CN102510410A - On-line advertisement delivering method and system as well as advertisement control equipment - Google Patents
On-line advertisement delivering method and system as well as advertisement control equipment Download PDFInfo
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- CN102510410A CN102510410A CN2011104413298A CN201110441329A CN102510410A CN 102510410 A CN102510410 A CN 102510410A CN 2011104413298 A CN2011104413298 A CN 2011104413298A CN 201110441329 A CN201110441329 A CN 201110441329A CN 102510410 A CN102510410 A CN 102510410A
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Abstract
The invention discloses an on-line advertisement delivering method and system as well as an advertisement control equipment. The method comprises the following steps that: the advertisement control equipment receives a webpage request from a client side; the advertisement control equipment determines a target webpage address and an advertisement webpage address according to a webpage address which is expected to access in the webpage request; and the advertisement control equipment controls the advertisement delivering on the basis of the target webpage address and the advertisement webpage address. In the method, an on-line advertisement delivering technology free from an embedded advertisement scheduling code is adopted to deliver advertisements, so that webpage information and the advertisement information are dynamically combined in the process of responding to a user request, one group of advertisement servers can provide transparent advertisement delivering for a plurality of sites so as to effectively save the website development and deployment cost, and no influence is generated on the webpage content by adding, deleting or revising the advertisement information.
Description
Technical field
The present invention relates to information network technique, relate in particular to online advertisement put-on method, system and advertisement control appliance.
Background technology
Since Internet technology grows up, freely be regarded as inherent " the Internet spirit " with sharing always, how when free products & services are provided, keep the operation even the profit of website, be a difficult problem of putting before all website interareas.By up to the present, it the most also is one of profit model the most effectively that Internet advertising is still the website.
Present most of website all is directly in its web page contents, to embed advertisement scheduling code, perhaps makes web page template earlier, uses automation synthetics or mode filling template manually then, forms and finally is deployed to the webpage on the Website server.Fig. 1 is the structural representation of website template system in the prior art; As shown in Figure 1; At first code and web page code being dispatched in advertisement, to carry out template synthetic, the webpage that is embedded with advertisement after synthetic is arranged on the Website server, when the user capture webpage; After Website server will synthesize; The webpage that contains web page code and advertisement scheduling code simultaneously returns to the user, and user's webpage client software will be dispatched code according to advertisement and send request to Advertisement Server, and Advertisement Server returns to the user with advertising message after receiving request.
The Website development personnel can adopt the website mould plate technique to accomplish content development; Advertiser or advertising agency provide the advertisement scheduling code of template agreement form; Software tool synthetic through manual work then or automation is combined into final page code with the two, thereby the realization web page contents is dispatched separating of code development process with advertisement.
For most of websites, developer's working contents is editor, and still, the developer also needs the advertisement scheduling code that embeds is carried out subsequent modification, will increase no small development and maintenance cost undoubtedly.
Inventor of the present invention finds that there is following technological deficiency at least in prior art in realizing process of the present invention:
If shared (or a plurality of) Advertisement Server in 1 a plurality of websites, owing to adopt the website mould plate technique, then each website all need be provided with correlate template and template corresponding synthesis program.
2, same section advertisement scheduling code is embedded in a plurality of webpages of a plurality of websites possibly, when increasing, deleting or revising advertisement scheduling code, will influence a plurality of web page codes, increased the website maintenance cost.
Therefore, prior art adopts the mode that embeds advertisement scheduling code to realize advertisement putting when the exploitation webpage, has the high shortcoming of development and maintenance cost of website.
Summary of the invention
One of technical problem to be solved by this invention is that a kind of online advertisement put-on method, system and advertisement control appliance need be provided.
In order to solve the problems of the technologies described above, the invention provides a kind of online advertisement put-on method, this method comprises: the advertisement control appliance receives the web-page requests from client; Said advertisement control appliance is confirmed target web address and advertising network page address according to the web page address of the visit of the expectation in the said web-page requests; Said advertisement control appliance is controlled advertisement putting based on said target web address and advertising network page address.
Online advertisement put-on method according to a further aspect of the invention specifically comprises in said advertisement control appliance is controlled the step of advertisement putting based on said target web address and advertising network page address:
Said advertisement control appliance obtains info web based on said target web address, and obtain advertising message and info web that is obtained and advertising message are sent to said client based on said advertising network page address with the mode of network agent, perhaps,
The mode that said advertisement control appliance is transmitted with domain name is sent to said client with said target web address and said advertising network page address, so that said client is obtained info web and obtained advertising message based on said advertising network page address based on said target web address.
Online advertisement put-on method according to a further aspect of the invention; Also comprise: when said advertisement control appliance obtains info web based on said target web address and obtains advertising message based on said advertising network page address; Also info web that is obtained and advertising message are merged into a target web, and said target web is sent to said client.
Online advertisement put-on method according to a further aspect of the invention, said advertisement control appliance is confirmed the target web address according to the web page address of the visit of the expectation in the said web-page requests, specifically comprises:
Said advertisement control appliance select to set with one of corresponding a plurality of web page addresses in said expectation accessed web page address, as said target web address; Perhaps said advertisement control appliance is selected one of said a plurality of web page addresses based on user geographical position that IP address characterized in the said web-page requests and/or the load separately of said a plurality of web page address, as said target web address.
Online advertisement put-on method according to a further aspect of the invention; The mode of transmitting with domain name at said advertisement control appliance is sent to said client with said target web address and said advertising network page address; So that said client is obtained info web based on said target web address and when obtaining advertising message based on said advertising network page address
Said advertisement control appliance is sent to said client with said target web address earlier; So that said client is obtained info web based on said target web address; Again said advertising network page address is sent to said client, so that said client is obtained advertising message based on said advertising network page address; Perhaps,
Said advertisement control appliance is sent to said client with said advertising network page address earlier; So that said client is obtained advertising message based on said advertising network page address; Again said target web address is sent to said client, so that said client is obtained info web based on said target web address; Perhaps
Said advertisement control appliance is being sent to said client with said target web address; So that said client is sent to said client with said advertising network page address when obtaining info web based on said target web address, so that said client is obtained advertising message based on said advertising network page address.
According to a further aspect in the invention, a kind of advertisement control appliance is provided also, this equipment comprises:
Communication module is used to receive the web-page requests from client, comprises the web page address of expectation visit in the said web-page requests;
Advertising network page address determination module is used for confirming target web address and advertising network page address according to the web page address of said expectation visit;
The advertisement putting module is used for controlling advertisement putting based on said target web address and advertising network page address.
Advertisement control appliance according to a further aspect in the invention, said advertisement putting module comprises: act on behalf of submodule and/or guiding submodule, wherein,
The said submodule of acting on behalf of; Be used for to obtaining info web, obtain advertising message and info web that is obtained and advertising message are sent to said client to realize advertisement putting with the mode of network agent based on said advertising network page address based on said target web address;
Said guiding submodule; Be used for said target web address and said advertising network page address being sent to said client with the mode that domain name is transmitted; So that said client obtains info web and obtains advertising message based on said advertising network page address based on said target web address, to realize advertisement putting.
Advertisement control appliance according to a further aspect in the invention; Also comprise: the said submodule of acting on behalf of; Also be used for when obtaining info web based on said target web address and obtaining advertising message based on said advertising network page address; Also info web that is obtained and advertising message are merged into a target web, and said target web is sent to said client to realize advertisement putting; And/or
Said advertising network page address determination module, also be used to select to set with one of corresponding a plurality of web page addresses in said expectation accessed web page address, as said target web address; Perhaps, based on user geographical position that IP address characterized in the said web-page requests and/or the load separately of said a plurality of web page address, select one of said a plurality of web page addresses, as said target web address.
According to a further aspect in the invention, a kind of online advertisement jettison system is provided also, this system comprises: client and advertisement control appliance:
Wherein, said client is used for sending web-page requests to said advertisement control appliance, comprises the web page address of expectation visit in the said web-page requests;
Said advertisement control appliance adopts like the arbitrary described advertisement control appliance of claim 6-8.
Online advertisement jettison system according to a further aspect in the invention also comprises: Website server is used to store info web; And Advertisement Server, be used for stores advertisements information.
Compared with prior art, the present invention can have the following advantages.
The present invention adopts the online advertisement jettison system exempt to embed advertisement scheduling code to realize advertisement putting; Make and info web and advertising message dynamic combined in the process of response user request make one group of Advertisement Server transparent advertisement putting to be provided for a plurality of websites.
The inventive method can effectively be saved Website development and lower deployment cost, for the tissue that the advertisement dispatch service is provided, can for a plurality of websites transparent ad placement services be provided simultaneously, and Internet resources are fully utilized.
The inventive method makes the website design personnel that more energy is used for content development, and advertising message is minimum to the interference of info web, for increase, the deletion of advertising message or revise and also can not produce any influence to web page contents.
Other features and advantages of the present invention will be set forth in specification subsequently, and, partly from specification, become obvious, perhaps understand through embodiment of the present invention.The object of the invention can be realized through the structure that in specification, claims and accompanying drawing, is particularly pointed out and obtained with other advantages.
Description of drawings
Accompanying drawing is used to provide further understanding of the present invention, and constitutes the part of specification, is used to explain the present invention with embodiments of the invention, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is the schematic flow sheet of advertisement placement method in the prior art;
Fig. 2 is the structural representation according to the online advertisement jettison system of first embodiment of the invention;
Fig. 3 is the structural representation according to the online advertisement jettison system of second embodiment of the invention;
Fig. 4 is the topology example figure according to the online advertisement jettison system that a Website server is only arranged of first embodiment of the invention;
Fig. 5 is the topology example figure according to the online advertisement jettison system that comprises a plurality of Website servers of first embodiment of the invention;
Fig. 6 is the topology example figure of online advertisement jettison system according to comprising of second embodiment of the invention a plurality of Website servers and a plurality of Advertisement Servers;
Fig. 7 is the structural representation according to the advertisement control appliance of third embodiment of the invention;
Fig. 8 is the structural representation according to the advertisement control appliance of fourth embodiment of the invention;
Fig. 9 is the schematic flow sheet according to the online advertisement put-on method of fifth embodiment of the invention.
Embodiment
Below will combine accompanying drawing and embodiment to specify execution mode of the present invention, how the application technology means solve technical problem to the present invention whereby, and the implementation procedure of reaching technique effect can make much of and implement according to this.Need to prove that only otherwise constitute conflict, each embodiment among the present invention and each characteristic among each embodiment can mutually combine, formed technical scheme is all within protection scope of the present invention.
In addition; Can in computer system, carry out in the step shown in the flow chart of accompanying drawing such as a set of computer-executable instructions, and, though logical order has been shown in flow chart; But in some cases, can carry out step shown or that describe with the order that is different from here.
First embodiment
Fig. 2 is the structural representation according to the online advertisement jettison system of first embodiment of the invention, specifies the function of the each several part of this system below with reference to Fig. 2.
The online advertisement jettison system of present embodiment comprises with the lower part: client 21, Website server 22, Advertisement Server 23 and advertisement control appliance 24.One end of client 21 and advertisement control appliance 24 is connected, and the other end of advertisement control appliance 24 can be connected with Advertisement Server 23 with Website server 22 respectively, next, specifies the function of online advertisement delivery system various piece.
Website server 22, it is used for the info web of store website developer exploitation, Advertisement Server 23, it is used for stores advertisements information.When in the client 21 user's access websites being arranged, the various piece of online advertisement jettison system can be carried out following operation:
Advertisement control appliance 24; Reception is from the web-page requests of client 21; Web page address according to the visit of the expectation in the web-page requests is confirmed target web address and advertising network page address, and advertisement control appliance 24 can be controlled advertisement putting based on said target web address and advertising network page address.In the present embodiment, advertisement control appliance 24 can the based target web page address obtains info web, obtains advertising message and with the mode of network agent info web that is obtained and advertising message are sent to client 21 to realize advertisement putting from Advertisement Server 23 based on the advertising network page address from Website server 22.Wherein, advertisement control appliance 24 can be provided with separately, and advertisement control appliance 24 also can be set to one with the Advertisement Server that is used for stores advertisements information 23.
Need to prove; When the user's of client 21 request is a web-page requests; Advertisement control appliance 24 can be at the based target web page address when Website server 22 obtains info web; From Advertisement Server 24, obtain advertising message based on the advertising network page address, advertisement control appliance 24 sends it back client 21 to realize the input of advertisement with info web that obtains and advertising message.
In addition; Advertisement control appliance 24 can also obtain info web by first based target web page address from Website server 22; From Advertisement Server 23, obtain advertising message based on the advertising network page address then, info web that obtains and advertising message are sent it back client 21.Advertisement control appliance 24 can also obtain advertising message based on the advertising network page address earlier from Advertisement Server 23; The based target web page address obtains info web from Website server 22 then, and info web that obtains and advertising message are sent it back client 21 to realize the input of advertisement.
Need to prove; When advertisement control appliance 24 based target web page addresses obtain info web and obtain advertising message based on the advertising network page address; Also info web that is obtained and advertising message are merged into a target web, and target web is sent to client 21 to realize advertisement putting.In the system of present embodiment, the advertisement control appliance select to set with one of corresponding a plurality of web page addresses in expectation accessed web page address, as the target web address, promptly have a Website server in the present embodiment at least and have an Advertisement Server at least.
For example, Fig. 4 is the topology example figure according to the system that a Website server and an Advertisement Server are only arranged of first embodiment of the invention, specifies the function implementation procedure of native system below.
Please refer to Fig. 4, Website server and Advertisement Server respectively only have one situation in this example.When the user of client passes through for example IE browser (or other browsers) online; Browse the for example content of website " www.abc.com " website by name; Other servers on the Internet; For example domain name server (DNS) guides to this visit in the advertisement control appliance, for example, and the advertisement control appliance of advertisement control appliance " www.xyz.com " by name.
In this example; " www.xyz.com " advertisement control appliance is according to the web page address of the web-page requests expectation visit of client; For example the web page address of the content of pages of expectation visit " www.abc.com " website is confirmed target web address and advertising network page address, and can from web page server, be obtained info web respectively based on definite target web address and advertising network page address; From Advertisement Server, obtain advertising message; In this example, suppose that the web page server of definite web page address is the web page server of " www.abc.com " by name, the Advertisement Server of definite advertising address is the Advertisement Server of " ad.xyz.com " by name.The web page server of " www.abc.com " by name certain info web that it is inner sends it back the advertisement control appliance of " www.xyz.com " by name; The Advertisement Server of " ad.xyz.com " by name certain advertising message that it is inner is sent in the advertisement control appliance of " www.xyz.com " by name, and advertisement control appliance " www.xyz.com " sends it back client with info web that obtains and advertising message." www.xyz.com " advertisement control appliance has just successfully been accomplished an advertisement putting for the website of website " www.abc.com " by name like this.The developer of " www.abc.com " website need not webpage embeddedly to go into any advertisement scheduling code at it, only stores info web into web page server and can realize advertisement putting.
Fig. 5 is the topology example figure of system according to comprising of first embodiment of the invention a plurality of Website servers and an Advertisement Server, specifies the function implementation procedure of native system below.
Please refer to Fig. 5, Website server has a plurality of situation in this example.When the user of client passes through for example IE browser (or other browsers) online; Browse simultaneously when for example the website is called the content of web-site such as " www.abc.com ", " www.def.com ", " www.ghi.com "; Other servers on the Internet; For example domain name server (DNS) guides to this visit in the advertisement control appliance, in the present embodiment, and the advertisement control appliance of advertisement control appliance " www.xyz.com " by name.
In this example; Advertisement control appliance " www.xyz.com " is according to the web page address of the web-page requests expectation visit of client; For example the web-page requests of the content of pages of websites such as " www.abc.com ", " www.def.com ", " www.ghi.com " is visited in expectation; Confirm target web address and advertising network page address; Target web address and advertising network page address based on confirming obtain info web respectively from web page server, from Advertisement Server, obtain advertising message, in this example; The web page server title of the web page address of confirming is respectively " www.abc.com " web page server, " www.def.com " web page server, " www.ghi.com " web page server, and the Advertisement Server name of definite advertising network page address is called " ad.xyz.com " Advertisement Server.Each web page server is sent to corresponding info web in " www.xyz.com " advertisement control appliance; " ad.xyz.com " Advertisement Server is sent to correspondent advertisement information in " www.xyz.com " advertisement control appliance, and advertisement control appliance " www.xyz.com " sends it back info web that obtains and advertising message the user of client.Advertisement control appliance " www.xyz.com " just can have been accomplished an advertisement putting for websites such as " www.abc.com ", " www.def.com ", " www.ghi.com " like this.
" www.xyz.com " advertisement control appliance provides ad placement services for websites such as " www.abc.com ", " www.def.com ", " www.ghi.com " simultaneously; The advertisement control appliance of these websites shared by name " www.xyz.com ", the developer of " www.abc.com ", " www.def.com ", " www.ghi.com " website of etc.ing need not webpage embeddedly to go into any advertisement scheduling code and can realize that advertisement putting also therefrom obtains ad revenue at it.
Present embodiment online advertisement jettison system; The online advertisement jettison system that employing exempts to embed advertisement scheduling code realizes advertisement putting; Make info web and advertising message dynamic combined in the process of response user request to make one group of Advertisement Server transparent advertisement putting to be provided, can effectively save Website development and lower deployment cost through the embodiment of the invention for a plurality of websites; For a plurality of websites transparent advertisement putting is provided simultaneously, Internet resources are fully utilized.The mode that the inventive method owing to adopt exempts to embed advertisement scheduling code makes the website design personnel that more energy is used for content development; Advertising message is minimum to the interference of info web, for increase, the deletion of advertising message or revise and also can not produce any influence to web page contents.
Second embodiment
Fig. 3 is the schematic flow sheet according to the online advertisement jettison system of second embodiment of the invention, specifies the function of the each several part of this system below with reference to Fig. 3.In Fig. 3, to the same or analogous part of previous embodiment, adopted identical Reference numeral.
The online advertisement jettison system of present embodiment comprises with the lower part: client 21, Website server 22, Advertisement Server 23 and advertisement control appliance 24.One end of client 21 is connected with advertisement control appliance 24, and the other end of client 21 is connected with Advertisement Server 23 with Website server 22 respectively, next, specifies the function of various piece.
Website server 22, it is used for the info web of store website developer exploitation, Advertisement Server, it is used for stores advertisements information.When client 21 has user's access websites, operation below will carrying out:
The web-page requests that advertisement control appliance 24 receives from client 21; Web page address according to the visit of the expectation in the web-page requests is confirmed target web address and advertising network page address, and advertisement control appliance 24 can be controlled advertisement putting based on said target web address and advertising network page address then.In the present embodiment; Advertisement control appliance 24 can be sent to client 21 with target web address and advertising network page address with the mode that domain name is transmitted; So that client 21 based target web page addresses obtain info web and obtain advertising message based on the advertising network page address from Advertisement Server 23 from Website server 22, to realize advertisement putting.
Need to prove; Advertisement control appliance 24 is based on user geographical position that IP address characterized in the web-page requests and/or the load separately of a plurality of web page address; Select the target web address of one of a plurality of web page addresses; When Website server when being a plurality of, advertisement control appliance 24 can be selected corresponding web page address according to the load that each server is born.Different with first embodiment; The advertisement control appliance 21 here can not substitute the content of family request Website server 22 or Advertisement Server 23; But target web address and advertising network page address are returned to client 21, accomplish follow-up web-page requests voluntarily by client 21.
Need to prove; When the user's of client 21 request is a web-page requests; Advertisement control appliance 24 can be sent to client 21 with the target web address; So that client 21 based target web page addresses are when obtaining info web from Website server 22; The advertising network page address is sent to client 21, so that client 21 is obtained advertising message based on the advertising network page address from Advertisement Server 24, advertisement control appliance 24 sends it back client 21 to realize the input of advertisement with info web that obtains and advertising message.
In addition; Advertisement control appliance 24 can also be sent to client 21 with the target web address earlier; So that client 21 based target web page addresses obtain info web from Website server 22; Then the advertising network page address is sent to client 21,, info web that obtains and advertising message is sent it back client 21 so that client 21 is obtained advertising message based on the advertising network page address from Advertisement Server 23.Perhaps; Advertisement control appliance 24 can also be sent to client 21 with the advertising network page address earlier; So that client 21 is obtained advertising message based on the advertising network page address from Advertisement Server 23; Then the target web address is sent to client 21,, info web that obtains and advertising message is sent it back client 21 to realize the input of advertisement so that client 21 based target web page addresses obtain info web from Website server 22.
Need to prove in the system of present embodiment, to have a Website server at least and have an Advertisement Server at least.
Fig. 6 is the topology example figure of system according to comprising of second embodiment of the invention a plurality of Website servers and a plurality of Advertisement Servers, specifies the function implementation procedure of native system below.
Please refer to Fig. 6, Website server has a plurality of situation in this example.When the user of client passes through for example IE browser (or other browsers) online; Browse for example website " www.abc.com " by name simultaneously; During the content of web-site such as " www.def.com ", other servers on the Internet, for example domain name server (DNS) guides to this visit in the advertisement control appliance; For example, the advertisement control appliance of advertisement control appliance " www.xyz.com " by name.
In this example; Advertisement control appliance " www.xyz.com " can be confirmed target web address and advertising network page address according to the web page address (like http://www.abc.com/) of the expectation visit of user's web-page requests; Target web address that obtains and advertising network page address are sent it back client; Client is obtained info web according to the target web address from Website server, from Advertisement Server, obtains advertising message according to the advertising network page address.For example: the advertisement control appliance is called " www1.abc.com " Website server from name and is called and selects target web address (like http://www.abc.com/) " www1.def.com " Website server with name; And according to the geographical position/region (like Beijing) and the webpage (like http://www1.abc.com/) of visiting at user place, the Advertisement Server that is called " ad1.xyz.com " from name and name are called the only advertising network page address of selection the Advertisement Server of " ad2.xyz.com ".Advertisement control appliance " www.xyz.com " returns to client with target web address and advertising network page address, client respectively access destination web page address and advertising network page address to obtain info web and advertising message.Advertisement control appliance " www.xyz.com " has just been accomplished an advertisement putting for " www1.abc.com " website like this.
In sum, system of the present invention can effectively save Website development and lower deployment cost, for a plurality of websites transparent advertisement putting is provided simultaneously, and Internet resources are fully utilized.
The 3rd embodiment
Fig. 7 is the structural representation according to the advertisement control appliance of third embodiment of the invention, and the each several part that specifies this device is formed.
Please refer to Fig. 7; Advertisement control appliance at present embodiment comprises communication module 71, advertising network page address determination module 72 and advertisement putting module 70; Communication module 71 is connected with advertising network page address determination module 72, and advertising network page address determination module 72 is connected with advertisement putting module 70.Wherein,
Advertising network page address determination module 72 is used for confirming target web address and advertising network page address according to the web page address of expectation visit.
Further, advertisement putting module 70 can comprise: guiding submodule 701.
Guiding submodule 701; Be used for target web address and advertising network page address being sent to client with the mode that domain name is transmitted; So that client based target web page address obtains info web and obtains advertising message based on the advertising network page address, to realize advertisement putting.
Need to prove, advertising network page address determination module 72 select to set with one of corresponding a plurality of web page addresses in said expectation accessed web page address, as the target web address.Advertising network page address determination module 72 is selected one of said a plurality of web page addresses based on user geographical position that IP address characterized in the web-page requests and/or the load separately of said a plurality of web page address.
In sum; Advertisement control appliance of the present invention need not to embed advertisement scheduling code can realize advertisement putting; Can effectively save Website development and lower deployment cost; For a plurality of websites transparent advertisement putting is provided simultaneously, Internet resources are fully utilized, and make one group of Advertisement Server transparent advertisement putting to be provided for a plurality of websites.
The 4th embodiment
Fig. 8 is the structural representation according to the advertisement control appliance of fourth embodiment of the invention, and the each several part that specifies this device is formed.
Please refer to Fig. 8; The advertisement control appliance of present embodiment comprise communication module 71, advertising network page address determination module 72 and and advertisement putting module 70; Communication module 71 is connected with advertising network page address determination module 72, and advertising network page address determination module 72 is connected with advertisement putting module 70.In Fig. 8, to the same or analogous part of previous embodiment, adopted identical Reference numeral, specify the function of each module below.
Advertising network page address determination module 72 is confirmed target web address and advertising network page address according to the web page address of expectation visit.
Further, advertisement putting module 70 can comprise: act on behalf of submodule 702.
Act on behalf of submodule 702, be used for obtaining info web, obtain advertising message and info web that is obtained and advertising message are sent to client to realize advertisement putting with the mode of network agent based on the advertising network page address to the based target web page address.
Need to prove; Act on behalf of submodule; Can also be used for when the based target web page address obtains info web and obtains advertising message based on the advertising network page address; Also info web that is obtained and advertising message are merged into a target web, and target web is sent to client to realize advertisement putting.
Need to prove, advertising network page address determination module 72 select to set with one of corresponding a plurality of web page addresses in said expectation accessed web page address, as the target web address.Advertising network page address determination module is selected one of said a plurality of web page addresses based on user geographical position that IP address characterized in the web-page requests and/or the load separately of said a plurality of web page address.
In sum; Advertisement control appliance of the present invention need not to embed advertisement scheduling code can realize advertisement putting; Can effectively save Website development and lower deployment cost; For a plurality of websites transparent advertisement putting is provided simultaneously, Internet resources are fully utilized, and make one group of Advertisement Server transparent advertisement putting to be provided for a plurality of websites.
The 5th embodiment
Fig. 9 is the schematic flow sheet according to the online advertisement put-on method of fifth embodiment of the invention, specifies each step of this method below with reference to figure 9.
Need to prove that step 920 can comprise following example:
Example one, advertisement control appliance select to set with one of corresponding a plurality of web page addresses in expectation accessed web page address, as the target web address; Perhaps
Example two, advertisement control appliance are selected one of a plurality of web page addresses, as the target web address based on user geographical position that IP address characterized in the web-page requests and/or the load separately of a plurality of web page address.
Particularly, step 930 can comprise following mode:
Mode one, advertisement control appliance based target web page address obtain info web, and obtain advertising message and info web that is obtained and advertising message are sent to client based on the advertising network page address with the mode of network agent, perhaps,
Particularly; If employing mode one; When advertisement control appliance based target web page address obtains info web and obtains advertising message based on the advertising network page address; Can also info web that obtained and advertising message be merged into a target web, and target web is sent to client.
The mode that mode two, advertisement control appliance are transmitted with domain name is sent to client with target web address and advertising network page address, so that client based target web page address obtains info web and obtains advertising message based on the advertising network page address.
Particularly; If employing mode two; The mode of transmitting with domain name at the advertisement control appliance is sent to client with target web address and advertising network page address; So that client based target web page address obtains info web and when obtaining advertising message based on the advertising network page address, specifically can comprise following situation:
Situation one, advertisement control appliance are sent to client with the target web address earlier; So that client based target web page address obtains info web; Again the advertising network page address is sent to client, so that client is obtained advertising message based on the advertising network page address; Perhaps,
Situation two, advertisement control appliance are sent to client with the advertising network page address earlier; So that client is obtained advertising message based on the advertising network page address; Again the target web address is sent to client, so that client based target web page address obtains info web; Perhaps
Situation three, advertisement control appliance are being sent to client with the target web address; So that client based target web page address is sent to client with the advertising network page address when obtaining info web, so that client is obtained advertising message based on the advertising network page address.
Present embodiment online advertisement put-on method; What need not to embed advertisement scheduling code can realize advertisement putting; Make info web and advertising message dynamic combined in the process of response user request to make one group of Advertisement Server transparent advertisement putting to be provided, can effectively save Website development and lower deployment cost through the embodiment of the invention for a plurality of websites; For a plurality of websites transparent advertisement putting is provided simultaneously, Internet resources are fully utilized.The mode that the inventive method owing to adopt exempts to embed advertisement scheduling code makes the website design personnel that more energy is used for content development; Advertising message is minimum to the interference of info web, for increase, the deletion of advertising message or revise and also can not produce any influence to web page contents.
Those skilled in the art should be understood that; Above-mentioned each several part of the present invention or each step can realize that they can concentrate on the single calculation element with the general calculation device, perhaps are distributed on the network that a plurality of calculation element forms; Alternatively; They can realize with the executable program code of calculation element, thereby, can they be stored in the storage device and carry out by calculation element; Perhaps they are made into each integrated circuit modules respectively, perhaps a plurality of modules in them or step are made into the single integrated circuit module and realize.Like this, the present invention is not restricted to any specific hardware and software combination.
Though the execution mode that the present invention disclosed as above, the execution mode that described content just adopts for the ease of understanding the present invention is not in order to limit the present invention.Technical staff under any the present invention in the technical field; Under the prerequisite of spirit that does not break away from the present invention and disclosed and scope; Can do any modification and variation what implement in form and on the details; But scope of patent protection of the present invention still must be as the criterion with the scope that appending claims was defined.
Claims (10)
1. an online advertisement put-on method is characterized in that, comprising:
The advertisement control appliance receives the web-page requests from client;
Said advertisement control appliance is confirmed target web address and advertising network page address according to the web page address of the visit of the expectation in the said web-page requests;
Said advertisement control appliance is controlled advertisement putting based on said target web address and advertising network page address.
2. online advertisement put-on method according to claim 1 is characterized in that, in said advertisement control appliance is controlled the step of advertisement putting based on said target web address and advertising network page address, specifically comprises:
Said advertisement control appliance obtains info web based on said target web address, and obtain advertising message and info web that is obtained and advertising message are sent to said client based on said advertising network page address with the mode of network agent, perhaps,
The mode that said advertisement control appliance is transmitted with domain name is sent to said client with said target web address and said advertising network page address, so that said client is obtained info web and obtained advertising message based on said advertising network page address based on said target web address.
3. online advertisement put-on method according to claim 2 is characterized in that, also comprises:
When said advertisement control appliance obtains info web based on said target web address and obtains advertising message based on said advertising network page address; Also info web that is obtained and advertising message are merged into a target web, and said target web is sent to said client.
4. online advertisement put-on method according to claim 1 is characterized in that, said advertisement control appliance is confirmed the target web address according to the web page address of the visit of the expectation in the said web-page requests, specifically comprises:
Said advertisement control appliance select to set with one of corresponding a plurality of web page addresses in said expectation accessed web page address, as said target web address; Perhaps
Said advertisement control appliance is selected one of said a plurality of web page addresses based on user geographical position that IP address characterized in the said web-page requests and/or the load separately of said a plurality of web page address, as said target web address.
5. online advertisement put-on method according to claim 1; It is characterized in that; The mode of transmitting with domain name at said advertisement control appliance is sent to said client with said target web address and said advertising network page address; So that said client is obtained info web based on said target web address and when obtaining advertising message based on said advertising network page address
Said advertisement control appliance is sent to said client with said target web address earlier; So that said client is obtained info web based on said target web address; Again said advertising network page address is sent to said client, so that said client is obtained advertising message based on said advertising network page address; Perhaps,
Said advertisement control appliance is sent to said client with said advertising network page address earlier; So that said client is obtained advertising message based on said advertising network page address; Again said target web address is sent to said client, so that said client is obtained info web based on said target web address; Perhaps
Said advertisement control appliance is being sent to said client with said target web address; So that said client is sent to said client with said advertising network page address when obtaining info web based on said target web address, so that said client is obtained advertising message based on said advertising network page address.
6. an advertisement control appliance is characterized in that, comprising:
Communication module is used to receive the web-page requests from client, comprises the web page address of expectation visit in the said web-page requests;
Advertising network page address determination module is used for confirming target web address and advertising network page address according to the web page address of said expectation visit;
The advertisement putting module is used for controlling advertisement putting based on said target web address and advertising network page address.
7. advertisement control appliance according to claim 6 is characterized in that, said advertisement putting module comprises: act on behalf of submodule and/or guiding submodule, wherein,
The said submodule of acting on behalf of; Be used for to obtaining info web, obtain advertising message and info web that is obtained and advertising message are sent to said client to realize advertisement putting with the mode of network agent based on said advertising network page address based on said target web address;
Said guiding submodule; Be used for said target web address and said advertising network page address being sent to said client with the mode that domain name is transmitted; So that said client obtains info web and obtains advertising message based on said advertising network page address based on said target web address, to realize advertisement putting.
8. advertisement control appliance according to claim 7 is characterized in that, also comprises:
The said submodule of acting on behalf of; Also be used for when obtaining info web based on said target web address and obtaining advertising message based on said advertising network page address; Also info web that is obtained and advertising message are merged into a target web, and said target web is sent to said client to realize advertisement putting; And/or
Said advertising network page address determination module, also be used to select to set with one of corresponding a plurality of web page addresses in said expectation accessed web page address, as said target web address; Perhaps, based on user geographical position that IP address characterized in the said web-page requests and/or the load separately of said a plurality of web page address, select one of said a plurality of web page addresses, as said target web address.
9. an online advertisement jettison system is characterized in that, comprising: client and advertisement control appliance:
Wherein, said client is used for sending web-page requests to said advertisement control appliance, comprises the web page address of expectation visit in the said web-page requests;
Said advertisement control appliance adopts like the arbitrary described advertisement control appliance of claim 6-8.
10. online advertisement jettison system according to claim 9 is characterized in that, also comprises:
Website server is used to store info web; And
Advertisement Server is used for stores advertisements information.
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| CN2011104413298A CN102510410A (en) | 2011-12-26 | 2011-12-26 | On-line advertisement delivering method and system as well as advertisement control equipment |
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