CN103649982A - 非交互广告到交互广告的情境转变 - Google Patents

非交互广告到交互广告的情境转变 Download PDF

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Publication number
CN103649982A
CN103649982A CN201180039423.9A CN201180039423A CN103649982A CN 103649982 A CN103649982 A CN 103649982A CN 201180039423 A CN201180039423 A CN 201180039423A CN 103649982 A CN103649982 A CN 103649982A
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CN
China
Prior art keywords
exposure
interactive advertisement
determining
interactive
advertisement
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Pending
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CN201180039423.9A
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English (en)
Chinese (zh)
Inventor
卡比尔·卡萨尔古德
布赖恩·迈尼尔
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Qualcomm Inc
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Qualcomm Inc
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Publication date
Application filed by Qualcomm Inc filed Critical Qualcomm Inc
Publication of CN103649982A publication Critical patent/CN103649982A/zh
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CN201180039423.9A 2010-08-16 2011-08-12 非交互广告到交互广告的情境转变 Pending CN103649982A (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/856,764 2010-08-16
US12/856,764 US20120041825A1 (en) 2010-08-16 2010-08-16 Contextual translation of non-interactive advertisements into interactive advertisements
PCT/US2011/047598 WO2012024184A2 (en) 2010-08-16 2011-08-12 Contextual translation of non-interactive advertisements into interactive advertisements

Publications (1)

Publication Number Publication Date
CN103649982A true CN103649982A (zh) 2014-03-19

Family

ID=44545919

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201180039423.9A Pending CN103649982A (zh) 2010-08-16 2011-08-12 非交互广告到交互广告的情境转变

Country Status (7)

Country Link
US (1) US20120041825A1 (https=)
EP (1) EP2710533A4 (https=)
JP (2) JP5955844B2 (https=)
KR (2) KR20160079143A (https=)
CN (1) CN103649982A (https=)
IN (1) IN2013CN00298A (https=)
WO (1) WO2012024184A2 (https=)

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WO2016093553A1 (ko) * 2014-12-12 2016-06-16 서울대학교 산학협력단 이벤트 데이터를 수집하는 시스템, 이벤트 데이터를 수집하는 방법, 이벤트 데이터를 수집하는 서비스 서버 및 카메라
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US20170303078A1 (en) * 2016-04-15 2017-10-19 LinguaNext Technologies Pvt. Ltd. Methods and systems for localization of mobile application
JP6866215B2 (ja) * 2017-04-19 2021-04-28 Ｔｖｓ Ｒｅｇｚａ株式会社 システムおよび方法
JP6919405B2 (ja) * 2017-08-10 2021-08-18 トヨタ自動車株式会社 デジタルサイネージ制御装置、デジタルサイネージ制御方法、プログラム、記録媒体
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Publication number Priority date Publication date Assignee Title
CN105117927A (zh) * 2015-07-15 2015-12-02 成都八零易创科技有限公司 框架广告自动传播方法及其传播系统

Also Published As

Publication number Publication date
US20120041825A1 (en) 2012-02-16
IN2013CN00298A (https=) 2015-07-03
JP2014503859A (ja) 2014-02-13
JP5955844B2 (ja) 2016-07-20
WO2012024184A2 (en) 2012-02-23
EP2710533A4 (en) 2015-02-25
KR20160079143A (ko) 2016-07-05
KR20130043230A (ko) 2013-04-29
EP2710533A2 (en) 2014-03-26
JP5955374B2 (ja) 2016-07-20
WO2012024184A3 (en) 2014-02-20
JP2015079533A (ja) 2015-04-23

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Application publication date: 20140319

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