CN103635924A - 多步投放活动 - Google Patents

多步投放活动 Download PDF

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Publication number
CN103635924A
CN103635924A CN201280032542.6A CN201280032542A CN103635924A CN 103635924 A CN103635924 A CN 103635924A CN 201280032542 A CN201280032542 A CN 201280032542A CN 103635924 A CN103635924 A CN 103635924A
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China
Prior art keywords
advertisement
profile
advertising
targeted customer
trigger mechanism
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Pending
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CN201280032542.6A
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English (en)
Chinese (zh)
Inventor
E·霍维茨
L·程
R·巴伽
X·黄
Z·阿普特
S·E·卡马
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Microsoft Technology Licensing LLC
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Microsoft Corp
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Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of CN103635924A publication Critical patent/CN103635924A/zh
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CN201280032542.6A 2011-06-30 2012-06-20 多步投放活动 Pending CN103635924A (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/174,329 US20130006754A1 (en) 2011-06-30 2011-06-30 Multi-step impression campaigns
US13/174,329 2011-06-30
PCT/US2012/043413 WO2013003161A1 (en) 2011-06-30 2012-06-20 Multi-step impression campaigns

Publications (1)

Publication Number Publication Date
CN103635924A true CN103635924A (zh) 2014-03-12

Family

ID=47391548

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201280032542.6A Pending CN103635924A (zh) 2011-06-30 2012-06-20 多步投放活动

Country Status (7)

Country Link
US (1) US20130006754A1 (enExample)
EP (1) EP2727062A4 (enExample)
JP (1) JP2014523028A (enExample)
KR (1) KR20140043765A (enExample)
CN (1) CN103635924A (enExample)
TW (1) TW201303773A (enExample)
WO (1) WO2013003161A1 (enExample)

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CN111557012A (zh) * 2018-12-03 2020-08-18 戴斯数字有限责任公司 跨传感器预测性推断

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US9009258B2 (en) * 2012-03-06 2015-04-14 Google Inc. Providing content to a user across multiple devices
US20130267254A1 (en) * 2012-04-05 2013-10-10 Chengdu Haicun Ip Technology Llc Location-Based Prefetch and Participant-Based Prefetch
US20140040945A1 (en) * 2012-08-03 2014-02-06 Elwha, LLC, a limited liability corporation of the State of Delaware Dynamic customization of audio visual content using personalizing information
US20140040946A1 (en) * 2012-08-03 2014-02-06 Elwha LLC, a limited liability corporation of the State of Delaware Dynamic customization of audio visual content using personalizing information
US10237613B2 (en) 2012-08-03 2019-03-19 Elwha Llc Methods and systems for viewing dynamically customized audio-visual content
US10455284B2 (en) 2012-08-31 2019-10-22 Elwha Llc Dynamic customization and monetization of audio-visual content
US20140074445A1 (en) * 2012-09-11 2014-03-13 Millmobile Bv Consumer device profiler system
US10055752B2 (en) * 2013-07-30 2018-08-21 Here Global B.V. Method and apparatus for performing real-time out home advertising performance analytics based on arbitrary data streams and out of home advertising display analysis
US20180033053A1 (en) * 2013-08-07 2018-02-01 Liveperson, Inc. Method and system for facilitating communications according to interaction protocols
US11238056B2 (en) 2013-10-28 2022-02-01 Microsoft Technology Licensing, Llc Enhancing search results with social labels
US9542440B2 (en) 2013-11-04 2017-01-10 Microsoft Technology Licensing, Llc Enterprise graph search based on object and actor relationships
US11645289B2 (en) 2014-02-04 2023-05-09 Microsoft Technology Licensing, Llc Ranking enterprise graph queries
US9870432B2 (en) 2014-02-24 2018-01-16 Microsoft Technology Licensing, Llc Persisted enterprise graph queries
US11657060B2 (en) 2014-02-27 2023-05-23 Microsoft Technology Licensing, Llc Utilizing interactivity signals to generate relationships and promote content
US10757201B2 (en) 2014-03-01 2020-08-25 Microsoft Technology Licensing, Llc Document and content feed
US10394827B2 (en) 2014-03-03 2019-08-27 Microsoft Technology Licensing, Llc Discovering enterprise content based on implicit and explicit signals
US10255563B2 (en) 2014-03-03 2019-04-09 Microsoft Technology Licensing, Llc Aggregating enterprise graph content around user-generated topics
US10169457B2 (en) 2014-03-03 2019-01-01 Microsoft Technology Licensing, Llc Displaying and posting aggregated social activity on a piece of enterprise content
US10210543B2 (en) * 2014-04-06 2019-02-19 Google Llc Customized loyalty notifications
US10438241B2 (en) 2014-06-04 2019-10-08 Comcast Cable Communications, Llc Multiple playback local ad rotation
WO2015191782A2 (en) * 2014-06-11 2015-12-17 Run, Inc, System and method for determining associations between users and multiple communication devices
US10061826B2 (en) 2014-09-05 2018-08-28 Microsoft Technology Licensing, Llc. Distant content discovery
US10163129B1 (en) * 2014-09-05 2018-12-25 Groupon, Inc. Method and apparatus for providing promotion recommendations
US10366416B2 (en) * 2015-04-30 2019-07-30 Kellogg Company Beacon based campaign management
EP3326371B1 (en) * 2015-07-24 2024-11-13 VideoAmp, Inc. Cross-screen optimization of advertising placement
US10555050B2 (en) 2015-07-24 2020-02-04 Videoamp, Inc. Cross-screen measurement accuracy in advertising performance
US12439132B2 (en) 2015-07-24 2025-10-07 Videoamp, Inc. Yield optimization of cross-screen advertising placement
WO2017019646A1 (en) 2015-07-24 2017-02-02 Videoamp, Inc. Sequential delivery of advertising content across media devices
US10812870B2 (en) 2016-01-14 2020-10-20 Videoamp, Inc. Yield optimization of cross-screen advertising placement
US10638179B2 (en) * 2015-08-06 2020-04-28 At&T Intellectual Property I, L.P. Content insertion in streaming media content
GB2587404B (en) 2019-09-27 2024-03-27 Airbus Defence & Space Ltd Encryption and verification method

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US20070255621A1 (en) * 2006-04-27 2007-11-01 Efficient Frontier Advertisement generation and optimization
CN101164059A (zh) * 2005-04-25 2008-04-16 数码工具栏公司 用于吸引客户和优化收入的系统和方法
CN101286173A (zh) * 2007-04-06 2008-10-15 双子星移动科技公司 基于用户简档数据的内容选择的系统和方法
CN101690106A (zh) * 2007-07-07 2010-03-31 高通股份有限公司 用于在移动环境中基于用户简档来提供目标性信息的方法和系统

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CN1280438A (zh) * 1999-07-09 2001-01-17 国际商业机器公司 用于个人广告的系统
CN101164059A (zh) * 2005-04-25 2008-04-16 数码工具栏公司 用于吸引客户和优化收入的系统和方法
US20070255621A1 (en) * 2006-04-27 2007-11-01 Efficient Frontier Advertisement generation and optimization
CN101286173A (zh) * 2007-04-06 2008-10-15 双子星移动科技公司 基于用户简档数据的内容选择的系统和方法
CN101690106A (zh) * 2007-07-07 2010-03-31 高通股份有限公司 用于在移动环境中基于用户简档来提供目标性信息的方法和系统

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106415691A (zh) * 2014-04-17 2017-02-15 N·维拉 交通信号显示器和方法
CN111557012A (zh) * 2018-12-03 2020-08-18 戴斯数字有限责任公司 跨传感器预测性推断
US11663533B2 (en) 2018-12-03 2023-05-30 DSi Digital, LLC Data interaction platforms utilizing dynamic relational awareness
CN111557012B (zh) * 2018-12-03 2023-09-15 戴斯数字有限责任公司 跨传感器预测性推断

Also Published As

Publication number Publication date
TW201303773A (zh) 2013-01-16
KR20140043765A (ko) 2014-04-10
WO2013003161A1 (en) 2013-01-03
US20130006754A1 (en) 2013-01-03
EP2727062A4 (en) 2014-12-24
EP2727062A1 (en) 2014-05-07
JP2014523028A (ja) 2014-09-08

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Application publication date: 20140312

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