CN102572079A - Mobile communication device - Google Patents

Mobile communication device Download PDF

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Publication number
CN102572079A
CN102572079A CN2010106138055A CN201010613805A CN102572079A CN 102572079 A CN102572079 A CN 102572079A CN 2010106138055 A CN2010106138055 A CN 2010106138055A CN 201010613805 A CN201010613805 A CN 201010613805A CN 102572079 A CN102572079 A CN 102572079A
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China
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mobile communication
module
content
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CN2010106138055A
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Chinese (zh)
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樊晓龙
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英华达(南京)科技有限公司
英华达(西安)通信科技有限公司
英华达股份有限公司
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Priority to CN2010106138055A priority Critical patent/CN102572079A/en
Publication of CN102572079A publication Critical patent/CN102572079A/en

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Abstract

The invention discloses a mobile communication device, which can comprise a processing unit, a display module and/or a sound effect module. The display module is used for displaying a picture, the sound effect module is used for playing sound effect, the processing unit is respectively connected with the display module and the sound effect module in coupled mode, and the processing unit can be distributed in a selected advertising area in the picture according to picture contents of the picture and control the display module to display advertising contents in the advertising area. In addition, when the sound effect module is left unused, the processing unit can control the sound effect module to play advertising sound effects.

Description

移动通信装置 The mobile communication apparatus

技术领域 FIELD

[0001] 本发明涉及模组ー种移动通信装置,且特别是有关于ー种移动通信装置上的广告机制。 [0001] The present invention relates to a mobile communication device module ー species, and in particular advertising mechanisms on mobile communication device ー species.

背景技术 Background technique

[0002] 随着电子通信技术的发展,目前,可连网的移动通信装置已十分普及,如手机、智慧型手机、个人数位助理(personal digital assistant,PDA)等电子装置。 [0002] With the development of electronic communications technology, at present, mobile communication devices can be networked has been very popular, such as cell phones, smart phones, personal digital assistants (personal digital assistant, PDA), and other electronic devices. 使用者经常透过移动通信装置以移动上网或无线通信方式浏览网页、分享档案、传送多媒体讯息等。 Users often via a mobile communication device or a wireless communication mobile Internet web browsing, file sharing, multimedia messaging transport the like. 随着移动网络的普及,透过移动上网的网页浏览流量毎年逐步上升,甚至有逐渐赶上一般电脑装置的网页流量的趋势。 With the popularity of mobile networks, web browsing through mobile Internet traffic gradually increased every year, even gradually catch up with the general trend in web traffic computer device.

[0003] 此外,在现今的广告行销管道之中,透过手机等移动通信装置进行广告行销的效果已经不逊于任何传统广告媒体(如电视、广播或报章杂志等),早期的手机广告大多透过电话语音拨打、寄发广告短信或是在网页或应用程式中显示广告画面。 [0003] In addition, in today's advertising marketing channels, the effect of advertising and marketing through mobile phones and other mobile communication devices have not inferior to any traditional advertising media (such as television, radio or newspapers and magazines, etc.), mostly through early mobile advertising through the telephone voice call, send advertising messages or show ads on the page or screen app. 然而,这些广告做法大多在某些程度上影响使用者的正常使用,使得使用者感到厌烦或不悦。 However, most of these advertising practices affect the normal use of the user to some extent, so that the user feels bored or unhappy.

[0004] 例如,接获特定电话来电,接听后发现是语音广告、系统滥发的罐头广告短信、占据整个手机屏幕的广告讯息等广告方式,都很可能造成使用者不良的使用体验。 [0004] For example, received a specific phone calls, voice after answering found an ad, canned spam advertising messages, the phone takes up the entire screen advertising messages and other advertising methods, are likely to result in a poor user experience. 不佳的广告方式甚至可能对广告产品造成反效果。 Poor advertising may even backfire on advertising products.

[0005] 因此,在日渐成长手机广告市场中,亟需ー种有效率且能兼顾使用者感受的广告方式,让使用者在正常使用手机各种应用功能之余,仍能有效率地将广告内容传递给使用者,达到最佳的广告效果。 [0005] Thus, in an increasingly growing mobile advertising market, the need ー kinds of efficient and can take into account the user experience of advertising, allowing users to use the phone in the normal function of a variety of applications apart, still efficiently ads content delivery to the user, to achieve the best advertising effectiveness.

发明内容 SUMMARY

[0006] 为了解决上述问题,本发明掲示一种移动通信装置,其可在最小程度影响使用者正常操作的情况下,有效地将广告讯息的内容传递给使用者,其广告播放的方式主要可包含动态地利用画面空白区域作为广告区域、于画面中指定一部分的固定区域作为广告区域、信息内容的开头处及/或结尾处插入广告区域、使用动态的弹出广告或利用无背景音效时播放广告音效等方式。 [0006] In order to solve the above problems, the present invention is shown kei A mobile communication device, which may be minimal in case of impact the user's normal operation, effectively transfer the contents of the advertisement message to the user, which may be the main mode of playing advertising comprising playing ads when dynamically using the screen blank area as an advertising area, specify a fixed partial region in the picture as an advertising area, at the beginning of the content and / or end of insert ads regions using a dynamic pop-up ads or with no background sound sound effects and other means. 藉此,让使用者、系统商与广告业主都得到最满意的效果。 In this way, let your users, business owners and advertising have been the most satisfactory results.

[0007] 因此,本发明内容的一态样是在提供一种移动通信装置,其包含显示模块以及处理单元。 [0007] Accordingly, one aspect of the present disclosure is to provide a mobile communication device, comprising a display module and a processing unit. 显示模块用以显示一画面。 A display module for displaying a screen. 处理单元与显示模块耦接,处理单元根据画面的画面内容分布于该画面中选定广告区域,并控制该显示模块于该广告区域显示广告内容。 The processing unit is coupled to the display module, the processing unit region in accordance with the selected ad content distribution picture to the picture screen, and controls the display module to display the advertisement content in the advertisement area.

[0008] 根据本发明内容的ー实施例,处理单元根据画面内容分布于该画面中动态地选取一画面空白区域作为该广告区域。 [0008] According to embodiments of the present disclosure ー, the processing unit dynamically select a picture area as a blank area in the advertisement picture depending on the contents of the distribution.

[0009] 根据本发明内容的另ー实施例,处理单元根据画面内容分布于该画面中指定一固定区域作为该广告区域。 [0009] According to another embodiment of the present disclosure ー embodiment, the processing unit depending on the contents distributed in the screen designated as a fixed region of the advertising area. 于此实施例中,该画面更包含依序排列的多个信息区域,其中该固定区域位于上述这些信息区域其中两者之间。 In this embodiment, the picture information region further comprises a plurality of sequentially arranged, wherein the fixing region is located between the two areas wherein these information. 此外,信息区域可包含状态栏区域、标题区域、显示内容区域以及功能按钮区域。 In addition, the information area may include a status bar area, the header area, the contents of the display area and the function button area. [0010] 根据本发明内容的另ー实施例,其中该画面包含显示内容区域,显示内容区域用以显示一信息内容,处理单元于信息内容的开头处与结尾处至少其ー插入广告区域。 [0010] According to the present ー another embodiment of the invention, wherein the content area includes a display screen, displaying a content region for displaying information content at the beginning and at the end of the processing unit in which the information content of at least ー advertising insertion region.

[0011] 根据本发明内容的另ー实施例,其中该处理単元根据该画面内容分布于该画面中动态地形成ー弹出区域作为该广告区域。 [0011] According to another embodiment of the present disclosure ー embodiment, wherein the processing element is formed radiolabeling ー eject the advertising area according to the area as a moving picture content distributed in the screen.

[0012] 根据本发明内容的另ー实施例,其中当使用者点选该广告区域时,该处理单元根据该广告内容执行一相对应操作。 [0012] According to another embodiment of the present disclosure ー embodiment, wherein when the user clicks the advertisement region, the processing unit performs a corresponding operation according to the advertisement content. 于此实施例中,相对应操作包含执行电话拨打程序、短信发送程序、多媒体短信发送程序、电子邮件发送程序、开启浏览器页面程序、开启即时通信页面程序、新增联系方式程序以及开启地图显示页面程序中至少其一。 In this embodiment, the corresponding operation includes the implementation of a program to dial phone, SMS, multimedia message sending program, send e-mail program, open the browser page program, the page open instant messaging program, contact the program and open new map display at least one page of the program.

[0013] 根据本发明内容的另ー实施例,移动通信装置还包含音效模块,其用以播放一音效,该处理単元与该音效模块耦接,其中当该音效模块闲置吋,该处理单元控制音效模块播放广告音效。 [0013] According to another ー contents embodiment of the invention, the mobile communication device further comprises a sound module for playing a sound, the process radiolabeling element and the sound module is coupled to, wherein when the audio module is idle inch, the processing unit controls sound module to play audio ads.

[0014] 本发明内容的另ー态样是在提供一种移动通信装置,其包含音效模块以及处理单元。 [0014] Another aspect ー is to provide a mobile communication apparatus of the present disclosure, comprising a processing unit and a sound module. 音效模块用以播放音效。 Sound module to play a sound. 处理单元与该音效模块耦接,其中当该音效模块闲置吋,该处理单元控制该音效模块播放ー广告音效。 The processing unit is coupled to the audio module, the audio module, wherein when the idle-inch, the processing unit controls the sound module to play ー advertising sounds.

附图说明 BRIEF DESCRIPTION

[0015] 为让本掲示内容的上述和其他目的、特征、优点与实施例能更明显易懂,结合附图说明如下: [0015] In order to make the contents of the present kei illustrated above and other objects, features, advantages and embodiments can be more fully understood in conjunction with the accompanying drawings described as follows:

[0016] 图1绘示了根据本发明的一实施例中移动通信装置的功能方块示意图; [0016] FIG 1 illustrates a functional block diagram of an embodiment of the mobile communication apparatus according to the present embodiment of the invention;

[0017] 图2绘示了根据本发明的一实施例中显示模块所显示的画面其画面内容分布的示意图; [0017] FIG. 2 is a schematic block diagram illustrating a screen displayed according to their picture content distribution shows an embodiment of the present invention;

[0018] 图3A绘示了根据本发明的一实施例中显示模块所显示的画面其画面内容分布的示意图; [0018] Figure 3A illustrates a schematic diagram of a display screen module according to the picture contents distribution shows an embodiment of the present invention;

[0019] 图加绘示了根据本发明的另ー实施例中显示模块所显示的画面其画面内容分布的示意图; [0019] FIG plus a schematic diagram illustrating the distribution of its content according to the display screen examples displayed on a screen module ー another embodiment of the present invention;

[0020] 图4绘示了根据本发明的一实施例中显示模块所显示的画面其画面内容分布的示意图;以及 [0020] FIG 4 illustrates a block schematic diagram of a screen displayed on the picture contents distribution shows an embodiment according to the present invention; and

[0021] 图5绘示了根据本发明的一实施例中显示模块所显示的画面其画面内容分布的示意图;以及 [0021] FIG. 5 shows a schematic diagram of a content distribution according to the picture displayed on the display screen of a module embodiment of the present invention; and

[0022] 图6绘示了根据本发明的一实施例中移动通信装置根据该广告内容执行相对应操作的方法流程图。 [0022] FIG. 6 illustrates a flowchart of a method in a mobile communication apparatus performs corresponding operation according to the advertisement content according to an embodiment of the present invention.

具体实施方式 Detailed ways

[0023] 于本发明中掲示一种移动通信装置,移动通信装置可包含处理单元、显示模块及/ 或音效模块,本发明的移动通信装置可在最小程度影响使用者正常操作的情况下,利用各种方式有效率地将广告讯息的内容以显示模块或音效模块传递给使用者,以取代可能妨碍移动通信装置正常使用的传统广告方式。 [0023] in the present invention is shown in kei A mobile communication device, a mobile communication device may comprise a processing unit, a display module and / or audio module, a mobile communication apparatus according to the present invention may be minimal in case of impact the user's normal operation, using there are various ways to efficiently your message to the content display module or the sound module to deliver to the user to replace the traditional advertising may hinder normal use of the mobile communication device.

[0024] 请參阅图1,其绘示了根据本发明的一实施例中移动通信装置100的功能方块示意图。 [0024] Referring to FIG. 1, which illustrates a schematic diagram in accordance with an embodiment of the present invention, a mobile communication apparatus according to a functional block 100. 如图1所示,移动通信装置100包含处理单元102、显示模块104及音效模块106,但本发明并不以此为限。 As shown in FIG 1, the mobile communication device 100 comprises a processing unit 102, a display module 104 and the audio module 106, but the present invention is not limited thereto. 实际应用中,移动通信装置100内部可进ー步包含通信模块(如3G 通信晶片)、定位模块(如GPS晶片)、储存模块(如快闪记忆体)、收音模块(如麦克风) 等各种移动通信装置100作为移动上网或语音通信所需的元件,视实际需求而定。 In practice, internal mobile communication device 100 may further include a communication module into ー (3G communication, such as a wafer), the positioning module (e.g. GPS chip), a storage module (e.g. flash memory), radio module (e.g., a microphone), etc. the mobile communication device 100 as a mobile Internet voice communication element or desired, depending on the actual needs.

[0025] 于此实施例中,移动通信装置100的显示模块104用以显示一画面。 [0025] In this embodiment, the display module 104 of the mobile communication device 100 for displaying a screen. 移动通信装置100可有效利用画面的各个位置妥善的设置广告区域以进行广告内容播放。 Screen 100 can be effectively utilized at various locations of the mobile communication apparatus is provided to properly advertisement area for advertising content playback. 请ー并參阅图2,其绘示根据本发明的ー实施例中显示模块104所显示的画面120a其画面内容分布的示意图。 Please refer to FIG ー and 2, which illustrates a schematic diagram in accordance with the present invention ー screen 120a of the display module 104 which displays the screen contents distribution embodiment.

[0026] 如图2所示,画面120a的画面内容分布中包含许多信息区域,于此实施例中,画面120a中的信息区域包含状态栏区域121、标题区域122、显示内容区域123以及功能按钮区域124。 [0026] As shown, the screen content distribution screen 120a contains a lot of information area 2, in this embodiment, the screen information area 120a contains status bar area 121, the header area 122, the display area 123, and function buttons 124 area.

[0027] 目前,移动通信装置100可能设置有大尺寸的显示模块104。 [0027] Currently, mobile communication device 100 may be provided with a large-sized display module 104. 当使用的过程中当画面120a中显示内容较单纯时(例如待机画面或时间显示等),可能在画面120a的显示内容区域123周围留下一定大小的空白,例如,图2中显示内容区域123与功能按钮区域124之间的画面空白区域125。 When the use of the process more simple when the display content (e.g., a standby screen display or time) screen 120a, it may be left blank in a certain amount of area around the display screen 120a of the content 123, for example, display the content region 123 in FIG. 2 between the screen and the function button regions 124 blank area 125.

[0028] 于部份情况下,画面空白区域125可能占据画面120a相当大的部份,若其未显示任何信息相当可惜,于本发明中,移动通信装置100的处理单元102根据画面内容分布于画面120a中动态地选取该画面空白区域125作为广告区域,并控制显示模块104于广告区域(即画面空白区域125)显示广告内容。 [0028] under most circumstances, a blank screen area 125 may occupy a substantial portion of the screen 120a, if it does not display any information but rather, in the present invention, the processing unit 100 of the mobile communication device 102 according to the picture content distributed in dynamically select screen 120a of the screen 125 as a blank area of ​​the advertisement area, and controls the display module 104 displays the advertisement area advertisement content (i.e., a blank area of ​​the screen 125).

[0029] 也就是说,处理单元102可动态地寻找画面120a中画面空白区域125加以利用, 藉此在不影响使用者正常使用情况下进行广告播放。 [0029] That is, the processing unit 102 may dynamically find a blank area 120a picture screen 125 be utilized, whereby the user does not affect the advertisement play under normal use. 然而,本发明的移动通信装置100的广告播放机制并不以此为限。 However, the mobile communication device advertising on a playback mechanism 100 of the present invention is not limited thereto.

[0030] 请ー并參阅图3A与图3B,图3A绘示了根据本发明的ー实施例中显示模块104所显示的画面120b其画面内容分布的示意图。 [0030] Please refer to FIGS. 3A and ー and FIG. 3B, FIG. 3A illustrates a schematic diagram of a screen display module 104 and 120b display the picture contents distribution ー embodiment according to the present invention. 图加绘示了根据本发明的另ー实施例中显示模块104所显示的画面120c其画面内容分布的示意图。 FIG plus schematic diagram illustrating a display example of a display screen module 104 120c their picture content distribution ー accordance with another embodiment of the present invention.

[0031] 于图3A中,画面120b的画面内容分布中包含许多信息区域,于此实施例中,画面120b中的信息区域包含依序排列的状态栏区域121、标题区域122、显示内容区域123以及功能按钮区域124。 [0031] in FIG. 3A, the screen of the content distribution screen 120b contains many information areas, In this embodiment, the screen information area 120b contains status bar area 121 sequentially arranged, header area 122, the display area 123 and a function button area 124. 于特别注意的是,于此实施例中,移动通信装置100的处理单元102根据画面内容分布于画面102b中指定一固定区域1¾作为广告区域,并控制显示模块104于广告区域(即固定区域126)显示广告内容(例如跑马灯广告)。 Note that in particular, in the embodiment, the processing unit 100 of the mobile communication device 102 specifies the distribution depending on the contents on a screen in a fixed region 102b 1¾ as an advertising area, and controls the display module 104 in this embodiment in the advertising area (i.e., the fixed region 126 ) display ad content (such as marquees advertising).

[0032] 固定区域126位于上述信息区域(状态栏区域121、标题区域122、显示内容区域123以及功能按钮区域124)其中两者之间。 [0032] 126 is positioned in the region of the fixed information zone (status bar area 121, the header area 122, the display area 123 and a function button area 124) wherein between the two. 于图3A的实施例中,固定区域1¾位于状态栏区域121与标题区域122之间,但本发明并不以此为限。 In the embodiment of FIG. 3A, the fixed region 1¾ status bar area 121 located between the header region 122, but the present invention is not limited thereto.

[0033] 举例来说,如图加中绘示固定区域1¾其所在位置的另ー种可能实施方式,画面120c的画面内容分布中包含许多信息区域,于此实施例中,画面120c中的信息区域包含依序排列的状态栏区域121、标题区域122、显示内容区域123以及功能按钮区域124。 [0033] For example, the fixed area shown plus in FIG 1¾ its position in other species ー possible embodiment, the screen content distribution screen 120c comprises a plurality of information areas, In this embodiment, the information screen 120c region comprising sequentially arranged status bar area 121, the header area 122, the display area 123 and a function button area 124. 于图3B中,移动通信装置所指定的固定区域1¾可位于状态栏区域121与标题区域122之间。 In Figure 3B, designated by the mobile communication device may be located between the fixing region 1¾ status bar area 121 and the header region 122.

[0034] 也就是说,移动通信装置100可在画面中多个信息区域(如状态栏区域121、标题区域122、显示内容区域123以及功能按钮区域124)之间设置ー个固定的广告区域,藉此在不影响使用者正常使用情况下进行广告播放。 [0034] That is, a plurality of information areas 100 may be a mobile communication device on a screen (e.g. status bar area 121, a title area 122, content display region 124 and region 123 function button) is provided ー advertisement area between the fixed, whereby the user does not affect the normal use case for ad playback. 然而,本发明的移动通信装置100的广告播放机制并不以此为限。 However, the mobile communication device advertising on a playback mechanism 100 of the present invention is not limited thereto.

[0035] 请ー并參阅图4,图4绘示了根据本发明的ー实施例中显示模块104所显示的画面120d其画面内容分布的示意图。 [0035] Please refer to FIG. 4 and ー, FIG 4 illustrates a schematic diagram of a screen display module 104 which 120d according to the display screen of a content distribution ー embodiment of the present invention.

[0036] 于图4中,画面120d的画面内容分布中包含许多信息区域,如状态栏区域121、标题区域122、显示内容区域123以及功能按钮区域124。 [0036] in FIG. 4, the screen content distribution screen 120d contains a lot of information areas, such as the status bar area 121, the header area 122, the display area 123 and a function button area 124.

[0037] 如图4所示,显示内容区域123显示一信息内容123a,于此实施例中,移动通信装置100的处理单元102可在信息内容123a的开头处与结尾处其中至少ー处,插入一个广告区域。 [0037] As shown in FIG 4, the display area 123 displays the contents of a content information 123a, in the embodiment, the processing unit 102 of the mobile communication device 100 may ー at least at the beginning and at the end of the message content 123a of this embodiment, the insertion an advertising area. 如图4中,于信息内容123a的开头处形成一个插入的广告区域127,并利用其显示ー广告内容。 As shown in FIG. 4, an inserted advertisement area 127 is formed at the beginning of the content information 123a, and use that displays ー advertising content.

[0038] 也就是说,移动通信装置100可在显示内容区域123的信息内容123a的前后插入ー广告区域,藉此在不影响使用者正常使用情况下进行广告播放。 [0038] That is, the mobile communication device 100 may be inserted before and after the region ー ad content information content display area 123 123a, whereby the user does not affect the advertisement play under normal use. 然而,本发明的移动通信装置100的广告播放机制并不以此为限。 However, the mobile communication device advertising on a playback mechanism 100 of the present invention is not limited thereto.

[0039] 请ー并參阅图5,图5绘示了根据本发明的ー实施例中显示模块104所显示的画面120e其画面内容分布的示意图。 [0039] Please refer to FIG. 5 and ー, FIG. 5 shows a schematic diagram of a screen display module 104 which 120e according to the display screen of a content distribution ー embodiment of the present invention.

[0040] 于图5中,移动通信装置100的处理模块102可根据画面内容分布于画面120e中动态地形成弹出区域1¾作为广告区域,并利用其显示ー广告内容,藉此在不影响使用者正常使用情况下进行广告播放。 [0040] in FIG. 5, the processing module 102 of the mobile communication device 100 may be distributed depending on the contents on a screen 120e are formed as a pop-up area is dynamically 1¾ advertising area, which displays ー using advertising content, whereby the user does not affect Advertising normal playback use case. 然而,本发明的移动通信装置100的广告播放机制并不以此为限。 However, the mobile communication device advertising on a playback mechanism 100 of the present invention is not limited thereto.

[0041] 此外,本发明的移动通信装置100除了利用显示模块104的各个位置以动态或固定方式形成广告区域之外,亦可采用声音方式进行广告播放。 Addition [0041] Further, the mobile communication device 100 according to the present invention except for using the respective position of the display module 104 in a dynamic advertising zone is formed or fixed, may be employed ad plays audio mode.

[0042] 如图1所示,移动通信装置100所包含的音效模块106可用以播放一音效(如语音通话、音乐档播放、背景音效、游戏音效、网页音效等),然而传统的移动通信装置使用过程中,音效模块经常处于闲置即未播放任何音效的状态。 [0042] As shown, the mobile communication device 100 comprises a sound module 106 may be used to play a sound (e.g., voice call, playing music files, background sound, game sound effects, sound effects, etc. page) 1, however, the conventional mobile communication device use, the audio module, i.e. often in idle state not play any sound. 本发明的移动通信装置100中,当音效模块106闲置吋,处理单元102可控制音效模块106播放广告音效。 The mobile communication device 100 according to the present invention, when the idle-inch audio module 106, audio processing unit 102 may control module 106 displays the advertising sounds. 此ー广告音效的播放可与前述广告画面配合使用,例如同时播放商品的广告画面与广告声音,但本发明并不以此为限,此实施例中的广告音效播放本身亦可独立运作。 This ad ー playback sound may be used with the screen advertising, for example while playing screen advertising goods and advertising sound, but the present invention is not limited thereto, audio playback embodiment ad itself can operate independently in this embodiment.

[0043] 此外,于上述实施例中,当使用者点选任ー广告区域吋,处理单元102根据该广告内容执行相对应操作。 [0043] Further, in the above embodiment, when the user click on any ad ー inch region, the processing unit 102 performs corresponding operations according to the advertisement content. 请參阅图6,图6绘示了根据本发明的一实施例中移动通信装置100 根据该广告内容执行相对应操作的方法流程图。 Refer to FIG. 6, FIG. 6 illustrates a flowchart of a method 100 executed in the mobile communication device according to embodiments of the advertising content corresponding to the operation in accordance with an embodiment of the present invention.

[0044] 首先,执行步骤S100,由处理单元102检测使用者点击广告区域。 [0044] First, a step S100, the processing unit 102 detects a user clicks on region.

[0045] 其中,上述广告区域的广告内容本身可隐含至少ー种联系方式的资讯内容,其中, 联系方式的资讯内容可包含电话号码、电子邮件信箱、网页超连结、即时通信软体帐号、电子名片与业者通信地址等相关资讯至少其一。 [0045] where the advertisement area advertising content itself can be implied information content of at least ー kinds of contact information, which the information content may include contact telephone numbers, e-mail, web hyperlinks, instant messaging software, account number, electronic business cards and mailing address industry and other relevant information at least one.

[0046] 接着,执行步骤S102,由处理单元102判断广告内容所包含的联系方式的资讯内容。 [0046] Next, execute step S102, the information content is determined by the advertisement content processing unit 102 included in the contact information.

[0047] 接着,执行步骤S104,由处理单元102建立并显示联系资讯列表,供使用者选择ー种联系方式。 [0047] Next, execute step S104, the establishment by the processing unit 102 and displays a list of contact information for the user to select species ー contact.

[0048] 接着,当使用者选择了一种联系方式吋,便执行步骤S106,由处理单元102执行对应该联系方式的相对应操作,例如相对应操作包含执行电话拨打程序、短信发送程序、多媒体短信发送程序、电子邮件发送程序、开启浏览器页面程序、开启即时通信页面程序、新增联系方式程序以及ー开启地图显示页面程序。 [0048] Next, when the user selects a contact inches, then perform step S106, the execution processing unit 102 of the corresponding contact should be operating, for example, include performing the operation corresponding to phone calls, SMS text message transmission, multimedia program to send text messages, e-mail program, open the browser page program, the page open instant messaging program, the new program as well as contact details page is displayed on a map ー program.

[0049] 举例来说,若广告内容隐含ー组电话号码,使用者便可选择透过拨打电话、发送短信或发送多媒体短信等方式通知广告业者;若广告内容隐含一組电子邮件信箱,使用者便可选择发送电子邮件通知广告业者;若广告内容隐含ー组网页超连结,使用者便可选择根据网页超连结开启ー浏览器页面;若广告内容隐含ー组即时通信软体帐号,使用者便可选择开启即时通信页面,进而与广告业者进行对谈;若广告内容隐含ー组电子名片,使用者便可选择在移动通信装置中新增广告业者的联系方式;若广告内容隐含ー组业者通信地址, 使用者便可选择在移动通信装置中开启对应该业者通信地址的地图显示页面。 [0049] For example, if the content of the ad implied ー phone number, users can opt to notify the advertising industry through make calls, send text messages or sending multimedia messages, etc.; if the ad content implies a set of e-mail, the user can choose to send e-mail notifications advertising industry; if the ad group page content implied ー hyperlinks, users can choose according to web page hyperlinks open ー browser page; if the ad content implied ー instant messaging software group account, the user can choose to open IM page, and then carried on talking to the advertising industry; if the ad group content implied ー electronic business card, the user can choose to add the ad industry in the mobile communication device contact; if the ad content hiddenー industry group containing a communication address, the user can choose to open the map in a mobile communication device, a communication address for the industry should display page. 上述相对应操作彼此并不互相排斥,可先后或同时进行。 Corresponding to the above-described operation are not mutually exclusive to each other, it may be carried out sequentially or simultaneously.

[0050] 综上所述,移动通信装置可包含处理单元、显示模块及/或音效模块,本发明的移动通信装置可在最小程度影响使用者正常操作的情况下,利用各种方式有效率地将广告讯息的内容以显示模块或音效模块传递给使用者,以取代可能妨碍移动通信装置正常使用的传统广告方式。 [0050] As described above, the mobile communication device may comprise a processing unit, a display module and / or audio module, a mobile communication apparatus according to the present invention may be minimal in case of impact the user's normal operation, efficiently in various manners the contents of the advertisement message is transmitted to the user in the display module or the sound module to replace the traditional advertising may hinder normal use of the mobile communication device. 且当使用者点选广告之后,可方便的执行相对应的操作。 And when the user clicks the ad, you can easily perform an operation corresponding to.

[0051] 虽然本掲示内容已以实施方式掲示如上,然其并非用以限定本掲示内容,任何熟悉本技术领域者,在不脱离本掲示内容的精神和范围内,当可作各种的更动与润饰,因此本掲示内容的保护范围当由权利要求书界定为准。 [0051] While the present kei shown content is in the embodiment kei shown above, they are not intended to limit the present kei display contents, any skilled in the art who made without departing from the present kei shown the spirit and scope, as can be variously more moving and variations, so this content is shown kei scope as defined by the claims equivalents.

Claims (10)

1. 一种移动通信装置,包含:一显示模块,用以显示一画面;以及一处理单元,该处理単元与该显示模块耦接,该处理単元根据该画面的一画面内容分布于该画面中选定ー广告区域,并控制该显示模块于该广告区域显示ー广告内容。 A mobile communication device, comprising: a display module for displaying a screen; and a processing unit, the processing element radiolabeling the display module is coupled to the processing element radiolabeling distributed in accordance with a picture of the picture content of the pictureー selected advertising area, and controls the display module to display the advertisement content in the advertisement ー region.
2.如权利要求1所述的移动通信装置,其特征在于,该处理单元根据该画面内容分布于该画面中动态地选取一画面空白区域作为该广告区域。 The mobile communication apparatus according to claim 1, characterized in that the screen is dynamically selected as a blank area of ​​the screen of the advertising area distribution processing unit based on the picture content.
3.如权利要求1所述的移动通信装置,其特征在于,该处理单元根据该画面内容分布于该画面中指定一固定区域作为该广告区域。 The mobile communication apparatus according to claim 1, wherein the processing unit specifies a fixed region in the picture as the advertisement distribution area based on the picture content.
4.如权利要求3所述的移动通信装置,其特征在于,该画面包含依序排列的多个信息区域,其中该固定区域位于上述这些信息区域其中两者之间。 The mobile communication apparatus according to claim 3, characterized in that the screen comprises a plurality of information areas arranged in sequence, wherein the fixing region is located between the two areas wherein these information.
5.如权利要求4所述的移动通信装置,其特征在干,这些信息区域包含一状态栏区域、 ー标题区域、ー显示内容区域以及一功能按钮区域。 The mobile communication apparatus according to claim 4, characterized in that the dry, the information region comprises a status bar area, the header area ー, ー content display area, and a function button area.
6.如权利要求1所述的移动通信装置,其特征在于,该画面包含ー显示内容区域,该显示内容区域用以显示一信息内容,该处理単元于该信息内容的一开头处与一结尾处至少其ー插入该广告区域。 The mobile communication apparatus according to claim 1, wherein the display screen comprises ー content area, the display area for displaying the contents of a content, the processing element radiolabeling at a beginning to an end with the informational content at least a ー inserted into the advertising area.
7.如权利要求1所述的移动通信装置,其特征在于,该处理单元根据该画面内容分布于该画面中动态地形成ー弹出区域作为该广告区域。 The mobile communication apparatus according to claim 1, wherein the processing unit based on the distribution of the contents of the screen in the screen pop-up area is dynamically formed ー as the advertising area.
8.如权利要求1所述的移动通信装置,其特征在干,当使用者点选该广告区域吋,该处理单元根据该广告内容执行ー相对应操作,其中该相对应操作包含执行ー电话拨打程序、 一短信发送程序、一多媒体短信发送程序、一电子邮件发送程序、一开启浏览器页面程序、 ー开启即时通信页面程序、一新增联系方式程序以及ー开启地图显示页面程序中至少其一。 8. The mobile communication apparatus according to claim 1, characterized in that the dry, when a user clicks the ad-inch region, the processing unit based on the advertisement content corresponding to the operation performed ー, wherein the performed operation comprises corresponding phone ーcall program, a program to send text messages, send a multimedia messaging program, a program to send e-mail, open a browser page program, page ー open instant messaging program, a new program and a contact page is displayed on a map ー program which at least One.
9.如权利要求1所述的移动通信装置,其特征在于,还包含:一音效模块,用以播放一音效,该处理単元与该音效模块耦接,其中当该音效模块闲置吋,该处理单元控制该音效模块播放ー广告音效。 9. The mobile communication apparatus according to claim 1, characterized in that, further comprising: a sound module, for playing a sound, the sound processing radiolabeling element and the module is coupled, wherein when the idle-inch audio module, the process sound playback unit controls the module ー advertising sounds.
10. 一种移动通信装置,包含:一音效模块,用以播放一音效;以及一处理单元,该处理単元与该音效模块耦接,其中当该音效模块闲置吋,该处理单元控制该音效模块播放ー广告音效。 10. A mobile communication device, comprising: a sound module to play a sound effect; and a processing unit, the processing element radiolabeling the audio module is coupled to, wherein when the idle-inch audio module, the processing unit controls the audio module, play ー advertising sounds.
CN2010106138055A 2010-12-22 2010-12-22 Mobile communication device CN102572079A (en)

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