CN101977824A - Powered toothbrush package - Google Patents

Powered toothbrush package Download PDF

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Publication number
CN101977824A
CN101977824A CN2008801281679A CN200880128167A CN101977824A CN 101977824 A CN101977824 A CN 101977824A CN 2008801281679 A CN2008801281679 A CN 2008801281679A CN 200880128167 A CN200880128167 A CN 200880128167A CN 101977824 A CN101977824 A CN 101977824A
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CN
China
Prior art keywords
unit
package
toothbrush
demonstration
care implement
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CN2008801281679A
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Chinese (zh)
Other versions
CN101977824B (en
Inventor
E·J·希门尼斯
A·曼蒂拉
T·巴克斯特
P·A·拉米雷斯罗扎诺
M·R·佩雷斯
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Colgate Palmolive Co
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Colgate Palmolive Co
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Publication of CN101977824A publication Critical patent/CN101977824A/en
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Publication of CN101977824B publication Critical patent/CN101977824B/en
Expired - Fee Related legal-status Critical Current
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Classifications

    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D75/00Packages comprising articles or materials partially or wholly enclosed in strips, sheets, blanks, tubes, or webs of flexible sheet material, e.g. in folded wrappers
    • B65D75/28Articles or materials wholly enclosed in composite wrappers, i.e. wrappers formed by associating or interconnecting two or more sheets or blanks
    • B65D75/30Articles or materials enclosed between two opposed sheets or blanks having their margins united, e.g. by pressure-sensitive adhesive, crimping, heat-sealing, or welding
    • B65D75/32Articles or materials enclosed between two opposed sheets or blanks having their margins united, e.g. by pressure-sensitive adhesive, crimping, heat-sealing, or welding one or both sheets or blanks being recessed to accommodate contents
    • B65D75/36Articles or materials enclosed between two opposed sheets or blanks having their margins united, e.g. by pressure-sensitive adhesive, crimping, heat-sealing, or welding one or both sheets or blanks being recessed to accommodate contents one sheet or blank being recessed and the other formed of relatively stiff flat sheet material, e.g. blister packages, the recess or recesses being preformed
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D75/00Packages comprising articles or materials partially or wholly enclosed in strips, sheets, blanks, tubes, or webs of flexible sheet material, e.g. in folded wrappers
    • B65D75/52Details
    • B65D75/54Cards, coupons, or other inserts or accessories
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for
    • G09F19/02Advertising or display means not otherwise provided for incorporating moving display members
    • G09F19/10Devices demonstrating the action of an article to be advertised
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for
    • G09F19/12Advertising or display means not otherwise provided for using special optical effects
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2201/00Means or constructions for testing or controlling the contents
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2203/00Decoration means, markings, information elements, contents indicators
    • B65D2203/12Audible, olfactory or visual signalling means

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  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Chemical & Material Sciences (AREA)
  • Composite Materials (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Brushes (AREA)

Abstract

An oral care implement demonstration assembly includes a powered oral care implement, a package housing and a plurality of demonstration elements. The oral care implement demonstration assembly is configured to produce a visual demonstration effect when relative movement is provided between a first demonstration element and a second demonstration element. Among the visual effects that may be utilized is a Moire effect. Additionally, an associated method for demonstrating features of an oral care implement though one or more visual effects is described herein.

Description

The motive power toothbrush package
Technical field
Present invention relates in general to a kind of package, and relate in particular to a kind of motive power toothbrush package of visually demonstrating the toothbrush function.The customer usually uses and comprises vision, the sense of hearing and sense of touch and determine desirability to product at interior various perceptions.Yet at the point of purchase place such as retail location, the customer may not touch product fully, is lost or damages because these products may accommodate, hold or be wrapped in the packing avoiding.
Background technology
And usually indigestion is the cleaning that how to cause tooth with the motion of associating the motive power toothbrush head concerning the customer.Therefore, need a kind of packing of product and method, be used for demonstrating to the customer function of motive power toothbrush in the mode of easy perception.
The present invention relates to a kind of package that is used for the power product.In one aspect, a kind of motive power toothbrush package is visually demonstrated the function of toothbrush.
According to an aspect of the present invention, a kind of motive power toothbrush package can adopt the form of oral care implement vibration demonstration assembly.In addition, this assembly can comprise a kind of correlation technique, is used to demonstrate the feature of oral care implement.
According to an aspect of the present invention, a kind of package that is used for oral care implement has base component, and this base component has the mark (indicia) that is associated with it.This marker configurations becomes to make: the vibration input in response to being suitable for being provided by this utensil produces visual effect by this mark.In a kind of structure, this mark comprises first module that contains sign (marking) and the Unit second that contains sign.The relative motion that provides between these unit impels these signs to provide visual effect to the beholder.In a kind of exemplary configurations, provide this relative motion in response to the vibration input that provides by oral care implement.
Another aspect of the present invention is about a kind of oral care implement vibration demonstration assembly, and is as described herein, and it comprises power oral care implement, package housing and a plurality of vibration demonstrations unit.When can being configured in the first vibration demonstration unit with respect to the second vibration demonstration block operation, this oral care implement presentation component produces the vision demonstration effect.Moire effect (Moir é effect) is one of visual effect that can be provided by this presentation component.
Another aspect of the present invention is about a kind of oral care implement presentation component, and it comprises motive power toothbrush, the product package with user input apparatus, the visual presentation plug-in unit with visual element and visual presentation reference unit.In addition, when the motions with respect to another person caused visual effect, the part of visual presentation plug-in unit can be from visually covering the part of visual presentation reference unit.
Another aspect of the present invention is a method of demonstrating the vibration of oral care implement about a kind of.A kind of package is provided, and it holds the power oral care implement with user input apparatus.First demonstration unit and second demonstration unit operationally are associated with this package and this utensil.This method comprises: make the vibration of this oral care implement via this user input apparatus, and provide relative motion between first demonstration unit and second demonstration unit with the generation visual effect.
According to another aspect of the present invention, this method can comprise: by make a plurality of vibration demonstrations unit with respect to other vibration demonstration block operation to produce multiple visual effect, thereby produce various visual effects, the such visual effect of combination that provides simultaneously such as the motion of the visual presentation thing of Moire effect and toothbrush form is provided these visual effects.
Therefore, these aspects of the present invention provide the packing of product from product to the potential consumer at place, point of sale that can effectively pass on feature, parts and/or the potential use of.Therefore, the customer will usually feel more comfortable when they have seen the product of demonstrating in exemplary environment for use in purchase.Adopt principle of the present invention, utilize the packing of product can carry out the reception and registration of product attribute and the demonstration that product uses.
To more understand other features and advantages of the present invention by description with reference to the accompanying drawings.
Description of drawings
Fig. 1 is the diagrammatic elevation view according to motive power toothbrush package of the present invention, and it can be the form of oral care implement presentation component;
Fig. 2 is the illustrative example of moire pattern used in this invention;
Fig. 3 is the illustrative example of another moire pattern used in this invention;
Fig. 4 is the parts of Toothbrush package spare assembly of the present invention and the transparent view of toothbrush;
Fig. 5 is the exploded drawings of toothbrush shown in Figure 4 and package assembly;
Fig. 6 is the end elevation of toothbrush shown in Figure 4 and package assembly, and wherein, toothbrush is contained in the package;
Fig. 7 is the front elevation of another kind of structure of the present invention, and it shows the parts and the toothbrush of Toothbrush package spare assembly;
Fig. 8 is the base component of Toothbrush package spare assembly shown in Figure 7;
Fig. 9 is the mobile unit of Toothbrush package spare assembly shown in Figure 7;
Figure 10 is the front elevation of toothbrush shown in Figure 7 and Toothbrush package spare assembly, and it forms oral care implement vibration demonstration assembly, and this assembly is in unactivated state;
Figure 11 is the front elevation of assembly shown in Figure 10, and wherein this assembly is in state of activation to produce visual effect;
Figure 12 is the transparent view of the another kind of structure of toothbrush of the present invention and package assembly;
Figure 13 is shown in Figure 12 and comprises the toothbrush of lid and the end elevation of package assembly;
Figure 14 is the transparent view of the another kind of structure of toothbrush of the present invention and package assembly;
Figure 15 is shown in Figure 14 and comprises the toothbrush of lid and the end elevation of package assembly;
Figure 16 is the transparent view of the another kind of structure of toothbrush of the present invention and package assembly;
Figure 17 is the end elevation of toothbrush shown in Figure 16 and package assembly;
Figure 18 is the transparent view of the another kind of structure of toothbrush of the present invention and package assembly;
Figure 19 is the end elevation of toothbrush shown in Figure 180 and package assembly;
Figure 20 is the partial elevation view of the another kind of structure of toothbrush of the present invention and package assembly;
Figure 21 is the toothbrush of Figure 20 and the end elevation of package assembly, and it shows the toothbrush that is in the base component;
Figure 22 is the partial elevation view of the another kind of structure of toothbrush of the present invention and package assembly;
Figure 23 is the toothbrush of Figure 22 and the end elevation of package assembly, and it shows the toothbrush that is in the base component;
Figure 24 is the transparent view of the another kind of structure of toothbrush of the present invention and package assembly;
Figure 25 illustrates a series of exemplary pattern that can be used for Toothbrush package spare assembly of the present invention; With
Figure 26 illustrates another the serial exemplary pattern that can be used for Toothbrush package spare assembly of the present invention.
The specific embodiment
Some kinds of structures of package assembly are disclosed among Fig. 1-2 6.These structures can comprise oral care implement, for example toothbrush, tongue cleaner and other relevant devices, and these all are illustrated in the packing of product usually for purchase.
In some exemplary configurations for example shown in Figure 1, the package assembly is used to hold oral care implement, for example motive power toothbrush.As hereinafter in greater detail, the package assembly utilizes the relative motion of mark that unique visual signature is provided.Should be appreciated that principle of the present invention can also be used for the product of various other types, wherein these product utilization marks provide visual effect.
Fig. 2 illustrates such notion with Fig. 3 example: go up stack repetitions patterns (for example gauze lattice) to produce and its independent different pattern of composition pattern at identical or different pattern (design).Can produce such outward appearance, i.e. the point that intersects with low-angle through initial line of a cover ew line, thus make distortion that human eye can perceptible markings or flicker, the high-contrast image of printing or showing for example.For example in Fig. 2, the first cover line 1 is superimposed upon on the second cover line 2.In Fig. 3, the first cover line 3 is superimposed upon on the second cover line 4 similarly.Can find out that the line of the corresponding cover among Fig. 2 and Fig. 3 presents different forms.As conspicuous among Fig. 2 and Fig. 3, the stack of the line of these corresponding covers has formed the visually-perceptible of human eye.This visually-perceptible or effect are commonly referred to Moire effect 5.Therefore, the every cover line 1,2,3,4 that is positioned to produce Moire effect 5 can be called moire pattern 6.Moire effect 5 can occur in two covers or line, point or the dependency structure of more covers at aspects such as relative size, angle or intervals not simultaneously.
In Fig. 2, the first cover line 1 can be described as parallel vertical curve, and the second cover line 2 can be described as wave line.The first cover line 1 is superimposed upon on the second cover wave line 2.Contrast on this curvature has produced described visual Moire effect 5.When two cover curves 3,4 superposeed each other, Moire effect 5 also was created among Fig. 3.Although the cover of two among Fig. 3 line 3,4 can roughly be described as curve, this two covers line 3,4 has different concrete features, and described concrete feature comprises position and amount of curvature.When this two covers line 3,4 when superposeing each other, the variation after the stack of these features is awared by human eye, thereby produces Moire effect 5, when observing Fig. 3 conspicuous.Should be appreciated that respectively overlapping line 1,2,3,4 produces different Moire effects 5, can recognizing during as observation Fig. 2 and Fig. 3.It is also understood that according to the present invention it is possible using other Moire effect 5 of other mark, comprise other effect shown in the hereinafter other in greater detail figure.
Described Moire effect 5 can produce at occurring in nature in some cases, for example when the viewer has seen and watched another window screening or had the background of a certain characteristic through window screening.Moire effect 5 can also expressly be used photographic process well known in the art, graphic-arts technique and/or reprography method and produce.
By producing and handling Moire effect 5 and use other visualization principle and technology, the packing of product of improvement, demonstration and displaying become possibility.Therefore, the preferred ambient of the use of the method for optimizing of the use of the product of demonstration such as oral care implement and demonstration oral care implement also becomes possibility.
Fig. 1 and Fig. 4-6 discloses a kind of exemplary configurations of package assembly of the present invention substantially, represents with Reference numeral 10 generally.In some structure, package assembly 10 can also be designated as oral care implement vibration demonstration assembly 10.As hereinafter being explained in more detail, package assembly 10 generally include the product of adorning 12 (for example, can be the oral care implement of motive power toothbrush form), package 14 and with dress product 12 and/or the operationally related mark 16 of package 14.Mark 16 can take a number of different forms, and comprises that this further describes hereinafter on the additional member or demonstration unit that is comprised in such as plug-in unit.
Such as discussed, in a kind of exemplary configurations of the present invention, the product of adorning 12 is oral care implements.Oral care implement can adopt the form of motive power toothbrush.Various motive power toothbrushes are well known in the art, comprise battery powered toothbrush.
Motive power toothbrush 12 comprises head 18, main body 20 and head 18 is linked the neck 22 of main body 20.Head 18 also comprises base support 24 and comprises the cleaning element 26 of a plurality of cleaning elements 28.These cleaning elements 28 can comprise bristle or be used for other known elements of oral cavity cleaning.Cleaning element 28 can be made by various poly-mers, nylon and/or other well-known material that is commonly used to auxiliary oral cavity (comprising tooth, gum and tongue) cleaning.Base support 24 is served as the supporting construction of cleaning element 28.In addition, as mentioned below, base support 24 is configured to import in response to the user who offers toothbrush 12 and makes cleaning element 28 motion.
Motive power toothbrush 12 can comprise the cleaning element 26 of energy rotation, vibration, swing or translation.Cleaning element 28 can adopt following form: the bristle in standard toothbruss for example, or be arranged in bristle on one or more rotation, vibration, swing or member of translational on base support 24, as known in the art.Alternately, can make example cleaning element 26 as shown in figs. 1 and 4 move or vibrate along one or more axial directions.Can also realize the combination of translation, vibration and/or rotation.
Power-driven mechanism and associated power source are housed in the main body 20 of oral care implement usually.For example, toothbrush 12 can be compatible and/or be utilized and can give one or more alkaline batterys or various types of known chargeable battery 30 (Fig. 1) of toothbrush 12 power supplies.Motor or other known power generate mechanism's (not shown) and link cleaning element 26 and drive cleaning element 26 with described variety of way.Therefore, for dissimilar oral care implements, can make cleaning element 26 rotations, vibration or swing.To the description of the locomitivity (motion characteristics that comprises cleaning element 26 and cleaning element 28) of oral care implement 12 are illustration and conveniences for non-limited way.
The main body 20 of toothbrush and neck 22 can be formed by single-piece or multi-part.The base support 24 of head 18 can also form the part of integral type toothbrush 12.Toothbrush handles can be the part of main body 20 and can be formed by many features, and can have and improve the surface of ability that finger is held toothbrush with a firm grip.The enhancing element of holding with a firm grip be can also use, hold with a firm grip zone and roughened surface or grooved surface comprised.
As Fig. 1 and Fig. 4 further shown in, but utilize the user's input media 32 that is the press push button form to make motive power toothbrush 12 be threaded to " opening (On) " position and " closing (Off) " position, this is known.But user's input media 32 can comprise press push button, switch, rotating disk, sliding part, knob and be used in " unlatching " and " closing " position between many other activating parts of modifier state.
As Fig. 1 and Fig. 4-6 further shown in, provide package 14 to hold toothbrush 12.Package 14 can be taked various forms and have the housing that is used for holding product usually.In a kind of exemplary configurations, package 14 comprises base component 34 and lid 36.Base component 34 is tabular components and supports toothbrush 12 by the back bracket member that serves as toothbrush 12 usually.Base component 34 can be formed also by many kinds of materials can form many kinds of shapes, size.In some structure, base component 34 can comprise that the otch that is used for toothbrush 12 is to allow the tighter packing of product.
The lid 36 of package 14 is attached to base component 34 to accommodate or to hold toothbrush 12 in package 14.Lid 36 can be translucent or transparent material, and wherein the buyer can see at least a portion of content or content under the situation of not opening or do not damage package 14.Shown in Fig. 4-6, thereby lid 36 has arcuate part 38 to provide the gap to be installed in to be accommodated on the oral care implement 12 between base component 34 and the lid 36.Lid 36 can be taked various given shapes and structure and can omit from the packing of product.As hereinafter in greater detail, the some parts of mark 16 can also be accommodated or support to lid 36.In addition, directiveness and informedness material also can be housed within the package 14, for example between base component 34 and lid 36, and especially along the inside face installation of lid 36.
As recognizing from Fig. 4-6, toothbrush 12 is contained within the package 14 and the customer can see it through transparent cover 36.As hereinafter in greater detail, mark 16 can be operationally related with package 14, and package 14 comprises one in base component 34 and the lid 36 or the two.
As discussed, motive power toothbrush package 10 also comprises mark 16.For the sake of clarity, mark 16 has omitted from Fig. 4, but figure 5 illustrates.Mark 16 can take a number of different forms and can be operationally related with the various structures of package assembly 10, comprises base component 34, lid 36 and toothbrush 12, and this depends on the expectation visual effect that will produce.Shown in Fig. 5 was further, mark 16 can comprise first demonstration unit 40 with first sign 42 and second demonstration unit 44 with second sign 46.In this structure, first demonstration unit 40 is positioned on the lid 36, and in a kind of preferred structure, this part of mark 16 directly is printed on the lid 36.Demonstration unit 40 can be regarded visual presentation reference unit 40 as.And second demonstration unit 44 is comprised on the separating member, and this separating member can be called plug-in unit 48, because plug-in unit 48 is the members that separate with the basic element of character of package.Plug-in unit 48 can be regarded visual presentation plug-in unit 48 as.Plug-in unit 48 has generally flat top board 50, has second sign 46 on the top board 50.Plug-in unit 48 also has a pair of side plate 52 that dangles.As hereinafter in greater detail, these side plates 52 have inside arch so that be attached to head 18.In this structure, second demonstration unit 44 is operationally related with toothbrush 12 and be positioned first demonstration unit, 40 belows.Demonstration unit 40,44 can be positioned the diverse location place on the package 14.As can recognizing from Fig. 5, first demonstration unit 40 identifies 42,46 with the complementation that second demonstration unit 44 has with similar pattern.Yet these signs 42,46 that constitute mark 16 can be the unit of any visual perception, comprise complete line, point, symbol pattern, figure, legend, picture, symbol, color element and specific More's sign or moire pattern are arranged.Mark 16 is configured to provide visual effect to the customer who observes package assembly 10.
As shown in Figure 5 and Figure 6, described each parts by attached to form package assembly 10.As discussing at this structure, second demonstration unit 44 is operationally related with toothbrush 12.In a kind of exemplary configurations, plug-in unit 48 is connected to toothbrush 12, and its latus inframedium 52 is attached to head 18 via adhesives or other known attachment method.Plug-in unit 48 is attached removedly, and wherein the customer can remove plug-in unit 48 after open package 14 after buying.As shown in Figure 6, top board 50 is positioned the top of cleaning element 26.It is attached or support in other mode to have the base component 34 of packaged then 14 on toothbrush 12 of the second attached demonstration unit 44.Lid 36 is positioned at the top of toothbrush 12 then and is attached to base component 34 by known attachment method.As recognizing from Fig. 5 and Fig. 6, first demonstration unit 40 that has first sign 42 is positioned at the top of second demonstration unit 44 that has second sign 46.Therefore, these signs 42,46 are in the visually overlapping structure or become overlaying relation.If necessary, these signs 42,46 can also be alignment or stagger slightly or interlock.More particularly, from package assembly 10 exterior at least one vantage point, it is overlapping that the viewer understands at least a portion of perception demonstration unit 40,44.46 complementations of first sign, 42 and second sign, thus make that altogether the time unit 40,44 provides visual effect for the customer who observes package assembly 10.
By demonstration unit 40,44 is relative to each other moved, further handle the sign after superposeing thus, the visual effect and the visual presentation of enhancing can be provided.For example, demonstration unit 40,44 is relative to each other moved producing required visual effect with various speed, pattern and direction, and as subsequently as described in, to comprise the visual effect of having demonstrated the oral care implement feature.Usually, when package 14 is observed as the reference point, can be by making the motion of one in the demonstration unit 40,44 and keeping another unit to realize this relative motion in dead position.Alternately, can make these two demonstration unit 40,44, usually carry out with related or complementary mode all with respect to package 14 motions.
In a kind of exemplary configurations, the visual effect that is produced by relative motion relies on the user's input media that offers toothbrush 12, and wherein, package assembly 10 can be called oral care implement vibration demonstration assembly 10.The customer can push user's input media 32 by lid 36 and activate toothbrush 12 or make toothbrush 12 vibrations.Vibration is a kind of exemplary motion form.After activation, head 18 and cleaning element 26 be vibration and motion thus just.Because second demonstration unit 44 is attached on the head 18, so second demonstration unit 44 is also owing to vibration is moved.Therefore, relative motion takes place in the user's input in response to causing vibration between second demonstration unit 44 and first demonstration unit 40.This relative motion between the component units of mark 16 provides lively dynamic vision effect to the customer.In this structure, demonstration unit 40,44 can be called the vibration demonstration unit.First demonstration unit 40 keeps static, and this unit is regarded the visual presentation reference unit as.If necessary, can be conversely with this structure, wherein, first demonstration unit 40 can be configured to move, and that second demonstration unit 44 becomes is static with as with reference to the unit.It is also understood that if necessary these two demonstration unit 40,44 can be configured to move.Though the relative motion of mark component units has produced the visual effect that strengthens, should be appreciated that mark 16 can also take the form of the single moire pattern operationally related with package 14 (for example Fig. 2 and Fig. 3).Mark 16 with this form of overlapping pattern can be printed on base component 34 or the lid 36 to produce visual effect to the viewer.
Fig. 7-11 discloses another exemplary configurations of the present invention.The structure of similar among Fig. 7-11 in Fig. 4-6, and like will use the like reference numerals of 100 Reference numeral series to represent.As shown in Figure 7, package assembly 100 generally include motive power toothbrush 112, package 114 and with toothbrush 112 and the operationally related mark 116 of package 114.As discussed, mark 116 can take a number of different forms, and mark 116 comprises such supplementary features in this structure, and these supplementary features produce the further visual effect of large impact to the viewer is provided.
Toothbrush 112 toothbrush 12 with Fig. 4-5 basically is identical, and top description is applicable to this structure.Similarly, package 114 is similar to the package 14 of Fig. 4-6, and generally includes the housing that is formed by base component 134 and lid 136.The shape and size of lid 136 are made into the cavity 137 that defines substantially corresponding to toothbrush 112 shapes.As previously mentioned, lid 136 is normally transparent.
Fig. 7-9 also shows the mark 116 operationally related with package assembly 100.In this particular exemplary structure, mark 116 is related with base component 134 and toothbrush 112.As Fig. 7 and Fig. 8 further shown in, mark 116 comprises first demonstration unit 140 with first sign 142 and second demonstration unit 144 with second sign 146.In this structure, first demonstration unit 140 is positioned on the base component 134, and in a kind of preferred structure, demonstration unit 140 directly is printed on the base component 134.Demonstration unit 140 can be regarded visual presentation reference unit 140 as.In addition, first demonstration unit 140 comprises that first's 150, the first signs 142 comprise the first pattern unit 152.As preceding argumentation, mark 116 can comprise many different unit.These unit can comprise visual diagram, and it comprises photograph, drawing, picture, symbol, image, colour band, chart, reaches other pattern.As Fig. 7 and Fig. 8 further shown in, first demonstration unit 140 also comprises second portion 154, second portion 154 has the sign that is oral cavity 156 (especially open mouth) form.Oral cavity 156 comprises drawing tooth 157 and tongue 159.Oral cavity 156 directly is printed on the base component 134.As hereinafter in greater detail, will cooperate with other demonstration unit in oral cavity 156.
Mark 116 also comprises as second demonstration unit 144 separating member, that be plug-in unit 148 forms.Plug-in unit 148 can be regarded visual presentation plug-in unit 148 as.Plug-in unit 148 in this structure is generally flat members 148, has second sign 146 on this member.Plug-in unit 148 is normally transparent or semitransparent.In addition, second demonstration unit 144 comprises that first's 160, the second signs 146 comprise the second pattern unit 162.In addition, second demonstration unit 144 also comprises second portion 164, and second portion 164 has the sign that is mini toothbrush 166 forms.As hereinafter in greater detail, mini toothbrush 166 will be cooperated with oral cavity 15.Mini toothbrush 166 can be an one with pattern unit 162.Plug-in unit 148 also comprises notch portion 168, and notch portion 168 is sized to the head 118 that can receive toothbrush 112.In a kind of structure, notch portion 168 is general hourglass shapes.In Fig. 9, notch portion is represented with the boundary line.Notch portion is made into a part of passing the first pattern unit 152.
As recognizing from Fig. 7-9, first pattern unit 152 of first demonstration unit 140 and the second pattern unit 162 of second demonstration unit 144 are roughly complementary in shape.When assembling package assembly 100, pattern unit 152,162 is roughly overlapping and the visual effect of Moire effect form is provided.Oral cavity 156 and mini toothbrush 166 are also complimentary to one another.As discussed below, the various component units of mark 116 are cooperated mutually to produce visual effect to the customer who observes package assembly 100.
As can recognizing from Fig. 7 and Figure 10-11, described each parts by attached to form package assembly 100.Second demonstration unit 144 is attached to toothbrush 112, and wherein, cleaning element 126 is received by notch portion 168 with interference fit.Toothbrush 112 is usually by base component 134 attached or supports.Lid 136 is placed in the top of toothbrush 112 and is attached to base component 134, and toothbrush 112 is received in the cavity 137 of lid 136.Notice that lid 136 is not shown in Figure 10 and Figure 11.
As recognizing from Figure 10 and Figure 11, second demonstration unit 144 is positioned at the top of first demonstration unit 140.Especially, the 162 overlapping first pattern unit 152, the second pattern unit produce visual effect thus.The corresponding line of these pattern unit can be regarded More's pattern as, and it just provides moire pattern after placing in overlapping mode.Should be appreciated that as required pattern unit 152,162 can align or stagger in Figure 10.Shown in Figure 10 was further, mini toothbrush 166 was positioned near the oral cavity 156.It is also understood that in Figure 10 toothbrush 112 is in unactivated state.
Be similar to last structure, the further enhanced features that is fixed against user's input media 132 is provided.As shown in figure 11, push user's input media 132 by lid 136 after, toothbrush 112 is activated and vibrates.Plug-in unit 148 is connected to the head 118 of toothbrush 112, thereby makes the pattern unit 152 of winning with respect to the static second pattern unit, 162 motions, produces further visual effect thus.In addition, in response to this vibration, mini toothbrush 166 is with respect to static oral cavity 156 and motion in its vicinity.
Especially, this vibration has produced the visual effect of mini toothbrush 166 to tooth 157 motions, as shown by arrow A.Therefore, when having activated toothbrush 112, mini toothbrush 166 appears in oral cavity 157 motion and similarly is tooth 157 in brush oral cavity 159 especially.Mark 116 produces this lively visual effect to demonstrate the use of toothbrush 112 effectively.As realizing in this illustrative example, visual effect (comprising Moire effect) can design and be chosen to visually to demonstrate and pass on otherwise motion and the vibration characteristic that can not be understood by the customer fully to the customer.Because toothbrush 112 has specific motion, vibration and swing characteristic, so moire pattern 20 is chosen to make that visual effect is significantly in state of activation, as shown in Figure 11.After by user's input media 132 toothbrush 112 being changed to unactivated state, comprise that the plug-in unit 148 of the second pattern unit 162 and mini toothbrush 166 is got back to position shown in Figure 10.
Figure 12-24 discloses the other exemplary configurations of package assembly of the present invention.These structures have parts like the package component class with Fig. 1-13 substantially, and will use parts like the similar Reference numeral representation class.These structures have also been utilized structure and have been configured to produce the mark of visual effect, and comprise the many modification about the structure of each package assembly.
The disclosed package assembly 200 of Figure 12 and Figure 13 has toothbrush 212, package 214 and mark 216.Mark 216 comprises having first demonstration unit 240 that is positioned at the sign of first on the base component 234 242.Mark 216 also comprises plug-in unit 248, has second demonstration unit 244 with second sign 246 on the plug-in unit 248.Plug-in unit 248 is included in the notch portion 268 that departs from the center on the plug-in unit 248.Demonstration unit 240,244 has roughly foursquare neighboring, but can have other shapes, comprises circle.In addition, sign 242,246 is complementary whirlpool or curve form.Second demonstration unit 244 is attached to head 218 again, and wherein, thereby cleaning element 226 is received in and frictionally engages cleaning element 226 in the notch portion 268.Toothbrush 212 is supported by base component 234, and lid 236 is attached to base component 234.As shown in the figure, second demonstration unit, 244 overlapping first demonstration unit 240 and generation visual effect.In addition, in response to the activation to user's input media 232, head 218 vibrates, swings, rotates or moves in other mode.Therefore, second demonstration unit 244 provides other visual effect thus with respect to 240 motions of first demonstration unit.
The disclosed package assembly 300 of Figure 14 and Figure 15 has toothbrush 312, package 314 and mark 316.Mark 316 comprises having first demonstration unit 340 that is positioned at the sign of first on the base component 334 342.Mark 316 also comprises plug-in unit 348, has second demonstration unit 344 that has second sign 346 on the plug-in unit 348.Plug-in unit 348 comprises the notch portion 368 that roughly is positioned at plug-in unit 348 centers.Demonstration unit 340,344 has roughly avette neighboring, but as required, can have other shapes.In addition, sign 342,346 is complementary whirlpool or curve form.Second demonstration unit 344 is attached to head 318 again, and wherein, thereby cleaning element 326 is received in and frictionally engages cleaning element 326 in the notch portion 368.Toothbrush 312 is supported by base component 334, and lid 336 is attached to base component 334.As shown in the figure, second demonstration unit, 344 overlapping first demonstration unit 340 and generation visual effect.In addition, in response to activation to user's input media 332, head 318 vibrations.This vibration makes second demonstration unit 344 with respect to 340 motions of first demonstration unit, and other visual effect is provided thus.
The disclosed package assembly 400 of Figure 16 and Figure 17 has toothbrush 412, package 416 and mark 416.Mark 416 comprises having first demonstration unit 440 that is positioned at the sign of first on the base component 434 442.Mark 416 also comprises plug-in unit 448, has second demonstration unit 444 that has second sign 446 on the plug-in unit 448.Second sign 446 is positioned on the part 460 of plug-in unit 448.Adjacent part 462 has a plurality of folding of qualification end supporting leg 464.Sign 442,446 is complementary whirlpool or curve form.The sign 442,446 on pattern with Figure 14 and 15 in sign similar.Second demonstration unit 444 is attached to head 418 again, and wherein, end supporting leg 464 injects and is embedded in the cleaning element 426 and is between the bristle 428.Toothbrush 412 is supported by base component 434, and should be appreciated that lid is attached to base component 434.As shown in the figure, second demonstration unit, 444 overlapping first demonstration unit 440 and generation visual effect.In addition, in response to activation to user's input media 432, head 418 vibrations.This vibration makes second demonstration unit 444 with respect to 440 motions of first demonstration unit, and other visual effect is provided thus.
The package assembly 500 of Figure 18 and the disclosed another kind of structure of Figure 19 has toothbrush 512, package 514 and mark 516.Mark 516 comprises aforesaid similar units.In this structure, the first mark 516a is comprised in a side of toothbrush 512, and the second mark 516b is comprised in the opposite side of toothbrush 512.Yet mark can be in a side.Second demonstration unit 544 is comprised on the plug-in unit 548.Plug-in unit 548 is folding to limit top board 560 and side plate 562, top board 560 and the side plate 562 common plug-in unit cavitys 570 that limit along the length of plug-in unit 548.Wings 564 extends from side plate 562.Second demonstration unit 544 is positioned on the wings 564.Plug-in unit 548 is attached to the head 518 of toothbrush 512, and wherein, plug-in unit cavity 570 receives cleaning element 526.Plug-in unit 548 can be attached to head 518 removedly, for example at folded part 572 places.Should be appreciated that mark 516 comprises first demonstration unit 540 and second demonstration unit 544, they are as mentioned above like that so that roughly stack and overlapping mode are configured to produce visual effect.In addition, by after pushing user's input media 532 and activating toothbrush 512, plug-in unit 548 motions make second demonstration unit 544 with respect to 540 motions of first demonstration unit thus, thereby produce other visual effect.
Figure 20-23 shows other structure of package assembly of the present invention.In Figure 20-21, package assembly 600 comprises the plug-in unit 648 with center cutout part 660 of holding head 618.Plug-in unit 648 is attached to toothbrush 612 removedly.Plug-in unit has in the side plate 662 of the relative both sides of head 618 and second demonstration unit 644 on side plate.In addition, should be appreciated that first demonstration unit 640 is positioned on the base portion 634, is in the below of second demonstration unit 644.As shown in figure 21, base component 634 can also have the passage 670 that is used for holding toothbrush 612 that is formed on wherein.Figure 22 and package assembly 700 shown in Figure 23 have the package assembly 600 similar structures with Figure 20-21.Plug-in unit 748 can be included in a plurality of stripeds 760 of the relative both sides of head 718.Should be appreciated that with the package assembly among Figure 20-23 600,700 to provide the oscillatory type motion to produce above-mentioned visual effect.Figure 24 shows another kind of package assembly 800, and it has the plug-in unit 848 that the plug-in unit 548 that is similar among Figure 18 is constructed like that.Plug-in unit 848 can comprise demonstration unit 844, and demonstration unit 844 can be taked the form of dot pattern.Alternately, plug-in unit 848 can be constructed with a plurality of particles that are housed in wherein.Behind user's input media 832 activation toothbrushes 812, these particles obtain stirring, and produce visual effect thus.
Figure 25 has shown the other pattern 1000,1100 with different visual presence features with Figure 26, and they can be used for package assembly of the present invention and oral care implement presentation component.These patterns can provide visual effect, for example Moire effect.Other visual effect can be provided, and these visual effects do not rely on Moire effect, but can demonstrate feature, characteristics or the characteristic of the product of adorning.In addition, can produce visual effect by providing such as the relative motion between the unit of Figure 25 and pattern shown in Figure 26.It is also understood that if necessary, for example, when activating user's input media 132 of Figure 11, can produce multiple visual effect simultaneously.It is also understood that package assembly of the present invention can be used in the various products that are received.This paper has described the exemplary configurations of taking oral care implement vibration demonstration kit form.Used toothbrush by way of example, but should be appreciated that the package assembly can be used in various dissimilar oral care implements.Marker configurations becomes to the customer who observes package to produce visual impact.Can further handle these marks by the relative motion between the visual presentation unit that mark for example is provided, therefore bigger impact and visual effect be provided.
In a kind of structure, realize this relative motion in response to the vibration input of giving the product of adorning (for example toothbrush).This input can also take other forms that the relative motion of these unit is provided.For example, user's input media 32,132,232,432,532,632 can be connected to the corresponding input media (for example button) that is provided with away from toothbrush with remote mode.This button away from toothbrush can be connected by electrical wiring to corresponding toothbrush remotely to activate the vibration aspect.In an example, can use the display system point.In addition, should be appreciated that the various features that can make up disclosed a plurality of different structures.
Package assembly of the present invention has been demonstrated the function of the product of being adorned (for example motive power toothbrush) in the mode of easy perception.In addition, owing to used specific markers, realized the demonstration that toothbrush is used by visually showing near the motion of the toothbrush oral cavity.Therefore, this visual effect relates to the actual environment for use of toothbrush self.This lively demonstration provides the package module diagnostic that strengthens.The overall visual presentation unit that is utilized provides more dynamic visual impact for the customer who observes product in the package assembly.
Although described the present invention, one skilled in the art will recognize that said system and technology have many modification and conversion with reference to specific examples (comprise and implement current optimal way of the present invention).Therefore, the spirit and scope of the present invention should broadly be interpreted as setting forth in the claims.

Claims (25)

1. package that is used for product comprises:
Base component has the mark that is associated with described base component, and described marker configurations becomes: in response to the vibration input that provides by the power product that is held, and the visual effect of the motion that described mark generation expression is associated with described product.
2. package as claimed in claim 1 is characterized in that described visual effect is a Moire effect.
3. package as claimed in claim 1 is characterized in that, described mark comprises first demonstration unit and second demonstration unit, and wherein, described input causes the relative motion between these unit.
4. package as claimed in claim 3 is characterized in that, one in the described unit on described base component, another in the described unit is suitable for being installed on the described product.
5. package as claimed in claim 4 is characterized in that, is suitable for being installed in described unit on the described product with respect to the described block operation on described base component, to produce described visual effect.
6. package as claimed in claim 1 is characterized in that described package also comprises lid, and described mark is included in first demonstration unit and second demonstration unit that is suitable for being installed on the described product on the described lid.
7. package as claimed in claim 1, it is characterized in that, described mark comprises first demonstration unit that is the oral cavity image form and second demonstration unit that is the toothbrush graphicform, makes that described toothbrush image moves near described oral cavity image in response to described vibration input; Wherein, described toothbrush image covers described oral cavity image.
8. package as claimed in claim 1, it is characterized in that, described mark is included on the described base component and is first demonstration unit of oral cavity image form and is suitable for being installed on the described product and is second demonstration unit of toothbrush graphicform, make that described toothbrush image moves in response to described vibration input near described oral cavity image.
9. package as claimed in claim 8, it is characterized in that, described mark also is included in the 3rd demonstration unit and the 4th demonstration unit that is installed on the described product on the described base component, make that described the 4th demonstration unit is moved to produce second kind of visual effect with respect to described the 3rd demonstration unit in response to described vibration input.
10. package as claimed in claim 9 is characterized in that, described the 4th demonstration unit and described second demonstration unit are one.
11. a package system comprises:
The housing that holds the power oral care implement; And
With the operationally related mark of described housing, described mark has the first module that comprises sign and comprises Unit second of sign, and wherein, the relative motion between these unit makes these signs produce visual effect to the beholder.
12. package as claimed in claim 11 is characterized in that, described Unit second moves with respect to described first module.
13. package as claimed in claim 11 is characterized in that, described second cell response is moved in the input that is provided by the described power oral care implement that described housing holds is provided.
14. package as claimed in claim 11 is characterized in that, described relative motion is provided by the vibration input that is suitable for by described power oral care implement provides, and described power oral care implement is contained in the described housing.
15. package as claimed in claim 11 is characterized in that, the relative motion of described sign makes described sign produce the visual effect that is mode of motion.
16. package as claimed in claim 11 is characterized in that, described housing has base component and transparent cover.
17. package as claimed in claim 16 is characterized in that, described first module is installed on the described base component, and described Unit second is suitable for being installed on the described power oral care implement that is held by described housing.
18. package as claimed in claim 16 is characterized in that, described visual effect can see through described lid and observe.
19. package as claimed in claim 11, it is characterized in that described first module is the oral cavity image form, described Unit second is the toothbrush graphicform, wherein, the described visual effect that is produced by the relative motion between these unit is that described toothbrush image moves near described oral cavity image.
20. package as claimed in claim 19 is characterized in that, described relative motion is provided by the vibration input that is suitable for by described power oral care implement provides, and described power oral care implement is contained in the described housing.
21. package as claimed in claim 17, it is characterized in that described first module is the oral cavity image form, described Unit second is the toothbrush graphicform, wherein, the described visual effect that is produced by the relative motion between these unit is that described toothbrush image moves near described oral cavity image.
22. package as claimed in claim 21 is characterized in that, described relative motion is provided by the vibration input that is suitable for by described power oral care implement provides, and described power oral care implement is contained in the described housing.
23. package as claimed in claim 16 is characterized in that, described first module is on described lid, and described Unit second is suitable for being installed on the described power oral care implement that is held by described housing.
24. package as claimed in claim 11, it is characterized in that, described first module is on the base component of described housing, described Unit second has opening, wherein, described Unit second is suitable for being supported by the described power oral care implement that described housing holds, and wherein, described opening is suitable for receiving described oral care implement.
25. a package assembly comprises:
The power oral care implement;
The package housing that holds described oral care implement; And
The a plurality of vibration demonstrations unit that is associated with described oral care implement and described housing, described unit structure produce the vision demonstration effect when becoming in the first vibration demonstration unit with respect to the second vibration demonstration block operation.
CN200880128167.9A 2008-03-19 2008-03-19 Powered toothbrush package Expired - Fee Related CN101977824B (en)

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EP2276678B1 (en) 2015-12-02
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CA2713160A1 (en) 2009-09-24
KR20100107502A (en) 2010-10-05
AU2008352981A1 (en) 2009-09-24
AU2008352981B2 (en) 2011-09-01
BRPI0822258A2 (en) 2015-06-23
WO2009116997A1 (en) 2009-09-24
TW200948680A (en) 2009-12-01
CA2713160C (en) 2013-07-23
TWI372129B (en) 2012-09-11
EP2276678A1 (en) 2011-01-26

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