JP5955844B2 - 非対話型広告から対話型広告へのコンテキスト変換 - Google Patents

非対話型広告から対話型広告へのコンテキスト変換 Download PDF

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JP5955844B2
JP5955844B2 JP2013524247A JP2013524247A JP5955844B2 JP 5955844 B2 JP5955844 B2 JP 5955844B2 JP 2013524247 A JP2013524247 A JP 2013524247A JP 2013524247 A JP2013524247 A JP 2013524247A JP 5955844 B2 JP5955844 B2 JP 5955844B2
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exposure
interactive advertisement
determining
user
advertisement
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JP2014503859A (ja
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カビール・カサルゴッド
ブライアン・ミネア
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クアルコム，インコーポレイテッド
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
JP2013524247A 2010-08-16 2011-08-12 非対話型広告から対話型広告へのコンテキスト変換 Expired - Fee Related JP5955844B2 (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/856,764 2010-08-16
US12/856,764 US20120041825A1 (en) 2010-08-16 2010-08-16 Contextual translation of non-interactive advertisements into interactive advertisements
PCT/US2011/047598 WO2012024184A2 (en) 2010-08-16 2011-08-12 Contextual translation of non-interactive advertisements into interactive advertisements

Related Child Applications (1)

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JP2014263032A Division JP5955374B2 (ja) 2010-08-16 2014-12-25 非対話型広告から対話型広告へのコンテキスト変換

Publications (2)

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JP2014503859A JP2014503859A (ja) 2014-02-13
JP5955844B2 true JP5955844B2 (ja) 2016-07-20

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JP2013524247A Expired - Fee Related JP5955844B2 (ja) 2010-08-16 2011-08-12 非対話型広告から対話型広告へのコンテキスト変換
JP2014263032A Expired - Fee Related JP5955374B2 (ja) 2010-08-16 2014-12-25 非対話型広告から対話型広告へのコンテキスト変換

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Country Status (7)

Country Link
US (1) US20120041825A1 (https=)
EP (1) EP2710533A4 (https=)
JP (2) JP5955844B2 (https=)
KR (2) KR20160079143A (https=)
CN (1) CN103649982A (https=)
IN (1) IN2013CN00298A (https=)
WO (1) WO2012024184A2 (https=)

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Also Published As

Publication number Publication date
US20120041825A1 (en) 2012-02-16
IN2013CN00298A (https=) 2015-07-03
JP2014503859A (ja) 2014-02-13
WO2012024184A2 (en) 2012-02-23
EP2710533A4 (en) 2015-02-25
KR20160079143A (ko) 2016-07-05
KR20130043230A (ko) 2013-04-29
CN103649982A (zh) 2014-03-19
EP2710533A2 (en) 2014-03-26
JP5955374B2 (ja) 2016-07-20
WO2012024184A3 (en) 2014-02-20
JP2015079533A (ja) 2015-04-23

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