CN102164311B - Advertising strategy verification method, device and system - Google Patents

Advertising strategy verification method, device and system Download PDF

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CN102164311B
CN102164311B CN 201010570320 CN201010570320A CN102164311B CN 102164311 B CN102164311 B CN 102164311B CN 201010570320 CN201010570320 CN 201010570320 CN 201010570320 A CN201010570320 A CN 201010570320A CN 102164311 B CN102164311 B CN 102164311B
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advertising
user
behavior
advertising strategy
strategy
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CN102164311A (en
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纪开虎
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Juhaokan Technology Co Ltd
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Qingdao Hisense Media Network Technology Co Ltd
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Abstract

The invention discloses an advertising strategy verification method, an advertising strategy verification device and an advertising strategy verification system, which relate to the technical field of multimedia. The complexity of advertising strategy verification can be reduced, and the efficiency of the advertising strategy verification can be improved. The advertising strategy verification method comprises that: a test terminal receives input user attributes and behaviors matched with an advertising strategy, transmits an advertising simulation request carrying the user attributes and behaviors to a server, and receives and displays an advertisement list transmitted by the server, wherein the advertisement list is obtained by matching the user attributes and behaviors and the advertising strategies by the server; and the server extracts the advertising strategy configured by the user from a database, matches the user attributes and behaviors with the advertising strategy configured by the user, transmits the advertisement list corresponding to the advertising strategy matched with the user attributes and behaviors to the first test terminal if the user attributes and behaviors are matched with the advertising strategy configured by the user, and does not return the advertisement list if the user attributes and behaviors are not matched with the advertising strategy configured by the user. The embodiment of the invention is mainly applied in advertising strategy test processes.

Description

The verification method of advertising strategy, Apparatus and system
Technical field
The present invention relates to multimedia technology field, relate in particular to a kind of verification method, Apparatus and system of advertising strategy.
Background technology
At present, when the advertisement putting user buys advertisement, need in ad system, dispose advertising strategy corresponding to this advertisement, bought advertisement A such as the advertisement putting user, for the advertising strategy of this advertisement A configuration is to break for commercialsy in VOD in user's program request VOD (Video On Demand, video request program) time of 19:00-21:00 Guiyang.In ad system, after this advertising strategy of configuration, usually need to verify this advertising strategy, to guarantee the correctness of advertisement when intercutting.
Because the advertising strategy that can support of existing video on-demand system is usually fairly simple, for example, when beginning, video breaks for commercialsy, and perhaps in video display process, watch the position of video to increase advertisement etc. not affecting the user.Thereby prior art can be verified the whether correct of advertising strategy configuration by accessing a video on-demand system order video.
Yet, along with advertisement putting user becoming more meticulous to advertisement request, advertising strategy is complicated gradually also, for example, when the configuration advertising strategy, need to consider the information such as user property, user behavior, at this moment, when adopting existing advertising strategy verification method that complicated advertising strategy is verified, operation is complicated, and verification efficiency is lower.
Summary of the invention
Embodiments of the invention provide a kind of verification method, Apparatus and system of advertising strategy, can reduce the complexity of advertising strategy checking, improve the efficient of advertising strategy checking.
For achieving the above object, embodiments of the invention adopt following technical scheme:
A kind of verification method of advertising strategy, the method is carried out by the test terminal, comprising:
The user property and the behavior that are complementary with advertising strategy that receive input;
Send the advertisement simulation request that carries described user property and behavior to server;
Receive and also to show the advertising listing that described server sends, described advertising listing to be described server according to described user property and behavior and advertising strategy mate and draw.
A kind of verification method of advertising strategy, the method is carried out by server, comprising:
Receive the advertisement simulation request that carries user property and behavior that the first test terminal sends;
From database, extract user configured advertising strategy;
Described user property and behavior and described user configured advertising strategy are mated;
If coupling then sends to described the first test terminal with the advertising listing corresponding with the advertising strategy of described user property and behavior coupling, if do not mate, then do not return advertising listing.
A kind of test terminal comprises:
Receiving element, the user property and the behavior that are complementary with advertising strategy that be used for to receive input;
The first transmitting element is used for sending the described advertisement simulation request that user property and behavior are arranged of carrying to server;
Receive display unit, be used for receiving and showing the advertising listing that described server sends, to be described server according to described user property and behavior and advertising strategy mate described advertising listing draws.
A kind of server comprises:
Receiving element is used for receiving the advertisement simulation request that carries user property and behavior that the first test terminal sends;
Extraction unit is used for extracting user configured advertising strategy from database;
Matching unit is used for described user property and behavior and described user configured advertising strategy are mated;
The first transmitting element if be used for coupling, then sends to described the first test terminal with the advertising listing corresponding with the advertising strategy of described user property and behavior coupling, if do not mate, does not then return advertising listing.
A kind of verification system of advertising strategy comprises:
The test terminal, the user property and the behavior that are complementary with advertising strategy that be used for to receive input; Send the advertisement simulation request that carries described user property and behavior to server;
Server is used for receiving the advertisement simulation request that carries user property and behavior that the test terminal sends; From database, extract user configured advertising strategy; Described user property and behavior and described user configured advertising strategy are mated; If coupling then sends to described the first test terminal with the advertising listing corresponding with the advertising strategy of described user property and behavior coupling, if do not mate, then do not return advertising listing;
Described test terminal also be used for to receive and shows the advertising listing that described server sends, the described advertising listing advertising listing that to be described server match according to described user property and behavior;
Database is used for preserving advertising strategy.
In the described embodiment of the invention of technique scheme, when definition in the advertising strategy has user property and behavior, the tester can input user property and the behavior that is complementary with advertising strategy on the test terminal, described test terminal sends to server by advertisement simulation request with user property and behavior.After returning the advertising listing that draws according to described user property and behavior coupling when server, the test terminal can be shown to the tester with this advertising listing.Compared with prior art, the embodiment of the invention is when verifying complicated advertising strategy, and is convenient to operation, reduced the complexity of advertising strategy checking, improved verification efficiency.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, the below will do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art, apparently, accompanying drawing in the following describes only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain according to these accompanying drawings other accompanying drawing.
The flow chart of the verification method of a kind of advertising strategy that Fig. 1 provides for the embodiment of the invention 1;
The flow chart of the verification method of the another kind of advertising strategy that Fig. 2 provides for the embodiment of the invention 1;
The structure chart of a kind of test terminal that Fig. 3 provides for the embodiment of the invention 2;
The structure chart of a kind of server that Fig. 4 provides for the embodiment of the invention 2;
The structure chart of the another kind of test terminal that Fig. 5 provides for the embodiment of the invention 2;
The structure chart of the another kind of server that Fig. 6 provides for the embodiment of the invention 2;
The structure chart of the verification system of a kind of advertising strategy that Fig. 7 provides for the embodiment of the invention 2.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that obtains under the creative work prerequisite.
Embodiment 1
In the application scenarios that the embodiment of the invention provides, advertising strategy is used for the advertisement that is complementary for user assignment and this user property and behavior, and each advertisement is to there being an advertising strategy.Advertisement operators is when the configuration advertising strategy, can access Advertising Management System by browser such as IE, the typing advertisements metadata, and upload advertising pictures file or video ads file, the store path of these advertisements metadata, picture file and video file will be written in the database.Afterwards, advertisement operators can be carried out layout to above-mentioned advertisements metadata, picture file and video file, arranges the playlist of advertisement, and is programmed advertisement configuration advertising strategy, and the advertising strategy that disposes also will be saved in the database.
The embodiment of the invention provides a kind of verification method of advertising strategy, and as shown in Figure 1, the method comprises the steps:
101, the first test terminal user property and behavior of being complementary with advertising strategy of receiving input.
During concrete the application, user property comprises following at least a information: user's program request time, region under the user, the programm name of user institute program request, the program price of user institute program request, the program classification of the programme attribute of user institute program request or the program request of user institute; Described user's behavior comprises: in the request program of program request time or browse electric program menu.The advertising strategy that provides in the embodiment of the invention has all been considered user property and behavior, is the advertising strategy of more complicated.
For example, user A attribute comprises: the user A program request time is 9:00-10:00 on June 1st, 1 day 1 January in 2010, and the region is Qingdao under the user A, and the program classification of user institute program request is free film, and the behavior of user A is the free film of program request.Advertisement operators is when distributing advertisement A for user A, and it is as follows to dispose advertising strategy A according to user A attribute and behavior: on June 1st, 1 day 1 January in 2010 9:00-10:00 Qingdao the free film of the user's program request A that then breaks for commercialsy.
Prior art generally needs the tester when the user A program request time reaches when the above-mentioned advertising strategy A that considers user property and behavior is tested, and is in the free film of Qingdao program request and tests.The advertising testing processing ease is subject to the program request time, and the restriction of the conditions such as region, test are complicated, and efficient is lower.And in the embodiment of the invention tester when whether the above-mentioned advertising strategy A of test correct, only need to get final product in the input of the first test terminal and user property and the behavior that advertising strategy A is complementary, test operation is convenient and swift, has reduced the complexity of advertising strategy checking, has improved verification efficiency.
For example, the first test terminal can provide one the interface is set for the tester, at this user property and the behaviors such as program category that can be inputted by the tester region under user's program request time, the user, user's program request on interface is set, afterwards, the first test terminal can receive the tester and above-mentioned user property and the behavior of inputting at the interface is set, and 102 the information such as user property and behavior is sent to server as follows.
102, the first test terminal sends the advertisement simulation request that carries described user property and behavior to server.
103, server receives the advertisement simulation request that carries user property and behavior that the first test terminal sends.
Need to prove that the server that the embodiment of the invention provides can also receive the normal ad-request that the user sends except the advertisement simulation request that can receive the tester and send when the test advertisements strategy when request program.During concrete the application, can in advertisement simulation request, an analog mark be set, if server is judged in the current request that receives and is carried above-mentioned analog mark, then current request is identified as advertisement simulation request, and the method that provides according to the embodiment of the invention is carried out, if server is judged in the current request that receives and do not carried above-mentioned analog mark, then current request is identified as normal ad-request, and processes according to existing ad-request flow process.
104, from database, extract user configured advertising strategy; Described user property and behavior and described user configured advertising strategy are mated.
If 105 couplings then send to described the first test terminal with the advertising listing corresponding with the advertising strategy of described user property and behavior coupling, if do not mate, then do not return advertising listing.
106, receive and show the advertising listing that described server sends, described advertising listing to be described server according to described user property and behavior and advertising department's strategy mate and draw.
For example, if the user's that step 101 receives property and behavior are: user's program request time is 9:00-10:00 on June 1st, 1 day 1 January in 2010, the region is Qingdao under the user, user's behavior is the free film of program request, then will find out advertising strategy A by step 104 server from the advertising strategy database, step 105 comprises transmission the advertising listing of advertisement A of this advertising strategy A coupling to the test terminal.
A kind of form of advertising listing is as shown in the table:
Program Play skew Playing duration The relativity shift time
Advertisement A Play skew Playing duration The relativity shift time
Program Play skew Playing duration The relativity shift time
After the test terminal receives advertising listing, this advertising listing is shown to the tester, the tester can see test result very intuitively, if comprise advertisement A in the advertising listing that returns, and being in correct play position, the configuration that then can judge very intuitively this advertising strategy A is correct.If it is incorrect judging the configuration of this advertising strategy A, then need above-mentioned advertising strategy is updated, test again afterwards.
As mentioned above, when definition in the advertising strategy has user property and behavior, the tester can input user property and the behavior that is complementary with advertising strategy on the test terminal, described test terminal can send to server with user property and behavior by advertisement simulation request.After returning the advertising listing that draws according to described user property and behavior coupling when server, the test terminal can be shown to the tester with this advertising listing.Compared with prior art, the embodiment of the invention is when verifying complicated advertising strategy, and is convenient to operation, reduced the complexity of advertising strategy checking, improved verification efficiency.
Need to prove, describe as an example of an advertising strategy example in above-described embodiment, when having a plurality of advertising strategy, can also comprise a plurality of advertisements in the advertising listing that finally returns.
In addition, the tester can also play the advertisement in the above-mentioned advertising listing, and such as using the final advertisement playing effects of experience such as normal broadcasts, fast forwarding and fast rewinding, whether the configuration of going to experience advertising strategy in mode more intuitively is correct.Test result is that correct advertising strategy can be issued in ad system, and corresponding advertisement will be shown to corresponding user when satisfying advertising strategy, realize the advertisement putting that becomes more meticulous according to advertising strategy.
Further, as shown in Figure 2, the verification method of above-mentioned advertising strategy also comprises:
107, the user property that is complementary with advertising strategy of the first test terminal input that will receive and behavior be as test case, and the advertising listing that described server is sent is as test result; Described test case and test result are sent to described server.
108, server receives and preserves test case and the test result that described the first test terminal sends.When server receive that the second test terminal sends obtain the test case request time, described test case and test result are sent to described the second test terminal, described test case is used for re-executing in described the second test terminal.
For example, described the first test terminal upgrades to the second test terminal, after the second test terminal re-executes the test case of obtaining, the tester can directly check the result of twice test execution of contrast, whether the upgrading of easily validation test terminal is correct, thereby can improve the efficient of the rear testing authentication of test terminal upgrading, guarantee the correctness of testing authentication.In addition, when break down and recover in the first test terminal, also can re-execute the test case of preservation, also can verify easily the correctness of the test terminal after the recovery this moment.
Further, the performed step in above-mentioned the first test terminal can realize at Web browser, also can realize in set-top box.
Further, because prior art is carried out the advertising strategy test by access video on-demand system order video, thereby can affect the use of user's regular traffic.And above-mentioned the first test terminal in the embodiment of the invention be with video on-demand system mutually independently, the tester can use this first test terminal to carry out the on-line testing of advertising strategy in production environment, for example, carry out the on-line testing of advertising strategy on the test terminal access advertising provider's that the tester can provide the embodiment of the invention the Advertisement Server, and need not be by user's test advertisements strategy when the request program, thereby do not affect the user and use normal business.
Embodiment 2:
The embodiment of the invention provides a kind of test terminal, as shown in Figure 3, comprising: receiving element 11, the first transmitting elements 12 and reception display unit 13.
Wherein, receiving element 11 user property and the behavior that are complementary with advertising strategy that are used for receiving input; Above-mentioned user property comprises following at least a information: user's program request time, region under the user, the programm name of user institute program request, the program price of user institute program request, the program classification of the programme attribute of user institute program request or the program request of user institute; Described user's behavior comprises: in the request program of program request time or browse electric program menu.
The first transmitting element 12 is used for sending the described advertisement simulation request that user property and behavior are arranged of carrying to server; Receive display unit 13 and be used for receiving and showing the advertising listing that described server sends, to be described server according to described user property and behavior and advertising strategy mate described advertising listing draws.
Correspondingly, the embodiment of the invention also provides a kind of server, as shown in Figure 4, comprising: receiving element 20, extraction unit 21, matching unit 22 and the first transmitting element 23.
Wherein, receiving element 20 is used for receiving the advertisement simulation request that carries user property and behavior that the first test terminal sends; Extraction unit 21 is used for extracting user configured advertising strategy from database; Matching unit 22 is used for described user property and behavior and described user configured advertising strategy are mated; If the first transmitting element 23 is used for the result that matching unit 22 draws coupling, then the advertising listing corresponding with the advertising strategy of described user property and behavior coupling sent to described the first test terminal, if matching unit 22 draws unmatched result, then do not return advertising listing.
In the described embodiment of the invention of technique scheme, when definition in the advertising strategy has user property and behavior, the tester can input user property and the behavior that is complementary with advertising strategy on the test terminal, described test terminal sends to server by advertisement simulation request with user property and behavior.After returning the advertising listing that draws according to described user property and behavior coupling when server, the test terminal can be shown to the tester with this advertising listing.Compared with prior art, the embodiment of the invention is when verifying complicated advertising strategy, and is convenient to operation, reduced the complexity of advertising strategy checking, improved verification efficiency.
Further, in described test terminal one side, as shown in Figure 5, described test terminal also comprises: the second transmitting element 14 is used for test case and test result are sent to described server, described test case is the advertising listing that described server sends for the user property and the behavior that are complementary with advertising strategy of input, described test result.
Need to prove that there are two kinds of implementations above-mentioned test terminal: Web browser and set-top box.
Also need to prove, because prior art is carried out the advertising strategy test by access video on-demand system order video, thereby can affect the use of user's regular traffic.And the above-mentioned test terminal in the embodiment of the invention be with video on-demand system mutually independently, the tester can use this test terminal to carry out the on-line testing of advertising strategy in production environment, thereby does not affect the user and use normal business.
Further, in described server one side, as shown in Figure 6, described server also comprises: receive storage unit 24 and the second transmitting element 25.
Wherein, receive storage unit 24 and be used for receiving and preserving test case and the test result that described the first test terminal sends; The second transmitting element 25 be used for receive that the second test terminal sends obtain the test case request time, described test case and test result are sent to described the second test terminal, described test case is used for re-executing in described the second test terminal.
For example, when the first test terminal upgrades to the second test terminal, server can return to the second test terminal with the employed test case in the first test terminal before the upgrading, after the second test terminal re-executes the test case of obtaining, the tester can directly check the result of twice test execution of contrast, whether the upgrading of easily validation test terminal is correct, thereby can improve the efficient of the rear testing authentication of test terminal upgrading, guarantees the correctness of testing authentication.
The embodiment of the invention also provides a kind of verification system of advertising strategy, as shown in Figure 7, comprising: test terminal 31, server 32 and database 33.
The user property and the behavior that are complementary with advertising strategy that test terminal 31 is used for receiving input; Send the advertisement simulation request that carries described user property and behavior to server;
Server 32 is used for receiving the advertisement simulation request that carries user property and behavior that the test terminal sends; From database, extract user configured advertising strategy; Described user property and behavior and described user configured advertising strategy are mated; If coupling then sends to described the first test terminal with the advertising listing corresponding with the advertising strategy of described user property and behavior coupling, if do not mate, then do not return advertising listing;
Described test terminal also be used for to receive and shows the advertising listing that described server sends, the described advertising listing advertising listing that to be described server match according to described user property and behavior;
Database 33 is used for preserving advertising strategy.
Test terminal in the verification system of above-mentioned advertising strategy is corresponding with the test terminal that embodiment 2 provides, and the server in the verification system of above-mentioned advertising strategy is corresponding with the server that embodiment 2 provides.
The embodiment of the invention is mainly used in the test process of advertising strategy, can improve the efficient of the rear testing authentication of test terminal upgrading, guarantees the correctness of testing authentication.
The above; be the specific embodiment of the present invention only, but protection scope of the present invention is not limited to this, anyly is familiar with those skilled in the art in the technical scope that the present invention discloses; can expect easily changing or replacing, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of described claim.

Claims (9)

1. the verification method of an advertising strategy is characterized in that, comprising:
Receive user property and behavior that input and advertising strategy are complementary, described user property comprises following at least a information: user's program request time, region under the user, the programm name of user institute program request, the program price of user institute program request, the program classification of the programme attribute of user institute program request or the program request of user institute, described user behavior comprises: in the request program of program request time or browse electric program menu;
Send the advertisement simulation request that carries described user property and behavior to server;
Receive and show the advertising listing of described server transmission, wherein, when described advertising listing is when comprising the advertising listing of advertisement A of this advertising strategy A coupling, if comprise advertisement A in the described advertising listing, and be in correct play position, the configuration of then judging this advertising strategy A is correct, if it is incorrect judging the configuration of this advertising strategy A, then need above-mentioned advertising strategy is updated, test again afterwards, to be described server with described user property and behavior and advertising strategy mate described advertising listing draws both when mating, the advertising listing corresponding with the advertising strategy of described user property and behavior coupling.
2. the verification method of advertising strategy according to claim 1 is characterized in that, also comprises:
Test case and test result are sent to described server, and described test case is the advertising listing that described server sends for the user property and the behavior that are complementary with advertising strategy of input, described test result.
3. the verification method of an advertising strategy is characterized in that, comprising:
Receive the advertisement simulation request that carries user property and behavior that the first test terminal sends, described user property comprises following at least a information: user's program request time, region under the user, the programm name of user institute program request, the program price of user institute program request, the program classification of the programme attribute of user institute program request or the program request of user institute, described user behavior comprises: in the request program of program request time or browse electric program menu;
From database, extract user configured advertising strategy;
Described user property and behavior and described user configured advertising strategy are mated;
If coupling, then the advertising listing corresponding with the advertising strategy of described user property and behavior coupling sent to described the first test terminal, if do not mate, then do not return advertising listing, so that described the first test terminal receives described advertising listing, when described advertising listing is when comprising the advertising listing of advertisement A of this advertising strategy A coupling, if comprise advertisement A in the described advertising listing, and be in correct play position, the configuration of then judging this advertising strategy A is correct, if it is incorrect judging the configuration of this advertising strategy A, then need above-mentioned advertising strategy is updated, test afterwards, described advertising listing draws both when mating for described user property and behavior and advertising strategy are mated again, the advertising listing that the advertising strategy of mating with described user property and behavior is corresponding.
4. the verification method of advertising strategy according to claim 3 is characterized in that, also comprises:
Receive and preserve test case and the test result that described the first test terminal sends;
Receive that the second test terminal sends obtain the test case request time, described test case and test result are sent to described the second test terminal, described test case is used for re-executing in described the second test terminal.
5. a test terminal is characterized in that, comprising:
Receiving element, the user property and the behavior that are complementary with advertising strategy that be used for to receive input, described user property comprises following at least a information: user's program request time, region under the user, the programm name of user institute program request, the program price of user institute program request, the program classification of the programme attribute of user institute program request or the program request of user institute, described user behavior comprises: in the request program of program request time or browse electric program menu;
The first transmitting element is used for sending the advertisement simulation request that carries described user property and behavior to server;
Receive display unit, be used for receiving and showing the advertising listing that described server sends, wherein, when described advertising listing is when comprising the advertising listing of advertisement A of this advertising strategy A coupling, if comprise advertisement A in the described advertising listing, and be in correct play position, the configuration of then judging this advertising strategy A is correct, if it is incorrect judging the configuration of this advertising strategy A, then need above-mentioned advertising strategy is updated, test again afterwards, to be described server according to described user property and behavior and advertising strategy mate described advertising listing draws both when mating, the advertising listing corresponding with the advertising strategy of described user property and behavior coupling.
6. test terminal according to claim 5 is characterized in that, also comprises:
The second transmitting element is used for test case and test result are sent to described server, and described test case is the user property and the behavior that are complementary with advertising strategy of input, and described test result is the advertising listing that described server sends.
7. a server is characterized in that, comprising:
Receiving element, be used for receiving the advertisement simulation request that carries user property and behavior that the first test terminal sends, described user property comprises following at least a information: user's program request time, region under the user, the programm name of user institute program request, the program price of user institute program request, the program classification of the programme attribute of user institute program request or the program request of user institute, described user behavior comprises: in the request program of program request time or browse electric program menu;
Extraction unit is used for extracting user configured advertising strategy from database;
Matching unit is used for described user property and behavior and described user configured advertising strategy are mated;
The first transmitting element, if be used for coupling, then the advertising listing corresponding with the advertising strategy of described user property and behavior coupling sent to described the first test terminal, if do not mate, then do not return advertising listing, so that described the first test terminal receives described advertising listing, when described advertising listing is when comprising the advertising listing of advertisement A of this advertising strategy A coupling, if comprise advertisement A in the described advertising listing, and be in correct play position, the configuration of then judging this advertising strategy A is correct, if it is incorrect judging the configuration of this advertising strategy A, then need above-mentioned advertising strategy is updated, test again afterwards, to be described server with described user property and behavior and advertising strategy mate described advertising listing draws both when mating, the advertising listing corresponding with the advertising strategy of described user property and behavior coupling.
8. server according to claim 7 is characterized in that, also comprises:
Receive storage unit, be used for receiving and preserving test case and the test result that described the first test terminal sends;
The second transmitting element, be used for receive that the second test terminal sends obtain the test case request time, described test case and test result are sent to described the second test terminal, described test case is used for re-executing in described the second test terminal.
9. the verification system of an advertising strategy is characterized in that, comprising:
The test terminal, the user property and the behavior that are complementary with advertising strategy that be used for to receive input; Send the advertisement simulation request that carries described user property and behavior to server, described user property comprises following at least a information: user's program request time, region under the user, the programm name of user institute program request, the program price of user institute program request, the program classification of the programme attribute of user institute program request or the program request of user institute, described user behavior comprises: in the request program of program request time or browse electric program menu;
Server is used for receiving the advertisement simulation request that carries user property and behavior that the test terminal sends; From database, extract user configured advertising strategy; Described user property and behavior and described user configured advertising strategy are mated; If coupling then sends to described test terminal with the advertising listing corresponding with the advertising strategy of described user property and behavior coupling, if do not mate, then do not return advertising listing;
Described test terminal also is used for receiving and showing the advertising listing that described server sends, the described advertising listing advertising listing that to be described server match according to described user property and behavior, wherein, when described advertising listing is when comprising the advertising listing of advertisement A of this advertising strategy A coupling, if comprise advertisement A in the described advertising listing, and be in correct play position, the configuration of then judging this advertising strategy A is correct, if it is incorrect judging the configuration of this advertising strategy A, then need above-mentioned advertising strategy is updated, test again afterwards;
Database is used for preserving advertising strategy.
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