CN106341367A - Method and apparatus for implementing content implantation - Google Patents

Method and apparatus for implementing content implantation Download PDF

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Publication number
CN106341367A
CN106341367A CN201510392204.9A CN201510392204A CN106341367A CN 106341367 A CN106341367 A CN 106341367A CN 201510392204 A CN201510392204 A CN 201510392204A CN 106341367 A CN106341367 A CN 106341367A
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China
Prior art keywords
user
web page
user terminal
page address
implantation
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CN201510392204.9A
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Chinese (zh)
Inventor
张纪伟
吴丽梅
杨金舟
侯振强
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ZTE Corp
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ZTE Corp
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Priority to CN201510392204.9A priority Critical patent/CN106341367A/en
Priority to PCT/CN2016/078114 priority patent/WO2016177216A1/en
Publication of CN106341367A publication Critical patent/CN106341367A/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00Network architectures or network communication protocols for network security
    • H04L63/20Network architectures or network communication protocols for network security for managing network security; network security policies in general
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/02Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/955Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/14Session management
    • H04L67/146Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/535Tracking the activity of the user

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • General Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Hardware Design (AREA)
  • Computer Security & Cryptography (AREA)
  • Databases & Information Systems (AREA)
  • Computing Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Data Mining & Analysis (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a method for implementing content implantation. The method comprises the steps of detecting a connection request, which is sent by a user terminal, for connection to a first webpage address, and determining the user attribute according to the connection request; determining the implantation content according to the user attribute; and forging a link disconnection packet, sending the link disconnected packet to a server corresponding to the first webpage address so as to cancel a previous connection request of the user terminal, forging a connection response of the server corresponding to the first webpage address, and sending the connection response to the user terminal, wherein the connection response is used for indicating the user terminal to initiate a connection request to the first webpage address and a webpage address of the implantation content respectively. The method disclosed by the invention can enable the content implantation process and the normal Internet surfing process of the user to be executed in a concurrent manner, and influences imposed on normal Internet surfing activities of the user by content implantation are relieved. The invention further discloses an apparatus for implementing content implantation.

Description

A kind of implementation method of content implantation and device
Technical field
The present invention relates to communication technical field, more particularly, to a kind of implementation method of content implantation and dress Put.
Background technology
Content implant system grew up in recent years, each for comprising mobile phone, pc and pad etc. Terminal Type carries out homepage implantation, the increment service system of content implantation.
Content method for implantation in correlation technique, content is implanted directly in the webpage of user's normal browsing, Therefore content implantation is larger on the normal online activity impact of user, and such as webpage opening speed can be led to slow, The problems such as network access time delay increases, have impact on the normal online experience of user.
Content of the invention
The technical problem to be solved is to provide a kind of implementation method of content implantation and device, energy Enough make the normal online concurrent process execution of content implantation process and user, mitigate content and to user just implant The impact of often online activity.
In order to solve above-mentioned technical problem, the invention provides a kind of implementation method of content implantation, the party Method includes:
After the connection request of connection first web page address of user terminal transmission is detected, according to described connection Request determines the attribute of user;
Attribute according to user determines implantation content;
Forge chain rupture bag and be sent to the corresponding server of described first web page address to cancel as described before use The connection request of family terminal, forges the connection response of the corresponding server of described first web page address and sends To described user terminal;Described connection response is used for indicating user terminal respectively to described first web page address Initiate connection request with the web page address of described implantation content.
Further, this implementation method also includes following features:
The connection request of the first web page address of user terminal transmission is detected, comprising:
Optical splitting link in access device outlet detects connection first net of user terminal transmission in parallel The connection request of page address.
Further, this implementation method also includes following features:
Determine the attribute of user according to described connection request, comprising:
Extract the essential information of user from described connection request, used according to the essential information inquiry of user The remote customer dialing authentication system radius message at family, obtains the attribute information of user.
Further, this implementation method also includes following features:
The attribute information of user includes at least one of following information: user account, set meal type, user Terminal type, user terminal location region, the URL url of http get request.
Further, this implementation method also includes following features:
Forge the connection response of the corresponding server of described first web page address and be sent to described user eventually End, comprising:
Forge the connection response of the corresponding server of described first web page address, take in described connection response Band script file;
Wherein, after described script file executes this script file automatically for user terminal, respectively to described First webpage URL url and described implantation content url initiate connection request.
Further, this implementation method also includes following features:
Forge the connection response of the corresponding server of described first web page address and be sent to described user eventually End, comprising:
Forge the connection response of the corresponding server of described first web page address, take in described connection response Band script file;
Wherein, after described script file executes this script file automatically for user terminal, respectively to described First webpage URL url and described implantation content url initiate connection request;Receive After the response contents that the implantation corresponding server of content url returns, shown in described implantation with floating window Hold.
In order to solve above-mentioned technical problem, the invention provides a kind of content implantation realize device, this dress Put including:
Policy enforcement module, the connection for connection first web page address of user terminal transmission is detected please After asking, determine the attribute of user according to described connection request, sending inquiry to policy control center module please Ask, wherein carry the attribute information of described user;Receive looking into of described policy control center module return After asking response, therefrom extract the web page address of implantation content;Forge chain rupture bag and be sent to described first The corresponding server of web page address, to cancel the connection request of as described before user terminal, forges described first The connection response of the corresponding server of web page address is simultaneously sent to described user terminal;Described connection response is used Initiate even to the web page address of described first web page address and described implantation content respectively in indicating user terminal Connect request;
Policy control center module, for receiving after the inquiry request that policy enforcement module sends, according to The attribute information of described user determines implantation content, returns inquiry response to described policy enforcement module, its In carry described implantation content web page address.
Further, this is realized device and also includes following features:
Policy enforcement module, for the connection request of the first web page address of user terminal transmission is detected, Including:
Optical splitting link in access device outlet detects the first webpage ground of user terminal transmission in parallel The connection request of location.
Further, this is realized device and also includes following features:
Policy enforcement module, for determining the attribute of user according to described connection request, comprising:
Extract the essential information of user from described connection request, used according to the essential information inquiry of user The remote customer dialing authentication system radius message at family, obtains the attribute information of user.
Further, this is realized device and also includes following features:
The attribute information of user includes at least one of following information: user account, set meal type, user Terminal type, user terminal location region, the URL url of http get request.
Further, this is realized device and also includes following features:
Policy enforcement module, for forge the corresponding server of described first web page address connection response simultaneously It is sent to described user terminal, comprising:
Forge the connection response of the corresponding server of described first web page address, take in described connection response Band script file;
Wherein, after described script file executes this script file automatically for user terminal, respectively to described First webpage URL url and described implantation content url initiate connection request.
Further, this is realized device and also includes following features:
Policy enforcement module, for forge the corresponding server of described first web page address connection response simultaneously It is sent to described user terminal, comprising:
Forge the connection response of the corresponding server of described first web page address, take in described connection response Band script file;
Wherein, after described script file executes this script file automatically for user terminal, respectively to described First webpage url and described implantation content url initiate connection request;Receive implantation content url pair After the response contents that the server answered returns, show described implantation content to float window.
Compared with prior art, the present invention provides a kind of implementation method of content implantation and device, pass through After optical splitting link obtains the webpage connection request that user terminal sends, determine the attribute information of user, according to The attribute of user determines implantation content, forges chain rupture bag to server side to cancel as described before user terminal Connection request, the connection response forging server is simultaneously sent to described user terminal, user terminal according to The connection response receiving is initiated to the web page address of described first web page address and described implantation content respectively Connection request, and show web page contents and implantation content simultaneously.The present invention can make content implantation process with The normal online concurrent process execution of user, sectional tactful by the implantation of rational content, subregion, Carry out content implantation according to user preferences and whole system is disposed in the operator network, when can greatly reduce Prolong, mitigate the impact to user's normal online activity for the content implantation.
Brief description
Fig. 1 is a kind of flow chart of the implementation method of content implantation of the embodiment of the present invention.
Fig. 2 is a kind of structural representation realizing device of content implantation of the embodiment of the present invention.
Fig. 3 is a kind of structural representation realizing system of content implantation of the specific embodiment of the invention 1.
Fig. 4 is a kind of information exchange figure of the implementation method of content implantation of the specific embodiment of the invention 1.
Specific embodiment
For making the object, technical solutions and advantages of the present invention become more apparent, below in conjunction with accompanying drawing Embodiments of the invention are described in detail.It should be noted that in the case of not conflicting, this Shen Please in embodiment and the feature in embodiment can mutual combination in any.
As shown in figure 1, embodiments providing a kind of implementation method of content implantation, the method bag Include:
S10, after the connection request of connection first web page address of user terminal transmission is detected, according to described Connection request determines the attribute of user;
S20, the attribute according to user determines implantation content;
S30, forges chain rupture bag and is sent to the corresponding server of described first web page address with institute before cancelling State the connection request of user terminal, forge the connection response of the corresponding server of described first web page address simultaneously It is sent to described user terminal;Described connection response is used for indicating user terminal respectively to described first webpage The web page address of address and described implantation content initiates connection request;
Methods described can also include following features:
Further, the connection request of the first web page address of user terminal transmission is detected, comprising:
Optical splitting link in access device outlet detects the first webpage ground of user terminal transmission in parallel The connection request of location;
Wherein, the corresponding access device of mobile telephone network includes: ggsn (gateway gprs support Node, gateway gprs supporting node), pdsn (packet data serving node, grouped data Service node) or pgw (pdn gateway, pdn gateway);
The corresponding access device of fixed network includes: and bras (broadband remote access server, wide Band RAS) or cr (core router, core router);
Further, the connection request of connection first web page address that described user terminal sends is hypertext Host-host protocol http get asks;
Further, the attribute of user is determined according to described connection request, comprising:
Extract the essential information of user from described connection request, used according to the essential information inquiry of user Remote customer dialing authentication system radius (the remote authentication dial in user at family Service) message, obtains the attribute information of user;
Further, the attribute information of user includes at least one of following information: user account, set meal Type, type of user terminal, user terminal location region, the unified resource positioning of http get request Symbol url;
Further, the attribute according to user determines implantation content, comprising:
Inquiry request is sent to policy control center module according to the customer attribute information getting, receives institute State the inquiry response of policy control center module return, implantation content is determined according to described inquiry response url;
Further, forge the connection response of the corresponding server of described first web page address and be sent to institute State user terminal, comprising:
Forge the connection response of the corresponding server of described first web page address, take in described connection response Band script file;
Wherein, after described script file executes this script file automatically for user terminal, respectively to described First webpage url and described implantation content url initiate connection request;
Further, forge the connection response of the corresponding server of described first web page address and be sent to institute State user terminal, comprising:
Forge the connection response of the corresponding server of described first web page address, take in described connection response Band script file;
Wherein, after described script file executes this script file automatically for user terminal, respectively to described First webpage url and described implantation content url initiate connection request;Receive implantation content url pair After the response contents that the server answered returns, show described implantation content to float window;
As shown in Fig. 2 embodiments provide a kind of implantation of content realizes device, this device bag Include:
Policy enforcement module, the connection for connection first web page address of user terminal transmission is detected please After asking, determine the attribute of user according to described connection request, sending inquiry to policy control center module please Ask, wherein carry the attribute information of described user;Receive looking into of described policy control center module return After asking response, therefrom extract the web page address of implantation content;Forge chain rupture bag and be sent to described first The corresponding server of web page address, to cancel the connection request of as described before user terminal, forges described first The connection response of the corresponding server of web page address is simultaneously sent to described user terminal;Described connection response is used Initiate even to the web page address of described first web page address and described implantation content respectively in indicating user terminal Connect request;
Policy control center module, for receiving after the inquiry request that policy enforcement module sends, according to The attribute information of described user determines implantation content, returns inquiry response to described policy enforcement module, its In carry described implantation content web page address;
Described device can also include following features:
Further, policy enforcement module, for detecting the first web page address that user terminal sends Connection request, comprising:
Optical splitting link in access device outlet detects the first webpage ground of user terminal transmission in parallel The connection request of location;
Wherein, the corresponding access device of mobile telephone network includes: ggsn (gateway gprs support Node, gateway gprs supporting node), pdsn (packet data serving node, grouped data Service node) or pgw (pdn gateway, pdn gateway);
The corresponding access device of fixed network includes: and bras (broadband remote access server, wide Band RAS) or cr (core router, core router);
Further, the connection request of the first web page address that described user terminal sends is Hyper text transfer Agreement http get asks;
Further, policy enforcement module, for determining the attribute of user according to described connection request, bag Include:
Extract the essential information of user from described connection request, used according to the essential information inquiry of user Remote customer dialing authentication system radius (the remote authentication dial in user at family Service) message, obtains the attribute information of user;
Further, the attribute information of user includes at least one of following information: user account, set meal Type, type of user terminal, user terminal location region, the unified resource positioning of http get request Symbol url;
Further, policy enforcement module, for forging the corresponding server of described first web page address Connection response is simultaneously sent to described user terminal, comprising:
Forge the connection response of the corresponding server of described first web page address, take in described connection response Band script file;
Wherein, after described script file executes this script file automatically for user terminal, respectively to described First webpage url and described implantation content url initiate connection request;
Further, policy enforcement module, for forging the corresponding server of described first web page address Connection response is simultaneously sent to described user terminal, comprising:
Forge the connection response of the corresponding server of described first web page address, take in described connection response Band script file;
Wherein, after described script file executes this script file automatically for user terminal, respectively to described First webpage url and described implantation content url initiate connection request;Receive implantation content url pair After the response contents that the server answered returns, show described implantation content to float window;
Specific embodiment
Embodiment 1
It is illustrated in figure 3 the system structure composed figure of the present invention.System includes: policy enforcement module, plan Slightly control centre's module and contents advertising platform.
As shown in figure 4, the implementation method of present disclosure implantation, comprise the following steps:
Step 201: after user's networking request certification is passed through, user terminal is to certain service provider (service Provider, sp) website initiation http get request.
Step 202: policy enforcement module is disposed by light splitting, gets the http get of user terminal Request.
Step 203: policy enforcement module combines the radius message of user, the http get with user Request is associated, and obtains user account number, set meal type.Pass through to parse the http get of user simultaneously Request obtains the information such as http request url, terminal type, the band of position.Policy enforcement module will be upper The information of stating is sent to policy control center module.
Step 204: policy control center module according to the information receiving, according to user account number, set meal class Type, request url, terminal type, positional information wait until to mate the access hobby number of this user in data base According to, obtain mate advertisement url and corresponding script, return to policy enforcement module.
Step 205: policy enforcement module is sent to the forgery of sp according to advertisement url and script, construction Terminal chain rupture bag and the forgery sp response bag being sent to terminal.
Step 206: the forgery terminal chain rupture bag of construction is sent to sp by policy enforcement module.
Step 207: the sp response bag of construction is sent to terminal by policy enforcement module, the sp of return rings Content for script and user former request url, the letter such as ad content url and terminal screen adaptation should be contained in wrapping Breath.
Step 208: after terminal unit receives response bag, script in execution response bag, described script requires Terminal order initiates corresponding http request successively.
Step 209: terminal unit first continues to initiate the http request to former url to sp website.
Step 210:sp website returns corresponding content.
Step 211: terminal unit initiates the http to ad content url to ad content platform again please Ask.
Step 212: ad content platform returns corresponding content.
Step 213: terminal unit, by script requirement, is superimposed properties window, window-shaped on user's webpage Formula can be left and right distich or banner window, top or lower end pop-up window, lower left corner pop-up window, residence The modes such as middle pop-up window, the content of display advertisement in window.
From above-mentioned enforcement, in the mobile Internet epoch, by this implementation method of the present invention, By the other Personalized Policies of network access end-user level configure, can easily realize sole user or The content implantation service of certain class user, while improve user's operator brand viscosity, more operator Certain value-added service is brought to take in.
A kind of implementation method of content implantation and device that above-described embodiment provides, are obtained by optical splitting link After the webpage connection request that user terminal sends, determine the attribute information of user, true according to the attribute of user It is colonized into content, forge chain rupture bag to server side to cancel the connection request of as described before user terminal, Forge the connection response of server and be sent to described user terminal, user terminal is according to the connection receiving Response initiates connection request to the web page address of described first web page address and described implantation content respectively, and Show web page contents and implantation content simultaneously.The present invention can make content implantation process and user normal on Network process executed in parallel, mitigates the impact to user's normal online activity for the content implantation.
One of ordinary skill in the art will appreciate that all or part of step in said method can pass through program Complete to instruct related hardware, described program can be stored in computer-readable recording medium, such as read-only Memorizer, disk or CD etc..Alternatively, all or part of step of above-described embodiment can also use Realizing, correspondingly, each module/unit in above-described embodiment can adopt one or more integrated circuits The form of hardware is realized, it would however also be possible to employ the form of software function module is realized.The present invention is not restricted to appoint The combination of the hardware and software of what particular form.
It should be noted that the present invention also can have other various embodiments, without departing substantially from the present invention spirit and In the case of its essence, those of ordinary skill in the art can make various corresponding changes according to the present invention And deformation, but these corresponding changes and deformation all should belong to the protection model of appended claims of the invention Enclose.

Claims (12)

1. a kind of implementation method of content implantation, the method includes:
After the connection request of connection first web page address of user terminal transmission is detected, according to described connection Request determines the attribute of user;
Attribute according to user determines implantation content;
Forge chain rupture bag and be sent to the corresponding server of described first web page address to cancel as described before use The connection request of family terminal, forges the connection response of the corresponding server of described first web page address and sends To described user terminal;Described connection response is used for indicating user terminal respectively to described first web page address Initiate connection request with the web page address of described implantation content.
2. implementation method as claimed in claim 1 it is characterised in that:
The connection request of the first web page address of user terminal transmission is detected, comprising:
Optical splitting link in access device outlet detects connection first net of user terminal transmission in parallel The connection request of page address.
3. implementation method as claimed in claim 1 or 2 it is characterised in that:
Determine the attribute of user according to described connection request, comprising:
Extract the essential information of user from described connection request, used according to the essential information inquiry of user The remote customer dialing authentication system radius message at family, obtains the attribute information of user.
4. implementation method as claimed in claim 3 it is characterised in that:
The attribute information of user includes at least one of following information: user account, set meal type, user Terminal type, user terminal location region, the URL url of http get request.
5. implementation method as claimed in claim 1 or 2 it is characterised in that:
Forge the connection response of the corresponding server of described first web page address and be sent to described user eventually End, comprising:
Forge the connection response of the corresponding server of described first web page address, take in described connection response Band script file;
Wherein, after described script file executes this script file automatically for user terminal, respectively to described First webpage URL url and described implantation content url initiate connection request.
6. implementation method as claimed in claim 1 or 2 it is characterised in that:
Forge the connection response of the corresponding server of described first web page address and be sent to described user eventually End, comprising:
Forge the connection response of the corresponding server of described first web page address, take in described connection response Band script file;
Wherein, after described script file executes this script file automatically for user terminal, respectively to described First webpage URL url and described implantation content url initiate connection request;Receive After the response contents that the implantation corresponding server of content url returns, shown in described implantation with floating window Hold.
7. what a kind of content was implanted realizes device, and this device includes:
Policy enforcement module, the connection for connection first web page address of user terminal transmission is detected please After asking, determine the attribute of user according to described connection request, sending inquiry to policy control center module please Ask, wherein carry the attribute information of described user;Receive looking into of described policy control center module return After asking response, therefrom extract the web page address of implantation content;Forge chain rupture bag and be sent to described first The corresponding server of web page address, to cancel the connection request of as described before user terminal, forges described first The connection response of the corresponding server of web page address is simultaneously sent to described user terminal;Described connection response is used Initiate even to the web page address of described first web page address and described implantation content respectively in indicating user terminal Connect request;
Policy control center module, for receiving after the inquiry request that policy enforcement module sends, according to The attribute information of described user determines implantation content, returns inquiry response to described policy enforcement module, its In carry described implantation content web page address.
8. realize device as claimed in claim 7 it is characterised in that:
Policy enforcement module, for the connection request of the first web page address of user terminal transmission is detected, Including:
Optical splitting link in access device outlet detects the first webpage ground of user terminal transmission in parallel The connection request of location.
9. realize device as claimed in claim 7 or 8 it is characterised in that:
Policy enforcement module, for determining the attribute of user according to described connection request, comprising:
Extract the essential information of user from described connection request, used according to the essential information inquiry of user The remote customer dialing authentication system radius message at family, obtains the attribute information of user.
10. realize device as claimed in claim 9 it is characterised in that:
The attribute information of user includes at least one of following information: user account, set meal type, user Terminal type, user terminal location region, the URL url of http get request.
11. realize device as claimed in claim 7 or 8 it is characterised in that:
Policy enforcement module, for forge the corresponding server of described first web page address connection response simultaneously It is sent to described user terminal, comprising:
Forge the connection response of the corresponding server of described first web page address, take in described connection response Band script file;
Wherein, after described script file executes this script file automatically for user terminal, respectively to described First webpage URL url and described implantation content url initiate connection request.
12. realize device as claimed in claim 7 or 8 it is characterised in that:
Policy enforcement module, for forge the corresponding server of described first web page address connection response simultaneously It is sent to described user terminal, comprising:
Forge the connection response of the corresponding server of described first web page address, take in described connection response Band script file;
Wherein, after described script file executes this script file automatically for user terminal, respectively to described First webpage url and described implantation content url initiate connection request;Receive implantation content url pair After the response contents that the server answered returns, show described implantation content to float window.
CN201510392204.9A 2015-07-06 2015-07-06 Method and apparatus for implementing content implantation Pending CN106341367A (en)

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PCT/CN2016/078114 WO2016177216A1 (en) 2015-07-06 2016-03-31 Method and apparatus for realization of content implantation

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