JP2014523028A - マルチステップインプレッションキャンペーン - Google Patents

マルチステップインプレッションキャンペーン Download PDF

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Publication number
JP2014523028A
JP2014523028A JP2014518652A JP2014518652A JP2014523028A JP 2014523028 A JP2014523028 A JP 2014523028A JP 2014518652 A JP2014518652 A JP 2014518652A JP 2014518652 A JP2014518652 A JP 2014518652A JP 2014523028 A JP2014523028 A JP 2014523028A
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advertisement
plan
advertising
trigger
user profile
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JP2014518652A
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Japanese (ja)
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JP2014523028A5 (enExample
Inventor
ホルヴィッツ，エリック
チェン，リリー
バルガ，ロジャー
ファング，シュエドン
アプター，ザカリー
イース カマル，セミハ
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Microsoft Corp
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Microsoft Corp
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Publication of JP2014523028A publication Critical patent/JP2014523028A/ja
Publication of JP2014523028A5 publication Critical patent/JP2014523028A5/ja
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Engineering & Computer Science (AREA)
  • Finance (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
JP2014518652A 2011-06-30 2012-06-20 マルチステップインプレッションキャンペーン Pending JP2014523028A (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/174,329 US20130006754A1 (en) 2011-06-30 2011-06-30 Multi-step impression campaigns
US13/174,329 2011-06-30
PCT/US2012/043413 WO2013003161A1 (en) 2011-06-30 2012-06-20 Multi-step impression campaigns

Publications (2)

Publication Number Publication Date
JP2014523028A true JP2014523028A (ja) 2014-09-08
JP2014523028A5 JP2014523028A5 (enExample) 2015-07-16

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ID=47391548

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Application Number Title Priority Date Filing Date
JP2014518652A Pending JP2014523028A (ja) 2011-06-30 2012-06-20 マルチステップインプレッションキャンペーン

Country Status (7)

Country Link
US (1) US20130006754A1 (enExample)
EP (1) EP2727062A4 (enExample)
JP (1) JP2014523028A (enExample)
KR (1) KR20140043765A (enExample)
CN (1) CN103635924A (enExample)
TW (1) TW201303773A (enExample)
WO (1) WO2013003161A1 (enExample)

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US20130267254A1 (en) * 2012-04-05 2013-10-10 Chengdu Haicun Ip Technology Llc Location-Based Prefetch and Participant-Based Prefetch
US20140040945A1 (en) * 2012-08-03 2014-02-06 Elwha, LLC, a limited liability corporation of the State of Delaware Dynamic customization of audio visual content using personalizing information
US20140040946A1 (en) * 2012-08-03 2014-02-06 Elwha LLC, a limited liability corporation of the State of Delaware Dynamic customization of audio visual content using personalizing information
US10237613B2 (en) 2012-08-03 2019-03-19 Elwha Llc Methods and systems for viewing dynamically customized audio-visual content
US10455284B2 (en) 2012-08-31 2019-10-22 Elwha Llc Dynamic customization and monetization of audio-visual content
US20140074445A1 (en) * 2012-09-11 2014-03-13 Millmobile Bv Consumer device profiler system
US10055752B2 (en) * 2013-07-30 2018-08-21 Here Global B.V. Method and apparatus for performing real-time out home advertising performance analytics based on arbitrary data streams and out of home advertising display analysis
US20180033053A1 (en) * 2013-08-07 2018-02-01 Liveperson, Inc. Method and system for facilitating communications according to interaction protocols
US11238056B2 (en) 2013-10-28 2022-02-01 Microsoft Technology Licensing, Llc Enhancing search results with social labels
US9542440B2 (en) 2013-11-04 2017-01-10 Microsoft Technology Licensing, Llc Enterprise graph search based on object and actor relationships
US11645289B2 (en) 2014-02-04 2023-05-09 Microsoft Technology Licensing, Llc Ranking enterprise graph queries
US9870432B2 (en) 2014-02-24 2018-01-16 Microsoft Technology Licensing, Llc Persisted enterprise graph queries
US11657060B2 (en) 2014-02-27 2023-05-23 Microsoft Technology Licensing, Llc Utilizing interactivity signals to generate relationships and promote content
US10757201B2 (en) 2014-03-01 2020-08-25 Microsoft Technology Licensing, Llc Document and content feed
US10394827B2 (en) 2014-03-03 2019-08-27 Microsoft Technology Licensing, Llc Discovering enterprise content based on implicit and explicit signals
US10255563B2 (en) 2014-03-03 2019-04-09 Microsoft Technology Licensing, Llc Aggregating enterprise graph content around user-generated topics
US10169457B2 (en) 2014-03-03 2019-01-01 Microsoft Technology Licensing, Llc Displaying and posting aggregated social activity on a piece of enterprise content
US10210543B2 (en) * 2014-04-06 2019-02-19 Google Llc Customized loyalty notifications
EP3132437A1 (en) * 2014-04-17 2017-02-22 Vala, Nitin Traffic signal display and method
US10438241B2 (en) 2014-06-04 2019-10-08 Comcast Cable Communications, Llc Multiple playback local ad rotation
WO2015191782A2 (en) * 2014-06-11 2015-12-17 Run, Inc, System and method for determining associations between users and multiple communication devices
US10061826B2 (en) 2014-09-05 2018-08-28 Microsoft Technology Licensing, Llc. Distant content discovery
US10163129B1 (en) * 2014-09-05 2018-12-25 Groupon, Inc. Method and apparatus for providing promotion recommendations
US10366416B2 (en) * 2015-04-30 2019-07-30 Kellogg Company Beacon based campaign management
EP3326371B1 (en) * 2015-07-24 2024-11-13 VideoAmp, Inc. Cross-screen optimization of advertising placement
US10555050B2 (en) 2015-07-24 2020-02-04 Videoamp, Inc. Cross-screen measurement accuracy in advertising performance
US12439132B2 (en) 2015-07-24 2025-10-07 Videoamp, Inc. Yield optimization of cross-screen advertising placement
WO2017019646A1 (en) 2015-07-24 2017-02-02 Videoamp, Inc. Sequential delivery of advertising content across media devices
US10812870B2 (en) 2016-01-14 2020-10-20 Videoamp, Inc. Yield optimization of cross-screen advertising placement
US10638179B2 (en) * 2015-08-06 2020-04-28 At&T Intellectual Property I, L.P. Content insertion in streaming media content
CN111557012B (zh) * 2018-12-03 2023-09-15 戴斯数字有限责任公司 跨传感器预测性推断
GB2587404B (en) 2019-09-27 2024-03-27 Airbus Defence & Space Ltd Encryption and verification method

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JP2002041612A (ja) * 2000-07-31 2002-02-08 Fujitsu Ltd 情報配信方法及び装置
JP2009116472A (ja) * 2007-11-02 2009-05-28 Pioneer Electronic Corp 広告提供サーバ、利用者端末装置、広告提供方法、広告提示方法、広告提供プログラム、広告提示プログラム、および記録媒体
JP2009543191A (ja) * 2006-06-30 2009-12-03 マイクロソフト コーポレーション プライバシーを強化し障害を最小限にするために、キャッシュおよびローカル分析を用いてクライアントサイドのダイレクトマーケティング（ｄｉｒｅｃｔｅｄｍａｒｋｅｔｉｎｇ）を実施する方法およびアーキテクチャ
US20100250348A1 (en) * 2009-03-25 2010-09-30 Microsoft Corporation Platform or user sensitive advertising

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US20100094707A1 (en) * 2008-10-10 2010-04-15 Carl Johan Freer Method and platform for voice and location-based services for mobile advertising
KR20100072795A (ko) * 2008-12-22 2010-07-01 주식회사 케이티 콘텐츠 온톨로지를 이용한 광고 콘텐츠 제공 장치 및 그 방법
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Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002041612A (ja) * 2000-07-31 2002-02-08 Fujitsu Ltd 情報配信方法及び装置
JP2009543191A (ja) * 2006-06-30 2009-12-03 マイクロソフト コーポレーション プライバシーを強化し障害を最小限にするために、キャッシュおよびローカル分析を用いてクライアントサイドのダイレクトマーケティング（ｄｉｒｅｃｔｅｄｍａｒｋｅｔｉｎｇ）を実施する方法およびアーキテクチャ
JP2009116472A (ja) * 2007-11-02 2009-05-28 Pioneer Electronic Corp 広告提供サーバ、利用者端末装置、広告提供方法、広告提示方法、広告提供プログラム、広告提示プログラム、および記録媒体
US20100250348A1 (en) * 2009-03-25 2010-09-30 Microsoft Corporation Platform or user sensitive advertising

Also Published As

Publication number Publication date
TW201303773A (zh) 2013-01-16
KR20140043765A (ko) 2014-04-10
WO2013003161A1 (en) 2013-01-03
US20130006754A1 (en) 2013-01-03
CN103635924A (zh) 2014-03-12
EP2727062A4 (en) 2014-12-24
EP2727062A1 (en) 2014-05-07

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