CN103200182B - A kind of method identifying the microblogging marketing account propagating sham publicity - Google Patents

A kind of method identifying the microblogging marketing account propagating sham publicity Download PDF

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Publication number
CN103200182B
CN103200182B CN201310079743.8A CN201310079743A CN103200182B CN 103200182 B CN103200182 B CN 103200182B CN 201310079743 A CN201310079743 A CN 201310079743A CN 103200182 B CN103200182 B CN 103200182B
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China
Prior art keywords
microblogging
server
account
sham publicity
propagating
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CN201310079743.8A
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CN103200182A (en
Inventor
林永吉
危文
潘建波
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Zhuhai Seal Interest Technology Co Ltd
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Zhuhai Juntian Electronic Technology Co Ltd
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Abstract

The invention discloses a kind of method identifying the microblogging marketing account propagating sham publicity, comprise the following steps: the microblogging id information that user accesses also is sent to server by the page that Real-Time Monitoring user accesses; Inquire about the bean vermicelli quantity of this microblogging, and after the comparison bean vermicelli quantity is exceeded predetermined threshold value and be not judged as abnormal microblogging number by the microblog account of real-name authentication; Carry out data to crawl to obtain this microblogging relevant information; The false evaluation content comprised at server judges to carry out data search coupling in database, and whether abnormal microblogging described in comprehensive descision number has advertisement attributes; Carry out searching coupling in the sham publicity microblog data storehouse that server is preset, judge to the described microblogging number relevant microblogging with advertisement attributes whether be sham publicity microblogging, judge whether described microblogging number is the microblogging account number propagating sham publicity with this; Mark is made to being judged as the microblogging account number propagating sham publicity.

Description

A kind of method identifying the microblogging marketing account propagating sham publicity
Technical field
The present invention relates to a kind of method identifying the microblogging marketing account propagating sham publicity, belong to internet security field.
Background technology
In the present age, microblogging has entered in daily life, and microblogging, as a kind of means of Information Communication, more and more receives the concern of people, and its influence power is increasingly extensive, and therefore, increasing businessman utilizes microblogging to carry out advertising.But some illegal businessmans, in order to speculate, microblogging issue sham publicity, false publication be carried out to some products or service, both cheated consumer, also cause the junk information on microblogging too much, hinder the normal browsing of people.
Summary of the invention
The object of the invention is to the microblogging marketing account that mark in microblogging propagates sham publicity, prompting user avoids sham publicity.
Above object is by being achieved according to inventing the method proposed.Technical scheme proposed by the invention is:
A kind of method identifying the microblogging marketing account propagating sham publicity, it is characterized in that, comprise the client-server be connected to each other by network, server is provided with the assessor for the identification of the microblogging marketing account propagating sham publicity, and comprises the following steps:
Step one: by the page of client computer Real-Time Monitoring user access, by the web data of acquisition compared with the data in its microblogging site databases, after judging that user enters a certain microblogging website, the microblogging id information of the microblogging of user being accessed sends to server;
Step 2: issue the microblog account of this microblogging at server end according to the microblogging id information inquiry received, inquire about its bean vermicelli quantity, and after the comparison bean vermicelli quantity is exceeded predetermined threshold value and be not judged as abnormal microblogging number by the microblog account of real-name authentication;
Step 3: the activity of the Application Program Interface utilizing microblogging website to provide at server end to abnormal microblogging number is carried out data and crawled, with obtain this microblogging number send out content of microblog, forward content of microblog, comment content and relevant information thereof, described relevant information comprises concern number, creation-time and sends out microblogging frequency;
Step 4: by the assessor on server based on the keyword in the data crawled, the false evaluation content comprised at its server judges to carry out data search coupling in database, and the bean vermicelli number of acquisition, concern number, creation-time and a microblogging frequency are compared filtration with the threshold value preset, whether abnormal microblogging described in comprehensive descision number has advertisement attributes;
Step 5: be tested and appraised device according to the judgement received for the information with the microblogging ID of the microblogging number of advertisement attributes carries out searching coupling in the sham publicity microblog data storehouse that server is preset, judge to the described microblogging number relevant microblogging with advertisement attributes whether be sham publicity microblogging, judge whether described microblogging number is the microblogging account number propagating sham publicity with this;
Step 6: the qualification result of assessor is returned to client computer by network, inserts label to make mark to being judged as the microblogging account number propagating sham publicity by client computer in the current webpage browsed of client.
The combination that above step can pass through computer software, hardware or software and hardware realizes, and by above method, can carry out highlighted mark, point out user microblog account microblogging being propagated sham publicity, helps user to evade the risk of online transaction.
Embodiment
Mark proposed by the invention propagates the method for the microblogging marketing account of sham publicity, the client-server be connected to each other by network realizes, the wherein webpage of the real-time supervisory user access of client computer, server is provided with the assessor for the identification of the microblogging marketing account propagating sham publicity.The present invention specifically comprises following concrete steps:
The page of client computer Real-Time Monitoring user access, compared with the data in the microblogging site databases web data of acquisition and its had, after judging that user enters a certain microblogging website, the microblogging id information of the microblogging of user being accessed sends to server.
Server is also provided with comparator except assessor, that server is provided by microblogging website according to the microblogging id information received, issue the microblog account of this microblogging for the Application Program Interface inquiry of third party's program, and then obtain its bean vermicelli quantity, after comparator compares data, bean vermicelli quantity is exceeded predetermined threshold value and be not judged as abnormal microblogging number by the microblog account of real-name authentication.
Server is also provided with data crawler, the activity of its Application Program Interface utilizing microblogging website to provide to the microblogging number being judged as abnormal microblogging number in previous step is carried out data and is crawled, with obtain this microblogging number send out content of microblog, forward content of microblog, comment content and relevant information thereof, wherein said relevant information comprises concern number, creation-time and sends out microblogging frequency etc.
Assessor on server is based on the keyword in the data crawled in previous step, judge to carry out data search coupling in database in its false evaluation content comprised, and the bean vermicelli number of acquisition, concern number, creation-time and a microblogging frequency are compared filtration with the threshold value preset, whether there is advertisement attributes in conjunction with abnormal microblogging number described in coupling combination and threshold value comparative result comprehensive descision.
The information that assessor on server is judged as having the microblogging ID of the microblogging number of advertisement attributes according to it further carries out searching coupling in the sham publicity microblog data storehouse that server is preset, judge to the described microblogging number relevant microblogging with advertisement attributes whether be sham publicity microblogging according to matching result, finally judge whether described microblogging number is the microblogging account number propagating sham publicity accordingly.
Client computer has concentrator marker, and the final qualification result of assessor is returned to client computer by server, and the concentrator marker in client computer makes mark by inserting highlighted label in webpage to being judged as the microblogging account number propagating sham publicity.
The combination that above step can pass through computer software, hardware or software and hardware realizes, by above method, the computer of user can realize the highlighted mark to microblog account microblogging being propagated sham publicity, user is pointed out, helps user evade the risk of online transaction or ignore waste advertisements information when browsing.
Certainly, the present invention is except above-mentioned execution mode, and other equivalent technical solutions also should within its protection range.

Claims (1)

1. one kind identifies the method for the microblogging marketing account propagating sham publicity, performed by the client-server be connected to each other by network, server is provided with the assessor for the identification of the microblogging marketing account propagating sham publicity, said method comprising the steps of:
1) by the page of client computer Real-Time Monitoring user access, by the web data of acquisition compared with the data in its microblogging site databases, after judging that user enters a certain microblogging website, the microblogging id information of the microblogging of user being accessed sends to server;
2) issue the microblog account of this microblogging at server end according to the microblogging id information inquiry received, inquire about its bean vermicelli quantity, and after the comparison bean vermicelli quantity is exceeded predetermined threshold value and be not judged as abnormal microblogging number by the microblog account of real-name authentication;
3) utilize the Application Program Interface of corresponding microblogging website to carry out data to the activity being judged as abnormal microblogging number in previous step at server end to crawl, with obtain this microblogging number send out content of microblog, forward content of microblog, comment content and relevant information thereof, described relevant information comprises concern number, creation-time and sends out microblogging frequency;
4) utilize the assessor on server based on the keyword in the data crawled, the false evaluation content comprised at server judges to carry out data search coupling in database, and the bean vermicelli number of acquisition, concern number, creation-time and a microblogging frequency are compared filtration with the threshold value preset, whether abnormal microblogging described in comprehensive descision number has advertisement attributes;
5) device is tested and appraised according to the judgement received for the information with the microblogging ID of the microblogging number of advertisement attributes carries out searching coupling in the sham publicity microblog data storehouse that server is preset, judge to the described microblogging number relevant microblogging with advertisement attributes whether be sham publicity microblogging, whether the microblogging number described in judging with this with advertisement attributes is the microblogging account number propagating sham publicity;
6) by network, the qualification result of assessor is returned to client computer, and then client computer is inserted label and is propagated the microblogging account number of sham publicity make mark to being judged as in user's browsing page.
CN201310079743.8A 2013-03-13 2013-03-13 A kind of method identifying the microblogging marketing account propagating sham publicity Active CN103200182B (en)

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105791255B (en) * 2014-12-23 2020-03-13 阿里巴巴集团控股有限公司 Computer risk identification method and system based on account clustering
CN105868275A (en) * 2016-03-22 2016-08-17 深圳市艾酷通信软件有限公司 Data statistical method and electronic device

Citations (3)

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Publication number Priority date Publication date Assignee Title
CN101075981A (en) * 2006-08-18 2007-11-21 腾讯科技(深圳)有限公司 Method and apparatus for filteirng information
CN102571484A (en) * 2011-12-14 2012-07-11 上海交通大学 Method for detecting and finding online water army
CN102622443A (en) * 2012-03-13 2012-08-01 北京邮电大学 Customized screening system and method for microblog

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Publication number Priority date Publication date Assignee Title
US20100306249A1 (en) * 2009-05-27 2010-12-02 James Hill Social network systems and methods

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101075981A (en) * 2006-08-18 2007-11-21 腾讯科技(深圳)有限公司 Method and apparatus for filteirng information
CN102571484A (en) * 2011-12-14 2012-07-11 上海交通大学 Method for detecting and finding online water army
CN102622443A (en) * 2012-03-13 2012-08-01 北京邮电大学 Customized screening system and method for microblog

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Effective date of registration: 20191204

Address after: 519030 Room 105-53811, No. 6 Baohua Road, Hengqin New District, Zhuhai City, Guangdong Province

Patentee after: Zhuhai Seal Interest Technology Co., Ltd.

Address before: 519000, No. 10, main building, No. 6, science Road, Harbour Road, Tang Wan Town, Guangdong, Zhuhai, 601F

Patentee before: Zhuhai Juntian Electronic Technology Co.,Ltd.