CN102576443B - 受众分组估计 - Google Patents

受众分组估计 Download PDF

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Publication number
CN102576443B
CN102576443B CN201080045960.XA CN201080045960A CN102576443B CN 102576443 B CN102576443 B CN 102576443B CN 201080045960 A CN201080045960 A CN 201080045960A CN 102576443 B CN102576443 B CN 102576443B
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CN102576443A (zh
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R·基维里斯
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Google LLC
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Google LLC
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Priority to CN201410816262.5A priority Critical patent/CN104680395B/zh
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/23—Updating
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Databases & Information Systems (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
CN201080045960.XA 2009-08-28 2010-08-23 受众分组估计 Active CN102576443B (zh)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201410816262.5A CN104680395B (zh) 2009-08-28 2010-08-23 用于受众分组估计的方法和系统

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/549,970 2009-08-28
US12/549,970 US8370202B2 (en) 2009-08-28 2009-08-28 Audience segment estimation
PCT/US2010/046289 WO2011031433A2 (en) 2009-08-28 2010-08-23 Audience segment estimation

Related Child Applications (1)

Application Number Title Priority Date Filing Date
CN201410816262.5A Division CN104680395B (zh) 2009-08-28 2010-08-23 用于受众分组估计的方法和系统

Publications (2)

Publication Number Publication Date
CN102576443A CN102576443A (zh) 2012-07-11
CN102576443B true CN102576443B (zh) 2015-04-15

Family

ID=43626232

Family Applications (2)

Application Number Title Priority Date Filing Date
CN201080045960.XA Active CN102576443B (zh) 2009-08-28 2010-08-23 受众分组估计
CN201410816262.5A Active CN104680395B (zh) 2009-08-28 2010-08-23 用于受众分组估计的方法和系统

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Application Number Title Priority Date Filing Date
CN201410816262.5A Active CN104680395B (zh) 2009-08-28 2010-08-23 用于受众分组估计的方法和系统

Country Status (8)

Country Link
US (3) US8370202B2 (enExample)
EP (1) EP2471038A4 (enExample)
JP (1) JP5587414B2 (enExample)
CN (2) CN102576443B (enExample)
AU (1) AU2010292843B2 (enExample)
BR (1) BR112012004376B1 (enExample)
CA (1) CA2772324A1 (enExample)
WO (1) WO2011031433A2 (enExample)

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US10049391B2 (en) 2010-03-31 2018-08-14 Mediamath, Inc. Systems and methods for providing a demand side platform
US9135655B2 (en) 2010-03-31 2015-09-15 Mediamath, Inc. Systems and methods for using server side cookies by a demand side platform
WO2012012342A2 (en) 2010-07-19 2012-01-26 Mediamath, Inc. Systems and methods for determining competitive market values of an ad impression
WO2012030932A2 (en) * 2010-09-01 2012-03-08 Google Inc. Access control for user-related data
US8984547B2 (en) 2011-04-11 2015-03-17 Google Inc. Estimating demographic compositions of television audiences
WO2013039594A1 (en) * 2011-09-14 2013-03-21 Collective, Inc. System and method for targeting advertisements
CN103718529A (zh) * 2012-07-31 2014-04-09 华为技术有限公司 广告存储方法、广告插入方法、设备和系统
US9552590B2 (en) * 2012-10-01 2017-01-24 Dstillery, Inc. Systems, methods, and media for mobile advertising conversion attribution
US10643027B2 (en) * 2013-03-12 2020-05-05 Microsoft Technology Licensing, Llc Customizing a common taxonomy with views and applying it to behavioral targeting
US20160134934A1 (en) * 2014-11-06 2016-05-12 Adobe Systems Incorporated Estimating audience segment size changes over time
CN106997431B (zh) * 2016-01-22 2020-09-25 阿里巴巴集团控股有限公司 一种数据处理方法及装置
US10467659B2 (en) 2016-08-03 2019-11-05 Mediamath, Inc. Methods, systems, and devices for counterfactual-based incrementality measurement in digital ad-bidding platform
US10970738B2 (en) 2016-08-14 2021-04-06 The Ticket Fairy, Inc. Metadata based generation and management of event presentations
US10354276B2 (en) 2017-05-17 2019-07-16 Mediamath, Inc. Systems, methods, and devices for decreasing latency and/or preventing data leakage due to advertisement insertion
CN108304505B (zh) * 2018-01-18 2020-09-11 上海达梦数据库有限公司 一种sql语句的处理方法、装置、服务器及存储介质
US11348142B2 (en) 2018-02-08 2022-05-31 Mediamath, Inc. Systems, methods, and devices for componentization, modification, and management of creative assets for diverse advertising platform environments
CN110737854B (zh) * 2018-07-02 2023-02-10 腾讯科技（深圳）有限公司 连续剧式投放信息的展示方法、装置、设备及存储介质
US11182829B2 (en) 2019-09-23 2021-11-23 Mediamath, Inc. Systems, methods, and devices for digital advertising ecosystems implementing content delivery networks utilizing edge computing
CN117978544B (zh) * 2024-03-28 2024-05-31 深圳微子医疗有限公司 一种医疗设备远程信息传输方法及系统

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CN101156442A (zh) * 2004-12-17 2008-04-02 塔科达有限公司 用于将受众与可递送内容相匹配的网络
US20080222284A1 (en) * 2007-03-06 2008-09-11 Ankur Barua Methods of processing and segmenting web usage information

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US7661116B2 (en) * 2000-02-25 2010-02-09 Vulcan Patents Llc Auction for targeted content
JP2002132822A (ja) * 2000-10-23 2002-05-10 Nippon Telegr & Teleph Corp <Ntt> インターネット広告配信システム及びインターネット広告配信方法
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CN101156442A (zh) * 2004-12-17 2008-04-02 塔科达有限公司 用于将受众与可递送内容相匹配的网络
US20080222284A1 (en) * 2007-03-06 2008-09-11 Ankur Barua Methods of processing and segmenting web usage information

Also Published As

Publication number Publication date
JP2013503392A (ja) 2013-01-31
BR112012004376A2 (pt) 2016-03-15
BR112012004376B1 (pt) 2020-12-01
BR112012004376A8 (pt) 2018-01-02
US20110055009A1 (en) 2011-03-03
AU2010292843B2 (en) 2015-05-21
EP2471038A2 (en) 2012-07-04
EP2471038A4 (en) 2014-10-15
US8370202B2 (en) 2013-02-05
CN104680395A (zh) 2015-06-03
JP5587414B2 (ja) 2014-09-10
US20130124316A1 (en) 2013-05-16
AU2010292843A1 (en) 2012-03-15
US20140143045A1 (en) 2014-05-22
CN104680395B (zh) 2018-03-16
CN102576443A (zh) 2012-07-11
CA2772324A1 (en) 2011-03-17
WO2011031433A2 (en) 2011-03-17
US8639575B2 (en) 2014-01-28
WO2011031433A3 (en) 2011-05-19

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Patentee after: Google limited liability company

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Patentee before: Google Inc.