CN103136346A - Method for identifying microblog fake advertisements - Google Patents
Method for identifying microblog fake advertisements Download PDFInfo
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- CN103136346A CN103136346A CN2013100496712A CN201310049671A CN103136346A CN 103136346 A CN103136346 A CN 103136346A CN 2013100496712 A CN2013100496712 A CN 2013100496712A CN 201310049671 A CN201310049671 A CN 201310049671A CN 103136346 A CN103136346 A CN 103136346A
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Abstract
The invention discloses a method for identifying microblog fake advertisements. The method is achieved through computer software, hardware or combination of the software and the hardware, whether advertisements on microblogs are the fake advertisements is judged, the fake advertisements on the microblogs are marked in a highlight mode, users are prompted and are helped to avoid online transaction risk and clear junk information on the Internet, and a good Internet-surfing environment is established.
Description
Technical field
The present invention relates to a kind of method of identifying the microblogging sham publicity, belong to the internet security field.
Background technology
In the present age, microblogging has entered in daily life, and microblogging more and more receives people's concern as a kind of means of Information Communication, and its influence power is increasingly extensive, and therefore, increasing businessman utilizes microblogging to carry out advertising.But some illegal businessmans issue sham publicity in order to speculate on microblogging, and some products or service are carried out false publication, have both cheated the consumer, also cause the junk information on microblogging too much, hinder people's normal browsing.
Summary of the invention
In order to address the above problem, the object of the present invention is to provide a kind of method of automatic evaluation microblogging sham publicity.
The technical solution adopted in the present invention is mainly:
A kind of method of identifying the microblogging sham publicity is characterized in that, comprises that wherein server is provided with the assessor for the identification of the microblogging sham publicity, and comprises the following steps by the interconnected client and server of network:
1) page of client Real-Time Monitoring user access, the web data that obtains is compared with the data in its microblogging site databases, judge whether the user enters a certain microblogging webpage, judgment result is that "Yes" enters step 2, judgment result is that "No" continues monitoring;
2) client is utilized Application Program Interface that the microblogging website provides to carry out data to this microblogging webpage to crawl, obtain the microblogging content of this microblogging webpage issue;
3) client based on the key word of the microblogging content of obtaining, is carried out the matched and searched of data in client database, judges whether this microblogging content forwards microblogging, judgment result is that "Yes" enters step 4, judgment result is that "No" returns to step 2;
4) client is based on the key word of the microblogging content of obtaining, carry out the matched and searched of data in client database, judge in this microblogging content whether contain ad content, judgment result is that "Yes" enters step 5, judgment result is that "No" returns to step 2;
5) client sends to server with the microblogging content, and server carries out data to this microblogging content and crawls, and key word and its advertisement network address that provides of this microblogging content is provided;
6) the assessor based on data on server crawls the key word of the microblogging content of acquisition, carries out the data search coupling in the false microblogging content judgement database that server comprises, and judges whether described microblogging content contains false ad content;
7) server returns to client with the qualification result of assessor, and client is inserted label the microblogging that is judged as sham publicity is made sign in webpage.
Further, in above-mentioned steps 5, after server obtains the advertisement network address that the microblogging content provides, enter the webpage that this network address is pointed to, extract on this webpage brand message and product type information about advertised product, and carry out the data search coupling in server comprises branding data storehouse, judge whether this advertised product belongs to this brand.If this advertised product does not belong to this brand, in step 6, this information is contained one of foundation of sham publicity as judgement microblogging content.
The invention has the beneficial effects as follows: the combination that the method for evaluation microblogging sham publicity of the present invention can be passed through computer software, hardware or software and hardware realizes, pass through said method, can carry out highlighted sign to the sham publicity on microblogging, the user is pointed out, help the user to evade the risk of online transaction and the junk information on the cleaning network, build good online environment.
Description of drawings
The present invention is further described below in conjunction with drawings and Examples.
Fig. 1 is the FB(flow block) of the method for evaluation microblogging sham publicity of the present invention.
Embodiment
With reference to Fig. 1, the method for evaluation microblogging sham publicity proposed by the invention is characterized in that, comprises that wherein server is provided with the assessor for the identification of the microblogging sham publicity, and comprises the following steps by the interconnected client and server of network:
1) page of client Real-Time Monitoring user access, the web data that obtains is compared with the data in its microblogging site databases, judge whether the user enters a certain microblogging webpage, judgment result is that "Yes" enters step 2, judgment result is that "No" continues monitoring;
2) client is utilized Application Program Interface that the microblogging website provides to carry out data to this microblogging webpage to crawl, obtain the microblogging content of this microblogging webpage issue;
3) client based on the key word of the microblogging content of obtaining, is carried out the matched and searched of data in client database, judges whether this microblogging content forwards microblogging, judgment result is that "Yes" enters step 4, judgment result is that "No" returns to step 2;
4) client is based on the key word of the microblogging content of obtaining, carry out the matched and searched of data in client database, judge in this microblogging content whether contain ad content, judgment result is that "Yes" enters step 5, judgment result is that "No" returns to step 2;
5) client sends to server with the microblogging content, and server carries out data to this microblogging content and crawls, and key word and its advertisement network address that provides of this microblogging content is provided;
5a) by the webpage that enters this network address on server and point to, extract on this webpage brand message and product type information about advertised product, and carry out the data search coupling in server comprises branding data storehouse, judge whether this advertised product belongs to this brand;
6) the assessor based on data on server crawls the key word of the microblogging content of acquisition, carries out the data search coupling in the false microblogging content judgement database that server comprises, and judges whether described microblogging content contains false ad content; The key word that false microblogging content judgement databases has includes " false one pays for ten ", " clearance sale " etc.;
7) server returns to client with the qualification result of assessor, and client is inserted label the microblogging that is judged as sham publicity is made highlighted sign in webpage.
Certainly, the present invention is except above-mentioned embodiment, and other equivalent technical solutions also should be within its protection domain.
Claims (2)
1. a method of identifying the microblogging sham publicity, is characterized in that, comprises that wherein server is provided with the assessor for the identification of the microblogging sham publicity, and comprises the following steps by the interconnected client and server of network:
1) page of client Real-Time Monitoring user access, the web data that obtains is compared with the data in its microblogging site databases, judge whether the user enters a certain microblogging webpage, judgment result is that "Yes" enters step 2, judgment result is that "No" continues monitoring;
2) client is utilized Application Program Interface that the microblogging website provides to carry out data to this microblogging webpage to crawl, obtain the microblogging content of this microblogging webpage issue;
3) client based on the key word of the microblogging content of obtaining, is carried out the matched and searched of data in client database, judges whether this microblogging content forwards microblogging, judgment result is that "Yes" enters step 4, judgment result is that "No" returns to step 2;
4) client is based on the key word of the microblogging content of obtaining, carry out the matched and searched of data in client database, judge in this microblogging content whether contain ad content, judgment result is that "Yes" enters step 5, judgment result is that "No" returns to step 2;
5) client sends to server with the microblogging content, and server carries out data to this microblogging content and crawls, and key word and its advertisement network address that provides of this microblogging content is provided;
6) the assessor based on data on server crawls the key word of the microblogging content of acquisition, carries out the data search coupling in the false microblogging content judgement database that server comprises, and judges whether described microblogging content contains false ad content;
7) server returns to client with the qualification result of assessor, and client is inserted label the microblogging that is judged as sham publicity is made sign in webpage.
2. a kind of method of identifying the microblogging sham publicity according to claim 1, is characterized in that, in above-mentioned steps 5, server also carries out following operation after obtaining the advertisement network address that the microblogging content provides:
5a) by the webpage that enters this network address on server and point to, extract on this webpage brand message and product type information about advertised product, and carry out the data search coupling in server comprises branding data storehouse, judge whether this advertised product belongs to this brand.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2013100496712A CN103136346A (en) | 2013-02-07 | 2013-02-07 | Method for identifying microblog fake advertisements |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2013100496712A CN103136346A (en) | 2013-02-07 | 2013-02-07 | Method for identifying microblog fake advertisements |
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| CN103136346A true CN103136346A (en) | 2013-06-05 |
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| CN2013100496712A Pending CN103136346A (en) | 2013-02-07 | 2013-02-07 | Method for identifying microblog fake advertisements |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107545505A (en) * | 2016-06-24 | 2018-01-05 | 上海壹账通金融科技有限公司 | Insure recognition methods and the system of finance product information |
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| US20100306249A1 (en) * | 2009-05-27 | 2010-12-02 | James Hill | Social network systems and methods |
| CN102622443A (en) * | 2012-03-13 | 2012-08-01 | 北京邮电大学 | Customized screening system and method for microblog |
| CN102663623A (en) * | 2012-04-16 | 2012-09-12 | 胡大江 | Information, image and network anti-counterfeiting as well ass publicizing advertisement promotion method |
| CN102694673A (en) * | 2011-03-25 | 2012-09-26 | 腾讯科技（深圳）有限公司 | Network speech monitoring method, equipment and system thereof |
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2013
- 2013-02-07 CN CN2013100496712A patent/CN103136346A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101075981A (en) * | 2006-08-18 | 2007-11-21 | 腾讯科技（深圳）有限公司 | Method and apparatus for filteirng information |
| US20100306249A1 (en) * | 2009-05-27 | 2010-12-02 | James Hill | Social network systems and methods |
| CN102694673A (en) * | 2011-03-25 | 2012-09-26 | 腾讯科技（深圳）有限公司 | Network speech monitoring method, equipment and system thereof |
| CN102622443A (en) * | 2012-03-13 | 2012-08-01 | 北京邮电大学 | Customized screening system and method for microblog |
| CN102663623A (en) * | 2012-04-16 | 2012-09-12 | 胡大江 | Information, image and network anti-counterfeiting as well ass publicizing advertisement promotion method |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107545505A (en) * | 2016-06-24 | 2018-01-05 | 上海壹账通金融科技有限公司 | Insure recognition methods and the system of finance product information |
| CN107545505B (en) * | 2016-06-24 | 2020-09-29 | 深圳壹账通智能科技有限公司 | Method and system for identifying insurance financing product information |
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Application publication date: 20130605 |
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