RU2458834C2 - Electric tooth-brush package - Google Patents

Abstract

FIELD: transport, package.

SUBSTANCE: proposed package comprises, at least, one package element with symbols related therewith. Note here that said symbols are configured to create visual effect indicating article motion in response to vibrator input signal. Note also that said symbols comprise first and second elements while vibrator input signal causes relative displacement of said first and second elements.

EFFECT: higher consumer properties.

30 cl, 26 dwg

Description

Technical field

The present invention relates generally to packaging, and more particularly to packaging of an electric toothbrush, which visually demonstrates the functionality of a toothbrush. Consumers mainly use a variety of sensory abilities, including appearance, sound, and tactile sensation, when they determine the appropriateness of owning a product. However, at the place of purchase, for example at retail, the products are not fully accessible to the consumer, since the products can be packaged, enclosed or otherwise wrapped in packaging to protect them from loss or damage.

In addition, it is often difficult for consumers to understand and relate to what result when brushing their teeth the movement of the head of an electric toothbrush leads. Therefore, there is a need for product packaging and methods for demonstrating the functionality of an electric toothbrush to a consumer in an easily perceptible manner.

SUMMARY OF THE INVENTION

The present invention relates to packaging for an electrical product. In one aspect, packaging an electric toothbrush visually demonstrates the functionality of a toothbrush.

In one aspect of the present invention, the packaging of an electric toothbrush may be in the form of a vibratory demonstration assembly of an oral care implement. In addition, the assembly may be performed in accordance with a method for demonstrating the features of an oral care implement.

In one aspect of the present invention, the packaging of an oral care implement has a base element with associated signs. The signs are structured so that in response to the input of the vibrator provided by the device, the signs create a visual effect. In one design, the signs comprise a first element containing a marking and a second element containing a marking. Relative movement between the elements is provided, which allows the marking to create a visual effect for the observer. In one design example, relative movement is provided in response to a vibrating input signal provided by the oral care implement.

Another aspect of the present invention is directed to a vibratory demonstration assembly of an oral care implement that includes an electric oral care implement, a package body, and a plurality of vibratory demonstration elements, as described herein. The oral care demonstration assembly may be configured to create a visual demonstration effect when the first vibratory demonstration element is moved relative to the second vibratory demonstration element. One of the visual effects that can be provided by the demonstration assembly is the moire effect.

Another aspect of the present invention is directed to a demonstration assembly of an oral care implement that includes an electric toothbrush with an input from a user, product packaging, a visual demonstration insert that has visual elements and a visual demonstration support element. In addition, the portion of the visual demonstration insert may be visually superimposed on the portion of the visual demonstration support element, since moving one relative to the other causes a visual effect.

Another aspect of the present invention is directed to a method for demonstrating vibration of an oral care implement. A package is provided that includes an electric oral care implement with an input from a user. The first demonstration element and the second demonstration element are operatively associated with the packaging and device. The method includes vibrating the oral care implement with an input from the user and providing relative movement between the first demonstration element and the second demonstration element to create a visual effect.

In another aspect of the present invention, a method may include creating a plurality of visual effects by moving several vibratory demonstration elements relative to other vibratory demonstration elements to create various visual effects, including simultaneously providing visual effects such as a combination of a moire effect and the movement of a toothbrush-shaped visual illustration.

Accordingly, aspects of the present invention provide product packaging that can effectively convey features, components and / or potential use of the product to a potential consumer at the point of sale. Consequently, consumers often feel more comfortable when buying a product, a demonstration of which they saw in terms of illustrative use. In accordance with the principles of the present invention, the transfer of product attributes and demonstration of the use of the product is possible through the use of product packaging.

Other features and advantages of the present invention will be apparent from the following description, taken in conjunction with the following drawings.

Brief Description of the Drawings

Figure 1 shows a schematic front view of the packaging of an electric toothbrush according to the present invention, which may take the form of a demonstration assembly of an oral care implement;

figure 2 is an illustrative example of a moire pattern used in the present invention;

figure 3 is an illustrative example of another pattern of moire used in the present invention;

FIG. 4 is a perspective view of a toothbrush and components of a toothbrush packaging assembly of the present invention;

figure 5 shows an exploded view of the toothbrush and package assembly shown in figure 4;

in Fig.6 shows an end view of the toothbrush and packaging assembly shown in Fig.4, in which the toothbrush is enclosed inside the package;

Fig. 7 is a front view of another construction of the present invention showing a toothbrush and components of a toothbrush packaging assembly;

on Fig shows the base element of the packaging assembly of the toothbrush shown in Fig.7;

figure 9 shows the movable assembly element of the packaging of the toothbrush shown in Fig.7;

figure 10 shows a front view of the toothbrush and the packaging assembly of the toothbrush shown in Fig.7, which forms a vibratory demonstration assembly of the device for caring for the oral cavity, the assembly in the off state;

figure 11 shows a front view of the assembly shown in figure 10, in which the assembly is on to create a visual effect;

12 is a perspective view of another construction of a toothbrush and packaging assembly of the present invention;

on Fig shows an end view of the toothbrush and the packaging assembly shown in Fig.12 and including the cover;

on Fig shows a perspective view of another design of the toothbrush and packaging assembly of the present invention;

on Fig shows an end view of the toothbrush and the packaging assembly shown in Fig.14 and includes a cover;

on Fig shows a perspective view of another design of the toothbrush and packaging assembly of the present invention;

on Fig shows an end view of the toothbrush and packaging assembly shown in Fig;

on Fig shows a perspective view of another design of the toothbrush and packaging assembly of the present invention;

on Fig shows an end view of the toothbrush and the packaging assembly shown in Fig;

on Fig shows a partial front view of another design of the toothbrush and packaging assembly of the present invention;

on Fig shows an end view of the toothbrush and packaging assembly of Fig.20, showing the toothbrush in the base element;

on Fig shows a partial front view of another design of the toothbrush and packaging assembly of the present invention;

on Fig shows an end view of the toothbrush and packaging assembly of Fig.22, showing a toothbrush in the base element;

on Fig shows a perspective view of another design of the toothbrush and packaging assembly of the present invention;

on Fig shows a series of illustrative paintings that can be used in the packaging assembly of the toothbrush of the present invention; and

on Fig shows another series of illustrative paintings that can be used in the packaging assembly of the toothbrush of the present invention.

Detailed description

Several packaging assembly designs are shown in FIGS. 1-26. Designs may include oral care devices, such as toothbrushes, tongue cleaners, and other related devices that are typically offered for purchase within the product packaging.

In some construction examples, such as that shown in FIG. 1, the packaging assembly is used to hold an oral care implement, such as an electric toothbrush. As indicated in more detail below, the packaging assembly uses relative character movement to provide unique visual features. It is understood that the principles of the present invention can also be used with various other types of products, and the products use signs to provide visual effects.

Figures 2 and 3 illustrate the concept of overlapping a repeating pattern (such as a grid of lines) on the same or a different pattern to get a picture different from the patterns of the individual components. The appearance of a new set of lines passing through the points where the original lines intersect at small angles can be created so that the human eye can perceive distortion or trembling of signs, such as printed or shown high-contrast images. In FIG. 2, for example, the first set of lines 1 is superimposed on the second set of lines 2. Similarly in FIG. 3, the first set of lines 3 is superimposed on the second set of lines 4. It can be seen that the corresponding sets of lines in FIGS. 2 and 3 have different shapes . As is apparent from FIGS. 2 and 3, overlapping these respective sets of lines provides visual perception by the human eye. This visual perception or effect is usually called the moire effect 5. Accordingly, each set of lines 1, 2, 3, 4 located to create the moire effect 5 can be referred to as figure 6 moire. The moire effect 5 can occur when two or more sets of lines, points, or related structures differ in their respective size, angle, gap, and the like.

2, a first set of lines 1 can be described as parallel vertical lines, and a second set of lines 2 can be described as wavy lines. The first set of lines 1 is superimposed on the second set of wavy lines 2. As indicated, this contrast of curvature creates a visual moire effect 5. The moire effect 5 is also created in FIG. 3 when two sets of curved lines 3, 4 are superimposed.

Although both sets of lines 3, 4 in FIG. 3 can mainly be described by curved lines, sets of lines 3, 4 have different specific features, including the location and degree of curvature. When these two sets of lines 3, 4 are superimposed on each other, this superimposed change in features is recorded by the human eye, as when creating the moire effect 5, which is obvious from figure 3. It will be appreciated that the corresponding sets of lines 1, 2, 3, 4 create a different moire effect 5, as shown in FIGS. 2 and 3. It is also obvious that a different moire effect 5 is possible using other characters of the present invention, including other effects shown in other drawings, as indicated in more detail below.

This described moire effect 5 in some cases can be caused by nature when an observer looks through a screen with a window and sees another screen with a window or background of some characteristic. The moire effect 5 can also be deliberately caused by the use of photographic, graphic and (or) electronic means of reproduction, as is well known to specialists in this field.

Through the evoked and controlled effect of moire 5 and the use of other principles and methods of visualization, improved product packaging, demonstration and display are possible. Accordingly, preferred methods for demonstrating the use of the product, such an oral care implement, and preferred conditions for demonstrating the use of the oral care implement are also possible.

Figures 1 and 4-6 basically show an example of a packaging assembly structure of the present invention, generally indicated by callout 10. In some structures, packaging assembly 10 may also be referred to as vibrating demonstration assembly 10 of an oral care implement. As described in more detail below, the packaging assembly 10 mainly comprises an article 12 contained therein, such as an oral care implement, which may be in the form of an electric toothbrush, a package 14 and signs 16, operatively associated with the article 12 enclosed in the assembly and / or packaging 14. Signs 16 may have various forms, including contents on additional elements, such as an insert or a demonstration element, as indicated below.

As indicated, in one design example of the present invention, the enclosed article 12 is an oral care implement. The oral care implement may be in the form of an electric toothbrush. Various electric toothbrushes are known to those skilled in the art, including battery powered electric toothbrushes.

The electric toothbrush 12 has a head 18, a main part 20 and a restriction 22 connecting the head 18 to the main part 20. The head 18 further has a base support 24 and a cleaning element 26 containing a plurality of cleaning elements 28. The cleaning elements 28 may include bristles or other known components used when cleaning the oral cavity. Cleaning elements 28 may be made of various polymers, nylons and / or other well-known materials commonly used to facilitate cleaning of the oral cavity, namely teeth, gums and tongue. The base support 24 serves as a support structure for the cleaning elements 28. In addition, the base support 24 is configured to move the cleaning elements 28 in response to a user input provided for the toothbrush 12, as described below.

Electric toothbrushes 12 may include cleaning elements 26 that rotate, vibrate, oscillate or reciprocate. Cleaning elements 28 may take the form of bristles, such as in a standard toothbrush, or bristles located on one or more rotating, vibrating, oscillating or reciprocating components on the base support 24, as is known to those skilled in the art. Alternatively, the cleaning element 26, such as shown in FIGS. 1 and 4, may vibrate or move in one or more axial directions. Combinations of reciprocating motion, vibration and (or) rotation may also be implemented.

The power drive mechanism and associated power source are typically enclosed within the main body 20 of the oral care implement. For example, the toothbrush 12 may be combined with and / or use one or more alkaline or various types of known replaceable batteries 30 (FIG. 1) capable of providing power to the toothbrush 12. An electric motor or other known energy-generating mechanism (not shown) is connected with the cleaning element 26 and drives the cleaning element 26 in various ways, as described herein. Accordingly, the cleaning element 26 can rotate, vibrate or oscillate for different types of oral care instruments. A description of the ability to move the oral care implement 12, including the movement characteristics of the cleaning element 26 and the cleaning elements 28, is provided for illustration and convenience, but is not meant to be limiting.

The main part 20 and the narrowing 22 of the toothbrush can be formed from one blank or multiple components. The support 24 of the base of the head 18 can also be formed as part of a whole toothbrush 12. The handle of the toothbrush can be part of the main part 20 and is formed with a large number of features and can additionally have a surface that increases the possibility of gripping the toothbrush by hand. Grip enhancing elements can also be applied, including grip areas and rough surfaces or grooved surfaces.

As further shown in FIGS. 1 and 4, a user input 32 in the form of a push button is known to be used to switch the electric toothbrush 12 to the “On” position. and the off position. The user input 32 includes push buttons, switches, dials, sliders, knobs, and various other triggering components that can be used to change the state of the device between the “On” positions. and off.

As shown in FIGS. 1 and 4-6 below, the package 14 is provided for holding the toothbrush 12. The package 14 may be of various shapes and generally comprises a housing for containing the product. In one design example, the package 14 includes a base element 34 and a cover 36. The base element 34 is a panel-type element and generally serves as a support for the toothbrush 12, as a lining for the toothbrush 12. The base element 34 can be varied in shape, size and to the material. In some designs, the base member 34 may have a cutout for the toothbrush 12 to provide denser packaging for the product.

The cover 36 of the package 14 is attached to the base member 34 to accommodate or enclose the toothbrush 12 in the package 14. The cover 36 may be a transparent or translucent material in which the customer can see the contents or at least a portion of the contents without opening or damaging the package 14. As shown in FIGS. 4-6, the cover 36 has an arcuate segment 38 to provide a clearance for fitting an oral care implement 12 enclosed between the base member 34 and the cover 36. The cover 36 may have a different specific shape and configuration, as well as it may not be in the product packaging. Cover 36 may also enclose or support portions of characters 16, as described in further detail below. In addition, materials with instructions and information can also be enclosed within the package 14, for example between the base element 34 and the cover 36, and, in particular, adjacent along the inner surface of the cover 36.

4-6, the toothbrush 12 is enclosed within the package 14, and the consumer can see it through the transparent cover 36. As described in more detail below, the characters 16 can be functionally associated with the package 14, including one or both of the element 34 bases and cover 36.

As indicated, the package 10 of the electric toothbrush further comprises signs 16. For clarity, signs 16 in FIG. 4 are absent, but shown in FIG. Signs 16 may have a different shape and may be functionally associated with different assembly structures of the package 10, including the base element 34, the cover 36 and the toothbrush 12, depending on the desired visual effect. As further shown in FIG. 5, the signs 16 may include a first demonstration element 40 with a first marking 42 and a second demonstration element 44 with a second marking 46. In this configuration, the first demonstration element 40 is located on the cover 36, and in one preferred construction this portion of the marks 16 is printed directly on the cover 36. This demonstration element 40 can be considered a visual demonstration support element 40. In addition, the second demonstration element 44 is included on a separate element, which can be referred to as insert 48, since insert 48 is a separate element relative to the basic components of the package. The insert 48 may be considered a visual demonstration insert 48. The insert 48 has a substantially flat top panel 50 with a second marking 46 thereon. The insert 48 further comprises a pair of dependent side panels 52. The side panels 52 are inwardly concave in order to facilitate attachment to the head 18, as described in more detail below. In this design, the second demonstration element 44 is operatively connected to the toothbrush 12 and is located under the first demonstration element 40. The demonstration elements 40, 44 can be located in different places on the package 14. As can be seen from figure 5, the first demonstration element 40 and the second demonstration element 44 are complementary marked 42, 46 with a similar pattern. Markings 42, 46, creating signs 16, however, can be any visually perceptible elements, including sets of lines, dots, symbolic drawings, figures, graphic illustrations, pictures, symbols, color elements and special markings of moire or moire patterns. Signs 16 are structured to provide a visual effect for a consumer considering packaging assembly 10.

As shown in FIGS. 5 and 6, the individual components are connected together to form the packaging assembly 10. As indicated with respect to this construction, the second demonstration element 44 is operatively connected to the toothbrush 12. In one example configuration, the insert 48 is attached to the toothbrush 12, the side panels 52 being attached to the head 18 by adhesive or other known attachment methods. The insert 48 is detachably connected, and the consumer can remove the insert 48 after opening the package 14 after purchase. As shown in FIG. 6, the upper panel 50 is located on top of the cleaning element 26. The toothbrush 12 with the second demonstration element 44 attached is then attached or otherwise supported by the packaging base element 34. The cover 36 is then located on top of the toothbrush 12 and attached to the element 34 bases by known joining methods. As can be seen in FIGS. 5 and 6, the first demonstration element 40 with the first marking 42 is located on top of the second demonstration element 44 with the second marking 46. Thus, the markings 42, 46 are in a visually superimposed configuration or in an overlay. Markings 42, 46 can also be aligned or slightly offset or, if necessary, shifted. More specifically, from at least one viewpoint outside the packaging assembly 10, the observer should perceive at least one overlap portion of the display elements 40, 44. The first marking 42 is complementary to the second marking 46, so that the elements 40, 44 taken together provide a visual effect for a consumer considering packaging assembly 10.

Enhanced visual effect and visual demonstration can be provided due to the movement of the demonstration elements 40, 44 relative to each other, thereby additionally manipulating the overlaid marking. For example, the demonstration elements 40, 44 move relative to each other at different speeds, patterns and directions to create the desired visual effects and, as indicated below, to include a visual effect that demonstrates the features of the oral care implement. Basically, this relative movement can be carried out by moving one of the demonstration elements 40, 44 and holding the other element in a stationary position when considering the package 14 as an anchor point. Alternatively, both of the demonstration elements 40, 44 can be moved relative to the package 14 in a often connected or mutually complementary manner.

In one design example, the visual effect created by the relative movement is based on an input from a user provided for the toothbrush 12, wherein the package assembly 10 may be referred to as the vibratory demonstration assembly 10 of the oral care implement. The consumer can press the input signal button 32 through the cover 36 to drive or vibrate the toothbrush 12. Vibration is one example of movement. When actuated, the head 18 and the cleaning element 26 vibrate and therefore move. Since the second demonstration element 44 is attached to the head 18, the second demonstration element 44 also moves due to vibration. Thus, in response to a user input that causes vibration, a relative movement occurs between the second display element 44 and the first demonstration element 40. This relative movement between the components of the signs 16 creates an active dynamic visual effect for the consumer. In this configuration, the demonstration elements 40, 44 may be referred to as vibratory demonstration elements. The first demonstration element 40 remains stationary, and this element is considered a visual demonstration support element. If necessary, this configuration can be reversed, wherein the first demonstration element 40 can be configured to move, while the second demonstration element 44 can become stationary as a support element. It is also understood that, if necessary, both demonstration elements 40, 44 can be configured for movement. Although the enhanced visual effect is created by the relative movement of the components of the signs, it is understood that the signs 16 can also take the form of a single moire pattern (for example, FIGS. 2 and 3), which is functionally associated with the package 14. Signs 16 in this overlaid form can be printed on the base element 34 or the cover 36 to create a visual effect for the observer.

7-11 show another example construction of the present invention. The design of FIGS. 7-11 is similar to the design of FIGS. 4-6, and similar components are indicated using the same leader numbers in the leader series 100. As shown in FIG. 7, the package assembly 100 mainly comprises an electric toothbrush 112, package 114 and signs 116, operatively associated with toothbrush 112 and packaging 114. As indicated, signs 116 can be of various shapes, and in this design, signs 116 include additional features that create additional visual effects, providing even greater impact on the eyes. la.

Toothbrush 112 is substantially identical to toothbrush 12 of FIGS. 4-5, and the above description is applicable to this design. Similarly, the package 114 is similar to the package 14 of FIGS. 4-6 and basically includes a body formed by a base member 134 and a cover 136. The cover 136 is shaped and dimensioned so that it forms a cavity 137 that basically matches the shape of the toothbrush 112. How and previously, cover 136 is mostly transparent.

7-9, characters 116 are further shown functionally associated with packaging assembly 100. In this particular construction example, marks 116 are associated with a base member 134 and a toothbrush 112. As further shown in FIGS. 7 and 8, marks 116 comprise a first demonstration element 140 with a first marking 142 and a second demonstration element 144 with a second marking 146. In this In construction, the first display element 140 is located on the base element 134, and in one preferred construction, this display element 140 is printed directly on the base element 134. This display element 140 may be considered a visual demonstration support element 140. In addition, the first display element 140 comprises a first segment 150, and the first marking 142 comprises a first drawing element 152. As indicated above, characters 116 may include many different elements. These elements may contain a visual illustration, including photographs, drawings, pictures, symbols, representations, color bars, graphics, and other drawings. As further shown in FIGS. 7 and 8, the first demonstration element 140 also comprises a second segment 154 labeled as the oral cavity 156, more specifically, the human open mouth. The oral cavity 156 contains an image of the teeth 157 and the tongue 159. The oral cavity 156 is printed directly on the base element 134. The oral cavity 156 is used in conjunction with other demonstration elements, as described below in more detail.

Signs 116 also contain the second display element 144 as a separate element in the form of an insert 148. The insert 148 can be considered a visual demonstration insert 148. The insert 148 in this design is basically a flat element 148 with a second marking 146 on it. Box 148 is substantially transparent or translucent. In addition, the second demonstration element 144 comprises a first segment 160, and the second marking 146 comprises a second pattern element 162. In addition, the second demonstration element 144 also comprises a second segment 164 labeled with a miniature toothbrush 166. A miniature toothbrush 166 is used in combination with an oral cavity 156, as described in detail below. A miniature toothbrush 166 may be integral with the element 162 of the picture. The insert 148 further has a cut-out portion 168, the size of which allows the head 118 of the toothbrush 112 to be received. In one design, the cut-out portion 168 is generally hourglass-shaped. In Fig. 9, the cut-out portion is represented by boundary lines. The cut portion penetrates into a portion of the first pattern element 152.

As can be seen in FIGS. 7-9, the first drawing element 152 of the first demonstration element 140 and the second drawing element 162 of the second demonstration element 144 are substantially mutually complementary in shape. When the packaging assembly 100 is assembled, the pattern elements 152, 162 are basically superimposed on each other and provide a visual effect in the form of a moire effect. The oral cavity 156 and the miniature toothbrush 166 also complement each other. As indicated below, these various components of the signs 116 together create visual effects for the consumer considering the packaging assembly 100.

As shown in FIGS. 7 and 10-11, the individual components are connected to form a package assembly 100. The second demonstration element 144 is attached to the toothbrush 112, and the cleaning element 126 is received cut section 168 with an interference fit. Toothbrush 112 is basically attached to or supported by a base member 134. The cover 136 is located on top of the toothbrush 112 and is attached to the base element 134, the toothbrush 112 is received by the cavity 137 of the cover 136. It should be noted that the cover 136 is not shown in figures 10 and 11.

As can be seen in FIGS. 10 and 11, the second demonstration element 144 is located above the first demonstration element 140. In particular, the second pattern element 162 is superimposed on the first pattern element 152, thereby creating a visual effect. Corresponding lines of the elements of the picture can be considered as patterns with moire, which, when positioned overlay, create a picture of moire. Obviously, if necessary, the elements 152, 162 of the figure can be combined or shifted in figure 10. As further shown in FIG. 10, a miniature toothbrush 166 is located near the oral cavity 156. It is further apparent that in FIG. 10, toothbrush 112 is in the off state.

Similarly to the previous design, an additional improved feature is provided, which is based on an input signal 132 from a user. As shown in FIG. 11, when the user input button 132 is pressed through the cover 136, the toothbrush 112 is driven and vibrates. The insert 148 is attached to the head 118 of the toothbrush 112, so that the first drawing element 152 moves relative to the stationary second drawing element 162, thereby creating an additional visual effect. In addition, in response to vibration, the miniature toothbrush 166 moves relative to the stationary cavity 156 of the mouth.

In particular, this vibration creates the visual effect of a miniature toothbrush 166 moving toward the teeth 157, as shown by arrow A. Thus, when the toothbrush 112 is actuated, it seems that the miniature toothbrush 166 moves inside the oral cavity 157 and brushes the teeth 157 in the oral cavity 159. These signs 116 create an active visual effect to effectively show the use of toothbrush 112. As shown in this illustrative example, a visual effect (including the moire effect) can be designed and selected to visually demonstrate and convey to the consumer the characteristics of movement and vibration that otherwise they will not be completely obvious to the consumer. Since toothbrush 112 has specific characteristics of movement, vibration, and oscillation, the moire patterns 20 are selected so that the visual effect is obvious when turned on, as shown in FIG. 11. When the toothbrush 112 is turned off by the user input 132, the insert 148, including the second pattern element 162 and the miniature toothbrush 166, returns to the position shown in FIG. 10.

12-24 show further examples of packaging assembly designs of the present invention. These designs generally have components similar to the packaging assemblies of FIGS. 1-13, and similar callout numbers are used to refer to similar components. These designs also use signs that are structured and configured to create visual effects and include various configuration options for their respective packaging assemblies.

12 and 13 show a packaging assembly 200 with a toothbrush 212, a packaging 214 and signs 216. Signs 216 comprise a first demonstration element 240 with a first marking 242 that is located on the base element 234. Signs 216 also include an insert 248 with a second display element 244 with a second marking 246 on it. The insert 248 has a cutout portion 268 that is offset from the center on the insert 248. The display elements 240, 244 generally have a square periphery, but may have a different shape, including a round one. In addition, the marking 242, 246 has the form of complementary twists or curved lines. A second demonstration element 244 is also attached to the head 218, the cleaning element 226 being received in the cutout portion 268 to provide frictional engagement of the cleaning element 226. The toothbrush 212 is supported by the base element 234, and the cover 236 is attached to the base element 234. As shown, the second demonstration element 244 is superimposed on the first demonstration element 240 and creates a visual effect. In addition, in response to the actuation of the user input 232, the head 218 vibrates, oscillates, rotates, or otherwise moves. Accordingly, the second demonstration element 244 moves relative to the first demonstration element 240, thereby providing an additional visual effect.

Figures 14 and 15 show a packaging assembly 300 with a toothbrush 312, packaging 314, and signs 316. Signs 316 comprise a first demonstration element 340 with a first marking 342 that is located on the base member 334. Signs 316 also include an insert 348 with a second display element 344 with a second marking 346 on it. The insert 348 contains a cut-out portion 368, which is mainly centered on the insert 348. The demonstration elements 340, 344 mainly have an oval periphery, but may be of other desired shape. In addition, the marking 342, 346 has the form of complementary twists or curved lines. A second demonstration element 344 is also attached to the head 318, the cleaning element 326 being received in the cut-out portion 368 to provide friction engagement with the cleaning element 326. The toothbrush 312 is supported by the base element 334, and the cover 336 is attached to the base element 334. As shown, the second demonstration element 344 is superimposed on the first demonstration element 340 and creates a visual effect. In addition, in response to the actuation of the user input 332, the head 318 vibrates. This vibration moves the second demonstration element 344 relative to the first demonstration element 340, thereby providing an additional visual effect.

FIGS. 16 and 17 show the packaging assembly 400 with a toothbrush 412, packaging 414, and signs 416. Signs 416 comprise a first demonstration element 440 with a first marking 442 that is located on the base element 434. Signs 416 also include an insert 448 with a second display element 444 with a second marking 446 on it. The second marking 446 is located on one segment 460 of the insert 448. The adjacent segment 462 has a plurality of folds forming an end leg 464. The marking 442, 446 has the form of complementary twists or curved lines. Marking 442, 446 is similar to the marking in FIGS. 14 and 15. The second demonstration element 444 is also attached to the head 418, with the end leg 464 inserted and inserted into the cleaning element 426 and between the bristles 428. The toothbrush 412 rests on the base element 434, and it is understood that the lid is attached to the base member 434. As shown, the second demonstration element 444 is superimposed on the first demonstration element 440 and creates a visual effect. In addition, in response to the activation of the user input signal 432, the head 418 vibrates. This vibration moves the second demonstration element 444 relative to the first demonstration element 440, thereby providing an additional visual effect.

FIGS. 18 and 19 show another construction of the packaging assembly 500 with a toothbrush 512, packaging 514, and characters 516. Signs 516 contain similar elements as described above. In this design, the first characters 516a are contained on one side of the toothbrush 512, and the second characters 516b are contained on the other side of the toothbrush 512. However, the characters may be on the same side. A second demonstration element 544 is contained in the insert 548. The insert 548 is bent along the length of the insert 548 to form a top panel 560 and side panels 562 that together form the insert cavity 570. The pterygoid segments 564 extend from the side panels 562. The second demonstration elements 544 are located on the pterygoid segments 564. The insert 548 is attached to the head 518 of the toothbrush 512, the insert cavity 570 receiving the cleaning element 526. The insert 548 can be detachably attached to the head 518, as in bent sections 572. It is understood that the signs 516 comprise first display elements 540 and second display elements 544, configured as described above mainly by overlapping and overlapping to create a visual effect a. In addition, when actuating the toothbrush 512 by pressing the input button 532 of the user, the insert 548 moves, thereby moving the second display elements 544 relative to the first demonstration elements 540 to create an additional visual effect.

20-23 show additional packaging assembly configurations of the present invention. 20-21, the packaging assembly 600 includes an insert 648 with a central cut-out portion 660 that holds the head 618. The insert 648 is detachably connected to the toothbrush 612. The insert has side panels 662 on opposite sides of the head 618 and a second display element 644 thereon. In addition, it is understood that the first demonstration elements 640 are located on the base 634 under the second demonstration elements 644. As shown in FIG. 21, the base element 634 may also have a channel 670 formed therein to hold the toothbrush 612. Packaging assembly 700 shown in Fig.22 and 23, has a structure similar to the Assembly 600 packaging in Fig.20-21. The insert 748 may comprise a plurality of strips 760 on opposite sides of the head 718. It is understood that vibrational movement can be provided with the assemblies 600, 700 of the packages of FIGS. 20-23 to create visual effects, as described above. FIG. 24 shows another packaging assembly 800 with an insert 848 configured similarly to insert 548 in FIG. 18. The insert 848 may comprise a demonstration element 844, which may take the form of a dot pattern. Alternatively, insert 848 may be constructed with a variety of products enclosed therein. The products are set in motion when the toothbrush 812 is turned on by the input signal 832 of the user, thereby creating a visual effect.

25 and 26 show additional paintings 1000, 1100 with various visual illustration features that can be used with packaging assemblies and demonstration assemblies of the oral care implement of the present invention. Pictures can provide a visual effect, such as a moire effect. Other visual effects may be provided that are not based on the moire effect, but may exhibit features, properties, or characteristics of the contained article. In addition, a visual effect can be created by providing relative motion between the elements of the paintings, such as shown in Figs. 25 and 26. It is also understood that many visual effects can be created simultaneously, if necessary, as when the input signal 132 of the user is turned on. figure 11. It is also understood that the packaging assembly of the present invention can be used with a variety of contained products. One design example is described herein, taking the form of a vibratory demonstration assembly of an oral care implement. A toothbrush is used as an example, but it is understood that packaging assembly can be used with various other types of oral care devices. The signs are structured to create a visual impact on the consumer viewing the packaging. The characters can be further controlled, for example, by providing relative movement between the visual display elements of the characters, thus providing even greater impact and visual effect.

In one design, relative movement is achieved in response to a vibrating input signal to a contained product, such as a toothbrush. The input signal may also take various forms to provide relative movement of the elements. For example, an input signal 32, 132, 232, 432, 532, 632 of a user is connected to a corresponding input device (for example, a button) provided remotely by a toothbrush. A button outside the toothbrush can be wired to a corresponding toothbrush to enable the vibration feature remotely. In one example, a point of a display system may be used. In addition, it is understood that various features of several different designs can be combined.

The packaging assembly of the present invention demonstrates the functional features of a contained product, such as an electric toothbrush, in an easily perceptible manner. In addition, when using specific signs, a demonstration of the use of a toothbrush is achieved by a visually shown toothbrush moving near the oral cavity. Thus, this visual effect refers to the actual conditions of use of the toothbrush itself. Such an active demonstration provides improved packaging assembly features. All used visual demonstration elements provide a more dynamic visual impact for the consumer viewing the product in the packaging assembly.

Although the present invention has been described with reference to specific examples, including currently preferred methods for carrying out the present invention, it will be apparent to those skilled in the art that there are numerous changes and transformations of the systems and methods described above. Thus, the essence and scope of the present invention set forth in the claims should be broadly interpreted.

Claims (30)

1. Packaging for an electrical product containing:
at least one packaging element with signs associated with it, the signs being structured so that in response to the vibrational input signal provided by the contained electrical product, the signs create a visual effect indicating movement associated with the product;
while the signs contain the first element and the second element, and the input signal of the vibrator causes a relative movement of the first and second elements. 2. Packaging according to claim 1, in which the visual effect is the moire effect. 3. The packaging according to claim 1, in which one of the first and second elements is an element of the base, and the other element is made with the possibility of installation on the product. 4. The packaging according to claim 3, in which the element, made with the possibility of installation on the product, moves relative to the element on the base element to create a visual effect. 5. The package according to claim 1, in which the package further comprises a lid, and the signs contain a first demonstration element on the lid and a second demonstration element, made with the possibility of installation on the product. 6. The package according to claim 1, in which the signs contain a first demonstration element in the form of an image of the oral cavity and a second demonstration element in the form of an image of a toothbrush, so that in response to a vibrational input signal, the image of the toothbrush moves closer to the image of the oral cavity; moreover, the image of the toothbrush is superimposed on the image of the oral cavity. 7. The package according to claim 1, in which the signs contain a first demonstration element on the base element and in the form of an oral cavity and a second demonstration element configured to be mounted on the product and in the form of an image of a toothbrush, so that in response to a vibrational input signal, the image the toothbrush moves closer to the image of the oral cavity. 8. The package according to claim 7, in which the signs further comprise a third demonstration element on the base element and a fourth demonstration element mounted on the product, so that in response to the vibrational input signal, the fourth demonstration element moves relative to the third demonstration element to create a second visual effect. 9. The packaging of claim 8, in which the fourth demonstration element is integral with the second demonstration element. 10. A packaging system comprising:
a housing comprising an electric oral care implement; and
signs functionally associated with the housing, the signs having a first element containing a first marking and a second element containing a second marking, the electrical device being configured to cause relative movement between the elements, whereby the first and second markings create a visual effect for the observer. 11. The system of claim 10, in which the second element is moved relative to the first element. 12. The system of claim 10, in which the second element is able to move in response to an input signal provided by an electric device for caring for the oral cavity contained in the housing. 13. The system of claim 10, in which the relative movement of the markings causes the markings to create a visual effect in the form of movement. 14. The system of claim 10, in which the housing contains a base element and a transparent cover. 15. The system of claim 14, wherein the first element is mounted on the base element, and the second element is configured to be mounted on an electric oral care implement contained in the housing. 16. The system of claim 14, wherein the visual effect is visible through the lid. 17. The system of claim 10, in which the first marking is made in the form of an image of the oral cavity, and the second marking is made in the form of an image of a toothbrush, and the visual effect created by the relative movement of the elements consists in moving the image of the toothbrush close to the image of the oral cavity. 18. The system according to 14, in which the first element is located on the cover, and the second element is made with the possibility of installation on an electric device for caring for the oral cavity contained in the housing. 19. The system of claim 10, in which the first element is located on the base element of the housing, and the second element has an opening, the second element being made with the possibility of support on the electric device for caring for the oral cavity contained in the housing, the opening being adapted to receive devices for caring for the oral cavity. 20. A packaging system comprising:
a housing comprising an electric oral care implement; and
signs functionally associated with the body, the signs having a first element containing a marking forming a first pattern on a base element, and a second element containing a marking forming a second pattern on another part, removably mounted on a portion of an electric oral care implement for moving independently of the body, the other part and the second pattern being able to move relative to the base element and the first pattern;
while the relative movement between the first and second elements creates a visual effect for the observer;
moreover, the second pattern is held while moving the other part. 21. The system according to claim 20, in which the other part is moved in response to an input signal provided by an electric oral care device contained in the housing. 22. The system according to claim 20, in which the relative movement is provided by a vibrational input signal generated by the vibration of the portion of the electric oral care device contained in the housing. 23. The system according to claim 20, in which the first element is made in the form of an image of the oral cavity, and the second element is made in the form of an image of a toothbrush, the visual effect created by the relative movement of the elements consists in moving the image of the toothbrush close to the image of the oral cavity. 24. The system of claim 20, wherein the first element is printed on the base element and the second element is printed on the other part. 25. The system of claim 20, wherein the first pattern contains a first set of lines and the second pattern contains a second set of lines overlapping the first set of lines when another part is located with overlapping base element. 26. A packaging system for an electric oral care implement, comprising:
a housing containing an electric device for caring for the oral cavity, the device being configured to provide selective operation for the user between the disconnected state in which the device is stationary and the on state in which the device vibrates;
a fixed base element including a first pattern attached to it;
an insert mounted on the oral care implement and moved by the attachment to the base element regardless of the housing in response to turning on the device, the insert including a second pattern attached thereto and located in the housing with at least partial overlap of the first pattern on the base element;
moreover, when the user turns on the oral care implement, the second pattern vibrates with the oral care implement relative to the first pattern to create a visual effect for the user. 27. The system according to p. 26, in which the first figure contains the first set of lines and the second figure contains the second set of lines, and the moire effect is created when you turn on the device for caring for the oral cavity. 28. The system of claim 26, wherein the oral care implement is an electric toothbrush, the first drawing comprises markings in the form of an oral cavity, and the second drawing contains markings in the form of a toothbrush, the marking in the form of a toothbrush simulating a brushing movement with a brush relative to the oral marking when the oral care implement is turned on. 29. The system of claim 26, wherein the insert is transparent or translucent, so that the first pattern is visible to the user through the insert. 30. The system of claim 26, further comprising a transparent cover attached to the base member, the movable insert being located between the base member and the cover.

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