CN102439620A - 媒体内容项目相对有效性的判定 - Google Patents

媒体内容项目相对有效性的判定 Download PDF

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Publication number
CN102439620A
CN102439620A CN2010800103370A CN201080010337A CN102439620A CN 102439620 A CN102439620 A CN 102439620A CN 2010800103370 A CN2010800103370 A CN 2010800103370A CN 201080010337 A CN201080010337 A CN 201080010337A CN 102439620 A CN102439620 A CN 102439620A
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media content
group
group member
user
content item
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CN2010800103370A
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Chinese (zh)
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M·D·克莱恩
J·布劳恩
C·D·帕特森
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Integrated Media Measurement Inc
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Integrated Media Measurement Inc
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
CN2010800103370A 2009-03-05 2010-01-21 媒体内容项目相对有效性的判定 Pending CN102439620A (zh)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US15784309P 2009-03-05 2009-03-05
US61/157,843 2009-03-05
US12/618,950 US10489795B2 (en) 2007-04-23 2009-11-16 Determining relative effectiveness of media content items
US12/618,950 2009-11-16
PCT/US2010/021649 WO2010101674A2 (en) 2009-03-05 2010-01-21 Determining relative effectiveness of media content items

Publications (1)

Publication Number Publication Date
CN102439620A true CN102439620A (zh) 2012-05-02

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CN2010800103370A Pending CN102439620A (zh) 2009-03-05 2010-01-21 媒体内容项目相对有效性的判定

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US (3) US10489795B2 (enExample)
EP (1) EP2404268A4 (enExample)
JP (1) JP2012519904A (enExample)
KR (1) KR20120050921A (enExample)
CN (1) CN102439620A (enExample)
AU (1) AU2010221698A1 (enExample)
CA (1) CA2753085A1 (enExample)
CL (1) CL2011002184A1 (enExample)
MX (1) MX2011009300A (enExample)
WO (1) WO2010101674A2 (enExample)

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