CN103258288A - Advertisement pushing method and system - Google Patents
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- CN103258288A CN103258288A CN201310220455XA CN201310220455A CN103258288A CN 103258288 A CN103258288 A CN 103258288A CN 201310220455X A CN201310220455X A CN 201310220455XA CN 201310220455 A CN201310220455 A CN 201310220455A CN 103258288 A CN103258288 A CN 103258288A
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Abstract
The invention provides an advertisement pushing method and system. The method includes the following steps: (1) receiving advertisement types set and accepted by registered terminal users according to personal reference, and receiving registered advertisement content of register companies and persons needing advertising, preset advertising cost and terminal types chosen for receiving advertisements; (2) pushing the advertisements to all terminals belonging to the terminal types; (3) transferring cost deposited by the register companies and the persons needing the advertising in advance to accounts of the terminal users according to due amount. The advertisement pushing method and system provides possibility that the terminal users can directly get rewarded through the advertisements, improves willing that users browse the advertisements on terminals or carriers used by the users, and therefore makes advertising effects be better. The advertisements are sent to the terminals truly needing the advertisements, and the advertisement pushing method and system supports advertising services at petty expenses and at large cost and is beneficial for better use of network carriers in the advertising and publishing field.
Description
Technical field
The present invention relates to network promotion technical field, relate in particular to a kind of advertisement sending method and reach the system that is used for realizing this method.
Background technology
The existing network method of advertisement spreading only is confined to satisfy the interaction between advertiser and the network carrier, and is concrete:
The first step, the unit that needs the input advertisement and the agreement that network carrier is reached advertisement putting;
Second step, network carrier placing advertisement.For example: advertiser is by arranging advertisement with website operator, in the website placing advertisement.
The major defect of existing method comprises:
1, the network carrier user to read the result of advertisement actively or passively be that advertising carrier benefits, the user can not obtain any income, usually can experience on the contrary and be harassed.
2, because the adline that the advertising carrier faced of network carrier family shows wishes that with individual subscriber the type of paying close attention to is irrelevant, be presented on the user in front be that adline is too bad too much, in fact do not have real advertisement function.
3, because the restriction of existing advertisement sending method makes that the advertisement pushing scope is wide, area is big, frequency is high, the price of advertisement putting generally is higher than the price that the client of small business can bear, and is unfavorable for real products propaganda.
Summary of the invention
In view of this, be necessary at the problem of mentioning in the background technology, provide a kind of and realize products propaganda more effectively and can be commercial audience bringing the advertisement sending method of good experience and the system of this method of realization.
The present invention is achieved by the following technical solutions:
A kind of advertisement sending method, it may further comprise the steps:
Receive the adline of personal like's acceptance of registered terminal user's setting, and, receive to need throw in the terminal type of the described advertisement of reception of the advertisement putting expense of ad content, searching key word, setting of the registered units of advertisement and individual's registration and selection;
With described advertisement pushing on all terminals that belong to described terminal type;
With described need to throw in the registered units of advertisement and expense that the individual prestores according to a preconcerted arrangement number transfer on described terminal user's the account.
Described with described advertisement pushing on all terminals that belong to described terminal type, specifically comprise: the chained address of described advertisement or thumbnail are sent on described all terminals that belong to described terminal type, then, receive the operation that described terminal user opens described chained address or thumbnail, the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described terminal; Perhaps, directly the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described terminal; Perhaps, the information that described advertisement is pushed knows described terminal user by display screen or the audio output port of described terminal, then, receive the selection operation whether described terminal user is ready to browse described advertisement,, described advertisement content is shown in the mode of literal and/or picture and/or video and/or audio described advertisement content by described terminal or play for being as selection result; Perhaps, receive the operation of the described terminal user's who belongs to described terminal type searching key word, will meet ad content searching requirement and that be registered and show by described terminal in the mode of literal and/or picture and/or link and/or video and/or audio or play.
Described with after the step of described advertisement pushing on all terminals that belong to described terminal type, also comprise: receive described needs and throw in the selection the operation whether unit of advertisement allows unregistered anonymous browse advertisements, as selection result for being, then the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described anonymous terminal, then, from described expense of need throwing in deduction agreement number the registered units of advertisement and the expense that the individual prestores.
Described anonymous comprises: unregistered new user, or do not have the registered user of login or login duration long registered user.
Before the step of described advertisement pushing on all terminals that belong to described terminal type, also comprise: receive the hope that registered terminal user sets and receive the minimum income that advertisement is obtained.
A kind of advertisement pushing system, it comprises: one first receiver module is used for receiving the adline that personal like that registered terminal user sets accepts;
One second receiver module be used for to receive need is thrown in the terminal type of the described advertisement of reception of the advertisement putting expense of ad content, setting of the registered units of advertisement and individual's registration and selection;
One pushes module, is used for described advertisement pushing to all terminals that belong to described terminal type;
One module of transferring accounts, be used for described need to throw in the registered units of advertisement and expense that the individual prestores according to a preconcerted arrangement number transfer to described terminal user's account.
Described propelling movement module specifically is used for: chained address or the thumbnail of described advertisement are sent to described all terminals that belong to described terminal type, then, receive the operation that described terminal user opens described chained address or thumbnail, the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described terminal; Perhaps, directly the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described terminal; Perhaps, the information that described advertisement is pushed knows described terminal user by display screen or the audio output port of described terminal, then, receive the selection operation whether described terminal user is ready to browse described advertisement,, described advertisement content is shown in the mode of literal and/or picture and/or video and/or audio described advertisement content by described terminal or play for being as selection result; Perhaps, receive the operation of the described terminal user's who belongs to described terminal type searching key word, will meet ad content searching requirement and that be registered and show by described terminal in the mode of literal and/or picture and/or link and/or video and/or audio or play.
Described propelling movement module specifically is used for: receive described needs and throw in the selection the operation whether unit of advertisement allows unregistered anonymous browse advertisements, as selection result for being, then the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described anonymous terminal, then, from described expense of need throwing in deduction agreement number the registered units of advertisement and the expense that the individual prestores.
Described anonymous comprises: unregistered new user, or do not have the registered user of login or login duration long registered user.
Described first receiver module also is used for: the hope that receives registered terminal user's setting receives the minimum income that advertisement is obtained.
Compared with prior art, the invention has the advantages that:
1, provides the possibility that directly obtains to repay because of advertisement for the user, change the pattern of existing advertisement putting, make the user obtain better advertisement and browse impression, improve the user and throw in the wish of advertisement for quilt on its employed terminal or section body, thereby make advertising effect better;
2, because the advertisement putting mode of the confrontational formula of covering the sky and the earth of the present invention one, but take mode with a definite target in view, advertisement putting is arrived the terminal that really needs, so can support the advertisement putting business of nominal fee and wholesale expense simultaneously, be conducive to network carrier is used for the advertising field better, highly beneficial for the product promotion of medium-sized and small enterprises.
Description of drawings
Fig. 1 is the schematic flow sheet of the embodiment of the invention one.
Embodiment
Embodiment one:
Present embodiment provides a kind of advertisement sending method, and as shown in Figure 1, this method may further comprise the steps:
Receive the adline of personal like's acceptance of registered terminal user's setting, and, receiving needs to throw in the registered units of advertisement and the ad content of individual's registration, searching key word, the terminal type of the advertisement putting expense of setting and the described advertisement of reception of selection: terminal user and the unit that needs to throw in advertisement all need registration in advance, the account of Login Register number, then, described terminal user just can set the adline of personal like's acceptance and wish to receive the minimum income that advertisement is obtained, and ad content just can be registered by the described unit that needs to throw in advertisement, set the terminal type of the described advertisement of reception of advertisement putting expense and selection; The minimum income that described hope reception advertisement is obtained refers to that the terminal user wishes oneself whenever to browse the minimum income that an advertisement can obtain, and the advertisement that is higher than described minimum income all can be pushed on the described terminal; The terminal type of the registered units of described needs input advertisement and the described advertisement of reception of personal choice can be that described unit is initiatively selected, and also can be the existing selection of described unit acquiescence;
With described advertisement pushing on all terminals that belong to described terminal type: specifically comprise following several situation: 1, the chained address of described advertisement or thumbnail are sent on described all terminals that belong to described terminal type, then, receive the operation that described terminal user opens described chained address or thumbnail, described advertisement content is shown the mode of described advertisement content with literal and/or picture and/or video and/or audio or broadcast by described terminal; 2, directly the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described terminal; 3, information that described advertisement is pushed knows described terminal user by display screen or the audio output port of described terminal, then, receive the selection operation whether described terminal user is ready to browse described advertisement,, described advertisement content is shown in the mode of literal and/or picture and/or video and/or audio described advertisement content by described terminal or play for being as selection result; 4 or, receive the operation of the described terminal user's who belongs to described terminal type searching key word, will meet ad content searching requirement and that be registered and show by described terminal in the mode of literal and/or picture and/or link and/or video and/or audio or play; The 4th kind of above-mentioned situation is specially: the terminal user is for example searching for required thing or the recommended information of thing in the search engines such as Baidu, google, yahoo, for example the user is in Baidu's search " Camry ", so, the car of the favor information that this car will be recommended by system and relevant class, the highest preferential 30,000 as: Camry Nan Ping shop, the Accord of Honda, the sounds of nature made in Japan, from Pa Shate etc. like this, can save the trouble of user's detailed search greatly;
With described need to throw in the registered units of advertisement and expense that the individual prestores according to a preconcerted arrangement number transfer on described terminal user's the account: in fact, before with the step of described advertisement pushing on all terminals that belong to described terminal type, also comprise an account inquiries action, whether the amount of money of namely inquiring about in described registered units of need throwing in advertisement and individual's the login account is enough, as inadequately, just can carry out advertisement pushing after also needing to supplement with money.
Described with described advertisement pushing on all terminals that belong to described terminal type, described with after the step of described advertisement pushing on all terminals that belong to described terminal type, also comprise: receive described needs and throw in the selection the operation whether unit of advertisement allows unregistered anonymous browse advertisements, as selection result for being, then the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described anonymous terminal, then, from described expense of need throwing in deduction agreement number the registered units of advertisement and the expense that the individual prestores; Described anonymous comprises: unregistered new user, or do not have the registered user of login or login duration long registered user.
In fact, the above is in the mode of literal and/or picture and/or video and/or audio, in most cases, specifically comprise: the mode that advertisement presents is literal+link, static images+link, dynamically figure+link, video+link or flash+ link, also may be the stack of above-mentioned several forms.
Before the step of described advertisement pushing on all terminals that belong to described terminal type, also comprise: receive the hope that registered terminal user sets and receive the minimum income that advertisement is obtained: this minimum income can be the number that user of described terminal initiatively sets, and all expenses of being ready to give its browse advertisements are higher than the advertisement of this number just can be pushed to this terminal; Also can be a number of system default, can be chosen as " 0 ", represent that namely described terminal user agrees that the advertisement of the expense that all are ready to give its browse advertisements all can be pushed to described terminal.
Embodiment two:
Present embodiment provides a kind of advertisement pushing system, and it comprises: one first receiver module is used for receiving the adline that personal like that registered terminal user sets accepts;
One second receiver module be used for to receive need is thrown in the terminal type of the described advertisement of reception of the advertisement putting expense of ad content, searching key word, setting of the registered units of advertisement and individual's registration and selection;
One pushes module, is used for described advertisement pushing to all terminals that belong to described terminal type;
One module of transferring accounts, be used for described need to throw in the registered units of advertisement and expense that the individual prestores according to a preconcerted arrangement number transfer to described terminal user's account.
Described propelling movement module specifically is used for: chained address or the thumbnail of described advertisement are sent to described all terminals that belong to described terminal type, then, receive the operation that described terminal user opens described chained address or thumbnail, the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described terminal; Perhaps, directly the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described terminal; Perhaps, the information that described advertisement is pushed knows described terminal user by display screen or the audio output port of described terminal, then, receive the selection operation whether described terminal user is ready to browse described advertisement,, described advertisement content is shown in the mode of literal and/or picture and/or video and/or audio described advertisement content by described terminal or play for being as selection result; Perhaps, receive the operation of the described terminal user's who belongs to described terminal type searching key word, will meet ad content searching requirement and that be registered and show by described terminal in the mode of literal and/or picture and/or link and/or video and/or audio or play.
Described propelling movement module specifically is used for: receive described needs and throw in the selection the operation whether unit of advertisement allows unregistered anonymous browse advertisements, as selection result for being, then the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described anonymous terminal, then, from described expense of need throwing in deduction agreement number the registered units of advertisement and the expense that the individual prestores.
Described anonymous comprises: unregistered new user, or do not have the registered user of login or login duration long registered user.
Described first receiver module also is used for: the hope that receives registered terminal user's setting receives the minimum income that advertisement is obtained.
The above embodiment has only expressed several embodiment of the present invention, and it describes comparatively concrete and detailed, but can not therefore be interpreted as the restriction to claim of the present invention.Should be pointed out that for the person of ordinary skill of the art without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection domain of patent of the present invention should be as the criterion with claims.
Claims (10)
1. an advertisement sending method is characterized in that, may further comprise the steps:
Receive the adline of personal like's acceptance of registered terminal user's setting, and, receive to need throw in the terminal type of the described advertisement of reception of the advertisement putting expense of ad content, searching key word, setting of the registered units of advertisement and individual's registration and selection;
With described advertisement pushing on all terminals that belong to described terminal type;
With described need to throw in the registered units of advertisement and expense that the individual prestores according to a preconcerted arrangement number transfer on described terminal user's the account.
2. method according to claim 1, it is characterized in that, described with described advertisement pushing on all terminals that belong to described terminal type, specifically comprise: the chained address of described advertisement or thumbnail are sent on described all terminals that belong to described terminal type, then, receive the operation that described terminal user opens described chained address or thumbnail, the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described terminal; Perhaps, directly the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described terminal; Perhaps, showing or playing display screen or the audio output port of the information that described advertisement is pushed by described terminal knows described terminal user, then, receive the selection operation whether described terminal user is ready to browse described advertisement,, described advertisement content is shown in the mode of literal and/or picture and/or video and/or audio described advertisement content by described terminal or play for being as selection result; Perhaps, receive the operation of the terminal user's belong to described terminal type searching key word, will meet advertisement searching requirement and that be registered and show or broadcast by described terminal in the mode of literal and/or picture and/or video and/or audio.
3. method according to claim 2, it is characterized in that, described with after the step of described advertisement pushing on all terminals that belong to described terminal type, also comprise: receive described needs and throw in the selection the operation whether unit of advertisement allows unregistered anonymous browse advertisements, as selection result for being, then the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described anonymous terminal, then, from described expense of need throwing in deduction agreement number the registered units of advertisement and the expense that the individual prestores.
4. method according to claim 3, it is characterized in that: described anonymous comprises: unregistered new user, or do not have the registered user of login or the long registered user of login duration.
5. according to the arbitrary described method of claim 1 to 4, it is characterized in that: before the step of described advertisement pushing on all terminals that belong to described terminal type, also comprise: receive the hope that registered terminal user sets and receive the minimum income that advertisement is obtained.
6. an advertisement pushing system is characterized in that, comprising: one first receiver module, for the adline of the personal like's acceptance that receives registered terminal user's setting;
One second receiver module be used for to receive need is thrown in the terminal type of the described advertisement of reception of the advertisement putting expense of ad content, setting of the registered units of advertisement and individual's registration and selection;
One pushes module, is used for described advertisement pushing to all terminals that belong to described terminal type;
One module of transferring accounts, be used for described need to throw in the registered units of advertisement and expense that the individual prestores according to a preconcerted arrangement number transfer to described terminal user's account.
7. system according to claim 6, it is characterized in that, described propelling movement module specifically is used for: chained address or the thumbnail of described advertisement are sent to described all terminals that belong to described terminal type, then, receive the operation that described terminal user opens described chained address or thumbnail, the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described terminal; Perhaps, directly the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described terminal; Perhaps, the information that described advertisement is pushed knows described terminal user by display screen or the audio output port of described terminal, then, receive the selection operation whether described terminal user is ready to browse described advertisement,, described advertisement content is shown in the mode of literal and/or picture and/or video and/or audio described advertisement content by described terminal or play for being as selection result; Perhaps, described system also comprises a search module, its be used for to receive the described terminal user who belongs to described terminal type searching key word operation and search out advertisement satisfactory and that be registered, described propelling movement module shows the mode of described advertisement content with literal and/or picture and/or link and/or video and/or audio or broadcast by described terminal again.
8.
According to claim 7System is characterized in that, described propelling movement module specifically is used for:
Whether receive the described unit that needs to throw in advertisement allows the selection of unregistered anonymous browse advertisements to operate, as selection result for being, then the mode of described advertisement content with literal and/or picture and/or video and/or audio shown or broadcast by described anonymous terminal, then, from described expense of need throwing in deduction agreement number the registered units of advertisement and the expense that the individual prestores.
9. system according to claim 8 is characterized in that, described anonymous comprises: unregistered new user, or do not have the registered user of login or login duration long registered user.
10. according to the arbitrary described system of claim 6 to 9, it is characterized in that described first receiver module also is used for: the hope that receives registered terminal user's setting receives the minimum income that advertisement is obtained.
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| CN201310220455XA CN103258288A (en) | 2013-06-05 | 2013-06-05 | Advertisement pushing method and system |
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| CN201310220455XA CN103258288A (en) | 2013-06-05 | 2013-06-05 | Advertisement pushing method and system |
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Cited By (12)
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| CN103957512A (en) * | 2014-04-02 | 2014-07-30 | 上海触乐信息科技有限公司 | Method, device and system for sending merchant popularization information to mobile terminal |
| CN104361510A (en) * | 2014-12-01 | 2015-02-18 | 北京金和软件股份有限公司 | Advertisement gain sharing method based on registered promotion code |
| CN105933760A (en) * | 2016-06-27 | 2016-09-07 | 欢聚时代文化传媒（北京）有限公司 | Method and device for delivering medium information to smart terminal |
| CN106301831A (en) * | 2015-05-21 | 2017-01-04 | 腾讯科技（深圳）有限公司 | Dynamic Configuration, dynamic configuration system, server and the user terminal of a kind of the Internet transmission information |
| CN107025564A (en) * | 2016-01-29 | 2017-08-08 | 深圳市艾特大师网络科技有限公司 | A kind of processing method for works, apparatus and system |
| CN107085798A (en) * | 2017-03-10 | 2017-08-22 | 重庆超禾科技有限公司 | Information management platform for enterprise |
| CN107833066A (en) * | 2017-09-20 | 2018-03-23 | 西安万像电子科技有限公司 | A kind of advertisement fee payment method, apparatus and system |
| CN108725935A (en) * | 2018-07-13 | 2018-11-02 | 王宝玺 | A kind of portable multi-function takeaway box and the advertisement pushing platform based on the takeaway box |
| CN111986592A (en) * | 2019-05-21 | 2020-11-24 | 深圳市福瑞达显示技术有限公司 | Advertisement fan screen system and control method thereof |
| CN112202901A (en) * | 2020-09-30 | 2021-01-08 | 中国银行股份有限公司 | Promotion information pushing method, device, equipment and medium |
| CN112884507A (en) * | 2021-02-05 | 2021-06-01 | 世纪蜗牛通信科技有限公司 | Advertisement marketing recommendation system based on user preference |
| CN117132330A (en) * | 2023-10-23 | 2023-11-28 | 蓝色火焰科技成都有限公司 | Intelligent advertisement method, device, equipment and storage medium based on big data |
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| CN103957512A (en) * | 2014-04-02 | 2014-07-30 | 上海触乐信息科技有限公司 | Method, device and system for sending merchant popularization information to mobile terminal |
| CN103957512B (en) * | 2014-04-02 | 2020-04-28 | 上海触乐信息科技有限公司 | Method, device and system for sending merchant promotion information to mobile terminal |
| CN104361510A (en) * | 2014-12-01 | 2015-02-18 | 北京金和软件股份有限公司 | Advertisement gain sharing method based on registered promotion code |
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| CN105933760A (en) * | 2016-06-27 | 2016-09-07 | 欢聚时代文化传媒（北京）有限公司 | Method and device for delivering medium information to smart terminal |
| CN107085798A (en) * | 2017-03-10 | 2017-08-22 | 重庆超禾科技有限公司 | Information management platform for enterprise |
| CN107085798B (en) * | 2017-03-10 | 2020-08-25 | 重庆超禾科技有限公司 | Information management platform for enterprises |
| CN107833066A (en) * | 2017-09-20 | 2018-03-23 | 西安万像电子科技有限公司 | A kind of advertisement fee payment method, apparatus and system |
| CN108725935A (en) * | 2018-07-13 | 2018-11-02 | 王宝玺 | A kind of portable multi-function takeaway box and the advertisement pushing platform based on the takeaway box |
| CN111986592A (en) * | 2019-05-21 | 2020-11-24 | 深圳市福瑞达显示技术有限公司 | Advertisement fan screen system and control method thereof |
| CN112202901A (en) * | 2020-09-30 | 2021-01-08 | 中国银行股份有限公司 | Promotion information pushing method, device, equipment and medium |
| CN112884507A (en) * | 2021-02-05 | 2021-06-01 | 世纪蜗牛通信科技有限公司 | Advertisement marketing recommendation system based on user preference |
| CN117132330A (en) * | 2023-10-23 | 2023-11-28 | 蓝色火焰科技成都有限公司 | Intelligent advertisement method, device, equipment and storage medium based on big data |
| CN117132330B (en) * | 2023-10-23 | 2024-01-30 | 蓝色火焰科技成都有限公司 | Intelligent advertisement method, device, equipment and storage medium based on big data |
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