CN101648623B - Demonstration package - Google Patents

Abstract

A package that demonstrates a functionality of a contained product has a demonstration feature that changes from a resting state to an active state, whereby the active state is demonstrative of the product functionality.

Description

Demonstration package

The application be that March 7, application number in 2006 are 200680007454.5 the applying date, denomination of invention divides an application for the application of " demonstration package ".

The application requires the rights and interests of the U.S. Patent application 60/659231 of submission on March 7th, 2005, and the content of above-mentioned application is included in herein as a reference.

Technical field

The present invention relates generally to packing, more specifically to Toothbrush package, described Toothbrush package is showed the functional of the toothbrush of packing in it.

Background technology

Many packings all have the parts that cooperatively interact, described characteristic exhibiting product parts or functional.Simple example is to be applied to the lip-deep wiping suction piece of external packing (" scratch-n-sniff " patch), and described wiping suction piece is the smell representative of the product in it of packing into.Another example is opening or " allowing me the have a try " feature in the packing, but above-mentioned opening provides the agency part near product, and above-mentioned " allowing me have a try " feature makes the customer can pass packing product is worked temporarily.

In each above-mentioned example, packaging structure all is to pass on product functionality passively.In the wiping suction piece example, packing only is used from the supporting member effect of wiping suction piece." allowing me the have a try " feature that is used on the packing of head vibration electric toothbrush for example starts head vibration, and described head vibration is passed packing and is sent to the user on hand, and packing only plays the conduction vibration effect and do not have other effect.

Although these packing examples are used for the passive education customer, packaging structure is failed and the product mutual action, so that form the dynamic experience of amplification for the customer.Therefore, must provide a kind of packing, the dynamic noticeable mode exhibiting product of described packaging is functional.

Summary of the invention

A kind of packing of showing the product functionality of adorning, described packing comprise the displaying feature of separating with the dress product zone, start when adorning product, above-mentioned displaying feature changes to active state from dormant state.In one embodiment, the packing that is used for electric toothbrush has the displaying feature, and above-mentioned electric toothbrush has an oscillating component, and above-mentioned displaying feature is got the vessel form of filled with fluid, surrounds above-mentioned oscillating component to small part.Toothbrush in packing is powered when driving, and starts " allowing me have a try " parts or analogue by the customer, and the liquid in the container is powerful to be vibrated, so that the vibration by the toothbrush generation of packaging is shown.The customer feels experience, at first is the mode of vibration to feel by packing, secondly is with the form of the vibration that produces in the displaying feature that comprises in packing, is exaggerated.Therefore, packing and product dynamic interaction are so that provide the polyesthesia of product functionality to show at point of purchase place.

Description of drawings

Fig. 1 is an embodiment of demonstration package of the present invention.

Fig. 2 is the partial side view of Fig. 1 part.

Fig. 3 is the close-up view of the displaying feature of Fig. 1.

Fig. 4 is the front elevation that the displaying feature toothbrush head of Fig. 3 is in dormant state.

The displaying feature that Fig. 5 illustrates Fig. 4 is in active state.

Fig. 6 illustrates another embodiment of demonstration package of the present invention.

Fig. 7 illustrates another embodiment that demonstration package of the present invention is in dormant state.

Fig. 8 illustrates the exploded view of the displaying feature of Fig. 7.

The displaying feature that Fig. 9 illustrates Fig. 7 is in active state.

The specific embodiment

Following detailed description is present contemplated one or more best modes of the present invention.This explanation does not plan to be understood that the meaning that limits, but is interpreted as and only represents the present invention to be used for its illustrational example, and by considering advantage of the present invention and structure with reference to explanation and accompanying drawing those skilled in the art.In each accompanying drawing, same label TYP or similar parts.

Fig. 1-5 illustrates an embodiment of packing 100, and described packing 100 comprises product 110 and show feature 120, and this shows that feature 120 shows when product 110 product 110 functional during activity in packing 100.In the embodiment in figure 1, product 110 is electric toothbrushes, and described electric toothbrush has power supply 112, switch 114 and head 116, and above-mentioned power supply 112 is in switch 114, above-mentioned switch 114 is used to start power supply 112, and above-mentioned head 116 vibration when starting power supply 112.Should be appreciated that when the electric toothbrush with band particular power source and switch configuration illustrated with the illustration present embodiment, the other products outside various electric toothbrush and the toothbrush can be used.Therefore, for simplicity, the explanation and the illustration of electric toothbrush all use with non-limited way.

Head 116 is preferably packed the contiguous feature 120 of showing in 100, and described displaying feature 120 is communicated by letter with head vibration by displaying feature 120 effectively, and is as described below.Also explanation in addition shows that feature 120 can change as desired with respect to the location of product 110.In the present embodiment, show that feature 120 can be to fill the container 122 of ACTIVE media 124 as limpid liquid.Head 116 preferably is contained in the pod 126 in the container 122, partly surrounds head 116 with Bedpan 122.Under dormant state as shown in Figure 4, the liquid phase in the container 122 is to static, and can take limpid transparent outward appearance.When the toothbrush 110 in the customer starts packing 100 makes head 116 vibrations simultaneously, by for example relevant " allowing me have a try " parts (not shown) with switch 114, show that feature 120 carries out the transition to active state, simultaneously head vibration becomes liquid in the container 122 to be stirred and vibrates, splashes and/or bubble, simultaneously for the customer forms the multistage experience, as shown in Figure 5.Therefore, displaying feature 120 can be seen the vibration of sending from toothbrush 110, thereby amplified sensation experience outside the sense of touch (that is head vibration is by wall 102 (Fig. 1) sensation of packing 100), and become the vision and/or the sense of hearing by the agitaion of ACTIVE media 124.

Container 122 is the thermoforming plastic container preferably, and all or part of ACTIVE media of filling of described plastic container is so that visual display packing product is functional.More preferably, ACTIVE media is a non-toxic aq, but can be with other gaseous state or granular pattern medium, and as (but being not limited to) sand, flash of light particle, powder, long filament, fiber etc., they use separately and/or use with liquid combination.Liquid can be limpid or coloured, and has any desirable persistence, should be appreciated that simultaneously, decides on product, and some medium can provide bigger vision experience than other medium, shows the type and size of the functional and product functionality of product.Certainly, the product functionality of vibration or other type can prove by some thing outside the container itself, as long as product functionality seems clearly from checking packing.

Container 122 can separate with packing 100 or whole formation.For example, container 122 and packing 100 can once form in the molded operation, and perhaps container can be attached on the product in the packing or with described product and separate.It is contemplated that and product, the packing any way relevant with the displaying feature.For example, container 122 can center on product simply, rather than comprises that pod 126 receives a part of product.Show that feature also can be any shape as desired or size.For example, in the packing 200 of the embodiment of Fig. 6, show that feature 220 can surround the periphery of product 210 fully, therefore compare with the embodiment of Fig. 1-5, vibration can see around entire product 210, rather than only be positioned at product 210 produce most of vibration this part around.Show that feature 220 can form and for example packs 200 integral part, perhaps form and be arranged on product 210 and pack plug-in unit between 200 the back etc.Show that feature 220 also can have pod, the pod 126 of mode and Fig. 3 is similar, and above-mentioned pod holds packaged product.

Fig. 7-9 illustrates another embodiment of the packing 300 that is used for product 310, and described packing 300 has one and shows that feature 320, this displaying feature 320 also can be configured to visually be in dormant state with product 310 and the functional of active state communicated by letter.Show that feature 320 comprises container 330, described container 330 has a magnetic stripe or a plurality of magnetic stripe 340 on a surface 331, and described magnetic stripe 340 is mounted to formation information, as " VIBRATES ".Magnetic stripe 340 preferably is arranged on the rear surface 331 of container 330 (Fig. 8) or is arranged on the packing 300 of adjacent vessel, and therefore the customer can't see when checking container 330.Yet as shown in Figure 7, container 330 is filled the compound of limpid liquid 332 and magnetic particle 334, and therefore, when dormant state, magnetic particle 334 is attached on the magnetic field that is produced by magnetic stripe 340 and aims at, so that produce by magnetic stripe 340 formed information.At as shown in Figure 9 product 310 or in this embodiment with the toothbrush of vibrating head part when movable, show that feature 320 enters active state, the magnetic-drag that causes the agitaion of amplitude to overcome between magnetic particle 334 and the magnetic stripe 340 like this reaches this degree, so that magnetic particle 334 is no longer aimed at magnetic stripe, and the opposite cloud that in limpid liquid 332, forms the vibration particle.The desactivation of product 310 makes shows that feature 320 takes dormant state, thereby magnetic particle 334 becomes once more and is registered in the communication information.

Although several illustrated embodiment are understood the present invention quite in detail and specifically, but do not plan to be limited to any of these characteristics or embodiment or accordance with any particular embodiment, but describe with reference to appended claims, so that the most extensive possible this this claims explanation owing to prior art is provided, and therefore comprises preset range of the present invention effectively.In addition, some embodiment that utilize the contriver to predict above illustrate the present invention, and existing explanation can be used for the foregoing description, although more of the present invention do not have substantial modification and can't predict at present, but can represent its equivalent.

Claims (3)

1. a packing that is used for the product of adorning provides the experience of feeling more, comprising: a) a kind of product, described product have power supply and produce the part that first sensation experiences when starting the power supply of the product in packing; And b) show feature, described displaying feature changes to active state from dormant state when starting the power supply of product, and active state produces the second sensation experience, and the described second sensation experience is different with the first sensation experience, and wherein the first sensation experience is relevant with sense of touch; The second sensation experience is relevant with vision, and is represented by the medium that stirs.

2. packing as claimed in claim 1, wherein product is a toothbrush, and shows that feature comprises the medium of described stirring.

3. packing as claimed in claim 2 shows that wherein feature is the container of filled with fluid.

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