module is specifically configured to obtain focus position switching information, and use the focus position switching information as the advertisement trigger information.
Further, the above advertisement delivery device based on the focus position, the obtaining module is specifically further configured to determine an interval duration between the current focus position and the last advertisement playing, generate focus duration information if it is detected that the interval duration reaches a preset duration, and use the focus duration information as the advertisement trigger information.
Further, the above advertisement delivery device based on the focus position, the determining module is specifically configured to obtain the advertisement playing material from a preset remote advertisement platform based on the advertisement triggering information, or obtain the advertisement playing material from a preset local database.
The invention also provides an advertisement delivery device based on the focus position, which comprises a processor and a memory, wherein the processor is connected with the memory:
the processor is used for calling and executing the program stored in the memory;
the memory configured to store the program, the program at least being configured to execute the method for advertisement delivery based on focus position according to any one of the above.
According to the method, the device and the equipment for advertisement putting based on the focus position, the advertisement trigger information is obtained, and the corresponding advertisement playing material is determined according to the advertisement trigger information, wherein the advertisement playing material comprises advertisement content and advertisement effect, the advertisement content is played with the advertisement effect at the current focus position in the selected state, so that the advertisement is played at the focus position, the focus position is a position which is mainly concerned by advertisement audiences, the advertisement can be effectively transmitted to the audiences by putting the advertisement at the focus position, and the advertisement putting effect is further improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart provided by an embodiment of a method for advertisement delivery based on focus position according to the present invention;
FIG. 2 is a schematic diagram of an Internet TV screen provided by an embodiment of the method for advertisement delivery based on focus position of the invention;
FIG. 3 is a schematic structural diagram of an advertisement delivery device based on a focus position according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram provided by an embodiment of the advertisement delivery device based on the focus position according to the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be described in detail below. It is to be understood that the described embodiments are merely exemplary of the invention, and not restrictive of the full scope of the invention. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without any inventive step, are within the scope of the present invention.
FIG. 1 is a flowchart provided by an embodiment of a method for advertisement delivery based on focus position according to the present invention.
The method for delivering the advertisement with the focus position in the embodiment is applied to the advertisement SDK integrated in the playing terminal. The advertisement SDK is a third party API on which advertisements in the program to be implanted need to depend.
Referring to fig. 1, the present embodiment may include the following steps:
s101, acquiring advertisement trigger information.
In this embodiment, the advertisement trigger information may be detected and acquired first.
The focus position switching information may be acquired and is the advertisement triggering information. When the user uses the Internet television, the position selected on the screen of the Internet television by touching the display screen or controlling the remote controller is the focus position. When the user uses the Internet television, the position selected on the screen of the Internet television by touching the display screen or controlling the remote controller is the focus position. The focus position is the position which attracts the attention of the user most, and the focus position is a best target place for advertisement putting because the focus position is exposed more in the current Internet television.
Fig. 2 is a schematic diagram of an internet television screen provided by an embodiment of the method for advertisement delivery based on focus position of the invention. As shown in fig. 2, the internet tv screen may display menu bars a, and content information B included in each menu bar a.
The menu bar a is an item option, and may include options of "hot spot information", "popular television shows", "popular movies", and "popular art", as shown in fig. 2. The content information B is the specific content included in each menu bar a. For example, the "hot information" may include "hot information a", "hot information b", and "hot information c", and the "hit drama" may include "drama a", "drama b", and "drama c", and details are not described in this embodiment.
In fig. 2, "hot spot information" in a menu bar a is selected, the "hot spot information" is the current focus position in the selected state, and when a user touches a display screen, controls a remote controller, or otherwise switches the "hot spot information" to the "hot movie", the embodiment may acquire the focus position switching information, and the current focus position in the selected state is also switched from the "hot spot information" to the "hot movie".
It should be noted that, when the user selects the "hot spot information" in the menu bar a and then wants to browse the "hot spot information a" in the "hot spot information", the user selects the "hot spot information a" in the "hot spot information" by touching the display screen or controlling the remote controller, and may switch the current focus position in the selected state from the "hot spot information" to the "hot spot information a", or switch the current focus position in the selected state from the "hot spot information" to the "hot spot information" plus the "hot spot information a", which is not limited in this embodiment.
That is, when the user switches between menu bars a, or the user switches between content information B subordinate to a certain menu bar, the current focus position in the selected state is also switched; if the user selects a certain tile in the menu bar a and then selects a certain content information of the tile, the current focus position in the selected state may be switched from the tile to the certain content information, or the current focus position in the selected state may be switched from the tile to the tile and the certain content information of the tile, which is not limited in this embodiment.
In addition, the interval duration between the current focus position and the last advertisement playing time can be determined, if the interval duration is detected to reach the preset duration, the focus duration information is generated, and the focus duration information is used as advertisement triggering information. Specifically, if the current focus position in the selected state has already played an advertisement once, but the user does not switch, after detecting that the interval duration between the current focus position and the last advertisement played reaches the preset duration, generating focus duration information, and using the focus duration information as advertisement trigger information.
S102, determining corresponding advertisement playing materials based on the advertisement triggering information.
After receiving the advertisement triggering information, the corresponding advertisement playing material can be determined according to the advertisement triggering information. The advertisement playing material comprises advertisement content and advertisement effect. The advertisement effect may include a falling effect, a flying effect, an opening effect, a fade effect, and the like.
If the advertisement is played for the first time, the advertisement is not cached in the local database, and the advertisement playing material can be downloaded and obtained from the remote advertisement platform and is cached in the local database. If the advertisement is already played, the cache is stored in the local database, the advertisement playing material can be directly obtained from the local database, if the cache is cleared by a user, the advertisement playing material in the local database is deleted, and the advertisement playing material cannot be found in the local database, the advertisement playing material needs to be downloaded from the remote advertisement platform again.
S103, playing the advertisement content according to the advertisement effect at the current focus position in the selected state.
After the current focus position and the advertisement playing material are determined, the advertisement content can be played according to the advertisement effect.
For example, the advertiser is a certain cola company, the advertising content is a picture of the appearance of a cola bottle of a certain product of the cola company, and the advertising effect is a falling effect. Then, at the current focus position in the selected state, an advertisement of the fall of a plurality of cola bottles may be played.
For another example, if the advertiser is a mobile phone company, the advertisement content is a mobile phone outline picture of a product of the mobile phone company, and the advertisement effect is a flying effect, then a plurality of mobile phone flying advertisements can be played at the current focus position in the selected state.
For another example, if the advertiser is a curtain company, the advertisement content is a curtain appearance picture of a certain product of the mobile phone company, and the advertisement effect is an opening effect, then the advertisement with the curtain opened can be played at the current focus position in the selected state.
According to the advertisement putting method based on the focus position, the advertisement trigger information is obtained, the corresponding advertisement playing material is determined according to the advertisement trigger information, the advertisement playing material comprises advertisement content and advertisement effect, the advertisement content is played with the advertisement effect at the current focus position in the selected state, the advertisement is played at the focus position, the focus position is a position where advertisement audiences pay attention to, the advertisement is put at the focus position, the advertisement can be effectively transmitted to the audiences, and the advertisement putting effect is further improved.
The invention also provides an advertisement putting device based on the focus position, which is used for realizing the method embodiment. Fig. 3 is a schematic structural diagram provided by an embodiment of the focal position-based advertisement delivery apparatus of the present invention. As shown in fig. 3, the advertisement delivery device based on the focus position of the present embodiment includes: the device comprises an acquisition module, a determination module and a playing module;
the acquisition module 11 is configured to acquire advertisement trigger information;
a determining module 12, configured to determine, based on the advertisement trigger information, a corresponding advertisement playing material; the advertisement playing material comprises advertisement content and advertisement effect; the advertisement effect at least comprises a falling effect, a flying effect, an opening effect and a gradual change effect;
and the playing module 13 is configured to play the advertisement content according to the advertisement effect at the current focus position in the selected state.
The advertisement putting device based on the focus position of this embodiment, acquisition module 11 acquires advertisement trigger information, determination module 12 is according to advertisement trigger information, the advertisement broadcast material that the determination corresponds, wherein, the advertisement broadcast material includes advertisement content and advertisement effect, current focus position at the selected state, play module 13 plays advertisement content according to this advertisement effect, the advertisement has been realized playing at the focus position, the focus position is the position that advertisement audience focus on, put the advertisement in the focus position and can effectively convey the advertisement to audience, and then promote the impression of advertisement.
Further, the obtaining module 11 of the advertisement delivery device based on the focus position according to this embodiment is specifically configured to obtain focus position switching information, and use the focus position switching information as the advertisement trigger information.
Further, the obtaining module 11 of the advertisement delivery device based on the focus position in this embodiment is specifically further configured to determine an interval duration between the current focus position and the last advertisement playing, generate focus duration information if it is detected that the interval duration reaches a preset duration, and use the focus duration information as the advertisement trigger information.
Further, the determination module 12 of the advertisement delivery device based on the focus position according to this embodiment is specifically configured to obtain the advertisement playing material from a preset remote advertisement platform or obtain the advertisement playing material from a preset local database based on the advertisement trigger information.
The advertisement putting device based on the focus position of this embodiment has realized playing the advertisement at the focus position, and the focus position is the position that advertisement audience focus was paid attention to, puts in the focus position with the advertisement and can effectively convey the advertisement to audience, and then promotes the effect of putting in of advertisement.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
The invention also provides an advertisement putting device based on the focus position, which is used for realizing the method embodiment. Fig. 4 is a schematic structural diagram provided by an embodiment of the advertisement delivery device based on the focus position according to the present invention. As shown in fig. 4, the focal position based advertisement delivery apparatus of the present embodiment includes a processor 21 and a memory 22, and the processor 21 is connected to the memory 22. Wherein, the processor 21 is used for calling and executing the program stored in the memory 22; the memory 22 is used to store the program for executing at least the focus position-based advertisement delivery method in the above embodiments.
The advertisement delivery device based on the focus position of this embodiment has realized playing the advertisement in the focus position, and the focus position is the position that advertisement audience focus on, can effectively convey the advertisement to audience in the focus position with advertisement delivery, and then promotes the effect of putting of advertisement.
For a specific implementation of the advertisement delivery device based on the focus position provided in the embodiment of the present application, reference may be made to the implementation of the advertisement delivery method based on the focus position in any of the above embodiments, and details are not described here.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that the terms "first," "second," and the like in the description of the present invention are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present invention, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.
Claims (10)
1. A method for advertisement placement based on focus position is applied to an advertisement SDK integrated in a playing terminal, and comprises the following steps:
acquiring advertisement triggering information;
determining corresponding advertisement playing materials based on the advertisement triggering information; the advertisement playing material comprises advertisement content and advertisement effect;
and playing the advertisement content according to the advertisement effect at the current focus position in the selected state.
2. The method of claim 1, wherein the obtaining of advertisement trigger information comprises:
and acquiring focus position switching information, and using the focus position switching information as the advertisement triggering information.
3. The method of claim 1, wherein the obtaining of advertisement trigger information further comprises:
determining the interval duration of the current focus position from the last advertisement playing;
and if the interval duration is detected to reach the preset duration, generating focus duration information, and using the focus duration information as the advertisement trigger information.
4. The method for delivering focus-based advertisement according to claim 1, wherein the determining corresponding advertisement playing material based on the advertisement trigger information comprises:
and acquiring the advertisement playing material from a preset remote advertisement platform or acquiring the advertisement playing material from a preset local database based on the advertisement triggering information.
5. The focus location-based advertising method according to claim 1, wherein the advertising effects include at least a falling effect, a flying effect, an opening effect, and a fade effect.
6. An advertisement delivery device based on focus position, comprising:
the acquisition module is used for acquiring advertisement trigger information;
the determining module is used for determining corresponding advertisement playing materials based on the advertisement triggering information; the advertisement playing material comprises advertisement content and advertisement effect;
and the playing module is used for playing the advertisement content at the current focus position in the selected state according to the advertisement effect.
7. The device for delivering advertisements based on focus position according to claim 6, wherein the obtaining module is specifically configured to obtain focus position switching information, and use the focus position switching information as the advertisement trigger information.
8. The device according to claim 6, wherein the obtaining module is further configured to determine an interval duration between the current focus position and the last advertisement playing, generate focus duration information if it is detected that the interval duration reaches a preset duration, and use the focus duration information as the advertisement trigger information.
9. The device of claim 6, wherein the determining module is specifically configured to obtain the advertisement playing material from a preset remote advertisement platform or obtain the advertisement playing material from a preset local database based on the advertisement trigger information.
10. A focal location based advertising device comprising a processor and a memory, the processor coupled to the memory:
the processor is used for calling and executing the program stored in the memory;
the memory for storing the program for executing at least the focus location-based advertisement delivery method according to any one of claims 1 to 5.
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| CN202011098478.4A CN112163892A (en) | 2020-10-14 | 2020-10-14 | Advertisement putting method, device and equipment based on focus position |
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Cited By (1)
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| CN115471263A (en) * | 2022-09-16 | 2022-12-13 | 深圳掌屿软件有限公司 | Advertisement generation method, device, equipment and storage medium |
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