JP2012519904A - メディアコンテンツ項目の相対的有効性の判定 - Google Patents

メディアコンテンツ項目の相対的有効性の判定 Download PDF

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JP2012519904A
JP2012519904A JP2011552954A JP2011552954A JP2012519904A JP 2012519904 A JP2012519904 A JP 2012519904A JP 2011552954 A JP2011552954 A JP 2011552954A JP 2011552954 A JP2011552954 A JP 2011552954A JP 2012519904 A JP2012519904 A JP 2012519904A
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media content
content item
panelist
determining
relative
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JP2012519904A5 (enExample
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マーク・ディー クレイン，
ジェイソン ブラウン，
クレイグ・ドーガル ピーターソン，
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Integrated Media Measurement Inc
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Integrated Media Measurement Inc
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
JP2011552954A 2009-03-05 2010-01-21 メディアコンテンツ項目の相対的有効性の判定 Pending JP2012519904A (ja)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US15784309P 2009-03-05 2009-03-05
US61/157,843 2009-03-05
US12/618,950 US10489795B2 (en) 2007-04-23 2009-11-16 Determining relative effectiveness of media content items
US12/618,950 2009-11-16
PCT/US2010/021649 WO2010101674A2 (en) 2009-03-05 2010-01-21 Determining relative effectiveness of media content items

Publications (2)

Publication Number Publication Date
JP2012519904A true JP2012519904A (ja) 2012-08-30
JP2012519904A5 JP2012519904A5 (enExample) 2013-03-07

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JP2011552954A Pending JP2012519904A (ja) 2009-03-05 2010-01-21 メディアコンテンツ項目の相対的有効性の判定

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US (3) US10489795B2 (enExample)
EP (1) EP2404268A4 (enExample)
JP (1) JP2012519904A (enExample)
KR (1) KR20120050921A (enExample)
CN (1) CN102439620A (enExample)
AU (1) AU2010221698A1 (enExample)
CA (1) CA2753085A1 (enExample)
CL (1) CL2011002184A1 (enExample)
MX (1) MX2011009300A (enExample)
WO (1) WO2010101674A2 (enExample)

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