CN102510410A - On-line advertisement delivering method and system as well as advertisement control equipment - Google Patents

On-line advertisement delivering method and system as well as advertisement control equipment Download PDF

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Publication number
CN102510410A
CN102510410A CN2011104413298A CN201110441329A CN102510410A CN 102510410 A CN102510410 A CN 102510410A CN 2011104413298 A CN2011104413298 A CN 2011104413298A CN 201110441329 A CN201110441329 A CN 201110441329A CN 102510410 A CN102510410 A CN 102510410A
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China
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advertisement
address
web
page
client
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CN2011104413298A
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Chinese (zh)
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李娜
罗峰
黄苏支
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北京亿赞普网络技术有限公司
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Priority to CN2011104413298A priority Critical patent/CN102510410A/en
Publication of CN102510410A publication Critical patent/CN102510410A/en

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Abstract

The invention discloses an on-line advertisement delivering method and system as well as an advertisement control equipment. The method comprises the following steps that: the advertisement control equipment receives a webpage request from a client side; the advertisement control equipment determines a target webpage address and an advertisement webpage address according to a webpage address which is expected to access in the webpage request; and the advertisement control equipment controls the advertisement delivering on the basis of the target webpage address and the advertisement webpage address. In the method, an on-line advertisement delivering technology free from an embedded advertisement scheduling code is adopted to deliver advertisements, so that webpage information and the advertisement information are dynamically combined in the process of responding to a user request, one group of advertisement servers can provide transparent advertisement delivering for a plurality of sites so as to effectively save the website development and deployment cost, and no influence is generated on the webpage content by adding, deleting or revising the advertisement information.

Description

在线广告投放方法、系统及广告控制设备 Online advertising methods, systems and advertising control equipment

技术领域 FIELD

[0001] 本发明涉及信息网络技术,尤其涉及在线广告投放方法、系统及广告控制设备。 [0001] The present invention relates to an information network technology, particularly to a method of online advertising, advertising systems and control equipment. 背景技术 Background technique

[0002] 自从互联网技术发展起来,免费和分享一直被视为与生俱来的“互联网精神”,如何在提供免费产品和服务的同时,维持网站的运营甚至盈利,是摆在所有网站主面前的难题。 [0002] Since the Internet technology developed, free and sharing has been regarded as innate "spirit of the Internet," how in the provision of free goods and services to maintain the site's operations even profit, is placed in front of all the main sites problem. 截至到目前为止,互联网广告仍是网站最直接也是最有效的盈利模式之一。 Up to now, Internet advertising is still one of the most direct and effective website profit model.

[0003] 目前大部分网站都是直接在其网页内容中嵌入广告调度代码,或者先制作网页模板,然后使用自动化合成工具或人工手动方式填充模板,形成最终部署到网站服务器上的网页。 [0003] Currently, most Web sites are embedded directly into their web content ad scheduling code or template to create web pages, and then populate the template using automated synthesis tool or manually way, a final deployment to the Web server pages. 图1是现有技术中网站模板系统的结构示意图,如图1所示,首先将广告调度代码和网页代码进行模板合成,将合成后的嵌有广告的网页设置在网站服务器上,当用户访问网页时,网站服务器将合成后的,同时含有网页代码和广告调度代码的网页返回给用户,用户的网页客户端软件将根据广告调度代码向广告服务器发送请求,广告服务器收到请求后将广告信息返回给用户。 1 is a schematic configuration template sites prior art system, as shown, the first ad schedule code and code page template synthesis 1, the synthesis of the insert-page on the web server is provided, when the user visits web page after web page, the site server synthetic, containing both code and the ad scheduling page code returned to the user, the user's web client software will send a request to the ad server ad scheduling according to the code, after the advertisement information server receives the request returned to the user.

[0004] 网站开发人员可以采用网站模板技术完成内容开发,广告主或广告代理公司提供模板约定格式的广告调度代码,然后通过人工合成或自动化的软件工具将这两者组合成最终的页面代码,从而实现网页内容与广告调度代码开发过程的分离。 [0004] website template technology Web site developers can use to complete content development, advertiser or advertising agency to provide the agreed format template ad scheduling code, and then combined these two into the final page code by synthetic or automated software tools, in order to achieve separation of page content and ads scheduling code development process.

[0005] 对于大多数网站来说,开发人员的主要工作内容是编辑,但是,开发人员还需对嵌入的广告调度代码进行后续的修改,无疑将增加不小的开发和维护成本。 [0005] For most sites, the main job is to edit content developers, but developers need to code embedded ad scheduling subsequent modifications, will undoubtedly increase no small development and maintenance costs.

[0006] 本发明的发明人在实现本发明的过程中,发现现有技术至少存在如下技术缺陷: [0006] The inventors of the present invention is implemented in the process of the present invention finds that the prior art has at least the following technical disadvantages:

[0007] 1、如果多个网站共用一个(或多个)广告服务器,由于采用网站模板技术,则每个站点都需要设置相关模板及相应的模板合成程序。 [0007] 1, if a plurality of common site (s) ad server, the use of site template technology, the need for each site and the corresponding set of templates associated template synthetic procedure.

[0008] 2、同一段广告调度代码可能要嵌入到多个网站的多个网页中,在增加、删除或修改广告调度代码时,将影响多个网页代码,增加了网站维护成本。 [0008] 2, the same piece of ad scheduling code may be embedded in multiple sites in multiple pages, increasing, deleted, or modified ad scheduling code that will affect multiple pages of code, increasing the site maintenance costs.

[0009] 因此,现有技术在开发网页时采用嵌入广告调度代码的方式实现广告投放,存在网站的开发和维护成本高的缺点。 [0009] Thus, the prior art by way of embedded advertising schedule source implementation of advertising, there is a website development and maintenance costs of the shortcomings in the development of web pages.

发明内容 SUMMARY

[0010] 本发明所要解决的技术问题之一是需要提供一种在线广告投放方法、系统及广告控制设备。 [0010] One of the present invention to solve the technical problem of the need to provide an on-line advertising methods, systems and advertising control equipment.

[0011] 为了解决上述技术问题,本发明提供了一种在线广告投放方法,该方法包括:广告控制设备接收来自客户端的网页请求;所述广告控制设备根据所述网页请求中的期望访问的网页地址来确定目标网页地址和广告网页地址;所述广告控制设备基于所述目标网页地址和广告网页地址来控制广告投放。 [0011] To solve the above problems, the present invention provides a method of online advertising, the method comprising: a control device receives the advertisement request from the web client; the advertisement control apparatus according to the web page request to access a desired web page determining a target address and the web address advertising webpage address; the advertisement control device based on the target web address and the web address to control ad trafficking.

[0012] 根据本发明另一方面的在线广告投放方法,在所述广告控制设备基于所述目标网页地址和广告网页地址来控制广告投放的步骤中具体包括:[0013] 所述广告控制设备基于所述目标网页地址来获取网页信息,基于所述广告网页地址来获取广告信息、并以网络代理的方式将所获取的网页信息和广告信息发送至所述客户端,或者, [0012] According to the present invention, another aspect of online ad, ad in the step of the control apparatus based on the target web address and the web address ads served in ad controlling comprises: [0013] Based on the advertisement control apparatus the target web address to the web page information acquired, acquires the advertisement information based on the advertisement page addresses in a network proxy means to send the acquired web page information and advertisement information to the client, or,

[0014] 所述广告控制设备以域名转发的方式将所述目标网页地址和所述广告网页地址发送至所述客户端,以使所述客户端基于所述目标网页地址来获取网页信息且基于所述广告网页地址来获取广告信息。 [0014] In the advertisement control apparatus domain forwarding manner the advertising target URL and the page address is sent to the client so that the client acquires the web page information based on the target web address and based on the web address advertising to get advertising information.

[0015] 根据本发明另一方面的在线广告投放方法,还包括:在所述广告控制设备基于所述目标网页地址来获取网页信息且基于所述广告网页地址来获取广告信息时,还将所获取的网页信息和广告信息合并为一个目标网页,并将所述目标网页发送至所述客户端。 [0015] According to the present invention, another aspect of the online ad serving, further comprising: acquiring the web page information address based on the target page advertisement in the advertisement control apparatus and acquires the advertisement information based on the page address, also the get pages of information and advertising information into one landing page, and the page is sent to the target client.

[0016] 根据本发明另一方面的在线广告投放方法,所述广告控制设备根据所述网页请求中的期望访问的网页地址来确定目标网页地址,具体包括: [0016] According to another aspect of the present invention, the method of online advertising, the advertising page control device determines a target address based on the address of the desired web page access request comprises:

[0017] 所述广告控制设备选择设定的与所述期望访问网页地址相对应的多个网页地址之一,作为所述目标网页地址;或者所述广告控制设备基于所述网页请求中的用户IP地址所表征的用户地理位置和/或所述多个网页地址各自的负载,来选择所述多个网页地址之一,作为所述目标网页地址。 [0017] The control device selects one of the set access to the desired web page address corresponding to an address of a plurality of ads, as the target web address; or the advertisement control device based on a user request the webpage characterized IP address user location and / or address of each of the plurality of web pages load, selecting one of the plurality of web addresses, as the target web address.

[0018] 根据本发明另一方面的在线广告投放方法,在所述广告控制设备以域名转发的方式将所述目标网页地址和所述广告网页地址发送至所述客户端,以使所述客户端基于所述目标网页地址来获取网页信息且基于所述广告网页地址来获取广告信息时, [0018] According to the present invention, another aspect of the method of online advertising, the advertising target web address and the web address in the advertisement transmitted to the control device forward the domain name to the client manner, so that the client terminal acquires the web page information address based on the target page, and when the acquired advertisement information based on the advertisement page address,

[0019] 所述广告控制设备先将所述目标网页地址发送至所述客户端,以使所述客户端基于所述目标网页地址来获取网页信息,再将所述广告网页地址发送至所述客户端,以使所述客户端基于所述广告网页地址来获取广告信息;或者, [0019] The control device first advertisement page of the target address is sent to the client so that the client acquires the web page information address based on the target page, and then transmits the web page address to the Ad client so that the client based on the advertisement to obtain advertisement information web page address; or

[0020] 所述广告控制设备先将所述广告网页地址发送至所述客户端,以使所述客户端基于所述广告网页地址来获取广告信息,再将所述目标网页地址发送至所述客户端,以使所述客户端基于所述目标网页地址来获取网页信息;或者 [0020] The control device first advertisement to the advertisement page addresses to the client so that the client acquires the advertisement based on the advertisement information web page address, then the address is sent to the target webpage client so that the client acquires the web page information address based on the target page; or

[0021] 所述广告控制设备在将所述目标网页地址发送至所述客户端,以使所述客户端基于所述目标网页地址来获取网页信息的同时将所述广告网页地址发送至所述客户端,以使所述客户端基于所述广告网页地址来获取广告信息。 [0021] the advertisement control apparatus transmits the advertisement to the web page address while sending the address of the target page to the client so that the client acquires the web page information based on the target address of the web client so that the client is based on the advertisement web address to obtain advertising information.

[0022] 根据本发明的另一方面,还提供了一种广告控制设备,该设备包括: [0022] According to another aspect of the present invention, there is provided an advertisement control apparatus, the apparatus comprising:

[0023] 通信模块,用于接收来自客户端的网页请求,所述网页请求中包括期望访问的网页地址; [0023] a communication module for receiving a request from a web client, the web page request includes the address of the desired Web page accessed;

[0024] 广告网页地址确定模块,用于根据所述期望访问的网页地址来确定目标网页地址和广告网页地址; [0024] Ad page address determining means for determining a target web address and the web address based on the desired advertisement accessed web page address;

[0025] 广告投放模块,用于基于所述目标网页地址和广告网页地址来控制广告投放。 [0025] The advertising module, based on the target web address and the web address to control ad trafficking.

[0026] 根据本发明的另一方面的广告控制设备,所述广告投放模块包括:代理子模块和/或引导子模块,其中, [0026] The control apparatus according to another aspect of the present invention, advertising, the advertising module comprising: Agent sub-module and / or guide sub-modules, wherein

[0027] 所述代理子模块,用于向基于所述目标网页地址来获取网页信息,基于所述广告网页地址来获取广告信息、并以网络代理的方式将所获取的网页信息和广告信息发送至所述客户端以实现广告投放; [0027] The agent sub-module, for the acquired web page information and advertisement information to the target based on the acquired web page address information, acquires the advertisement information based on the advertisement page addresses in a network proxy manner to the client to enable advertising;

[0028] 所述引导子模块,用于以域名转发的方式将所述目标网页地址和所述广告网页地 [0028] The guide sub-module, configured to forward the domain name to the manner and the target web address to the web advertising

5址发送至所述客户端,以使所述客户端基于所述目标网页地址来获取网页信息且基于所述广告网页地址来获取广告信息,以实现广告投放。 5 Broadcasting to the client, so the client based on the target web page address to get information and to obtain advertising information based on the advertisement web address, in order to achieve advertising.

[0029] 根据本发明的另一方面的广告控制设备,还包括:所述代理子模块,还用于在基于所述目标网页地址来获取网页信息且基于所述广告网页地址来获取广告信息时,还将所获取的网页信息和广告信息合并为一个目标网页,并将所述目标网页发送至所述客户端以实现广告投放;和/或 [0029] According to another aspect of the present invention is a control device advertising, further comprising: the proxy sub-module is further configured to, when acquiring the web page information address based on the target page and acquires the advertisement information based on the advertisement page address , also the acquired web page information and advertisement information combined into a target page and the target page sent to the client to enable advertising; and / or

[0030] 所述广告网页地址确定模块,还用于选择设定的与所述期望访问网页地址相对应的多个网页地址之一,作为所述目标网页地址;或者,基于所述网页请求中的用户IP地址所表征的用户地理位置和/或所述多个网页地址各自的负载,来选择所述多个网页地址之一,作为所述目标网页地址。 [0030] The advertisement page address determining module is further configured to select one of a plurality of pages is set corresponding to the address to access the desired web page address, as the target webpage address; or, based on the web page request IP address of the user characterized user location and / or address of each of the plurality of web pages load, selecting one of the plurality of web addresses, as the target web address.

[0031] 根据本发明的另一方面,还提供了一种在线广告投放系统,该系统包括:客户端和广告控制设备: [0031] According to another aspect of the present invention, there is provided an online ad serving system, the system comprising: a client and advertisement control apparatus:

[0032] 其中,所述客户端,用于向所述广告控制设备发送网页请求,所述网页请求中包括期望访问的网页地址; [0032] wherein the client is configured to send the page request to the control device of the advertisement, the web page request includes access desired web address;

[0033] 所述广告控制设备,采用如权利要求6-8任一所述的广告控制设备。 [0033] The advertisement control apparatus according to any one of the ads using 6-8 control apparatus as claimed in claim.

[0034] 根据本发明的另一方面的在线广告投放系统,还包括:网站服务器,用于存储网页信息;以及广告服务器,用于存储广告信息。 [0034] According to another aspect of the online ad serving system of the present invention, further comprising: a web server, for storing page information; and an advertisement server for storing advertisement information.

[0035] 与现有技术相比,本发明可以具有以下优点。 [0035] Compared with the prior art, the present invention has the following advantages.

[0036] 本发明采用免嵌入广告调度代码的在线广告投放系统来实现广告投放,使得网页信息和广告信息在响应用户请求的过程中动态组合,使得一组广告服务器可以为多个站点提供透明广告投放。 [0036] The present invention uses Free online advertising schedule code embedded ad serving system to implement advertising, advertisement information and the web page information such compositions in the process of dynamic response to a user request, such that a group of ads for the ad server may provide multiple sites transparent running.

[0037] 本发明方法可以有效节省网站开发及部署成本,对于提供广告调度服务的组织来说,可同时为多个站点提供透明广告投放服务,网络资源得到了充分的利用。 Methods [0037] The present invention can effectively save web development and deployment cost, ad scheduling for organizations to provide services, it can provide transparent advertising services for multiple sites, network resources are fully utilized.

[0038] 本发明方法使得网站设计人员将更多的精力用于内容开发,广告信息对网页信息的干扰最小,对于广告信息的增加、删除或修改也不会对网页内容产生任何影响。 [0038] The method of the present invention enables website designers to focus more for content development, web advertising messages interference to the minimum information for increasing advertising messages, delete or modify does not have any impact on web content.

[0039] 本发明的其它特征和优点将在随后的说明书中阐述,并且,部分地从说明书中变得显而易见,或者通过实施本发明而了解。 [0039] Other features and advantages of the invention will be set forth in the description which follows, and in part will be obvious from the description, or learned by practice of the present invention. 本发明的目的和其他优点可通过在说明书、权利要求书以及附图中所特别指出的结构来实现和获得。 The objectives and other advantages of the present invention can be in the specification, the drawings, and particularly pointed out in the structure realized and attained by the claims.

附图说明 BRIEF DESCRIPTION

[0040] 附图用来提供对本发明的进一步理解,并且构成说明书的一部分,与本发明的实施例一起用于解释本发明,并不构成对本发明的限制。 [0040] The accompanying drawings provide a further understanding of the present invention, and constitute part of this specification, the embodiments of the invention, serve to explain the invention, not to limit the present invention. 在附图中: In the drawings:

[0041] 图1是现有技术中广告投放方法的流程示意图; [0041] FIG. 1 is a schematic flow diagram of the prior art approach to advertising;

[0042] 图2是根据本发明第一实施例的在线广告投放系统的结构示意图; [0042] FIG. 2 is a diagram showing the structure of a first embodiment of the online ad serving system of the present invention;

[0043] 图3是根据本发明第二实施例的在线广告投放系统的结构示意图; [0043] FIG. 3 is a schematic structural diagram of online ad serving system according to a second embodiment of the present invention;

[0044] 图4是根据本发明第一实施例的仅有一个网站服务器的在线广告投放系统的结构示例图; [0044] FIG 4 is a configuration example of the system according to FIG serving online advertising only a web server to a first embodiment of the present invention;

[0045] 图5是根据本发明第一实施例的包括多个网站服务器的在线广告投放系统的结构示例图;[0046] 图6是根据本发明第二实施例的包括多个网站服务器和多个广告服务器的在线广告投放系统的结构示例图; [0045] FIG. 5 is a block diagram of an example of online advertising web server system includes a plurality of the first embodiment of the present invention; [0046] FIG. 6 is a server comprising a plurality of the second embodiment of the present invention and a multi- configuration example ad server online advertising delivery system;

[0047] 图7是根据本发明第三实施例的广告控制设备的结构示意图; [0047] FIG. 7 is a block diagram of the control apparatus according to a third embodiment of the advertisement of the present invention;

[0048] 图8是根据本发明第四实施例的广告控制设备的结构示意图; [0048] FIG. 8 is a block diagram of the control apparatus according to a fourth embodiment of the advertisement of the present invention;

[0049] 图9是根据本发明第五实施例的在线广告投放方法的流程示意图。 [0049] FIG. 9 is a flow chart according to a method for placing advertisements online to the fifth embodiment of the present invention.

具体实施方式 Detailed ways

[0050] 以下将结合附图及实施例来详细说明本发明的实施方式,借此对本发明如何应用技术手段来解决技术问题,并达成技术效果的实现过程能充分理解并据以实施。 [0050] The accompanying drawings and the following embodiments will be described in detail embodiments of the present invention, thereby fully understand how the present invention is applied to the technical means to solve the technical problem, and achieve the technical effect of implementation and accordingly embodiment. 需要说明的是,只要不构成冲突,本发明中的各个实施例以及各实施例中的各个特征可以相互结合, 所形成的技术方案均在本发明的保护范围之内。 Incidentally, they do not constitute a conflict, various embodiments of the present invention and the various embodiments of the various features may be combined with each other, are within the scope of the technical solutions of the present invention are formed.

[0051] 另外,在附图的流程图示出的步骤可以在诸如一组计算机可执行指令的计算机系统中执行,并且,虽然在流程图中示出了逻辑顺序,但是在某些情况下,可以以不同于此处的顺序执行所示出或描述的步骤。 [0051] Further, the steps shown in the flowchart drawings can be executed in a computer system a set of computer executable instructions, and, although in the flowchart shown in a logical order, but in some cases, may perform the steps shown or described in a different order.

[0052] 第一实施例 [0052] First embodiment

[0053] 图2是根据本发明第一实施例的在线广告投放系统的结构示意图,下面参照图2 详细说明该系统的各部分的功能。 [0053] FIG. 2 is a schematic structural diagram of online ad serving system according to the first embodiment of the present invention, the following functions of each part of the system described in detail with reference to FIG.

[0054] 本实施例的在线广告投放系统包括以下部分:客户端21、网站服务器22、广告服务器23以及广告控制设备M。 [0054] Online advertising system of the present embodiment comprises the following parts: a client 21, the website server 22, advertisement server 23 and the advertisement control apparatus M. 客户端21和广告控制设备M的一端连接,广告控制设备M的另一端可以分别与网站服务器22和广告服务器23连接,接下来,详细说明在线广告投放系统各个部分的功能。 Advertising client 21 and one end is connected to a control device M, the other end of the control device M ads may be respectively connected to the web server 23 and the advertisement server 22, then, the function of each part of the online ad serving system in detail.

[0055] 网站服务器22,其用于存储网站开发人员开发的网页信息,广告服务器23,其用于存储广告信息。 [0055] The server 22 for web site developers to store information, the ad server 23 for storing advertising information. 当客户端21中有用户访问网站时,在线广告投放系统的各个部分可以执行以下操作: When the client 21 users visit the site each part of the online advertising system can do the following:

[0056] 广告控制设备M,接收来自客户端21的网页请求,根据网页请求中的期望访问的网页地址来确定目标网页地址和广告网页地址,广告控制设备M可以基于所述目标网页地址和广告网页地址来控制广告投放。 [0056] M advertisement control device, receives a request from a web client 21 to determine the target address and the page address from the advertising web page address to access a desired Web page request, the control device M may ads based on the target web address and advertising web page addresses to control advertising. 本实施例中,广告控制设备M可以基于目标网页地址从网站服务器22获取网页信息、基于广告网页地址从广告服务器23获取广告信息、并以网络代理的方式将所获取的网页信息和广告信息发送至客户端21以实现广告投放。 In this embodiment, advertisement control device M based on the target web address is taken from the website server 22 web page information, acquires the advertisement information from the advertisement server 23 based on the advertisement page addresses in a network proxy means to send the acquired web page information and advertisement information 21 to the client in order to achieve advertising. 其中, 广告控制设备M可以单独设置,广告控制设备24也可以与用于存储广告信息的广告服务器23设置为一体。 Wherein the control device M advertising can be set separately, the control device 24 may also be advertising the advertisement server 23 for storing advertisement information provided integrally.

[0057] 需要说明的是,当客户端21的用户的请求为网页请求,广告控制设备对可以在基于目标网页地址从网站服务器22获取网页信息的同时,基于广告网页地址从广告服务器M中获取广告信息,广告控制设备M将得到的网页信息和广告信息发送回客户端21以实现广告的投放。 [0057] Incidentally, when a user client 21 requests for the web page request, advertisement control devices can be acquired from the ad server M in the acquired web page information from web server 22 based on the target page address while based advertisements address advertising, web pages, information and advertisement information control device M will be sent back to the client to serve as advertising 21.

[0058] 另外,广告控制设备M还可以先基于目标网页地址从网站服务器22中获取网页信息,然后基于广告网页地址从广告服务器23中获取广告信息,将获取的网页信息和广告信息发送回客户端21。 [0058] In addition, the advertising control device M may also be the first based on the target page address to obtain web page information from the server 22, then get the advertisement information from the advertisement server 23 based advertising web address, will get pages of information and advertising information is sent back to the client end 21. 广告控制设备M还可以先基于广告网页地址从广告服务器23中获取广告信息,然后基于目标网页地址从网站服务器22中获取网页信息,将获取的网页信息和广告信息发送回客户端21以实现广告的投放。 Advertising control device M can first obtain the advertising information from the ad server 23 based advertising web page address, then based on the target page address is sent back to the client server 22 obtains web page information acquired web page information and advertising information from end 21 to enable ad delivery.

[0059] 需要说明的是,在广告控制设备M基于目标网页地址来获取网页信息且基于广告网页地址来获取广告信息时,还将所获取的网页信息和广告信息合并为一个目标网页, 并将目标网页发送至客户端21以实现广告投放。 [0059] Incidentally, acquires the web page information address based on the target page M and advertisement control apparatus acquires the advertisement information based on the advertisement page address, also acquired web page information and advertisement information combined into a landing page, and landing page is sent to the client 21 in order to achieve advertising. 在本实施例的系统中,广告控制设备选择设定的与期望访问网页地址相对应的多个网页地址之一,作为目标网页地址,即在本实施例中至少有一个网站服务器和至少有一个广告服务器。 In the embodiment of the system of the present embodiment, the advertisement control selection of the desired settings accessing a web page address of the device corresponding to one of a plurality of web addresses, as the target web address, i.e. at least one server and at least one embodiment, the present embodiment ad server.

[0060] 举例而言,图4是根据本发明第一实施例的仅有一个网站服务器和一个广告服务器的系统的结构示例图,下面详细说明本系统的功能实现过程。 [0060] For example, FIG. 4 is a diagram of a system configuration example of a server is only a first embodiment of the present invention and an ad server, the following detailed description of the function of the system implementation.

[0061] 请参考图4,在本示例中网站服务器和广告服务器各仅有一个的情况。 [0061] Please refer to FIG 4, each of the web server and the advertisement server in a case where only the present example. 当客户端的用户通过例如IE浏览器(或其他浏览器)上网时,浏览例如网站名为“www. abc. com”站点的内容,互联网上的其他服务器,例如域名服务器DNS将本次访问引导至广告控制设备中, 例如,广告控制设备名为“www. xyz. com”的广告控制设备。 When the user of the client through the Internet such as IE browser (or other browsers), browse such as site called "www. Abc. Com" site content, the other server on the Internet, such as domain name server DNS will this visit led to the Advertising control device, for example, the advertising control device called the "www. xyz. com" ad control equipment.

[0062] 在本示例中,“www. xyz. com”广告控制设备根据客户端的网页请求期望访问的网页地址,例如期望访问“www. abc. com"站点的页面内容的网页地址,确定目标网页地址和广告网页地址,并且可以基于确定目标网页地址和广告网页地址分别从网页服务器中获取网页信息,从广告服务器中获取广告信息,在本示例中,假设确定的网页地址的网页服务器是名为“www. abc. com"的网页服务器,确定的广告地址的广告服务器是名为“ad. xyz. com" 的广告服务器。 [0062] In the present example, "www. Xyz. Com" ad control apparatus requests the desired access to the web address based on the page of the client, such as a desired access "www. Abc. Com" web address of the page content site, determining a target page advertising web address and address, and may obtain the address based on a determination target page and the page address of each ad in the web page information from the web server, acquires the advertisement information from the advertisement server, in this example, web page address of the server is called to determine the assumption "www. abc. com" web server to determine the address of the ad server is called "ad. xyz. com" ad server. 名为“www. abc. com"的网页服务器将其内部的某个网页信息发送回名为"www. xyz. com”的广告控制设备,名为“ad. xyz. com”的广告服务器将其内部的某个广告信息发送至名为“www. xyz. com”的广告控制设备中,广告控制设备“www. xyz. com”将得到的网页信息和广告信息发送回客户端。 Web server named "www. Abc. Com" will send a page of its internal information back to the control device called the ad "www. Xyz. Com", titled "ad. Xyz. Com" to the ad servers Advertising an ad inside information is sent to the named "www. xyz. com" control device, the advertising control device "www. xyz. com" web page information and advertising information will be sent back to the client. 这样“www. xyz. com”广告控制设备就成功为网站名为"www. abc. com"的站点完成了一次广告投放。 Such "www. Xyz. Com" Advertising control device on the success of the site called "www. Abc. Com" site a complete advertising. “狐abc. com"网站的开发人员无需在其网页内嵌入任何广告调度代码,仅将网页信息存储到网页服务器即可实现广告投放。 "Fox abc. Com" website developer does not need any advertising schedule code embedded within its pages, only the page information stored in the web server for performing advertising.

[0063] 图5是根据本发明第一实施例的包括多个网站服务器和一个广告服务器的系统的结构示例图,下面详细说明本系统的功能实现过程。 [0063] FIG. FIG. 5 is an example of a system including a plurality of configuration server and the advertisement server a first embodiment of the present invention, the following detailed description of the function of the system implementation.

[0064] 请参考图5,在本示例中网站服务器有多个的情况。 [0064] Please refer to FIG. 5, the web server has a plurality, in this example. 当客户端的用户通过例如IE 浏览器(或其他浏览器)上网时,同时浏览例如网站名为“www. abc. com","www. def. com”、 "www. ghi. com”等网站站点的内容时,互联网上的其他服务器,例如域名服务器DNS将本次访问引导至广告控制设备中,在本实施例中,广告控制设备名为“www. xyz. com”的广告控制设备。 When a client user by, for example IE browser (or another browser) Internet, while browsing such as website called "www. Abc. Com", "www. Def. Com", "www. Ghi. Com" and other sites site when the content of the other servers on the Internet, for example, the domain name server DNS ads directed to this access control device, in the present embodiment, the advertisement advertising the control device called "www. xyz. com" control device.

[0065] 在本示例中,广告控制设备“www. xyz. com”根据客户端的网页请求期望访问的网页地址,例如期望访问“www. abc. com","www. def. com","www. ghi. com”等站点的页面内容的网页请求,确定目标网页地址和广告网页地址,基于确定的目标网页地址和广告网页地址分别从网页服务器中获取网页信息,从广告服务器中获取广告信息,在本示例中,确定的网页地址的网页服务器名称分别为“www. abc. com"网页服务器、“www. def. com"网页服务器、“www. ghi. com"网页服务器,确定的广告网页地址的广告服务器名称为“ad. xyz. com" 广告服务器。 [0065] In the present example, advertisement control device "www. Xyz. Com" requests a page address desired to access based on the page of the client, such as a desired access "www. Abc. Com", "www. Def. Com", "www the web page content ghi. com "sites such requests, determine the target web page addresses and advertising web addresses, to determine the landing page addresses and advertising pages addresses are acquired web page information from web servers to obtain advertisement information from the advertisement server-based, in this example, the web server name web address identified respectively as "www. abc. com" web server, "www. def. com" web server, "www. ghi. com" web server to determine advertising web address advertising server name is "ad. xyz. com" ad server. 各个网页服务器将相应的网页信息发送至“www. xyz. com”广告控制设备中, "ad. xyz. com”广告服务器将相应的广告信息发送至“www. xyz. com”广告控制设备中,广告控制设备“www. xyz. com”将得到的网页信息和广告信息发送回客户端的用户。 Each page server sends a corresponding page information to the "www. Xyz. Com" advertisement control apparatus, "ad. Xyz. Com" ad server transmits the corresponding advertisement information to the "www. Xyz. Com" advertisement control apparatus, Advertising control device "www. xyz. com" web page information and advertising information will be sent back to the client user. 这样广告控 Such advertising control

8制设备“www. xyz. com”就可以为"www. abc. com”、“www. def. com”、“www. ghi. com”等站点完成了一次广告投放。 8 system equipment "www. Xyz. Com" that can "www. Abc. Com", "www. Def. Com", "www. Ghi. Com" and other sites completed a advertising.

[0066] "www. xyz. com” 广告控制设备同时为"www. abc. com”、“www. def. com”、“www. ghi. com”等网站提供广告投放服务,这些站点共用一个名为“www. xyz. com”的广告控制设备, "www. abc. com","www. def. com","www. ghi. com”等网站的开发人员无需在其网页内嵌入任何广告调度代码即可实现广告投放并从中获得广告收益。 Provide advertising [0066] "www. Xyz. Com" Advertising control device at the same time as "www. Abc. Com", "www. Def. Com", "www. Ghi. Com" sites such as delivery services, these sites share a name as "www. xyz. com" ad control device, "www. abc. com", "www. def. com", "www. ghi. com" sites such as developers do not need to be embedded in any advertising schedule within its pages code to implement advertising and derive advertising revenue.

[0067] 本实施例在线广告投放系统,采用免嵌入广告调度代码的在线广告投放系统来实现广告投放,使得网页信息和广告信息在响应用户请求的过程中动态组合,使得一组广告服务器可以为多个站点提供透明广告投放,通过本发明实施例可以有效节省网站开发及部署成本,同时为多个站点提供透明广告投放,网络资源得到了充分的利用。 [0067] Example online ad serving system according to the present embodiment, the use of free online ad serving system embedded ad schedule code to implement advertising, so that web page information and advertisement information in the process in response to a user request dynamic combination, such that a group of ads server may multiple sites to provide transparent advertising, embodiments of the present invention can effectively save web development and deployment costs while providing a transparent advertising for multiple sites, network resources are fully utilized. 本发明方法由于采用免嵌入广告调度代码的方式使得网站设计人员将更多的精力用于内容开发,广告信息对网页信息的干扰最小,对于广告信息的增加、删除或修改也不会对网页内容产生任何影响。 Since the method of the invention uses the code-free embedded ad scheduling a way that the website designers to focus more for content development, web advertising messages interference to the minimum information for increasing advertising messages, delete or modify web content will not have any impact.

[0068] 第二实施例 [0068] Second Embodiment

[0069] 图3是根据本发明第二实施例的在线广告投放系统的流程示意图,下面参照图3 详细说明该系统的各部分的功能。 [0069] FIG. 3 is a schematic flow diagram of online ad serving system according to a second embodiment of the present invention, the following functions of each part of the system described in detail with reference to FIG. 在图3中,对与前述实施例相同或相似的部分,采用了相同的附图标记。 In Figure 3, the same or similar parts as in the previous embodiment, using the same reference numerals.

[0070] 本实施例的在线广告投放系统包括以下部分:客户端21、网站服务器22、广告服务器23以及广告控制设备M。 [0070] Online advertising system of the present embodiment comprises the following parts: a client 21, the website server 22, advertisement server 23 and the advertisement control apparatus M. 客户端21的一端和广告控制设备M连接,客户端21的另一端分别与网站服务器22和广告服务器23连接,接下来,详细说明各个部分的功能。 Advertising client end and connected to the control device 21 M, the other client terminal 21 are connected to the server 23 and the advertisement server 22, then, the function of each part in detail.

[0071] 网站服务器22,其用于存储网站开发人员开发的网页信息,广告服务器,其用于存储广告信息。 [0071] The server 22 for web site developers to store information, the ad server for storing advertising information. 当客户端21有用户访问网站时,将执行以下操作: When the client 21 users visit the Web site, you will do the following:

[0072] 广告控制设备M接收来自客户端21的网页请求,根据网页请求中的期望访问的网页地址来确定目标网页地址和广告网页地址,然后广告控制设备M可以基于所述目标网页地址和广告网页地址来控制广告投放。 [0072] Ad control apparatus M receives the page request from the client 21 to determine the target address and the page address from the advertising web page address to access a desired Web page request, the control device M may then advertising based on the target web address and advertising web page addresses to control advertising. 本实施例中,广告控制设备对可以以域名转发的方式将目标网页地址和广告网页地址发送至客户端21,以使客户端21基于目标网页地址从网站服务器22获取网页信息且基于广告网页地址从广告服务器23来获取广告信息, 以实现广告投放。 In this embodiment, the advertising control devices can be domain forwarding manner sending the target Web page addresses and advertising web address to the client 21, so that the client 21 based on the target page address from the server 22 to obtain web page information and based advertising web address 23 to get the advertising information from the ad server to achieve advertising.

[0073] 需要说明的是,广告控制设备M基于网页请求中的用户IP地址所表征的用户地理位置和/或多个网页地址各自的负载,来选择多个网页地址之一的目标网页地址,当网站服务器为多个的时候,广告控制设备M可以根据各服务器所承担的负载来选择相应的网页地址。 [0073] Incidentally, the control device advertising based on the page request M IP address of the user characterized by the user location and / or address of each of the plurality of page load, selecting a target address of one of the plurality of web page addresses, when the site server multiple times, the advertising control device M can select the appropriate web page address according to the load borne by each server. 与第一实施例不同,这里的广告控制设备21不会代用户请求网站服务器22或广告服务器23的内容,而是将目标网页地址和广告网页地址返回给客户端21,由客户端21 自行完成后续的网页请求。 Unlike the first exemplary embodiment, where the advertisement 21 does not control the content on behalf of the user equipment 22 requests the advertisement server or web server 23, but the ad landing page address and page address to the client 21, the client 21 itself are subsequent page requests.

[0074] 需要说明的是,当客户端21的用户的请求为网页请求,广告控制设备对可以在将目标网页地址发送至客户端21,以使客户端21基于目标网页地址从网站服务器22获取网页信息的同时,将广告网页地址发送至客户端21,以使客户端21基于广告网页地址从广告服务器M中获取广告信息,广告控制设备M将得到的网页信息和广告信息发送回客户端21以实现广告的投放。 [0074] Incidentally, when a user client 21 requests for the web page request, advertisement control devices may be transmission destination page address to the client 21, so that the client 21 based on a target web address is taken from the website server 22 and the page information, the advertisement page address is sent to the client 21, so that the client web page information and advertisement information based on the advertisement page address acquired advertisement information from the advertisement server M, the advertisement control device M obtained 21 back to the client 21 in order to achieve advertising. [0075] 另外,广告控制设备M还可以先将目标网页地址发送至客户端21,以使客户端21 基于目标网页地址从网站服务器22中获取网页信息,然后将广告网页地址发送至客户端21,以使客户端21基于广告网页地址从广告服务器23中获取广告信息,将获取的网页信息和广告信息发送回客户端21。 [0075] Further, ads may first control device M also transmits a target web address to the client 21, so that the client 21 based on the target address from the web server 22 acquires the web page information, and then transmits the web page address to the advertising client 21 , so that the client 21 based on the ad page address to obtain information from the ad server ad 23, the acquired web page information and advertising information is sent back to the client 21. 或者,广告控制设备对还可以先将广告网页地址发送至客户端21,以使客户端21基于广告网页地址从广告服务器23中获取广告信息,然后将目标网页地址发送至客户端21,以使客户端21基于目标网页地址从网站服务器22中获取网页信息,将获取的网页信息和广告信息发送回客户端21以实现广告的投放。 Alternatively, the control device of the advertisement may also be sent to the client terminal 21 first ad on the page address, so that the client 21 based on the address page advertisement from the advertisement server 23 acquires the advertisement information, then sends the target address of the page to the client 21, such that the client 21 based on the target page address to send back to the client to serve as advertising server site 21 get 22 pages of information, the acquired web page information and advertising information.

[0076] 需要说明的是,本实施例的系统中,至少有一个网站服务器和至少有一个广告服务器。 [0076] Incidentally, the system according to the present embodiment, at least one server and at least one ad server.

[0077] 图6是根据本发明第二实施例的包括多个网站服务器和多个广告服务器的系统的结构示例图,下面详细说明本系统的功能实现过程。 [0077] FIG. 6 is an example of the structure of FIG comprises a plurality of web server and a plurality of ad server system to a second embodiment of the present invention, the following detailed description of the function of the system implementation.

[0078] 请参考图6,在本示例中网站服务器有多个的情况。 [0078] Please refer to FIG. 6, the case where a plurality of web server in the present example. 当客户端的用户通过例如IE 浏览器(或其他浏览器)上网时,同时浏览例如网站名为“www. abc. com", "www. def. com" 等网站站点的内容时,互联网上的其他服务器,例如域名服务器DNS将本次访问引导至广告控制设备中,例如,广告控制设备名为“www. xyz. com”的广告控制设备。 When a client user by, for example IE browser (or another browser) Internet, while browsing such as website called "www. Abc. Com", the contents of "www. Def. Com" and other sites site, the other on the Internet server, such as DNS domain name server will guide the visit to the advertising control device, for example, control advertising advertising equipment named "www. xyz. com" control equipment.

[0079] 在本示例中,广告控制设备“www. xyz. com”可以根据用户的网页请求的期望访问的网页地址(如http://WWW. abc. com/)来确定目标网页地址和广告网页地址,将获取的目标网页地址和广告网页地址发送回客户端,客户端根据目标网页地址从网站服务器获取网页信息,根据广告网页地址从广告服务器中获取广告信息。 [0079] In the present example, the control device advertising "www xyz com.." Can access a desired web address (e.g., http: // WWW abc com /..) Of the page requests the user to determine a target web address and advertising web page address, the acquisition landing page address and the address to send advertising pages back to the client, the client depending on the target page address to obtain information from the web server to get the advertising information from the ad server according to the advertisement page address. 例如:广告控制设备从名称为"wwwl. abc. com”网站服务器和名称为“wwwl. def. com”网站服务器中选择出目标网页地址(如http://www. abc. com/),并根据用户所在的地理位置/地域(如北京)和正在访问的网页(如http://wwwl. abc. com/),从名称为“adl. xyz. com,,的广告服务器和名称为“ad2. xyz. com”的广告服务器中选择最合适的广告网页地址。广告控制设备“www. xyz. com”将目标网页地址和广告网页地址返回给客户端,客户端分别访问目标网页地址和广告网页地址以获取网页信息和广告信息。这样广告控制设备“www. xyz. com”就为“wwwl. abc. com”站点完成了一次广告投放。 For example: advertising control device from the name to ".. Wwwl abc com" server and the name ".. Wwwl def com" server, select a landing page address (.. Such as http: // www abc com /) is, and according to user's location / region (such as Beijing) and the page is accessed (eg http:.. // wwwl abc com /), from the name to ".. adl xyz com ,, the ad server and the name" ad2 . xyz. com "to select the most appropriate ad page addresses ad server advertising control device" www. xyz. com "target web page addresses and advertising web address is returned to the client, clients are accessing the target web page addresses and advertising pages web page addresses for information and advertising information. such advertising control device "www. xyz. com" on to "wwwl. abc. com" site a complete advertising.

[0080] 综上所述,本发明系统可以有效节省网站开发及部署成本,同时为多个站点提供透明广告投放,网络资源得到了充分的利用。 [0080] In summary, the system can effectively save web development and deployment costs while providing a transparent advertising for multiple sites, network resources are fully utilized.

[0081] 第三实施例 [0081] Third embodiment

[0082] 图7是根据本发明第三实施例的广告控制设备的结构示意图,详细说明该装置的各部分组成。 [0082] FIG. 7 is a schematic structural diagram of a control device advertising a third embodiment of the present invention, portions of the detailed description of the apparatus composition.

[0083] 请参考图7,在本实施例的广告控制设备包括通信模块71、广告网页地址确定模块72和广告投放模块70,通信模块71与广告网页地址确定模块72连接,广告网页地址确定模块72和广告投放模块70连接。 [0083] Please refer to FIG. 7, the advertisement control apparatus according to the present embodiment includes a communication module 71, the advertisement page address determining module 72 and the advertising module 70, communication module 71 determines the advertisement page address module 72 is connected, advertising page address determining module 72 and the advertising module 70 is connected. 其中, among them,

[0084] 通信模块71,用于接收来自客户端的网页请求,网页请求中包括期望访问的网页地址。 [0084] The communication module 71 for receiving a page request from a client, web page request includes the address of the desired access.

[0085] 广告网页地址确定模块72,用于根据期望访问的网页地址来确定目标网页地址和广告网页地址。 [0085] Ad page address determining module 72, for determining the target web address and the page address in accordance with the desired advertising accessed web page address.

[0086] 广告投放模块70,用于基于目标网页地址和广告网页地址来控制广告投放。 [0086] advertising module 70 for controlling advertising advertising based on the target Web page addresses and web addresses.

10[0087] 进一步地,广告投放模块70可以包括:引导子模块701。 10 [0087] Further, the advertising module 70 may include: a guide sub-module 701.

[0088] 引导子模块701,用于以域名转发的方式将目标网页地址和广告网页地址发送至客户端,以使客户端基于目标网页地址来获取网页信息且基于广告网页地址来获取广告信息,以实现广告投放。 [0088] The guide sub-module 701, configured to forward the domain name manner destination address and the page address of the page to the ad client, so the client based on the target web address and acquires the web page information acquired advertisement information based on the advertisement page address, in order to achieve advertising.

[0089] 需要说明的是,广告网页地址确定模块72选择设定的与所述期望访问网页地址相对应的多个网页地址之一,作为目标网页地址。 [0089] Incidentally, the advertising page address determination module 72 selects one set of access to the desired web page address corresponding to a plurality of web addresses, as the target web address. 广告网页地址确定模块72基于网页请求中的用户IP地址所表征的用户地理位置和/或所述多个网页地址各自的负载,来选择所述多个网页地址之一。 Ad web page address determination module 72 based on the user IP address in the web page requests the user characterized geographic location and / or address of each of the plurality of web pages load, selecting one of the plurality of web addresses.

[0090] 综上所述,本发明的广告控制设备无需嵌入广告调度代码即可实现广告投放,可以有效节省网站开发及部署成本,同时为多个站点提供透明广告投放,网络资源得到了充分的利用,使得一组广告服务器可以为多个站点提供透明广告投放。 [0090] In summary, the advertisement control apparatus of the invention without embedding the ad code to implement ad scheduling, you can effectively save web development and deployment costs while providing a transparent advertising for multiple sites, network resources have been fully the use of such a set of ad server can provide transparent advertising for multiple sites.

[0091] 第四实施例 [0091] Fourth embodiment

[0092] 图8是根据本发明第四实施例的广告控制设备的结构示意图,详细说明该装置的各部分组成。 [0092] FIG. 8 is a schematic view of a fourth embodiment of the advertisement control apparatus of the embodiment according to the present invention, portions of the detailed description of the apparatus composition.

[0093] 请参考图8,在本实施例的广告控制设备包括通信模块71、广告网页地址确定模块72和和广告投放模块70,通信模块71与广告网页地址确定模块72连接,广告网页地址确定模块72与广告投放模块70连接。 [0093] Referring to FIG. 8, the advertisement control apparatus according to the present embodiment includes a communication module 71, the advertisement page address determining module 72 and the advertising module 70, communication module 71 determines the advertisement page address module 72 is connected, advertising page address is determined trafficking module 72 and module 70 is connected. 在图8中,对与前述实施例相同或相似的部分,采用了相同的附图标记,下面详细说明各模块的功能。 In FIG. 8, the same or similar parts as in the previous embodiment, using the same reference numerals, the function of each module is described in detail.

[0094] 通信模块71,接收来自客户端的网页请求,网页请求中包括期望访问的网页地址。 [0094] The communication module 71 receives a web page request from a client, web page request includes the address of the desired access.

[0095] 广告网页地址确定模块72,根据期望访问的网页地址来确定目标网页地址和广告网页地址。 [0095] Ad page address determining module 72, to determine the destination address and the page address from the advertising web page address of the desired access.

[0096] 广告投放模块70,用于基于目标网页地址和广告网页地址来控制广告投放。 [0096] advertising module 70 for controlling advertising advertising based on the target Web page addresses and web addresses.

[0097] 进一步地,广告投放模块70可以包括:代理子模块702。 [0097] Further, the advertising module 70 may include: the agent sub-module 702.

[0098] 代理子模块702,用于向基于目标网页地址来获取网页信息,基于广告网页地址来获取广告信息、并以网络代理的方式将所获取的网页信息和广告信息发送至客户端以实现广告投放。 [0098] Agent sub-module 702, configured to acquire web page information, acquires the advertisement information based on the advertisement page addresses in a network proxy means to send the acquired web page information and advertisement information to the client based on the target address to effect web advertising.

[0099] 需要说明的是,代理子模块,还可以用于在基于目标网页地址来获取网页信息且基于广告网页地址来获取广告信息时,还将所获取的网页信息和广告信息合并为一个目标网页,并将目标网页发送至客户端以实现广告投放。 [0099] It should be noted, agent sub-module, can also be used in the web page to obtain information on the landing page address and to obtain advertising information based advertising web address, also acquired web page information and advertising information into one goal page and landing page is sent to the client to achieve advertising.

[0100] 需要说明的是,广告网页地址确定模块72选择设定的与所述期望访问网页地址相对应的多个网页地址之一,作为目标网页地址。 [0100] Incidentally, the advertising page address determination module 72 selects one set of access to the desired web page address corresponding to a plurality of web addresses, as the target web address. 广告网页地址确定模块基于网页请求中的用户IP地址所表征的用户地理位置和/或所述多个网页地址各自的负载,来选择所述多个网页地址之一。 Ad web address based on the user module determines the IP address of the page request in the characterizing user location and / or address of each of the plurality of web pages load, selecting one of the plurality of web addresses.

[0101] 综上所述,本发明广告控制设备无需嵌入广告调度代码即可实现广告投放,可以有效节省网站开发及部署成本,同时为多个站点提供透明广告投放,网络资源得到了充分的利用,使得一组广告服务器可以为多个站点提供透明广告投放。 [0101] In summary, the control apparatus of the present invention without advertising embedded ad advertising schedule code can be realized, can effectively save website development and deployment costs, while providing a plurality of transparent advertising sites, network resources are fully utilized so that a group of ad server can provide transparent advertising for multiple sites.

[0102] 第五实施例 [0102] Fifth Example

[0103] 图9是根据本发明第五实施例的在线广告投放方法的流程示意图,下面参考图9 详细说明该方法的各个步骤。 [0103] FIG. 9 is a flow chart according to a method for placing advertisements online to the fifth embodiment of the present invention, various steps of the method described in detail below with reference to FIG. [0104] 步骤910,广告控制设备接收来自客户端的网页请求。 [0104] Step 910, the control device receives the advertisement request from the web client.

[0105] 步骤920,广告控制设备根据网页请求中的期望访问的网页地址来确定目标网页地址和广告网页地址。 [0105] Step 920, the control device determines a target advertisement page address and the address from the advertising web page address to access a desired Web page request.

[0106] 需要说明的是,步骤920可以包括以下示例: [0106] Note that step 920 may include the following examples:

[0107] 示例一、广告控制设备选择设定的与期望访问网页地址相对应的多个网页地址之一,作为目标网页地址;或者 [0107] an example, one set of advertisement selection control access to the desired web page address corresponding to the device address of a plurality of pages, a target web address; or

[0108] 示例二、广告控制设备基于网页请求中的用户IP地址所表征的用户地理位置和/ 或多个网页地址各自的负载,来选择多个网页地址之一,作为目标网页地址。 [0108] Example Two, the control device based on the advertising page request user IP address characterized user location and / or address of each of the plurality of page load, selecting one of the plurality of web addresses, as the target web address.

[0109] 步骤930,广告控制设备基于目标网页地址和广告网页地址来控制广告投放。 [0109] Step 930, the advertising control device based on the target Web page addresses and advertising web addresses to control advertising.

[0110] 具体地,步骤930可以包括以下方式: [0110] Specifically, step 930 may comprise the following ways:

[0111] 方式一、广告控制设备基于目标网页地址来获取网页信息,基于广告网页地址来获取广告信息、并以网络代理的方式将所获取的网页信息和广告信息发送至客户端,或者, [0111] one embodiment, advertisement control apparatus acquires the web page information address based on the target page, acquires the advertisement information based on the advertisement page addresses in a network proxy means to send the acquired web page information and advertisement information to the client, or,

[0112] 具体地,如果采用方式一,在广告控制设备基于目标网页地址来获取网页信息且基于广告网页地址来获取广告信息时,还可以将所获取的网页信息和广告信息合并为一个目标网页,并将目标网页发送至客户端。 [0112] Specifically, if by way of a, acquires the web page information based on the target page address ad control apparatus and acquires the advertisement information based on the advertisement page address may also be acquired web page information and advertisement information combined into a landing page and the landing page is sent to the client.

[0113] 方式二、广告控制设备以域名转发的方式将目标网页地址和广告网页地址发送至客户端,以使客户端基于目标网页地址来获取网页信息且基于广告网页地址来获取广告信肩、ο [0113] Second way, the advertising control device with domain forwarding manner sending the target Web page addresses and advertising web address to the client, so the client based on the target page address to get the web page information and to get the advertising to shoulder based advertising web address, ο

[0114] 具体地,如果采用方式二,在广告控制设备以域名转发的方式将目标网页地址和广告网页地址发送至客户端,以使客户端基于目标网页地址来获取网页信息且基于广告网页地址来获取广告信息时,具体可以包括以下情况: [0114] Specifically, if the second approach, transmitting the advertisement control device to domain forwarding manner landing page address and advertisement page address to the client, so the client based on the target web address to obtain the web page information and based advertisements address when to get the advertising information, may specifically include the following:

[0115] 情况一、广告控制设备先将目标网页地址发送至客户端,以使客户端基于目标网页地址来获取网页信息,再将广告网页地址发送至客户端,以使客户端基于广告网页地址来获取广告信息;或者, [0115] a case, the control device first ad landing page addresses to the client, so the client based on the target web page to obtain the address information, and then sends the advertisement page address to the client so that the client-based advertisements address to get the advertising information; or,

[0116] 情况二、广告控制设备先将广告网页地址发送至客户端,以使客户端基于广告网页地址来获取广告信息,再将目标网页地址发送至客户端,以使客户端基于目标网页地址来获取网页信息;或者 [0116] Case 2, the control device first advertisement advertising page addresses to the client, so that the client acquires the advertisement information based on the advertisement page address, then the address of the target page transmitted to the client, so the client based on the target page address to acquire web page information; or

[0117] 情况三、广告控制设备在将目标网页地址发送至客户端,以使客户端基于目标网页地址来获取网页信息的同时将广告网页地址发送至客户端,以使客户端基于广告网页地址来获取广告信息。 [0117] Case 3 ad control device advertisement page address is sent while the transmission destination page address to the client so that the client acquires the web page information based on the target web address to the client so that the client-based advertisements address to obtain advertising information.

[0118] 本实施例在线广告投放方法,无需嵌入广告调度代码的即可实现广告投放,使得网页信息和广告信息在响应用户请求的过程中动态组合,使得一组广告服务器可以为多个站点提供透明广告投放,通过本发明实施例可以有效节省网站开发及部署成本,同时为多个站点提供透明广告投放,网络资源得到了充分的利用。 [0118] Example embodiment of the present method of online ad, ad scheduling without embedding the code to implement advertising, advertisement information and the web page information such compositions in the process of dynamic response to a user request, so that the server can provide a set of ads to multiple sites transparent advertising, embodiments of the present invention can effectively save web development and deployment costs while providing a transparent advertising for multiple sites, network resources are fully utilized. 本发明方法由于采用免嵌入广告调度代码的方式使得网站设计人员将更多的精力用于内容开发,广告信息对网页信息的干扰最小,对于广告信息的增加、删除或修改也不会对网页内容产生任何影响。 Since the method of the invention uses the code-free embedded ad scheduling a way that the website designers to focus more for content development, web advertising messages interference to the minimum information for increasing advertising messages, delete or modify web content will not have any impact.

[0119] 本领域的技术人员应该明白,上述的本发明的各部分或各步骤可以用通用的计算装置来实现,它们可以集中在单个的计算装置上,或者分布在多个计算装置所组成的网络上,可选地,它们可以用计算装置可执行的程序代码来实现,从而,可以将它们存储在存储装置中由计算装置来执行,或者将它们分别制作成各个集成电路模块,或者将它们中的多个模块或步骤制作成单个集成电路模块来实现。 [0119] Those skilled in the art will appreciate that the various parts or steps of the present invention may be general purpose computing device, they can be integrated in a single computing device or distributed across multiple computing devices consisting of network, alternatively, they may be implemented by program codes executable by a computing device, so that, to be performed by a computing device stored in a storage device, or they are made into integrated circuit modules, or they a plurality of modules manufactured into a single integrated circuit module. 这样,本发明不限制于任何特定的硬件和软件结合。 Thus, the present invention is not limited to any particular hardware and software combination.

[0120] 虽然本发明所揭露的实施方式如上,但所述的内容只是为了便于理解本发明而采用的实施方式,并非用以限定本发明。 [0120] While the disclosed embodiment of the present invention described above, the embodiment of the content only to facilitate understanding of the present invention is employed, the present invention is not limited thereto. 任何本发明所属技术领域内的技术人员,在不脱离本发明所揭露的精神和范围的前提下,可以在实施的形式上及细节上作任何的修改与变化, 但本发明的专利保护范围,仍须以所附的权利要求书所界定的范围为准。 Any skilled person in the art the present invention belongs art, without departing from the spirit and scope of the present invention is disclosed, and modifications may be made any changes in form and details of the embodiments, but the scope of the present invention patent, still in the appended claims define the scope of equivalents.

Claims (10)

1. 一种在线广告投放方法,其特征在于,包括:广告控制设备接收来自客户端的网页请求;所述广告控制设备根据所述网页请求中的期望访问的网页地址来确定目标网页地址和广告网页地址;所述广告控制设备基于所述目标网页地址和广告网页地址来控制广告投放。 An online advertising method, comprising: a control device receives the advertisement request from the web client; the advertisement control device determines a target web address and the address ad on the page according to the desired access to the web page request address; the advertisement control device based on the target web address and the web address to control ad trafficking.
2.根据权利要求1所述的在线广告投放方法,其特征在于,在所述广告控制设备基于所述目标网页地址和广告网页地址来控制广告投放的步骤中具体包括:所述广告控制设备基于所述目标网页地址来获取网页信息,基于所述广告网页地址来获取广告信息、并以网络代理的方式将所获取的网页信息和广告信息发送至所述客户端, 或者,所述广告控制设备以域名转发的方式将所述目标网页地址和所述广告网页地址发送至所述客户端,以使所述客户端基于所述目标网页地址来获取网页信息且基于所述广告网页地址来获取广告信息。 The online advertising method according to claim 1, wherein the advertisement comprises the step of the control apparatus based on the target web address and the web address ads in ad serving to control: the control device based on the advertising the target web address to the web page information acquired, acquires the advertisement information based on the advertisement page addresses in a network proxy means to send the acquired web page information and advertisement information to the client, or the advertisement control device domain forwarding way to the target URL and the web address to send the advertisement to the client, so the client to obtain information based on the target web page address and to get the advertisement based on the advertisement web address information.
3.根据权利要求2所述的在线广告投放方法,其特征在于,还包括:在所述广告控制设备基于所述目标网页地址来获取网页信息且基于所述广告网页地址来获取广告信息时,还将所获取的网页信息和广告信息合并为一个目标网页,并将所述目标网页发送至所述客户端。 3. The online advertising in the delivery method according to claim 2, characterized by further comprising: control apparatus acquires the advertisement information based on the target web page address and the time to get the advertisement information based on the advertisement page address, also acquired web page information and advertising information into one landing page, and the page is sent to the target client.
4.根据权利要求1所述的在线广告投放方法,其特征在于,所述广告控制设备根据所述网页请求中的期望访问的网页地址来确定目标网页地址,具体包括:所述广告控制设备选择设定的与所述期望访问网页地址相对应的多个网页地址之一, 作为所述目标网页地址;或者所述广告控制设备基于所述网页请求中的用户IP地址所表征的用户地理位置和/或所述多个网页地址各自的负载,来选择所述多个网页地址之一,作为所述目标网页地址。 4. The method of online ad serving according to claim 1, wherein said control device determines a target advertisement page address according to a desired web page address to access the web page request, comprises: selecting the advertisement control apparatus one set of the plurality of web pages corresponding to the address to access the desired web page address, as the target web address; or the advertisement page request control device based on the IP address of the user location and user characterized / or addresses of the plurality of web pages each load, selecting one of the plurality of web addresses, as the target web address.
5.根据权利要求1所述的在线广告投放方法,其特征在于,在所述广告控制设备以域名转发的方式将所述目标网页地址和所述广告网页地址发送至所述客户端,以使所述客户端基于所述目标网页地址来获取网页信息且基于所述广告网页地址来获取广告信息时,所述广告控制设备先将所述目标网页地址发送至所述客户端,以使所述客户端基于所述目标网页地址来获取网页信息,再将所述广告网页地址发送至所述客户端,以使所述客户端基于所述广告网页地址来获取广告信息;或者,所述广告控制设备先将所述广告网页地址发送至所述客户端,以使所述客户端基于所述广告网页地址来获取广告信息,再将所述目标网页地址发送至所述客户端,以使所述客户端基于所述目标网页地址来获取网页信息;或者所述广告控制设备在将所述目标网页地址发送至所述 The online advertising method according to claim 1, characterized in that sending the URL and the advertising target web address to the client device to control the advertisement domain forwarding manner, so that when the client acquires the web page information address based on the target page and acquires the advertisement based on the advertisement information web page address, said first control device to the target advertisement page addresses to the client, so that the the client based on the target web address to the web page information acquired, and then the advertisement page addresses to the client, so the client based on the advertisement to obtain advertisement information web page address; or the advertisement control the first apparatus transmits advertisement web page address to the client so that the client acquires the advertisement based on the advertisement information web page address, then transmitting the target address of the page to the client, so that the the client based on the target web address to the web page information acquired; or the advertisement control device transmits the web page address to the target 户端,以使所述客户端基于所述目标网页地址来获取网页信息的同时将所述广告网页地址发送至所述客户端,以使所述客户端基于所述广告网页地址来获取广告信息。 Client so that the client acquires the web page information address based on the target page while the page address to send the advertisement to the client, so the client based on the advertisement to obtain advertisement information web page address .
6. 一种广告控制设备,其特征在于,包括:通信模块,用于接收来自客户端的网页请求,所述网页请求中包括期望访问的网页地址;广告网页地址确定模块,用于根据所述期望访问的网页地址来确定目标网页地址和广告网页地址;广告投放模块,用于基于所述目标网页地址和广告网页地址来控制广告投放。 An advertisement control apparatus comprising: a communication module for receiving a request from a web client, the web page request includes the address of the desired access; ad page address determining module, according to the desired determining a web address to access the target web address and the web address of ads; advertising module, based on the target web address and the web address to control ad trafficking.
7.根据权利要求6所述的广告控制设备,其特征在于,所述广告投放模块包括:代理子模块和/或引导子模块,其中,所述代理子模块,用于向基于所述目标网页地址来获取网页信息,基于所述广告网页地址来获取广告信息、并以网络代理的方式将所获取的网页信息和广告信息发送至所述客户端以实现广告投放;所述引导子模块,用于以域名转发的方式将所述目标网页地址和所述广告网页地址发送至所述客户端,以使所述客户端基于所述目标网页地址来获取网页信息且基于所述广告网页地址来获取广告信息,以实现广告投放。 7. The control device of the advertisement according to claim 6, wherein said advertising module comprising: Agent sub-module and / or guide sub-modules, wherein said sub-agent module is configured to based on the target page address of the web page information acquired, acquires the advertisement information based on the advertisement page addresses in a network proxy means to send the acquired web page information and advertising information to the advertising client to implement; guide the sub-module, with on the way to the domain name forwarded to the target URL and the web address to send the advertisement to the client, so the client to obtain information based on the target web page address and to get the advertisement based on the web page address advertising information, in order to achieve advertising.
8.根据权利要求7所述的广告控制设备,其特征在于,还包括:所述代理子模块,还用于在基于所述目标网页地址来获取网页信息且基于所述广告网页地址来获取广告信息时,还将所获取的网页信息和广告信息合并为一个目标网页,并将所述目标网页发送至所述客户端以实现广告投放;和/或所述广告网页地址确定模块,还用于选择设定的与所述期望访问网页地址相对应的多个网页地址之一,作为所述目标网页地址;或者,基于所述网页请求中的用户IP地址所表征的用户地理位置和/或所述多个网页地址各自的负载,来选择所述多个网页地址之一, 作为所述目标网页地址。 8. The control apparatus according to claim 7 ad, characterized by further comprising: the proxy sub-module is further configured to acquire web page information based on the target address, and acquires the advertisement based on the advertisement page address when information is also acquired web page information and advertisement information combined into a target page and the target page sent to the client to enable advertising; and / or the advertisement page address determining module is further configured to selecting one of the plurality of set page address corresponding to the access to the desired web page address, as the target webpage address; or IP address of the web page based on a user request, the user location characterized and / or each of said plurality of web addresses load, selecting one of the plurality of web addresses, as the target web address.
9. 一种在线广告投放系统,其特征在于,包括:客户端和广告控制设备:其中,所述客户端,用于向所述广告控制设备发送网页请求,所述网页请求中包括期望访问的网页地址;所述广告控制设备,采用如权利要求6-8任一所述的广告控制设备。 An online ad serving system, comprising: advertising client and control apparatus: wherein said client is configured to send the page request to the control device of the advertisement, the web page request includes a desired access web page address; the advertisement control apparatus using advertising as claimed in claim any one of claims 6-8 control apparatus.
10.根据权利要求9所述的在线广告投放系统,其特征在于,还包括:网站服务器,用于存储网页信息;以及广告服务器,用于存储广告信息。 10. The online advertising in the delivery system according to claim 9, characterized in that, further comprising: a web server, for storing page information; and an advertisement server for storing advertisement information.
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